Текст
                    ж. А.


?"


.
:
.. i;-


.,
,.


"
:-;:'.







:
 .






.
.:.
!.



4

..'
..


'p

} .' тi lil.Л .



 "


{.:'


....


'\


j , .


"'I!


. .


.. f.'"



. ",



.:' .


#

",

 l'bAetHMJIO-'I'Ot»ro...
.... 1I0PltO...n_


/
. "::


.




.


.;.:::
I ':'



,.


"".


:', ,. -:..'
 ";!.-

. .


,


.


...............


..


""'"


:
.


"


РОМАНОВИЧ 1


I'I!'I


"'
':-:


:-.-
.
.7"


;:



t
/


}
'Х'


t.
;;".:


;1 , .


.,



....
.
,
 .


.... J,



't




...


:f:.:.-


"-"""


{:
,.:f"


f


"
.,


,


с







:
\;.
....
.


. ,".':


..... .'


\
.....


""
, Jf,..


;.


.,


..


-'
.;II"'. .


,,,

'\'.:


"%
.


.


с. Л



'/.



.
 ":-


r- 6 1 . Н .
" '
,


.....


'""


t.
J


"


"
J






'..



.,


-'<;......


,.
,""
, '


\\


1


...,


.. ,


.,\\
 ,


Itr



"


.............


КАЛАЧЕВ












.
.
.:.


:.,

"')"<
 '1'"



:


....
.


...


.



(
f


I


&


..


,


..





M3 a TeJIbCKO-TOprOBaH KOpnOpa 11H « aIIIKOB 11 }\o» 1K. A. POl'laHOBH'I, C. lIe Kaaa'leB CEPBHC AEBTElIbUOCTb Y 1.le6u U IIo 06 eM pe aKQ11eM rrpo<peccopa iK. A. POMaHOBMqa /I,ony euo MuuuCmepCmBO.M 06pa30BaUUJL U uay'KU POCCUUC'KOU CPeaepa1fUU B 'Ka1.leCmBe Y1.le6uu'Ka aJtJL cmyaeumoB BoLC1UUX Y1.le6UoLX 3aBeaeUUU, 06Y1.la1O'14UXCJL no cne'l.{-UaJLoUOcmu "CepBUC" MOCKBa, 2006
Y.LJ:K 338.46 BBK 65 P69 PeeH3eHTbl: m. 3. BMue8 - .n;OKTOp 3KOHOMHqeCKHX HaYK, npocpeccop, nepBbU1: npopeKTop, 3aBe,n;YIOHM Kacpe,n;poM "PerHOHaJIbHOe H MYHHQJ1naJIbHOe ynpaBJIeHJ1e" Y cpJ1MCKOrO rocyapcTBeHHoro J1HCTJ1TYTa CepBJ1Ca; C. U. Pecustuc'KUU - ,n;OKTOp J1CKyccTBoBe,n;qeCKJ1X HaYK, npocpeccop, 3aBeYIOHM Kacpe,n;poM COQJ1aJIbHO-KYJIbTypHoro CepBJ1Ca H KYJIbTypOJIO- rHJ1 MOCKoBcKoro rocy,n;apCTBeHHoro YHHBepCHTeTa CepBJ1Ca; H. H. Tpem'bstKOBa - OKTOp nearorH'tJeCKJ1X HaYK, npocpeccop cpa- KYJIbTeTa cepBHca M JIerKOM npOMbIIllJIeHHOCTV1 IOmHo-YpaJIbCKOrO rocy- ,n;a pCTBeHHoro YHHBepCJ1TeTa. POMaHOBH'I m. A., KaJIa'leB C. JI. CepBHcHaH P69 AeHTeJIhHOCTh: YQe6HJ1K / IIo o6m;. pe. npocp. iK. A. POMa- HOBJ1Qa. - M.: J13a TeJIbCKO-ToproBaH KopnOpaJ1H «alllKoB J1 KO», 2006. - 284 c. ISBN 5-94798-726-0 B yqe6HJ1Ke OCHOBHoe BHHMaHHe yeReTCR HcceOBaHHIO Ta- KHX BonpOCOB, KaK pOJIb H 3a.n;aqH cepBHCHbIX ycyr B npOH3Bo.n;CTBeH- HOM H Henp0J13BOCTBeHHoM cepax .n;eRTebHOCTJ1; cepBHCHaR eR- TebHOCTb KaK opMa y.n;OBeTBopeHHR nOTpe6HocTeH qeOBeKa; Ka- qeCTBO cepBHCHbIX ycyr H 3eKTHBHoCTb cepBHcHoH .n;eRTebHOCTJ1 npe.n;npJ1RTHR; opraHH3aQJ1R J1 OrrTHMJ13aQJ1R 3eKTHBHoro YHKQH- OHJ1pOBaHHR npe.n;npHRTHM TpaHcnopTHO-3Kcrre.n;HQHOHHbIX ycyr; oco- 6eHHOCTH cepBHcHoH .n;eRTebHOCTH B 06aCTH HTHeC-QeHTpOB; J1H- opMaQHoHHbIM CepBJ1C H HHTeHCHBHble TeXHOOrJ1J1 B cepBHcHoH .n;eR- TebHOCTH H .n;p. PacKpbIBaeTcR QebIH pR.n; nOHHTHH H KaTeropHH cepBHcHoH .n;eR- TebHOCTJ1: ycyra, nOTpe6HocTb B ycyre, 06cymHBaHHe, HHOp- MaQHOHHbIH CepBJ1C H T..n;. IIp06eMbI CepBJ1CHOH .n;eRTebHOCTH OCHOBbIBaIOTCR Ha HCTOpJ1- qeCKHX 3Tanax H COQHabHblX npe.n;nOCbIKax, rrpOHcxo.n;RJ1X B 06- eCTBe, .n;aHHbIX COQHOOrHqeCKJ1X Hcce.n;oBaHHH, apxHBHbIX MaTe- pHaOB H orrbITa pa60TbI. ,n;R cTyeHToB, 06yqaIOHXCR no cneQHabHOCTH «CepBHc», nperro.n;aBaTeeH, X03RHCTBeHHWX PYKoBo.n;HTeJIeM H cneQHaJ1CTOB, J1HTepecYIOHxCR np06eMaMJ1 TeopHH J1 npaKTHKH ynpaBeHHR rrpe.n;- rrpHRTHRMH cepbI cepBHca. ISBN 5-94798-726-0 @ m. A. POMaHOBMq, C. JI. KaJIaqeB, 2005 
OrllaBlleHUe B B e e HM e ......... ..... ................. ............ ............ ......... .......... ....... ....... ............... ....... ................... ........ .......... 5 fJIasa 1. Cy HOCTL, pOJIL H HCTOpHH cepsHcHon ,n;eHTeJILHOCTH ..............9 1.1. I1oH.HTMe M CY HO(,Tb cepBMcHoM e.HTeJIbHOCTM ............................................ 9 1.2. POJIb CepBMCHOM e.HTeJIbHOCTM B COQMaJIbHO-3KOHOMMQeCKOH jKM3HM CTpaHbI M COQMaJIbHble npe nOCbIJIKM ee pa3BMTM.H .............. 14 1.3. AHaJIM3 COCTO.HHM.H nOTpe6MTeJIbCKOrO pbIHKa YCJIyr (Ha npMMepe MOCKBbI) ....................................................................................................... 27 fJlasa 2. CepsHcHaH ,n;eHTeJlLHOCTL KaK (jJopMa y,n;OBJleTBopeHHH n oTpe6 HOC Ten.... ..... ..................... ......................................... .................................... ......... ........ 35 2.1. KJIaCcMcpMKan;M.H M xapaKTepMcTMKa nOTpe6HocTeH B YCJIyrax M cepBMcHoM o6CJIymJ1BaHMM .............................................................. 37 2.2. 06CJIymMBaHMe nOTpe6MTeJIeM B KOHTaKTHoH 30He .................................. 39 2.3. OCHoBHble npaBMJIa o6CJIymJ1BaHM.H nOTpe6MTeJIeM .................................. 46 fJlaBa 3. KaqeCTBO cepBHCHLIX YCJlyr H 3<p<peKTHsHoCTL cepBHcHoH ,n;eHTeJlLHOCTH npe,n;npHHTHH ............................................................ 54 3.1. Ka QeCTBO cepBMcHbIX YCJIyr ..............................,.......................................................... 54 3.2. I1oKa3aTeJIM 3cpcpeKTMBHoCTM cepBMcHoM e.HTeJIbHOCTM o p r a HM3a QMM ........... ............................. ..... .................................... .............................................. 7 7 3.3. 3apy6emHbIM onbIT opraHM3aQMM 3cpcpeKTMBHoro cpYHKQMoHMpOBaHM.H cepBMCHOJ1 e.HTeJIbHOCTM ............................................. 90 r JlaBa 4. TeopHH opraHH3a HH 06CJIy HBaHHH ..................................................... 96 fJlaBa 5. KJlaCcH<PHKa HH H xapaKTepHCTHKa OCHOBHLIX BH,n;OB C e p SH CHLIX YCJlyr .... ................... ................................ .............. ................... ......................... 1 0 1 5.1. KJIaCcMcpMKaQJ1.H BM OB YCJIyr ................................................................................... 102 5.2. BMAbI M cpOpMbI cepBMcHoH AeRTeJIbHOCTM ......................................................1 07 5.3. XapaKTepMcTMKa OCHOBHbIX BM OB cepBMcHbIX YCJIyr ...........................110 5.3.1. Ma TepMaJIbHbIe YCJIyrM .. ............................................................................................. 110 5.3.2. COQMaJIbHo-KY JIbTypHbIe YCJIyrM ........................................................................211 3
rJlaBa 6. OpraHH3a HH H onTHMH3aQHH 3<PtPeKTHBHoro <PYHKQHoHHpoBaHHH npe,n;npHHTHH TpaHcnopTHO- 3KCnJlya Ta HO HHLIX YCJlyr ................ ........................................................................... 225 6.1. Pa3BMTMe TpaHcnopTHo-3Kcne MQMoHHOH cepBMcHoH l1. e RTe JIb HOC TM .... .......................................... .................. ........................ ......... ........ ................. 225 6.2. Pa3BMTMe JIOrMCTMQeCKOrO cepBMca ..................................................................... 230 6.3. XapaKTepJ1CTJ1Ka pbIHKa aBTocepBMcHbIX YCJIyr M cpaKTopbI ero op MJ1pO Ba HJ1R ......... ............ ..... ................... ................... ............................... ............. 237 rJlaBa 7. Oco6eHHocTH npe,n;npHHHMaTeJlLCKOH cepBHcHoH ,n;eHTeJlLHOCTH B 06J1aCTH <pHTHeca ....................................................................... 241 7.1. Oco6eHHocTM CO MaJIbHO-3KOHOMMQeCKOrO acneKTa cy ecTBoBaHMR cpMTHec- QeHTpoB B POCCMM ..................................................244 7.2. TMnOJIOrMR cpMTHec-QeHTpoB J1 oco6eHHocTM MX al1.MJ1HMCTpa TJ1BHOH OpraHJ13aQMM ..................................................................248 7.3. Ma pKeTJ1HrOBble acneKTbI cpYHKQMoHMpOBaHM.H cpMTHec - eHTpoB .... .......... ..... ................. ....... .................................... ..................................... 251 7.4. HeKoTopbIe cpMHaHcoBble oco6eHHocTM cpYHKQMoHMpOBaHM.H cpJ1THeC - eHTpoB .. ..... ........................ ..................... ................................................................ 259 r JlaBa 8. I1H<PopMa HoHHLIH cepBHC H HHTeHCHBHLIe TeXHOJlOrHH B ce pBHCHOH ,n;eHTeJILHOCTH ........................................................................................ 262 8.1. C03 aHJ1e J1HcpopMaQMoHHbIX 6aHKoB M 6a3 aHHbIX B 06JIaCTM npJ1MeHeHJ1R TeXHJ1KM J1 TeXHOJIOrMM B ccpepe YCJIyr ............................ 262 8.2. MHcpopMaQJ10HHble TeXHOJIOrMJ1 CepBJ1CHOM l1.eRTeJIbHOCTM B TYP M3M e ........................................ ......................................................... ........................ .......... 2 7 2 JIMTe pa Typa ........... ...................... ..... ................... ................................ ............ ................... ............... 279
BBeAeHHe M3HeeHTebHOCTb COBpeMeHHOrO qeOBeKa OCHOBaHa Ha nOTpe6eHMM TOBapOB M ycyr. J1x C03aHMe, npOM3BOCTBO M pacnpeeeHMe 06eCneQMBaIDT yOBeTBOpeHMe nOTpe6HOCTeM IO,n;eM M ,n;MHaMMQHOe pa3BMTMe 3KOHOMMKM CTpaHbI. B 3KOHOMMKe roCyn;apcTBa ccpepa ycyr M ccpepa TOBapHOrO npOM3BO,n;CTBa HBHIOTCH OpraHMQHbIMM B3aMMO,n;OnOHHIOm;MMM OTpaCHMM. Ccpepa ycyr npe,n;CTaBHeT C060M OHY M3 BamHeMlllMX 06- JIaCTeM 06III;ecTBeHHoM mM3HM M OKa3bIBaeT 3aMeTHoe BJIMHHMe Ha Bce CTOpOHbI HallleM ,n;eHTebHOCTM. B CBH3M C 3TMM cepBMC- HaH ,n;eHTebHOCTb MrpaeT onpeeJIeHHYIO pOb B MaTepMabHOM mM3He06ecrreqeHVIVI IO,n;eM, 3eCb ocym;ecTBHIOTCH caMbIe pa3- VIqHbIe BVI,n;bI MX ,n;YXOBHOt1 ,n;eHTebHOCTM. Ccpepa ycyr -- 3TO, C O,n;HOM CTOpOHbI, Kpyr cepBMCHbIX ycyr, OKa3bIBaeMbIX HaceeHVIIO, C ,n;pyrot1 - cOBoKyrrHocTb opraHVI3aVIM VI VIHVIBVI,n;yabHbIX McrrOHVITeJIeM, KOTopbIe B paM- Kax cepBVICHOM ,n;eHTebHOCTVI OKa3bIBaIOT MaTepMabHbIe VI CO- MabHO-KYbTypHbIe ycyrM rroTpe6MTeHM. Qeb cepBVICHOM ,n;eHTeJIbHOCTVI -- yOBeTBopeHMe 06m;e- CTBeHHbIX VI VIH,n;VIBVI,n;yabHbIX nOTpe6HOCTeM JIIO,n;eM, a pe3Yb- TaT cepBVICHOM ,n;eHTeJIbHOCTM - rrOBbIllleHMe KaqeCTBa mVI3HM ropo,n;CKoro M cebCKoro HaceeHMH. HaQaJIo cepbe3Horo OTHOllleHMH K BorrpocaM pa3BMTVIH ccpe- pbI ycyr VI cepBVICHoro 06CJIymMBaHMH B HallleM CTpaHe 6bI0 rrOOjKeHO B COBeTCKoe BpeMH, Kor,n;a rrapTMMHoe PYKOBO,n;CTBO rrpMHHO peIlleHMe npeBpaTMTb ccpepy o6cymMBaHVIH B Kpyrr- HYIO MexaHM3VIpOBaHHYIO 06aCTb Ha po,n;Horo X03HMCTBa. 3TO ,n;MpeKTMBHoe 3aaHMe BbIpajKaO Hacym;HYIO 3KOHOMMQeCKYIO rroTpe6HOCTb, B03HMKlllYIO B xoe ocym;ecTBeHMH rrporpaMMbI pOCTa MaTepMabHoro 6arOCOCTOHHVIJI Hapo,n;a. 5 
IIpeBpam;eHJ1e Ccpepbl 06CJIymJ1BaHJ1R B CaMOCTORTeJIbHYIO OTpaCJIb HapO,n;HOrO X03HMCTBa npe,n;CTaBJIRJIOCb B TO BpeMR KaK 06DeKTJ1BHbIM npoecc, 06YCJIOBJIeHHbIM pa3BJ1BaIOm;J1MCH pa3- ,n;eJIeHJ1eM Tpy,n;a. Pa3,n;eJIeHJ1e Tpy,n;a npoxo,n;J1JIO C BbI,n;eJIeHJ1eM orrpe,n;eJIeHHOM QaCTJ1 06m;eCTBeHHOrO Tpy,n;a, rrpe,n;CTaBJIeHHOrO YCJIyraMJ1, J1MelOm;Ji1MJ1 nepe,n; C060M HenOCpe,n;CTBeHHYIO eJIb - y,n;OBJIeTBOpJ1Tb Hym,n;bI HaCeJIeHJ1H J1 CcpOpMJ1pOBaTb orrpe,n;eJIeH- HbIe COJ1aJIbHbIe OTHOllleHJ1H, CBH3aHHbIe C 06eCneqeHJ1eM qe- JIOBeKa mJ13HeHHbIMJ1 Cpe,n;CTBaMJ1. JIR OCym;eCTBJIeHJ1R TaKOrO rrpOeKTa npe,n;rrOJIaraJIOCb pe- lllJ1Tb pH,n; 3a,n;a'tJ: · C03,n;aTb ,n;OCTaTOqHYIO MaTepJ1aJIbHO-TeXHJ1qeCKYIO 6a3Y ,n;JIH HOpMaJIbHOM mJ13He,n;eHTeJIbHOCTJ1, y,n;OBJIeTBOpeHJ1H J1CTOpJ1QeC- KJ1 06YCJIOBJIeHHbIX rroTpe6HOCTeM QeJIOBeKa; · YMeJIO J1CrrOJIb30BaTb onpe,n;eJIeHHOe KOJIJ1QeCTBO mJ13HeH- HbIX Cpe,n;CTB ,n;JIR 06eCneQeHJ1H pa3BJ1TJ1.H CrrOC06HOCTeM QeJIOBeKa; · paClllJ1pJ1Tb ccpepy 06m;eHJ1H QeJIOBeKa He TOJIbKO B rrpo- ecce y,n;OBJIeTBOpeHJ1H nOTpe6HOCTeM, HO J1 cpOpMJ1pOBaHJ1H BKY- I COB J1 3arrpOCOB. IIOCTaBJIeHHble 3a,n;a QJ1 OKa3aJIJ1Cb B 60JIbllleti CTerreHJ1 ,n;eK- I JIapJ1pOBaHHbIMJ1, HemeJIJ1 peaJIbHO BblnOJIHeHHbIMJ1, o,n;HaKO B I eJIOM 6bITOBa.H ccpepa jKJ13He,n;eHTeJIbHOCTJ1 QeJIOBeKa o6peJIa caMOCTORTeJIbHblti J1HCTJ1TYT. QeJIb - "ccpepbI 6bITa" - CBO,n;J1- JIaCb K y,n;OBJIeTBOpeHJ1IO rroTpe6HOCTeM QeJIOBeKa. 3KOHOMJ1Ka POCCJ1J1 pa3BJ1BaJIaCb J1 BMeCTe C HeM pOCJIO J1 paClllJ1p.HJIOCb rrOJIe ,n;e.HTeJIbHOCTJ1 ccpepbI YCJIyr. B MeCTe C TeM, 3a nOCJIe,n;HJ1e 10-15 JIeT 3aKpbIJIOCb rro,n;aBJIHIOm;ee 60JIblllJ1H- CTBO npe,n;rrpJ1HTJ1M ccpepbI YCJIyr, pa60TaBIIlJ1X BO BpeMeHa CCCP. COBeTCKJ1e rrpe,n;npJ1HTJ1H 6bIToBoro o6CJIymJ1BaHJi1H, HBJI.HBlllJ1e- CH repOHMJ1 IOMOpJ1CTJ1QeCKJ1X J1CTOpJ1M, J1CQe3JIJ1, Ha J1X MeCTe o6pa30BaJIJ1Cb HOBwe cOBpeMeHHwe CepBJ1CHWe OpraHJ13aJ1J1, OKa3bIBaIOm;J1e YCJIyrJ1, cooTBeTcTBYIOm;J1e Mem,n;YHapo,n;HbIM CTaH- ,n;apTaM. OCHOBOM pa60TbI cOBpeMeHHblx KOHKypeHTocrroco6HbIX CepBJ1CHbIX OpraHJ13aJ1M .HBJIHIOTCH acpcpeKTJ1BHbIe TeXHOJIOrJ1J1 06CJIYjKJ1BaHJ1.H, cOBpeMeHHoe o6opy,n;oBaHJi1e, KaQeCTBeHHoe CbI- pbe, BblcOKOKBaJIJ1cpJ1J1pOBaHHbIM rrepCOHaJI. 6 
POCT 3KOHOMMqeCKOrO 6narOCOCTORHMH POCCMM M pa3BMTMe ,neJIOBot1 3KOHOMMqeCKOH jKM3Ht1 CcpOpMMpOBaJIt1 crrpoc Ha HOBbIe BM,n;bI YCJIyr, nOBbICMnM Tpe60BaHMH K Ka QeCTBY 06CJIymMBaHI1.H nO T pe6MTeJIet1. Pa3B11T11e HaYQHO-TeXHMQeCKOrO nporpecca nopo,n;Mno HO- BbIe BMbI YCJIyr, CBH3aHHble C nepe,n;aQet1, o6pa6oTKot1 M aHa- JIJlI30M MHcpopMaMM, HanpMMep, TaKJi1e KaK Ji1HcpopMaJi10HHbIt1 Ji1 .nOKYMeHTaMoHHblt1 cepBMC, ay,n;Ji1TOpCKMe YCJIyrM, YCJIyrM 6ec- npOBo,n;Hot1 CBH3M, MHTepaKTJi1BHot1 CBH3M. BOJIee 113bICKaHHble cpOpMbI 06CJIymMBaHMH M pa3Hoo6pa3- Hble BM,n;bI YCJIyr rrOHBI1JIMCb B 06JIaCTJi1 COManbHO-KYJIbTypHoro cepBMca. Ha pbIHKe cepBMCHbIX YCJIyr rrOCTOHHHO pom,n;aIOTCH HOBbIe HanpaBJIeHtlR 06CJIymMBaHMH C 60nee BbICOKMM ypOBHeM KaQeCTBa. CepBMCHble opraHM3aMI1 Be,n;YT meCTKYIO KOHKypeHTHYIO 60pb6y 3a rroTpe6MTenet1, B KOTOpOt1 no6e,n;a OCTaeTCH 3a opra- HI13aJi1HMM, OKa3bIBaIOI.IJ;MMJ.1 ycnyrM, COOTBeTCTBYIOI.IJ;Me 3anpo- caM nOTpe6MTenet1. PoccMt1cKMe opraHM3aII;MM cepBMCHoro o6cny- mMBaHMR COBepllleHCTBYIOT cpOpMbI 11 MeTo,n;bI 06CJIymMBaHMH, TeXHMKY OKa3aHM.H ycyr, CTpeMRTCR y,n;OBJIeTBOpMTb paCTYMe 3arrpocw nOTpe6MTeJIet1. PaHee CQJi1TaJIOCb, QTO ccpepa YCJIyr TOJIbKO ,n;onOJIHReT ccpe- py MaTepJi1aJIbHOrO npOM3BOCTBa. RaQeCTBO 06CJIym11BaHMH M YCJIyr 6bIJIO HM3KJi1M 11 He yOBJIeTBOpHJIO 60JIblllMHCTBO nOTpe- 6MTenet1. rJI06aJIM3aMH nOTpe6neHMH TOBapOB M YCJIyr, no,n;ro- TOBKa POCCMM K BCTyrrneHMIO C BTO Tpe6YIOT OT cepBMCHbIX opra- HM3al1t1 npI1Be,n;eHM.H YCJIyr B COOTBeTCTBMe C Tpe6oBaHMHMt1 MemYHapo,n;HbIX CTaH,n;apTOB KaQeCTBa. ,n:JIH ,n;OCTMmeHMH 3T0t1 eJII1 cepBMCHbIM opraHl13aMHM B rrepBYIO OQepeb Heo6xoMM rpaMoTHbIt1 11 nCMXOJIOrMQeCKM rro,n;rOTOBJIeHHbIt1 rrepCOHaJI, cno- C06Hwt1 opraHM30BaTb cepBMCHYIO ,n;eHTeJIbHOCTb M 06eCneQ11Tb CBoeBpeMeHHoe, KOMcpopTHoe M 6e30rraCHoe o6cnymMBaHMe no- Tpe6MTeJIet1. CyecTBeHHYIO pOJIb B nOBbIIIleHMI1 KaQeCTBa cepBMca Mrpa- IOT ycnoBMH 06CJIymI1BaHI1R, cpe,n;a B 30He o6cnymMBaHMR: MHTe- pbep 3,n;aHJi1H, B KOTOpOM pa3MeaeTCH cepBI1CHaR opraHM3aMH, 7 
ero Me6JIJ1pOBKa, o6opy,n;OBaHJ1e, MJ1KpOKJIJ1MaT rrOMeIII;eHJ1ti, BHelllHJ1t1 BJ1,n; 06CJIymJ1BaIOIII;ero rrepCOHaJIa J1 ero rrpo<peCCJ10Ha- JIJ13M. KaqeCTBO pa60TbI CepBJ1CHoti OpraHJ13aU;J1J1 3aBJ1CJ1T OT rpa- MOTHoro npOeKTJ1pOBaHJ1H J1 OpraHJ13aU;J1J1 06CJIymJ1BaHJiiH. COBpeMeHHblti rrpou;ecc 06CJIymJiiBaHJ1H OCHOBbIBaeTCH Ha aHa- JIJii3e rroTpe6HocTeti qeJIOBeKa B J1H,n;JiiBJ1,lJ;yaJIbHbIX YCJIyrax, ,n;J1- arHOCTJ1Ke Ji1 Mo,n;eJIJ1pOBaHJ1J1 rrpou;ecca 06CJIymJiiBaHJiiR, Ma TepJ1- aJIbHbIX 06DeKTOB Jii YCJIyr. KOHKypeHTocrroco6HOCTb CepBJ1CHbIX OpraHJ13aU;J1ti cero,n;HH 6a3J1pyeTcH Ha aHaJIJ13e rroTpe6HOCTeM 3aKa3qJ1KOB, oco6eHHOC- TeM crrpoca Ha YCJIyrJii B 3aBJ1CJ1MOCTJ1 OT rrOJIa, B03paCTa J1 JiiH,n;Jii- BJ1,n;yaJIbHbIX oco6eHHOCTeM rroTpe6J1TeJIeM, a TaKme rrCJiiXOJIorJii- QeCKJ1X <paKTopOB rrpou;ecca 06CJIymJiiBaHJ1H, BorrpOCOB rrCJiiXOJIO- rJ1Jii MO,n;bI, rrCVIXOJIOrJ1VI B03,n;eticTBJi1H peKJIaMbI. B HallieM YQe6HOM rroco6VIVI paCCMa TpVIBaIOTCH TeOpeTJ1QeC- KJ1e BorrpOCbI OpraHJ13aU;J1VI CepBJ1CHOM ,n;eHTeJIbHOCTVI, COJ1aJIbHble rrpe,n;rrOCbIJIKJ1 VI VICTOpJ1QeCKJ1e oco6eHHOCTJ1 ee pa3BJ1TJ1H B POC- CJ1J1, ,n;aeTCH xapaKTepJ1CTJ1Ka OCHOBHWX HarrpaBJIeHVIM CepBJ1C- HOM ,n;eHTeJIbHOCTJ1 J1 rroTpe6HocTeM HaCeJIeHVIH B YCJIyrax, ,n;e- TaJIbHO OrrJ1CaHbI oco6eHHOCTJ1 pa60TbI J1CrrOJIHVITeJIH YCJIyr B KOH- TaKTHoti 30He, rrpe,n;CTaBJIeHa TeopVIH opraHVI3aU;J1VI J1 rrpaBVIJIa 06CJIymVIBaHVIH HaCeJIeHJ1H, ,n;aHbI pa3HOBVI,lJ;HOCTJ1 YCJIyr J1 J1X xa paKTepJiiCTVIKa, rrOKa3a TeJIVI Ka QeCTBa J1 a<P<PeKTVIBHOCTVI cep- BJ1CHOM ,n;eHTeJIbHOCVI. YQe6HOe rroco6VIe peKOMeH,n;yeTcH cTy,n;eHTaM BY30B, o6y- 'tIaIOI.IJ;J1MCH rro crreIJ;J1aJIbHOCTHM 230500 "COVIaJIbHo-KYJIbTYPHbIM CepBJ1C VI TYPJ13M", 230600 ",n:oMoBe,n;eHJ1e", 230700 "CepBJ1C", 060800 "3KoHoMVIKa OpraHJ13aIJ;VIVI (cepBVIc)", pa60THJ1KaM cep- BVICHbIX opraHVI3aIJ;J1M. 
rlIaBa 1. CHOCTb, pOlIb H HCTOpHB - cepBHcHoH AeBTelIbHOCTH 1.1. nOHBTHe H CYHOCTb cepBHcHoH AeBTeabHOCTH Cep8UCHaR aeRrneaoHocrno ---- 3TO BM eRTebHOCTM, Ha- rrpaBeHHbIM Ha YOBeTBopeHMe rroTpe6HOCTeM IDeM rrYTeM OKa3aHMR MHMBMyabHwx ycyr. CepBMCHOM eRTebHOCTbID 3aHMMaIDTCR MHMBMyabHble rrperrpMHMMaTeM M cepBMCHble opraHM3aMM. Pe3YbTaTOM MX Tpya RBReTCR ycyra. Ycyra rrpeCTaBReT C060M rrpOYKT Tpya, Ha3HaqeHMeM KOToporo RBReTCR yOBeTBopeHMe KOHKpeTHblX rroTpe6HOCTet1 IDeM. YCAyza ---- 3TO pe3ynbTaT HerrocpeCTBeHHoro B3aMMoeM- CTBM.R McrrOHMTeR M rroTpe6MTeR (3aKa3QMKa), a TaKme co6- CTBeHHOM eRTebHOCTM McrrOHMTeR rro yOBeTBopeHMID rro- Tpe6HOCTM QeOBeKa. Y cyra - 3TO ,n;eRTebHOCTb rro y,n;OBeT- BopeHMID Hym,n; M rroTpe6HOCTeM ID,n;eM. 3Ta eRTebHOCTb MomeT BOIlOIII;aTbCR B J13,n;eMRX (MaTe- pMabHble ycyrM), HO MomeT CYIII;eCTBOBaTb VI KaK rroe3HbI:t1 3<p<peKT Tpy,n;a, rroTpe6ReMbIM B caMOM rrpoecce Tpy,n;a (HeMa- TepJ1abHble ycyrM). HarrpJ1Mep, ycyra rropTHoro COCTOJ1T B TOM, 'tJTO OH lllbeT KOCTIOM. I1peBparn;eHJ1e MaTepJ1aa B KOCTIDM J1 RB- JIReTCR ycyroM rropTHoro. ,n:eRTebHOCTb rropTHoro BOrrOI..IJ;aeTCR B KOCTIDMe (MaTepManbHaR ycyra). BamHOM oco6eHHOCTbID ycyrM RBReTC.fI rroe3Hoe eMCTBJ1e .D;JIH rroTpe6MTeH, rrpJ1QeM 3TO eMCTBMe MomeT OKa3bIBaTb KaK mMBOM TPy (HeMaTepMabHaH ycyra), TaK M TPy,n;, OBem;eCTB- JIeHHbIM B OCH3aeMOM rrpOYKTe. B 3TOM M COCTOMT rrpMHU;J1rrMab- Hoe Ha3Ha1.£e1-£Ue YCAYZ, MX 06m;eCTBeHHaH <PYHKMH - Herroc- 9 
pe,lJ;CTBeHHoe 06CJIymJ1BaHJ1e HaCeJIeHJ1H, C03,lJ;aHJ1e KOMcPOpTHbIX YCJIOBJ1M jKJ13HeeJITeJIbHOCTJ1: B TpaHCrrOpTe, B 06m;eCTBeHHbIX MeCTaX, BO BpeMH OT,lJ;bIXa. fIOAe3'H/bLU aifJifJe'Km om YC.aY2U - 3TO COBOKyrrHocTb rrOJIe3- HbIX CBOMCTB YCJIyrJ1, Herrocpe,n;CTBeHHO HarrpaBJIeHHbIX Ha y,n;OB- JIeTBOpeHJ1e TOti J1JIJ1 J1HOti rroTpe6HOCTJ1 qeJIOBeKa. JIompe6umeAo YCAY2U - 3TO rpam,n;aHJ1H, rrOJIyqaIOI..IJ;J1ti, 3aKa3bIBaIOJ1ti JIJ160 J1MeIOIII;J1J1: HaMepeHJ1e rrOJIYQJ1Tb J1JIJ1 3a- Ka3a Tb YCJIyrJ1 ,lJ;JIH JIJ1QHbIX Hym,lJ;. Ucno.auume.ao yc.ayzu - rrpe,n;rrpJ1HTJ1e, OpraHJ13aMR MJIM rrpe,n;rrpMHJ1Ma TeJIb, OKa3bIBaIOIII;Ji1e YCJIyry rroTpe6J1TeJIIO. Pe3y.aomamo.M YC.aY2U HBJIHeTCH BOCCTaHOBJIeHJ1e (J13MeHe- HJ1e, coxpaHeHMe) rroTpe6MTeJIbCKJ1X CBOtiCTB TOBapa, C03,lJ;aHJ1e rro 3aKa3Y HOBoro M3,n;eJIJ1H, rrepeMem;eHMe, C03,lJ;aHJ1e YCJIOBMM rroTpe6JIeHJ1H, 06eCrreQeHJ1e MJIJ1 rro,n;,lJ;epmaHJ1e 3,lJ;OpOBbH, ,lJ;y- XOBHoe VIJIM cPVI3J1QeCKOe pa3BJ1TJ1e JIJ1QHOCTJ1, rrOBbIllleHJ1e rrpo- cPeCCVIOHaJIbHOrO MaCTepCTBa. B CepBJ1COJIOrJ1J1 cym;eCTBYIOT rrOHHTJ1H J1,n;eaJIbHOM VI pea JIb- HOM YCJIyrVI. UaeCIAoUa.R, yc.aY2a - 3TO a6CTpaKTHaH, TeOpeTVIQeCKaH MO- ,lJ;eJIb Toro J1JIJ1 J1HOrO BJ1,lJ;a CepBJ1CHoti ,n;eHTeJIbHOCTJ1. OHa BKJIIO- QaeT rrpaBJ1JIa 06CJIymVIBaHJ1H HaCeJIeHVIH, CTaH,n;apTbI KaQeCTBa, TeXHOJIOrVIIO OKa3aHJ1H YCJIyrVI. PeCIAoUa.fl, YCAY2a - 3TO KOHKpeTHble MaTepVIaJIbHble ,lJ;eti- CTBVIH, HarrpaBJIeHHbIe Ha y,lJ;OBJIeTBOpeHJ1e rroTpe6HocTeti rrOTpe- 6VITeJIH. 3TVI YCJIyrJ1 J1H,n;VIBJ1,lJ;yaJIJi13J1pOBaHW rro VICrrOJIHMTeJIHM, rroTpe6J1TeJIHM, KOHKpeTHbIM YCJIOBJ1HM J1X OKa3aHJ1H. CepBJ1CHbIe OpraHJ13aJ1J1 OKa3bIBaIOT MaTepMaJIbHble VI CO- [(VIaJIbHO-KYJIbTypHble YCJIyrJ1. MamepUCIAo1ibLe YCAYZU - 3TO YCJIyrVI, yOBJIeTBOpHIOIII;J1e MaTepVIaJIbHbIe nOTpe6HOCTJ1 JIIO,n;eM. MaTepVIaJIbHbIe YCJIyrJ1 06ec- rreQJ1BaIOT BOCCTaHOBJIeHJ1e (J13MeHeHJ1e, COXpaHeHJ1e) rroTpe6J1- TeJIbCKVIX CBOMCTB J13,n;eJIVIM J1JIVI J13rOTOBJIeHVIe HOBbIX J13,lJ;eJIJ1M rro 3aKa3aM rroTpe6J1TeJIeti, a TaKme nepeMem;eHJ1e rpY30B J1 JIIOeM, C03,lJ;aHJi1e YCJIOBJ1M ,n;JIR nOTpe6JIeHJ1H. B QaCTHOCTJ1, K MaTepJ1aJIbHbIM YCJIyraM OTHOCHTCH 6bITOBble YCJIyrJ1 (YCJIyrJ1 rro 10 
peMOHTY J1 TeXHJ1qeCKOMY 06CJIymJi1BaHJi1IO Ji13,n;eJIJi1M, 3,lJ;aHJi1M Ji1 coopymeHJi1M, cpOTOYCJIyrJi1, rrapHKMaXepCKHe YCJIyrJ1), jKJ1JIJi1III;- HO-KOMMYHaJIbHble YCJIyrJ1, YCJIyrJ1 o6III;eCTBeHHOrO nJ1TaHJ1JI, YCJIyrJ1 TpaHCnOpTa, CeJIbCKOX03HMCTBeHHble YCJIyrJ1 J1 T. ,lJ;. C01tUQJl/b1iO-KYJl,omYP1ioLe YCJl,YZU - 3TO YCJIyrJ1, y,n;OBJIeT- BOpHIOIII;J1e ,n;YXOBHble, J1HTeJIJIeKTyaJIbHble rroTpe6HOCTJi1 JIIO,n;eM J.1 nO,lJ;,n;epmJ1BaIOI.IJ;Ji1e J1X HOpMaJIbHYIO mJi13He,lJ;eHTeJIbHOCTb. CO- QJ1aJIbHO-KYJIbTypHWe YCJIyrJi1 06eCrreqJ1BaIOT rro,n;,n;epmaHJi1e Ji1 BOCCTaHOBJIeHJ1e 3,n;OpOBbH, ,n;YXOBHOe J1 cpJ13Ji1QeCKOe pa3BJi1TJ1e JIJ1QHOCTJ1, nOBbIllleHJ1e npocpeCCJ10HaJIbHOrO MaCTepCTBa. K co- QJ1aJIbHO-KYJIbTypHbIM YCJIyraM OTHOCRTCH Me,n;J1J1HCKJ1e YCJIY- rJ1, YCJIyrJi1 KYJIbTypbI, TypJ13Ma J1 06pa30BaHJ1H. Pe3YJIbTaTOM MaTepJ1aJIbHbIX YCJIyr HBJIHeTCH BblnOJIHeHHaJI pa60Ta J1JIJ1 J13,lJ;eJIJ1e. Pe3YJIbTaT COU;J1aJIbHO-KYJIbTypHbIX YCJIyr (C06CTBeHHO YCJIyr) He J1MeeT MaTepJ1aJIbHOM cpOpMbI (pe3YJIbTaT TypJi1CTJ1QeCKOrO J1JIJ1 3KCKypCJ10HHOrO 06CJIymJ1BaHJ1H). Ma TepJ1aJIbHble J1 COU;J1aJIbHO-KYJIbTypHbIe YCJIyrJ1 HBJIHIOT- CH B3aJ1MO,lJ;OnOJIHHIOIII;J1MJ1. qacTo rrpJi106peTeHJ1IO TOBapOB conYT- cTByeT nOTpe6JIeHJi1e YCJIyr, HanpJi1Mep, YCJIyr no rrOCJIenpo,n;am- HOMY 06CJIymJ1BaHJ1IO, a rroTpe6JIeHJ1e YCJIyr conpOBOm,lJ;aeTCH npJ106peTeHJ1eM corrYTCTBYIOI.IJ;J1X TOBapOB. HarrpJ1Mep, rrpJ1 no- Tpe6JIeHJ1J1 YCJIyr 06I.IJ;eCTBeHHoro nJ1TaHJ1H nOTpe6J1TeJIb rrOJIY- QaeT TOBap ---- rrpO,lJ;YKTbI nJ1TaHJ1R, MeCTO nOTpe6JIeHJ1H npo- ,n;YKTOB rrJ1TaHJ1H, YCJIyry rro nO,lJ;a Qe 6JIIO,n; J1 HanJ1TKOB, nCJi1XO- JIOrJ1t.IeCKYIO pa3rpY3KY. Y CJIyrJ1 OKa3bIBalOTCH nOTpe6J1TeJIHM B npoQecce o6cJIymJ1- BaHJ1H. JIpeaOCma8Jl,e1iUe YCJl,YZU - 3TO ,n;eHTeJIbHOCTb J1CrrOJIHJ1TeJIH YCJIyrJ1, Heo6xo,lJ;J1MaR ,lJ;JIH 06eCneQeHJ1H BblrrOJIHeHJi1H YCJIyrJi1. IIpe,n;ocTaBJIeHJ1e YCJIyrJ1 ,lJ;eJIJi1TCR Ha OT,lJ;eJIbHble 3TanbI: o6ecne- 'tJeHJ1e Heo6xo,lJ;J1MbIMJ1 pecypcaMJ1, TeXHOJIOrJi1QeCKJ1M rrpou;ecc J1CrrOJIHeHJi1H, KOHTpOJIb J1 OQeHKa, rrpoQecc 06CJIymJ1BaHJ1JI. Y C- JIyrJ1 HeOT ,lJ;eJIJ1MbI OT nOTpe6J1TeJIeM J1 J1CnOJIHJ1TeJIeM. U31ie1i1ioLU 1tU1(;Jl, YCJl,yzu rro,n;pa3,lJ;eJIReTCH Ha HeCKOJIbKO 3TanOB: 1) npe,lJ;OCTaBJIeHJ1e J1HcpopMaQJi1J1 rro YCJIyraM, npe,lJ;JIarae- MbIM nOTpe6J1TeJIHM; 11 
2) rrpJ1HJITJ1e 3aKa3a Ha YCJIyry; 3) J1CrrOJIHeHJ1e YCJIyrJ1; 4) KOHTpOJIb KaqeCTBa J1CrrOJIHeHJ1H YCJIyrJi1; 5) BbI)J;aqa 3aKa3a rroTpe6J1TeJIIO. B3aJ1MOeticTBJ1e rroTpe6J1TeJIH J1 J1CrrOJIHJ1TeJIH YCJIyrJ1 rrpo- VICXO)J;J1T B rrpoecce 06CJIymVIBaHVIH. Xa paKTep B3aJ1Mo,n:ei1cTBJ1H 3aBVICVIT OT cpOpMbI rrpe)J;ocTaBJIeHVIH YCJIyrJ1 VI 6bIBaeT Herrocpe)J;- CTBeHHbIM (OqHbIM) J1 orrocpe)J;oBaHHbIM (3aOqHbIM). IIpJi1 1ienoc- peaCm8e1i1iOM B3aJ1MOeticTBJ1J1 rrpOJ1Cxo)J;VIT rrpHMoti KOHTaKT JiiC- rrOJIHJ1TeJIH J1 rroTpe6J1TeJIH, a rrpVI onocpea08a1i1iOM ----- KOHTaKT MomeT ocyrn;eCTBJIHTbCH qepe3 rrocpe)J;HJ1KOB JiiJIJ1 BcrrOMOraTeJIb- Hblti rrepCOHaJI J1CnOJIHJ1TeJIH YCJIyrJ1. 06C./l,YJICu8a1iUe - 3TO ,n:eHTeJIbHOCTb J1CrrOJIHJ1TeJIH YCJIyrJii, npoxO)J;Hrn;a.H npVI Henocpe,n;cTBeHHoM KOHTaKTe C rroTpe6J1TeJIeM. IIpoecc 06CJIymJ1BaHVIH 06eCrreqJ1BaeTC.H cpe,n;CTBaMJ1 rrpoVI3Bo,n;- CTBa VI nepCOHaJIOM cepBVIcHoro rrpe,n;rrpJ1HTJ1H. 06CJIymVIBaHVIe BKJIIOqaeT aHaJIJ13 3aKa3a nOTpe6J1TeJIH, pa3pa60TKY npoeKToB OKa3aHVIH YCJIyr (TexHVIYIecKVIx 3a)J;aHJ1M J1 rrpoecca OKa3aHJ1H YCJIyrM), rrOJ1CK KOMrrpOMJ1CCHbIX pemeHVIt1 B YCJIOBJ1HX MHorOBa- pVIaHTHocTVI crroco60B OKa3aHJ1.H YCJIyr, YCTaHOBJIeHVIe J1 06ecrre- QeHVIe He06xoJ1MOrO KaQeCTBa YCJIyrJ1, COrJIaCOBaHJ1e, OcpOPM- JIeHJiie J1 ,n;OBe,n;eHVIe YCJIyrVI )J;O nOTpe6J1TeJIH. CneIJ;J1aJIJ1CTbI no CepBJ1CY )J;OJImHbI 06JIa,n;a Tb npocpeccJ1o- HaJIbHbIMVI HaBbIKaMJ1 06CJIymVIBaHVIH. HarrpVIMep, rrpJ1 06cJIymJ1- BaHJ1J1 rrOCeTJiiTeJIeti pecTopaHa ocpJ1J1aHT rrOJIb3yeTcH HaBbIKaMJ1 06eHJiiH C rrOCeTVITeJIHMVI, 3HaHJ1HMJ1 3TJ1KeTa, HaBbIKaMVI no,n;a- QJ1 J1 y60pKJ1 6JIIO,IJ; J1 HanJiiTKOB. KaqeCTBO 06CJIymVlBaHVI.H B 3Ha- QJ1TeJIbHoti CTerreHJ1 onpe,n;eJI.HeTC.H rrpJ1eMaMJ1 06CJIymJ1BaHJ1.H. IIpJ1eMbI o6CJIymJ1BaHJ1.H cOrJIacYIOTC.H C TJ1nOM rrpe)J;rrpJ1.HTJ1H. HanpJ1Mep, Ha rrpe,n;npJ1HTJ1.HX 06rn;ecTBeHHoro rrJ1TaHVI.H, BblrrOJI- HHIOrn;J1X 6blcTpoe 06CJIymJiiBaHJ1e, He06xo)J;J1Ma BblCOKaH CKOpOCTb npJ1rOTOBJIeHJ1H J1 rro,n;aQJ1 6JIIO,n;, a B pecTopaHe C BeqepHJ1M J1JIVI HOQHbIM o6CJIymJ1BaHJ1eM rrOCeTJ1TeJIeM Tpe6yeTCJI rrOCTerreHHaH nO)J;aqa 6JIIO)J;, BblcOKOKBaJIJ1cpJ1J1pOBaHHoe 06CJIymJ1BaHJ1e C YQe- TOM rrpaBJ1JI CepBJ1pOBKJ1 CTOJIa, no,n;a QVI 6JIIO)J; J1 3TJ1KeTa. 06CJIymJ1BaHJ1e nOTpe6J1TeJIeti OCY1QeCTBJIJIeTCH JIJ160 B crre- J1aJIJ13J1pOBaHHbIX rrOMeeHJ1HX CepBJ1CHOrO rrpeAnpli1HTMR, JIJ160 12 
B JII060M pyrOM MeCTe, He06xoY1MOM JIH BblnOJIHeHY1.R yc.rryrY1, B COOTBeTCTBMY1 C BY1OM yc.rryrY1 Y1 nOTpe6HOCTbIO 3aKa3qY1Ka. Ha Ka- 'tJeCTBO 06CJIymY1BaHY1H BJIY1JIIOT YCJIOBY1R 06CJIymY1BaHY1R, KOTOpble B03eMCTByIOT Ha nOTpe6uTeJIR B npOn;ecce 06CJIymY1BaHY1.f1. TaKY1M 06pa30M, OC1i080U Cep8UC1-£OU aeRme.ll,'b1iOCmU HBJIH- IOTCH rrepCOHaJI, BblrrOJIHHIOm;Y1M 06CJIymY1BaHY1e, cpeCTBa 06- CJIymY1BaHY1H Y1 YCJIOBY1H 06CJIymY1BaHY1H. 3cpcpeKTY1BHOCTb pa60TbI CepBY1CHOrO rrperrpY1HTJ1.H 3aBY1CY1T OT npaBY1JIbHOM OpraHJ13aJ10HHo-yrrpaBJIeHqeCKOM e.HTeJIbHOCTY1 PYKoBOAJ1TeJIei1. OpZa1iU3a'4-u01i1i0-ynpaB./l,e1i1.£eC'KaJi pa60ma BKJIIO- qaeT: . rrJIaHY1pOBaHM€ CepBY1CHOM eHTeJIbHOCTY1 OpraHJ13aY1Y1, npOrH03Y1pOBaHY1e pa3BY1TY1H OpraHY13an;Y1Y1 npJ1 J13MeHeHY1J1 PbIH- Ka J1JIJ1 aCCOpTJ1MeHTa YCJIyr; . ou;eHKY np0Y13BO,lJ;CTBeHHbIX Y1 Herrp0Y13BOCTBeHHblx 3aTpaT; . OrrTY1MY13aY1IO COCTaBa TeXHOJIOrY1QeCKOrO 060pyoBaHJ1R J1 TeXHY1QeCKY1X cpeCTB C YQeTOM aCCOpTJ1MeHTa Y1 ypOBH.fI KaQe- CTBa YCJIyr; . OpraHY13an;Y1IO KOHTaKTHOM 30HbI JIH 06m;eHJ1H C nOTpe6J1- TeJIeM YCJIyrY1; . rro60p COTPYHY1KOB, 06JIaaIOm;Y1X rrCY1XOJIOrY1QeCKJ1MJ1 crroc06HOCTHMJ1 ,lJ;JIH pa60TbI C rroTpe6Y1TeJIHMY1. TaKY1M 06pa30M, CepBY1CHaH eHTeJIbHOCTb HBJIHeTCH CJIOjK- HbIM MHororpaHHbIM npoeCCOM, KOTOpbIM 06eCrreQJ1BaeTC.H rpa- MOTHbIM yrrpaBJIeHY1eM rrepCOHaJIOM Y1 pecypcaMY1 rrpe,lJ;npY1.HTY1.H, C06JIIO,lJ;eHY1eM Tpe60BaHY1M CTaHapTOB 06CJIymJ.1BaHJ1H, COOTBeT- CTBY1eM OKa3bIBaeMblX YCJIyr 3arrpocaM nOTpe6Y1TeJIe:ti. BonpOCbl,40H caMoKoHTpooa 1. l{aume onpeaeAe1iUR n01iRmUJiM "Cep8UC1iaR aeJimeJt'b- 1tocm'b", "yc./Lyza", "06C./l,YJICUBaUUe", "nompe6umeJL'b YC./l,yzu" U " ucno./l, 1i U meJl, 'b y C./L Y ZU" . 2. Y'KaJICume OCUOB1i'bLe 0111,JLU1.£UJi MamepUa./l,'b1i'bLX U c0'4-u- M'b1-£O-'KY./L'bmyp1i'bLX YC./LYz. JIepe'lluc./Lume ux OC1i081i'bLe BUa'bL. 3. llepe1.£uc./Lume OC1-£OB1-£'bLe aman'bL JlCU31-£eU1-£OZO 1tU1Ul-a ycJtY- zu U aaume ux xapa'Kmepucmu'KY. 13 
1.2. POllb cepBHcHoH AeBTellbHOCTH B cOHaabHo.3KoHOMHqeCKOH 1KH3HH CTpaHbI H cOHaabHbIe npeAnocbIlIKH ee pa3BHTHB CepBY1CHaH ,n;eHTeJIbHOCTb OpraHY13aY1t1 Y1 Y1H,n;Y1BY1,n;yaJIbHbIX npe,n;npY1HY1MaTeJIet1 BHOCY1T 60JIbIII0t1 BKJIaA B 3KOHOMY1KY rocy- apCTBa. B npOMbIIIIJIeHHO-pa3BY1TbIX CTpaHax Ha ccpepy CepBY1C- HOt1 eHTeJIbHOCTY1 npY1Xo,n;Y1TCH 60JIee nOJIOBY1HbI BaJIOBOrO BHYT- peHHero npo,n;YKTa. CepBY1CHaH ,n;eHTeJIbHOCTb o6eCneqY1BaeT pOCT 3KOHOMY1QeCKOrO rrOTeHY1aJIa CTpaHbI, Tpy,n;OBYIO 3aHHTOCTb Ha- CeJIeHY1H, HanpY1Mep, B CIlIA B ccpepe YCJIyr B 1997 r. 6bIJIO 3a- HHTO 720/0 Tpy,n;ocrroco6Horo HaCeJIeHY1H, B J1TaJIY1Y1 Y1 IlIBet1a- pY1Y1 - 60,5, B POCCY1Y1 - 500/0. CepBY1CHaH ,n;eHTeJIbHOCTb o6eCneqY1BaeT 3KOHOMY1IO BpeMeHM Y1 ,n;eHer nOTpe6Y1TeJIet1, nOBbIIlleHY1e Ka QeCTBa mY13HY1 JIIOet1, crroco6cTByeT pa3BY1TY1IO np0Y13Bo,n;cTBa. B POCCY1Y1 B cepe,n:Y1He 80-x rr. XX B. B ccpepe o6CJIymJ1Ba- HY1.f1 CJIOmY1JIaCb rrapa,n;oKCaJIbHaH CY1TyaY1.f1. IIpJ1 BbICOKOt1 nOTpe6- HOCTY1 HaCeJIeHY1H B CepBY1CHbIX YCJIyrax cnpoc Ha YCJIyrY1 CHM- 3Y1JICH. IIa,n;eHY1e cnpoca 6bIJIO BbI3BaHO nOBbIllleHY1eM CTOY1MOCTY1 YCJIyr, HeraTY1BHbIM onbITOM nOTpe6JIeHY1H YCJIyr HaCeJIeHY1eM cTpa- HbI. O,n;HoBpeMeHHo C 3TY1M Y1CnOJIHY1TeJIY1 YCJIyr nOHY1MaJIY1, QTO He Y1MeIOT B03MomHOCTM rrOJIHOCTbIO y,n;OBJIeTBOp:t1Tb Tpe6oBaHJ1H rroTpe6J1TeJIet1, J1 HeOXOTHO lllJIJ1 Ha KOHTaKT. TaKoe rrOJIOmeHJ1e 06DHCHHJIOCb, npem,n;e Bcero, HexBaTKot1 MaTepJ1aJIOB, HeCOBep- llleHCTBOM ypOBHH TeXHY1QeCKOrO 06CJIymJ1BaHMH Ha npe,n;npJ1H- TJ1.f1X ccpepbI 06CJIymY1BaHJ1.f1 J1 ,n;pyrJ1MJ1 06DeKTJ1BHbIMJ1 npJ1QJ1- HaMJ1. J1crrOJIHJ1TeJIHM YCJIyr CTaJIO OQeBJ1,n;HO, QTO Heo6xo,n;J1MO nOBbIllleHY1e Ka qeCTBa pa60T J1 KY JIbTypbI 06CJIymY1BaHJ1H. IIepBbIMJ1 npe,n;npY1HTJ1.HMJ1, npe,n;JIOmJ1BIlIY1MY1 rroTpe6J1TeJI.HM YCJIyrJ1 60JIee BbICOKoro KaQeCTBa, 6bIJIJ1 KOOnepaTY1BbI. C HY1X HaQaJIaCb nepeCTpOMKa CY1CTeMbI 6bITOBoro 06CJIymJ1BaHJ1H. HaCeJIeHHe rrpOHBY1JIO nOBbIlIleHHbIM J1HTepeC K YCJIyraM KO- onepa TJ1BOB Y1 Y1H,n;Y1BJ1,n;yaJIbHbIX rrpe,n;npJ1HY1Ma TeJIet1, nOCKOJIbKY 14 
\ OHJ1 06eCneqJ1BaJIJ1 60JIee BbICOKJ1J1 ypOBeHb KaqeCTBa 06cJIymJ1- BaHJ1R no cpaBHeHJ1IO C rocy,n;apCTBeHHbIMJ1 rrpe,n;npJ1.RTJ1HMJ1 c<pe- pbI o6CJIymJ1BaHJ1H, XOTH KaqeCTBO pa60T J1 YCJIyr 6bIJIO nOqTJ1 o,n;J1HaKOBbIM. Pa3BJ1TJ1e Koonepa TJ1BHbIX CepBJ1CHbIX OpraHJ13aIJ;J1J1 06ecne- J1JIO : . 3HaQJ1TeJIbHOe paCIllJ1peHJ1e np0J13Bo,n;CTBa TOBapOB J1 YC- JIyr 6e3 cym;ecTBeHHbIX KanJ1TaJIOBJIOmeHJ1J1; . lllJ1pOKOe J1CnOJIb30BaHJ1e He60JIblllJ1X MeCTHbIX J1CTOQHJ1- KOB CblpbH J1 OTXO,n;OB KpynHoro np0J13Bo,n;CTBa; . BblpaBHJ1BaHJ1e YPOBHeJ1 06CJIymJ1BaHJ1H B pa3HbIX perJ10- Hax J1 HaCeJIeHHbIX nYHKTax; . BOBJIeQeHJ1e B Tpy,n;OBYIO ,n;eHTeJIbHOCTb neHCJ10HepOB, YQa- m;J1XCH, ,n;OMOX03HeK, J1HBaJIJ1,n;OB, a TaKme Bcex meJIaIOI..IJ;J1X no,n;- pa60TaTb B cB060,n;Hoe BpeMH. KOOnepaTJ1BbI C03,n;aJIJ1 ,n;onOJIHJ1TeJIbHbIe pa6oQJ1e MeCTa ,n;JIH BbICB060,n;J1BlllJ1XCH pa60THJ1KOB rocy,n;apCTBeHHoro ceKTopa npo- J13Bo,n;CTBa. Oc06eHHOCTb KOOnepaTJ1BHbIX CepBJ1CHbIX npe,n;npJ1HTJ1M 3aK- JIIOQaJIaCb B 3aJ1HTepeCOBaHHOCTJii QJIeHOB KOOnepaTJiiBa B pe3YJIb- Ta Te Tpy,n;a. qeM 60JIbIIIHJ1 ,n;Oxo,n; C03,n;aBaJIa CepBJ1CHaH ,n;e.HTeJIb- HOCTb KOOnepaTJ1Ba, TeM BbIIlle 6bIJIH ,n;OXO,n;bI pa60THJ1KOB. 1\00- nepa TOpbI CaMJ1 pacnpe,n;eJI.HJIJ1 H JiiCnOJIb30BaJIJ1 C03,n;aHHbIM J1MJii npo,n;YKT, rpaHJ1 Mem,n;y He06xo,n;J1MbIM J1 npJ16aBOQHbIM Tpy,n;OM CTJ1paJIJ1Cb, J1 BHHMaHJiie 6bIJIO cocpe,n;OTO'4eHO Ha pacnpe,n;eJIe- HJ1J1 ,n;oxo,n;a rro CTa TbHM HaKOnJIeHJ1H J1 nOTpe6JIeHJii.H. KOOnepaTJ1BHble cepBHCHbIe rrpe,n;npHHTJ1H MOrJIJ1 BbI6J1paTb BJ1,n; ,n;eHTeJIbHOCTJ1, OnepaTJ1BHO MeHHTb aCCOpTJiiMeHT B 3aBJ1CJ1- MOCTJ1 OT cnpoca, npJ106peTaTb MaTepJiiaJIbI 3a HaJIJ1QHbIJ1 pac- 'tJeT, nOBbIlllaTb J1JIJ1 CHJ1maTb IJ;eHbI J1 T. ,n;., a rocy,n;apCTBeHHbIe CepBJ1CHble npe,n;rrpJiiRTJ1H 6bIJIJii JIJ1llleHbI TaKJ1X npaB. Ho, C ,n;pyrOJ1 CTOpOHbI, y rocy,n;a pCTBeHHbIX npe,n;rrpJ1HTJ1J1 6bIJIH CBOJi1 npeJ1Mym;ecTBa. TaK, KOOrrepaTJ1BbI npJ106peTaJIJ1 no- MeIII;eHJ1H J1 060py,n;OBaHJ1e 3a CQeT c06CTBeHHbIx cpe,n;CTB, rocy- a pCTBeHHble npe,n;npJ1HTJiiH <pJiiHaHCJiipOBaJIJiiCb B COOTBeTCTBJiiJii C nJIaHOM. Ha p.H,n;y C 3TJ1M Koorrepa TJ1BbI pacnOJIaraJIJ1 rrpJiiMJiiTJiiB- 15 
HbIM o6opy,n;OBaHJ1eM 11 BblnOJIHJIJIJ1 3aKa3bI C 60JIbIIIJ1MJ1 Tpy,n;HO- CTHMJ1, a rocy,n;apCTBeHHbIe npe,n;npJ1HTJ1H, HanpJ1Mep, no pe- MOHTY 06YBJ1, OCHam;eHHble COBpeMeHHbIM o6opy,n;OBaHJ1eM, npo- CTaJ1BaJIVI VI3-3a OTCYTCTBJ1H nOTpe6VITeJIe:ti YCJIyr. OnJIaTa B KOO- nepaTVIBax J13HaqaJIbHO 6bIJIa ropa3,n;o BbIIlle, qeM Ha rocy,n;ap- CTBeHHbIX npe,n;npJ1.f1TJ1HX, qTO, eCTeCTBeHHO, C03,n;aBaJIO nOCTO- HHHYIO TeKyqeCTb Ka,n;pOB Ha rocy,n;apCTBeHHbIX npe,n;npJ1HTJ1HX. B HeKOTopbIX KOOnepaTJ1BaX HaqaJIVICb 3JIoynoTpe6JIeHJ1H rrpJ1 pacnpe,n;eJIeHJ1J1 ,n;OXO,n;OB. TaK, nepCOHaJI, pa60TaIOIII;J1M Ha ,n;oro- BOpHbIX HaqaJIaX, nOJIyqaJI 60-800/0 3apa6oTHoM nJIaTbI, a oc- TaJIbHbIe ,n;eHemHbIe cpe,n;cTBa lllJIJ1 B 4>OH,n; Koorrepa TJ1Ba. BbICO- KJ1e 3apa6oTKJ1 KoorrepaTopoB BpJI,n; JIVI MomHO 6wJIO Ha3BaTb Tpy,n;OBbIM ,n;OXO,n;OM. II pJ1 HaJIJ1qVIJ1 ,n;e4>J1VITa YCJIyr Koonepa TVI- BbI 3aBbIlllaJIJ1 eHbI YCJIyrJ1. ,L(JIH Toro, qTo6bI pelllJ1Tb no,n;o6Horo po,n;a np06JIeMbI, Heo6- XO,n;VIMO 6bIJIO, KaK MJ1HVIMYM, J13MeHVITb cym;eCTBYIOIII;J1e npaBO- BbIe HOpMbI. HapH,n;y C KpJ1TJ1qeCKJ1MJ1 3aMeqaHJ1HMJ1 no pa60Te Koonepa- TJ1BHbIX cepBVICHbIX rrpe,n;rrpJ1HTJ1J1 MomHO OTMeTJ1Tb J1 BamHbIe COJ1aJIbHO-3HaqVIMbIe 4>YHKJ1J1 KoonepaTopOB Toro BpeMeHJ1. BamHeMIllaH COJ1aJIbHaH 4>YHKJ1H - YBeJIJ1qeHJ1e cBo6o,n;- Horo BpeMeHJ1 nOTpe6VITeJIeM 3a CQeT COKpaIII;eHJ1H ,n;OMaIIIHero MaJIOnp0J13Bo,n;VITeJIbHOrO Tpy,n;a. Kam,n;bIM py6JIb, 3aTpaQeHHbIM Ha rrpJ106peTeHVIe 6bITOBOM YCJIyrJ1 y KOOnepaTJ1BHOrO npe,n;npJ1- HTVIH, rr03BOJIHJI oCBo6o,n;VITb 1,5 Q Tpy,n;a B ,n;OMalliHeM X03HMcTBe. KpoMe Toro, KaK rrOKa3bIBaJIJ1 VICCJIe,n;OBaHJ1H Tex JIeT, KOO- nepaTJ1BbI pa60TaJIJ1 6bIcTpee J1 34>4>eKTJ1BHee rocy,n;apcTBeHHbIx npe,n;rrpVIHTJ1M. CpOKJ1 06CJIymVIBaHJ1H 6bIJIJ1 4>aKTopoM KOHKypeH- Tocrroco6HOCTJ1 KoOnepaTJ1BoB. IToTpe6VITeJIVI 3KOHOMJ1JIVI CBoe BpeMH, a 3HaQJ1T, J1 ,n;eHbrJ1, ,n;Ba m,n;bI He 3aHVIMaHCb "caMoo6c- JIymJ1BaHJ1eM" J1 He OmJ1,n;aH CBOet1 OQepe,n;J1 BbIrrOJIHeHJ1H 3aKa3a Ha rrpe,n;rrpJ1HTJ1VI. ,L(pyraH COJ1aJIbHO-3HaQVIMaH 4>YHKJ1H KOOrrepaTJ1BOB COCTO- HJIa B paClllJ1peHJ1J1 aCCOpTJ1MeHTa YCJIyr, 60JIee nOJIHOM y,n;OB- JIeTBOpeHJ1VI crrpoca B COOTBeTCTBVIVI C J1H,n;VIBJ1,n;yaJIbHbIMVI 3arrpo- caMVI HaCeJIeHJ1H. B pe3YJIbTaTe y,n;OBJIeTBOp.HJIJ1Cb rroTpe6HOCTJ1 B 16 
6bITOBOM 06CJIymJ1BaHJ1J1 (COJ1aJIbHaH <PYHKJ1H) J1 YBeJIJ1qJ1BaJI- CH <POH,lJ; JIJ1QHOrO rroTpe6JIeHJ1H, yqaCTJ1.H B C03,lJ;aHJ1J1 cOBoKyrr- HOrO 06rn;eCTBeHHOrO rrpO,lJ;YKTa, qaCTJ1qHOrO 03,lJ;OpOBJIeHJ1H pbIHKa (SKOHOMJ1QeCKaH <PYHKJ1H). IIpJ1MepoM 3KOHOMJ1t.IeCKOrO 3HaQe- HIiiH rrp0J13BO,lJ;CTBa 6bITOBbIX YCJIyr HBJIHeTCH 3Ha t.IIiiTeJIbHaH 3KO- HOMIiiH CeMet1HOrO 6IO,lJ;meTa 3a CQeT peMOHTa 06YBIii, CJIOmHOM pa,lJ;Iii03JIeKTpoHHOti arrrra pa TypbI, 6bITOBbIX rrpIii60pOB Iii T. l1,. PH,n; YCJIyr 6bIJI HarrpaBJIeH Ha OKa3aHIiie Me,n;IiiIiiHCKOt1 rro- MOrn;Iii. HarrpJ1Mep, KOOrrepaTJ1BbI "PeQb" Iii "IIpoTe3IiicT" OKa3bI- BaJIJ1 YCJIyrJ1 HaCeJIeHJ1IO B COOTBeTCTBIiiIii C Ha3BaHIiieM. JIeHIiiHr- pa,lJ;CKIiie KOOrrepa TJ1BbI OKa3bIBaJIJ1 YCJIyrIii rrpeCTa peJIbIM J1 J1HBa- JIJ1,n;aM, BeTepaHaM BOMHbI Iii TpY,lJ;a. KOOrrepaTJ1B ",n:pym6a" OKa- 3bIBaJI YCJIyrJ1 rro yxo,n;y 3a rrpeCTa peJIbIMJ1 J1 60JIbHbIMJ1 JIIO,n;b- MIii, rro y60pKe KBapTJ1p, 3aKyrrKe rrpo,n;YKTOB. ROOrrepaTJ1B "Op- TOJIIOKC" 06CJIymJ1BaJI IiiHBaJIJ1,n;OB, peMOHTIiipYH IiiM opTorre,n;J1Qec- KYIO 06YBb. KOOrrepaTJ1B "3KCrrepJ1MeHT" 3aHIiiMaJICH 6JIarOYCT- POt1CTBOM ca,lJ;OBbIX YQaCTKOB, KOpt.IeBaHJ1eM rrHet1, ,n;OCTaBKot1 Iii paCIIIiiJIOBKOM ,n;pOB, rrpe,lJ;OCTaBJIHJI ,n;aQHIiiKaM TpaHcrropTHble yc- JIyrJ1. B TO me BpeMH ypOBeHb pa3BIiiTIiiH 6bITOBoro 06CJIymIiiBa- HIiiH cyrn;ecTBeHHO OTCTaBaJI OT rroTpe6HocTet1 HaCeJIeHIiiH. ,lJ:ame pa3BVIBaIOIII;VIeCH KoorrepaTVIBbI He MOrJIVI y,n;OBJIeTBOpVITb BeCb crrpoc Ha YCJIyrJ1. ,n:aHHble COJ10JIOrJ1QeCKJ1X J1CCJIe,lJ;OBaHVIti Tex JIeT rrOKa3aJIJ1, QTO crrpoc Ha YCJIyrVI 6bITOBoro 06CJIymVIBaHVIH y,n;OBJIeTBOpHJICH B eJIOM rro CTpaHe B KOHIJ;e 80-x rr. XX B. Bcero Ha 30-400/0. COIJ;J1oJIOrJ1QeCKJ1e orrpocbI CBVI,n;eTeJIbCTBOBaJIVI o cym;ecTBeHHbIX rrp06JIeMaX c<pepbI YCJIyr. TaK, Ha Borrpoc: "I10JIb3yeTecb JIVI BbI YCJIyraMJ1 CJIym6bI 6bITa?" YTBep,n;VITeJIbHO OTBeTJ1JIVI 960/0 pecIIoHAeHToB. RaQeCTBOM peMoHTa 6bITOB0t1 Tex- HMKJ1 6bIJIJ1 He,n;OBOJIbHbI 470/0, 06YBJi1 - 65, t.IaCOB - 60, pa60ToM XVIMQJ1CTKJi1 - 63, KOCMeTOJIOrOB (rrapJi1KMaXepCKJi1e Iii ,n;pyrJ1e CaJIOHbI) - 73, <poToaTeJIbe - 80 orrpomeHHbIX. IIpJ1t.IJ1HbI CTOJIb HJ13KOrO ypOBHJI KYJIbTypbI VI KaQeCTBa 06- CJIymJ1BaHJ1H 6bIJIJi1 3aJIOmeHbI B caMoti CTpYKType KOOrrepaTJi1- BOB. IIOMJ1MO ,n;eticTBJ1TeJIbHbIX He,n;OCTa TKOB Ji1 BHYTpeHHVIX rrpo- 6JIeM, pa3BJ1TJ1e Koorrepa TJ1BHOrO ,lJ;BJ1meHJi1H TOpM03J1JIOCb cy- 17 
m;eCTBYIOIII;J1M CTepeOTJ1nOM HaCTOpOmeHHOCTJ1 J1 He,n;OBepJ1.H K KOOnepa TJ1BaM KaK co CTOpOHbI nOTpe6J1TeJIeM, TaK J1 PYKOBO- ,n;J1TeJIeM MJ1HJ1CTepCTB, Be,n;OMCTB J1 ynpaBJIeHJ1M. IIpJ1qeM eCJIJ1 B nepBOM CJIyqae He,n;OBepJ1e MOmHO 6bIJIO 06D.HCHJ1Tb PYCCKJ1M MeHTaJIJ1TeTOM, TO BO BTOpOM ----- 6IOpOKpaTJ1QeCKOM CJ1CTeMOM ynpaBJIeHJ1.H. Pa3BJ1TJ1e KOOnepaTJ1BOB He MOrJIO BblcTynaTb naHaeeM B pemeHJ1J1 3a,n;aHHbIX np06JIeM B ccpepe YCJIyr, nOCKOJIbKY ,n;e.H- TeJIbHOCTb KOOnepaTJ1BOB 6bIJIa JIJ1mb QaCTbIO ,n;e.HTeJIbHOCTJ1 ccpepbI 6bITOBoro 06CJIymJ1BaHJ1.H. Koonepa TJ1BbI B JII060M BJ1,n;e 6bIJIJ1 60- JIee M06J1JIbHOM cpOpMOM OpraHJ13aJ1J1 CepBJ1CHOM ,n;e.HTeJIbHOCTJ1, KOTOpa.H OCHOBaHa Ha npJ1HJ1naX caMooKynaeMOCTJ1 J1 caMoyrr- paBJIeHJ1.H. HaJ160JIee npJ1eMJIeMOM cpOpMOM KOOnepaTJ1BHOrO caMo06c- JIymJ1BaHJ1.H CerO,l];H.R .HBJI.HIOTC.H mJ1JIJ1m;Hble Koonepa TJ1BbI. mJ1JIJ1m;Hble KoOnepaTJ1BbI COBpeMeHHoro TJ1na - .HBJIeHJ1e ,n;aJIeKO He HOBoe, J1X npoeKTbI 06cym,n;aJIJ1Cb em;e Ha 3ape KOO- nepaTJ1BHOrO ,n;BJ1meHJ1.H, HO J1MeHHO COBpeMeHHoe pecpopMJ1pO- BaHJ1e 06III;eCTBa n03BOJIJ1JIO BHe,n;pJ1Tb J1,l];eJ1 KOOnepaTJ1BHOrO caMo06cJIymJ1BaHJ1.H B nOJIHOM 06DeMe. IIpaBoBa.H 6a3a n03BOJI.HeT C03,n;aBaTb ,n;OMOBwe KOOnepaTJ1BW, KOTopwe 06JIa,n;aIOT p.H,n;OM npeJ1MYIII;eCTB. PacTym;a.H nOTpe6HOCTb B ,n;OMOBbIX cpopMax 06CJIymJ1BaHJ1.H, pa3BJ1TJ1e 06III;eCTBeHHbIX cpOpM ynpaBJIeHJ1.H J1 ,n;e.HTeJIbHOCTJ1 mJ1TeJIeM MJ1KpOpaMOHOB J1 OT)];eJIbHbIX ,n;OMOB BbI3bIBaIOT He06xo- ,n;J1MOCTb ,n;aJIbHeMII1erO COBepmeHCTBOBaHJ1.H CTPYKTypbI no,n;c06- HbIX nOMeIII;eHJ1M mJ1JIbIX KOMIIJIeKCOB. IIepe,n; mJ1JIJ1III;HbIM 06CJIymJ1BaHJ1eM KOOnepaTJ1BHOrO TJ1na He CTaBJ1TC.H 3a,n;aQa ,n;aTb npJ16bIJIb, n03TOMY CepBJ1CHa.H ,n;e.H- TeJIbHOCTb OpJ1eHTJ1pOBaHa J1CKJIIOQJ1TeJIbHO Ha y,n;OBJIeTBOpeHJ1e 3aIIpOCOB nOTpe6J1TeJI.H YCJIyr, Ha YQeT cneJ1cpJ1KJ1 ero 06pa3a mJ13HJ1. iKJ1JIJ1III;HOe 06CJIymJ1BaHJ1e TaKoro TJ1na Bblro,n;HO, TaK KaK 3a Kam,n;bIM py6JIb, BHeceHHbIM B KoOnepaTJ1BHYIO Kaccy, J1 3a Kam,n;bIM Qac ,n;e.HTeJIbHOCTJ1 Ha nOJIb3Y KOOIIepaJ1J1 CeMb.H npJ106peTaeT B03- MomHOCTb nOJIb30BaTbC.H Ha60pOM YCJIyr ,n;JIJ1TeJIbHOe BpeM.H. 18 
B mJ1JIJ1I.II;HOM KOOnepaTJ1Be CpaBHJ1TeJIbHO npOCTO pelllaeT- cn np06JIeMa 06CJIymJ1BaIOI.II;erO rrepCOHaJIa. 3,lJ;eCb JIerKO npJ1Me- HJi1M TPY,lJ; rreHCJ10HepOB (OC06eHHO rrepBbIX JIeT BbIXO,lJ;a Ha rreH- CJi1IO), meHI.II;J1H C MaJIeHbKJ1MJ1 ,lJ;eTbMJ1, rrO,lJ;pOCTKOB, B03MOmeH HenOJIHblt1 pa60qJ1M ,lJ;eHb, B KOTOpOM TaK Hym,lJ;aIOTCH 3TJ1 KaTe- rOpJ1J1 HaCeJIeHJ1H. COqeTaHJ1e 06CJIymJ1BaHJ1H J1 caMo06cJIymJ1BaHJ1H rrpe,lJ;Orr- pe,lJ;eJIHeT rJ16KJ1e <POpMbI OpraHJ13aJ1J1 pa60TbI Iii IiiCrrOJIb30BaHJ1H rrOMeI.II;eHJ1M B 3aBIiiCJ1MOCTJ1 OT Ce30Ha, ,lJ;HH He,n;eJIIii, qaCa CYTOK. UUIiipOKOe IiiCrrOJIb30BaHJ1e rrpIiiHIiinOB caMoynpaBJIeHMH no- 3BOJIHeT rrpIiiBJ1BaTb BCeM qJIeHaM KOOnepaTJ1Ba qYBCTBO KOJIJIeK- TIiiBHOrO C06CTBeHHJ1Ka Iii X03HJ1Ha. ROOnepaTJ1BHYIO <POPMY CJIe,lJ;yeT paCCMaTpIiiBaTb B KaqeCTBe rrpOMemYTOqHOrO 3BeHa Mem,lJ;y BHYTpJ1CeMeMHOM Iii 06I.II;eCTBeH- HOM CJ1CTeMOM KYJIbTYPHO-6bITOBOrO 06CJIymIiiBaHIiiH, KOTOpOe rr03BOJIHeT paJ10HaJIbHO OpraHJ130BaTb BCIO CJ1CTeMY 06cJIymJ1- BaHIiiH. CHa6meHJ1e 60JIee KpynHblx, qeM J1H,n;IiiBIii,lJ;yaJIbHble ce- MbJ1, nOTpe6IiiTeJIeM, a J1MeHHO ,lJ;OMOBbIX X03HMCTB, rr03BOJIIiiT, C O,lJ;HOM CTOpOHbI, pa3rpY3J1Tb P03HJ1qHYIO TOprOBJIIO, C ,n;pyroM - C3KOHOMIiiT TPY,n; pa60THJ1KOB rOCY,lJ;apCTBeHHOM c<pepbI 06cJIymJ1- BaHIiiH. CepBIiiCHaH ,lJ;eHTeJIbHOCTb TaKoro po,n;a QaCTIiiqHO Iii36aBIiiT ceMbIO OT pH,lJ;a 6bITOBbIX rrp06JIeM Iii BbICB060,n;IiiT BpeMH J1 CJ1JIbI ,lJ;JIH 60JIee TBOpQeCKOM, J1 B nepBYIO OQepe,lJ;b BOCrrJ1TaTeJIbHOM ,n;e HTe JIbH OCTIii. Pa3BIiiTJ1e CepBJ1CHOM ,n;eHTeJIbHOCTIii J1 crrpoc Iia YCJIyrJ1 OC- HOBbIBaIOTCH, npem,lJ;e Bcero, Ha pOCTe rrpOMbIlllJIeHHOrO npOIii3- Bo,n;CTBa Iii nOBbIllleHJ1VI nOKyrra TeJIbHOM crroc06HOCTVI HaCeJIeHJ1H. I1poMbIlllJIeHHble rrpe,lJ;npJ1HTJ1H np0J13BO,lJ;HT rrpo,n;YKJ1IO, KOTO- paH HBJIHeTCH 06'beKTOM YCJIyr rro peMOHTY J1 TeXHJ1QeCKOMY 06- CJIymJ1BaHJ1IO cepBVICHbIX OpraHJ13aJ1M. ,LI:eHTeJIbHOCTb rrp0J13BO,n;- CTBeHHblX J1 ToprOBbIX opraHVI3aJ1M Tpe6yeT aY,lJ;VITOpCKoro, IOpJ1- ,D;t1QeCKOrO, VIH<popMaJ10HHOrO, Me,n;J1VIHCKOro 06CJIymVIBaHJ1H. Pa3BVITVIe rrp0J13Bo,n;CTBa CTVIMYJIJ1pyeT pa3BVITVIe cepBVIcHoM ,n;e- RTeJIbHOCTVI, J1 Ha060pOT. HOBbIe 3KOHOMJ1qeCKJ1e OTHOllleHJ1H B POCCVIVI C<POpMVIpOBaJIVI 6JIarOnpVIHTHble YCJIOBJ1H ,lJ;JIH pa3BJ1TJ1H cepBVICHOM ,n;eHTeJIbHOCTJ1. 19 
Pe<popMJ1pOBaHJ1e 3KOHOMJ1KJ1 o6ecrreqJ1JIo rrpe,n;rrOCbIJIKJ1 JI.H CO- BepllleHCTBOBaHJ1.H pa60TbI CepBVICHbIX OpraHVI3aIJ;JiiM J1 B03HVIKHO- BeHJ1.H HOBbIX <POpM J1 MeTO,n;OB 06CJIymVIBaHJ1.H J1 BJ1,n;OB YCJIyr. B KOHIJ;e XX B. CepBJ1CHa.H ,n;e.HTeJIbHOCTb CTaJIa 3KOHOMVIQeC- KVI 60JIee BblrO,n;Ha, qeM rrpOVI3BO,n;CTBO, rrOCKOJIbKY CepBVICHble rrpe,n;rrpJii.HTJ1.H VIMeJIVI 60JIee 6bICTpblt1 060POT <pJ1HaHCOBbIX Cpe,n;CTB J1 Tpe60BaJIVI MeHbllIJ1X 06DeMOB rrepBOHaqaJIbHbIX J1HBeCTVIIJ;J1t1. B 1990 r. o6DeM rrJIaTHbIX YCJIyr, OKa3aHHblX HaCeJIeHJ1IO, COCTaBVIJI 44 MJIp,n; py6., K 1995 r. 06'beM OKa3aHHblX YCJIyr CHVI- 3J1JIC.H B corrOCTaBJ1MbIX IJ;eHax Ha 180/0. POCT 06'beMa OKa3bIBae- MbIX YCJIyr HaMeTJ1JICR TOJIbKO B 1999 r. Cpe,n;Hero,n;oBoM TeMrr rrpJ1pOCTa C 1999 rro 2003 r. COCTaBVIJI B cpe,n;HeM 4,50/0. Pa3BVITJ1e B 1992-1995 rr. B POCCVIVI MaJIOrO rrperrpJ1HJ1Ma- TeJIbCTBa He 060lllJIO c<pepy CepBJ1CHot1 ,n;e.HTeJIbHOCTJ1. MaJIble CepBJ1CHWe rrpe,n;rrpJ1.HTJ1.H JIerqe TpaHc<popMJ1pOBaJIVICb VI a,n;arr- TJ1pOBaJIJ1Cb K J13MeHeHJ1.HM PbIHOQHOM J1 3KOHOMJ1QeCKOM CJ1Tya- IJ;J1J1 B IJ;eJIOM, pa3BJ1BaJIJiiCb aKTJ1BHee, QeM rrpe,n;rrpVI.HTJ1.H rrp0J13- Bo,n;cTBeHHot1 c<pepbI. B rrOCJIe,n;HJ1e ,n;eC.HTJ1JIeTJ1.H B POCCVIIO CTaJIa rrocTyrraTb VIH- <popMaIJ;VI.H 0 rrporpeCCJ1BHbIX <popMax J1 MeTo,n;ax OKa3aHVI.H yc- JIyr, Tpe6oBaHJ1.HX K KaqeCTBY YCJIyr. AKTVIBHoe J1CrrOJIb30BaHJ1e 3TOM J1H<popMaIJ;VIJ1 J1 BHe,n;peHJ1e 3apy6emHoro orrbITa rrOBbICVIJIVI crrpoc Ha YCJIyrJ1, VI3MeHJ1JIVI CTPYKTYPY rroTpe6J1TeJIbCKOrO PbIH- Ka. BJIaro,n;ap.H POCTY 6JIarOCOCTO.HHJii.H oT,n;eJIbHbIX rpyrrrr HaCeJIe- HVI.H rrO.HBJ1JIVICb Ka TerOpJ1J1 IIOTpe6VITeJIet1 C HOBbIMJ1 rroTpe6HOC- T.HMJ1 VI Tpe6oBaHJ1.HMJ1 K YCJIyraM. MaTepVIaJIbHO o6eCrreqeHHble rroTpe6VITeJIJ1 06JIa,n;aIOT BbICOKOt1 nOKyrraTeJIbHOM crroco6HoCTbIO J1 60JIblll0t1 rroTpe6HOCTbIO B IIIVIpOKOM aCCOpTJ1MeHTe YCJIyr, IIO- BbIlllalOIII;J1x KOM<POpT VIX mJ13HJ1. CepBVICHble OpraHJ13aIJ;J1J1 CTaJIJ1 y,n;eJI.HTb 60JIbIllee BHJ1Ma- HJ1e J1H,n;J1BJ1,n;yaJIbHbIM 3arrpocaM rroTpe6J1TeJIet1, Ha QaJIJ1 rrpVIcIIo- Ca6JIVIBaTbC.fI K 60JIee meCTKJ1M Tpe6oBaHJ1.HM K KaQeCTBY 06CJIY- mJ1BaHJ1.H. B03HJ1KJIJ1 KOHKypeHTHble OTHOllleHVI.H Mem,n;y OTeqe- CTBeHHbIMJ1 J1 3a py6emHbIMVI opraHVI3aIJ;J1.HMJ1, BHe,n;p.HIOIII;J1MVIC.H Ha pOCCJ1t1CKVIM pbIHOK. KOHKypeHIJ;J1.H B c<pepe CepBJ1Ca ,n;OBOJIb- HO 6bICTpO CTaJIa Om;YTVIMot1. 20 
KOHKypeHTHaH CJ1TyaJ1H HBJ1JIaCb OrrOJIHVITeJIbHbIM CTVIMY- JlOM JIH pa3BVITVIH VI COBepIlleHCTBOBaHJ1H pa60TbI CepBVICHbIX rrpe,n;rrpVIHTJ1t1 POCCJ1J1, rrOJ1CKa HOBbIX rroTpe6VITeJIet1, <POpMVIpO- BaHJ1H aCCOpTJ1MeHTa YCJIyr JIH 06eCrreQeHHbIX VI MaJIOVIMYIII;VIX CJlOeB HaCeJIeHJ1H C COOTBeTCTBYIOIII;J1MJ1 ,n;JIH HJ1X eHaMJ1 Ha YC- JIyrVI. ITepeQVICJIeHHWe <paKTOpW o6ecrreQJ1JIJ1 peCTpYKTypJ13aVIIO pbIHKa YCJIyr, OIIpeeJIJ1JIJ1 apeCHOCTb pa60TbI CepBJ1CHbIX rrpe,n;- rrpVIHTVIt1. B03HJ1KJIJ1 HOBbIe HarrpaBJIeHVIH CepBJ1CHOM ,n;eHTeJIbHO- CTVI, y,n;OBJIeTBOpHIOIII;J1e COBpeMeHHbIM nOTpe6HOCTHM KaK VIH,n;J1- BVI,n;yaJIbHbIX rroTpe6VITeJIet1, TaK J1 opraHVI3aVIt1 (YCJIyrVI 6aH- KOB, TypVICTJ1qeCKMe YCJIyrJ1, J1H<popMaJ10HHble YCJIyrVI, oxpaH- Hble YCJIyrJ1 JIJ1QHOt1, J1H<popMaJ10HH0t1, <pJ1HaHcoBot1 6e30rrac- HOCTJ1 ). 3a rrOCJIe,n;Hee ,n;eCHTVIJIeTVIe B CTpYKType rrJIaTHbIX YCJIyr HaCeJIeHJi1IO CHJ13Ji1JIaCb OJIH 6bITOBbIX YCJIyr J1 YCJIyr, OKa3bIBae- MbIX B caHaTOpJ1HX, CYIII;eCTBeHHO B03pOCJIa ,n:OJIH YCJIyr CBH3J1, mJ1JIJ1III;HO-KOMMYHaJIbHbIX J1 Me,n;J1IJ;J1HCKJi1X YCJIyr, YCJIyr CJ1CTe- MbI 06pa30BaHJ1H (Ta6JI. 1, 2). B 90-x rr. XX B. CJ1JIbHO yrraJI crrpoc Ha HeKOTopble 6bIToBble YCJIyrJ1, OKa3bIBaeMble CepBJ1CHbIMJ1 rrpe,n;rrpJi1HTJi1HMJi1. ITa,n:eHJ1e crrpoca Ha YCJIyrJi1 rrpaQeQHbIX, KOrrJ1pOBaJIbHble yc.rryrJi1 6bIJIO 06YCJIOBJIeHO CYIII;eCTBeHHbIM CHJ1meHJ1eM ,n;OXO,n;OB OCHOBHOM Mac- CbI HaCeJIeHJi1H Ji1 rrOHBJIeHJi1eM HOBbIX rrpOCTbIX B yrroTpe6JIeHJi1Ji1 J1 3KOHOMJ1QeCKJ1 eJIeC006pa3HbIx B J1CrrOJIb30BaHJi1J1 TOBapoB, o6ec- rreQVIBaIOIII;Ji1X BblrrOJIHeHJ1e npOIJ;eCCOB CTJ1pKJi1 Ji1 rJIamKJ1 6eJIbH, KOrrJ1pOBaHJi1H J1 pa3MHOmeHJi1.H ,n;oKYMeHToB Ji1 ,n;p. CHJ1meHJ1e TOBapHoro ,n;e<pJ1J1Ta rrOHJ13J1JIO Heo6xo,n;Ji1MOCTb B YCJIyrax no peMoHTY J1 J1H,n;J1BJ1,n;yaJIbHoMY rrOlllJi1BY o,n;em,n;bI. O,n;HoBpeMeHHo C 3TJ1M pa3BJ1TJ1e TOBapHoro rrpoM3Bo,n;cTBa CTJ1MYJIJ1pOBaJIO YBeJIJ1QeHJi1e cnpoca Ha YCJIyrJi1, CBH3aHHble C o6CJIymJ1BaHJ1eM J1 peMOHTOM TOBapoB. YBeJIJi1QeHJi1e rrp0Ji13Bo,n;- CTBa pOCCJ1t1CKJ1X J1 06'beMOB npo,n;am 3apy6emHblx JIerKOBblX aB- TOM06VIJIet1 B POCCJi1Ji1 nOBbICJ1JIJ1 cnpoc Ha YCJIyrJi1 no peMOHTY Ji1 TeXHJi1QeCKoMY o6CJIymJ1BaHJ1IO aBToMoToTpaHcIIopTHbIX cpe,n;cTB (Ta6JI. 3). 21 
 tj    tj h    =:..... =--:- \0 Q  =  0= cJ =: - =  Q,)   Q,) (j  .: =00  8 Q   .... =\0     (j . t: M -= Q =N foe I   =  Q,) =  \0 o 22 f'fiVi = v)' =Vi NO\ 0\ N = " = Nt'- Vi t'- "l =t'- =0 N\O Vi g =Vi N O\"l 0\\0 O\ O ('1") QC t'-" 0\0\ O\t'- N f' 0\ Vi 0\00 OO .- \C 0\00 0\\0 ('1") .- 1I')t'- O\r-: 0\\0 t'- 00 0\  o ('1") - N ('1")N r. OO 00- Noq, t'-O\ Vi- t'- - N \Or. " \Ot'- 0 0 \0_ \0 0 0\'0\' t'- 00 t'- N - ii ('1") Vi 00 - O O\ ('1") \0 0\ \l5Vi VI N ('1") - 00 Vi - - N VI 00 \l5r-: \0 V') \O - N \Or. t'-r. N V') N t'- - t'- - - N!'t OON t'-- \ON - t'- ('1")  OO Vi 0\ Vi ('1") ON ('1") \0 o \0 00 o 00 N - 00 - Vi 0 - \O OO o 00 - N N('1") 000\ VI - NN v) \0 ("f') N \0 N- ("f')00 00 Vi V') OViO V') - - oq \0 VI r. 000\0 ('1")_0\ "100 \0 00 ('1") OO\Ot'- N t'-N V)V') VI O\\O t'- r. " _ViO _N !'t \0" oq, 0\ Vi 00 t'- N ('1") Or-- -"r-: .-- O,,("f') q 0\00 0 - -  N  Vi \0 o\' t'- t'- - N o ('1") 0\ -0\' VI - 0\ c5 N 0\ 0\ -r-: \0 ('1") N - "l V') - ('1") N 0\'\l5 00 - - - 00 "N \0 r- ('1")\0 .-00 - - Vi 00 "l " N 0\ 00 VI 0\ Vi  \0" VI VI \O 00 ('1") r-: t'- 0\ ('1") rf') q N ('1") ('1") c5\t5 N N ::    aJ  -  .Q :r.: = :r.:  ro  a   t:: 0 <1.) u IX3       o N 0 <1.) a  . :a  <1.)  :r.: \0 ,:r.: ):s::  u I  0 o:r.: 0 Q) :agro :r:a:E S  :a   u <1.)  :a  ro  :S:::s:: <1.)  u :r  o u  M  :s:: :s:: 0     o   :a  .   g  1X3'-Ot:t::uue:s:: <1.) :s::  ' u 0 :r.: :r.: :s:: 0..   :s:: ro r:::f :r.: <1.) ro u r- \0" Vi 00 - - ('1") Vi Vi oo 0\ - N ('1") VI - 0\ - \0 \0 NN !'t!'t 00 0\ - 0\ N - VI " VI ('1") 00 ('1") - - ('1")('f/ ('fj r- t'-('f/ _0\  :s: =:   :s:  * o 0 o  C'3 t:: ...   '-J :s: Q) =: :s  >< o :s:  ::r Q) 0 *  Q) t:: ):s: :s:  ::r '-J :s: Q) =: :r :s: :s:   '-J '-J 0 :s:   :s: ro    C,)  ):s: '-J :s:    ,  :s: :r @   o :t: t:l4 \O t'- r. \0\0 _\0 ('1") N'\l5 0- - - r-: N" - 0\ \O  <1.)    <1.) 0 t:::    O   <1.) t5.. 0 :s:: g 8 t: t:::t: ..... C'J 
T a6./l, u?fa 2 113MeHeHHe CTPYKTYPbI nJiaTHbIX YCJIyr HaCeJIeHJfIO B 1995-2003 rr. nJ1aTHble YCJ1yrH 1995 1996 1997 1998 1999 2000 2001 2002 2003 Bce OKa3aHHble YCJIyrIf 100 100 100 100 100 100 100 100 100 r- B TOM qHCJIe: EbIToBble 19,3 18,8 18,1 16,7 15,7 14,6 13,5 11,7 10,7 naCCa)l(HpCKO fO 28,0 25,3 26,0 24,5 25,9 25,8 25,3 24,2 22,9 TpaHcnopTa CBH3H 7,6 7,9 8,4 9,2 10,0 11,2 12,1 14,8 16,7 )l{HJIHIl.{HO- 19,4 20,7 21,3 22,1 20,4 20,3 21,6 23,4 24,7 KOMMYHaJIbHble CHcTeMhl o6pa3o- 2,5 3,0 4,2 5,4 6,4 6,9 6,9 6,7 6,7 BaHIfH KYJIbTypbI 1,1 1,1 1,4 1,2 1,5 1,7 1,9 2 2,3 TypHCTCKO- 1,3 1,3 2,1 1,9 1,8 1,8 1,7 1,4 1,3 3KCKypCHOHHhle <l>H3HLJeCKOM KYJIb- 0,3 0,3 0,3 0,4 0,4 0,4 0,4 0.4 0,4 T)'pbl H cnopTa Me.l1Hl{HHCKHe 2,6 2,7 3,5 3,8 4,5 4,6 4,7 4,9 4,8 CaHaTopHo- 3,4 2,9 2,4 2,7 2,8 2,8 2,5 2,1 1,8 03.l10pOBHTenbHbIe npaBoBoro xapaK- 8,1 7,5 8,9 8,0 6,1 5,2 4,8 3,9 3,2 Tepa )]:pyrHe YCJIyrH 6,4 8,5 3,4 4,1 4,5 4,7 4,6 4,5 4,5 1 POCcu:i1CKu:i1 CTaTUCTJ1qeCKJ1:i1 emero.n;HJ1K, 2004. T a6./l, U 'Lfa 3 113MeHeHJfe CTPYKTypbI 6bITOBbIX YCJIyr HaCeJIeHHIO B 1995-2003 rr. (0/0) GblTOBbie YCJ1yrH 1995 1996 1997 1998 1999 2000 2001 2002 2003 1 2 3 4 5 6 7 8 9 10 Bce OKaJaHHble YC.nyrH 100 100 100 100 100 100 100 100 100 B TOM LJHCJIe: PeMOHT H HH.l1HBH- 2,2 2,1 2,3 2,4 2,7 2,8 2,7 2,9 2,9 .l1YaJIbHbIH nOIlIHB _ 06YBH PeMoHT H HH.l1HBH!{y- 15,0 19,5 12,8 11,8 11,1 10,4 9,9 10,8 10,2 a.TIbHblM nOIllHB O.l1e- II<.1:1bl, HH.l1HBH!{yaJIb- HhIM nOIIIHB H BH3a- HHe TpHKOTa)l(HblX 2!3J{eJIHM 23 
O'KOUl.lauue ma6./l,. 3 1 2 3 4 5 6 7 8 9 10 PeMoHT 6blTOBOH 7,4 7,4 7,4 6,9 7,4 7,8 7,5 8,0 7,7 paJJ.H03J1eKTpOHHOM annapaTypbl, 6bITO- BblX MaIIIHH H npH- 60POB, peMoHT H H3rOTOBJ1eHMe Me- TaJIJ10H3JJ.eJ1HH PeMoHT If TeXHIfqe- 7,3 8,1 15,9 17,5 19,9 20,4 20,0 21,9 21,7 CKoe o6cJI)0KHBaHMe aBToMoToTpaHc- nopTHbIX cpe,nCTB PeMoHT H H3rOTOB- 1,8 1,6 1,6 1,6 1,7 1,6 1,6 1,9 1,9 JIeHMe Me6eJ1M XHMHLJeCKa51 QMCT- 0,4 0,4 0,5 0,5 0,6 0,7 0,7 0,8 0,8 Ka H KpaIlleHHe Y CJ1yrM npaLJeLJHbIX 3,0 2,7 2,1 1,6 1,3 1,3 1,2 1,1 1,1 PeMoHT H CTpOH- 27,4 23,9 22,8 23,1 21,0 21,1 22,0 25,0 25,9 TeJ1bCTBO )l(MJ1bH M JJ.pyrMX nOCTpoeK Y CJ1yrH <poTorpa- 1,7 1,9 2,6 2,7 2,8 2,8 3,0 3,3 3,1 £PHH Y CJ1yrH 6aHb H JJ.Y- 1,2 1,4 1,2 1,3 1,4 1,6 1,7 1,9 2,0 rneBblX Y CJ1yrH napHK- 4,7 4,2 4,4 4,6 5,0 5,1 5,8 6,5 6,7 MaxepCKIfX YCJ1yrH no npOKaTY 0,5 0,4 0,4 0,3 0,2 0,3 0,3 0,3 0,4 TpaHcnopTHo- 13,3 11,5 11,1 10,8 10,5 9,8 9,4 HeT HeT JKCneJJ.HTopcKHe JJ.aH- JJ.aH- YCJIyrH HblX HblX PHTYaJIbHble YCJIyrH 4,1 4,4 5,3 5,4 6,0 5,9 6,2 6,9 7,3 J{pyrHe YCJ1yrH 10,0 10,5 9,6 9,5 8,4 8,4 8,0 8,7 8,3 1 POCCM:HCKM:H CTaTV1CTJ1qeCKV1:H e:iKero.n;HMK, 2004. IIoHBJIeHJ1e HOBbIX J1 npOCTbIX B ynoTpe6JIeHJ1J1 <pOToarrrra- pa TOB YBeJIJ1QJ1JIO cnpoc Ha YCJIyrVI <poTorpa<pVIVI no rrpOJIBKe v neQa TVI <pOTOMa TepJ1aJIOB. B 2003 r. B CTpYKType YCJIyr HaCeJIeHJ1IO HaJ160JIblllVIM yeJIb- HbIM Bec 3aHHJIVI YCJIyrJ1 TpaHcrropTa J1 CBH3J1, 6bIToBble VI mJ1- JIVIHO-KOMMYHaJIbHble YCJIyrVI (Ta6JI. 3, pJ1c. 1). HOBbIe TeXHOJIOrVIVI OKa3aHJ1H YCJIyr, rrOJIYQeHHble J13-3c py6ema, CTMMYJIJ1pOBaJIJ1 pa3BJ1TVIe CepBJ1CHoti ,n;eHTeJIbHOCTJ1 r 24 
YCJI)'rH npaBOBOrOnpOlfHe YCJI)'rH PeKpeau.HOHHble xapaKTepa 4% H MeLU1u.I1HCKHe 30/0 YCJI)'rH 7% bbl10Bble YCJI)'rH 200/0 )I( HJIH I.lJ. H 0- KOMMYHaJIbHble Y cny rH 20% Y CJIyrH TpaHcnOpTa H CBH3H 350/0 PIIC. 1. CTpYKTypa nJIaTHbIX YCJIyr HaCeJIeHJ110 rrorry.rrHpJ13aJ1IO yc.rryr, HarrpJ1Mep, rroc.rrerrpo,n;amHoe o6c.rrymJ1- BaHJ1e rroKyrraTe.rreti C rrpe,n;OCTaB.rreHJ1eM 6ecrr.rraTHbIX J1H<pOpMa- IJ;J10HHO-KOHcy.rrbTaTIiiBHbIX YCJIyr, rapaHTJ1J1HOrO J1 rroc.rrerapaH- TJ1MHOrO peMOHTa J1 TeXHJ1QeCKOrO 06CJIY.iKJ1BaHIiiH 6bITOBbIX Ma- lllIiiH, rrpJ160pOB Iii YCTPOtiCTB. IIoTpe6HocTb B 3TJ1X BJil,n;ax yc.rryr B 60JIblllOti CTerreHIii C<POpMJ1pOBa.rraCb C rrOBbIllIeHVIeM TeXHVIqeCKoti CJIOmHOCTJ1 TOBa pOB. Pa3BVITVIe rrpe,n;rrpo,n;amHoro J1 rroc.rrerrpo,n;amHoro CepBJ1CHO- ro o6C.rrymJ1BaHJ1H 05eCrreQVIBaeT KOHKypeHTocrroco6HOCTb 6bITO- BOM TeXHVIKJ1, crrOco6cTByeT Cparn;J1BaHVIIO CepBJ1CHoti VI rrp0J13- Bo,n;CTBeHHOM ,n;eHTe.rrbHOCTJ1. B 2002 r. 06'"beM OKa3aHHbIX I1JIaTHbIX YCJIyr Ha ,n;YlllY Hace.rre- HVIH COCTaBVI.rr 7594,4 py6., J13 HJ.1X 06'"beM OKa3aHHblX TpaHcrropT- HbIX yc.rryr - 1842,0 py6., .iKJ1JIJ1HO-KOMMYHaJIbHbIX - 1551,6 py6., CBH3J1 - 1122,6 py6., 6bITOBbIX YCJIyr - 885,5 py6., rOCTJ1HVIIJ; J1 25 
aHaJIOrJ1QHbIX Cpe,lJ;CTB pa3Mern;eHJ1H - 224,1 py6., caHaTopHo- 03OpOBJ1TeJIbHbIX YCJIyr - 159,9 py6., KYJIbTypbI - 155,3 py6., TypJ1CTJ1QeCKJ1X - 105,8 py6. B 2003 r. o6DeM nJIaTHbIX YCJIyr HaCeJIeHJ1IO COCTaBJ1JI 1410,1 MJIH py6. Oco6aH aKTJ1BHOCTb CepBJ1CHOM ,l];eHTeJIbHOCTJ1 Ha6JIIO,n;aeTcH B KpynHblx ropo,lJ;ax. B POCCJ1J1 Ha ,lJ;OJIIO YCJIyr npJ1XO,lJ;J1TCH 60JIee 500/0 BBII. Ho B 3KcnopTe J1X ,n;OJIH HeBeJIJ1Ka. B 2002 r. npJ1 106,6 MJIp,n; ,n;OJIJI. TOBapHoro 3KcnopTa 6bIJIO 3KCnOpTJ1pOBaHO YCJIyr Ha 13 MJIp,lJ; ,lJ;OJIJI., T. e. 10,9% K 06rn;eMY J1Tory. J13 HJ1X 42,10/0 - TpaHcnop- THble YCJIyrJ1, 32,10/0 - nOe3,lJ;KJ1, T. e. YCJIyrJ1 TypJ1CTJ1QeCKJ1X cpJ1pM J1 T. ,lJ;. OCTaJIbHOe - CTpOJ1TeJIbHble YCJIyrJ1, CBH3b, cTpa- XOBaHJ1e J1 T. n. BOJIbllleM QaCTbIO 3TJ1 YCJIyrJ1 - o6H3aTeJIbHOe nJIaTHOe npJ1JIOmeHJ1e K BHelllHe3KOHOMJ1QeCKJ1M onepaJ1HM, MaJIOnpJ1BJIeKaTeJIbHbIM 6J13Hec. B CIlIA 3KCIIOpT YCJIyr B 2002 r. COCTaBJIHJI 360/0 3KcnopTa TOBapoB, B BeJIJ1K06pJ1TaHJ1J1 - 37,60/0, BO CPpaHJ1J1 - 27,50/0, a B POCCJ1J1 - 12,20/0. B HJ1,lJ;epJIaH,n;ax 3KCIIOpT YCJIyr no 06'beMY B 4 pa3a 60JIbllle pOCCJ1MCKoro. ,L(JIH pa3BJ1TbIX cTpaH xapaKTepHbI KpynHble o6DeMbI 3KcrropTa YCJIyr, B CIlIA J1 BeJIJ1K06pJ1TaHJ1J1 B ero CTpYKType BeJIJ1Ka ,n;OJIH <pJ1HaHCOBbIX, cTpaxoBblx, J1H<POP- MaJ10HHbIX. J1MIIOpT YCJIyr B POCCJ1J1 B,l];BOe 60JIbllle 3KcrropTa. BonpOCb14f1H caMOKOHTpOflH 1. Ka1\,Y1O pO,/l,'b uzpaem Cep8UC1ia.fl, ae.flmeJl,'b1iOCmo 8 31\,01iO- MU1.£eC1\,OU U C01tUQAo1iOU JlCU31iU Cmpa1ioL? 2. Ka1\,ue oco6e1i1iocmu UMeem pa38umue Cep8UC1-£OU ae.R,meJlo- 1-£Ocmu 8 Poccuu? 3. B 1.£eM 60LAU 80LpaJICe1ioL npeuMY14ecm8a U 1ieaOcmam1\,u 1\,oonepamU81-£oLX Cep8UC1ioLX npeanpu.R,muu? Ka1\,ue nepCne1\,mU80L pa38UmU.R, Cep8UC1ioLX 1\,oonepamu808 80L 8Uaume? 4. Ka1\,08bL npeanocot./l,'X;U pa38UmU.R, Cep8UC1iOU ae.R,meJl,01ioc- mu 8 Poccuu? 5. t[mo U3Me1iUJtoco B Cep8UC1iOU ae.fl,meJl,01iocmu npeanpu.fl,- muu Poccuu 3a nOCAea1-£Ue a8aa1tamo Aem? 26 
6. Ka1\,08a COBpeMeUUaJl, cmpY1\,mypa YC./LYZ 1iaCeJLe1iU1O U 1\,a- 1\,ue U3.Me1ie1iUJi npOU30tuJl,U B 1ieu C 1993 z.? Ka1\,ue YC./Lyzu 3a1iU- .Ma1Om 1iau6o./LotuUu yaeJLo1ioLU 8ec U n01.£eMY? 7. Ka1-Cue oco6eu1iocmu UMeem 31\,CnOpm U uMnopm YC./LYZ 8 POCCUU U 3a py6eJICOM? 1.3. AHaaH3 COCTOBHHB nOTpe6HTeabCKO pbIHKa ycayr (Ha npHMepe MOCKBbl) CepBJi1CHOe 06CJJYjltJ1BaHJ1e HaCeJIeHJ1.H B MocKBe ocym;ecTB- JI.HIOT 60JIee 4500 rrpe,n;rrpJi1.HTJ1t1, pacrrOJIOmeHHblx BO Bcex OKPy- rax J1 MYHJ1IJ;Ji1rraJIbHbIX pat10Hax ropo,n;a. HaCeJIeHJi1IO ropo,n;a rrpe- ,n;OCTaBJI.HeTC.H 60JIee 700 pa3JIJ1qHbIX BJ1,n;OB YCJIyr. ,n:errapTaMeHToM rroTpe6J1TeJIbCKOrO pbIHKa J1 YCJIyr COBMeC- THO C ,n:errapTaMeHTOM <pJ1HaHCOB, 3KOHOMJ1QeCKot1 rrOJIJ1TJi1KJi1 Ji1 pa3BJi1TJi1.H, rrO,n;,n;epmKJ1 J1 pa3BJi1TJ1.H MaJIOrO rrpe,n;rrpJi1HJi1Ma TeJIb- CTBa, KOMJi1TeTaMJ1 COIJ;Ji1aJIbHot1 3aIII;Ji1TbI, Tpy,n;a J1 3aH.HTOCTJi1 OCYIII;eCTBJI.HIOTC.H rOpO,n;CKJ1e rrpOrpaMMbI pa3BJi1TJ1.H rro BJ1,n;aM YCJIyr. B paMKax 3TJ1X rrporpaMM OKa3bIBaeTC.H <pJi1HaHCOBa.H rro,n;- ,n;epmKa rocy,n;apCTBeHHbIM rrpe,n;rrpJ1.HTJ1t1 6bITOBoro 06CJIymJ1Ba- HJi1.H ---- B BJ1,n;e np.HMOrO <pJ1HaHCJ1pOBaHJ1.H J1 npe,n;OCTaBJIeHJ1.H pa3JIJi1QHbIX JIbrOT ,n;JI.H npe,n;rrpJ1.HTJ1t1 c<pepbI 06CJIymJ1BaHJ1.H. TOJIb- KO rro J1HBeCTJi1IJ;J10HHot1 nporpaMMe Ha 1997 r. Ha Mo,n;epHJ13aJ1IO Ji1 peKoHcTpYKJi1IO KpyrrHblx rocy,n;apcTBeHHblx <pa6pJ1K-rrpaQeQ- HbIX J1 <pa6pJi1K-XJi1MQJ1CTOK 6bIJIO BbI,n;eJIeHO 10,9 MJIp,n; py6. Ha 6e3Bo3Me3,n;Hot1 OCHOBe J1 2,1 MJIp,n; py6. Ha B03BpaTHot1, Ha CTpO- J1TeJIbCTBO J1 peKoHcTpYKIJ;J1IO 6aHb HarrpaBJIeHO 11,6 MJIp,n; py6., Ha CTpOJi1TeJIbCTBO HOBbIX J1 peKoHcTpYKIJ;J1IO ,n;et1cTBYIOIII;Ji1X KJIa,n;- 6J1III; Ji1 KpeMaTOpJ1eB - 60JIee 200 MJIp,n; py6. KpoMe Toro, Ha- npaBJIeHO OKOJIO 10 MJIp,n; py6JIet1 6IO,n;eTHblx cpe,n;cTB Ha 6JIa- roycTpot1cTBo KJIa,n;6J1III;. B ropo,n;e BBe,n;eHbI JIbrOTbI rro OT,n;eJIbHbIM HarrpaBJIeHJ1.HM ,n;e.HTeJIbHOCTJ1 npe,n;npJ1.HTJi1t1. 500 rrpe,n;npJ1.HTJi1t1 oCBo6om,n;eHbI OT HaJIOra Ha npJ16bIJIb, nepeQJi1CJI.HeMOrO B ropo,n;cKOJ1 6IO,n;meT, ,n;JI.H 184 <pa6pJ1K-rrpaQeQHbIX, <pa6pJ1K-XJ1MQJ1CTOK J1 6aHb YCTaHOBJIe- 27 
HbI JIbrOTHbIe Ta pJ1cpbI no Bo,n;OCHa6meHJ1IO J1 Bo,n;OOTBe,n;eHJ1IO, C 1 HHBapH 1997 r. npe,n;rrpJ1HTJ1HM 6bIToBoro o6CJIymJ1BaHJ1H Hace- JIeHJ1H YCTaHOBJIeHa MJ1HJ1MaJIbHaH CTaBKa apeH,n;HoM nJIaTbI 3a nOJIb30BaHJ1e HemJ1JIbIMJ1 nOMern;eHJ1JIMJ1. 113 o6rn;ero KOJIJ1qeCTBa npe,n;npJ1HTJ1ti ccpepbI YCJIyr TOJIbKO 350/0 HBJIHIOTCH rocy,n;apcTBeHHbIMJ1, OCTaJIbHble - 06I..IJ;ecTBa pa3JIJ1qHbIX OpraHJ13aIJ;J10HHO-npaBoBbIx cpOPM. B OTpaCJIJ1 pa6o- TaIOT OKOJIO 40 TbIC. qeJI. Henocpe,n;cTBeHHo Ha rrpe,n;npJ1HTVIHX M 10-15 TbIC. qeJI. pa6oTaIOT caMOCTOHTeJIbHO KaK J1H,n;J1BJ1,n;yaJIb- HbIe MacTepa. Pacnpe,n;eJIeHVIe npe,n;npJ1HTJ1ti no BJ1,n;aM YCJIyr J1 rro a,n;MVI- HJ1CTpaTJ1BHbIM oKpyraM npe,n;cTaBJIeHO B Ta6JI. 4. B CVIJIY pa3JIJ1q- HbIX npJ1QJ1H rrpe,n;npVIHTVIH B ropo,n;e pacrrOJIOmeHbI KpaMHe He- paBHoMepHo. TaK, B eHTpaJIbHOM a,n;MJ1HVICTpaTJ1BHOM oKpyre C HaCeJIeHJ1eM 603 TbIC. QeJI. Haxo,n;J1TCH 850 rrpe,n;rrpJ1HTVIM, T. e. no- QTVI CTOJIbKO me, CKOJIbKO B IOmHoM J1 IOro-3arra,n;HoM oKpyrax, BMeCTe B3HTbIX, XOTH B HJ1X rrpOmJ1BaeT B o6I..IJ;ei1 CJIOmHOCTVI OKOJIO 2400 TbIC. QeJI., J1JIVI B 4 pa3a 60JIbllle, QeM B eHTpaJIbHOM oKpyre. B 3eJIeHOrpacKoM oKpyre HeT npe,n;npJ1HTVIti no peMoH- TY TpJ1KOTamHbIx J13,n;eJIVIM, nYHKToB npoKaTa, HeT HJ1 O,n;HOM XJ1M- QJ1CTKJ1. COCTOHHJ1e OTpaCJIJ1 onpe,n;eJIHeTCH HeCKOJIbKJ1MVI B3aI1MOCBH- 3aHHbIMJ1 xa paKTepJ1CTJ1KaMJ1. . HaCeJIeHJ1e B CBH3J1 C VI3BeCTHbIMVI 3KOHOMJ1QeCKJ1MJ1 TPy,n;- HOCTHMJ1 He J1MeeT B03MOmHOCTJ1 06parn;aTbCH B ccpepy YCJIyr. ITo pe3YJIbTaTaM o6CJIe,n;oBaHJ1H 330/0 onpollleHHbIx 3aHBJ1JIVI, QTO J1M He XBaTaeT ,n;eHer Ha "caMoe Heo6xo,n;J1MOe". TOJIbKO 270/0 orrpo- llleHHbIX OTBeTJ1JIJ1, QTO OHJ1 Hym,n;aIOTcH B YCJIyrax XJ1MQJ1CTOK J1 npaQeQHbIX, 18,6 - B YCJIyrax peMoHTa o,n;em,n;bI. B CTpYKType nJIaTHbIX YCJIyr 6bIToBoe o6CJIymJ1BaHVIe COCTaBJIHeT Bcero 8,90/0, J1JIJ1 B ,n;Ba pa3a MeHbllle, QeM B 1990 r. HaCeJIeHJ1e BbIHym,n;eHo OCHOBHbIe ,n;eHbrJ1 Tpa TJ1Tb Ha KOMMYHaJIbHbIe J1 TpaHcrropTHbIe YCJIyrVI. . MHOrJ1e npe,n;rrpJ1JITJ1H OTpaCJIJ1, He VIMeH 3aKa30B, OKa3bI- BalOTCH He3arpymeHHbIMJ1. 06CJIe,n;OBaHJ1e rrOKa3aJIO, QTO XJ1M- QJ1CTKJ1, aTeJIbe peMOHTa o,n;em,n;bI, napVIKMaXepCKJ1e 3arpymeHbI 28 
 o    o h ..-.  = 0= :t: ==   --- Q)  (,J    ==  0::  == :t: == 0   = :a == == :E =  ==   (,J  \0  o  o (,J  == o == = == o  C  ..,Q  \0 0 0:: == ==    0=  == (,J  ==     = == = o ==   c..a.-.. ,-- po.. . =QC  f"') I O'\ 10'\ = ..  ....-I   N :r  5 =  M ocJ =::a 5 I oo....-loo u___po..:r ::a =OcJ N :::a5=NN:! po.. UQ po..:r   ocJ CJ<N-=O....-lv)N_V) ::M=.aQJ r- _ =$2....cpo..:r :: ---  0 I' . t .-.. <...:'w  =f"')::a\Oj:ooN = S2 e, po.. :r '"  = ,:: :: 9 S2 cJ;- O , 0 --'::a QCV) I -N ;S2epo..:r  N ::  0 S2 cJ .-.. <NI'\Ofd;:r- a.=e r-_ = =o"cJ =.........N -= \C 1- 00 ......\0 tty;i=  V) N  --- :r :: 0 1'.. cJ .-.. a  511) I N  po..:r ocJ S::a5 I ___ po.. :r = I I,:: r...  :: ::  g, c. po.. = = = 1::1: r- - -   - r- V) -  - 0'\ 0'\ 00 N ooV)NV)r- f"')r-_r-NN  NN r- - - r...  5  ::a  :: =  N '::s: ::s: t::: Q) r:::f M ::s: >< :a = ':s:: Q) CQ a  ::s:  \O o 0 t::: f-4 CQ CQ = :s::  o a 0 ::a 0  t:: ':s:: :s:: '::s: 5 Q) :a Q)  tg  :s:: :r:  t::  t::   t:::  t::: :r: :r: f-4  0 U :s:: ,:s:: 0 0 ::s:  a Q)  >< r:::f  a&::a .. >::S: ..  f-4 f-4 f-4 0 f-4 ..0 :r: :r: :r: CQ =  o 0 0 0 0 0 ::a ::a ::a f-4 ::a f-4 Q) Q) Q) :a Q) :a \O\O -N("I")V)\O r- V) \0 V)N  o 00   V)  ("I") - V) N N - -0 ("I")N \O N V) 0 -  OO -  O \O  r- \0 - -  I  [) >::S: ::a ::s: Q) t::: Q) :s:: Q) :s:: :r: r:::f :r: Q) M Q) t::: ::s: t::: CQ >< CQ o :a 0 f-4 :r: f-4  0 :r: 0 R  Q)   :s::  :s:: ::r ::s: U :s:: f-4 f-4 >::S: f-4 :r: :r: t:IIO': :r: 008 0 ::a ::a :< ::a Q) Q) 0 Q) t::: o - 00 0'\ -  N ....-I - -  o  N =N  N  0'\ N 00 ("I") - N ON - 00 0'\ N o N -   V)  0'\  :s:: t::: Q) t:IIO': \0 :s:: Q) :::r ::a   0.. >::S: :r:  :s::  G g& M aJ aJ ::s: :s:: :s:: >< :r: :r: :a Q) Q)  a a :s:: 0 0 t::: S S    2:S::S: - N - - Ir-- - ON N O'\oo N oo("I")  OV)_ -  o\O'\N N ON\O - NNN - N NO'\N - N \OO  0'\\0 V) r-\ON N ::s:  f-4 t:IIO': U ..0 ::s: ::s: t:::  ::r Q)  ::a \0 U ::s: _ ::s: >< ....  :a  :s::   :< :r: U  t:IIO':    ::s: t:: ::s: ff    M ::s: ..0 ::s: t::: g.  g- o  Q) r:::f & Gt::t::t:: V) - -- 29 
  o     o ;r  o  o  t"'- oo N ...... - I  - - I N rrJ   ...... N lr) - 0'\ - II) - rrJ - rrJ   ...... N - rrJ - N ...... - lr) 0'\ rrJ rrJ '" ....c ....c \D - - t"'- \D - \.r) - - II') II') = 00 - 0 - 0 00 0\ ...... - - N - t"'- - rrJ - - ; rrJ \D 0 t"'- t'-- 0\   - rrJ \D -  rrJ 00 II')  \D 0  N QC I rrJ I rrJ 00 \D ...... lr) N t"'-  \D \.r) - 00 \D 00 N t'-- \D   - t"'- N N t"'- N N \C 00 00 rrJ 0 ...... \C N 0'\   0'\ II')  N \D -  t"'- t"'-  - 0 N II') lr) I N  \D - \D - - ; 0'\ 0'\ t.r) 00  t"'- lr) =   0'\ I II') \.r) - t.r) rrJ - - - QC  - 00 00 00 ...... N 0 \D t"'- =  rrJ rrJ  00 t"'- O  00 - II')  N \0 - -  g I I I :0 >:S:: 0 C'd I  ..c  0  :r.: >< 0 t 0 :r.:  :s:: ::Q 0.. = ::r  CQ t:: r::t a Q) Q) 0  C'd ::r :0 £-t >< 0 0.. & 0 :s:: t:: M :r.: .s--  r::t Q) t::  r::t  >:S:: o :s:: 0' ... :s::   ::0 :r.: ...Q  Q) £-t CQ N i [ 5 >< t:II:: 0 0.. C'd C'd :s::  0: r::t  u ::a 0.. :s::  C'd  t:: C'd £-t :s::  o >:S::  \0 ::a  t:: 6  r::t 0.. Q) S  :r.: Q) ::a C'd - Q)  C'd C'd 0.. 0 CQ ..c :0 ::a .s--o  t:: t:: t:::  :r.: t::: :r.: :r.: :s::  ..c  ...Q t:::   :s:  C'd t:::  ::a t::    0 Q) = Q)  o.. :s '-  t:::\O t::: t::: t::: 0 CQ  Q) u C'd u u   u  :s:: 0 :s:: u    t:::     ::a £-t  = ...... \D t"'- oo 0'\ 0 - N rrJ  - - - - N N N N N 30 
MeHee qeM Ha 700/0. 3TO rrpJ1Bo,n;J1T K pe3KoMY CHJ1meHJ1IO 3KOHO- MJ1ecKoti a<p<peKTJ1BHOCTJ1 pa60TbI npe,n;npJ1.HTJ1ti, 3aCTaBJI.HeT J1X 3aKpbIBa TbC.H J1JIJ1 MeH.HTb npo<pJ1JIb. OTCYTcTBJ1e cB060,n;HbIX cpe,n;CTB He n03BOJI.HeT MHOrJ1M npe,n;npJ1.HTJ1.HM ocyeCTBJI.HTb TeXHJ1qeCKOe nepeBoopymeHJ1e. . 3aKpbITJ1e J1 nepenpo<pJ1JIJ1pOBaHJ1e npe,n;npJ1.HTJ1ti npJ1Be- JIO K pe3KOMY CHJ1meHJ1IO ypOBH.H 06eCneqeHHOCTJ1 mJ1JIbIX patio- HOB ropo,n;a npe,n;npJ1.HTJ1.HMJ1 6bITOBoro 06CJIymJ1BaHJ1.H. ITo cpaBHeHJ1IO C 1990 r. B OTpaCJIJ1 np0J130IIIJIJ1 cyecTBeH- Hble J13MeHeHJ1.H. B 2 pa3a COKpaTJ1JIaCb qJ1CJIeHHOCTb pa60TaIO- J1X. YMeHblllJ1JIC.H y,n;eJIbHblti Bec pa60TaIOJ1X B IIIBetiHOt1 no,n;o- TpaCJIJ1. B03pOC y,n;eJlbHblti Bec OKa3bIBaIOJ1X YCJIyr - napJ1KMa- XepCKJ1X, pJ1TyaJIbHbIX YCJIyr, a TaKme YCJIyrJ1 no XJ1MQJ1CTKe J1 peMoHTY 06YBJ1. ,n:OJI.H OCTaJIbHbIX yc.rryr OCTaJIaCb Ha ypoBHe 1990 r. IIp0J130111eJI "ecTecTBeHHblti oT60p" YCJIyr. CBOpaQJ1BaIOTC.H J1JIJ1 TpaHc<popMJ1PYIOTC.H YCJIyrJ1, He HaIlle,n;lllJ1e cnpoca J1JIJ1 He ,n;a- IOJ1e HOpMaJIbHYIO npvI6bIJIb. !1CQe3aIOT TaKJ1e YCJIyrJ1, KaK 06- HOBJIeHJ1e o,n;em,n;bI J1 TpJ1KOTamHbIX J13,n;eJIJ1J1, xy,n;omeCTBeHHa.H lllTonKa, nepelllJ1B B3pOCJI0J1 o,n;em,n;bI Ha ,n;eTCKYIO, peMoHT ro- JIOBHbIX y60pOB J1 QYJIOQHO-HOCOQHbIX J13,n;eJIJ1ti, BblnOJIHeHJ1e OT- ,n;eJIOQHbIX pa60T J1 ,n;p. 3HaQJ1TeJIbHO COKpaTJ1JIJ1Cb 06DeMbI YCJIyr no J13rOTOBJIeHJ1IO o,n;em,n;bI, 06YBJ1, Me6eJIJ1, IOBeJIJ1pHbIX J13,n;e- JIJ1J1 Ha 3aKa3, no npOKaTY, nepenJIeTHO-KapToHamHbIM J1 MalllJ1- HOnJ1CHbIM pa60TaM, npJ1CMOTPy 3a ,n;eTbMJ1 J1 yxo,n;y 60JIbHbIMJ1, 06YQeHJ1IO "C,n;eJIaJ1 caM" (KYPCbI KpOJ1KJ1 J1 lllJ1Tb.H, <poTorpa<pJ1J1 VI ,n;pyrJ1e), no caMo06cJIymJ1BaHJ1IO B XJ1MQJ1CTKaX J1 npaQeQHbIX, 060py,n;oBaHJ1IO J1 y60pKe KBapTJ1p (HaBecKa KapHJ130B, KapTJ1H, 3epKaJI, BelllaJIOK J1 ,n;pyrJ1e MeJIKJ1e pa60TbI). COKpaTJ1JIOCb KO- JIJ1QeCTBO MaCTepCKJ1X no peMOHTY J1 J13rOTOBJIeHJ1IO 3epKaJI, 06- pa60TKe CTeKOJI J1 ,n;p. PaClllJ1pJ1JIC.H cneKTp YCJIyr B MaCTepCKJ1X no peMOHTY MeTaJIJI0J13,n;eJIJ1ti, B TO me BpeM.H cnpoc Ha HJ1X COKpa TJ1JIC.H. YBeJIJ1QJ1JIC.H cnpoc HaCeJIeHJ1.H Ha YCJIyrJ1 IOBeJIJ1pHbIX Mac- TepCKJ1X no nOBTOpHOJ1 nepepa60TKe IOBeJIJ1pHbIX J13,n;eJIJ1t1 (B OCHOBHOM, B 06pYQaJIbHble KOJIba). O,n;HaKO BBe,n;eHJ1e aKQJ13- Iioro HaJIOra Ha nepepa60TKY 30JIOTa cyecTBeHHO c,n;epmJ1BaeT 31 
pa3BMTMe 3TMX ycnyr, TaK KaK M3eMe rroce nepepa60TKM CTaHOBMTCH opome HOBOrO. OCTaeTCH aKTyabHbIM Bonpoc no rrpeOCTaBJIeHMIO ycnyr nOM6apaMM, KOTOpbIMM nOb3YIOTCH Bce COM HaceeHMH. y rpajKaH co cpeHMM OCTaTKOM oc060ti rronYJIpHOCTbIO nOb3yeTcH ycyra rro rrpMeMY BeIII;eti Ha xpaHeHMe. Y MaOMMY- III;MX - ycyra no npMeMY M3eMi1 rro,n; CCy,n;HbIM 3aor. MomHo BbIeMTb ceYIOMe <paKTopbI, BJIMJIIOI.IJ;Me Ha 06'beMbI pbIHOt.IHOrO ceKTopa ycyr: . TeXHMt.IeCKMe YCOBMH rrpOM3BOCTBa (HarrpMMep, HOBbIe TeXHoorMM CBH3M rr03BOHIOT orpaHMMTb eCTeCTBeHHble MOHO- rrOMM): . pOCT MaTepMabHoro 6arOCOCTOHHMH; pOCT naTejKeCrrO- C06HOCTM HaceeHMH n03BOHeT 3anaTMTb 3a ycyrM, orraTa KOTOpbIX paHee He npeCTaBnHaCb B03MomHoi1; . ycomHeHMe rrpoecca B3aMMoeMCTBMH Mem,n;y pa3Mt.I- HbIMM rrpOM3BOCTBeHHbIMM M cepBMCHbIMM opraHM3aMHMM, qTO IIpMBeo K TOMY, t.ITO KIOqeBYIO pOb CTao MrpaTb He 06'be,n;M- HeHMe MX B OHY <PMPMY, a B3aJ1Mo,n;eMcTBMe t.Iepe3 <pMHaHCOBO- eHemHble OTHOllleHMH. C yqeTOM crrpoca qMCO oM6apOB YBeJ1qMOCb o 80, HO TObKO rocyapcTBeHHoe YHMTapHoe rrperrpMHTMe MocropoM- 6ap rrpMHMMaeT OT HaceeHMH B 3aor BCIO HOMeHKaTYPY M3e- nMti. ROMMept.IeCKMe oM6ap,n;bI, KaK rrpaBMno, crreMaM3Mpy- IOTCH Ha M3,n;eMHX M3 paroeHHblx MeTaJIOB M KaMHei1. BbICOKMM ypoBeHb crrpoca coxpaHHeTcH Ha ycyrM napMKMa- xepcKMx, peMOHT 06YBM, t.IMCTKY M3,n;eMM M3 KOjKM M Mexa, YC- yrM cpoToa6opa TOpMti 6blcTporo 06cymMBaHMH. lIo 3TMM YC- yraM HaMMeHblllMti OTTOK crreMaMCTOB B pyrMe OTpaCM 3KO- HOMMKM. YBeMqMJIOCb KOMqeCTBO npe,n;rrpMHTMM pMTyabHoro 06- cYjKMBaHMH, B03pOC 06'beM rrpeocTaBHeMblx MMM ycyr. lIo- HOCTbIO MKBM,n;MpOBaH ,n;ecpMMT Ha pMTyabHble npMHaemHO- CTM, KaTacpaJIbHble rrepeBo3KM, ycnyrM 06pH,n;OBbIX M rrOMMHab- HbIX 3aOB. IIpaBMTebcTBoM MOCKBbI onpeeeH rapaHTMpOBaH- Hblti cTaH,n;apTHblti Ha60p pMTyabHblx ycyr. 32 
OeHJ1BaH 3KOHOMJ1qeCKYIO CJ1TyaJ1IO Ha pbIHKe 6bITOBbIX YCJIyr, Ha,n;O OTMeTJ1Tb, qTO rrpe,n;rrpJ1HTJ1H, rrpe,n;OCTaBJIHIOIII;J1e YCJIyrJ1 COCTOHTeJIbHbIM rpam,n;aHaM, pa60TaIOT cTa6J1JIbHO, J1Me- roT Cpe,n;CTBa Ha paClllJ1peHJ1e rrp0J13BO,n;CTBa, 06HOBJIeHJ1e 060- py,n;oBaHJ1H, no,n;rOTOBKY Ka,n;pOB. OHJ1 rrOJIHOCTbIO a,n;arrTJ1pOBaJIJ1Cb B PbIHOqHbIX YCJIOBJ1HX. II pe,n;rrpJ1HTJ1H, 06CJIymJ1BaIOIII;J1e Hace- JIeHJ1e co cpe,n;HJ1M ypOBHeM ,n;OXO,n;OB, 3aQaCTYIO HBJIHIOTCH Ma- JIOpeHTa6eJIbHbIMJ1, J1X rrpJ16bIJIb He Bcer,n;a rr03BOJIHeT caMOCTOJI- TeJIbHO paClllJ1pHTb rrp0J13Bo,n;CTBO, rrpOBo,n;J1Tb peKOHCTpYKJ1IO J1 06HOBJIHTb OCHOBHble <POH,n;bI. OT ,n;eJIbHble BJ1,n;bI YCJIyr Bo06III;e y6bITOQHbI. 3aQaCTYIO peHTa6eJIbHOCTb rrpe,n;rrpJ1HTVIH ,n;OCTVIraeT- CH 3a CQeT rrpOQVIX ,n;OXU,L];OB, B TOM qJ1CJIe rrOJIYQeHHbIX OT c,n;a QVI nOMem;eHVIti B cy6apeH,n;y, OpraHJ13aJ1J1 TOprOBJIVI VI COBMecTHoti ,n;eHTeJIbHOCTVI C ,n;pyrJ1MJ1 npe,n;npJ1HTJ1HMJ1. CaMblt1 60JIbillOti y,n;eJIbHblti Bec B ce6eCT0J1MOCTVI YCJIyr CO- CTaBJIJIIOT apeH,n;HaH IIJIaTa, KOMMYHaJIbHble YCJIyrVI, HaJIOrVI. OCO- 6eHHO 3TO OTHOCVITCH K rrpe,n;rrpJ1HTJ1HM, KOTopble VIMeIOT 60JIb- IIIJ1e rrp0J13Bo,n;CTBeHHble rrOMeIII;eHJ1H, KOTeJIbHble, rrpOMbIlllJIeH- Hoe 060py,n;OBaHVIe, lllVIPOKYIO ceTb rrpJ1eMHbIX rrYHKTOB C 60JIb- lllVIMVI rrJIOI.IJ;a,n;HMJ1. 3TO B OCHOBHOM <pa6pVIKJ1-rrpaQeQHble VI <pa6- PJ1KVI-XVIMQJ1CTKVI, 6aHHo-rrpa QeQHble KOM6VIHa TbI. YQJ1TbIBaH 3TO, IIpaBJ1TeJIbCTBO MOCKBbI npe,n;OCTaBVIJIO cy- eCTBeHHble JIbrOTbI rrpe,n;rrpJ1HTJ1HM OTpaCJIJ1 rro apeH,n;Hoti rrJIa- Te, HaJIOraM, KOMMYHaJIbHbIM IIJIaTemaM. BOJIblllVIHCTBO rrpe,n;- rrpVIHTVIt1 BOCrrOJIb30BaJIJ1Cb rrpe,n;OCTaBJIeHHbIMVI VIM x03HMcTBeH- HOM caMOCTOHTeJIbHOCTbIO J1 JIbrOTaMVI. OHVI cYMe.JIM rrepecTpo- J1TbCH B PbIHOQHbIX YCJIOBJi1HX, cOKpa TJ1Tb CBOJi1 pacxo,n;bI, 60JIee paJ10HaJIbHO J1CrrOJIb30Ba Tb HemJ1JIble rrOMern;eHJi1H, 3eMeJIbHble YQaCTKJ1 J1 HarrpaBJ1Tb BbICB060,n;J1BlllJi1eCH cpe,n;cTBa Ha peKoHcT- PYKJi1IO Ji1 TeXHJi1QeCKOe nepeBoopymeHMe. O,n;HaKo pH,n; rrpe,n;rrpJi1- RTJ1M He Ji1CrrOJIb30BaJIJ1 rrpe,n;OCTaBJIeHHWe JIbrOTW, He CMOrJIJ1 npJi1BJIeQb ,n;JIH 3aMeHbI 060py,n;OBaHJ1H cpe,n;CTBa 3aMHTepeCOBaH- HbIX J1HBeCTOpOB J1JIJ1 c06CTBeHHble cpe,n;CTBa. B pe3YJIbTaTe Ji13- 3a HJ13KOrO Ka QeCTBa YCJIyr Ji1 BbICOKJi1X eH TaKJi1e rrpe,n;rrpJi1HTJi1H nOTep.RJIJi1 CBOJ1X 3aKa3QJ1KOB Ji1 OKa3aJIJ1Cb B CJIOmHOt1 cpJi1HaHCO- BOM CJi1TyaJi1Ji1. 33 
AHaJIJ13 rrOKa3bIBaeT, qTO 3aTpaTbI Ha apeH,n;HYIO rrJIaTY J1 KOMMYHaJIbHble rrJIaTemJ1 CTaHOBHTCH KJIIOqeBbIMJ1 ,n;JIH pa3BJ1TJ1H OTpaCJIJ1. J1x CHJ1meHJ1e ,n;aCT XOpOlllJ1ti J1MIIY JIbC ,n;JIH CTJ1MY JIJi1pO- BaHJ1H ,n;aJIbHetilllero pa3BJ1TJ1H C<pepbI 6bITOBbIX YCJIyr C yqeTOM B03paCTaIOIII;erO crrpoca HaCeJIeHJ1H. 11 Hao6opOT, YBeJIJ1qeHJ1e 3aTpaT MOmeT rrpJ1BeCTJ1 K CYIII;eCTBeHHOMY yxy,n;II1eHJ1IO 3KOHO- MJ1QeCKOrO COCTOHHJ1H rrpe,n;rrpJ1HTJ1J1 BrrJIOTb ,n;O J1X 3aKpbITJ1H. BonpOCbl,4fla CaMOKOHTpOfla 1. Pa38umue 'Ka'KUX YCJLYZ 8 MOC'K8e zocyaapcm80 CmUMYJLU- p08aJLO 3a C1.£em U1i8eCmUp08a1iUJL U Jl/bZom? 2. Ka'Kue YCJLYzu UMe10m n08'bLWe1i1i'bLU cnpoc 8 MOC'K8e? 3. Ka'Kue ifJa1\,mOp'bL 8JLUJL1Om 1ia YBeJlU1.£e1iUe 060eMa P'bL1i01.J,- 1-£OZO ce'Kmopa YCJLYz? 4. Ka'Kue BUO'bL pacxoooB JLBJLJL10mCJL HeZamUBH'bLMU a./Lst cep- 8UC1-£'bLX npeanpu.R-muu? 
rlIaBa 2. CepBHCHaB AeBTellbHOCTb KaK 4»0pMa YI!0BlIeTBOpeHHB DOTpeOHOCTeH mJi13Hb qeJIOBeKa CKJIa,n;bIBaeTC.H Ji13 6eCKOHeqHO pa3Hoo6pa3- HbIX ,n;ei1cTBJi1M, BJi1,n;OB e.HTeJIbHOCTJi1, B03HJ1KHOBeHJi1e KOTOpbIX 06YCJIOBJIeHO rroTpe6HOCT.HMJi1. B CYIII;eCTBYIOIII;eM CJi1CTeMe ,n;e.HTeJIbHOCTJi1 OCHOBOrrOJIaraIOIII;ei1 .HBJI.HeTC.H ,n;e.HTeJIbHOCTb, HarrpaBJIeHHa.H Ha rrOJIYQeHJi1e Ji1H,n;Ji1BJi1- ,n;OM cpe,n;CTB CYIII;eCTBOBaHJi1.H. OHJi1 Ji1 Te me BJi1,n;bI ,n;e.HTeJIbHOCTJi1 ,n;JI.H O,n;HJ1X Mor)'T 6bITb OCHOBHbIM Ji1CTOQHJi1KOM Ji1X CYIII;eCTBOBaHJ1.H, rrpo<peCCJi10HaJIbHO-Tpy,n;OBOM ,n;e.HTeJIbHOCTbIO, a ,n;JI.H ,n;PyrJi1X - CBO- 60,n;HbIM BJ1,n;OM ,n;e.HTeJIbHOCTJi1 BO BHepa60qee BpeM.H. CJIe,n;yeT rrpJi1 3TOM rrOQepKHYTb, QTO MaTepJi1aJIbHa.H ,n;e.HTeJIb- HOCTb, Ha KOTOpOt1 OCHOBbIBaIOTC.H Ji1 M3 KOTOpOt1 BbITeKaIOT Bce ,n;PyrJi1e BJi1,n;bI ,n;e.HTeJIbHOCTJi1, rrpe,n;CTaBJI.HeT co6ot1 Heo6xo,n;Ji1MYIO OCHOBY BOCrrp0Ji13BOCTBa qeJIOBeKa KaK TBOpqeCKOrO CYIII;eCTBa. BJi1OJIOrJi1QeCKJi1e rroTpe6HOCTJi1 Ji1 MaTepJi1aJIbHa.H ,n;e.HTeJIbHOCTb qeJIOBeKa He CBO,n;.HTC.H JIJi1IIlb K rrpJi1rOTOBJIeHJi1IO Ji1 rrpJi1eMY rrJi1III;M. OHJi1 BKJIIOqaIOT lllJi1pOKJi1M crreKTp BJi1,n;OB ,n;e.HTeJIbHOCTVI: yxo,n; 3a ,n;eTbMJi1, rroKyrrKY TOBa pOB, y60PKY mJi1JIJi1III;, peMOHT ,n;OMaIIlHeM o,n;em,n;bI, TeXHJi1KJi1, aKTJi1BHbIM OT,n;bIX Ji1 T. ,n;. TaKJi1e BJi1,n;bI ,n;e.HTeJIb- HOCTJi1 Ha3bIBaIOT 6bITOBbIMJi1. 3TO Ji1 eCTb Ta 06JIaCTb mJi13He,n;e.H- TeJIbHOCTJi1 QeJIOBeKa, r,n;e HaJi160JIee rrOJIHO Haxo,n;Ji1T rrpJi1MeHeHJi1e CepBJi1CHa.H ,n;e.HTeJIbHOCTb B JII060M BJi1,n;e. TaKJi1M 06pa30M, YCJIyrJi1 OTHOC.HTC.H K COIJ;Ji1aJIbHbIM 3JIeMeHTaM 6bITa. CepBJi1CHble npe,n;rrpJ1.HTJ1.H y,n;OBJIeTBOp.HIOT rroTpe6HOCTJi1 Ha- CeJIeHJi1.H C YQeTOM J1H,n;J1BJi1,n;yaJIbHbIX 3arrpOCOB JIJi1QHOCTJi1 rrocpe,n;- CTBOM rrpe,n;OCTaBJIeHJi1.H YCJIyr, r,n;e YCJIyra BblcTyrraeT KaK e,n;Ji1H- CTBO rrpou;ecca J1 pe3YJIbTaTa Tpy,n;OBOM ,n;e.HTeJIbHOCTJi1 no y,n;OB- JIeTBOpeHJ1IO rroTpe6HocTet1. 35 
Rpyr rroTpe6HocTet1 orrpe,n;eJIHeTCH cpYHKJ10HaJIbHbIMJ1 OCO- 6eHHOCTJIMJ1 CcpepbI 06CJIymJ1BaHJi1H KaK J1HCTJ1TYTa CepBJi1CHOt1 ,n;eHTeJIbHOCTJi1: . oCBo6om,n;eHJ1e qeJIOBeKa OT ,n;OMalllHJ1X ,n;eJI (6bITOBbIX Me- JIOqei1); . YBeJIJi1qeHJi1e cBo6o,n;HOrO BpeMeHJ1 qeJIOBeKa J1 C03,n;aHJ1e Heo6xo,n;Ji1MbIX YCJIOBJ1t1 ,n;JIH ero TBOpqeCKOrO pa3BJ1TJ1H; . cpOpMJi1pOBaHJ1e pa3YMHbIX rroTpe6HOCTet1 JIIO,n;et1 rrYTeM BOC- rrJ1TaHJi1H y HJ1X KY JIbTypbI rrOBe,n;eHJ1H, rrporraraH,n;bI 3CTeTJ1QeC- KJ1X eHHocTet1, HOBoro Ji1 3HaQJ1MOrO B 06JIaCTJi1 MO,n;bI, 6bITOBO- ro ,n;J13at1Ha J1 T. rr.; B HaCTOHIII;ee BpeMH rroTpe6HOCTJi1 B pa3BJ1TJi1J1 YCJIyr BbIXO- ,n;HT 3a paMKM cyry60 3KOHOMJi1QeCKJ1X rroTpe6HocTet1, rrpoecc rYMaHJ13aJi1Ji1 3KOHOMJ1QeCKOrO pOCTa corrpOBom,n;aeTCH pOCTOM QJ1CJIa YCJIyr, HarrpaBJIeHHbIX Ha COBepllleHCTBOBaHJ1e caMoro QeJIOBeKa, ero J1HTeJIJIeKTyaJIbHbIX J1 cpJi13Ji1QeCKJ1X B03MomHOC- Tet1, y,n;OBJIeTBOpeHJi1e ero KYJIbTypHbIX J1 COJi1aJIbHbIX 3arrpOCOB. COBpeMeHHble YCJIyrJ1 COBepllleHCTBYIOTCH Ha OCHOBe KOM- rrbIOTepJi13aIJ;J1Ji1, J1HcpopMaJ10HHbIX TeXHOJIOrJi1t1, HOBbIX cpe,n;CTB KOMMYHJi1KaIJ;J1M. B03HJ1K Ji1 CTpeMJ1TeJIbHO YTBep,n;J1JICH Ha pbIHKe aCCOpTJi1MeHT HOBbIX YCJIyr, pa,n;J1KaJIbHO 06HOBJIHIOTCH Tpa,n;J1J1- OHHble BJi1,n;bI YCJIyr, rrOBbIlllaIOTCR Ka QeCTBeHHble rrOKa3a TeJIJi1 06CJIymJi1BaHJ1H. CHJ1MaH TeXHOJIOrJ1QeCKJi1e 6apbepbI B rrepe,n;aQe MHOrJ1X YCJIyr Ha paCCTOHHJi1Ji1, HOBbIe TeXHOJIOrJi1J1 OTKpbIBaIOT ,n;JIH HJi1X MJ1pOBOM pbIHOK. BHYTpeHHJi1MJi1 3a,n;a QaMJ1 pa3BJ1TJi1H rrpe,n;rrpJ1HTJ1t1 ccpepbI cep- BJi1Ca HBJIHIOTCJI nOBbIllleHJ1e KaQeCTBa YCJIyr, rrOBbIIlleHJi1e rrpo- Ji13Bo,n;Ji1TeJIbHOCTJ1 J1 3cpcpeKTJ1BHOCTJ1 Tpy,n;a J1 ,n;Ji1cpcpepeHIJ;J1pOBa- HJ1e ,n;eHTeJIbHOCTJ1. BonpOCbl,4/IH C8MOKOHTpooa 1. t[mo ma'Koe ae.fl,meJl,01iocmo, 'Ka'Kue 8UaoL aeRmeJl,01-£OCmu 1ia30L8a1Om 6oLmo8oLMu? 2. Ka'Kue nompe61-£ocmu 1-£aCeJl,e1-£U.fl, yao8Aem8opRem ccjJepa YCAYZ? 3. Ka'K08a OC1i081-£aJi 3aaa1.£a cjJOpMup08a1iUR pa3YM1ioLX no- m pe61iocmeu 1iM08e'Ka? 36 
2. I. KaaccH4»HKHB H XapaKTepHCTHKa nOTpe6HOCTeH B ycayrax H CepBHCHOM 06ClIY1KHBaHHH QeJIb CepBJi1CHoti ,lJ;eHTeJIbHOCTJi1 - y,lJ;OBJIeTBOpeHJi1e rroTpe6HO- CTeM HaCeJIeHJi1H B YCJIyrax. YCJIyra HBJIHeTCH eJIeHarrpaBJIeHHoti eHTeJIbHOCTbID Ji1CrrOJIHJi1TeJIH YCJIyrJi1, 06eCrreqJi1BaIDeM yOBJIeT- BOpeHJi1e KOHKpeTHoti rroTpe6HOCTJi1 Ji1H,lJ;Ji1BJi1yaJIbHOrO 3aKa3QJi1Ka. IIoTpe6HocTJi1, YOBJIeTBOpHeMble YCJIyraMJi1, rrOpa3,lJ;eJIH- IDTCH no CPY1i1\,'4-U01iCL/l/b1iOMY 1ia31ia1.£e1-£U1O Ha qeTblpe rpyrrrrbI: 1) rroTpe6HOCTJi1 B Ji13rOTOBJIeHJi1Ji1 HOBbIX Ji13,n;eJIJi1ti; 2) rroTpe6aoCTJi1 B BOCCTaHOBJIeHJi1Ji1, peMoHTe, TeXHJi1qeCKOM o6CJIymJi1BaHJi1Ji1 Ji13eJIJi1ti; 3) CaHJi1Ta pHO- rJi1rJi1eHJi1QeCKJi1e rroTpe6HOCTJi1; 4) COJi1aJIbHO- KY JIbTypHble rroTpe6HOCTJi1. B 3a8UCUMocmu om cy6oe1\,ma, npe8o.HB./tJ!.1014e2o nompe6- 1-£ocm'b, BbIeJIHIDT rroTpe6HOCTJi1 Ji1H,n;Ji1BJi1,n;YYMa Ji1 KOJIJIeKTJi1BHble. IIoTpe6HocTJi1 Ji1H,W1BJi1a 6bIBaIDT JIJi1qJfble Ji1 06m;eceMetiHble. K JIJi1QHbIM rroTpe6HocTHM OTHOCHTCH CaHJi1TapHO-rJi1rJi1eHJi1QeC- KJi1e rroTpe6HOCTJi1, rroTpe6HOCTJi1 B o6pa30BaTeJIbHbIX YCJIyrax, Ji1H<popMaJi10HHO- KOHCY JIbTa TJi1BHbIX YCJIyrax Ji1 ,lJ;p. 06eceMetiHble rroTpe6HOCTJi1 BKJIIDQaIOT rroTpe6HOCTJi1 B yc- JIyrax rro peMoHTY Ji1 TeXHJi1QeCKoMY o6CJIymJ1BaHJi1ID 6bITOBOti Tex- HJi1KJi1 Ji1 paJi103JIeKTpoHHoti arrrrapaTypbI, TpaHcrropTHbIX cpe,n;cTB, Me6eJIJi1, ,n;OMOB Ji1 KBapTJi1p, y60pKe mJi1JIbH, YCJIyrax 6aHKoB, YCJIyrax oxpaHbI Ji1 ,lJ;p. Pa3JIJi1QaIDTCH nompe61iocmu MeCm1i020 U 8peMe1i1iO npoJICu- 8a1014e2o 1iaceJte1-£uJ!.. TaKoe rrO,lJ;pa3,n;eJIeHJi1e rroTpe6HocTeM aKTY- aJIbHO ,lJ;JIJI perJi10HOB C rrOBbIllleHHbIM rrpJi1TOKOM BpeMeHHoro Ha- CeJIeHJi1H - 30H OT,lJ;blxa Ji1 TypJi13Ma, KpyrrHblx eHTpoB C pa3BJi1- TOti ceTbIO 06'"beKTOB COJi1aJIbHo-KYJIbTypHoro o6CJIymJi1BaHJi1H, 30H C BblpameHHoti MaHTHJi1KOBoti MJi1rpaJi1eM HaCeJIeHJi1H. CyecTByeT CJIe,n;YIDaH KJIaCCJi1<pJi1KaJi1H rroTpe6HOCTeI1: . ITo Ji1CTOQHJi1KaM (KaHaJIaM) y,n;oBJIeTBOpeHJi1H: 1) rroTpe6HOCTJi1, y,lJ;OBJIeTBOpHeMble B CJi1CTeMe CepBJi1CHOrO I o6CJIymJi1BaHJi1H; 37 
2) rroTpe6HOCTJi1, Y)J;oBJIeTBOpHeMble Ji1H)J;Ji1BJi1,n;yaJIbHbIMJi1 rrpe,n;- rrpJi1HJi1Ma TeJIHMJi1; 3) rroTpe6HOCTJi1, Y)J;oBJIeTBOpHeMble rrYTeM caMoo6cJIymJi1BaHJ1H. . ITo 1.£acmome 8031iU1\,1-£08e1iUJL: 1) HerrpepbIBHo rrpo,n;OJImaIOJ1eCH (rrocToHHHble); 2) rrepJi10,n;Ji1qeCKJi1e (noHBJIHIOJi1eCH qepe3 orrpe,n;eJIeHHble rrpoMemYTKJi1 BpeMeHJi1); 3) 3IIJi130,n;Ji1QeCKJi1e (HoCHJ1e pe,n;KJi1t1, pa30Bblti xapaKTep). . ITo Ce301i1iOCmu 8031-£U'K1i08e1iUJL: 1) rroTpe6HOCTJi1 C CJ1JIbHO BblpameHHoti ce30HHOCTbIO; 2) C BbICOKOt1 ce30HHOCTbIO; 3) C YMepeHHoti ce30HHOCTbIO; 4) C He3HaQJ1TeJIbHoti ce30HHOCTbIO. B03HJi1KHOBeHJ1e rroTpe6HocTeM J1 crrpoc Ha YCJIyrJ1 rro)J;Bep- / meHbI ce30HHbIM KOJIe6aHJ1HM. CJ1JIbHO BblpameHHYIO ce30HHOCTb J1MeIOT rroTpe6HOCTJ1 B TypJi1CTJ1QeCKJ1X Ji1 3KCKypCJ10HHbIX YCJIY- rax, caHaTopHo-03,n;opOBJ1TeJIbHbIX YCJIyrax, CeJIbCKOX03Ht1CTBeH- HbIX YCJIyrax. YMepeHHOt1 ce30HHOCTbIO 06JIa,n;aIOT rroTpe6HOCTJi1 B - YCJIyrax cpoTorpa<pJi1Ji1, XJi1MQJi1CTKJi1, peMoHTe Ji1 TeXHJi1QeCKOM o6CJIymJi1BaHJi1Ji1 6bITOBOM TeXHJ1KJi1, peMoHTe Ji1 rrOlllJi1Be o,n;em,n;bI. Ce30HHblti xapaKTep rroTpe6HocTeM B YCJIyrax 06YCJIOBJIeH rrpJi1- pO,n;HO- KJIJi1Ma TJi1QeCKJi1MJi1 <paKTOpaMJi1. HacmoJLmeJl,01-£ocmo nompe61iocmeu 3aBJi1CJi1T COIJ;Ji1aJIbHO-3KO- HOMJi1QeCKJi1X, ,n;eMorpa<pJ1QeCKJi1X <paKTopoB, YCJIOBJ1ti mJ13HJ1 (ST- HJ1QeCKJi1e Tpa)J;J1IJ;J1Ji1, COIJ;J1aJIbHOe rrOJIOmeHJi1e, rrpo<peCCJ1H, Me- CTO mJ1TeJIbCTBa, HaJIJ1QJ1e cBo6o)J;Horo BpeMeHJi1, rrpJi1Ha)J;JIem- HOCTb K KOHTPKYJIbTypaM, YBJIeQeHJ1H). B XXI B. crreKTp rroTpe6HOCTet1, y,n;oBJIeTBOpHeMblx CepBJi1CHOt1 )J;eHTeJIbHOCTbIO, paCIllJi1pJi1JICH KaK B 06JIaCTJi1 Ma TepJi1aJIbHbIX, TaK Ji1 ,n;YXOBHbIX rroTpe6HOCTet1. 3TO 06YCJIOBJIeHO pa3BJ1TJi1eM HaYQHbIX 3HaHJi1M Ji1 rrOBbIllleHJi1eM ypOBHH TeXHOJIOrJi1QeCKOrO pa3BJ1TJi1H rrpe,n;- rrpJi1JITJi1M, a TaKme rrOBbIllleHJi1eM ypOBHH KYJIbTYPbI IJ;Ji1BJi1JIJi13a IJ;J1J1. BonpOCbl4/1a C8MOKOHTpO/la 1. Ka'K08a 1teJl,o Cep8UC1iOU aeRmeJl,01iOCmu? 2. ITo Ka1\,UM npU31ia1\,aM 1\Jtaccucftu'l.$-UPY1OmCJL nompe61-£oc- mu, ya08.ILem80p.fl,eMoLe YC./l,yzaMu? 38 
3. Ha 'Ka'Kue zpynn'bL nOapa3aeJtJL1OmCJL nompe61iocmu B YC- Ayzax no cjJY1i'K'ltu01ia./l/b1iOMY 1ia31ia1.£e1iU1O, Ce301i1iOCmu U 1.£acmo- me 8031-£ U 'K1i08e1i U.fl,? 4. Om 1.£ezo 3a8ucum 1iacmOJLmeJl,'b1iocm'b nompe61iocmeii? 2.2. 06ClIYJKHBaHHe nOTpe6HTelIeit B KOHTaKTHOit 30He 06CJIymVIBaHJ1e RBJIReTCR qaCTbIO TeXHOJIOrVIqeCKOrO rrpo- ecca VICrrOJIHeHJ1R YCJIyrJ1. YOBJIeTBOpeHVIe rroTpe6VITeJIeM 3a- BJ1CJ1T OT Ka qeCTBa o6cnymJ1BaHJ1R J1 YCJIyrJ1. IIpoecc J1CrrOJIHeHJ1R YCJIyrJ1 rrpOXOJ1T rrpJ1 HerrocpeCTBeH- HOM KOHTaKTe C rroTpe6J1TeJIeM J1JIJ1 6e3. KaK rrpaBJ1JIO, o6CJIymJ1BaHJ1e rroTpe6VITeJIei1 rrpVI OKa3aHVIJ1 MaTepJ1aJIbHbIX YCJIyr BKJIIOQaeT J13yqeHVIe rroTpe6HocTVI, BbI60p BapJ1aHTa J1CrrOJIHeHJ1R YCJIyrVI, o<popMJIeHJ1e 3aKa3a Ha YCJIyry, J1CrrOJIHeHJ1e YCJIyrJ1, rrOJIyqeHJ1e orrJIa TbI 3a YCJIyry. 06CJIymJ1BaHJ1e rroTpe6J1TeJIet1 rrpOJ1CXOVIT B cpe,n;e, KOTO- paR Ha3bIBaeTCR KOHTaKTHot1 30H0t1. K01ima'Km1ia.fl, 301ia - 3TO rrpOCTpaHCTBeHHaR cpe,n;a, B KOTOpOJ1 Haxo,n;RTCR CrreVIaJIJ1CT rro cepBVIcy (J1CrrOJIHVITeJIb 06CJIymJ1BaHVIR) VI rroTpe6VITeJIb. I1pVIMe- paMJ1 KOHTaKTHot1 30HbI RBJIRIOTCR CaJIOHbI ,n:OMOB MO,n;bI, <POTO- eHTpOB J1 <poToJIa6opaTOpJ1t1, ToprOBble 3aJIbI Mara3VIHOB, Bec- TJ16IOJIJ1 J1 HOMepa rOCTJ1HJ1 J1 T. ,n;. KOHTaKTHaR 30Ha CepBJ1CHOrO rrpe,n;rrpVIRTJ1R OJImHa COOT- BeTCTBOBaTb xapaKTepy J1 coepmaHJ1IO CepBJ1CHOM ,n;eRTeJIbHOC- TVI. TaK, KOHTaKTHaR 30Ha rrperrpJ1RTJ1R, OKa3bIBaIOrn;ero YCJIyrJ1 rro peMOHTY TeXHVIKVI, OCHarn;aeTCR TeXHJ1QeCKVIMVI cpe,n;cTBaMVI, 06opy,n;oBaHJ1eM J1 J1HCTpYMeHTaMVI JIR ,n;VIarHOCTVIKVI M3,n;eJIJ1J1, npMHJ1MaeMblx B peMOHT, rrepCOHaJIbHbIMM KOMrrbIOTepaMM C He- 06XO,n;J1M0t1 MH<popMaJ1et1, cpe,n;CTBaMM CBR3M. KOHTaKTHaR 30Ha aTeJIbe rro rrOlllMBY o,n:em,n;bI OCHarn;aeTCR eMoHcTpaU;MoHHbIMM CTeH,n;aMM M BMTpMHaMM C 06pa3aMM M3- eJIJ1t1, OrrJ1CaHJ1eM YCJIyr, MH<popMaJ1et1 06 oc06eHHocTRX 06- CJIymJ1BaHJ1R J1 CTOJ1MOCTJ1 YCJIyr. 39 
BpeMH rrpe6bIBaHJi1H rroTpe6Ji1TeJIeM Ji1 qJi1CJIO KOHTaKTOB C HJi1MJi1 CrreJi1aJIJi1CTOB, rrpOBO,n;Hm;Ji1X 06CJIymJi1BaHJi1e B KOHTaRTHOM 30He, 3aBJi1CHT OT XapaKTepa YCJIyr, <POpM Ji1 MeTO,n;OB 06CJIymJi1BaHJi1H. IIoBe,n;eHJi1e rrepCOHaJIa, pa60TaIOm;erO C rroTpe6Ji1TeJIHMJi1, OCHO- BbIBaeTCH Ha rrpaBMJIaX Ji1 3TJi1KeTe 06CJIymJ1BaHJ1H, KOprrOpaTJ1B- HOM KYJIbType CepBJ1CHOM OpraHJ13aJ1J1, JIHqHOM KYJIbType Ji1 OrrbITe pa60TbI. Bo BpeMH 06CJIymJ1BaHJ1H B pOJIJi1 CJIymaTeJIH MomeT BbICTY- rra Tb KaK rroTpe6J1TeJIb, TaK J1 J1CrrOJIHJi1TeJIb YCJIyrJ1. HarrpJ1Mep, rrpJi1 OKa3aHJ1J1 YCJIyr rro JIaH,n;ma<pTHOMY ,n;Ji13aMHY crreJi1aJIJi1CT rro CepBJ1CY BbICJIymJ1BaeT Tpe6oBaHJ1H BJIa,n;eJIba yqaCTKa, a rrpJi1 OKa3aHJ1J1 J1H<popMaJ10HHO-KOHCYJIbTaTJ1BHbIX YCJIyr, o6pa- 30BaTeJIbHbIX YCJIyr B pOJIJ1 CJIymaTeJIH OKa3bIBaeTCH rroTpe6J1- TeJIb. ,LI:eHTeJIbHOCTb 06CJIymJi1BaIOIII;ero rrepCOHaJIa CepBJ1CHOrO rrpe,n;npJ1HTJ1H perJIaMeHTJ1pyeTcH HOpMaTJ1BHbIMJ1 J1 TeXHJ1qeCKJ1- MJ1 ,n;OKYMeHTaMJ1, rrpaBJ1JIaMJi1 OKa3aHJi1H YCJIyr J1 ,n;OJImHOCTHOM Ji1HCTpYKJ1et1:. B rrpoecce 06CJIymJ1BaHJ1H rroTpe6J1TeJIJ1 MorYT rrorra,n;a Tb B CTpeCCOBble CJi1TyaJ1J1, CBH3aHHble C HeCTa6J1JIbHOCTbIO Ka- QeCTBa YCJIyr. TaKOM pJ1CK B03HJ1KaeT rrpJ1 OKa3aHJi1J1 Me,n;J1- J1HCKJ1X J1 IOpJi1,n;J1QeCKJ1X YCJIyr, YCJIyr XJi1MQJ1CTKJi1, oxpaH- HbIX YCJIyr. CrreJi1aJIJ1CT no CepBJ1CY ,n;OJImeH 06JIa,n;aTb orrbI- TOM IICJ1XOJIOrJ1QeCKOrO 06m;eHJ1H J1 BHyma Tb rroTpe6J1TeJIIO ,n;OBepJ1e. BOCrrpJi1HTJ1e Ka QeCTBa 06CJIymJi1BaHJi1H 3aBJi1CJ1T OT rrCJ1XOJIO- rJ1QeCKJi1X oco6eHHOCTeM rroTpe6J1TeJIH. CYIII;eCTBYIOT rpynnbI rro- Tpe6J1TeJIeM, Hecrroco6Hble BOCrrpJ1HHTb Heo6xo,n;J1MYIO Ji1H<popMa- J1IO, CJIe,n;OBaTb J1HCTPYKJi1HM 06CJIymJ1BaIOIII;ero rrepCOHaJIa, a TaKme J1MeIOIII;Ji1e arpeCCJi1BHOe rrOBe,n;eHJi1e. IIepcoHaJIY CepBJ1C- Horo rrpe,n;rrpJ1RTJi1H rrpJ1Xo,n;J1TCH aHaJIJ13J1pOBaTb rrCJ1XOJIorJ1Qec- KJ1e CBOMCTBa rroTpe6MTeJIeM J1 KOppeKTJ1pOBaTb o6CJIymJ1BaHJi1e C YQeTOM oco6eHHocTeM Kam,n;oro rroTpe6J1TeJIH. CJIOBa Ji1 ,n;eMCTBJ1H o6CJIymJ1BaIOm;ero rrepCOHaJIa HBJIHIOTCH 3JIeMeHTaMJi1 KaQeCTBa o6CJIymJi1BaHJ1H. 40 
Peqb 06CJIymJ1BaIOm;erO nepCOHaJIa ,n;OJImHa 6bITb co,n;epma- TeJIbHOM, HCHOM, ,n;OXO,n;qJ1BOM, nOHHTHOM, rpaMOTHOM. Pa3rOBOp crreJ1aJIJ1CTa no CepBJ1CY C nOTpe6J1TeJIeM ,n;OJImeH 6bITb HeTO- pOnJIJ1BbIM. 06CJIymJ1BaHJ1e nOTpe6J1TeJIet1 ,n;OJImHO BblnOJIHHTb- CH C C06JIIO,n;eHVIeM rrpaBJ1JI eJIOBOrO 3TJ1KeTa. CTJ1JIb 06III;eHJ1H 06CJIymJ1BaIOm;ero rrepCOHaJIa ,n;OJImeH CO- OTBeTCTBOBaTb CeHapJ1IO 06CJIYjKJ1BaHJ1H cepBVICHOM OpraHJ13a- J1VI J1 TJ1rry OKa3bIBaeMbIX YCJIyr. CrreJ1aJIJ1CT no CepBJ1CY ,n;OJI- meH 06JIa,n;aTb xopomeM naMHTbIO J1 6bITb cnoc06HbIM CBoeBpe- MeHHO J1 npaBJ1JIbHO rrepea Tb J1H<popMaJ1IO, He06xo,n;MMYIO ,n;JIH 06CJIymJ1BaHJ1H KOHKpeTHoro rroTpe6VITeJIH. OH ,n;OJImeH 06JIa,n;a Tb caMOKOHTpOJIeM, YMeTb BeCTJ1 OrrepaTJ1BHblt1 aHaJIVI3 cnoc060B VI pe3YJIbTaTOB ,n;eHTeJIbHOCTJ1, He,n;OCTaTKOB B pa60Te J1 rrpVIqJ1H CHJ1meHJ1H Ka qeCTBa. CrreJ1aJIVICT no CepBJ1CY B rrpoecce 06III;eHVIH C rroTpe6VITe- JIeM ,n;OJImeH BHJ1MaTeJIbHO BbICJIymaTb ero J1 rrpe,n;OCTaBJ1Tb J1H- <popMaJ1IO 06 accopTVIMeHTe Ji1 CBOMCTBax YCJIyr. J1H<popMaJ1H ,n;OJImHa 6bITb ,n;ocTynHa, TeXHJ1QeCKJ1e TepMJ1HbI nOHHTHbI ,n;JIH JII060ro rroTpe6J1TeJIH. ,n:JIH y,n;OBJIeTBOpeHJ1H nOTpe6HOCTJ1 crreVI- aJIJ1CT rro cepBVICY ,n;OJImeH npe,n;JIOmJ1Tb YCJIyrJ1, KOTopble MorYT nOHpaBJ1TbCJI nOTpe6J1TeJIIO J1 npe,n;OCTaBJ1Tb eMY J1H<popMaJ1IO (KaQeCTBO, CBoMcTBa, eHa, YCJIOBJ1H OnJIaTbI YCJIyrJ1), n03BOJIJI- IOIII;YIO c,n;eJIaTb caMOCTOHTeJIbHbIM npaBJ1JIbHbIM BbI60p. CrreJ1aJIJ1CT rro CepBJ1CY He ,n;OJImeH HaBH3bIBaTb YCJIyry, ee rrpe,n;JIOmeHVIe ,n;OJIjKHO 6bITb TaKT11QHbIM, YQJ1TbIBaTb BKYCbI J1 npe,n;nOQTeHJ1H IIOTpe6V1TeJIH. IIpJ1 rrpJ1eMe TOBapOB B peMOHT J1 Ha TeXH11QeCKOe 06CJIym11BaHJ1e, B X11MQVICTKY 11 npaqeQHYIO, 06CJIymJ1BaIOIII;J1M rrepCOHaJI He ,n;OJImeH HeraTVIBHO BbICKa3bIBaTbCH o TOBa pax. J1Hor,n;a nOBeeHVIe rroTpe6VITeJIeM MomeT 6bITb arpeCCVIBHbIM J1 C03,n;aBa Tb CJIOmHOCTJ1 rrpJ1 06CJIymJ1BaHJ1J1. ECJIVI OQeBJ1,n;HO, QTO rroTpe6J1TeJIb XOQeT c,n;eJIaTb 3aKa3, HO He MomeT rrpJ1HHTb pemeHJ1e, cneJ1aJIJ1CTY rro cepBVICY CJIe,n;yeT 3a,n;aTb BonpOCbI, nOMoraIOIII;VIe rrpJ1HHTb rrpaBVIJIbHOe perneHJ1e. ECJIJ1 nOTpe6J1TeJIb COMHeBaeTCH B eJIeC006pa3HOCTJ1 3aKa3a, 41 
crrer.r£1aJIJ1CTY rro CepBJ1CY CJIe,lJ;yeT TaKTJ1qHO BbI.HCHJ1Tb rrpJ1qJ1HbI COMHeHJ1M J1 ,lJ;aTb eMY pa3D.HCHeHJ1.H. CrreU;J1aJIJ1CT rro CepBJ1CY ,lJ;OJImeH CBoeBpeMeHHO J1 6e3 3a- ,lJ;epmKJ1 06eCrreQJ1Tb ocpopMJIeHJ1e ,lJ;OKYMeHTOB J1 paCQeT C rro- Tpe6J1TeJIeM, O,lJ;06pJ1Tb BbI60p rroTpe6J1TeJI.H, rro6JIaro,lJ;a pJ1Tb ero 3a rrOCeIII;eHJ1e J1 Bblpa3J1Tb Ha,lJ;em,lJ;Y, QTO OH rrpJ1,lJ;eT eIII;e pa3. II pe,lJ;JIOmeHJ1e OCHOBHOM YCJIyrJ1 MomeT ,lJ;orrOJIH.HTbC.H corrYT- CTBYIOI.IJ;J1MJ1 YCJIyraMJ1 J1 TOBapaMJ1. Y CepBJ1CHOM OpraHJ13aU;J1J1 ,lJ;OJImeH 6bITb CBOM CTJ1JIb o6cJIY- mJ1BaHJ1.H, COOTBeTCTBYIOIII;J1M ee J1 MJ1,lJ; my. CTJ1JIb 06CJIymJ1BaHJ1.H rrpO.HBJI.HeTC.H B KOHTaKTHOM 30He J1 COqeTaeT B ce6e rrpaKTJ1QeC- KJ1e npJ1eMbI 06CJIymJ1BaHJ1.H, CBOMCTBeHHble pa60THJ1KaM cep- BJ1CHOM OpraHJ13aU;J1J1. .n:eTaJIJ13aJ1.H CTJ1JI.H 06CJIymJ1BaHJ1.H OTpa- maeTC.H B Cu;eHapJ1J1 06CJIymJ1BaHJ1.H. Cu;eHapJ1M 06CJIymJ1BaHJ1.H - 3TO CIOmeTHa.H cxeMa, rro KOTOpOM rrpOJ1Cxo,n;J1T 06CJIymJ1BaHJ1e rroTpe6J1TeJIeM B rrpou;ecce rrpe,lJ;OCTaBJIeHJ1.H J1M Tex J1JIJ1 J1HbIX YCJIyr. B CIJ;eHapJ1J1 KpaTKO J13JIaraeTC.H rrpou;ecc 06CJIymJ1BaHJ1.H C pa36J1BKOM Ha 3TarrbI J1 YKa3aHJ1eM pa3JIJ1QHbIX BJ1,lJ;OB corrpOBom,n;e- HJ1.H: MY3bIKaJIbHOrO, 3BYKOBoro, CBeTOBoro, aHJ1MaIJ;J10HHOrO J1 T. ,lJ;. CepBVICHa.H OpraHJ13aIJ;J1.H BrrpaBe caMOCTO.HTeJIbHO YCTaHaB- JIJ1Ba Tb It MeCTax OKa3aHVI.H YCJIyr rrpaBJ1JIa rrOBe,lJ;eHJ1.H ,lJ;JI.H rro- Tpe6J1TeJIeM, KOTopble He rrpOTJ1BOpeQaT 3aKOHO,lJ;aTeJIbCTBY POC- CJ1MCKOM ct>e,lJ;epaIJ;VIJ1 (orpaHVIQeHJ1e KypeHJ1.H, 3anpeIII;eHJ1e Ha- XOm,lJ;eHJ1.H B BepXHeM O,lJ;em,lJ;e J1 ,lJ;p.). ATMocepa rrpOCTpaHCTBeHHOM cpe,n;w KOHTaKTHOM 30HW opMVIpyeTC.H 3a CQeT J1HTepbepa rrOMeIII;eHVI.H, B KOTOpOM rrpo- XO,lJ;J1T 06CJIymJ1BaHVIe (OT,lJ;eJIKa rroMeIII;eHVI.H, JIOpVICTJ1qeCKOe ocpopMJIeHVIe, Me6JIJ1pOBKa, TeXHOJIOrJ1QeCKOe o6opy,n;OBaHJ1e, YKa3aTeJIVI), MJ1KpOKJIVIMaTJ1QeCKVIX YCJIOBVIM (OCBeIII;eHJ1e, IJ;Be- TOBble xapaKTepVICTVIKJ1, TeMrrepaTypa J1 BJIamHOCTb B03,lJ;yxa, ypOBeHb mYMa, rJ1rVIeHVIQHOCTb VI QVICTOTa) VI 3BYKOBoro corrpo- BOmeHJ1.H. ROMOpT J1 6e30rraCHOCTb Cpe,lJ;bI KOHTaKTHOM 30HbI .HBJI.HIOT- C.H CBOMCTBaMJ1 YCJIyrJ1 J1 COCTaBJI.HIOIII;J1MJ1 Ka QeCTBa 06CJIymJ1Ba- HJ1.H. Cpea KOHTaKTHOM 30HbI BJIJ1.HeT Ha rrOBe,lJ;eHJ1e rroTpe6J1Te- JIeM J1 rrpJ1H.HTVIe pemeHJ1M 0 rroKyrrKe. 42 
IIoTpe6J1TeJIJ1 OTJIJ1qaIOTC.H 06pa30M mJ13HJ1, BKycaMJ1, Tpe- 60BaHJ1.HMJ1 K TOBapaM J1 YCJIyraM. IIpJ1 BbI60pe YCJIyr, J1CrrOJIHJ1- TeJI.H J1 COBepmeHJ1J1 rroKyrrKJ1 MOmHO BbI,n:eJIJ1Tb HeCKOJIbKJ1X <pa3. nepBaH cPa3a. B03HJ1KHOBeHJ1e B OpraHJ13Me rroTpe6J1TeJI.H cy6'beKTJ1BHOrO orn;yrn;eHJ1.H Hey,n;06cTBa J1 OC03HaHJ1e rroTpe6HOC- TJ1. 1..JeJIOBeK rrOHJ1MaeT, qTO rroTpe6HOCTb cyrn;ecTByeT, y,n:OBJIeT- BOpeHJ1e rroTpe6HOCTJ1 CTaHOBJ1TC.H ero eJIbIO. BTopaH cPa3a. M36J1paTeJIbHOe BOCrrpJ1.HTJ1e oKpymaIOrn;et1 cpe,n;bI, co,n;epmarn;eM cpe,n;CTBa ,n;JI.H y,n;OBJIeTBOpeHJ1.H rroTpe6HOC- TJ1. IIpoJ1cxo,n;J1T OC03HaHJ1e crroc06a y,n;OBJIeTBOpeHJ1.H rroTpe6HO- CTJ1. Orrpe,n;eJI.HeTC.H BJ1,n; Heo6xo,n;J1MbIX YCJIyr, Ha QJ1HaeTC.H rrpo- ecc rrpJ1H.HTV1.H perneHJ1.>l. TpeTbH cPa3a. ,ZJ:e:ticTBJ1.H rro y,n;OBJIeTBOpeHJ1IO rroTpe6HOCTJ1. 1..JeJIOBeK C06J1paeT CBe,n;eHJ1.H 06 YCJIyre J13 ITHTJ1 OCHOBHbIX J1CTOQHJ1KOB J1H<popMaJ1J1: . rraM.HTb (JIJ1QHblt1 orrbIT); . rrepCOHaJIbHble J1CTOQHJ1KJ1 (,n;PY3b.H J1 CeMb.H); . He3aBVICJ1Mble J1CTOQHJ1KVI (rpyrrITbI rroTpe6VITeJIet1); . MapKeTJ1HrOBble J1CTOQHJ1KVI (KoMMepQecKVIM rrepCOHaJI J1 peKJIaMa); . 3KCrrepJ1MeHTaJIbHble J1CTOQHJ1KJ1. IIocJIe c60pa cBe,n;eHVIt1 rroTpe6VITeJIb aHaJIVI3VIpyeT VIH<POP- MaVIIO, rro,n;6J1paeT HeCKOJIbKO rrpe,n;rrpVI.HTVIM CepBJ1CHOrO 06cJIY- mVIBaHVI.H (VIcrrOJIHVITeJI.H YCJIyrJ1) J1 YCJIyrVI, VI3 KOTOpbIX 6y,n;eT c,n;eJIaH BbI60p. B npoecce BbI60pa rroTpe6J1TeJIb aHaJIVI3VIpyeT coepma- HVIe 06CJIymVIBaHVI.H VI BbI6VIpaeT KpVITepVIVI oeHKVI eJIeC006pa3- HOCTVI YCJIyr. BpeM.H, rrOTpaQeHHOe rroTpe6VITeJIeM Ha 3TOM CTa- AI1J1, Bapbl1pyeTC.H VI 3aBVICVIT OT rrpJ1po,n;bI rroTpe6HocTVI. HarrpVI- Mep, rroKyrraTeJIJ1 He,n;BJ1mVIMOCTJ1 TpaT.HT MHoro BpeMeHJ1 Ha BbI60p KOTTe,n;ma VIJIJ1 KBapTVIpbI, areHTCTBa, 3aHVIMaIOerOC.H rrpo,n;ameM He,n;BVImJ1MOCTVI. Ho nOTpe6VITeJIb, KOTOPOMY HymHo nOQVICTJ1Tb rraJIbTO J1JIJ1 rrOQVIHJ1Tb 60TJ1HKJ1, He ,n;YMaeT TaK ,n;OJI- ro 0 BbI60pe XJ1MQVICTKVI J1JIJ1 MaCTepCKOM ITO peMOHTY. IIoTpe6VITeJIJ1 onpe,n;eJI.HIOT KpJ1TepJ111 BbI60pa YCJIyrJ1, no- 3BOJI.HIOrn;VIe C<POpMJ1pOBaTb OrrTJ1MaJIbHbIM Ha60p YCJIyr VI J1crrOJI- 43 
HJ1TeJIeM YCJIyr, OrpaHJ1'tJJ1Tb BpeMH J1 Tpy,n;03aTpaTbI Ha o6pa6oT- KY J1H<pOpMaJ1J1. OrrTJ1MJi13Ji1pOBaHHbIM Ha60p YCJIyr Ha3bIBaIOT rrOJIHbIM QJI:bmep1iamUB1ioLM 1ia60pOM. KpJi1TepJi1M BbI60pa YCJIyrJi1 Ha3bIBaIOT 0'4-e1iO'tt'H:bLM 'KpUmepUeM. IIpJi1MepbI OeHOqHbIX KpJi1- TepMeB, Ji1CrrOJIb3yeMblx rrpJ1 BbI60pe YCJIyr, - eHa, KaqeCTBO, y,n;06CTBO, ,n;OCTYIIHOCTb, ,n;pymeJII06J1e 06CJIymJi1BaIOIII;erO rrep- COHaJIa J1 J1MJ1,lJ;m J1CIIOJIHJi1TeJIH YCJIyrJ1. IIOJIHbIM aJIbTepHaTJ1BHbIM Ha60p rrpJ1 BbI60pe YCJIyr, KaK rrpaBJ1JIO, MeHbllle, qeM IIpJ1 BbI60pe TOBapOB, IIOCKOJIbKY KOJIJ1- qeCTBO rrp0Ji13BOCTBeHHbIX rrpe,n;rrpJi1HTJ1M J1 J1X TOprOBbIX MapOK rrpeBOCXO,n;J1T KOJIJ1QeCTBO J1CrrOJIHJ1TeJIeM YCJIyrJi1. KpoMe TOrO, aCCOpTJi1MeHT YCJIyr OrpaHJi1QeH CrreJ1aJIJ13aJ1eM J1CIIOJIHJ1TeJIH. ReKOTOpble CepBJ1CHble <PJ1pMbI J1MeIOT <pJ1JIJ1aJIbI B pa3HbIX Mec- TaX. B TaKOM CJIyqae, eCJIJ1 <pJ1pMa BbI6paHa, rrp06JIeMa 3aKJIIO- qaeTCH B BbI60pe <pJ1JIJ1aJIa, KOTOpblt1 J1MeeT HaJ160JIee rro,n;xo,n;H- III;ee MeCTO pacrrOJIOmeHJ1H. ,ZJ:pyroM rrpJi1QJ1HOt1 OrpaHJ1qeHHJ1H rrOJI- Horo Ha60pa HBJIHeTCH TO, qTO crrpoc B ,n;aHHoi1 reorpacpJ1qeCKoi1 TOqKe MomeT rro,n;,n;epmJ1Ba Tb TOJIbKO He6oJIblllOe KOJIJ1QeCTBO Ji1CrrOJIHJ1TeJIei1 YCJIyr, J1 nOTOMY MaJIOBepOHTHO, qTO rroTpe6Ji1- TeJIb HaM,n;eT 06111Ji1pHbIM Ha50p aJIbTepHa TJ1BHbIX J1CrrOJIHJi1TeJIei1, rrpe,n;JIaraIOIII;J1X meJIaeMYIO YCJIyry. lIoTpe6J1TeJIb J13y'tJaeT J1CnOJIHJ1TeJIet1 YCJIyr, paHmJ1pyeT YCJIyrJ1, OeHJ1BaeT ypOBeHb KaqeCTBa, BbI6Ji1paeT YCJIyry J1 Ji1C- rrOJIHJ1TeJIH, OT KOTOpbIX OmJ1,n;aeMbIM rrOJIe3HbIM 3<P<PeKT MaKCJ1- MaJIbHbli1, J1 ,n:eJIaeT 3aKa3. MHOrJ1e YCJIyrJ1 HeOCH3aeMbI, Ji1H<popMaJ1IO 06 YCJIyre ,n;aeT TOJIbKO orrbIT ee rroTpe6JIeHJi1H. ROBaH YCJIyra MomeT BbI3bIBaTb y rroTpe6J1TeJIeM qYBCTBO pJ1CKa, KOTopoe CHJi1maeT J1HTepeC K YC- JIyre. 1..JYBCTBO pJi1CKa MomeT OCHOBbIBaTbCH Ha OTCYTCTBJi1J1 ra- paHTJi1M KaqeCTBa YCJIyrJ1 J1 HeB03MOmHOCTJ1 J1CrrpaBJIeHJi1H Hera- TJi1BHOrO pe3YJIbTaTa YCJIyrJ1. lIo 3TJ1M rrpJ1QJ1HaM rroTpe6J1TeJIJ1 cTapaIOTcH rrOJIb30BaTbCH YCJIyraMJi1 O,lJ;HOM <PJ1pMbI, o,n;Horo crre- J1aJIJ1CTa no CepBJ1cy, KaqeCTBO pa60TbI KOTOpbIX J13BeCTHbI. qCTBcpTaH cPa3a - 3aBepllleHJi1e y,n;OBJIeTBOpeHJ1H rroTpe6- HOCTJ1 B rrpoecce 06CJIymJ1BaHJ1R J1JIJ1 rroTpe6JIeHJ1J1 pe3YJIbTaTa YCJIyrJ1. 44 
OT qeTKOCTM npeACTaBeHMH 06 ycyre 3aBMCMT BpeMH 06CJIymJi1BaHMH. CneIJ;MaJi1CT no CepBJi1CY AomeH 06DHCHJi1Tb nOTpe6MTeIO cOAepmaHMe ycyrM, oxapaKTepM30BaTb ee M nOKa3aTb pe3YJIbTaT. ECJIM ycyra COOTBeTcTByeT npeACTaBe- HMHM nOTpe6MTeH, TO OH AeJIaeT 3aKa3. IIpJi1 3TOM nOTpe6M- TeJIb cpopMMpyeT B C03HaHMJi1 0,n;H03HaqHOe npe,n;CTaBJIeHMe 06 06aAaHJi1M pe3YbTaTOM ycyrJi1, MOAeMpyeT pe3YbTaT C yqeTOM cBoet1 CJi1TyaIJ;MM, HarrpMMep, rrpeCTaB.fIeT 3aKa3aH- HYIO Me6eb B 06cTaHoBKe cBoet1 KBapTMpbI, cooTBeTcTBYIO- m;et1 rrJIaHMpOBKe, C yqeTOM IJ;BeTa M pMCYHKa 060eB, KOBpO- BbIX nOKpbITJi1M. B npoecce 06cYjKJi1BaHMH nOTpe6MTeb ou;eHMBaeT ero KaqeCTBO. Ho OKOHqaTebHoe 3aKIOqeHMe 0 KaqeCTBe 06cJIY- mMBaHJi1.f1 M ycyrM B u;eJIOM CPopMJ1pyeTcH y nOTpe6Ji1TeH rrOCJIe rroyqeHJi1H pe3YbTaTa YCJIyrM M corrOCTaBJIeHJi1H rrepBOHaqab- HbIX rrpe,lJ;CTaBeHMti 0 KaqeCTBe YCJIyrJi1 C cpaKTJi1qeCKMM pe3Yb- Ta TOM. ECJIM ycyra YAOBJIeTBOpHeT rroTpe6Ji1TeJIH, Y Hero B03HMKa- eT rroomMTebHoe OTHOllleHMe K MCrrOHJi1TeJIIO YCJIyrM M meJIa- HMe rrOb30BaTbCH ero ycyraMM ,n;aJIbIII e. Ycyra, He y,lJ;OBJIeT- BopMBlllaH 3arrpOCbI rroTpe6MTeJIJI, BbI3bIBaeT pa3,lJ;pameHMe, He- raTMBHoe OTHOllleHJi1e K MCIIOJIHMTeIO M rrpMBO,lJ;MT K OTKa3Y OT ero ycyr. BonpOCbl4flH C8MOKOHTpOllH 1. I.Jmo ma'Koe 06cAYJICu8a1iUe? 2. aume onpeaeJl,e1-£ue n01i.fl,mu.fl, "'Ko1ima'Km1-£a.fl, 301ia". IIpu- 8eaume npUMep'bL 'K01-£mam1-£'bLX 301i pa3AU1.l1i'bI,X Cep8UC1i'b/'X npea- npu.fl,muu. 3. Ka'Kue oco6e1i1iocmu UMeem oC1iae1iue 'Ko1ima'Km1iou 301i'bL? 4. Ka'Kue oco6e1-£1-£ocmu UMeem pa60ma cne1fuaJLucma no cep- 8UCY B 'K01imaKm1iOU 301ie? 5. Ka'Kue mpe60Ba1iU.fl, npeao.fl,8A.fl,1OmC.fl, 'K C./L08a.M, U aeucm8u- Jl,.M, 06cAYJICu8a1Oe2o nepC01iMa 8 'K01-£ma'Km1iOu 301ie? 45 
6. OnuUtume MCOe.ll,'b 8'bt6opa u npuo6peme1iuJL YC./LYZ no- mpe6UmeJl,eM. Ha 'Ka'Kue ifJa3'bL aeJl,umc.R, amo aeucm8ue? ;Qaume ux xapa'Kmepucmu'KY. 7. JIepe1.£uc./Lume 'Kpumepuu, ./l,eJICa14Ue 8 OC1i08e nompe6u- meJL'bC'KOZO 8'bL6opa UCnO./L1-£UmeJL.fl, YC./LYZU u CaMOU YC./l,YZU. 2.3. OCHoBHbIe npaBHlIa o6caBauHB nOTpe6HTeaeH CepBJ1CHble OpraHJ13aJ1J1 (J1CrrOJIHJ1TeJIb) OKa3bIBaIOT YCJIyry rroTpe6J1TeJIIO (3aKa3QJ1KY) Ha OCHOBaHJ1J1 ,n;orOBopa 06 OKa3aHJ1J1 YCJIyrJ1 (BblnOJIHeHJ1J1 pa60TbI), KOTOpblt1 O<popMJI.HeTC.H B nJ1Cb- MeHHOM <popMe (KBJ1TaHJ1.H, J1HOM ,n;oKYMeHT). B ,n;orOBope (KBJ1TaHJ1J1) YKa3bIBaIOTC.H CJIe,n;YIOIII;J1e CBe,n;e- HJ1.H : . <pJ1pMeHHOe HaJ1MeHOBaHJ1e (HaJ1MeHOBaHJ1e) J1 MeCTOHaxom- ,n;eHJ1e (ropJ1,n;J1QeCKJ1M a,n;pec) OpraHJ13aJ1J1-J1CnOJIHJ1TeJI.H (,n;JI.H J1H,n;J1BJ1,n;yaJIbHOrO rrpe,n;npJ1HJ1Ma TeJI.H - <paMJ1JIJ1.H, J1M.H, OTQe- CTBO, CBe,n;eHJ1.H 0 rocy,n;apcTBeHHOt1 perJ1CTpaIJ;J1J1); · BJ1,n; YCJIyrJ1; . eHa YCJIyrJ1; . TOQHOe HaJ1MeHOBaHJ1e, OrrJ1CaHJ1e J1 eHa MaTepJ1aJIOB (BeIII;J1), eCJIJ1 YCJIyra BblrrOJIH.HeTC.H J13 MaTepJ1aJIOB J1CnOJIHJ1TeJI.H J1JIJ1 J13 Ma TepJ1aJIOB (c BeIII;bIO) nOTpe6J1TeJI.H; . OTMeTKa 06 OrrJIaTe nOTpe6J1TeJIeM rrOJIHOM eHbI YCJIyrJ1 JIJ160 0 BHeceHHOM aBaHce rrpJ1 o<popMJIeHJ1J1 ,n;orOBopa, eCJIJ1 Ta- Ka.H OIIJIaTa 6bIJIa np0J13Be,n;eHa; . ,n;a TbI rrpJ1eMa J1 J1CnOJIHeHJ1.H 3aKa3a; . rapaHTJ1MHble CpOKJ1 Ha pe3YJIbTaTbI pa60TbI, eCJIJ1 OHJ1 YC- TaHOBJIeHbI <pe,n;epaJIbHbIMJ1 3aKOHaMJ1, J1HbIMJ1 npaBOBbIMJ1 aKTa- MJ1 Pet> J1JIJ1 ,n;oroBopoM, JIJ160 rrpe,n;YCMOTpeHbI 06bp.laeM ,n;eJIOBO- ro 060poTa; . ,n;pyrJ1e He06xo,lJ;J1Mble ,n;aHHble, CB.H3aHHble co cneJ1<pJ1- KOM OKa3bIBaeMblX YCJIyr; . ,n;OJImHOCTb JIJ1IJ;a, rrpJ1H.HBlllerO 3aKa3, J1 ero no,n;rrJ1Cb, a TaKme rro,n;nJ1Cb nOTpe6J1TeJI.H, c,n;aBlllero 3aKa3. 46 
O,n;J1H 3K3eMnJIHp ,n;OrOBOpa BbI,n;aeTCH J1CnOJIHJ1TeJIeM YCJIyrJ1 rroTpe6J1TeJIIO. ,n:oroBop 06 OKa3aHJ1J1 YCJIyrJ1, J1CrrOJIHHeMoti B rrpJ1cYTcTBJ1J1 nOTpe6J1TeJIH, MomeT O<POpMJIHTbCH TaKme nYTeM BbI,n;aqJ1 Kac- COBoro qeKa, 6J1JIeTa J1 T. rr. , ECJIJ1 ,n;OKYMeHT, rro,n;TBepm,n;aIOIII;J1M 3aKJIIOqeHJ1e ,n;orOBopa 06 OKa3aHJ1J1 YCJIyrJ1, YTpaqeH, YCJIyra OKa3bIBaeTCH Ha OCHOBa- HJ1J1 nJ1CbMeHHoro 3aHBJIeHJ1H nOTpe6J1TeJIH no rrpe,n;'bHBJIeHJ1J1 J1M rracrropTa J1JIJ1 J1HOrO ,n;OKYMeHTa, y,n;ocToBepHIOm;ero JIJ1QHOCTb rroTpe6J1TeJIH. IIpe,n;BapJ1TeJIbHbIM 3aKa3 Ha OKa3aHJ1e YCJIyrJ1 O<popMJIHeT- CH C COCTaBJIeHJ1eM ,n;OKYMeHTa (3aKa3a J1JIJ1 KBJ1TaHJ1J1). I1pe,n;Ba- pJ1TeJIbHbIe 3aKa3bI npJ1HJ1MaIOTCH pa60THJ1KOM CepBJ1CHoti opra- HJ13aU:J1J1 JIJ1QHO y nOTpe6J1TeJIH, rro TeJIe<poHY, nOQTe, 3JIeKT- pOHHOM IIOQTe. CepBJ1CHaH OpraHJ13an:J1H (J1CrrOJIHJ1TeJIb) BbIrrOJIHHeT YCJIyry B COOTBeTCTBJ1J1 C YCJIOBJ1HMJ1 ,n;orOBopa. KaqeCTBO YCJIyrJ1 ,n;OJI- mHO COOTBeTCTBOBaTb KaQeCTBY, YKa3aHHOMY B ,n;orOBope. ECJIJ1 B ,n;orOBope He paCCMaTpJ1BaeTCH KaQeCTBO YCJIyrJ1, CepBJ1CHaH <pJ1pMa 06H3aHa OKa3aTb YCJIyry, npJ1ro,n;HYIO ,n;JIH n:eJIeti, ,n;JIJI KOTOpbIX YCJIyra TaKoro po,n;a 06bIQHO J1CrrOJIb3yeTCH. ECJIJ1 no- Tpe6J1TeJIb rrpJ1 3aKJIIOQeHJ1J1 ,n;orOBopa rrOCTaBJ1JI B J13BeCTHOCTb J1CrrOJIHJ1TeJIH 0 KOHKpeTHbIX n:eJIHX OKa3aHJ1H YCJIyrJ1, J1crrOJI- HJ1TeJIb 06H3aH OKa3aTb YCJIyry, rrpJ1ro,n;HYIO ,n;JIH J1CnOJIb30Ba- HJ1H B COOTBeTCTBJ1J1 C 3TJ1MJ1 u;eJIJIMJ1. ECJIJ1 3aKOHOM J1JIJ1 J1HbIM HopMa TJ1BHbIM rrpaBOBbIM aKTOM POCCJ1tiCKOt1 ct>e,n;epaU;J1J1 rrpe- ,n;YCMOTpeHbI 06H3aTeJIbHble Tpe60BaHJ1H K KaQeCTBY YCJIyrJ1, TO rrpe,n;OCTaBJIHeMaH YCJIyra ,n;OJImHa COOTBeTCTBOBa Tb 3TJ1M Tpe- 60BaHJ1HM. CepBJ1CHaH OpraHJ13an:J1H (J1CnOJIHJ1TeJIb) 06H3aHa OKa3aTb nOTpe6J1TeJIIO YCJIyrJ1 B CpOKJ1, COrJIaCOBaHHble C rroTpe6J1TeJIeM. CpOKJ1 J1CrrOJIHeHJ1H YCJIyrJ1 ,n;OJImHbI COOTBeTCTBOBaTb CpO- RaM, YKa3aHHbIM B ,n;orOBope. B ,n;orOBope ,n;eJIaeTCH OTMeTKa 0 cpaKTJ1QeCKoti ,n;aTe OKa3aHJ1H YCJIyrJ1. I1pJ1 OKa3aHJ1J1 YCJIyr Ha OMY y rroTpe6J1TeJIH CepBJ1CHaH OpraHJ13aU;J1H 06eCneQJ1BaeT HBKY CBoero cneU;J1aJIJ1CTa rro CepBJ1CY B COrJIaCOBaHHoe C nOTpe6J1Te- 47 
JIeM BpeMH. MaTepJi1aJIbI ,n;JIH BbInOJIHeHJi1H 3aKa3a ,n;OJImHbI COOT- BeTCTBOBaTb YCTaHOBJIeHHbIM Tpe6oBaHJi1HM, QTO OJIjRHO no,n;- TBepjR,n;a TbCH ,n;OKYMeHTOM (CepTJi1<pJi1Ka TOM, ,n;eKJIa paJi1eM COOT- BeTCTBJi1H), eCJIJi1 3TO ero COOTBeTCTBJi1e no,n;JIemJi1T, cor JIa CHO 3aKOHo,n;a TeJIbCTBY POCCJi1t1CKOM ct>e,n;epaJi1Ji1, 06H3a TeJIbHOMY rro,n;- TBepjR,n;eHJi1IO. CepBJi1CHaH OpraHJi13aJi1H (Ji1CnOJIHJi1TeJIb YCJIyrJi1) 06H3aHa IIpe- ,n;yrrpe,n;Ji1Tb rroTpe6Ji1TeJIH Ji1 OCTaHOBJi1Tb OKa3aHJi1e YCJIyrJi1 ,n;o ero YKa3aHJi1ti npJi1 o6HapymeHJi1Ji1: - HenpJi1ro,n;HOCTJi1 Ji1JIJi1 He,n;o6pOKa qeCTBeHHOCTJi1 nepe,n;aHHbIX rroTpe6Ji1TeJIeM Ji1CnOJIHJi1TeJIID MaTepJi1aJIa, 060PYOBaHJi1H, TeXHJi1- qeCKoti ,n:OKYMeHTaJi1Ji1 Ji1JIJi1 BeJi1 ,n;JIH nepepa60TKJi1 (o6pa6oTKJi1); - B03MOjRHbIX He6JIaronpJi1HTHbIX ,n;JIH nOTpe6Ji1TeJIH nOCJIe,n;- CTBJi1JIX BbInOJIHeHJi1JI ero YKa3aHJi1ti 0 cnoco6e BbInOJIHeHJi1H pa- 60TbI (OKa3aHJi1H YCJIyrJi1); - Ji1HbIX, He 3aBJi1CHJi1X OT Ji1CnOJIHJi1TeJIH 06CTOHTeJIbCTBaX, KOTopbIe MorYT OTpJi1aTeJIbHO nOBJIJi1HTb Ha pe3YJIbTaTbI BbIrrOJI- HHeMoti pa60TbI JIJi160 B03MOjRHOCTb ee 3aBepllleHJi1JI B CpOK. ECJIJi1 nOTpe6Ji1TeJIb, HeCMOTpH Ha CBoeBpeMeHHoe Ji1 060CHO- BaHHoe npe,n;ynpejR,n;eHJi1e, B pa3YMHbIt1 CpOK He 3aMeHHeT He- npJi1ro,n;Hblti Ji1JIJi1 He,n;o6pOKa QeCTBeHHbIt1 Ma TepJi1aJI, o6opy,n;OBa- HJi1e, TeXHJi1QeCKYID ,n;OKYMeHTaJi1ID Ji1JIJi1 nepe,n;aHHYID Ji1CnOJIHJi1Te- JIIO Beb, He Ji13MeHHeT YKa3aHJi1ti 0 cnoco6e BbInOJIHeHJi1JI pa6o- TW (oKa3aHJi1JI YCJIyrJi1) JIu60 He npJi1HJi1MaeT ,n;pyrJi1X Heo6xo,n;Ji1- MbIX Mep ,n;JIH YCTpaHeHJi1JI 06CTOHTeJIbCTB, KOTopbIe MorYT Ji1C- nOpTJi1Tb Beb, ee ro,n;HocTb, CepBJi1CHaH OpraHJi13aJi1JI (Ji1CnOJIHJi1- TeJIb) BnpaBe pacToprHYTb ,n;oroBop 0 BblnOJIHeHJi1Ji1 pa60TbI (OKa- 3aHJi1Ji1 YCJIyrJi1) Ji1 IIOTpe6oBa Tb B03MeeHJi1H npJi1QJi1HeHHblx ero rrpeKpaeHJi1eM y6bITKOB. ECJIJi1 pa60Ta BblnOJIHHeTCH nOJIHOCTbID Ji1JIJi1 QaCTJi1QHO Ji13 MaTepJi1aJIa nOTpe6Ji1TeJIH, Ji1CIIOJIHJi1TeJIb OTBeQaeT 3a coxpaHHocTb 3Toro MaTepJi1aJIa (BeJi1) Ji1 npaBJi1JIbHOe ero MCnOJIb30BaHJi1e. IIocJIe OKOHQaHJi1H pa60Tw Ji1CnOJIHJi1TeJIb o6H3aH IIpeCTaBJi1Tb IIOTpe6Ji1- TeJIIO OTQeT 0 pacxo,n;oBaHJi1Ji1 MaTepJi1aJIa Ji1 B03BpaTJi1Tb ero OCTa- TOK, JIJi160 C COrJIaCJi1H nOTpe6Ji1TeJIH YMeHblllJi1Tb u;eHY pa60TbI C 48 
Y"LJeTOM CTOJ1MOCTJ1 OCTaIOIII;erOCJI Y J1CrrOJIHJ1TeJIH HeJ1CrrOJIb30BaH- HOrO MaTepJ1aJIa. ECJIJ1 Ma TepJ1aJI (BeIII;b), rrpJ1HHTblti OT rroTpe6J1TeJIH, rrOJIHO- CTbIO J1JIJ1 "LJaCTJ1"LJHO YTpa"LJeH J1JIJ1 rrOBpem)];eH, CepBJ1CHaH opra- HJ13aU;J1H (J1CrrOJIHJ1TeJIb) 06H3aHa B TpeX)];HeBHblt1 CpOK 3aMeHJ1Tb ero O,n;HOpO,n:HbIM MaTepJ1aJIOM (BebIO) aHaJIOrJ1"LJHOrO Ka"LJeCTBa J1 rro meJIaHJ1IO IIOTpe6J1TeJIH J13rOTOBJ1Tb J13,n;eJIJ1e J13 O)];HOpO,n;- Horo MaTepJ1aJIa (BeJ1) B pa3YMHblti CpOK, a rrpJ1 OTCYTCTBJ1J1 O,n;Hopo,n;Horo MaTepJ1aJIa (BeIII;J1) aHaJIOrJ1"LJHOrO Ka"LJeCTBa B03Me- CTJ1Tb rroTpe6J1TeJIIO ,n;BYKpaTHYIO u;eHY YTpa"LJeHHOrO (rrOBpem- ,n;eHHoro) Ma TepJ1aJIa (BeIII;J1), a TaKme pacxo,n;bI, rrOHeceHHble rroTpe6J1TeJIeM. MCrrO,!IHJ1TeJIb oCB060m,n;aeTCH OT OTBeTCTBeHHOC- TJ1 3a IIOJIHYIO J1JIJ1 "LJaCTJ1QHYIO YTpaTY (rrOBpem,n;eHJ1e) MaTepJ1a- JIa (BeIII;J1), rrpJ1HHTOrO J1M OT IIOTpe6J1TeJIH, eCJIVI nOTpe6VITeJIb npe,n;yrrpem,n;eH J1CnOJIHJ1TeJIeM 06 OC06bIX CBoticTBax MaTepJ1aJIa (BeIII;VI), KOTopble MorYT nOBJIe"LJb 3a co60i1 ero rrOJIHYIO J1JIVI qac- TJ1qHYIO YTpaTY (rroBpem,n;eHJ1e). He3HaHJ1e J1CrrOJIHVITeJIeM oco- 6bIX CBOtiCTB MaTepJ1aJIa (BeIII;J1) He oCB060m,n;aeT ero OT OTBeT- CTBeHHOCTJ1. IIoTpe6J1TeJIb BrrpaBe B JII060e BpeMH ,n;o c,n:a QVI eMY pa60TbI OTKa3aTbCH OT J1CrrOJIHeHJ1H ,n;orOBopa 0 BWrrOJIHeHVIVI pa60TW, yrrJIaTJ1B CepBJ1CHOM OpraHJ13aU;J1J1 QaCTb YCTaHOBJIeHHOt1 eHbI rrporrOpIJ;J10HaJIbHO QaCTJ1 BblrrOJIHeHHOM pa60TbI ,n:o YBe,n:OMJIeHJ1H 06 OTKa3e OT J1CrrOJIHeHVIH ,n;orOBopa. I1oTpe6VITeJIb 06H3aH TaKme B03MeCTJ1Tb J1CrrOJIHVITeJIlO pac- XO,n;bI, rrp0J13Be,n;eHHble ,n;o 3Toro MOMeHTa C eJIbIO J1CrrOJIHeHVIJI ,n;orOBopa, eCJIVI OHJ1 He BXO,n;HT B YKa3aHHYIO QaCTb u;eHbI BblrrOJI- HeHHoti pa60TbI. IIoTpe6J1TeJIb BrrpaBe OTKa3aTbCH OT J1CrrOJIHeHVIH ,n;orOBopa 06 OKa3aHVIVI YCJIyrJ1 rrpJ1 YCJIOBJ1J1 OIIJIaTbI J1CrrOJIHVITeJIIO cpaKTJ1- QeCKJ1 rrOHeceHHblX pacxo,n;OB. IIoTpe6J1TeJIb 06JI3aH B CpOKJ1, rrpe,n;ycMoTpeHHwe ,n;orOBO- pOM, C YQaCTJ1eM VICrrOJIHJ1TeJIH OCMOTpeTb J1 IIpJ1H.RTb BblrrOJIHeH- Hyro pa60TY (ee pe3YJIbTaT). IIpJ1 06HapymeHVIVI OTCTYIIJIeHJ1M OT orOBopa, yxy,n;lllaIOVIx pe3YJIbTaT pa60TbI, VIJIVI VIHbIX He,n;o- CTaTKOB B pa60Te, rroTpe6J1TeJIb ,n;OJImeH HeMe,n;JIeHHO 3aHBVITb 49 
06 aTOM J1CIIOJIHJ1TeJIIO. YKa3aHHble HeOCTaTKVI ,n;OJImHbI 6bITb OnJ1CaHbI B aKTe JIJ160 B J1HOM OKYMeHTe, y,n;OCTOBepHIOIII;eM npJ1eMKY. B CJIyqae HeHBKJ1 nOTpe6J1TeJIH 3a nOJIyqeHJ1eM pe3YJIbTaTa BblnOJIHeHHOM pa60TbI (yc.rryrJ1) J1JIJ1 YKJIOHeHJ1H OT npJ1eMKJ1 cep- BJ1CHaH OpraHJ13aJ1H BnpaBe nJ1CbMeHHO npe,n;ynpe,n;J1Tb nOTpe- 6J1TeJIH J1 no J1CTeqeHJ1J1 ,n;BYX MeCHeB CO ,n;HH npe,n;ynpem,n;eHJ1H npo,n;aTb pe3YJIbTaT pa60TbI 3a pa3YMHYIO eHY. Cpe,n;CTBa, BbI- pyqeHHble OT rrpo,n;amJ1, 3a BblqeTOM Bcex npJ1QJ1TaIOIII;J1XCH J1C- nOJIHJ1TeJIIO nJIaTemeJ1, BHOCHTCH B ,n;en03J1T B nopH,n;Ke, npe,n;yc- MOTpeHHOM rpam,n;aHCKJ1M Ko,n;eKCOM PCP. 3a HeJ1CnOJIHeHJ1e J1JIJ1 HeHa,n;JIemaee J1CnOJIHeHJ1e 06H3a- TeJIbCTB no ,n;orOBOpy 06 OKa3aHJ1J1 YCJIyr (BblnOJIHeHJ1J1 pa60T) CepBJ1CHaH OpraHJ13aJ1H HeceT OTBeTCTBeHHOCTb, rrpe,n;ycMoTpeH- HYIO 3aKOHo,n;aTeJIbCTBOM Pcp J1 ,n;orOBopOM. B CJIyqae 06HapymeHJ1H He,lJ;OCTaTKOB OKa3aHH0t1 YCJIyrJ1 no- Tpe6J1TeJIb BnpaBe no CBoeMY BbI60py rroTpe60BaTb OT OpraHJ13a- J1J1 CepBJ1CHOrO 06CJIymJ1BaHJ1H: . 6e3B03Me3,lJ;HOrO YCTpaHeHJ1H He,n;OCTaTKOB OKa3aHHOM YC- JIyrJ1 ; . COOTBeTCTBYIOIII;ero YMeHbllleHJ1H eHbI OKa3aHHOM YCJIyrJ1; . 6e3B03Me3,n;Horo J13rOTOBJIeHJ1H ,n;pyroM BeVI VI3 O,n;HOpO,n;- Horo MaTepJ1aJIa aHaJIOrJ1QHOrO KaQeCTBa J1JIJ1 nOBTopHoro BW- nOJIHeHJ1H pa60Tw. ITpJ1 aTOM rroTpe6VITeJIb 06H3aH B03BpaTJ1Tb paHee nepe,n;aHHYIO eMY J1CnOJIHVITeJIeM Bem;b; . B03MeIII;eHJ1H nOHeceHHbIX VIM pacxo,n;OB no YCTpaHeHVIIO He,n;OCTaTKOB OKa3aHHOM YCJIyrVI CBOVIMVI CJ1JIaMJ1 J1JIJ1 TpeTbJ1M JIJ1OM. IToTpe6VITeJIb BnpaBe paCToprHYTb ,n;orOBOp 06 OKa3aHVIJ1 YCJIyrVI VI nOTpe60Ba Tb nOJIHOrO B03MeeHVIH y6bITKOB, eCJIVI He- ,n;OCTaTKJ1 OKa3aHH0J1 YCJIyrJ1 B YCTaHOBJIeHHbIM YKa3aHHbIM ,n;oro- BOpOM CpOK pa60THJ1KaMJ1 OpraHJ13aVIJ1 He YCTpaHeHbI. IToTpe6J1- TeJIb MomeT pacToprHYTb ,n;orOBOp 06 OKa3aHJ1J1 YCJIyrJ1, eCJIJ1 J1M 06HapymeHbI cym;ecTBeHHble HeOCTaTKJ1 OKa3aHH0t1 YCJIyrVI J1JIJ1 ,n;pyrJ1e cyrn;ecTBeHHble oTcTynJIeHVIH OT YCJIOBJ1J1 ,n;orOBopa J1 50 
rroTpe60BaTb rrOJIHOrO B03MeIII;eHJ1H y6bITKOB, rrpJi1qJi1HeHHbIX eMY B CBH3Ji1 C He)J;OCTa TKaMJi1 OKa3aHH0J1 YCJIyrJi1. Y6bITKJi1 B03MeIII;aIOTCH B CpOKJi1, YCTaHOBJIeHHble ,n;JI.H y,n;OB- JIeTBOpeHJi1H COOTBeTCTBYIOIII;Ji1X Tpe60BaHJi1t1 rroTpe6Ji1TeJI.H. I1oTpe6Ji1TeJIb, 06Ha PymJi1BlllJi1J1 nOCJIe rrpJi1eMKJi1 pa60TbI OT- cTyrrJIeHJi1H OT ,n;OrOBOpa Ji1JIJi1 Ji1Hble He,n;OCTa TKJi1, KOTopble He Mor- JIJi1 6bITb YCTaHOBJIeHbI rrpJ1 06blqHOM crroc06e rrpJi1eMKJi1 (CKpbITble He,n;OCTaTKJi1), B TOM QJi1CJIe TaKJi1e, KOTopble 6bIJIJi1 YMbIlIlJIeHHO CKpbITbI Ji1CrrOJIHJi1TeJIeM, 06JI3aH Ji13BeCTJi1Tb 06 3TOM Ji1CrrOJIHJi1TeJIH. IIoTpe6Ji1TeJIb MomeT rrpe,n;'bHBJi1Tb Tpe60BaHJi1H, CB.H3aHHble C He,n;OCTaTKaMJi1 OKa3aHHOM YCJIyrJi1, B TeqeHJi1e rapaHTJi1MHOrO cpOKa, a npJi1 ero OTCYTCTBJi1Ji1 - B pa3YMHbIJ1 CpOK, B rrpe,n;eJIax )J;BYX JIeT co ,n;HH rrpJi1HHTJi1H oKa3aHHoM YCJIyrJi1 Ji1JIJi1 rrHTJi1 JIeT, eCJIJi1 He,n;OCTaTKJi1 06Ha pymeHbI B CTpOeHJi1Ji1 Ji1 Ji1HOM He,n;BJi1mJi1MOM Ji1MYIII;eCTBe. CepBJi1CHa.H OpraHJi13aJi1H OTBeQaeT 3a He,n;OCTaTKJi1 YCJIyrJi1, Ha KOTOPYIO He YCTaHOBJIeH rapaHTVlJ1HbIJ1 CpOK, eCJIJi1 rroTpe6Ji1- TeJIb ,n;OKameT, qTO OHJi1 B03HJi1KJIJi1 ,n;o ee rrpJi1H.HTJi1H Ji1M Ji1JIJ1 rro rrpJi1QJi1HaM, B03HJi1KIllJi1M ,n;o 3Toro MOMeHTa. B OTHOIlleHJi1Ji1 YCJIY- rJi1, Ha KOTOpyIO YCTaHOBJIeH rapaHTJ1MHbIM CpOK, CepBJi1CHa.H opra- HJ13aJi1H (Ji1CrrOJIHJi1TeJIb) OTBeqaeT 3a ee He)J;OCTa TKJi1, eCJIJi1 He )J;OKameT, qTO OHJi1 B03HJi1KJIJi1 rrOCJIe rrpJi1HHTJi1H YCJIyrJi1 rroTpe6Ji1- TeJIeM BCJIe,n;cTBJi1e HapYllleHJi1H Ji1M rrpaBJi1JI Ji1CrrOJIb30BaHJi1.H pe- 3YJIbTaTa YCJIyrJi1, ,n;eMCTBJi1M TpeTbJi1X JIJi1 Ji1JIJi1 Herrpeo,n;OJIJi1MOM CJi1JIbI. ECJIJ1 rapaHTJi1MHbIM CpOK COCTaBJIHeT MeHee ,n;BYX JIeT (rrHTJi1 JIeT Ha He,n;BJi1mJi1MOe Ji1MYIII;eCTBO) Ji1 He)J;ocTaTKJi1 YCJIyrJi1 06Hapy- meHbI nOTpe6Ji1TeJIeM rro Ji1CTeqeHJi1Ji1 rapaHTJi1MHOrO cpoKa, HO B rrpe,n;eJIax ,n;BYX JIeT (rrHTJi1 JIeT Ha He,n;BJ1mJi1MOe Ji1MYIII;ecTBo), rro- Tpe6Ji1TeJIb BrrpaBe npe,n;HBJi1Tb rrpeTeH3J10HHble Tpe60BaHJi1JI K CepBJi1CHOM OpraHJi13aJi1Ji1, eCJIJi1 )J;oKameT, QTO He,n;ocTa TKJi1 B03- HJi1KJIJi1 ,n;o rrpJi1HHTJi1H J1M pe3YJIbTa Ta YCJIyrJi1 J1JIJi1 rro rrpMQJi1HaM, B03HJi1KIllJi1M )J;o 3Toro MOMeHTa. ECJIJi1 CepBJi1CHaH OpraHJi13aJi1H (Ji1CrrOJIHJi1TeJIb) Ha pYlIlJ1JIa cpo- KJi1 OKa3aHJi1H YCJIyrJi1 Ji1JIJi1 CTaJIO OQeBJi1,n;HbIM, qTO YCJIyra He 6y- eT OKa3aHa B CpOK, rroTpe6Ji1TeJIb no CBoeMY Bw60PY BrrpaBe 51 
Ha3HaqJ1Tb VICrrOJIHJ1TeJIIO HOBbIM CpOK, rropyqVITb OKa3aHJ1e YC- JIyrJ1 TpeTbVIM JIJ1aM 3a pa3YMHYIO eHY, BblrrOJIHJ1Tb ee CBOJ1MJ1 CJ1JIaMJ1 J1 rroTpe60BaTb OT J1CrrOJIHJ1TeJIH B03MeeHJ1H rrOHeCeH- HbIX paCXO,lJ;OB, rroTpe60BaTb YMeHbllleHVIH eHbI sa OKa3aHVIe YCJIyrVI J1JIJ1 paCToprHYTb ,lJ;OrOBOp 06 OKa3aHJ1J1 YCJIyrVI. IToTpe6J1TeJIb BrrpaBe rroTpe60BaTb TaKjRe rrOJIHOrO B03Me- rn;eHVIH y6bITKOB, rrpJ1qJ1HeHHbIX eMY B CBH3J1 C HapYIlleHVIeM cpo- KOB OKa3aHJ1H YCJIyrJ1. B CJIyqae HapYllleHVIH YCTaHOBJIeHHbIX cpo- KOB OKa3aHVIH YCJIyrVI J1JIVI Ha3HaqeHHWX rroTpe6J1TeJIeM HOBWX CpOKOB, CepBJ1CHaH OpraHJ13aJ1H (VIcrrOJIHVITeJIb) yrrJIaqVIBaeT rro- Tpe6VITeJIIO 3a KajR,lJ;blti ,lJ;eHb (qac, eCJIJ1 CpOK orrpe,lJ;eJIeH B qacax) rrpOCpOqKVI HeycTotiKY B pa3Mepe Tpex rrpoeHTOB eHbI OKa3a- HVIH YCJIyrJ1, a eCJIJ1 eHa OKa3aHJ1H YCJIyrJ1 ,lJ;OrOBOpOM He orrpe- ,lJ;eJIeHa - 06eti eHbI 3aKa3a. ,n:oroBopoM 06 OKa3aHJ1J1 YCJIyr Mem,lJ;y rroTpe6VITeJIeM J1 VIC- rrOJIHJ1TeJIeM MOjReT 6bITb YCTaHOBJIeH 60JIee BbICOKVIti pa3Mep HeycTOMKJ1. IIpJ1 paCTOpjReHJ1J1 ,lJ;OrOBOpa 06 OKa3aHJ1VI YCJIyrJ1 VICrrOJIHJ1- TeJIb He BrrpaBe Tpe60BaTb B03Mern;eHJ1H CBOVIX 3aTpaT, rrpOVI3- Be,lJ;eHHbIX B rrpoecce OKa3aHVIH YCJIyrJ1, a TaKme rrJIaTbI 3a OKa- 3aHHYIO YCJIyry, 3a J1CKJIIOqeHJ1eM CJIyqaH, eCJIVI rroTpe6VITeJIb rrpJ1HHJI OKa3aHHYIO YCJIyry. Tpe60BaHJ1JI rroTpe6J1TeJIH He rro,n;JIe- jRaT y,lJ;OBJIeTBOpeHJ1IO, eCJIVI J1CrrOJIHJ1TeJIb ,lJ;OKajReT, qTO Hapy- llleHJ1e CpOKOB OKa3aHJ1H YCJIyrJ1 rrp0J130111JIO BCJIe,lJ;CTBJ1e 06CTO- JITeJIbCTB HerrpeO,lJ;OJIJ1Moti CVIJIbI JiiJIJii rro BMHe rroTpe6J1TeJIJI. CepBVICHaH OpraHJ13aJ1H (J1CrrOJIHJ1TeJIb), BblrrOJIHHIOaH YC- JIyry C J1CrrOJIb30BaHJ1eM c06CTBeHHoro MaTepJ1aJIa, OTBeqaeT 3a ero KaqeCTBO ITO npaBJ1JIaM 06 OTBeTCTBeHHOCTVI rrpo,n;aBa 3a TOBapbI HeHa,n;JIejRaero KaqeCTBa B COOTBeTCTBJ1VI C rpajR,lJ;aHC- KJ1M 3aKOHO,lJ;aTeJIbCTBOM. IIopH,lJ;oK VI CpOKVI y,n;OBJIeTBOpeHJ1H J1C- rrOJIHVITeJIeM Tpe60BaHJ1ti rroTpe6J1TeJIH, a TaKme OTBeTCTBeHHOCTb 3a HapYllleHJ1e 3TJiiX CpOKOB perYJIVIpYIOTCH 3aKoHoM Pet> "0 3a- J1Te rrpaB rroTpe6VITeJIeti". IIoTpe6VITeJIb 06H3aH OrrJIaTJ1Tb OKa3bIBaeMble YCJIyrJ1 B cpo- KJ1 VI B nOpH,l];Ke, KOTopble COrJIaCOBaHbI C CepBJ1CHOJ1 OpraHJ13a- J1eJ1 (J1CnOJIHVITeJIeM). 52 
IIpJ1 paCqeTaX C rroTpe6J1TeJIeM 3a OKa3bIBaeMble YCJIyrJ1 J1CrrOJIHJ1TeJIb BbI,lJ;aeT rroTpe6J1TeJIIO ,lJ;OKYMeHT, rrO,lJ;TBepm,lJ;aIOIII;J1M J1X OIIJIa TY (KaCCOBbIM qeK, CqeT J1 ,lJ;p.). ITpaBJ1JIa rrpe,lJ;OCTaBJIeHJ1H J1 Tpe6oBaHJ1H K YCJIyraM B P<P OTpamaIOTCH B 3aKOHe P<P "0 3aIII;J1Te rrpaB rroTpe6J1TeJIeM", rrpaBJ1JIaX OKa3aHJ1H OT ,n;eJIbHbIX BJ1,lJ;OB YCJIyr, CTaH,n;a pTaX Ha BJ1,n;bI YCJIyr J1 ,lJ;p. BonpOCbl4l1H CilMOKOHTpOllH 1. Ka'Kou aO'KYMe1im JL8AJLemCJL OC1i08a1iUeM aAJL OKa3a1iUR YCAYZ nompe6UmeJL1O? Ka'KaJL U'HlpOpMa1tUJL aO./l,JlC1iQ COaepJICam'bCJL 8 amOM aO'KYMe1ime? 2. Onumume C./l,Y1.£au pacmOpJICe1iUR aOZ08opa 1ia UcnO./l,1ie- Hue YC.lLYZ (pa6om). 3. Ka'KY1O om8emCm8e1i1iOCm'b 1iecem ucnO./l,1iumeJL'b YCAYZU 3a C06./l,1Oae1iUe YCA08UU aOZ08opa? 4. Ka'K U B 'Ka'KOM nopJLa'Ke 803Me14a1OmCJL y6'bLm'KU nompe- 6UmeJL1O 8 C./l,Y1.£ae 1iapyme1iUJL aOZ080pa no 8U1ie UcnO./l,1iumeJLJL, o61iapYJlCe1iUJL 1ieaOCmam'K08 YCAYZU? B 'Ka'Kue CpO'KU nompe6u- meJL'b UMeem npa80 npeaoJLBUm'b mpe608a1iUJL, C8JL3a1i1i'bte C 1ie- aOCmam'KaMU O'Ka3aH1iOU YC./l,Yzu? 5. Ka'K U 8 'Ka'KOM nopJLa'Ke 803Me14a1OmCJL y6'btm'Ku ucnOA- 1iUmM1O B C./l,Y1.£ae paCmOpJICeHUJL aOZOBopa no UHuuamUBe no- mpe6umeJLJL U./LU 1ieJL8'KU nompe6umeJLJL 3a pe3Y./l,'bmamOM 8'bt- nOAHe1i1iOU pa6om'bt? 6. Ka'K U 8 'Ka'KOM nOpRa'Ke UcnO.IL1iumeJL'b 803Me14aem ympa- my U./LU n08peJICae1iue MamepUCl./l,a (8e14U), UCnO./l,'b308a1i1iOZO aAR UcnO./l,1ie1iUJL 3a'Ka3a? B 'Ka'KUX CAY1.£aJLX UcnO.IL1iumeJL'b OC8060JIC- aaemCJL om om8emCm8e1i1iOCmu? 7. Ka'K oifJopJ11.ltJLemcJL OnJLama nompe6UmeJLeM YC.lLyzu? 
rllaBa 3. Ka'leCTBO cepBHcHbIX ycayr H 3eKTHBHoCTb cepBHcHoH AeBTellbHOCTH npeAnplUlTHB 3.1. Ka'leCTBO cepBHcHbIX YCllyr CTerreHb y,lJ;OBJIeTBOpeHJi1H rroTpe611TeJIH yc.rryroi1 3aBJi1CI1T OT KaqeCTBa o6CJIymJi1BaHI1H, J1CrrOJIHeHJi1H Ji1 pe3YJIbTaTa YCJIyrl1. Ka1.£eCm80 YC./Lyzu - 3TO cOBoKyrrHocTb xapaKTepJi1CTI1K yc- JIyrl1, orrpe,n;eJIHIOIII;I1X ee crroco6HOCTb y,n;OBJIeTBOpHTb YCTaHOB- JIeHHble I1JII1 rrpe,n;rrOJIaraeMble rroTpe6HOCTJi1 rroTpe611TeJIH. KaqeCTBO YCJIyrJi1 BO MHorOM 3aBJi1CJi1T OT KaqeCTBa o6cJIY- jKI1BaHJi1H IIOTpe6Ji1TeJIei1. Ka1.£eCm80 06C./LYJlCU8a1-£UJL - 3TO cOBoKynHocTb xapaKTepl1- CTI1K npoecca Ji1 YCJIOBJi1ti 06CJIymI1BaHJi1H, 06eCIIeqI1BaIOIII;Ji1X y,n;OB- JIeTBOpeHJi1e YCTaHOBJIeHHbIX Ji1JIJi1 npe,n;nOJIaraeMblX rroTpe6Hoc- Tet1 IIoTpe6MTeJIH. Y CJIyrJii rrpe,n;OCTaBJIHIOTCH rroTpe6Ji1TeJIIO Ha OCHOBaHJi1Ji1 ,lJ;oro- Bopa rro,n;pH,lJ;a (,n;JIH Ma TepJi1aJIbHbIX YCJIyr) 11 AorOBopa OKa3aHJi1H YCJIyr (,n;JIH COJi1aJIbHO-KYJIbTypHbIX YCJIyr) Mem,n;y rroTpe6Ji1Te- JIeM 11 I1CrrOJIHHTeJIeM yc.rryrM. Ka -qeCTBO YCJIyr MomHO OeHJi1Tb rro C06JIIO,n;eHI1IO YCJIOBl1ti ,lJ;OrOBOpa (HOMeHKJIaTypa BbIIIOJIHHe- MbIX pa6oT, CpOKI1, Tpe6oBaH11H K KaqeCTBY pa6oT). Bce rrpe,lJ;JIaraeMble YCJIyrJi1 ,n;OJImHbI COOTBeTCTBOBa Tb 1iOp- MamUB1-£'bLM mpe60Ba1iUJLM. MCIIOJIHJi1TeJIb YCJIyr 06H3aH C06JIIO- ,n;aTb YCTaHOBJIeHHble B rocy,n;apCTBeHHbIX CTaH,n;apTax, TeXHOJIO- rt1qeCKI1X perJIaMeHTax, CaHJi1TapHblX, rrpOTI1BorromapHbIX rrpa- BI1JIaX 11 APyrJi1X HopMa TJi1BHbIX AOKYMeHTax 06H3a TeJIbHble Tpe- 60BaHJi1H K Ka qeCTBY YCJIyr, I1X 6e30rraCHOCT11 ,lJ;JIH mJ13HJi1, 3,n;O- pOBbH JIIO,n;et1, oKPymaIOet1 cpe,n;bI 11 I1MYIII;eCTBa. 54 
Ka1.£eCm80 YC./l,Yz onpe,n;eJIHeTCH MX rroTpe6Ji1TeJIbCKJi1MJi1 CBOM- CTBaMJi1 Ji1 HBJIHeTCH 60JIee CJIOmHOM KaTerOpJi1eW, qeM KaqeCTBO TOBapOB, nOCKOJIbKY nOTpe6Ji1TeJIb BOCnpJi1HJi1MaeT He TOJIbKO pe- 3YJIbTaT YCJIyrJi1, HO Ji1 B pH)J;e CJIyqaeB HBJIHeTCH yqaCTHJi1KOM ee OKa3aHJi1H. KpOMe Toro, 60JIblllJi1HCTBO TOBapOB HBJIHIOTC.fI TJi1nO- BbIMJi1 Ji1 paCCQJi1TaHbI Ha CTaH)J;a pTHble YCJIOBJi1H nOTpe6JIeHJi1H, yCJIyrJi1 me OKa3bIBaIOTCH Ji1H)J;I1BI1,n;yaJIbHO C yqeTOM rrepCOHaJIb- HOti CJi1TyaJi1Ji1 nOTpe6Ji1TeJIH. C80ucmeo YCJtyzu (o6C.lLYJlCU8a1iu.H.,) - 3TO 06'beKTJi1BHaH OCO- 6eHHOCTb YCJIyrJi1 (o6CJIymJi1BaHJi1H), KOTopaH npOHBJIHeTCH npJi1 ee OKa3aHJi1Ji1 Ji1 nOTpe6JIeHJi1Ji1 (Ocyrn;eCTBJIeHJi1Ji1 06CJIymJi1BaHJi1H). KaqeCTBO YCJIyr Ji1 06CJIymJi1BaHJi1H xapaKTepJi13yeTcH nOKa- 3aTeJIHMJi1 KaqeCTBa. JI01\,a3ameJlo 1\,a1.£eCm8a YC.lLYZU (o6C.lLYJlCU8a1iu.H.,) - 3TO KO- JIJi1qeCTBeHHaH xa paKTepJi1CTJi1Ka O)J;Horo MJIJi1 HeCKOJIbKJi1X CBOMCTB YCJIyrJi1 (o6CJIymJi1BaHJi1JI), COCTaBJIHIOJi1X ee (ero) Ka qeCTBO. IIoKa3aTeJIJi1 KaqeCTBa YCJIyr Ji1CnOJIb3YIOTCH: . rrpJi1 cpOpMJi1pOBaHJi1Ji1 HOMeHKJIa TYP nOKa3a TeJIeM Ka qeCTBa B CTaH,n;apTax Ji1 TeXHJi1qeCKJi1X perJIaMeHTax ,n;JIJI KOHKpeTHbIX rpynn (BJi1,n;OB) O)J;HOpO,n;HbIX YCJIyr, npoeCCOB OKa3aHJi1H YCJIyr, cepBI1C- HbIX npe,n;npI1HTJi1M, rrepCOHaJIa Ji1 CJi1CTeMbI ynpaBJIeHJi1JI KaqeCTBOM; . rrpJi1 pa3pa6oTKe npaBJi1JI 11 peKOMeH,n;aQJi1M no oeHKe CO- OTBeTCTBJi1H YCJIyr (npoecca OKa3aHJi1H YCJIyrJi1, CepBJi1CHOrO npe,n;- npJi1HTJi1H Ji1 nepCOHaJIa), CTaH,n;a pTOB, Ji1HCTPYKQJi1W (MeTo,n;Ji1KJi1) no Ji13MepeHJi1IO (KOHTPOJIIO, OQeIIKe) napaMeTpOB Ji1 Ji1X MeTpOJIOrJi1- qeCKOMY 06eCneqeHJi1IO; . rrpJi1 pa3pa6oTKe rrpaBJi1JI MapKJi1pOBKJi1, ynaKOBKJi1, TpaHC- nOpTJi1pOBaHJi1H Ji1 XpaHeHJi1H pe3YJIbTa TOB YCJIyrJi1; . npJi1 pa3pa6oTKe npaBJi1JI 3KCnJIyaTaQJi111, peMOHTa, npe,n;'"bHB- JIeHJi1H peKJIaMaQJi1ti Ha pe3YJIbTaTbI YCJIyrJi1 Ji1 (B QaCTJi1 peKJIaMa- Ji1M) Ha npoQecc OKa3aHJi1JI YCJIyrJi1. RpOMe Toro, nOKa3aTeJIJi1 KaqeCTBa Ji1CrrOJIb3YIOTCJI npJi1 co- CTaBJIeHJi1Ji1 HOMeHKJIaTypbI rrOKa3aTeJIeM KaqeCTBa B KOHTpaKTax ()J;orOBopax ). OCHOBHOti <pYHKJi1eti nOKa3aTeJIeM KaqeCTBa HBJIJIeTCJI o6ec- neqeHJi1e KOHTpOJIJI KaqeCTBa YCJIyr, 06CJIymJi1BaHI1H, pa60TbI 55 
rrepCOHaJIa rrpe,n;npJ1HTJ1H J1 T. . Ha OCHOBe IIOKa3aTeJIeti Kaqe- CTBa np0J13BO,n:J1TCH KOHTpOJIb J1 OeHKa Ka qeCTBa. Ka1.£eCm80 ucnoJl/Jie1-£UJL YC.lLY2U 3aBJ1CJ1T OT IIpO<peCCJ10HaJIb- HOrO MaCTepCTBa J1CIIOJIHJ1TeJIH YCJIyrJ1. Ka1.£eCm80 pe3Y./Lornarna YCAY2U 3aBJ1CJ1T OT MaTepJ1aJIOB J1 CblpbH, J1CnOJIb3yeMblx B np0J13Bo,n;CTBeHHOM npoecce, COBep- meHCTBa TeXHOJIOrJ1J1 OKa3aHJ1H YCJIyrJ1, MaCTepCTBa cneJ1aJIJ1C- TOB, 06CJIymJ1BaIOI.IJ;J1X nOTpe6J1TeJIeti, J1 npo<peCCJ10HaJIJ13Ma Ma- CTepOB-TeXHOJIOrOB. KaqeCTBO pe3YJIbTaTa MaTepJ1aJIbHbIX YCJIyr rro peMOHTY J1 J13rOTOBJIeHJ1IO J13,n;eJIJ1M, YCJIyr XJ1MqJ1CTKJ1 J1 Kpa- meHJ1H J13)J;eJIJ1M MomHO OeHJ1Tb paCqeTHbIMJ1 MeTO)J;aMJ1 Ha OC- HOBe nOKa3aTeJIeM KaqeCTBa OTpeMOHTJ1pOBaHHbIX, OKpameHHbIX J1JIJ1 J13rOTOBJIeHHbIX J13eJIJ1ti. KaqeCTBO pe3YJIbTaTa J1CnOJIHe- HJ1H ,n;pyrJ1X BJ1,n:OB YCJIyr KOJIJ1qeCTBeHHO OeHJ1Tb 3aTpY)J;HJ1TeJIbHO. OeHKa MomeT HOCJ1Tb cy6'"beKTJ1BHblt1 J1 He,n;OCTOBepHblt1 xa paK- Tep. B03MomHO npOBe,n:eHJ1e OeHKJ1 3KOHOMJ1QeCKoti 3cp<peKTJ1B- HOCTJ1 pe3YJIbTaTa YCJIyr. HOMeHKJIaTypa IIOKa3aTeJIeM KaQeCTBa YCJIyr COCTOJ1T J13 He- CKOJIbKJ1X rpynn rrOKa3aTeJIeti: n01\,a3arneJl,eU 1ia31ia1.£e1iUJL, 6e30- naC1iOcrn u, 1iaa eJIC1iOcrn u, n poifJecCU01-£CLIt 01-£020 Y p081iJL nepC01ia- ./La, C01tUCLlto1-£020 1ia31ia1.£e1-£UJL, acmemU1.£eC1\,ue n01\,a3arneJl,U U no- Ka3arneJl,U uHifJopMarnU81-£OCmu. ITpJ1 OQeHKe ypOBHH KaqeCTBa YCJIyr Heo6xo,n;J1MO YQJ1TW- BaTb TaKme 3KOHOMJ1QeCKJ1e IlOKa3aTeJIJ1, xapaKTepJ13YIOI.IJ;J1e CTOJ1MOCTb YCJIyrJ1, 3aTpaTW Ha ee pa3pa6oTKY J1 npe,n;OCTaBJIe- HJ1e. lIo1Ca3ame.n,u Ua3UalleUUSl, YCJIyrJ1 xapaKTepJ13YIOT Ha60p CBOMCTB YCJIyrJ1, onpe,n;eJIHIOIII;wti KaQeCTBO BblnOJIHeHJ1H <PYHK- J1M, ,n;JIH KOTOpbIX OHa npe)J;Ha3Ha QeHa. IToKa3aTeJIJ1 Ha3HaQeHJ1H no,n;pa3)J;eJIHIOTCH Ha QeTblpe IIO,n;- rpynrrbI: 1) IIOKa3aTeJIJ1 rrpJ1MeHeHJ1H; 2) IIOKa3aTeJIJ1 COBMeCTJ1MOCTJ1; 3) rrOKa3aTeJIJ1 rrpe,n;npJ1HTWH; 4) cneU;J1<pJ1QeCKJ1e nOKa3aTeJIJ1, xapaKTepHble JIH OTeJIb- HbIX BJ1,n;OB YCJIyr. 56 
nOKa3ameJlU npwne1ie1iU.fl, XapaKTepJ13YIOT CBOMCTBa YCJIY- rJ1, orrpe,n;eJIHIOI..IJ;J1e OCHOBHble <PYHKJ1J1, ,n;JIH BblrrOJIHeHJ1H KO- TOpbIX OHa rrpe,n;Ha3HaqeHa, J1 06YCJIOBJIJ1BaIOT 06JIaCTb ee pac- rrpOCTpaHeHJ1H. IIoKa3aTeJIHMJ1, 06YCJIOBJIJ1BaIOIII;J1MJ1 06JIaCTb rrpJ1MeHeHJ1H, MorYT TaKme CJIymJ1Tb nO'Ka3ame.n,u C08MecmUMocmu U3aeJlU.fl" KaK pe3YJIbTaTa MaTepJ1aJIbHOM YCJIyrJ1, C ,n;pyrJ1MJ1 J13,n;eJIJ1JIMJ1 Ji1JIJ1 rrOKa3aTeJIJ1 COBMeCTJ1MOCTJ1 rrpoecca rrpeOCTaBJIeHJ1H ,n;aH- HOM YCJIyrJ1 C ,n;pyroM YCJIyroi1. B OCHOBHOM paCCMaTpJ1BaIOT CJIe,n:YIOIII;J1e 8Ua'bt C08Mecmu- Mocmu: - <PYHKJ10HaJIbHaH (OTCYTCTBJ1e rrperrHTCTBJ1i1 K BblrrOJIHe- HJ1IO ,n;pyroM YCJIyrJ1); - reOMeTpJ1QeCKaH (COBMeCTJ1MOCTb pe3YJIbTaTa ,n;aHHOM YC- JIyrJ1 C ,n;pyrJ1MJ1 COBMeCTHO J1CrrOJIb3yeMbIMJ1 M3,n;eJIJ1HMJ1 rro rrpJ1- coe,n;J1HJ1TeJIbHbIM J1/J1JIJ1 ra6apJ1THbIM pa3MepaM, <popMe); - 6J10JIOrJ1QeCKaH (COBMeCTJ1MOCTb, HarrpJ1Mep, rro B03Mom- HOCTJ1 COBMeCTHoro rrpJ1MeHeHJ1H pa3JIJ1QHWX JIeKapCTB J1/J1JIJ1 rrpoe,n;yp, rrpo,n;YKTOB rrJ1TaHJ1JI, cpe,n;CTB KOCMeTMKJ1 rro OTCYT- CTBJ1IO aJIJIeprJ1QeCKJ1X peaKJ1M rrpJ1 Me,n;MJ1HCKOM 06CJIymJ1Ba- HJ1J1 J1/J1JIJ1 rrJ1TaHJ1J1); - 3JIeKTpOMarHJ1THaH (B03MomHOCTb COBMeCTHOM pa60TbI pe3YJIbTaTa YCJIyrJ1 J1 pyrJ1X J13,n;eJIJ1M rro OTCYTCTBJ1IO B3aJ1M- HbIX 3JIeKTpOMarHJ1THbIX rrOMex); - 3JIeKTpJ1QeCKaH (HanpJ1Mep, B03MomHOCTb no,n;KJIIOQeHJ1JI pe3Y JIbTa Ta YCJIyrJ1 K J1CTOQHJ1KY rrJ1TaIOIII;J1X HarrpHmeHJ1M J1JIJ1 CJ1rHaJIOB C ,n;aHHbIMJ1 3HaQeHJ1HMJ1 HarrpHmeHJ1H, TOKa, MOIII;HO- CTJ1); - rrporpaMMHaH (orrpe,n;eJIHeTCH B03MomHOCTbIO J1CrrOJIb30- BaHJ1H e,n;J1HbIX nporpaMM J1/J1JIJ1 H3bIKOB rrpOrpaMMJ1pOBaHJ1H ,n:JIH COBMeCTHO J1CrrOJIb3yeMblx pe3YJIbTaTa YCJIyrJ1 J1 ,n;pyrJ1X J13,n;e- JIJ1M) ; - TeXHOJIOrMQeCKaH (orrpe,n;eJIHeTCH OTCYTCTBJ1eM rrpJ1MeHe- HJ1H B rrpoecce rrpe,n;OCTaBJIeHJ1H YCJIyrJ1 J1JIJ1 B pe3YJIbTaTe YC- JIyrJ1 TeXHOJIOrJ1M, HeCOBMeCTJ1MbIX C TeXHOJIOrJ1HMJ1 ,n;pyrJ1X CO- BMeCTHO J1CrrOJIb3yeMblx 06DeKTOB); 57 
- MeTpOJIOrJ1qeCKaJI (orrpe,lJ;eJIHeTCH B3aJ1MHbIM COOTBeTCTBJ1- eM HOpM J1 ,lJ;OrrYCKOB Ha rrapaMeTpbI COBMeCTHO J1CIIOJIb3yeMblx pe3YJIbTaTa YCJIyrJ1 J1 ,lJ;pyrJ1X J13,lJ;eJIJ1t1, a TaKme COOTBeTCTBJ1eM Tpe6yeMoM TOqHOCTJ1 J13MepeHJ1JI rrapaMeTpOB J1 rrorpelllHOCTeM Cpe,lJ;CTB J13MepeHJ1M); - J1HcpopMaIJ;J10HHaH (COOTBeTCTBJ1e 06DeMa, BJ1,lJ;a J1 <POpMbI rrpeOCTaBJIeHJ1H J1H<popMaIJ;J1J1 Tpe60BaHJ1RM rroTpe6J1TeJIR J1JIJ1 COBMeCTHO J1CrrOJIb3yeMblx 06DeKTOB). K rrOKa3aTeJIHM 1\,a1.£eCm8a npeanpUJLmUJL ccfiep'bL YC./LYZ, xa- paKTepJ13YIOI.IJ;J1M ero OCHOBHble B03MOmHOCTJ1 rro rrpe,n;OCTaBJIe- HJi1IO YCJIyrJ1, OTHOCHTCH, B qaCTHOCTJ1, MaTepJ1aJIbHO-TeXHJ1QeC- KaH 6a3a npenpJ1HTJ1H, CaHJ1TapHO-rJ1rJ1eHJ1QeCKJ1e J1 3prOHOMJ1- qeCKJ1e YCJIOBJ1H 06CJIymJ1BaHJ1H rroTpe6J1TeJIeM, 3TJ1Ka 06III;eHJ1H J1 B03MomHOCTb rrOJIYQeHJ1H ,n;onOJIHJ1TeJIbHbIX YCJIyr, cpe,n;Hee BpeMJI OmJ1,lJ;aHJ1JI J1JIJ1 06CJIymJ1BaHJ1H rroTpe6J1TeJIH, cpeHee QVICJIO 06c.n:ymeHHbIX IIOTpe6VITeJIet1 B eJ1HVIy BpeMeHJ1, a TaK- me HaJIVIQVIe B rrpaBJ1JIaX 06CJIymVIBaHVIJI orrpe,n;eJIeHHbIX rrpJ1- OpJ1TeTHbIX KaTerOpJ1M rroTpe6J1TeJIeM (eTJ1, VIHBaJIJ1,n;bI, rrpeCTa- peJIble J1 ,n;p.). . Ma TepJ1aJIbHO-TeXHJ1QeCKaJI 6a3a xa paKTepVI3yeTCH: - HaJIVIQVIeM paIJ;VIOHaJIbHOrO Ha60pa TeXHOJIOrVIQeCKOrO 060- pY,lJ;OBaHJ1JI, J1HBeHTapJI orrpe,lJ;eJIeHHbIX TJ1rrOB J1 MO,lJ;eJIet1, pa3- MepoB, <POpMbI VI Ha3Ha QeHJ1H, C yqeToM J1CrrOJIb3yeMblx MeTO,lJ;OB rrpo,n;amJ1 J1 06CJIymVIBaHJ1H, aCCOpTJ1MeHTa OKa3bIBaeMblX YCJIyr; - HaJIJ1J1eM nOMeIII;eHJ1t1, He06xo,ZJ;J1MbIX ,n;JIJI OpraHJ13aIJ;J1VI rrpoIJ;ecca 06CJIymJ1BaHJ1H J1 paIJ;J10HaJIbHOrO ,n;BJ1meHVIH rroTpe6J1- TeJIet1, 06eCrreQeHJ1H paIJ;J10HaJIbHOrO pa3MeIII;eHJ1H, MaKCJ1MaJIb- HOM BJ1,lJ;J1MOCTJ1 BbIJIOmeHHblX 06pa3IJ;OB J13,n;eJIJ1t1, OrrJ1CaHJ1t1 YC- JIyr; - HaJIJ1QVIeM TeXHJ1QeCKJ1X cpe,n;CTB ,lJ;JIH 06pa60TKVI VIH<POP- MaIJ;VIJ1. Y cJIyrJ1 CepBJ1CHbIX opraHVI3aIJ;VIM ,n;OJImHbI rrpe,n;OCTaBJIHTbCH BblcOKOKBaJIJ1<pJ1IJ;J1pOBaHHbIM rrp0J13Bo,n;cTBeHHbIM J1 06CJIymJ1Ba- IOIII;VIM rrepCOHaJIOM B YCJIOBJ1HX rroBbIllIeHHot1 KOM<POpTHOCTJ1 J1 Ma TepVIaJIbHO-TeXHJ1QeCKot1 OCHaIII;eHHOCTJ1. 58 
. 3prOHOMJ1qeCKJ1e YCJIOBJ1H o6c./l,YJlCuea1iu.R, nompe6UmMeU xa paKTepJ13YIOT COOTBeTCTBJ1e YCJIOBJ1t1 06CJIymJ1BaHJ1H rJ1rJ1eHJ1- qeCKJ1M, aHTpOrrOMeTpJ1qeCKJ1M, rrCJ1XO<pJ13J10JIOrJ1QeCKJ1M oco6eH- HOCTHM rroTpe6J1TeJIet1. C06JIIO,n;eHJ1e Tpe6oBaHJ1t1 3prOHOMJ1KJ1 06eCrreQJ1BaeT KOM<POpT J1 crrOco6cTByeT COXpaHeHJ1IO 3,n;OpOBbH J1 pa60TOCrroco6HOCTJii rro- Tpe6JiiTeJIet1:. 3prOHOMJiiQeCKJiie YCJIOBJ1H 06CJIymJ1BaHJiiH XapaKTepJ13YIOTCH: - COOTBeTCTBJ1eM aHTpOrrOMeTpJ1QeCKJ1M, CPJ13JiiOJIOrJiiQeCKJiiM J1 rrCJiiXOJIOrJiiQeCKJiiM OC06eHHOCTHM rroTpe6J1TeJIet1:; - KOM<POpTHOCTbIO J1 y,n;06CTBOM rroTpe6JiiTeJIet1 rrpJii VICrrOJI- HeHJiiJii YCJIyrV1, BKJIIOQaH y,n;06HOe pa3MeIII;eHJ1e TOBapOB B TOprO- BOM 3aJIe, rroTpe6JiiTeJIet1 B CaJIOHe, BXO,n;OB, BbIXO,n;OB, CeKJ1t1, nYHKTa rrpJiieMa 3aKa30B, Me6eJIVI J1 ,n;p.; - CaHVITa pHO- rJ1rJ1eHJ1QeCKJ1MJ1 rrOKa3a TeJIHMJ1 (rrOKa3a TeJIJ1 MVIKpOKJIJ1MaTa, 3arrbIJIeHHOCTJ1, QJ1CTOTbI 3aJIa 06CJIymVIBaHVIH VI o6opy,n;OBaHVIH, OrrpHTHOCTb J1 QJ1CTOTa YHVI<POpMbI rrepCOHaJIa, ypOBeHb WYMa VI ,n;p.). O<pOpMJIeHVIe J1HTepbepa J1 rrJIaHJ1pOBKa CaJIOHOB 06CJIymVI- BaHVIH rrOCeTJ1TeJIet1, pa3MeIII;eHVIe Me6eJIJ1 VI o6oPy,n;OBaHVIH, BHe- IIIHJ1M BJ1,n; rrepCOHaJIa ,n;OJImHbI COOTBeTCTBOBaTb CJIOmVIBWeMYCH Y rroTpe6VITeJIet1 rrCJ1XOJIOrVIQeCKOMY BOCrrpJ1HTVIIO, rrpOcpJ1JIIO opra- HJ13aIJ;VIJ1 J1 ee <pJ1pMeHHOMY CTJ1JIIO. Cpe,n;a 3aJIa 06CJIymVIBaHVIH, ee IJ;BeTOBOe, CBeTOBOe J1 3BYKOBOe O<pOpMJIeHJ1e ,n;OJImHbI BbI- 3bIBaTb rr03J1TVIBHOe HaCTpOeHVIe J1 He pa3,n;pamaTb rroTpe6VITe- JIeti:. COOTBeTCTBJ1e YCJIyr aHTporrOMeTpVIQeCKJ1M, <pVI3VIQeCKVIM J1 rrCVIXOJIOrJ1QeCKJ1M CBot1cTBaM QeJIOBeKa 06eCrreQVIBaeT rroTpe6VI- TeJIIO OIII;YIII;eHJ1e KOM<popTa, YIOTa J1 y,n;o6CTBa. . BamHYIO pOJIb B C03,n;aHJ1J1 6JIarOrrpVIHTHOM 06CTaHOBKJ1 VI KOM<popTa J1rpaeT 3TJ1Ka o6III;eHJ1H C IIOTpe6VITeJIHMVI. 3TJ1Ka o6III;eHVIH C rroTpe6J1TeJIHMJ1 OCHOBbIBaeTCH Ha KYJIb- Type 06CJIymJ1BaIOIII;ero rrepCOHaJIa cepBVICHOM opraHVI3aIJ;VIVI VI C06JIIO,n;eHVIJ1 3TJ1QeCKVIX rrpaBJ1JI. . Cpe,n;Hee BpeMH OmJ1,n;aHJiiH J1JIJ1 06CJIymJ1BaHJ1H, CpOK J1 npo,n;OJImJ1TeJIbHOCTb J1CrrOJIHeHJ1H YCJIyr VI3MepHIOTCR B MJ1HYTax, 59 
qacax, KaJIeHapHbIX ,n;HHX J1 ,n;p. IIpo,n;oJImJ1TeJIbHocTb OKa3aHJ1H YCJIyrJ1 J1 BpeMH 06CJIymJ1BaHJ1H 3aBVICHT OT BJ1,n;a YCJIyr J1 xapaK- Tepa pa60T. HanpJ1Mep, 60JIblllaJI npo,n;OJImJ1TeJIbHOCTb omJ1,n;a- HVIH rrpVIeMa B rrapJ1KMaXepCKOM, ,n;JIJ1TeJIbHbIM aBVIarrepeJIeT, CTpO- J1TeJIbCTBO J1JIVI peMOHT OeHJ1BaIDTCH rroTpe6J1TeJIJIMJ1 OTpVIa- TeJIbHO, a rrpo,n;OJImJ1TeJIbHbIM rrpJ1eM KOCMeTOJIOra-BJ13amVICTa, KOHCYJIbTaJ1H npoaBa - rrOJIOmJ1TeJIbHO. ,n:JIH 60JIblllVIHCTBa CJIyqaeB, qeM MeHbllle rrpo,n;OJImJ1TeJIb- HOCTb J1CnOJIHeHJ1JI YCJIyrVI, TeM BbIllle ee eHHOCTb ,n;JIH rrOTpe- 6J1TeJIH VI KOHKypeHTocrroco6HOCTb. Y CJIyra ,n;OJImHa 6bITb OKa3aHa TOqHO B CpOK, YKa3aHHblti rroTpe6J1TeJIeM, J1Haqe OHa MomeT rrOTepHTb CBOIO eHHOCTb. Ha- npJ1Mep, OTJIOmeHHbIM peMOHT aBTOM06J1JIH MomeT npVIBeCTJ1 K HeB03MeCTJ1MOM rrOTepe MOMeHTa BpeMeHVI VI OTMeHe noe3,n;KJ1 B OTnYCK, ,n;eJIOBOM BCTpeQJ1, OTMeHe Me,n;J1IJ;J1HCKOrO 06CJIymVIBa- HJ1H J1 Be,n;yIII;ei1 K nOTepe pa60Tocnoco6HOCTJ1 J1 T. n. !Io,n; 8peMe1-LeM 06CAYJICU8a1iU.fl, no,n;pa3YMeBaeTCH nepJ1o,n;, B TeqeHJ1e KOToporo nOTpe6J1TeJIb Haxo,n;J1TCH B Henocpe,n;CTBeHHOM B3aJ1Mo,n;eMCTBJ1J1 C J1CnOJIHJ1TeJIeM YCJIyrJ1. B KaqeCTBe HOpMaTJ1BHOrO nOKa3aTeJIJI J1CnOJIb3yeTcH npo- aO./l,JlCumeJl,01iOcmo UcnO./l,1-Le1iU.fl, YC./l,Y2U, TO eCTb YCTaHOBJIeHHbIM HopMaTVIB BpeMeHJ1 Ha J1CnOJIHeHJ1e YCJIyrVI. CpOK UCnOA1-Le1iU.fl, YCAY2U ---- 3TO KaJIeH,n;apHaH ,n;aTa, ,n;o KOTOpOt1 ,n;OJImHa 6bITb BblnOJIHeHa YCJIyra. CpOK J1CnOJIHeHJ1H YC- JIyrVl OTpamaeTCJI B ,n;orOBope. HapYIlleHJ1e CpOKOB J1CrrOJIHeHJ1JI YCJIyr CHJ1maeT KaqeCTBO YCJIyr J1 BJIeQeT HeraTJ1BHble nOCJIe,n;- CTBJ1JI ,n;JIH CepBJ1CHoi1 opraHM3aJ1J1. TaK, HanpJ1Mep, B IIpaBJ1JIax no OKa3aHJ1ID YCJIyr o6III;ecTBeH- Horo rrJ1TaHJ1H OTMeqaeTCH: "IIpJ1 HapYllleHJ1J1 CpOKOB J1CnOJIHe- HJ1H rrpe,n;BapJ1TeJIbHOrO 3aKa3a Ha OKa3aHJ1e YCJIyrJ1, npJ1 o6Ha- pymeHJ1J1 He,n;OCTaTKOB oKa3bIBaeMoM YCJIyrJ1 nOTpe6J1TeJIb Bnpa- Be no CBoeMY BbI6opy: - Ha3HaqJ1Tb J1CrrOJIHJ1TeJIID HOBbIJ1 CpOK, B TeQeHJ1e KOTO- poro J1CnOJIHJ1TeJIb ,n;OJImeH rrpJ1CTYIIJ1Tb K OKa3aHJ1ID YCJIyrJ1 J1/J1JIJ1 3aKOHQJ1Tb OKa3aHJ1e YCJIyrJ1, J1 nOTpe6oBaTb YMeHbllle- HJ1H u;eHbI 3a OKa3bIBaeMYID YCJIyry; 60 
- rroTpe6oBaTb YMeHbIIleHY1H eHbI 3a OKa3bIBaeMYIO YCJIyry; - rroTpe6oBaTb 6e3B03Me3,n;HOrO YCTpaHeHJi1H He,n;OCTaTKOB B pa3YMHbIM CpOK, Ha3HaqeHHbIM rroTpe6Ji1TeJIeM, I1JIJi1 Y13rOTOBJIe- HI1H aHaJIOrY1qHOM rrpO,n;YKI1Ji1 06eCTBeHHOrO rrY1TaHJi1H Ha,n;JIe- .maI.U;erO Ka qeCTBa, Y1JIJi1 ee 3aMeHbI ,n;pyroM rrpO,n;YKJi1eM; - OTKa3aTbCH OT YCJIyrY1". IToTpe6Y1TeJIb BrrpaBe rroTpe6oBaTb TaKe rrOJIHOrO B03Me- eHJi1H y6bITKOB, rrpY1QY1HeHHbIX eMY B CBH3Y1 C HapYIIleHY1eM CpO- KOB HaqaJIa Y1 (Y1JII1) OKOHQaHJi1H OKa3aHY1H YCJIyrl1. Y CJIyrY1 OKa3bIBaIOTCH B COOTBeTCTBY1Ji1 C pemY1MOM pa60TbI OpraHJi13aJi1Y1. PeY1M pa60TbI rocy'apCTBeHHOM Y1JIJi1 MYHJi1Ji1rraJIbHOM opra- HY13aY1Ji1 YCTaHaBJIY1BaeTCH rro peIIleHJi1IO COOTBeTCTBYIOJi1X op- raHOB Y1CrrOJIHY1TeJIbHOM BJIaCTY1 Y1 opraHOB MeCTHoro caMoynpaB- JIeHY1H, a pe.mJi1M pa60TbI OpraHJi13aY1Y1 Ji1HOM OpraHY13aJi10HHO- rrpaBOBOM cpOpMbI, a TaKme Y1H,n;Ji1BY1,n;yaJIbHOrO npe,n;rrpJi1HJi1Ma Te- JIH, YCTaHaBJIJi1BaeTCH Y1MY1 caMOCTOHTeJIbHO. B cJIYQae BpeMeHHoro rrpY10CTaHOBJIeHJi1H OKa3aHY1H YCJIyr (,n;JIH rrpOBe,n;eHY1H rrJIaHOBbIX CaHY1Ta pHbIX ,n;HeM, peMOHTa 11 B ,n;pyrY1x CJIyqaHx) I1CrrOJIHMTeJIb 06H3aH cBoeBpeMeHHO rrpe,n;ocTaBJi1Tb rro- Tpe6Ji1TeJIIO Y1HcpopMaI1IO 0 ,n;aTe Y1 cpoKax rrpY10CTaHOBJIeHJi1H cBoeM ,n;eHTeJIbHOCTJi1. IIo1Ca3ame.n,u 6e30nac1£ocmu xapaKTepY13YIOT 6e30rracHocTb pe3YJIbTaTa Y1 rrpoecca rrpe,n;ocTaBJIeHY1H YCJIyr ,n;JIH mJi13HY1, 3,n;O- pOBbH, Y1MyecTBa rpam,l];aH Ii oKpymaIOeM cpe,n;bI. Y CJIyrJi1 Y1 YCJIOBY1H Y1X rrpe,n;OCTaBJIeHY1H ,n;OJImHbI 6bITb 6e30- rraCHW ,n;JIH mY13HY1 Y1 3OpOBbH rroTpe6Ji1TeJIeM 11 o6eCrreQY1BaTb coxpaHHocTb Y1X Y1MyecTBa Y1 oxpaHY oKpymaIOeM cpe,n;bI. Be30naC1-LOcm'b YCJtyzu a./l,.fl, nompe6umeJl,.fl, - COCTOHHY1e, rrpY1 KOTOpOM pJi1CK Bpe,n;a Ji1JIY1 yep6a OrpaHJi1QeH ,n;orrycTY1MbIM ypOB- HeM (MCa raCT P 8402-96). Be30rraCHOCTb ,n;OJIjKHa 6bITb 06eCrreQeHa KaK B npoecce OKa3aHY1R YCJIyrY1, TaK Y1 rrpY1 rroTpe6JIeHY1Ji1 MaTepJi1aJIbHOrO pe- aYJIbTaTa YCJIyrY1. IIpY1 rrpe,n;OCTaBJIeHY1Y1 YCJIyr ,n;OJImHbI 06eCrreQJi1BaTbCH 6e30- naCHOCTb CblpbH Y1 Ma TepY1aJIOB, Ji1CrrOJIb3yeMblx ,n;JIH rrp0Ji13BO,n;- 61 
CTBa YCJIyr. Y CJIOBJ1.H rrpe,n;OCTaBJIeHJ1.H YCJIyrJ1, 06CJIymJ1BaHJ1.H J1 OpraHJ13aJ1J1 rroTpe6JIeHJ1.H, BblrrOJIHeHJ1.H pa60T, XpaHeHJ1.H J13- ,n;eJIJ1M ,n;OJImHbI OTBeqa Tb Tpe6oBaHJ1.HM COOTBeTCTBYIOI.IJ;eti HOp- MaTJ1BHO-TeXHJ1qeCKoti ,n;OKYMeHTaJ1J1 J13,n;eJIJ1ti, CaHJ1TapHbIM HOpMaM J1 rrpaBJ1JIaM, CaHJ1Ta pHO-rJ1rJ1eHJ1qeCKJ1M, MJ1Kp06VIOJIO- rVIQeCKVIM VI Me,n;J1KO-6VIOJIOrJ1QeCKJ1M IIOKa3aTeJI.HM. IIp0J13BO,n;CTBeHHblti VI 06CJIymVIBaroI.IJ;VIM rrepCOHaJI CepBJ1C- HOM OpraHJ13aJ1VI ,n;OJImeH J1MeTb COOTBeTCTBYIOIII;YIO CrreIJ;VIaJIb- HYIO rrOrOTOBKY VI 06eCrreQJ1BaTb C06JIIO,n;eHVIe CaHVITapHbIX Tpe- 60BaHJ1ti J1 rrpaBJ1JI JIJ1QHOt1 rJ1rt1eHbI. IIoKa3a TeJll1 6e30rraCHOCTJ1 rrO,n;pa3,n;eJIHIOTC.H Ha TpVI rroWPyrrrIbI: 1) rrOKa3a TeJIJ1 6e30rraCHOCTJ1 ,n;JI.H mJ13HVI, 3,n;OpOBb.H J1 J1MY- eCTBa rpam,n;aH; 2) rrOKa3aTeJIJ1 6e30rracHocTVI ,n;JI.H oKpymaIOIII;et1 cpe,n;bI; 3) rrOKa3aTeJIJ1 coxpaHHOCTJ1 J1MYIII;eCTBa VI VIHcpopMaIJ;VIJ1. IIox;a3ame.ltu 6e30naC1iOcmu O./l,JL JlCU31iU, 300p08'bJL U u.M,ye- cm8a zpaJICoa1i oTpamaIOT COOTBeTCTBVIe pe3YJIbTaTa J1 rrpoIJ;ecca rrpe,n;ocTaBJIeHVI.H YCJIyrJ1 Tpe6oBaHJii.HM rro BceM BVI,n;aM orraCHblX J1 Bpe,n;Hblx B03,n;eMCTBJ1M. OCHOBHbIMJ1 RBJI.HIOTC.H CJIe,n;YIOIII;J1e rrOKa3a TeJIJ1: . 3JIeKTpo6e30nacHocTb; . rrOmapHa.H 6e30rracHocTb; . B3pbIBo6e30rracHocTb; · pa,n;J1aJ10HHa.H 6e30rracHocTb; . 6e30rracHocTb OT B03,n;eMcTBVI.H XJiiMJ1QeCKVIX J1 3arp.H3H.HIO- I.IJ;J1X BeIII;eCTB, B TOM QJ1CJIe rrpe,n;eJIbHO ,n;orrYCTVIMble KOHeHT- paJ1VI BeIII;eCTBa J1JIJ1 BXo,n;.HIII;JiiX B HerO KOMrrOHeHTOB; . 6e30rraCHOCTb rrpJ1 06CJIymVIBaHJ1Jii MallIJ1H VI o6opy,n;OBaHJ1.H, B TOM QVICJIe rrpVI OlllVI60QHbIX ,n;eMCTBVI.HX 06CJIYJKVIBaIOIII;ero rrep- COHaJIa VI caMOrrp0J13BOJIbHOM HapYllleHVIJ1 cpYHKIJ;VIOHJ1pOBaHJ1.H; . 6e30rraCHOCTb 3a CQeT 3aVITHbIX cpe,n;CTB VI MepOrrpJ1.HTJ1M, B TOM QJ1CJIe YCTPOMCTB orpam,n;eHVI.H, OrpaHVIQeHVIt1 xo,n;a, 6JIO- KJ1pOBOK, KOHIJ;eBbIX BbIKJIIOQa TeJIeM rro,n;BVImHbIX 3JIeMeHTOB, KperrJIeHJ1t1 J1 cpJ1KCaTOpOB rrOBJ1mHbIX QaCTeM, OCHarn;eHVI.H pa- 60QJ1X MeCT, opraHOB yrrpaBJIeHJ1.H J1 rrpJ160pOB KOHTpOJI.H, aBa- pJ1t1HOt1 CJ1rHaJIJ13aIJ;J1J1, CJ1rHaJIbHWX IJ;BeTOB J1 3HaKOB 6e30rrac- 62 
HOCTJ1, y,n;aJIeHJ1.H, CHJ1meHJ1.H, JIOKaJIJ13a[(J1J1 OrraCHbIX J1 Bpe,n;- HbIX rrp0J13BO,l];CTBeHHbIX <paKTOpOB B MeCTaX J1X 06pa30BaHJ1.H; · 6e30rraCHOCTb OT B03,n;eJ1CTBt1.H aKYCTJ1QeCKJ1X (mYMbI, YJIb- Tpa3BYKOBble CJ1rHaJIbI), TerrJIOBbIX (J1H<ppaKpaCHbIX), CBeTOBbIX (B TOM qJ1CJIe JIa3epHbIX) J13JIyqeHJ1t1; · 6e30rraCHOCTb OT B03,n;et1cTBJ1.H TeXHOJIOrJ1QeCKJ1X cpe,n; J1 ,n;pyrJ1X <paKTOpOB B rrpO[(eCCe rrpe,n;OCTaBJIeHJ1.H YCJIyrJ1. JIO'Ka3ameJtU 6e30naC1-LOCmU a./l,Jl, O'KPYJICa1OeU CpeabL (3KO- JIOrJ1QeCKot1 6e30rraCHOCTJ1) OTpamaIOT CTerreHb 3am;J1TbI oKpyma- IOw;et1 rrpJ1pO,n;HOt1 Cpe,n;bI OT BpeHOrO (OrraCHOrO) B03,n;et1cTBJ1.H pe3YJIbTaTa J1/J1JIJ1 rrpoecca rrpe,n;OCTaBJIeHJ1.H YCJIyrJ1. 3aIII;J1Ta oKpymaIOet1 Cpe,n;bI 3aBJ1CJ1T OT C06JIIO,n;eHJ1.H YC- TaHOBJIeHHbIX Tpe60BaHJ1t1 OXpaHbI oKpymaIOIII;et1 Cpe,n;bI K Tep- pJ1TOpJ1J1, TeXHJ1QeCKOMY COCTO.HHJ1IO J1 cO,n;epmaHJ1IO rrOMem;e- HJ1M, BeHTJ1JI.HIJ;J1J1, BO,n;OCHa6meHJ1IO, KaHaJIJ13aIJ;J1J1 J1 ,n;pyrJ1M <paKTOpaM. COrJIaCHO CaHJ1TapHbIM HOpMaM J1 rrpaBJ1JIaM, CTpOJ1TeJIb- HbIM HOpMaM J1 rrpaBJ1JIaM, rocy,n;apCTBeHHbIM CTaH,n;apTaM CJ1CTe- MbI 6e30rraCHOCTJ1 Tpy,n;a, rrpJ1CYTCTBJ1e Bpe,n;HbIX B03,n;et1cTBJ1t1 Ha oKpymaIOYIO cpe,n;y He ,n;OJImHO Ha6JIIO,n;aTbC.H KaK rrpJ1 rrpo- J13Bo,n;CTBeHHOM rrpou;ecce npe,n;OCTaBJIeHJ1.H ycyrJ1, TaK J1 rrpJ1 rroTpe6JIeHJ1J1 YCJIyrJ1. 3TJ1 rrOKa3aTeJIJ1 6e30rraCHOCTJ1 oKpymaIOIII;et1 cpe,n;bI YQJ1TbI- BaIOT B03,n;et1cTBJ1e Ha <pJIOPy, <paYHY, B03,n;YIIIHblt1 J1 BO,n;Hblt1 6aCCeJ1HbI, rrOqBY, He,n;pa, VlOHoc<pepy J1 T. rr. rrpJ1 rrp0J13Bo,n;CTBe, XpaHeHJ1J1, TpaHCrrOpTJ1pOBaHJ1J1, 3KCrrJIyaTaIJ;J1J1 (rrpJ1MeHeHJ1J1) J1 YTJ1JIJ13aU;J1J1 pe3YJIbTaTa YCJIyrJ1 J1 rrpJ1 rrpou;ecce OKa3aHJ1.H YC- JIyrJ1. IIoKa3a TeJIM 3KOJIOrJ1QeCKOM 6e30rraCHOCTJ1 BKJIIOqalOT: . ,n;orrYCTJ1Mble (no ypOBHIO VI BpeMeHJ1) XVIMJ1QeCKVIe, Mexa- HJifQeCKVIe, pa,n;VIaJ10HHble, 3JIeKTpOMarHVITHble, TepMJ1QeCKJ1e, 6JifOJIOrVIQeCKVIe B03,n;et1cTBJ1.H Ha oKpymaIOIII;YIO cpe,n;y; . YCTOt1QVIBOCTb (BpeM.H Bpe,n;Horo J1JIV1 orraCHoro B03,n;eMCTBV1H) 3arp.H3H.HIOV1X, .H,n;OBJ1TbIX, onaCHbIX BeIII;eCTB, rrona,n;aIOV1X B OKpymaIOIII;YIO cpe,n;y Ha 3Tarrax mJ13HeHHOro U;J1KJIa pe3YJIbTaTa 63 
YCJIyrJ1 (BKJIIOQaH YTJ1JIJ13aJ1IO) J1JIJ1 B npoecce ee OKaaaHJ1.f1 (BKJIIOQaH 3aXOpOHeHJ1e OTXO,n;OB). fIOKa3ameJlU COXpa1i1iOCmU uMyecm8a ZpaJICaa1i U/UJtU COXpa1i1iOCmU ('K01iifJuOe1i'lfUCL./l,'b1iOCmu) J1H<pOpMaJ1J1 OTpama- IOT CTeneHb COOTBeTCTBYIOeM 3aI..IJ;J1TbI B npoecce OKa3aHJ1H YCJIyrJ1. IIoKa3aTeJIJ1 COXpaHHOCTJ1 J1Mym;ecTBa rpam,n;aH MOrYT BbI- pamaTbCH Qepe3 rapaHTJ1J1 (KOMrreHCaJ1IO yI..IJ;ep6a) J1JIJ1 onpe,n;e- JIHTbCH YCJIOBJ1HMJ1 CTpaXOBaHJ1R. IIoKa3aTeJIJ1 COXpaHHOCTJ1 Ji1HcpOpMaJ1J1 YCTaHaBJIJ1BaIOTCH ,n;JIH BJ1,n;OB YCJIyr, CB.H3aHHbIX C 06pam;eHJ1eM co BCeMM BJ1,n;aMJ1 J1HTeJIJIeKTyaJIbHOM C06CTBeHHOCTJ1 nOTpe6J1TeJIH YCJIyrJ1. rapaH- TJ1J1 6e30naCHOCTJ1 OTHOCHT KaK K MaTepJ1aJIbHOMY, TaK J1 K MOpaJIbHOMY ym;ep6y nOTpe6J1TeJIH. IIoKa3aTeJIJ1 COXpaHHOCTJ1 KOH<pJ1,n;eHJ1aJIbHOCTJ1 J1H<pOpMaIJ;J1J1 MOrYT OTpama TbCH ra paH- TJ1HMJ1 OTCYTCTBJ1H HeCaHKIJ;J10HJ1pOBaHHOrO ,n;OcTyna J1JIJ1 OT- CYTCTBJ1H J1CKameHJ1H J1H<pOpMaJ1J1 B KOMTIbIOTepHbIX CJ1CTe- MaX "BJ1pycaMJ1". IIo1Ca3ame.n,u uaoeJICuocmu xapaKTepJ13YIOT CBOMCTBa Ha- ,n;emHOCTJ1 J1 CTOMKOCTJ1 K BHelllHJ1M B03,n;eMCTBJ1HM pe3YJIbTaTa YCJIyrJ1, IIOMeX03aI..IJ;J1I..IJ;eHHOCTJ1 pe3YJIbTaTa VI npoecca OKa3a- HJ1H YCJIyrJ1, Ha,n;emHOCTJ1 npe,n;OCTaBJIeHJ1H YCJIyrJ1 nOTpe6VITeJIIO. IIoKa3aTeJIVI 1iaaeJIC1iOcmu YC./l,yz onpe,n;eJIHIOTCH cnoco6HOC- TbIO CepBJ1CHOM OpraHJ13aJ1VI BbIIIOJIHJ1Tb YCJIyry J1 rapaHTVIpo- BaTb nOTpe6J1TeJIIO COXpaHeHJ1e pe3YJIbTaTa YCJIyrJ1 (pa60Tocno- C06HOCTJ1 OTpeMOHTJ1pOBaHHoro MJIVI c,n;eJIaHHOrO Ha 3aKa3 TOBa- pa) B YCTaHOBJIeHHbIX napaMeTpax B orrpe,n;eJIeHHbIX npe,n;eJIax, COOTBeTCTBYIOI..IJ;J1X 3a,n;aHHbIM pemVIMaM J1 YCJIOBJ1HM J1CnOJIb30- BaHJ1H, TeXHJiiQeCKOrO 06CJIymJiiBaHJ1H, xpaHeHVIH J1 TpaHCnOpTJ1- pOBaHJ1H. IIoKa3aTeJIJ1 Ha,n;emHOCTJ1 no,n;pa3,n;eJIHIOTCH Ha QeTblpe no,n;- rpynnbI: 1) HaejKHOCTb pe3YJIbTaTa YCJIyrVI; 2) CTOMKOCTb pe3YJIbTaTa YCJIyrJ1 K BHelllHJ1M B03,n;eMCTBJ1HM; 3) nOMeX03am;J1I..IJ;eHHOCTb; 4) Ha,n;emHocTb npe,n;ocTaBJIeHJ1H YCJIyrJ1. 64 
IIo'Ka3ameJlU 1iaaeJIC1iocmu pe3YA'bmama YCAYZU OTpamaIOT BbII10JIHeHJ1e (COXpaHeHJ1e) J1M CBOJ1X CPYHKIJ;VIt1. 3TJ1 IIOKa3a TeJIJ1 MOrYT BblpamaTbCH B BJ1,n;e KOJIVIqeCTBeHHbIX 3HaqeHJ1ti KOMIIJIeK- CHbIX IIOKa3a TeJIeti Ha,n;emHOCTJ1 rrpO,n;YKIJ;J1J1 J1 / J1JIVI e,n;J1HVIqHbIX rrOKa3aTe.rreti ee 6e30TKa3HOCTM, ,n;O.rrrOBeQHOCTM, peMOHTOnpJ1- rO,n;HOCTVI VI COXpaHHeMOCTJ1. JIO'Ka3ameJl,U CmOU'KOCmU pe3YA'bmama YC./LYZU K BHelllHJ1M B03,n;eticTBJ1HM OTpamaIOT 06eCIIeQeHJ1e (COXpaHeHVIe) pa60TOC- IIoco6HOCTH IIpVI B03,n;eticTBJ1J1 J1/J1JIJ1 IIOCJIe B03,n;eticTBVIH COrrpJI- raeMbIX 06'beKTOB J1 IIpJ1pO,n;HOt1 CpebI, B TOM QVICJIe: . MeXaHJ1QeCKVIX B03,n;eticTBJ1ti (BVI6paIJ;J10HHbIX, y,n;apHbIX, CKpYQJ1BaIOIII;J1X, BeTpOBbIX VI T. n.); . KJIVIMaTJ1QeCKJ1X B03,n;eticTBVIti (KoJIe6aHJ1ti TeMIIepaTypbI, BJIamHOCTVI J1 aTMOCcpepHOrO AaBJIeHI1H, COJIHeQHoti pa,n;J1aIJ;VIJ1, aTMOCcpepHbIX OCa,n;KOB, COJIHHOrO TYMaHa, IIbIJIJ1, BO,n;bI J1 T. II.); . CIIeJ1aJIbHbIX B03,n;eticTBVIM (6J10JIOrJ1QeCKVIX, pa,n;VIaIJ;J10H- HbIX, XJ1MJ1QeCKJ1X, B TOM QJ1CJIe arpeCCJ1BHbIX ra30B, MOIOIII;J1X Cpe,n;CTB, TOIIJIJ1B, MaCeJI J1 T. II., 3JIeKTpOMarHJ1THbIX IIOJIeM, Cpe,n;CTB ,n;e3aKTJ1BaIJ;J1M, ,n;era3aIJ;J1VI, ,n;e3VIHcpeKIJ;VIVI VI T. II.). II ox:a3a meA U nOMeX03a 14 U 14e1i 1iOcm U OTpamaIOT CTerreHb 06eCrreQeHJ1H (coxpaHeHJ1H) CBOVIX cpYHKVIM (CBOMCTB) IIpVI B03- ,n;eMCTBJ1VI rrOMex VI CTeneHb B03,n;eMCTBVIH Ha oKpymaIOIII;YIO cpe,n;y nOMex OT 3JIeKTpOMarHJ1THbIX VI J10HJ13J1PYIOIII;VIX J13JIYQeHJ1M B pe3YJIbTaTe YCJIyrJ1 VIJIJ1 B IIpou;ecce ee OKa3aHVIH. JIO'Ka3ame.n,u 1iaae:JIC1iOcmu npeaOCma8Ae1iU.fl, YC./LYZU IIOTpe- 611TeJIIO OTpamaIOT CBoeBpeMeHHOCTb 11 TOQHOCTb BbIIIOJIHeHVIH 3aKa3a (3aHBKJ1) IIO TaKJ1M rrapaMeTpaM, KaK CpOKJ1, 06'beMbI, HOMeHKJIaTypa J1 II03VIIJ;J1J1 ,n;orOBopa (KOHTpaKTa). C80e8peMe1-£1iOCm'b O'Ka3a1-£U.fl, - TaKme BaJKHbIM IIOKa3aTeJIb KaQeCTBa J1 KOHKypeHTocrroco6HOCTJ1 YCJIyrVI. HeKOTopwe YCJIyrVI 06JIa,n;aIOT nOTpe6VITeJIbH0t1 u;eHHOCTbIO TOJIbKO B OIIpe,n;eJIeHHbIM MOMeHT BpeMeHJ1. IJ:eHHocTb pe3y.rrbTaTa yc.rryrl1 MomeT CHVImaTbCH. HarrpVIMep, CTpJ1mKa BO.rrOC ,n;aeT IIOTpe6VITeJIIO 3cpcpeKT, KOTOpblti ,n;JIVITCH HeCKOJIbKO He,n;eJIb, B TeQeHVIe KOTOpbIX Bblro,n;a YMeHbIllaeTCH BO BpeMeHJ1. 65 
eHHOCTb COrr£1aJIbHO- KY JIbTYPHbIX YCJIyr BOCrrpJ1HJ1MaeTCH rroTpe6J1TeJIeM TOJIbKO B MOMeHT J1X OKa3aHJ1H. Pe3YJIbTaT COIJ;J1- aJIbHO-KYJIbTypHbIX YCJIyr He coxpaHHeTCH B MaTepJ1aJIbHoti cpop- Me J1 OCTaeTCH JIJ1II1b B BJ1,n;e BOCrrOMJ1HaHJ1M 0 rrpJ1HTHO rrpOBe- ,n;eHHOM BpeMeHJ1 J1JIJ1 rrpOHBJIHeTCH B BOCCTaHOBJIeHJ1J1 cpJ13J10JIO- rJ1QeCKOrO J1JIJ1 rrCJ1XOJIOrJ1QeCKOrO COCTOHHJ1H OpraHJ13Ma qeJIO- BeKa. n 01Ca3a meJl. u n pocfJeccuo1£aJl. b1£OZO yp081£S£ nepC01£aJl.a rrpe,n;rrpJ1HTJ1H (J1CrrOJIHJ1TeJIH YCJIyr) BKJIIOqaIOT TpJ1 rro,n;rpyrrrrbI: . ypOBeHb rrpocpeCCJ10HaJIbH0t1 rro,n;rOTOBKM Ji1 KBaJIJ1cpJ1KaU;J1J1, B TOM qJi1CJIe TeOpeTJi1qeCKJi1e 3HaHJi1H Ji1 YMeHJi1H rrpJ1MeHHTb J1X Ha rrpaKTJi1Ke; . crroco6HOCTb K PYKOBO,n;CTBY (,n;JIH PYKOBo,n;Ji1TeJIeti rrpe,n;rrpJ1- HTJ1t1, MeHe,n;mepOB, MeTp,n;OTeJIeti Ji1 ,n;p.); . 3HaHJ1e Ji1 C06JIIO,n;eHJ1e rrpocpeCCJ10HaJIbHoti 3TJ1KJ1 rrOBe- ,n;eHJ1H. J]01\,a3ameJlU yp081iJL npoifJecCU01ia./l/b1iOU nOaZOm081\,U U 1\,8a- ./l, ucfiu 'Ka 'It U U rrepCOHaJIa BKJIIOQaIOT ou;eHKY CJIe,n;YIOIII;J1X rra pa- MeTpOB: . ypOBeHb (peMTJi1Hr) YQe6HOrO 3aBe,n;eHJ1H; . o6III;aH Ji1 rrpocpJ1JIJi1pYIOIII;aH rro,n;rOTOBKa rrepCOHaJIa (OTCYT- CTBJi1e crreIJ;Ji1aJIbHoti rro,n;rOTOBKJ1, no,n;rOTOBKa B 06beMe rrpocpeCCJi1- OHaJIbHO-TeXHJi1QeCKOrO YQJi1JIJ1III;a, TeXHJi1KYMa, BY3a, rrOCJIeBY- 30BCKoe Ji1 ,n;orrOJIHJ1TeJIbHOe 06pa30BaHJ1e); . o6III;Ji1e HaBbIKJi1 (KaTerOpJi1H, KJIaCC, CTam pa60TbI) J1 HaBbI- KJ1 BblrrOJIHeHJ1H CJIOmHbIX pa60T, B TOM QJi1CJIe rro pe3YJIbTaTaM YQaCTJi1H B KaKJi1X-JIJi160 KOHKypcax rrpocpeCCJ10HaJIbHOrO MaCTep- CTBa; . 3HaHJ1e Ji1 C06JIIO,n;eHJ1e Tpe6oBaHJ1M PYKOBO,n;Hm;Ji1X ,n;OKY- MeHTOB, KaCaIOm;J1XCH rrpocpeCCJ10HaJIbHoti ,n;eJITeJIbHOCTJ1, B TOM QJi1CJIe no C06JIIO,n;eHJi1IO Tpe6oBaHJ1M CaHJ1Ta pJ1Ji1, JIJ1QHOti rJi1rJi1e- HbI J1 rJ1rJi1eHbI pa6oQero MeCTa; . rromapHOM J1 ,n;PyrJ1X BJ1,n;OB 6e30rraCHOCTJ1, rrpaBJ1JI oxpaHbI Tpy,n;a; . HOpMaTJ1BHbIX ,n;OKYMeHTOB Ha YCJIyrJ1. 66 
JIO'Ka3ame.n,u cnoco61-tocmu 'K PY'KoeOacmey BKJIIOqaIOT OeH- KY CJIe,n;YIOIII;J1X rrapaMeTpOB: · 3HaHJi1e Ji1 C06JIIO,n;eHJi1e Tpy,n;OBOrO 3aKOHO,n;aTeJIbCTBa, OT- paCJIeBbIX PYKOBO,n;HIII;Ji1X ,n;OKYMeHTOB, KaCaIOIII;Ji1XCH rrpo<peCCJ10- HaJIbHOM ,n;eHTeJIbHOCTJi1; · YMeHJi1e OpraHJ130BaTb pa60TY rrepCOHaJIa, 06eCrre"LlJi1Tb 3<P- <peKTJi1BHbIM KOHTpOJIb 3a C06JIIO,n;eHJi1eM J1M CBOJi1X 06H3aHHocTeti J1 KOHTpOJIb 3a peaJIJi13aJi1eM rrpaB; . 3HaHJ1e Ji1 C06JIIO,n;eHJi1e 3aKOHO,n;a TeJIbCTBa Ji1 PYKOBO,n;HIII;J1X ,n;OKYMeHTOB B 3KOHOMJi1QeCKOM, J1HaHCOBOM Ji1 6yxraJITepCKOM c<pepax; · YMeHJi1e 06eCrreqJi1Tb ,n;o6pomeJIa TeJIbHYIO a TMoc<pepy Ha rrpe,n;rrpJi1HTJ1J1, CBoeBpeMeHHoe J1 KaQeCTBeHHoe 06CJIymJi1BaHJi1e rroTpe6Ji1TeJIeM rrpJi10pJi1TeTHWX KaTerOpJi1ti, rrpaBJi1nbHOe Ji1CrrOJIb- 30BaHJi1e cpe,n;CTB rrpOTJi1BOrrOma pHOJ1 J1 ,n;pyrJ1X BJ1,n;OB 3aIII;Ji1TbI J1 CJ1rHaJIJi13aJ1Ji1, QeTKYIO 3BaKyaJi1IO rroTpe6J1TeJIei1 J1JIJ1 OKa3aHJ1e J1M Heo6xo,n;Ji1MOM rrOMOIII;J1 rrpJi1 3KCTpeMaJIbHbIX CJ1TyaJi1HX. JIO'Ka3ameJl,U 31-ta1-tUJL U C06A1Oae1-tUJL npoifJecCU01-tCL/l:b1-tOU 3mu- 'KU n08eae1-tUJL OTpamaIOT: . Ji1H,n;Ji1BJi1,n;yaJIbHble CBOMCTBa, B QJ1CJIO KOTOpbIX BXO,n;HT 3TJi1q- HOCTb, ,n;o6pomeJIa TeJIbHOCTb, BemJIJi1BOCTb, KOHTaKTHOCTb, KOM- MYHJi1Ka6eJIbHOCTb Ji1 T. rr., a TaKme BHelllHJi1e ,n;aHHble; . BHJ1MaTeJIbHOCTb J1 rrpe,n;yrrpe,l];J1TeJIbHOCTb B OTHOllleHJi1HX C rroTpe6J1TeJIHMJi1 B rrpe,n;eJIax CBOJ1X ,n;OJImHOCTHbIX 06H3aHHocTeti; . YMeHl1e C03,n;a Tb a TMoc<pepy rOCTerrpJi1J1MCTBa, YMeHJ1e npOHBJIHTb TeprreHJi1e, BbI,n;epmKY Ji1 06JIa,n;aHJi1e crroco6HOCTbIO J136era Tb KOH<PJIJ1KTHbIX CJi1TyaJ1M. KpOMe BbIllierrepe"LlJ1CJIeHHbIX nOKa3aTeJIeti KaQeCTBa YCJIyr, MorYT YCTaHaBJIJi1BaTbCH rrOKa3aTeJIJ1 COJ1aJIbHOrO Ha3HaQeHI1H, 3CTeTJ1QeCKJi1e rrOKa3a TeJIJ1 11 rrOKa3a TeJIJi1 J1HcpopMa TJi1BHOCTJ1. IIo1Ca3ameJLu COUaJI,bUOZO Ua3UalleUUSl, YCJIyr: - COJi1aJIbHaH a,n;peCHOCTb YCJIyr; - 06eCrreQeHHOCTb HaCeJIeHJi1H YCJIyraMJ1 ,n;aHHoro BJi1,l];a; - COOTBeTCTBJ1e ypOBHH Ka QeCTBa YCJIyrJi1 P03HJi1QHOM eHe. COIJ;Ji1aJIbHaH a,n;peCHOCTb YCJIyr, T. e. COOTBeTCTBJi1e YCJIyr Tpe6oBaHJi1HM pa3JIJ1"LlHWX COQJi1aJIbHWX rpyrrrr rroTpe6Ji1TeJIeti, 67 
B TOM qJ1CJIe J1HBaJIJ1)];OB, yqJ1TbIBaeTCH rrpJ1 rrpOeKTJ1pOBaHJ1J1 3,n;a- HJ1J1 J1 rrOMern;eHJ1M CepBJ1CHOM OpraHJ13aIJ;J1J1, YCTaHOBJIeHJ1J1 pe- mJ1Ma pa60TbI, BbI60pe MeTO,n;a 06CJIymJ1BaHJ1H, cpOpMJ1pOBaHJ1J1 aCCOpTJ1MeHTa J1 ,n;p. HarrpJ1Mep, YCJIyrJ1 P03HJ1qH0J1 TOprOBJIJ1 rro rrpo,n;ame TOBa- pOB, B 3aBJ1CJ1MOCTJ1 OT TJ1rra J1 CTOJ1MOCTJ1 peaJIJ13yeMblx TOBa- pOB, J1MeIOT pa3JIJ1QHYIO COIJ;J1aJIbHYIO a,n;peCHOCTb. Mara3J1HbI, peaJIJ13YIOrn;J1e ,n;oporJ1e TOBapbI rrpeCTJ1mHbIX MapOK, y,n;OBJIeT- BOpHIOT COIJ;J1aJIbHble IIOTpe6HOCTVI MaTepJ1aJIbHO 06eCrreQeHHbIX rroTpe6J1TeJIeJ1 (rroTpe6HOCTb B orrpe,n;eJIeHHOM cTaTyce), Mara3J1- HbI )];JIH BeTepaHOB J1 Mara3VIHbI 3KOHOMJ1QeCKOrO KJIaCCa, peaJIJ1- 3YIOrn;J1e TOBapbI rro HJ13KJ1M IJ;eHaM, rrpe,n;Ha3HaQeHbI ,n;JIH y,n;OB- JIeTBOpeHJ1H rroTpe6HOCTeJ1 B TOBapax rrOBce,n;HeBHoro crrpoca rro ,n;ocTyrrHbIM IJ;eHaM; Mara3J1HbI "Second Hand" )];JIH 6e,n;HbIx JIIO- ,n;e:ti y,n;OBJIeTBOpHIOT J1X IIoTpe6HocTb B TOBapax rrpJ1 HJ13KOM cep- BJ1CHOM 06CJIymJ1BaHJ1J1, a TaKme 06rn;ecTBeHHYIO rroTpe6HocTb B rro,n;,n;epmKe COIJ;J1aJIbHO He3arn;J1rn;eHHbIX CJIOeB HaCeJIeHJ1H. KOJIJ1QeCTBeHHo rrOKa3aTeJIVI COIJ;J1aJIbHo:ti a,n;peCHOCTVI He J13MepHIOTCH. 3cmemUlleC1CUe n01Ca3ame.n,u YCJl.yz BKJIIOQaIOT rapMOHJ1Q- HOCTb, COOTBeTCTBJ1e Tpe60BaHJ1JIM MO)];bI J1 CTVIJIIO, IJ;eJIOCTHOCTb KOMrr03J1IJ;J1J1 J1 xy,n;omecTBeHHYIO Bblpa3J1TeJIbHOcTb: - a pXJ1TeKTypHo- rrJIaHJ1pOBOQHbIX perneHJ1J1 rrOMern;eHJ1M OpraHJ13aU;J1J1, J1HTepbepa 3aJIa 06CJIymVIBaHJ1H, clJaca)];a 3,n;a- HVIH, BbIBecoK, BJ1TpJ1H, BbIKJIa,n;KJ1 TOBapoB Ha ToprOBOM 060- py,n;oBaHVIVI; - pa6oQero MeCTa J1 BHelllHero BJ1,n;a 06CJIymJ1BaIOrn;ero rrep- COHaJIa, J1CrrOJIHeHJ1H peKJIaMHbIX MaTepJ1aJIOB, cpJ1pMeHHblx 3Ha- KOB J1 YKa3a TeJIeJ1, corrpoBo,n;J1TeJIbHOM ,n;OKYMeHTaIJ;J1J1 VI )];p.; - CepBJ1pOBKJ1 CTOJIOB B 3aJIaX OpraHJ13aIJ;VIti 06rn;ecTBeHHo- ro rrJ1TaHVIH, ocpopMJIeHJ1H VI rro,n;aQJ1 KYJIJ1HapHoti rrpo,n;YKIJ;J1J1; - J13,n;eJIJ1J1, BblrrOJIHHeMblX rro J1H)];J1BJ1)];yaJIbHbIM 3aKa3aM IIOTpe6J1TeJIeti; - CIJ;eHapJ1H 06CJIymJ1BaHJ1H. 3CTeTJ1QeCKJ1e CBoticTBa YCJIyr ,n;OJImHbI COOTBeTCTBOBaTb cpVIpMeHHoMY CTJ1JIIO CepBJ1CHoti OpraHJ13aIJ;J1VI. 68 
O<popMJIeHJ1e rrOMeIII;eHJ1M CepBJ1CHbIX OpraHJ13aIJ;J1M rrpe,lJ;rrO- JIaraeT J1CrrOJIb30BaHJ1e pa3JIJ1qHbIX xY,lJ;OmeCTBeHHO-Bblpa3J1TeJIb- HbIX Cpe,lJ;CTB, Me6eJIJ1 J1 ,lJ;p. O<pOpMJIeHJ1e <paCa,lJ;a 3,lJ;aHJ1H BKJIIOqaeT BJ1TpJ1HbI J1 BbIBeC- KY. ,n:JIH O<pOpMJIeHJ1H BbIBeCKJ1 J1CrrOJIb3YIOTCH CBeT, IJ;BeT, rpa- <pJ1QeCKJ1e J1 TeKCTOBble J1306pameHJ1H. PaCrrOJIOmeHJ1e BbIBeCKJ1 MOmeT 6bITb BepTJ1KaJIbHbIM J1JIJ1 rOpJ130HTaJIbHbIM. 3CTeTJ1QeCKOe O<pOpMJIeHJ1e <POpMJ1pyeT aTMOC<pepy KOHTaK- THOM 30HbI. IJ:BeT Me6eJIJ1 (pa60Qero CTOJIa) J1 060pY,lJ;OBaHJ1H ,lJ;OJI- meH COQeTaTbCH C 06III;J1M <POHOM nOMeIII;eHJ1H. BHelllHJ1M BJ1,lJ; crreIJ;J1aJIJ1CTa rro CepBJ1CY HBJIReTCH 3JIeMeH- TOM, <POpMJ1PYIOIII;wrvI cpe,lJ;y KOHTaKTHOM 30HbI J1 BrreQaTJIeHJ1e rroTpe6J1TeJIH, C03,lJ;aeT ,lJ;OBepJ1TeJIbHOe OTHOllleHJ1e K crreIJ;J1aJIJ1- CTY rro CepBJ1CY. BHelllHJ1M BJ1,lJ; cneIJ;J1aJIJ1CTOB no CepBJ1CY CKJIa- ,lJ;bIBaeTC.H J13 O,lJ;em,lJ;bI, 06YBJ1, rrpJ1QeCKJ1, KOCMeTJ1KJ1, OCaHKJ1, MJ1MJ1KJ1, meCTOB, MaHepbI rrOBe,lJ;eHJ1H J1 T. ,n;. Mo,n;eJIb J1 IJ;BeTOBOe pellleHJ1e YHJ1<POpMbI 3aBJ1CHT OT BJ1,lJ;a OpraHJ13aJ1J1 J1 rrpe,n;oc- TaBJIHeMbIX YCJIyr. 3CTeTJ1QeCKOe o<popMJIeHJ1e CepBJ1CHOM OpraHJ13aIJ;J1J1 ,lJ;OJIm- HO COOTBeTCTBOBaTb Tpe60BaHJ1HM I1paBJ1JI 6bITOBoro 06cJIymJ1- BaHJ1H HaCeJIeHJ1H B POCCJ1MCKOM <Pe,lJ;epaJ1J1 M ,n;pyrJ1M HopMa- TJ1BHbIM ,n;OKYMeHTaM. IIo1Ca3ameJLU uucflopMamu8uocmu YCJl.yz. J1H<popMaTJ1B- HOCTb YCJIyr xapaKTepJ13yeTCH: ----- HaJIJ1QJ1eM He06xo,lJ;J1MOM ,lJ;OCTOBepHOM J1H<popMaIJ;J1J1 06 aCCOpTJ1MeHTe YCJIyr, J1CI10JIHJ1TeJIe, rrpaBJ1JIaX J1 YCJIOBJ1HX OKa- 3aHJ1.H YCJIyr, B TOM QJ1CJIe 0 rrpaBJ1JIaX OKa3aHJ1H YCJIyr J1 rrpaBax nOKyrra TeJIeM; ---- COOTBeTCTBJ1eM rrepCOHaJIa CBoeMY rrpo<peCCJ10HaJIbHOMY Ha3HaQeHJ1IO, B TOM QJ1CJIe KOMrreTeHTHOCTJ1 J1 crrOC06HOCTJ1 npe- OCTaBJ1Tb rroKyrra TeJIHM HymHYIO J1H<popMaIJ;J1IO. Tpe60BaHJ1H K J1H<popMaTJ1BHOCTJ1 YCJIyr OTpamaIOTC.H B HOp- MaTJ1BHbIX ,n;OKYMeHTax PCP. COrJIaCHO IIpaBJ1JIaM 6bIToBoro 06- CJIymJ1BaHJ1H HaCeJIeHJ1H CepBJ1CHa.H OpraHJ13aJ1.H (J1CrrOJIHJ1Te.JIb) 06H3aHa ,lJ;OBeCTJ1 ,lJ;0 rroTpe6J1TeJIH <pJ1pMeHHOe HaJ1MeHOBaHMe CBoeM OpraHJ13aIJ;J1Ji1, MeCTO ee Haxom,n;eHJi1H, IOpJi1,n;Ji1QeCKJi1M 69 
a,n;pec, TJi1rr, KJIaCC Ji1 pemJi1M pa60TbI. 06bIQHO YKa3aHHaJI MH<POP- MaJi1H pa3MeI..IJ;aeTCH Ha BbIBeCKe. CepBJi1CHaH OpraHJi13aIJ;J1H (Ji1C- rrOJIHJi1TeJIb) 06H3aHa rrpe,n;OCTaBJi1Tb rroTpe6Ji1TeJIIO Ji1H<pOpMaIJ;Ji1IO o rocy,n;apCTBeHHOM perJi1CTpaIJ;Ji1Ji1 C YKa3aHJi1eM HaJi1MeHOBaHJi1H 3aperJi1CTpJi1pOBaBlllerO ero opraHa. ECJIJi1 BJi1,n; ,n;eHTeJIbHOCTJi1, ocy- III;eCTBJIHeMOM Ji1CrrOJIHJi1TeJIeM, rro,n;JIemJi1T JIJi1IJ;eH3Ji1pOBaHJ1IO, rro- Tpe6Ji1TeJIIO ,n;OJImHa 6bITb rrpe,n;OCTaBJIeHa Ji1H<popMaIJ;Ji1H 0 HOMe- pe JIJi1IJ;eH3Ji1Ji1, cpOKe ee ,n;eticTBJi1H, a TaKme 06 opraHe, BbI,n;aB- rneM JIJi1IJ;eH3Ji1IO. CepBJi1CHaH OpraHJi13aIJ;Ji1H (Ji1CrrOJIHJi1TeJIb) 06H3aHa CBoeBpe- MeHHO rrpe,n;OCTaBJIHTb rroTpe6Ji1TeJIIO He06xo,n;Ji1MYIO Ji1 ,n;OCTOBep- HYIO Ji1H<popMaIJ;Ji1IO 06 YCJIyrax (pa60Tax), KOTopaH B 06H3aTeJIb- HOM rropH,n;Ke ,n;OJIjKHa co,n;epma Tb: - rrepeqeHb OKa3bIBaeMblX YCJIyr (BblrrOJIHHeMblx pa60T) Ji1 <POpM Ji1X rrpe,n;OCTaBJIeHJi1H; - 0603HaQeHJi1H CTaH,n;apTOB, 06H3aTeJIbHbIM Tpe60BaHJi1HM KOTOpbIX ,n;OJImHbI COOTBeTCTBOBaTb YCJIyrJ1 (pa60TbI); - CpOKJi1 OKa3aHJi1H YCJIyr (BblrrOJIHeHJ1H pa60T); - ra paHTJi1t1Hble CpOKJi1, eCJIJi1 OHJi1 YCTaHOBJIeHbI <pe,n;epaJIb- HbIMJi1 3aKOHaMJi1, Ji1HbIMJi1 rrpaBOBbIMJi1 aKTaMJi1 Pet> Ji1JIJ1 ,n;orOBO- pOM, JIJi160 rrpe,n;YCMOTpeHbI 06bIQaeM ,n;eJIOBOrO 060poTa; - IJ;eHbI Ha OKa3bIBaeMble YCJIyrJi1 (BblnOJIHHeMble pa60TbI), a TaKme Ha Ji1CnOJIb3yeMble rrpJi1 aTOM MaTepJi1aJIbI, 3arraCHble qaCTJi1 Ji1 CPYPHJi1TYPY Ji1CrrOJIHJi1TeJIH (0503Ha qeHHble Ha Ji1X 06pa3- ax) Ji1 CBe,n;eHJi1H 0 rrOpJI,n;Ke Ji1 cpopMe orrJIa TbI; - CBe,n;eHJi1H 0 rro,n;TBepm,n;eHJi1Ji1 COOTBeTCTBJi1H YCJIyr (pa60T) YCTaHOBJIeHHbIM Tpe60BaHJi1HM (HOMep CepTJi1<pJi1KaTa COOTBeT- CTBJi1H, CpOK ero ,n;et1CTBJi1H, opraH, ero BbI,n;aBlllJi1t1, Ji1JIJi1 perJi1CT- paIJ;Ji10HHbIM HOMep ,n;eKJIapaIJ;Ji1Ji1 0 COOTBeTCTBJi1Ji1, CpOK ee ,n;eM- CTBJi1.R, HaJi1MeHOBaHJ1e Ji1CrrOJIHJi1TeJIH, npJi1HHBlllero ,n;eKJIapaIJ;Ji1IO, Ji1 opraH, ee 3a perJi1CTpJi1pOBaBlllJi1t1). ,L(JIH 03HaKOMJIeHJi1H rroTpe6Ji1TeJIIO ,n;OJImHbI 6bITb rrpe,n;CTaBJIeHbI: - IIpaBJ1JIa OKa3aHJi1H YCJIyr; - a,n;pec Ji1 TeJIe<pOH rro,n;pa3,n;eJIeHJ1H rro 3aI..IJ;VlTe npaB rro- Tpe6Ji1TeJIet1 opraHa MeCTHoro caMoyrrpaBJIeHJi1H, eCJIJi1 TaKoe rro,n;- pa3,n;eJIeHJi1e Ji1MeeTCH; 70 
- 06pa3bI OrOBOpOB (KBJ1TaHJ1ti, J1HbIX ,lJ;OKYMeHToB) 05 OKa3aHJ1J1 YCJIyr (BblnOJIHeHJ1J1 pa60T); - 06pa3bI (MO,lJ;eJIJ1) J13rOTaBJIJ1BaeMblX J13,n;eJIJ1M, aJIb60MbI J1 mypHaJIbI C Mo,n;eJIHMJ1 J13,n;eJIJ1M J1 T. n.; - rrepeqeHb KaTerOpJ1ti rroTpe6J1TeJIeM, J1MeIOrn;J1X rrpaBO Ha nOJIyqeHJ1e JIbrOT, a TaKme rrepeqeHb JIbrOT, rrpe,n;OCTaBJIHeMbIX rrpJ1 OKa3aHJ1J1 YCJIyr (BblrrOJIHeHJ1J1 pa60T) B COOTBeTCTBJ1J1 C <pe- ,n;epaJIbHbIMJ1 3aKOHaMJ1 J1 J1HbIMJ1 rrpaBOBbIMJ1 aKTaMJ1 PCP. J1H<popMaJ1H ,n;OJImHa Haxo,n;J1TbCH B MeCTe, y,lJ;06HOM ,l]:JIH 0603peHJ1H. MCrrOJIHJ1TeJIb YCJIyr 06H3aH CBoeBpeMeHHO rrpe,lJ;oc- TaBJIHTb rroTpe6J1TeJIIO J1H<popMaJ1IO 0 CBoeM OpraHJ13aVIVI VI 06 OKa3bIBaeMblX YCJIyrax (BblrrOJIHHeMblx pa60Tax) B HarJIH,lJ;HoM J1 ,n:ocTyrrHoM <POp Me KaK rrpJ1 pa50Te B cTaVIoHapHblx YCJIOBVIJIX, TaK J1 rrpVI 06CJIymJ1BaHVIJ1 B ,n;pyrJ1x YCJIOBVIHX - BHe rrOCTOHHHO- ro MeCTa HaxOm,lJ;eHJ1H opraHVI3aJ1J1, BO BpeMeHHblx nOMeI.IJ:eHVI- HX, rrpJ1 J1CrrOJIb30BaHVIJ1 rrepe,lJ;BVImHblx rrpVIeMHblx rrYHKToB, BbI- e3,n;HbIMJ1 6pJ1ra,n;aMJ1 VI T. n. MH<popMaIJ;J1H ,lJ;OBO,n;J1TCH ,lJ;0 rroTpe6VITeJIH Ha PYCCKOM H3bI- Ke J1 ,lJ;OrrOJIHJ1TeJIbHO, rro YCMoTpeHJ1IO J1CrrOJIHVITeJIH, Ha rocy- ,lJ;apcTBeHHblx H3bIKax cy6'beKTOB PCP, H3bIKax Hapo,n;oB PCP. MCrrOJIHJ1TeJIb YCJIyr ,n;OJImeH J1MeTb KHVIry OT3bIBOB VI rrpe,n;- JIOmeHJ1M, KOTopaH rrpe,n;ocTaBJIHeTCH nOTpe6J1TeJIIO no ero Tpe- 60BaHJ1IO. J1H<popMaTJ1BHOCTb npe,n;nOJIaraeT nOJIHOe, ,n;ocToBepHoe VI cBoeBpeMeHHoe VIH<POpMVIpOBaHJ1e rroTpe6VITeJIH 0 npe,n;ocTaBJIH- eMOM 06CJIymJ1BaHJ1J1, YCJIyre. CBoeBpeMeHHaH VI ,n;ocToBepHaH J1H<popMaVIH 0 nJ1rn;eBOM J1 3HepreTVIqeCKOM eHHocTVI KYJIVIHap- HOM npO,lJ;YKJ1J1 n03BOJIHeT nOTpe6VITeJIIO npaBVIJIbHO, C yqeTOM B03pacTHblx oc06eHHocTeM VI COCTOHHJ1H 3,n;OpOBbH, BbI6paTb He- 06xo,n;J1MOe 6JIIO,n;O J1 KYJIJi1HapHOe J13,n;eJIJi1e. J1H<popMa TJ1BHOCTb YCJIyr nOBbIlllaeTCH C Ji1CnOJIb30BaHJi1eM pa3Ho06pa3Hblx BJi1,lJ;OB peKJIaMHO-J1H<popMaIJ;Ji10HHbIX MaTepJ1aJIOB. ITo nOKa3aTeJIHM KaQeCTBa ocyrn;eCTBJIHeTCJI KOHTpOJIb Ka- 'tJeCTBa YCJIyr Ji1 06CJIymJ1BaHJ1H. Ko1-tmpO.ll/b 'Ka'llecmea YCJl,yz (06- cAyu8aHu) npe,n;cTaBJIHeT C060M COBOKynHocTb onepaJi1M, BKJIIOQaIOrn;yIO npoBe,lJ;eHJ1e J13MepeHJi1M, Ji1CITbITaHJi1M, oeHKY 0,lJ;- 71 
HOti J1JIJ1 HeCKOJIbKJ1X XapaKTepJ1CTVIK YCJIyrVI (06CJIymVIBaHVIH) VI CpaBHeHJ1e rrOJIyqeHHbIX pe3YJIbTaTOB C YCTaHOBJIeHHbIMVI Tpe6o- BaHJ1HMJ1. 06eCrreqeHJ1e KaqeCTBa 3aBJ1CJ1T OT CJ1CTeMbI KOHTpOJIH Ka- qeCTBa. CUCmeMa 'K01impOA.R, 'Ka1.£eCm8a - 3TO cOBoKyrrHocTb rrpo- e)];yp, rrpOeCCOB J1 peCypCOB, 06eCneqVIBaIOaH OCym;eCTBJIe- HVIe o6rn;ero PYKOBO)];CTBa KaqeCTBOM YCJIyr. KOHTpOJIb KaqeCTBa OCyrn;eCTBJIHeTCH Ha BCeX CTa)];VIHX TeX- HOJIOrJ1qeCKOrO IIpOeCCa crreQJ1aJIJ1CTaMVI CepBJ1CHoti OpraHVI3a- QVIVI. KOHTpOJIIO IIO)];BepraeTCH rrpoQecc 06CJIymVIBaHJ1H rrOCeTVI- TeJIeti J1 rrp0J13BO,lJ;CTBeHHble TeXHOJIOrJ1qeCKVIe OrrepaJ1J1, rrpo- YKTbI rrJ1TaHVIH rrpJ1 OKa3aHJ1VI YCJIyr 06eCTBeHHOrO IIJ1TaHVIJI, HOBbIe J13eJIJ1H J1 J13,lJ;eJIJ1H, IIpOllle,lJ;lllJ1e peMOHT VI BOCCTaHOB- JIeHVIe. Ka qeCTBO J13,lJ;eJIJ1ti ,lJ;OJImHO COOTBeTCTBOBa Tb HopMa TJ1BHbIM Tpe60BaHVIHM rro BHelllHeMY BJ1)];y, pa3Mepy, KOHCTPYKTVIBHOMY pellleHJ1IO J1 xY)];OmeCTBeHHOMY o<popMJIeHJ1IO, J1H,lJ;VIBJ1)];yaJIbHbIM oco6eHHOCTHM rroTpe6J1TeJIH YCJIyrJ1 J1 ero meJIaHJ1IO, orrpe)];eJIeH- HOMY )];OrOBopOM. IIpJ1eMOqHblti KOHTpOJIb OTpeMOHTJ1pOBaHHbIX VI J13rOTOBJIeH- HbIX rro VIH)];J1BVI,lJ;yaJIbHOMY 3aKa3Y J13eJIJ1ti rrpOBO,l];J1TCH TeXHJ1- qeCKMM KOHTpOJIepOM VIJIVI ynOJIHOMOqeHHbIM JIJ1QOM opraHVI3a- J1J1. IIpVI rrpJ1eMOqHOM KOHTpOJIe rrpOBepHeTC.R COOTBeTCTBJ1e J13- ,n;eJIVIti Tpe6oBaHJ1HM ,lJ;eticTBYIOrn;eti HopMa TJ1BHOti ,lJ;OKYMeHTaJ1J1 C yqeTOM rrepeqHH pa60T, COrJIaCOBaHHoro C 3aKa3qJ1KOM. ECJIVI B pe3YJIbTaTe rrpVIeMOQHOrO KOHTpOJIH YCTaHOBJIeHO HeCOOTBeTCTBJ1e XOTH 6w o,n;Horo IIOKa3aTeJIH HOpMaTJ1BHoti ,lJ;OKYMeHTaQVIVI J1JIJ1 IIYHKTY, COrJIaCOBaHHOMY C 3aKa3QVIKOM, J13,n;eJIJ1H B03Bparn;aIOT- CH ,n;JIH YCTpaHeHVIH HeCOOTBeTCTBJ1H (HeJ1CnpaBHOCTJ1). KOHTpOJIb Ka QeCTBa rrpoecca 06CJIymVIBaHVIH 60JIee CJIOmeH J1 cy6DeKTJ1BeH BBVI,lJ;Y OTCYTCTBVIH BblpameHHbIX KOJIVIqeCTBeH- HbIX rrOKa3aTeJIeti KaQeCTBa YCJIyr. IIOBbIllleHJ1e KOHKypeHTocIIOCo6HOCTVI cepBVICHOt1 OpraHJ13a- VIJ1 3aBJ1CVIT OT MepOrrpWHTJ1J1 rro rrOBbIllleHVIIO KaQeCTBa YCJIyr. IIoTpe6VITeJIbcKJ1e Tpe6oBaHJ1H K CTaH,lJ;apTaM 06CJIymVIBaHVIH rro- 72 
CTO.HHHO paCTYT, OCTJ1jKeHJ1e BbICOKOrO KaqeCTBa YCJIyr CTaHO- BJ1TC.H OCHOBHOM 3a,n;a qeM CepBJ1CHbIX OpraHJ13aO;J1M. YqeHble B pa3HbIX CTpaHaX 3aHJ1MaIOTC.H BOnpOCaMJ1 BbI,n;eJIe- HJ1.H <paKTOpOB, onpe,n;eJI.HIOIII;J1X KaqeCTBO YCJIyr. 'YqeT 3TJ1X OC- HOBHbIX <paKTOpOB, onpe,n;eJI.HIOIII;J1X KaqeCTBO YCJIyr, .HBJI.HeTC.H nep- BOCTeneHHOM 3a,n;aqeM CepBJ1CHbIX OpraHJ13aJ1J1, nOCKOJIbKY OT 3TOrO 3aBJ1CJ1T J1X pa3BJ1TJ1e J1 <pJ1HaHCOBOe COCTO.HHJ1e (pJ1c. 2). OCHOBHblE nOKA3ATEJlH KA'LJECTBA YCJlyr fIOKaJaTCJIH npHMCHCIIHJI nOKaJaTCJ1H 6e30naCHOCTH .1VIJI )f(J{3HH H 3.llopoBMr nOTpe6HTCJ1CH 110 KaJaTCJIH 6C30naCilOCTH AM OKpyiKalOutcH cpC.llLJ IloKaJaTCJ1H COBMCCTHMOCTH r IOKaJanJ1H coxpaliliOCTH HMyu.JCCTBa H HH4>opMaWiH IloKaJaTCJ1H npe.llnpIDITIDI 110 KaJaTe.TIH np<>4>ccc HOllaJIbllO ro ypOBIiJi ncpCOllaJIa 110 KaJaTCJJH IIa.l!CIKIlOCTH pC3ynLTaTa ycnyrH IloKaJaTCJJH 3f1aflHJl H C06nlO.llCHHJl npoq,CCCHOllaJIbIlOH JTHKH OOKaJaTCJIH CTOHKOCTH pe3YJ1bTaTa YCJ1yrH K BHCWHHM B03.llCHCTBHJlM IloKaJdTCJIH cnoco6I1o(.'TH K PYKOBO./:VIIUCH pa60Tc nOKaJaTeJ1H nOMeX03autHuteilHOCTH IloKaJaTcJ1H ypoBIUI npoq,CCCHOHaJIbHOH nO.llfOTOBKH H KBaJlHq,HKaUHH nOKaJaTCJ1H Ha.l!CIKHOCTH npe.llOCTaB.J1eHHJI YCJ1yrH PI1C. 2. rpynnoBble nOKa3aTeJIV1 KaqeCTBa YCJIyr . 4>eepaJIbHbIM 3aKOH OT 27 ,n;eKa6p.H 2002 r. NQ 184-4>3 "0 TeXHJ1QeCKOM perYJIJ1pOBaHJ1J1" onpe,n;eJIJ1JI HOBbIe 3a,n;aqJ1 no CTaH- a pTJ13aIJ;J1J1 rrOKa3aTeJIeM KaqeCTBa YCJIyr. CYIII;eCTBeHHa.H pOJIb B 06eCrreqeHJ1J1 KaqeCTBa OTBO,n;J1TC.H OpraHJ13aIJ;J1.HM J1 npo<peCCJ10- HaJIbHbIM 06De,n;J1HeHJ1.HM, TaKJ1M KaK AccoIJ;J1aIJ;J1.H OpraHJ13aIJ;J1M c<pepbI YCJIyr, COI03 napJ1KMaXepOB J1 KOCMeTOJIOrOB POCCJ1J1, AccoIJ;J1aIJ;J1.H PYCCKJ1X y60POqHbIX KOMnaHJ1ti, AccoIJ;J1aJ1.H npe- npJ1.HTJ1ti XJ1MQJ1CTKJ1 J1 npa QeQHbIX, JIJ1ra J1H,n;yCTpJiiJii MO,n;bI, a TaKme peMeCJIeHHbIe naJIaTbI J1 T. ,n;. AKTyaJIbHbIM HarrpaBJIeHJ1eM pa60T B 06JIaCTJii nOBbIIlle- HJ1.H Ka qeCTBa YCJIyr .HBJI.ReTC.H OpraHJ13aIJ;J1.H npe,n;OCTaBJIeHJii.H 06'beKTJ1BHOM VIH<popMaIJ;VIVI nOTpe6J1TeJI.HM 0 KaQeCTBe YCJIyr, 73 
BIIe,n;peHwe rrOpH,lJ;Ka KJIaCCI1<pJ1KaJ1J1 YCJIyr, rro Ka TerOpJi1HM Ka qeCTBa. ,n:JIH pemeHJ1H 3TOM rrp06JIeMbI HaJ160JIee BamHbIMJi1 HBJIHIOT- CH CJIeYIOIII;J1e 3a,lJ;aQJ1: . YTOqHeHJ1e 06'beKTOB TeXHJ1qeCKOrO perYJIJ1pOBaHJ1H; . C03,n;aHJ1e J1 BHe,n;peHJ1e CJ1CTeMbI ,lJ;06pOBOJIbHOM CepTJ1- <pJ1KaJi1J1 Ji1 KJIaCCJ1<pJ1KaQJ1J1 OpraHJ13aQJ1M CepBJ1CHOrO o6cJIY- jKJ1BaHJi1H; . C03,n;aHJ1e Qepe3 CTaHapTJ13aJi1IO J1 CepTJi1<pJ1KaQJ1IO YCJIO- BJ1M ,lJ;JIH ,lJ;06pOCOBeCTHOM KOHKypeHQJ1J1 rrpe,lJ;rrpJ1HJ1MaTeJIeM Ji1 rrOBblmeHJ1e J1H<POpMJ1pOBaHHOCTI1 rroTpe6J1TeJIeM 0 Ka qeCTBe YCJIyr. I1oKa3aTeJIJ1 KaQeCTBa YCJIyr OTpamaIOTCH B HOpMaTJ1BHbIX OKYMeHTax: CTaHapTax BJ1,lJ;a "HOMeHKJIaTypa rrOKa3aTeJIeM Ka- QeCTBa" ,lJ;JIH KOHKpeTHOM rpyrrrrbI (BJi1,lJ;a) O,lJ;HOpO,lJ;HbIX YCJIyr, CTaH- apTax Ha YCJIyrJi1, npoecc 06CJIymJi1BaHJ1H (rrpe,n;OCTaBJIeHJ1H YCJIyrJ1) rrpe,n;rrpJ1HTJi1H ccpepbI YCJIyr, CTaH,n;apTax BJ1,lJ;a "Tpe6o- BaHJ1H K 06CJIymJ1BaIOIII;eMY rrepCOHaJIY" ,n;JIH pa3JIJi1QHbIX BJ1,lJ;OB YCJIyr, ,n;OKYMeHTax CJ1CTeMbI yrrpaBJIeHJ1H KaQeCTBOM, rrpaBJi1JIaX, MeTO,lJ;Ji1KaX J1 peKOMeH,lJ;aJ1HX rro oeHKe COOTBeTCTBJ1H YCJIyr J1 rrpoQecca 06CJIymJ1BaHJ1JI (rrpe,lJ;OCTaBJIeHJ1H YCJIyrJ1) rrpe,lJ;rrpJi1H- TJ1H J1 aTTeCTaJ1J1 rrepCOHaJIa. KOHTpOJIb KaQeCTBa YCJIyr 11 OQeHKa rrOKa3aTeJIeM KaqeCTBa yCJIyr oCYIQeCTBJIHIOTCH C J1CrrOJIb30BaHJi1eM pa3JIJi1QHbIX MeTO,lJ;OB, KOTopble KJIaCCJi1<pJ1IJ;J1PYIOT rro CJIeYIOIII;J1M rrpJ13HaKaM: 1) eJIJ1 rrpJ1MeHeHJi1H; 2) <PJ13J1KO-CTa TJ1CTJ1QeCKJ1e rrpJi13HaKJi1 J1 rrpOIJ;e,lJ;ypbI; 3) MeTo,n;bI <POpMJ1pOBaHJi1H pe3YJIbTaToB. ITo 'lteJl,.R,M npUMenenUJL MeTO,lJ;bI KOHTpOJIH J1 OeHKJ1 KaQe- CTBa YCJIyr rrO,lJ;pa3,n;eJIHIOTCH Ha TpJi1 rpyrrrrbI: 1) orrpe,lJ;eJIeHJi1e COOTBeTCTBJ1H Ka QeCTBa YCJIyr Tpe6oBaHJi1HM HOpMaTJ1BHOM ,lJ;OKYMeHTaJi1J1 J1/J1JIJ1 rroTpe6J1TeJIH ---- rrpJ1 <pop- MJ1pOBaHJ111 cTaH,n;apToB Ha YCJIyrJ1 (rrpoecc rrpe,lJ;OCTaBJIeHJ1H YCJIyrJi1, rrpe,n;rrpJ1HTJ1e, rrepCOHaJI), oeHKe COOTBeTCTBJ1H YCJIyr J1 CJ1CTeM KaQeCTBa; 74 
2) YCTaHOBJIeHJ1e <paKTopoB (YCJIOBJ1ti), crroco6cTByroI.IJ;J1X ,n;0CTJ1meHJ1IO Tpe6yeMoro ypOBH.H KaqeCTBa YCJIyr - rrpJi1 yrrpaB- eHJ1J1 KaqeCTBOM; 3) CpaBHJi1TeJIbHa.H ou;eHKa (paHmJ1pOBaHJ1e) KaqeCTBa BbIIIOJI- HeHJi1.H o,n;J1HaKOBbIX YCJIyr pa3JIJ1qHbIMJ1 rrp e,n;rrp Ji1.HTJ1.HMJi1. ITo ifJu3U'KO-CmamucmU1.£eC'KUM npU31ia'KaM J1 rrpou;e,n;ypaM MeTO,n;w KOHTpOJI.H J1 Ou;eHKJ1 rroKa3aTeJIe KaqeCTBa YCJIyr rro,n;- pa3,n;eJI.HIOT Ha rr.HTb rpyrrrr: 1) J1HCTpYMeHTaJIbHbI - B BJ1,n;e pe3YJIbTaTa cooTBeTcTBY- rorn;Ji1X J13MepeHJ1M; 2) OpraHOJIerrTJ1qeCKJ1ti -- qepe3 peaKU;Ji1IO opraHoB qYBCTB KOHTpOJIepa. Pe3YJIhTaT Ou;eHKJ1 MomeT HOCJ1Tb KaqeCTBeHHblti (aJIbTepHa TJ1BHa.H Ji1JIJ1 rpa,n;aU;Ji10HHa.H ou;eHKa) J1JIJ1 KOJIJ1qeCTBeH- HbI xa paKTep; 3) Mo,n;eJIbHO-paCqeTHblti - C J1CrrOJIb30BaHJi1eM 3aBJ1CJ1MOCTJi1 OeHJi1BaeMOro rrOKa3aTeJI.H KaqeCTBa OT rroKa3aTeJIe, orrpe,n;e- JI.HeMbIX ,n;pyrJi1MJi1 MeTo,n;aMJ1 (,n;eTepMJ1HJi1pOBaHHbIM) J1JIJi1 Mo,n;eJIJi1- pOBaHJ1eM CJIyqatiHoro rrpou;ecca <POpMJ1pOBaHJi1.H rrOKa3aTeJIeti KaqeCTBa (cToXaCTJi1qeCKJ1ti); 4) 3KcrrepTHblti - Ha OCHOBe aHaJIJi13a cym,n;eHJ1ti (KaQeCTBeH- HbIX Ji1 KOJIJ1QeCTBeHHblX ou;eHoK) 3KcrrepToB; 5) COIJ;J1oJIOrJ1QeCKJi1ti - rrpoBe,n;eHJ1e COIJ;J10JIOrJi1QeCKJ1X Ji1C- CJIe,n;oBaHJi1M J1 aHaJIJ13a rrOJIYQeHHbIX ,n:aHHbIX. MemOa'bL ifJopMup08a1iU.fl, pe3YA'bmam08 KOHTpOJI.H J1 Ou;eHKJ1 rroKa3aTeJIe KaQeCTBa rro,n;pa3,n;eJI.HIOT Ha ,n;Be rpyrrnbI: 1) orrpe,n;eJIeHJ1e pa3.JIJ1QJ1ti e,n;Ji1HJi1QHbIX rrOKa3a TeJIe Ka qe- CTBa: > ,n;eTepMJ1HJi1pOBaHHoti pa3HOCTJ1 3Ha QeHJ1ti J1JIJ1 MrHoBeHHoti pa3HOCTJ1; > pa3HOCTJ1 CTa TJi1CTJi1QeCKJi1X xa paKTepJi1CTJ1K (Ma TeMa TJ1QeC- Koe OmJ1,n;aHJ1e, ,n;J1cnepCJ1.H); > pa3HOCTJi1 rrporH03HbIX 3HaQeHJi1ti rrOKa3aTeJI.H Ha orrpe,n;e- ReHHblti MOMeHT BpeMeHJ1 J1JIJ1 pa3HOCTJ1 CKopocTeti J13MeHeHJ1.H (TpeH,n;a) Ma TeMa TJ1QeCKOrO OmJ1,n;aHJi1.H 3Toro rrOKa3a TeJI.H. 3TJ1 MeTO,n;bI Ji1CrrOJIb3yroT IIpJ1 Bcex crroco6ax no.rryqeHJi1.H 3Ha "LJe- HMti rrOKa3aTeJIeti KaQeCTBa, KpOMe arrOJIOrMqeCKJi1X 06CJIe,n;OBaHJi1M; 75 
2) <POpMJ1pOBaHJ1e o606m;eHHblx nOKa3aTeJIet1: > MeTO,n; KBaJIJ1MeTpJ1J1 - C Ji1CnOJIb30BaHJi1eM B3BerneHHoro CYMMJi1pOBaHJ1H eJi1HJi1qHbIX nOKa3aTeJIet1 onpe,n;eJIeHJi1eM "BecoB" 3KcrrepTHbIM nYTeM; > MeTO BbI60pa onpe,n;eJIHIOm;erO rrOKa3aTeJIH, COOTBeTCTBJi1e KOToporo YCTaHOBJIeHHbIM Tpe6oBaHJi1HM HBJIHeTCH rJIaBHbIM YC- JIOBJi1eM npJi13HaHJ1H YCJIyrJi1 KaqeCTBeHHot1, He6oJIblllJ1e OTKJIOHe- HJi1JI 3HaqeHJi1J1 ,n;pyrJi1X rrOKa3aTeJIeJ1 npJ13HaIOTCH HeCYIII;eCTBeH- HbIMJi1. Orrpe,n;eJI.ffIOm;Ji1M nOKa3a TeJIeM peKoMeH,n;yeTcH npJi1HJi1Ma Tb nOKa3aTeJIb 6e30rraCHOCTJi1; > MeTO,n; BbI60pa B KaqeCTBe onpe,n;eJIHIOIII;erO rrOKa3aTeJIH C Hali16oJIblllet1 CKOpOCTbIO li13MeHeHJ1H. 3TJi1 rpynnbI MeTo,n;OB li1CrrOJIb3YIOT rrpli1 Bcex cnoco6ax nOJIY- qeHli1H 3HaqeHli1J1 nOKa3aTeJIeJ1 KaQeCTBa. BOLlpOCbl,4l1H caMoKoHTpOOH - 1. Jl.aume onpeaeJl,e1-£ue n01i.R,mUJLM "1\,a1.teCm80 YC.lLyz", "'Ka- 1.teCm80 06cAYJlCU8a1iU.R,", "c8oucm8o YCAYZU (06cAYJICU8a1iU.H)", "n01\,a3ameJl,'b 1\,a1.£eCm8a YCAYZU (06cAYJlCU8a1iUJL)". 2. JI.AJL Ka1\,UX 1{eJl,eu UCnOA'b3Y1OmC.fl, n01\,a3ameJl,U 1\,a1.£eCm8a YCAYZ? 3. Om 1.Lezo 3aeucum 1\,a1.Lecmeo UCnOA1-£e1-£UJL U pe3YA'bmama YC.lLYz? 4. II epe1.£uc.lLume zpynn'bL n01\,a3ameJLeU 1\,a1.£eCm8a YCAYZ U aaume ux 06'14Y1O xapa1\,mepUcmu1\,Y. 5. IIepe1lucAume U aaume xapa1\,mepucmu1\,Y n01\,a3ameJl,.fl,M 1ia31ia 1.£e1i U.fl, YC./l, YZ. 6. llepe1.£UCAUme U aaume xapa1\,mepUcmu1\,Y n01\,a3ameJl,.fl,M 6e30naC1-£Ocmu YC./l,Yz. 7. IIepe1.LucAume U aaume xapa1\,mepucmu1\,Y n01\,a3ameJl,.fl,M 1-£aaeJIC1iocmu YC.lLYZ. 8. fIepe1.£UCAUme U aaume xapa1\,mepucmu1\,Y n01\,a3ameJl,.R,M n pocjJeccuo1iQ,./l, 'b1iOZO yp081iJL nepC01iCIAa. 9. JIepe1.£uc./l,ume U aaume xapa1\,mepucmu1\,Y 3CmemU1.£ec- 1\,UM n01\,a3ameJl,.fl,M, YCAYZ. 76 
10. IIepe1.£uc./l,ume U aai1me xapa'Kmepucmu'KY nO'Ka3amMJlM, UllrjJopMamU81iOCmU YC./Lyz. 11. Ka'K08'bL 1{MU, cY1iocm'b U MemOa'bL 'Ko1-£mpo./LJL U o1{e1i- KU 'Ka1.£eCm8a YC./Lyz? 3.2. nOKa3aTellH 3eKTHBHoCTH cepBHcHoH AeBTellbHOCTH oprauH3aHH YCTOMqMBOe 3KOHOMMqeCKOe pa3BMTMe cepBMCHOM opraHM- 3aMM B YCJIOBM.HX rrOCTO.HHHOrO M3MeHeHM.H PbIHOqHOM cMTyaMM OCHOBbIBaeTC.H Ha aHaJIM3e 3<PcpeKTMBHoCTM cepBMCHOM ,n;e.HTeJIb- HOCTM. CMCTeMaTMqeCKMM aHaJIM3 rrOKa3aTeJIeM cepBVlCHOM ,lJ;e.HTeJIb- HOCTM rr03BOJI.HeT: - 6bICTpO OeHJ1BaTb pe3YJIbTaTMBHOCTb cepBMcHoi1 ,lJ;e.HTeJIb- HOCTM opraHM3aJ1M; - CBoeBpeMeHHO BbI.HBJI.HTb <paKTopbI, BJIM.HIOJ1e Ha BeJIM- qMHY rrOJIyqaeMOM rrpM6bIJIJ1 rro KOHKpeTHbIM BM,lJ;aM rrpe,lJ;OCTaB- JIHeMbIX YCJIyr; - orrpe,lJ;eJI.HTb paCXO,lJ;bI (M3,lJ;epmKJ1 o6paeHM.H) M TeH,lJ;eH- MM MX M3MeHeHM.H, QTO Heo6xo,lJ;MMO ,lJ;JI.H orrpe,n;eJIeHM.H CTOMMO- CTM YCJIyr M paCqeTa peHTa6eJIbHOCTM; - HaXOMTb OrrTMMaJIbHble rrYTM rrOBbIllleHM.H s<pcpeKTMBHo- CTM cepBMCHOM ,lJ;e.HTeJIbHOCTVI M rrOJIyqeHM.H npM6bIJIM. BamHeMlllMM IIOKa3aTeJIeM s<p<peKTMBHoCTM paooTbI cepBMC- HOM opraHM3aMM .RBJIJIeTC.H rrpM6bIJIb, OTpamaIOm;a.H pe3YJIbTa- TbI ,lJ;e.HTeJIbHOCTM cepBMCHOM opraHM3aMM - 06'"beM M CTPYKTY- py rrpe,n;OCTaBJIeHHbIX YCJIyr, rrpOM3Bo,n;MTeJIbHOCTb Tpy,n;a, ypo- BeHb 3aTpaT, HaJIJ1qMe HerrpOM3Bo,n;MTeJIbHbIX paCXO,lJ;OB M IIOTepb VI T. ,lJ;. OT pa3Mepa rrOJIyqeHHOM rrpM6bIJIJ1 3aBMC.HT rrOrrOJIHeHMe OCHOBHbIX <POH,lJ;OB J1 060POTHbIX cpe,n;CTB, B03MomHOCTb MaTepM- aJIbHoro nOOpeHJ1.f1 pa6oTHMKOB, yrrJIaTa HaJIOrOB M ,n;p. HaJIM- 'tIMe rrpM6bIJIM CBM,n;eTeJIbCTByeT 0 TOM, qTO pacxo,n;bI cepBMCHOM OpraHM3aMM rrOJIHOCTbIO rrOKpbIBaIOTC.H ,lJ;Oxo,n;aMM OT 06CJIymM- BaHJ1.H rroTpe6MTeJIeM. IIpM6bIJIb cepBMCHOM opraHM3aMM paCCqM- TbIBaeTC.H KaK pa3HocTb Memy BceMM ee ,n;oxO,lJ;aMM M pacxoa- 77 
MJ1. Pa3JIJ1qaIOT npJ16bIJIb OT OKa3aHJ1H YCJIyr (onepaQJ10HHaH J1JIJ1 BaJIOBaH rrpJ16bIJIb), rrpJ16bIJIb ,n;O HaJIoroo6JIomeHJ1H J1 rrpJ16bIJIb rrOCJIe HaJIoroo6JIomeHJ1H (qJ1CTYIO rrpJ16bIJIb). JIPU6otJl/b nOCAe 1iQA02oo6AOJICe1iU (1.£ucma npu6oLJ1o) pac- CQJ1TbIBaeTCH C YQeTOM TaK Ha3bIBaeMbIX rrpoqJ1X rrJIaHJ1pyeMblx J1 HerrJIaHJ1pyeMblx ,n;OXO,l];OB J1 pacxo,n;OB. K rrJIaHJ1pyeMbIM pacxo- ,n;aM OTHOCHT HaJIOrJ1, yrrJIaQJ1BaeMbIe B cpe,n;epaJIbHbIM J1 MeCT- HbIM 6IO,n;meT; HerrJIaHJ1pyeMble pacxo,n;bI - lllTpacpbI, rreHJ1 J1 HeYCTOt1KJ1, ynJIaQeHHble 3a HapyrneHJ1e ,n:orOBopHbIX 06H3a- TeJIbCTB, y6bITKJ1 OT CnJ1CaHJ1H 6e3Ha,n;emHbIX ,n;OJIrOB J1 ,n;pyrJ1e rrOTepJ1, KOTopble YMeHblllaIOT orrepaJ10HHYIO rrpJ16bIJIb. K He- rrJIaHJ1pyeMbIM ,n;oxo,n;aM OTHOCHT lllTpacpbI, rreHJ1 J1 HeYCTOMKJ1, rrOJIYQeHHble OT pa3JIJ1QHbIX OpraHJ13aQJ1t1, J13JIJ1II1KJ1 TOBapHO- MaTepJ1aJIbHbIX QeHHOCTeJ1, BbIHBJIeHHble rrpJ1 J1HBeHTapJ13aJ1J1, CIIJ1CaHJ1e Kpe,n;VITopCKOM 3a,n:OJImeHHOCTVI 3a J1CTeQeHVIeM CpOKOB VICKOBOM ,n;aBHOCTVI J1 ,n;p. JIpu6'bL./l-o om O'Ka3a1iU YCAYZ orrpe,n;eJIHeTCH KaK pa3HOCTb Mem,n;y BblpYQKOM OT OKa3aHJ1H YCJIyr rroTpe6VITeJIHM J1 ce6eCT0J1- MOCTbIO 3TVIX YCJIyr. IIy = By - C y , r,n;e IIy - rrpJ16bIJIb OT OKa3aHJ1H YCJIyr; By - CYMMa BblpYQKJ1 OT OKa3aHJ1H YCJIyr; C y - ce6ecToVIMoCTb YCJIyr. IIpJ16bIJIb OT OKa3aHVIH YCJIyr HaXO,lJ;J1TCH rro,n; BJIJ1HHVIeM pa3- JIJ1QHbIX cpaKTopoB, TaKJ1X KaK J13MeHeHJ1e 06'beMa OKa3bIBaeMblX YCJIyr, VI3MeHeHJ1e CTPYKTYPbI (BVI,n:OB) OKa3bIBaeMblX YCJIyr, VI3- MeHeHVIe eH Ha YCJIyrVI, J13MeHeHJ1e QeH Ha MaTepVIaJIbI, TapVI- cpbI, pa60QYIO CJ1JIY VI T. rr. 06III;ee J13MeHeHJ1e rrpJ16bIJIJ1: (1) ilIIy = IIYl - IIyO' (2) re IIYl - rrpVI6bIJIb OT OKa3aHJ1H YCJIyr B OTQeTHOM ro,n;y; IIyO - rrpJ16bIJIb OT OKa3aHVIH YCJIyr B npOlllJIOM rrepJ1o,n;e. PaCqeT BJIJ1HHJ1H Ha rrpJ16bIJIb J13MeHeHJ1H eH Ha OKa3bIBae- Mble YCJIyrJ1: 78 
IIy = L(IJ: 1 X 0Yl) - L(U: O x 0Yl)' (3) r,n;e IIy - J13MeHeHJ1e BeJIJ1qJ1HbI rrpJ16bIJIJi1 3a CqeT Ji13MeHeHJi1H eH Ha OKa3bIBaeMble YCJIyrJ1; Ql - eHbI Ha YCJIyrJi1 B OTqeTHOM ro,n;y; U: O - eHbI Ha YCJIyrJi1 B rrpOlllJIOM ro,n;y; 0Yl - KOJIJi1qeCTBO OKa3aHHbIX YCJIyr B OTQeTHOM rrepJi1o,n;e; L(IJ: 1 x 0Yl) - OKa3aHJi1e YCJIyr B OTqeTHOM ro,n;y rro eHaM OTt.J:eTHoro ro,n;a; L(IJ: o x 0Yl) - OKa3aHJi1e YCJIyr B OTqeTHOM ro,n;y rro eHaM rrpOlllJIOrO (6a3Ji1CHoro) rrepJi10a. PaCqeT BJIJi1.ffHJi1H Ha rrpJi16bIJIb Ji13MeHeHJi1M B 06'"beMe OKa3bI- BaeMbIX YCJIyr: IIYK = IIyO X k 1 - IIyO = IIyO (k 1 - 1), (4) r,n;e IIYK - Ji13MeHeHJ1e BeJIJ;1qJ1HbI rrpJ16bIJIJi1 3a CqeT J13MeHe- HJi1M B KOJIJi1QeCTBe (o6'"beMe) OKa3bIBaeMbIX YCJIyr; k 1 - K03<p<pJ1J1eHT pOCTa 06'"beMa OKaSbIBaeMbIX YCJIyr. C k - YI,O 1 - , C YO (5) r,n;e C Y1 0 - ce6eCT0J1MOCTb OKa3aHHbIX B OTQeTHOM nepJ1o,n;e YCJIyr , rro eHaM rrpOlllJIOrO (6a3J1CHoro) rrepJi1o,n;a; C YO - ce6eCT0Ji1MOCTb OKa3aHHbIX B rrpOlllJIOM rrepJi1o,n;e YC- JIyr no eHaM rrpOlllJIOrO (6a3J1CHoro) rrepJ1o,n;a. PaCqeT BJIJ1HHJi1H Ha rrpJ16bIJIb J13MeHeHJi1M B 06'"beMe OKa- 3hIBaeMbIX YCJIyr, 06YCJIOBJIeHHOrO J13MeHeHJi1eM J1X CTPYK- TypbI: IIyC = IIyO x (k 2 - k 1 ), (6) re IIyC - Vt3MeHeHJ1e BeJIJ1qJi1HbI rrpJ16bIJIJi1 3a CqeT J13MeHe- lIMM B 06'"beMe OKa3bIBaeMbIX YCJIyr, 06YCJIOBJIeHHbIX J13MeHeHJ1- eM J1X CTPYKTypbI; k 2 - K03<p<pJ1J1eHT pOCTa 06'"beMa oKa3bIBaeMblx YCJIyr B 0QeHKe rro rrpo,n;amHbIM eHaM. 79 
B k - Yl,O 2 - , ByO (7) r,n;e BYI 0 - cpaKTJ1"qeCKaH BblpyqKa B eHaX rrpOlllJIOrO (6a3J1C- , HOrO) rrepJ10a; ByO - BblpyqKa rrpOlllJIOrO (6a3J1CHOrO) rrepMO,n;a. PaCqeT BJIJii.HHJ1.H Ha rrpJ15bIJIb 3KOHOMJ1J1 OT CHJ1meHJi1.H ce6e- CTOJi1MOCTJi1 OKa3bIBaeMbIX YCJIyr: IIY3 = Cy1,O - C yO ' (8) r,n;e IIY3 - Ji13MeHeHJ1e BeJIJi1qJ1HbI rrpJi16bIJIJi1 3a CqeT 3KOHOMJi1Ji1 OT CHJi1meHJ1H Ce6eCT0J1MOCTJi1 OKa3bIBaeMbIX YCJIyr. AHaJIOrJi1HbIM 05pa30M MomHO paCCqJi1TaTb BJIJi1.HHJi1e Ha rrpJi1- 6bIJIb eH Ha Ma TepJi1aJIbI, Tpy,n;OBble peCypCbI Ji1 p. 06ee Ji13MeHeHJi1e rrpJ16bIJIJi1 CKJIa,n;bIBaeTC.H Ji13 Ji13MeHeHJi1M rrpJ16bIJIJi1 3a CqeT BJIJi1.HHJi1.H pa3JIJi1qHbIX cpaKTOpOB: rry = ilIIy + ilII YK + IIyC + ilIIY3 + ... + IIYCPi' (9) r,n;e IIycp. - J13MeHeHJi1e rrpJii6bIJIJ1 3a CqeT BJIJ1.HHJ1.H i -ro cpaKTOpa. 1 IIoKa3aTeJIJi1 peHTa6eJIbHOCTJ1 XapaKTepY13YIOT 3cpcpeKTJ1B- HOCTb pa60TbI OpraHY13aY1Y1 B eJIOM, ,n;OXO,n;HOCTb pa3JIUqHbIX HarrpaBJIeHY1M ,n;e.HTeJIbHOCTY1 (rrp0Y13BO,n;CTBeHHOM, rrpe,n;rrpY1HJ1Ma- TeJIbCKOM, J1HBeCTY1Y10HHOM). OHY1 60JIee rrOJIHO, qeM rrpY16bIJIb, OTpamaIOT OKOHQaTeJIbHble pe3YJIbTaTbI ,n:e.HTeJIbHOCTJ1 OpraHY1- 3aJi1Y1 3a OTQeTHbIM rrepY1o,n;, rrOTOMY QTO Y1X BeJIY1QJi1Ha rrOKa3bI- BaeT COOTHOIlleHJi1e 3cpcpeKTa C HaJIJ1QHbIMY1 J1JIJi1 Ji1CrrOJIb30BaHHbI- MY1 pecypcaMVI. IIoKa3aTeJIY1 peHTa6eJIbHOCTJi1 paCCQY1TbIBaIOTC.H rro HeCKOJIb- KY1M rpyrrrraM: 1. IIoKa3aTeJIY1, xapaKTepY13YIOIII;J1e oKyrraeMocTb 3aTpaT Ha OKa3aHY1e YCJIyr. 2. IIoKa3aTeJIY1, xa paKTepY13YIOIII;Y1e rrpY16bIJIbHOCTb rrpo,n;am. 3. IIoKa3a TeJIY1, xa paKTepJi13YIOIII;J1e ,n;OXO,n;HOCTb KarrY1TaJIa. Pe1ima6e.Il:b1iOCm'b n pOU380aCm8e1i1iOU ae.fl,meJl'b1iocmu (OKY- rraeMOCTb 3aTpaT) - OTHOllleHHe BaJIOBOM (rrpJi16bIJIY1 OT rrpo,n;amJ1 80 
YCJIyr), qJ1CTOt1 rrpJ16bIJIJ1 J1JIJ1 BbIPYQKJ1 K CYMMe 3aTpaT rro OKa- .3aHHbIM YCJIyraM: R _ IIy 3 - - J1JIJ1 C y R _ 1.JII 3 - C y , (10) r)J;e R3 - peHTa6eJIbHOCTb 3aTpaT; qrr - QJ1CTa.H rrpJ16bIJIb. OHa rrOKa3bIBaeT, CKOJIbKO rrpJ16bIJIJ1 OpraHJ13aJ1.H J1MeeT C Kam)J;oro py6JI.H, 3aTpaQeHHOrO Ha OKa3aHJ1e YCJIyr. MomeT paCCQJ1TbIBaTbC.H B eJIOM rro CepBJ1CHot1 OpraHJ13a- QJ1J1, a TaKme rro OT,[I;e.rrbHbIM ee CTPYKTypHbIM rrO)J;pa3)J;eJIeHJ1- HM J1 BJ1)J;aM OKa3bIBaeMbIX YCJIyr. Pe1ima6eJl,a1iocma npoaaJIC (o6opoma) - OTHOllleHJ1e rrpJ1- 6bIJIJ1 OT peaJIJ13aJ1J1 YCJIyr J1JIJ1 QJ1CTOt1 rrpJ16bIJIJ1 K CYMMe rrOJIY- QeHHOJ1 BblpYQKJ1: R - IT y R _ 1.JIT Y - - J1JIJ1 Y - B B ' y y (11) r,n;e Ry - peHTa6eJIbHOCTb rrpo)J;am. Xa paKTepJ13yeT scpcpeKTJ1BHOCTb rrpe)J;rrpJ1HJ1Ma TeJIbCKot1 ,n:e- .HTeJIbHOCTJ1: CKOJIbKO rrpJ16bIJIJ1 J1MeeT CepBJ1CHa.H opraHvI3aJ1.H c py6JI.H rrpo,n;am. MomeT paCCQJ1TbIBaTbC.H KaK B eJIOM rro OpraHJ1- 3aQJ1J1, TaK J1 rro OT,n;eJIbHbIM BJ1,n;aM YCJIyr. Pe1-£ ma6e./l, a1-£ocma (aOXOa1-£ocm a) 'Kan uma.ILa - OTHOllle- HVIe rrpJ16bIJIJ1 ,n;o HaJIoroo6JIomeHJ1.H (BaJIOBot1, QJ1CTOt1) K cpe,n;- Hero,n;oBot1 CTOJ1MOCTVI KarrJ1TaJIa J1JIJ1 OT,n;eJIbHbIX ero CJIarae- MbIX (co6cTBeHHoro, 3aeMHoro, OCHOBHoro 060poTHoro KarrJ1- TaJIa). IT y 1.JIT IT l{H R K = - J1JIJ1 R K = - J1JIJ1 R K = KKK (12) re R K - peHTa6eJIbHOCTb KarrVITaJIa; rr.n:H - rrpVl6bIJIb ,n;o HaJIoroo6JIomeHJ1.H; 81 
R - Cpe,n;HerO,n;OBa.H CTOJi1MOCTb KarrJi1TaJIa (OcHoBHoro, 060- pOTHoro, OT,n;eJIbHbIX ero 3JIeMeHToB). Xa paKTepJi13yeT BeJIJi1QJi1HY rrpJi16bIJIJi1, rrOJIyqaeMYIO C py6JI.H CTOJi1MOCTJi1 KarrJi1TaJIa. O,n;HJi1M VI3 BamHeMllIJi1X <paKTopoB rrOBbIIIleHJ1.H 3<P<PeKTJ1BHO- CTJi1 pa60TbI CepBJi1CHOM OpraHJi13aJi1Ji1 .HBJI.HeTC.H 06eCrreqeHHOCTb ee OCHOBHbIMJi1 <poH,n;aMJ1 B He06xo,n;J1MOM KOJIJi1qeCTBe Ji1 aCCOpTJi1- MeHTe, YCKopeHJi1e Ji1X 060paqJ1BaeMOCTJ1 Ji1 60JIee IIOJIHOe Ji1X Ji1C- rrOJIb30BaHJi1e. ,n:JI.H 0606aIOeM xa paKTepJi1CTJi1KJi1 3<P<PeKTJi1BHOCTJi1 Ji1C- nOJIb30BaHJi1.H OCHOBHbIX cpe,n;CTB CJIymaT rrOKa3aTeJIJi1 <POH,n;O- OT,n;a QJi1, <poH,lJ;OeMKOCTJi1, peHTa6eJIbHOCTJi1, OTHOCJi1TeJIbHOM 3KO- HOMJi1Ji1 <POH,n;OB, rrOBbIIIleHJi1.H 06DeMa OKa3bIBaeMblX YCJIyr J1 ,n;pyrJi1e. ctJ01iaOomaa1.£a - 0606aIOJi1M rrOKa3aTeJIb J1CrrOJIb30BaHJi1.H rrp0Ji13Bo,n;CTBeHHbIX OCHOBHbIX <POH,n;OB. Orrpe,n;eJI.HeTC.H KaK OTHO- IIleHJi1e CTOJi1MOCTJi1 OKa3aHHblX YCJIyr K Cpe,lJ;Hero,n;oBoM CTOJi1MOC- TJi1 OCHOBHbIX rrp0Ji13Bo,n;CTBeHHbIX <POH,lJ;OB (peHTa6eJIbHOCTb oc- HOBHoro KarrJi1TaJIa): <1>0 = By K O <1> (13) r,n;e cpO - <POH,n;ooT,n;aqa; Koep - cpe,n:HerO,l];OBa.H CTOJi1MOCTb OCHOBHbIX rrp0Ji13BO,lJ;CTBeH- HbIX <POH,lJ;OB. POCT <POH,n;OOT,n;aJ1 CBVI,n;eTeJIbCTByeT 06 YJIYQIIleHJ1Ji1 <pJi1HaH- COBbIX pe3YJIbTaTOB ,lJ;e.HTeJIbHOCTJi1 CepBJi1CHOM OpraHJi13aJi1Ji1 Ji1 0 TOM, QTO rrOJIJi1TJi1Ka OTHOCJi1TeJIbHO OCHOBHoro KarrJi1TaJIa Be,n;eTC.H B rrpaBJ1JIbHOM HarrpaBJIeHJi1Ji1. YBeJIJi1QeHJi1e <POH,lJ;OOT,n;a QJi1 Be,n;eT K OTHOCJi1TeJIbHOM 3KOHOMJi1Ji1 rrp0Ji13Bo,n;CTBeHHbIX OCHOBHbIX <POH,lJ;OB Ji1 K YBeJIJi1QeHJi1IO 06DeMa OKa3bIBaeMbIX YCJIyr. J1crrOJIb30BaHJi1e OCHOBHbIX <POH,n;OB rrpJi13HaeTC.H 3<p<peKTJi1B- HbIM, eCJIJi1 OTHOCJi1TeJIbHbIM rrpJi1pOCT OKa3bIBaeMbIX YCJIyr Ji1JIJi1 rrpJi16bIJIJi1 rrpeBbIIllaeT OTHOCJi1TeJIbHbIM rrpJi1pOCT CTOJi1MOCTJi1 OCHOB- HbIX <POH,lJ;OB 3a aHaJIJi13Ji1pyeMbIM rrepJi1o,n;. 82 
,L(OJIH IIpJ1pOCTa OKa3bIBaeMbIX YCJIyr 3a CqeT pOCTa <POH,n;O- OT,n;aqJ1 onpe,n;eJIHeTCH KaK rrp0J13Be,n;eHJ1e rrpJ1pOCTa <POH,n;OOT,n;a- qM 3a aHaJIJ13J1pyeMbIM rrepJ1o,n; J1 cpe,n;Hero,n;OBOM <paKTJ1qeCKOM CTOJ.1MOCTJ1 OCHOBHbIX rrp0J13Bo,n;CTBeHHbIX cpOH,n;OB: y = (<POI - cpOo) X R Ocpl , (14) r,n;e  Y - rrpJ1pOCT YCJIyr; CP01 - <POH,n;ooT,n;aqa B OTQeTHOM rrepJ1o,n;e; cpOo - <POH,n;ooT,n;aQa B rrpOlllJIOM rrepJi1o,n;e; K oep ! - cpe,n;Hero,n;oBaH CTOJi1MOCTb OCHOBHbIX rrp0J13Bo,n;cTBeH- HbIX <POH,n;OB B OTQeTHOM nepJi1o,n;e. ctJ01iaoe.M,'1\,OCmo - o6paTHbIM rrOKa3aTeJIb <POH,n;ooT,n;aqJ1, xa paKTepJi13YIOI.IJ;Ji1M BeJIJ1QJi1HY OCHOBHbIX cpOH,n;OB, rrpJ1Xo,n;HIII;Ji1X- CH Ha Kam,n;blt1 py6JIb BblpYQKJ1: <1>E = K O <1> , By (15 ) ctJ01ia0800PYJICe1i1iocmo - IIOKa3a TeJIb, xa paKTepJi13YIOIII;Ji1M CTOJ1MOCTHYIO BeJIJ1QJ1HY OCHOBHbIX <POH,n;OB, rrpJi1xo,n;JIIII;J1XCH Ha Kam,n;oro pa6oTaIOIII;ero B CepBJ1CHOM OpraHJi13aJ1J1 QeJIOBeKa. <DB = K O <1> , qcP (16) r,n;e qcP - cpe,n;Hero,n;oBaH QJ1CJIeHHOCTb pa60THJi1KOB OpraHJi13a- VlJ1. ,L(pyroM COCTaBJIHIDI.IJ;eM KarrJ1TaJIa CepBJi1CHOt1 OpraHJi13aJi1J1 HBJIHeTCH 060POTHblt1 KarrJi1TaJI Ji1JIJ1 060poTHble cpe,n;cTBa. 3<p<peK- TJi1BHOCTb Ji1CrrOJIb30BaHJ1H 060POTHbIX cpe,n;cTB rrpHMo rrporroPQJ1- OHaJIbHa CKOpOCTJ1 Ji1X o60paQJ1BaeMOCTJi1. YCKopeHJi1e o60paQJ1Ba- eMOCTJi1 rr03BOJIJ1T CepBJi1CHOM OpraHJ13aJ1Ji1 BbICB06o,n;J1Tb QaCTb Cpe,n;cTB Ji13 o6opoTa ,n;JIH OKa3aHJ1H ,n;orrOJIHJi1TeJIbHbIX YCJIyr J1 rro- BhICJ1T IIJIaTemeCIIoco6HOCTb J1 <pJ1HaHcoBYIO YCTOt1QJi1BOCTb. CKopocmo o60pa1.£U8aeMOcmu o60pOm1ioLX cpeacme xapaK- TepJ13yeTcH Koa<p<pJi1QJ1eHTOM o60paQJ1BaeMOCTJi1, Koa<p<pJi1QJi1eH- 83 
TOM 3arpY3KVI Cpe)J;CTB B 060pOTe (KarrJ1TaJIOeMKOCTb), rrpo)J;OJI- mJ1TeJIbHOCTbIO O)J;HOrO 060pOTa. K03<p<pJ1J1eHT 060pa"lJ1BaeMOCTVI (peHTa6eJIbHOCTb 060POT- HOrO KarrJ1TaJIa) paCC"lJ1TbIBaeTCH rro <popMYJIe By K OE = , Koc (17) f)J;e K OB - K03<p<pJ1J1eHT o60pa"lJ1BaeMOCTJ1; Roc - cpeHerO)J;OBaH CTOJiiMOCTb 060POTHbIX cpe)J;CTB. IIoKa3aTeJIb, o6paTHbIM K03<p<pJ1VIeHTY o60pa"lJ1BaeMOCTJ1 06opoTHoro KarrJiiTaJIa, Ha3bIBaeTCH KarrVITaJIOeMKOCTbIO. K - Koc E - , By (18) re R E - K03<p<pJ1J1eHT 3arpY3KVI cpe)J;CTB B o6opoTe (KarrJ1Ta- JIOeMKOCTb ). IIpo,n;oJImJ1TeJIbHocTb O)J;Horo o6opoTa Bcex 060POTHbIX cpeCTB orrpe)J;eJIHeTCH rro <popMYJIe  nOB = K OE JiiJIJ1 II - Koc x  OB - By , (19) r)J;e lI OB - rrpo)J;OJImJ1TeJIbHOCTb 060pOTa KarrJ1TaJIa B )J;HHX; ,n: - KOJIJ1"leCTBO KaJIeH)J;apHblx )J;HeM B aHaJIJ13J1pyeMoM rre- pJ1o)J;e (ro)J; - 360 )J;Het1, KBapTaJI - 90, MeCH - 30). lIo aHaJIOrVI"lHbIM <popMYJIaM paCC"lJ1TbIBaeTCH o60paQJ1Bae- MOCTb OT)J;eJIbHbIX 3JIeMeHTOB VIJIJ1 rpyrrrr 060POTHbIX cpe)J;cTB. BMecTo BeJIJ1"lJiiHbI Bcex 060POTHbIX cpe)J;cTB J1CrrOJIb3yeTcR Be- JIJ1"lJ1Ha OT)J;eJIbHOrO 3JIeMeHTa 060POTHbIX cpe,n;CTB (MaTepJ1aJIOB, He3aBeprneHHofo rrpoVI3Bo)J;cTBa, )J;eHemHbIX cpe)J;cTB J1 T. )J;.), )J;e6J1TOpCKOM J1 KpeJ1TOpCKOM 3a)J;OJImeHHOCTJ1. ,n:JIH onpe)J;eJIeHJ1H BeJIJ1"lJ1HbI rrpJ1pOCTa o6DeMa OKa3bIBae- MbIX YCJIyr 3a C"leT YBeJIJ1"leHJiiH o60pa"lJ1BaeMOCTVI MomHO J1C- rrOJIb30BaTb <POPMYJIY 84 
y = KOB X KOCI = (R OEl - K OEO ) X R OCl ' (20) J1JIJ1 A y = A K OE X ATP OCO + KOb xKoc - (K K ) X Ll Ll Ll1." - OEI - OEO 2 x Koco + (K Ob ! - KObO)x(KOC! - Koco) 2 (21) r,n;e y - npMpocT YCJIyr; K OEI - Koa<p<pMMeHT 060paqMBaeMOcTM B OTqeTHOM rrepMo,n;e; K OEO - Koa<p<pMIJ.VleHT 060paQMBaeMOcTM B rrpOlllJIOM rrepMo,n;e; KOCI - cpe,n;Hero,n;oBaH CTOMMOCTb 060POTHbIX cpe,n;cTB B OT- qeTHOM rrepMo,n;e; Koco - cpe,n;Hero,n;oBaH CTOMMOCTb 060POTHbIX cpe,n;cTB B rrpOlllJIOM rrepMo,n;e. Ram,n;aH cepBMcHaH OpraHJ13aMH ,n;OJImHa TI..IJ;aTeJIbHO M3Y- qMTb rrOKa3aTeJIM a<P<PeKTMBHoCTM MCrrOJIb30BaHMH rrpOM3Be,n;eH- HbIX 3aTpaT Ha OKa3aHMe YCJIyr rroTpe6MTeJIHM. K TaKMM rrOKa3a- TeJIHM OTHOCHTCH: npoM3Bo,n;cTBeHHaH M rrOJIHaH ce6ecToMMoCTb, MX ,n;OJIH B eHe YCJIyr, KOJIMQeCTBO OKa3aHHblX YCJIyr, rrpMxo,n;H- eeCH Ha O,n;MH py6JIb 3aTpaT, BeJIMQMHa 3aTpaT B paCQeTe Ha py6JIb OKa3aHHblX YCJIyr. JIoJl/Jia.fl, ce6ecmOUMOCm'b BKJIIOQaeT Bce pecypcbI, M3pacxo- OBaHHble Ha rrpoM3Bo,n;CTBO B ,n;eHemHOM BblpameHMM. OHa rrpe,n;- CTaBJIHeT C060M CYMMY rrpHMblx 3aTpaT Ha 06'beKT yqeTa 3aTpaT J1 rrpOIIOpJ10HaJIbHOM ,n;OJIM KOCBeHHbIX 3aTpaT, OTHOCMMOt1 Ha YCJIyrJ1. OeHKa ce6ecTOMMOCTJ1 rro QaCTJ1QHbIM 3aTpaTaM (rrpoM3Bo,n;- CTBeHHaH ce6eCT0J1MOCTb) OpJ1eHTJ1pOBaHa Ha rroKpbITMe rrpHMblx 3aTpaT. CYTb aTOM CJ1CTeMbI CBO,n;J1TCH K CJIe,n;YIOrn;eMY: rrpHMble 3aTpaTbI BKJIIOQaIOTCH B ce6eCT0J1MOCTb oKa3bIBaeMblx YCJIyr, KOcBeHHble pacxo,n;bI eJIJ1KOM OTHOCHTCH Ha 06I..IJ;Me <pMHaHCO- Bble pe3YJIbTaTbI Toro OTQeTHOrO rrepJ1o,n;a, B KOTOpOM OHJ1 B03- HMKJIJ1. 85 
ROJIJi1QeCTBO OKa3aHHbIX YCJIyr, rrpli1XO,l];HIII;eeCH Ha OJi1H py6JIb 3aTpaT, rrpeCTaBJIHeT C060M peHTa6eJIbHOCTb 3aTpaT, KOTOpaH paCC"lli1TbIBaeTCH rro <popMYJIe (10). BeJIli1"lJi1Ha 3aTpaT B paCqeTe Ha py6JIb OKa3aHHblX YCJIyr orrpeeJIHeTCH rro CJIeYIOm;eM <popMYJIe: 3E = C y . By (22) 3<P<PeKTJi1BHOCTb J1CrrOJIb30BaHJ1H pa60"leM CJi1JIbI orrpeeJIH- eTCH C rrOMOIII;bIO rrOKa3aTeJIeM rrp0Ji13Bo,n;Ji1TeJIbHOCTJ1 Tpya, TPY- ,l];OOTa"lJ1 J1 TpyoeMKOCTJ1 rrp0J13Bo,n;CTBa. IIp0J13BoJi1TeJIbHOCTb TpY,l(a (peHTa6eJIbHOCTb TPYOBbIX pe- CYPCOB) rrOKa3bIBaeT, KaKoe KOJIJ1"leCTBO YCJIyr OKa3aHO O,l];HJi1M pa60THJ1KOM. llT = By , qcP (23) re lIT - rrp0Ji13BOJ1TeJIbHOCTb Tpya. Tpy,n;ooTa"la xapaKTepJ13yeT KOJIJi1"leCTBO OKa3aHHblX YCJIyr, rrpJ1Xo,n;HIII;eecH Ha O,n;J1H py6JIb 3apa6oTHoM IIJIaTbI. TO = By <vOT (24) re TO - TPy,n;ooTa"la; <POT - <POH HaQJ1CJIeHHOM OITJIaTbI Tpya. Tpy,n;oeMKocTb - rrOKa3aTeJIb, o6paTHbIM TPyooTa"le, xa- paKTepJ13YIOIII;Ji1M BeJIJi1"lJi1HY OIIJIaTbI Tpya, rrpJ1XOHm;YIOCH Ha Kam,n;bIM py6JIb BbIPY"lKJ1. TE = <l>OT , By (25) r,n;e TE - TpyoeMKocTb. 86 
C eJIbIO 60JIee r JIy6oKoro J1 ToqHOrO J13YQeHJ1.H 3<p<peKTJ1B- HOCTJ1 ,n;e.HTeJIbHOCTJ1 CepBJ1CHOM OpraHJ13aJ1Ji1 CJIe,n;yeT paCCMaT- pJ1Ba Tb BCe rrOKa3a TeJIJi1 B ,n;Ji1HaMJi1Ke. ,[(JI.H 3TOrO Heo6xo,n;Ji1MO paCCQJi1Ta Tb a6COJIIOTHbIM rrpJi1pOCT, TeMrr pOCTa, TeMIT rrpJi1pOCTa no ,lJ;BYM IIpJ1HJi1naM: eIIHOMY 11 6a3MCHOMY (Ta6JI. 5). Ta6./l,u a 5 nOKa3aTeJl H n HIIQHnbl A6cOillOTHbIH npHpOCT TeMn pOCTa TeMn npHpOCTa fia3HCHblH Yi / Yi - I (Yi - Yi - I) / Yi - I r,n;e Yi - 3HaqeHJi1e nOKa3aTeJI.H B OTqeTHOM ro,n;y; Yi-l - 3Ha qeHJi1e rrOKa3a TeJI.H B rrpe,n;bI,n;YIII;eM ro,n;y; Yo - 3HaqeHJi1e rrOKa3aTeJI.H B 6a3Ji1CHOM ro,n;y. EIII;e O,n;HJi1M rrOKa3aTeJIeM, KOTOpblt1 YQJi1TbIBaeTCH rrpJi1 aHa- JIJi13e 3<P<PeKTJi1BHOCTJi1 ,n;eHTeJIbHOCTJi1 CepBJi1CHoti OpraHJi13aJi1Ji1, HBJIHeTCH aCCOpTJi1MeHT rrpe,n:OCTaBJIHeMbIX YCJIyr. AccOpmUMe1im YC./l,yz YCTaHaBJIJi1BaeTCH B COOTBeTCTBJi1Ji1 C rrpo<pJi1JIeM CepBJi1CHoti OpraHJi13aJi1Ji1 Ji1 OTpamaeTC.H B aCCOpTJi1MeHTHOM nepeQHe. Cep- BJ1CHble OpraHJi13aJi1Ji1 caMOCTOHTeJIbHO orrpe,n;eJI.HIOT rrepeQeHb OKa3bIBaeMbIX YCJIyr. IIepeQeHb YCJIyr <PopMJi1pyeTcH B COOTBeT- CTBJi1Ji1 CO crreJi1aJIJi13aMeM cepBMCHOM OpraHJi13aJi1Ji1, ee MeCTO- Haxom,n:eHJi1eM, crreJi1<pJi1KOM KOHTJi1HreHTa 06CJIymJi1BaeMbIX rro- Tpe6Ji1TeJIeti Ji1 COBMeCTJi1MOCTbIO OKa3bIBaeMbIX YCJIyr. IIoKa3aTeJIHMJ1, xa paKTepJi13YIOIII;Ji1MJi1 aCCOpTJi1MeHT, .HBJIH- IOTCH CTpYKTypa, rrOJIHOTa, lllJ1pOTa Ji1 CTerreHb OOHOBJIeHJi1H ac- COpTJi1MeHTa. Ha OCHOBe rrOKa3aTeJIeM KaqeCTBa Ji1 rrOKa3aTeJIeM 3KOHOMJi1- qeCKoti 3<p<PeKTJi1BHOCTJi1 CepBJi1CHoti ,n:eHTeJIbHOCTJi1 rrpOBo,n;Ji1TC.H U1-LmeZpCIA'b1ia.fl, o1{e1i'Ka ypOB1i.fl, cepBuca. KOHKpeTHble BJi1,n;bI Ji1 <POpMbI CepBJi1Ca ,n;OJImHbI orrpe,n;eJI.HTb- CH oco6eHHOCTHMJi1 rrp0Ji13BO,lJ;Ji1M0t1 rrpo,n;YKJi1Ji1 Ji1 oco6eHHOCTHMJi1 ee 3KCrrJIya TaJi1Ji1. IIpJi1 oeHKe ypOBH.H CepBJi1Ca, corrYTCTBYIOI1J;erO OCHOBHOM npO,n;YKJi1Ji1 (YCJIyre), peKOMeH,n;yeTcH YQJi1TbIBaTb ,n;Be ero COCTaB- JI.RIO III;Ji1 e : 87 
. cjJY?i'K'ltU01-£CLlto?ioe 'Ka1.£eemBO eepBUea KaK npoecca IIepea- qJ1 YCJIyrJ1 J1JIJ1 KOMIIJIeKCa YCJIyr npJ1 B3aJ1MOeMCTBJ1J1 C IIOTpe- 6J1TeJIeM; . meX1-£O./l,OZU1.£ee'Koe 'Ka1.£eCmBO eepBUCa KaK pe3YJIbTaT Toro, qTO nOJIyqaeT J1 C qeM OCTaeTCH nOTpe6J1TeJIb. Ha pJ1c. 3 CXeMaTJ1qHO npeCTaBJIeHa oeHKa ypOBHH CepBJ1- ca IIPOYKQJ1J1 (ycJIyrJ1) no t.IeTblpeM rpynnaM napaMeTpoB: OC- TyrrHocTM, aCCOpTJ1MeHTY YCJIyr, cTa6J1JIbHOCTJ1 J1 QeTKOCTJ1, CTO- J1MOCTJ1 o6CJIymJ1BaHJ1H B pa3pe3e Tpex BJ1OB CepBJ1Ca: J1HcpOp- MaJ10HHOrO, cpJ1HaHCOBoro J1 TeXHJ1KO-TeXHOJIOrJ1QeCKoro. IT a paMem pot aoem yn ?ioem u yeA YZ npenOJIaraIOT J1CnOJIb30- BaHJ1e MeTo,n;a CeJIeKIJ;J1J1 06CJIymJ1BaeMOM npOYKQJ1J1. MeTO CeJIeKIJ;J1J1 - 3TO OXBaT IIpO,n;YKJ1J1 aHHoi1 OTpaCJIJ1 CepBJ1COM npenpJ1HTJ1H (opraHJ13aJ1J1). qeM BbIllie CTeneHb OX- BaTa J1 HJ1me ypOBeHb CIIeJ1aJIM3aQJ1M CepBJ1CHbIX pa60T, TeM MeHee J136J1paTeJIeH CepBJ1C. ITapaMempoL aeeopmUMenma YCJIyr HBJIHIOTCH MepOM c6a- JIaHCJ1pOBaHHOCTJ1 cnpoca Ha CepBJ1C co CTOpOHbI nOTpe6J1TeJIJI J1 npeJIOjKeHJ1JI CepBJ1Ca co CTOpOHbI np0J13BOJ1TeJIH. CTpYKTypa aCCOpTJ1MeHTa YCJIyr npeCTaBJIHeT C060M COOT- HOIIIeHJ1e BJ1OB CepBJ1Ca B CTOJ1MOCTJ1 Ha60pa YCJIyr. Bce nepe- QJ1CJIeHHble IIapaMeTpbI aCCOpTJ1MeHTa YCJIyr n03BOJIHIOT CYJ1Tb o COOTBeTCTBJ1J1 npeJIOmeHJ1H CepBJ1Ca CTaHapTY 06CJIymJ1Ba- HJ1H. IIpJ1 3TOM YCTOMQJ1BOCTb aCCOpTJ1MeHTa YCJIyr OTpamaeT CTe- neHb KOJIe6aHJ1M IIapaMeTpOB lliJ1pOTW J1 IIOJIHOTW J1 II03BOJIHeT OIIpeeJIJ1Tb J1X xapaKTep. 06HOBJIHeMOCTb aCCOpTJ1MeHTa YCJIyr xapaKTepJ13yeT CKOpOCTb "OMOJIOmeHJ1H" Ha60pa YCJIyr B pe3YJIb- TaTe nOrrOJIHeHJ1JI HOBbIMJ1 yc.rryraMJ1 J1 J1CKJIIOt.IeHJ1H YCTapeBlllJ1X. MomHO CQJ1TaTb, QTO OIJ;eHKa ,n:aHHoro napaMeTpa OJImHa on- peeJIHTbCH JIJ1TeJIbHOCTbIO J1KJIa jRJ13HJ1 CepBJ1CHOM YCJIyrJ1 Ha pbIHKe nOTpe6J1TeJIei1 aHHOM YCJIyrJ1. 8'K01iOMU1.£eC'KUe napaMem pot (CM. pJ1c. 3) npenOJIaraIOT ,l];J1C- KOHTJ1pOBaHJ1e CTOJ1MOCTJ1 Ha60pa CepBJ1CHbIX YCJIyr, T. e. pac- npeeJIeHY1e BO BpeMeHJ1 3aTpaT nOTpe6J1TeJIH Ha CepBJ1C, a TaK- me J1X ,n;OJIIO B nOJIHOM CTOJ1MOCTJ1 YCJIyrJ1 (OCHOBHOM VI CepBJ1C- HOM), BeJIJ1QJ1HY npJ1pOCTa eHbI npoamJ1 J1 BeJIJ1QJ1HY npJ1pOCTa o60paQJ1BaeMOCTJ1 eHejKHbIX cpeCTB. 88 
napaMeTpM cra6HJlbHOCTH H 'feTKOCTH 06CJIYjKHBaHHH CTa6HJIbJlOCTb nOJIyqeJlHR HJI<pOpMaUHH )J..nHTeJIbJlOCTb nepHO.lJ.a <pHJJaJlCOBOrO CepBHCJlOrO COnpOBOIK.lJ.eHHR )J..nHTeJIbJlOCTb UHKJIa 06CJI)'IKHBaJlHR .l{HCKOJlTHpOBaJlJlaR CTOHMOCTb Ha60pa ):\OJIR .lJ.HCKOHTHpOBaHHOH CTOHMOCTH B nOJIHOH CTOHMOCTH 3KOIIOMHLfeCKHe napaMeTpbI CYMMa CJlHlKeJlHR 3aTpaT Jla 06CJI)'IKH- BallHe I BeJIHLfHlla npHpOCTa ueHbI npO.lJ. aIKH BeJIHLfHHa npHpOCTa 060paLfHBaeMOCTH .lJ.elIelKHbIX Cpe.lJ.CTB    0606ll.{elIllblH nOKa3aTeJIb ypOBIIR HH<pOpMaUHOHHOrO CepBHCa 0606ll.{eHllblH nOKa3aTeJIb ypOBHR HH$OpMaUHOHI-lOrO CepBHCa 0606ll.{e1lHbIH nOKa3aTeJIb ypOBml TeXIIHKO- TeXJlOJIOrHLfeCKoro cepBHca HIITerpanbllblH nOKa3aTeJIb ypOBIIH cepBHca npe.lJ.npHHTHH PIIC. 3. CJ1CTeMa oeHKM ypOBH.H CepBJ1Ca AHaJIJi13 a<P<PeKTJi1BHOCTJ1 CepBJ1CHot1 ,n;eHTeJIbHOCTY1 Ji1 J1HTer- paJIbHaH oeHKa ypOBHH CepBJ1Ca COCTaBJI.HIOT OCHOBY CJ1CTeMbI KOHTpOJIH PYKOBo,n;J1TeJIH 3a <PYHKJ10HJi1pOBaHJi1eM CepBJ1CHot1 opra- HJ13aY1Y1. IIOJIyqaeMble IIOKa3aTeJIJi1 HBJIHIOTCH Y1H,lJ;Y1KaTOpaMY1 rrpaBY1JIbHOCTJi1 ,n;et1cTBJi1M rrepCOHaJIa Ji1 PYKOBo,n;Y1TeJI.H OpraHY13a- MJ1, rr03BOJIHIOT rrpY1HY1MaTb CBoeBpeMeHHble pemeHJi1H, o6ecne- QVlBaIOIII;Ji1e YCTpaHeHY1e He,n;OCTa TKOB Y1 rrOBbIllleHJi1e scp<peKTY1B- HOCTJi1 ,n;eHTeJIbHOCTY1 CepBY1CHot1 OpraHY13aY1Ji1. BOLlpOCbl4fla CaMOKOHTpOfla 1. B 1.£eM cY1-£ocmo U 'Ka'K08a 1tMo cucmeMamU1.£eC'KOZO a1-£a- .!l,U3a nO'Ka3ameJteu Cep8UC1iOU ae.fl,meJl,01-£Ocmu? 89 
2. Ka1Cue n01Ca3ameJl,U 3cficfie1Cmu81tocmu aeJLmeJl'b1iOCmU cep- 8UC1iOU OpZa1-LU3a'4-uu nOa8epZa1OmCJL a1-LCLJ1U3Y? Ka1\,ue U3 1iUX U.Me1Om 1-LaU60.lt'btuee 31-La1.£e1iUe C mo1.£1\,U 3pe1iUJL a1iCLJ1U3a U U1i- rjJop.Ma m U81iOCm u? 3. Ka1\, paCC1.£Um'bL8aemCR npu6'b1JL'b U ee U3Me1ie1iUe 3a C1.£em U3Me1ie1iU.fl, 1te1i, o6oeMa 01\,a3'bLBaeM'bLX YC./LYZ, MU.fl,1iUe 1ia npu- 6'blJl,'b 31\,01iO.MUU om C1iUJlCe1iUR 3ampam? 4. JIepe1.£uc./l,ume ifJa1\,mOp'bL, U3 'KOmOp'bLX C1Ul-aa'bLBaemC.fl, U3- .Me1-Le1iue npu6'blJLu. 5. Ka1\,ue zpynn'bL n01\,a3ameJl,eU xapa1\,mepu3Y1Om pe1ima- 6eJt'b1-Locm'b U 1\,a1\, 01-LU pacC1.£Um'btBa1OmC.fl,? 6. JIepe1.£uc./Lume n01\,a3ameJl,U, xapa1\,mepu3Y1Oue accopmu- .Me1im YC./l,YZ. Ka1CUM o6pa30M aCCopmU.Me1im B./LU.fl,em 1ia aifJifJe1\,- mUB1iOCm'b ae.fl,meJt'b1iOcmu CepBUC1-LOU OpZa1iU3a1tUu? 7. Ka1\, U no 1Ca1CUM n01\,a3ameJt.fl,M npoBOaUmC.fl, U1imezpCLJ1'b- 1iaR 01te1i1\,a ypOB1iJL cepBuca? 3.3. 3apy6e1KHbIH ORbIT OpraHH3a",HH 3eKTHBHoro YHHOHHpOBaHHJI CepBHCHOH AeJlTeabHOCTH BbICOKJ1M ypoBeHb CepBJ1CHOrO o6CJIymJ1BaHJ1H cnoc06cTByeT rrpoeccy 3aKperrJIeHJ1H rrOCTOHHHbIX rroTpe6J1TeJIeM J1 06ecrreQJ1- BaeT 60JIee 34>4>eKTJ1BHOe OCBOeHJ1e pbIHKa YCJIyr. J1 Hao60poT, HJ13KJ1M ypoBeHb 06CJIYjKJ1BaHJ1H 06JIerqaeT rrpOHJ1KHOBeHJ1e Ha pbIHOK HOBbIX KOHKypeHToB. ,[(JI.H OTpaCJIeti C rrepe,lJ;oBbIMJ1 TeXHO- JIOrJi1HMJ1 CepBJ1CHOe 06CJIymJ1BaHJ1e HBJIHeTCH ,lJ;OrrOJIHJ1TeJIbHbIM J1CTOqHJ1KOM rrOCTOHHHbIX ,lJ;OXO,lJ;OB, npJ1QeM B HeKoTopbIX cJIYQa- HX rrpeBOCXO,lJ;JII.IJ;VIX rrpJ16bIJIb, rrOJIYQeHHYIO OpraHJ13aJ1eM OT rrpo,lJ;amJ1 CaMJ1X TOBa pOB. ITpJ1 Bw60pe TOBapa ,lJ;JIJ1TeJIbHOrO rrOJIb30BaHJ1H rroTpe6VI- TeJIb rrpJ1HJi1MaeT BO BHJ1MaHJ1e He TOJIbKO eHY, HO J1 KaQeCTBO, aCCOpTJ1MeHT YCJIyr rrpe,n;npo,n;ajKHOrO J1 rrocJIerrpO,lJ;amHOrO 06- CJIymJ1BaHJ1H. COBepmeHcTBYHCb B 3TOM HarrpaBJIeHVIVI, rrpOMblm- JIeHHble J1 ToproBble rrpe,n;rrpJ1JITMH B 3HaQJ1TeJIbHOM CTerreHVI YBe- JIJ1QJ1BaIOT KOHKypeHTocrroc06HoCTb rrpe,lJ;JIaraeMOM rrpO,lJ;YKVIVI VI, 90 
COOTBeTCTBeHHO, 06eCrreqJ1BaIOT pOCT ee npo,n;am. B CBOIO oqe- pe,n;b, pOCT rrpo,n;am Tpe6yeT HOBbIX 3aKa30B Ha CepBJ1CHOe 06- CJIymJ1BaHJ1e, T. e. 06eCrreqJ1BaeT MYJIbTJ1rrJIJ1KaTJ1BHblti crrpoc Ha cepBJ1CHYIO ,n;e HTeJIbHOCTb rrpe,n;rrpJ1HTJ1H. B CIIIA AMepJ1KaHcKoti KopIIOpaJ1eti J1CCJIe,n;OBaTeJIbCKJ1X rrporpaMM no TeXHJ1QeCKOMY co,n;eticTBJ1IO npOBe,n;eHO J1CCJIe,n;OBa- HJ1e, eJIbIO KOToporo HBJIHJIOCb BbIHBJIeHJ1e QJ1CJIa rroTpe6J1Te- JIeM, OCTaBlllJ1XCH He,n;OBOJIbHbIMJ1 rroKyrrKoM. Pe3YJIbTaTbI nOKa- 3aJIJ1, QTO B CJIYQae cepbe3Hoti rrOJIOMKJ1 060py,n;oBaHJ1H, J1CrrOJIb- 3yeMoro B rroBce,n;HeBHoti pa60Te, JIJ1111b O,n;J1H J13 llleCTJ1 rrOTpe- 6J1TeJIeti 06paIII;aeTcH K nOCTaBIII;J1KY C Tpe60BaHJ1eM 0 peMOHTe. BOJIee rrOJIOBJ1HbI J13 Tex, KTO rrOCJIe rrpe,n;DHBJIeHJ1H rrpeTeH3J1ti nOJIYQJ1JI corJIaCJ1e rrpo,n;aBa Ha YCTpaHeHJ1e HerrOJIa,n;OK 3aHBJ1- JIJ1, QTO 6y,n;YT rrOJIb30BaTbCH J1 ,n;aJIee TOBapaMJ1 aToti MapKJ1. Te, KTO He 06paTJ1JICH K IIOCTaBJ1KY, y6em,n;eHbI, QTO J1X maJI06bI OCTaHYTCH 6e3 OTBeTa, J1 Brrpe,n;b OTKa3bIBaIOTCH OT rrpJ106peTe- HJ1H TOBa pOB ,n;aHHoti cpJ1pMbI. OeHKa PYKOBO,n;HIII;J1MJ1 pa60THJ1KaMJ1 CJIym6bI 6bITa pa60- TbI c<pepbI YCJIyr rrpJ1Be,n;eHa B Ta6JI. 6. Ta6./l,u'Lfa 6 OeHKa PYKOBOHHMH pa60THuKaMu CJIy*6bI 6bITa pa60TbI c<pepbI YCJIyr (no pe3YJIbTaTaM onpoca 195 qeJI.)* oN! I BonpocLI OTBeTbl, 0/0 nln L(a BeT 1 2 3 4 1 Ha Barn B3rJUUI., 06'beM YCJIyr, npe!1.0CTaBJISleMbIX BaUHiM npe- nplulTHeM, B nOCJ1e,n:HIfe ro,n:bI: YBeJIHl.fHilC}I 18,46 YMeHbIll HJIC}I 55,90 COXpaHHJ1CSI Ha npe)l{HeM ypOBHe 22,05 2 CTaJIO JIH npenpH}ITHH 6bITOBbIX YCJ1yr BaIllero BH,n:a YCJ1yr: 60J1bIll e 29,74 MeHbIlle 40,0 I-- CTOJ1bKO )l{e, CKOJIbKO If paHbIIIe 1 7,44 3 BaIlle npe,n:npH}ITHe nOJ1HOCTblO y,n:oBJ1eTBOp}IeT cnpoc Hace- JIeHHSI MHKpopaHoHa B YCJIyrax: nOJ1HOCTblO 60,51 - He nOJIHOCTblO 20,0 91 
O'KOU1.lauue ma6./l,. 6 1 3 4 4 90,26 2,56 5 22,56 42,05 6 52,82 22,56 7 29,74 18,46 22,56 8 3,08 17,92 17,44 35,90 9 75,90 6,67 10 83,59 12,82 11 44, 1 0 8,21 12 60,0 29,23 13 e6HTeJIeH 17,95 5 1 ,23 14 61,03 30,77 15 37,95 35,38 16 71,28 0,51 17 18,97 63,59 18 14,87 85,13 19 37,95 20,51 20 76,92 20,51 21 75,90 22 23,59 25,64 23 71,79 5,1 * ITo .n;aHHbIM M3CJi1. 92 
B ,n;aHHOM pa3,n;eJIe Orr£1CaHbI <paKTOpbI pOCTa nOTpe6JIeHJ1H yCJIyr, KOTopble, Bo-rrepBbIX, CBH3aHbI C <PYHKQJ10HJ1pOBaHJ1eM rrpe,n;rrpJ1HTJ1M c<pepbI YCJIyr; a BO- BTOpbIX, yme B 6JIJ1maMrnee BpeMH JIJ160 MorYT 6bITb a,n;arrTJ1pOBaHbI ,n;JIH pOCCJi1MCKJi1X YCJIO- BUM, JIJi160 ,n;OJImHbI 6bITb B3HTbI Ha BoopymeHJi1e B KaqeCTBe CTpa- TerJi1qeCKOrO OpJi1eHTJi1pa. CJIe,n;yeT yqJi1TbIBaTb, QTO 3TJi1 cpaKTopbI pOCTa peaJIJi130Ba- JIJ1Cb B rrpJi1HQJi1rrJi1aJIbHO ,n;pyrJi1X YCJIOBJi1HX - YCJIOBMRX cTa6Ji1JIb- HOM 3KOHOMJi1KJi1, OTHOCMTeJIbHO 60JIee BWCOKoro ypOBHH pa3- BJi1TJi1H c<pepbI 06CJIymJi1BaHJ1H, ee Ji1H<ppaCTpYKTYPbI, Ji1HOt1 KY JIb- TypbI rroTpe6JIeHJi1R Ji1 T. ,n;. TeM He MeHee ,n;ame rrpJi1 CJIOmHOCTJi1 BHe,n;peHJi1H J1 a,n;anTat1M 3apy6emHbIX rro,n;xo,n;OB K COBpeMeH- HWM pOCCJi1CKJi1M YCJIOBJi1HM TaKOM aHaJIJi13 HBJIHeTCH Qpe3BW- Qat1HO rrOJIe3HbIM, TaK KaK rrocTynaTeJIbHOe ,n;BJi1meHJi1e POCCJi1Ji1 K Ji1BJi1JIJi130BaHHOMY PbIHKY ,n;OJImHO CYIII;eCTBeHHO COKpaTJi1Tb Ji1MeIOI.IJ;Ji1eCH paspbIBbI Mem,n;y OTeQeCTBeHHbIM M Ji1HOCTpaHHbIM CepBJi1COM. O,n;HJi1M Ji13 HaJ160JIee 3HaQJi1MbIX cpe,n;Ji1 3TJi1X <paKTopOB HBJIH- eTCH MeHTaJIJi1TeT np0Ji13Bo,n;J1TeJIH, ero OTHOllleHJi1e K rroTpe6Ji1Te- JIIO. B c<pepe YCJIyr npoQecc rrp0Ji13Bo,n;CTBa YCJIyrJi1 Ji1 ee peaJIJi13a- Ji1.H Hepa3pbIBHO CB.H3aHbI, rrpo,n;aBeu; yc.rryrJi1 TeCHeMlllJ1M o6pa- 30M B3aJi1Mo,n;eMcTByeT C ee rroKyrraTeJIeM, rr03TOMY pOJIb 3Toro cpaKTopa Ji1CKJIIOQJi1TeJIbHO BbICOKa. B KOHe 90-x rr. XX B. PYKOBo,n;Ji1TeJIJi1 pH,n;a COBeTCKJi1X MJi1- HJ1CTepCTB Ji1 Be,n;OMCTB npe,n;rrpJi1HHJIJi1 rrorrbITKY BBeCTJi1 B rrpaKTM- Ky rrOCJIerrpo,n;amHoe 06CJIymJi1BaHJi1e. B QaCTHOCTJ1, 3TO 6bIJIO c,n;eJIaHO B OTHOllleHJi1Ji1 o6opy,n;OBaHJi1.H, 3KCrrOpTJ1pyeMoro B CTpaHbI IOro-BoCTOQHOM A3Ji1Ji1. B pe3YJIbTaTe KOJIJ1QeCTBO 3aKJIIOQeHHbIX AorOBopOB BblpOCJIO Ha 10-120/0. IIpoBe,n;eHHbIM B HaCTOHI1J;ee BpeM.H aHaJIJi13 ,n;eHTeJIbHOCTJi1 MeHe,n;mepoB MaJIbIX KOMMepqeCKVIX opra- Ht13a:qVIM B POCCJ1J1 IIOKa3aJI, QTO nocJIenpo,n;amHoe o6CJIymJ1Ba- Ht1e pacQeHJi1BaeTCR J1MJ1 KaK oIIpe,n;eJIHIOJ1M cpaKTop rroBe,n;e- Ht1H rroTpe6J1TeJIeM rrpJ1 npJ1H.HTJ1J1 pellleHJ1H 0 3aKynKe o6opy,n;o- BaHJ1.H y TOM J1JIJi1 J1HOM OpraHJ13aJ1Ji1. Cpe,n;HJ1e Ji1 KpyrrHbIe KOM- MepqeCKJ1e OpraHJi13aJ1J1 CTaBHT ,n;aHHYIO YCJIyry Ha BTopoe Mec- To - IIOCJIe eHbI TOBapa. TaKJ1M 06pa30M, nOCJIerrpo,n;amHbIM 93 
CepBJ1C CTaJI MOHbIM J1HCTpYMeHTaM YBeJIJ1qeHJ1H 06'"beMa npo- AajK J1 pOCTa rroKyrraTeJIbCKOM aKTJ1BHOCTJ1 (B oc06eHHOCTJ1 Ha pbIHKe BoopymeHJ1M J1 T.fImeJIOro MalllJ1HOCTpOeHJ1H). BamHbIM 4>aKTopoM HBJIHeTCH TaKme B3aJ1MHaH rrOACTpOMKa cnpoca J1 rrpe,n;JIOmeHJ1H, rrpJ1 KOTOpOM npeAJIOmeHJ1e pOjKAaeTCH cnpOCOM, a cnpoc 4>opMJ1pyeTcH HOBbIMJ1 BapJ1aHTaMJ1 rrpeAJIO- meHJ1H. B3aJ1MHO CTJ1MYJIJ1PYH APyr APyra J1 06eCrreQJ1BaJI CorJIa- COBaHHoe pa3BJ1TJ1e, OHJ1 ,n;aIOT ,n;orrOJIHJ1TeJIbHbIJ1 34>4>eKT pOCTa 06'"beMa rroTpe6JIHeMbIX YCJIyr. B HacToHIII;ee BpeMH B pOCCJ1t1CKOM c4>epe YCJIyr 3aMeTHO YCJ1JIJ1JIJ1Cb rrpoQeccbI a,n;arrTaU;J1J1 rrpeA- rrpJ1HTJ1M K crrpocy, o,n;HaKo OHJ1 eIII;e He Ha6paJIJ1 ,n;OJIjKHOM CJ1JIbI. J1H4>paCTpYKTypa C03AaeT He06xOAJ1Mble rrpe,n;rrOCbIJIKJ1 ,n;JIH 34>4>eKTJ1BHOrO 4>YHKQJ10HJ1pOBaHJ1JI CepBJ1CHbIX OpraHJ13aQJ1t1. Ha 3arra,n;e J1H4>paCTpYKTypa c4>epbI YCJIyr JIBJIHeTCH 06'"beKTOM nOA- ,n;epmKJ1 rocyapcTBa, oc06eHHO 3TO KacaeTCH YCJIyr, J1MeIOIII;J1X 60JIblllYIO 06III;eCTBeHHYIO 3HaQJ1MOCTb - TpaHcrropTHoe YCJIyrJ1, CBH3b VI T. A. TaK, B HrrOHJ1J1 YCJIyrVI J1HTepHeTa VI M06VIJIbHOM TeJIe4>oHHoM CBH3J1 ,n;OTJ1PYIOTCH rocy,n;apCTBOM, CTpOJ1TeJIbCTBO ,n;opor VI meJIe3HOAOpomHbIX MarVICTpaJIeM ocyeCTBJIHeTCH 3a CQeT cpe,n;CTB 6IOAmeTa VI T. ,n;. EIII;e O,n;VIH peerrT 34>4>eKTVIBHOCTVI CPYHKJ10HVIpOBaHVIH 3a- rra,n;HbIX rrpe,n;rrpJ1HTJ1M, pa60TaIOIII;J1X B c4>epe YCJIyr, COCTOVIT B rrpeVIMYIII; eCTBeHHOM J1 CrrOJIb30 BaHJ1J1 BbI COKO KBaJIVI4>J1QVIPO BaHHoro rrepCOHaJIa. BonpOCbI paJ10HaJIbHOrO npVIBJIeqeHVIH Tpy,n;OBbIX pecypCOB B 3TY c4>epy B pa3BVITbIX CTpaHax 3arra,n;a Bcer,n;a Haxo- ,n;J1JIVICb B eHTpe BHVIMaHJ1.R MeHe,n;mepOB, a B rrOCJIe,n;Hee BpeMH CTaJIJ1 oc06eHHO aKTyaJIbHbIMJ1. ,n:JIH cpaBHeHJ1H: B POCCVIJ1 B ccpe- pe YCJIyr 3HaQJ1TeJIbHaH QaCTb pa60THVIKOB HBJIHIOTCH JIJ160 Ma- JIOKBaJIJ14>J1J1pOBaHHbIMVI, JIVI60 nepellleAIIIVIMJ1 J13 ,n;pyrVIx c4>ep HapOAHoro X03HMCTBa J1 He J1MeIOIII;VIMM CneVIaJIVI3J1pOBaHHbIX 3HaHJ1M, onbITa pa60TbI VI T. A. B xo,n;e J1CCJIeAOBaHJ1M 6bIJIO YCTaHOBJIeHO, QTO BorrpocbI KaQeCTBa nepCOHaJIa 3aBJ1CHT OT TJ1rra CepBJ1CHOM opraHVI3aQVIJ1 J1 KOHKpeTHoro co,n;epmaHJ1H ero pa60TbI. CepBJiiCHble rrpeAnpVI- HTJ1H 06bIQHO KJIaCcVI4>J1J1PYIOTCH Ha 3arra,n;e CJIe,n;YIOIII;J1M 06- pa30M: 94 
· HeMaTepJi1aJIbHbIM CeKTOp; · peaJIJi13aIJ;Ji1H YCJIyr; . Hoy-xay. IIpe,n;npJi1HTJ1H CeKTOpOB peaJIJi13aIJ;Ji1Ji1 YCJIyr Ji1 Hoy-xay MOrYT xa paKTepJi130Ba TbCH pa3JIJi1QHOM Tpy,n;OeMKOCTbIO, KarrJi1TaJIOeMKOC- TbIO Ji1 Tpe60Ba Tb pa3JIJi1QHOrO ypOBHH KBaJIJi1<pJi1KaIJ;Ji1Ji1 rrepCOHaJIa. HeKOTOpble YCJIyrJi1, HarrpJi1Mep, KOMrrbIOTepJi13Ji1pOBaHHble 6aH- KOBCKJi1e YCJIyrJi1 Ji1JIJi1 B03,n;YlllHble coo6III;eHJi1H, Tpe6YIOT OrpOM- HbIX KarrJ1TaJIbHbIX BJIOmeHJi1M. ,L(pyrJi1e me, TaKJi1e KaK Me,n;Ji1IJ;Ji1H- CKoe 06CJIYjKJi1BaHJ1e J1JIJi1 KOHCYJIbTaJ1J1 rro yrrpaBJIeHJ1IO, Tpe- 6YIOT He6oJIblllJi1X 06DeMOB KarrJi1TaJIa Ji1JIJ1 COBceM He Tpe6YIOT, HO 3aTO OTJIJ1QaIOTCH BbICOKJi1M ypOBHeM rrpo<peCCJi10HaJIJ13Ma pa- 60THJ1KOB. BOLlpOCbl4l1H CaMoKoHTpOllH 1. JIepe1.£UCAUme ifJa'Kmop'bt pocma cnpoca 1ia YCAYZU. 2. Ka'K 8AU.fl,em 1iaJtU1.£ue noc./l,enpooa:JIC1-£ozo 06cAYJlCU8a1-£U.fl, nompe6umMeu 1ia cnpoc 1-£a m08ap'bi? 3. Ka'Koe BAUJ!.1iUe O'Ka3'bLBaem 'KBCIAur{JU'Ka'4-u.fl, nepC01iCIAa 1-£a 'Ka1.£eCm80 pa6om'bt CepBUC1-£oi1 OpZa1iU3a1fUu? 
rlIasa 4. TeopHB Opf'aHH3aHH OOCfly1KllBaHHB OpMbI 06CBaHHB nOTpe6HTelleit 3<P<PeKTJ1BHOCTb CepBJ1CHot1 ,n;eHTeJIbHOCTJ1 3aBJ1CJ1T OT <POpM J1 MeTo,n;OB 06c.rrymJ1BaHJ1H rroTpe6J1TeJIet1. <PopMa 06CJIymJ1BaHJ1H - 3TO crroco6 rrpe,n;OCTaBJIeHJ1H YCJIyr rroTpe6J1TeJIIO. ctJopMa 06CAYJlCU8a1-£U.fl, nompe6umeJleu - 3TO pa3HOBJ1,lJ;HOCTb J1JIJ1 COQeTaHJ1e MeTo,n;OB (crroco60B) 06CJIymJ1BaHJ1H rroTpe6J1Te- JIet1. Memoa (cnoco6) 06C./l,YJlCU8a1iU.fl, nompe6ume.n,eu - MeTO,n; (crroco6) peaJIJ13aJ1J1 rroTpe6J1TeJIHM rrpo,n;YKJ1J1, OpraHJ13aJ10H- HbIX MepOrrpJ1HTJ1t1 B rrpoecce rrpe,n;OCTaBJIeHJ1H YCJIyr. COBpeMeHHble cpOpMbI 06CJIymJ1BaHJ1H rrpJ16JIJ1maIOT YCJIyry K rroTpe6J1TeJIIO, COKpaIII;aIOT BpeMH 06CJIymJ1BaHJiiH, C03,lJ;aIOT y,n;06CTBO rroTpe6JIeHJ1H YCJIyr. K TaKJ1M <popMaM OTHOCHTCH: . 06CJIymJ1BaHJiie rroTpe6JiiTeJIet1 B CTaJ10HapHblX YCJIOBJ1HX; · 06CJIymJiiBaHJ1e rroTpe6J1TeJIet1 C Bble3,n;OM Ha ,n;OM; . 6eCKOHTaKTHOe 06CJIymJiiBaHJiie rro MeCTY mJ1TeJIbCTBa rro- Tpe6J1TeJIH; . 06CJIymJ1BaHJ1e C J1CrrOJIb30BaHJ1eM 06MeHHbIX <POH,n:OB TO- Ba pOB. 06C./l,YJICU8a1iUe nompe6umeJleu 8 cma1tu01iap1ioLX YCA08U.fl,X BblrrOJIHHeTCH B rrOMeIII;eHJ1J1 CepBJiiCHot1 OpraHJii3aJiiJii B 3aJIe J1JIJ1 CaJIOHe o6c.rrymJiiBaHJ1H. B CTaJ10HapHbIX YCJIOBJiiHX OKa3bIBaIOT- CH KaK MaTepJiiaJIbHble, TaK J1 COJiiaJIbHO-KYJIbTypHble YCJIyrJ1. IIpJii OKa3aHJ1VI YCJIyr o6III;eCTBeHHoro rrJ1TaHJ1JI, rOCTJ1HJ1Q- HbIX YCJIyr, YCJIyr rro J13rOTOBJIeHJ1IO J13,n;eJIVIJ1, CTaVIOHa pHaH 96 
cpopMa 06CJIymJ1BaHJ1H HBJIHeTCH HaJ160JIee y,lJ;06HOM J1, qaCTO, e,lJ;J1HCTBeHHO B03MOmHOM CPOpMOM J1CrrOJIHeHJ1H YCJIyr. IIpJ1 OKa3aHJ1J1 MaTepJ1aJIbHbIX YCJIyr B CTaJ10HapHbIX YCJIO- BJ1HX TeXHOJIOrJ1qeCKJ1e OrrepaJ1J1 BblrrOJIHHIOTCH B cneQJ1aJIJ13J1- pOBaHHbIX Qexax, oCHaIII;eHHbIX pa3JIJ1qHbIMJ1 BJ1,n;aMJ1 TeXHOJIO- rJ1QeCKOrO o6opy,n;OBaHJ1H ,lJ;JIH peMOHTa J1 rrp0J13BO,lJ;CTBa J13,lJ;eJIJ1M. CTaJ10Ha pHOe 06CJIymJ1BaHJ1e n03BOJI.fIeT BblrrOJIHHTb CJIOmHble BJ1,n;bI peMOHTa, TeXHJ1QeCKOe 06CJIymJ1BaHJ1e J1 J13rOTOBJIeHJ1e J13,lJ;eJIJ1M rro J1H,lJ;J1BJ1,lJ;yaJIbHOMY 3aKa3Y rroTpe6J1TeJIH. HeKOTopble CepBJ1CHble rrpe,n;rrpJ1HTJ1H rrpe,lJ;OCTaBJIHIOT rro- Tpe6J1TeJIIO YCJIyry rrpOKaTa 6bITOBOM TeXHJ1KJ1, eCJIJ1 peMOHT Tpe- 6yeT CTaJ10Ha pHbIX YCJIOBJ1M J1 3aHJ1MaeT ,lJ;JIJ1TeJIbHbIM rrepJ10,lJ;. IIoTpe6J1TeJIb OrrJIaQJ1BaeT rrpoKaT aTOM TeXHJ1KJ1 TOJIbKO 3a YCTa- HOBJIeHHblt1 npaBJ1JIaMJ1 CpOK peMOHTa. IIpJ1 HapymeHJ1J1 rrpe,n;- rrpJ1HTJ1eM 3Toro cpoKa peMoHTa rroTpe6J1TeJIb rrOJIb3yeTcH rrpJ1- 60paMJ1, rrOJIYQeHHbIMJ1 B rrpoKaT, 6eCrrJIaTHO ,lJ;O rrOJIYQeHJ1H J13 peMoHTa CBOJ1X rrpJ160pOB. OCHOBHbIMJ1 MeTo,n;aMJ1 06CJIymJ1BaHJ1H rroTpe6J1TeJIeM B CTa- J10HapHblx YCJIOBJ1HX HBJIHIOTCH 06CJIymJ1BaHJ1e crreQJ1aJIJ1CTOM rro CepBJ1cy J1 caMoo6cJIymJ1BaHJ1e. B KaQeCTBe crreJ1aJIJ1CTOB rro CepBJ1CY, pa60TaIOIII;J1X C rro- Tpe6J1TeJIHMJ1, BblcTyrraIOT rrpJ1eMIII;J1KJ1, KOHCY JIbTaHTbI, a,lJ;MJ1- HJ1CTpaTOpbI, MacTepa (rrapJ1KMaXepbI, KOCMeTOJIOrJ1, MacTepa rro peMoHTY, rrpo,n;aBQbI, ocpJ1QJ1aHTbI). CaMoo6cJIymJ1BaHJ1e rrpe,lJ;rrOJIaraeT caMOCTOHTeJIbHOe J1crrOJI- HeHJ1e rroTpe6J1TeJIeM QaCTJ1 TeXHOJIOrJ1QeCKJ1X orrepaU;J1M YCJIyrJ1. CaMoo6cJIymJ1BaHJ1e BblrrOJIHHeTCH C J1CrrOJIb30BaHJ1eM TeXHJ1QeC- KJ1X Cpe,lJ;CTB J1 pacxo,n;HwX MaTepJ1aJIOB CepBJ1CHOrO rrpe,lJ;rrpJ1H- TJ1H. MeTo,n; caMoo6cJIymJ1BaHJ1H rrpJ1MeHHeTcH rrpJ1 OKa3aHJ1J1 yc- JIyr P03HJ1QH0t1 TOprOBJIJ1, YCJIyr o6III;eCTBeHHoro rrIiiTaHJ1H, yc- JIyr XIiiMQJ1CTKJ1 J1 rrpa QeQHOJ1. CaMoo6cJIymJ1BaHJ1e B P03HJ1QH0t1 TOprOBJIe Iii o6III;eCTBeH- HOM rrJ1TaHJ1Iii OCHOBbIBaeTCH Ha caMOCTOHTeJIbHOM oT6ope rro- Tpe6J1TeJIeM TOBapoB Iii KYJIIiiHapHOM rrpo,n;YKQJ1J1 B ToproBoM 3aJIe Mara3J1Ha caMoo6cJIymJ1BaHJ1H, B Kacpe, B 6ape IiiJIJ1 B CTOJIOBoM. 97 
CaMoo6cJIymJ1BaHJ1e B XJ1MqJ1CTKaX J1 rrpaqeqHbIX OCHOBbIBa- eTCH Ha J1H)J;J1BJ1,IJ;yaJIbHOM caMOCTOHTeJIbHOM J1CrrOJIb30BaHJ1J1 rro- Tpe6J1TeJIHMJ1 TeXHJ1QeCKJ1X cpe)J;CTB rrpe,n;rrpJ1HTJ1H (rrHTHOBbIBO)J;- HbIX, CTJ1paJIbHbIX J1 rJIa)J;J1JIbHbIX MalllJ1H, CYIIIJ1JIOK) )J;JIH CTJ1p- KJ1, y,n;aJIeHJ1H rrHTeH, rJIameHJ1H BeI..IJ;et1. 06c./l,YJICuea1-£ue C 8'bLe3aOM 1ia aOM, HaJ160JIee y,n;06HO )J;JIH rroTpe6J1TeJIeM. TaKaH <popMa 06CJIymJ1BaHJ1H J1CrrOJIb3yeTcH rrpJ1 OKa3aHJ1J1 YCJIyr rro peMOHTY 6bITOBbIX KpyrrHora6apJ1THbIX Ma- lllJ1H J1 rrpJ160pOB, TaKJ1X KaK XOJIO,n;J1JIbHJ1KJ1, KOH)J;J1J10HepbI, CTJ1paJIbHble MalllJ1HbI, TeJIeBJ130pbI, 3JIeKTpOrrJIJ1TbI, rrepCOHaJIb- Hble KOMrrbIOTepbI, YCJIyr rro peMOHTY KBapTJ1p J1 ,n;OMOB, YCJIyr rro JIaH,IJ;llla<pTHOMY ,lJ;J13atiHY, YCJIyr rro y6opKe. C Bble3,n;OM K 3aKa3qJ1KaM OKa3bIBaIOTCH YCJIyrJ1 rro ITJ1Ta- HJ1IO, BKJIIOqaIOI..IJ;J1e OpraHJ13aJ1IO 06e,n;OB, 6aHKeTOB, TopmeCTBeH- HbIX rrJ1KHJ1KOB. Bble3)J; Ha ,IJ;OM crreIJ;J1aJIJ1CTa rro CepBJ1CY OCYI..IJ;eCTBJIHeTCH Ha OCHOBe 3aKa3a B rrpJ1eMHOM rrYHKTe, rro TeJIe<pOHY, Qepe3 J1H- TepHeT. CrreJ1aJIJ1CT rro CepBJ1CY (MaCTep rro peMOHTY) BblrrOJI- HHeT 06CJIymJ1BaHJ1e B COrJIaCOBaHHoe C rroTpe6J1TeJIeM BpeMH. 06CJIymJ1BaHJ1e C 06H3aTeJIbHbIM Bble3,n;OM K rroTpe6J1TeJIIO Tpe6YIOT YCJIyrJ1 rro peMOHTY TerrJIO-, BO)J;O-, 3HeprOCHa6meHJ1JI, peMOHTY KBa pTJ1p, CeJIbCKOX03HMCTBeHHble YCJIyrJ1. IIorry JIHpHOCTb rrOJIYQJ1JIJ1 Bble3,n;Hble YCJIyrJ1 rrJ1TaHJ1H, YCJIyrJ1 rro )J;OCTaBKe ro- TOBbIX 6JIIO,n; J1 rrOJIy<pa6pJ1Ka TOB, YCJIyrJ1 rro OpraHJ13aIJ;J1J1 J1 rrpo- Be,n;eHJ1IO Koprropa TJ1BHbIX rrpa3,n;HJ1KOB. OKa3aHJ1e YCJIyr MomeT BblrrOJIHHTbCH MeTo,n;OM 3Kcrrpecc- 06CJIymJ1BaHJ1H, rrpJ1 KOTOpOM 3aKa3 rroTpe6J1TeJIH BblrrOJIHHeTCH B YCKopeHHble CpOKJ1. IJ:eHa 3KcrrpeCC-YCJIyr, KaK rrpaBJ1JIO, BbIllle, qeM YCJIyr, OKa3aHHbIX B 06bIQHble CpOKJ1. Bec1\,o1ima1\,m1-£oe 06cAYJICuea1iue He rrpe,n;rrOJIaraeT Herrocpe,n;- CTBeHHoro 06I..IJ;eHJ1H rroTpe6J1TeJIH J1 J1CrrOJIHJ1TeJIH YCJIyrJ1. Bec- KOHTaKTHoe 06CJIymJ1BaHJ1e B HaCTOHI..IJ;ee BpeMH J1CrrOJIb3yeTcH rrpJ1 OKa3aHJ1J1 YCJIyr XJ1MQJ1CTKJ1 J1 rrpaQeQHoti, J1H<popMaJ10H- HbIX YCJIyr, YCJIyr CBH3J1 J1 )J;p. IT pJ1 OKa3aHJ1J1 YCJIyr XJ1MQJ1CTKJ1 rrpJ1eM BeI..IJ;eti OCYI..IJ;eCTB- JIJIeTCJI C rrOMOI..IJ;bIO HaKOrrJ1TeJIbHbIX KOHTeMHepOB, pa3MeI..IJ;ae- 98 
MbIX B mJi1JIbIX 3,n;aHJi1HX. IIoTpe6Ji1TeJIJi1 CKJIa,l];bIBaIOT B KOHTeMHep 6eJIbe ,l];JIH CTJi1pKJi1 Ji1JIJi1 o,n;em,n;y )J;JIH XJi1MqJi1CTKJi1 BMeCTe C 3anOJI- HeHHOM KBJi1TaHJi1eti. 1..JJi1CTOe 6eJIbe Ji1JIJi1 o)J;em,l];a TpaHCrrOpTJi1py- IOTCH Ha ,n;OM rroTpe6Ji1TeJIIO B 3apaHee Ha3HaqeHHbIM CpOK. OrrJIa- Ta yc.rryr rrp0J13BO,l];Ji1TCH rrpJ1 rrOJIyqeHJi1Ji1 3aKa3a. KaK 6eCKOHTaKTHOe 06CJIymJi1BaHJi1e, MOmHO KBaJIJi1cpJi1QJi1pO- BaTb rrpe,n;OCTaBJIeHJi1e 3Ha QJi1TeJIbHOM QaCTJi1 KOMMYHaJIbHbIX YC- JIyr ITO TerrJIO- Ji1 3HeprOCHa6meHJi1IO Ji1 ,n;p. IT pJi1 OKa3aHJi1Ji1 pa3JIJi1Q- HbIX BJi1,l];OB Ji1HcpOpMaQJi10HHbIX YCJIyr, YCJIyr CBH3Ji1, TaKme Ji1C- rrOJIb3yeTcH 6eCKOHTaKTHOe 06CJIymJi1BaHJi1e. OrrJIaTa YCJIyr rrpo- Ji13BO,n;Ji1TCH rrpe,n;orrJIa TOM YCJIyr rro Ka pTOqKaM 6bICTpOM orrJIa TbI, KOTopble perJi1CTpJi1pYIOTCH Ha caMTe OpraHJi13aJi1Ji1 B MHTepHeTe Ji1JIJi1 rro TeJIecpOHY. 06cJtYJICUBa1-£Ue c UCnO.lL'b30Ba1iUeM 06Me1-£1i'bLX ifJ01i808 mOBa- p08 OCHOBaHO Ha CPOqHOM 06MeHe HeJi1CrrpaBHoro 6bITOBoro rrpJi1- 60pa Ha aHaJIOrJi1QHwti OTpeMOHTJi1pOBaHHwti rrpJi160p C OrrJIaToti CTOMMOCTJi1 peMOHTa. 3Ta cpopMa 06CJIymJ1BaHJi1H npJi1MeHHeTCH rrpJ1 peMOHTe QaCOB, 3JIeKTpo6pJ1TB, rrbIJIeCOCOB, rrOJIOTepOB, CTJi1paJIb- HbIX MallIJi1H, XOJIO,l];Ji1JIbHJi1KOB Ji1 ,l];p. 06CJIymJi1BaHJi1e rroTpe6Ji1TeJIeti B cTaQJi10Ha pe Ji1 C Bble3,l];OM Ha )J;OM MomeT BblrrOJIHHTbCH Ha OCHOBe a60HeMeHTa Ha o6cJIymJi1- BaHJi1e, KOTOpbIM rroTpe6Ji1TeJIb rroKyrraeT Ha orrpe,l];eJIeHHbIM CpOK. 06CJIymJi1BaHJi1e OCYIII;eCTBJIHeTCH Qepe3 orrpe,n;eJIeHHOe BpeMH Ji1JIJ1 rro 3aHBKe rroTpe6J1TeJIH. IIpJ1 HeB03MOmHOCTJi1 rrpOBe,n;eHJ1H pe- MOHTa Ha ,n;OMY y rroTpe6Ji1TeJIH, CepBJi1CHaJI OpraHJ13aVI.ff TpaHC- rrOpTJi1pyeT TOBap B peMOHTHYIO MaCTepCKYIO 11 06paTHO. A6oHeMeHTHoe 06CJIymJi1BaHJ1e J1CrrOJIb3yeTcH B CepBJi1CHbIX OpraHJi13aQJi1HX rro peMOHTY J1 TeXHJi1QeCKOMY 06CJIymJi1BaHJi1IO TO- Ba pOB )J;JIJi1TeJIbHOrO rrOJIb30BaHJ1H, XJ1MQVICTKaX Ji1 rrpa QeQHbIX, rra pJi1KMaXepCKJi1X Ji1 KOCMeTJi1qeCKJ1X CaJIOHax. BonpOCbl4fla caMOKOHTpOfla 1. J{aume onpeoeJte1iue n01i.R..mU.R..M "cjJopMa o6cJtYJICuBa1iU.R.. nompe6umeJl,eu", "MemOa o6cJtYJICu8a1iU.R.. nompe6umeJl,eu". 2. Ka'Kue c08peMe1i1i'bLe cjJOpM'bL 06CJLYJICu8anU.R.. nompe6ume- Jteu B'bL 31iaeme? 99 
3. B 1.£eM cY1-£OCmb U oco6e1i1-£ocmu 06C.lLYJlCUBa1-£UJi nompe- 6umeJleu B cma1tu01-£ap1ibLX YC.lLOBUJiX U C BbLe300M 1-£a OOM 'K nompe6umeJt1O? 4. B l.£eM npeuMyecmBo 6ec'Ko1-£ma'Km1-£020 06C./l,YJICuBa1iUJi nompe6umeJleu? 
rllaBa 5. KaaccHHKHB H XapaKTepHCTHKa OCHOBHbIX BHAOB cepBHcHbIX ycayr COBoKyrrHocTb YCJIyr, npe,n;OCTaBJIHeMbIX HaCeJIeHJ1IO CepBJ1C- HbIMVI OpraHJ13aVIHMJi1, no,n;pa3)J;eJIJIeTCH Ha O,n:HOpO)J;Hble rpyn- nbI, no,n;rpynnbI, BJ1,n;bI J1 pa3HOBJ1)J;HOCTJ1. ,n:JIH KJIaCCJ1<pJ1KaJi1J1 npJi1MeHHIOTCH <paceTHbIti J1 J1epapXJ1qeCKJ1ti MeTo,n;bI. B KaqeCTBe HaJ160JIee 06III;J1X KJIaCCJi1<pJ1KaJi10HHbIX npJ13Ha- KOB YCJIyr BbIcTynaIOT Ha3HaQeHJ1e, KOHeQHbIe pe3YJIbTaTbI oc- HOBHO YCJIyrJ1, xapaKTep OnJIaTW, CTeneHb 3HaQJ1MOCTJ1 )J;JIH nOTpe6J1TeJIH. KJIaCCJ1<pJ1KaJ1JI YCJIyr OTpamaeTCH B KJIaCCJ1<pJ1Ka Topax, KOTopbIe rr03BOJIHIOT pemaTb pa3JIJi1QHbIe HapO)J;HOX03HCTBeH- HbIe 3a,n;a QJ1. KJIaCCJ1<pJ1Ka TOpbI J1CnOJIb3YIOTCH C pa3JIJ1QHbIMJ1 eJIHMJ1: - ,n;JIH pa3BJ1TJ1H J1 COBepmeHCTBOBaHJ1H CTaH)J;apTJ13aJ1Ji1 B c<pepe YCJIyr HaCeJIeHJ1IO; - npJ1 CepTJ1<pJi1KaJ1J1 Ji1 JIJi1eH3J1pOBaHJ1Ji1 yc.rryr; - npJ1 C03,n;aHJi1J1 aBTOMaTJ13J1pOBaHHbIX CJ1CrreM ynpaBJIeHJ1H Ji1 CJ1CTeMa TJ13aJ1J1 ,n;aHHbIX B 06JIaCTJ1 CepBJi1Ca; - )J;JIH YQeTa J1 KOHTpOJIH <pJi1HaHCOBo-X03HticTBeHHbIX nOKa- 3aTeJIeti CepBJ1CHbIX OpraHJi13aJ1ti; - ,n;JIH YQeTa J1 npOrH03J1pOBaHJ1H 06'beMOB peaJIJi13aJ1J1 yc- JIyr HaCeJIeHJ1IO; - ,n;JIH J13YQeHJ1JI crrpoca HaCeJIeHJi1H Ha YCJIyrJ1. COrJIaCHO rOCT P 50646-94 "YcJIyrJ1 HaCeJIeHJi1IO. 06III;J1e Tpe6oBaHJ1H", YCJIyrJ1 ,n;eJIHTCH MaTepJ1aJIbHbIe Ji1 COJi1aJIbHO-KYJIb- TypHbIe. Oco6eHHOCTJi1 YCJIyr 3TJ1X rpynn OnJi1CaHbI B rJI. 1 Ji1 6. 101 
5.1. KlIaccHHKHB BHAOB ycayr B MJ1pOBOM rrpaKTJ1Ke rrpJ1HHTO rrpOBO)J;J1Tb KJIaCCJ1<pJ1KaJ1IO OTpaCJIeM c<pepbI YCJIyr 1ia OC1-£OBe C01.£ema1iUJL npou3BOaCmBe1i- 1-£o-meX1iU1.£eC'K020 U ifJY1i'K'lfU01-£aJt'b1i020 nOaXOaOB. ITp0J13BOCTBeHHbIM noxo J1CXO,lJ;J1T J13 rrpJ1HJ1rra rrp0J13- BO)J;CTBeHHO-TeXHJ1qeCKOM J1 TeXHOJIOrJ1QeCKOM 06HOCTJ1 OTpac- JIeBbIX HarrpaBJIeHJ1M B c<pepe YCJIyr, KaK C06J1paTeJIbHOrO Bep- TJ1KaJIbHOrO CTPYKTypHoro 06pa30BaHJ1H. ct>YHKQJ10HaJIbHbIM rro)J;- XO,lJ; peaJIJ13yeT pa3HYIO rrpocpJ1JIbHYIO HarrpaBJIeHHOCTb - OT 06- CJIymJ1BaHJ1H rrp0J13Bo)J;cTBa, 06ecTBa, OMalliHero X03HMcTBa, <PYHKJ1J1 rro pacrrpe,n;eJIeHJ1IO, XpaHeHJ1IO, 06eCrreqeHJ1IO pecyp- CaMJ1 J1 TOBapaMJ1 )J;O o6CJIymJ1BaHJ1H JIJ1QHOCTJ1. ITo 3TOMY rrpJ1H- QJ1rry YCJIyr rro,n;pa3)J;eJIHIOTCH Ha CJIe,n;YIOI..IJ;J1e rpyrrrrbI: . YCJIyrJ1 TOprOBJIJ1; . YCJIyrJ1 rro 06eCrreQeHJ1IO rrJ1TaHJ1H J1 rrpOmJ1BaHJ1H (roCTJ1- HJ1bI, rrpe,lJ;rrpJ1HTJ1H 06I..IJ;eCTBeHHoro nJ1TaHJ1H J1 T. .); . YCJIyrJ1 TpaHcrropTa; . YCJIyrJ1 CBH3J1 J1 J1H<popMaJ10HHOe 06CJIymJ1BaHJ1e; . YCJIyrJ1 rro cHa6meHJ1IO, 3arOTOBKaM J1 XpaHeHJ1IO MaTepJ1- aJIbHO-TeXHJ1QeCKJ1X pecypCOB; . YCJIyrJ1 no 06eCrreQeHJ1IO <PYHKQJ10HJ1pOBaHJ1H pbIHKa (Kpe- ,l]:Ji1T, cpJi1HaHCbI Ji1 CTpaXOBaHJ1e, c,n;eJIKJ1 C He,lJ;BJi1mJi1MOCTbIO J1 ,n;p.); · YCJIyrJi1 06pa30BaHJi1JI, KYJIbTYPbI J1 Ji1CKYCCTBa; . HaYKa Ji1 HaYQHOe 06CJIymJ1BaHJi1e; . YCJIyrJ1 3,n;paBooXpaHeHJ1H, BKJIIOQaH <PJi13KYJIbTYPY Ji1 crropT; . YCJIyrJi1 rro 06CJIymJ1BaHJi1IO ,n;OMalllHero X03HMCTBa (rro,n;- ,n;epmaHJ1e J1 peMOHT mJ1JIJi1III;HOrO X03HMcTBa, rrp0J13BO,l];CTBeHHO- 6bIToBble J1 KOMMYHaJIbHble YCJIyrJ1); . yc.rryrJ1 JIJ1QHOrO xapaKTepa (Henp0J13Bo,n;cTBeHHble 6bIToBble YCJIyrJi1, rrapJi1KMaXepCKJi1e, <poToaTeJIbe, peMOHT 06YBJi1 Ji1 T. rr.); . YCJIyrJi1 rocy,n;apcTBeHHoro ynpaBJIeHJi1H. B HaCTOJII..IJ;ee BpeMH B 3KOHOMJi1QeCKOM JIJ1TepaType J1 KJIaC- CJ1cpJ1Ka Topax rrpJi1MeHHIOTCH pa3JIMQHble HOBbIe KpJi1TepJ1J1 Ji1 B COOTBeTCTBJi1Ji1 C HJ1MJ1 rrpe,lJ;JIaraIOTCH pa3Hble KJIaCCJ1cpJ1KaIJ;Ji1J1 YCJIyr. TaK, rrpe)J;JIaraIOTCH KJIaCCJi1<pJ1KaJ1J1 YCJIyr no cmene1iU 102 
MamepUQAU3a1tUU U OC.fl,3aeMOCmu, no cmene1iU nompe6UmM'bC- KOU opue1ima1tuu, YP081i1O ./l,U1.£1ibLX K01imaKm08 .!L1OaeU, mpyao- eMKocmu YC./Lyz, no coom1iOme1iU1O o614ecm8e1i1ibLx U 1.£aCm1ibLX 1ia1.£a.tl 8 ccfiepe YC./Lyz. Kam,n;aH KJIaCCJ1cpJi1KaJi1H rrpe,n;Ha3HaqeHa ,n;JIR Ji13yt.IeHJ1H OTpaCJIJ1 C orrpe,n;eJIeHHOH eJIbIO. Pa3JIJ1t.IJi1.ff YCJIyr BbI3BaHbI J1X xapaKTepOM, eJIeBbIM Ha3Ha- t.IeHJi1eM, cpopMaMJ1 rrpe,n;OCTaBJIeHJ1H Ji1 crroco60M OIIJIaTbI. JIo xapa'Kmepy OKa3bIBaeMble YCJIyrJi1 Ji1MeIOT HpKO Bblpa- meHHYIO OTpaCJIeBYIO HarrpaBJIeHHOCTb: . peMOHT 6bITOBbIX MalllJi1H Ji1 rrpJi160pOB, Ji13rOTOBJIeHJi1e HO- BOJ1: rrpo,n;YKJ1J1; . YCJIyrJi1 CeJIbCKOX03HMCTBeHHoro, rJ1rJ1eHJ1QeCKOrO J1 pJi1TY- aJIbHOrO xapaKTepa; . TpaHcrropTHble, ToprOBble, J1HcpopMaJ10HHble, rrpOKaTHble YCJIyrJ1; . CTpOJi1TeJIbCTBO, peMOHT mJ1JIb.ff, xy,n:omeCTBeHHble pa6o- TW J1 rrp0J13Bo,n;CTBO J13,n;eJIJ1J1: Hapo,n;Horo TBOpqeCTBa; · o6pa30Ba TeJIbHble, Me,n;J1J1HCK11e J1 ,n;p. JIo 1.feJLe80MY 1ia31ia1.£e1iU1O YCJIyrJ1 rro,n;pa3,n;eJIJIIOTC.H Ha CJIe- ,n:YIOJ1e rpyrrrrbI: . YCJIyrJ1 rro peMOHTY J1 yxo,n;y 3a BeaMJi1 HaCeJIeHJi1H, Ji1Me- IOJ1e eJIbID BOCCTaHOBJIeHJi1e rroTpe6Ji1TeJIbCKJi1X CBOMCTB rrpe,n;- MeTOB 6bITOBoro Ha3Ha QeHJ1H, peMOHT o,n;em,n;bI, 06YBJ1, XJi1Mt.IJ1C- TKa Ji1 KpallleHJ1e J13,n;eJIJ1J1 J1 T. ,n;.); . YCJIyrJ1 rro Ji13rOTOBJIeHJi1ID HOBbIX J13;leJIJi1M rro 3aKa3aM Ha- CeJIeHJ1H, T. e. C03,n;aHJ1e HOBbIX rroTpe6J1TeJIbCKlt1X CTOJi1MOCTeJ1: (rrOIIIJi1B o,n;em,n;bI, BJI3aHJ1e TpMKOTamHblX J13,n;eJIJi1J1, Ji13rOTOBJIe- HJ1e Me6eJIJ1, CTpOJ1TeJIbCTBO mJ1JIbH 11 T. ,n;.); . YCJIyrJ1 rro C03,n;aHJ1IO y,n;06CTB B 6bITY, y,n;OBJIeTBOpeHJ1IO rroTpe6HOCTeJ1: QeJIOBeKa KaK cpJ13J1QeCKOrO JIJi1a, a TaKme CBH- 3aHHble C Be,n;eHJ1eM ,n;OMalllHero X03HMCTBa (rrapJi1KMaXepCKJ1e, CaHJ1Ta pHO- rJ1rJi1eHJi1t.IeCKJ1e J1 Me,n;J1J1HCKJi1e YCJIyrJ1, rrpOKa T rrpe,n;- MeTOB KYJIbTYPHO-6bIToBoro Ha3HaQeHJi1H Ji1 T. ,n;.); . CrrpaBOQHO-J1HcpopMaJi10HHble Ji1 nocpe,n;HJi1QeCKJi1e, TYpJi1C- TJi1t.IeCKJ1e J1 ,n;pyrJ1e YCJIyrJi1; 103 
. YCJIyrJ1 rro Y,lJ;OBJIeTBOpeHJ1IO rroTpe6HOCTeM qeJIOBeKa KaK JIJ1qHOCTJ1 (o6pa30Ba TeJIbHble, KY JIbTYPHble). Oco6oe 3HaqeHJ1e J1MeeT ,lJ;eJIeHVIe YCJIyr Ha 1l/l,am1i'bLe, 6ec- 'Mam1i'bLe U CMema1-L'H:bLe. 3Ta KJIaCCVI<pVIKaIJ;VIH OCHOBbIBaeTCH Ha rrpJ1HHTOM ,lJ;eJIeHVIJ1 3KOHOMJ1qeCKOrO rrpOCTpaHCTBa Ha qaCTHwt1 (pbIHOQHbIM) J1 o6III;eCTBeHHbIM (HepbIHOqHblt1) ceKTopa 3KOHOMVIKVI. B OT JIVIQJ1e OT 6ecrrJIa THbIX YCJIyr, rrJIa THble YCJIyrJ1 o6JIa,lJ;a- IOT CJIe,lJ;YIOIII;VIMJ1 CBot1cTBaMJ1: - J1H,lJ;J1BJ1,lJ;yaJIbHbIM xa paKTep rroTpe6JIeHJ1H, ,lJ;eJIVIMOCTb J1 J136J1paTeJIbHOCTb; - KOHKypeHTHoCTb, OTCYTCTBVIe MOHOrrOJIbHOrO rrOJIOmeHVIH. BOJIblllaH QaCTb YCJIyr 3aHVIMaeT rrpOMemYTOQHOe rrOJIome- HJ1e. COOTHOllleHJ1e 3TVIX rpyrrrr YCJIyr He HBJIHeTCJI rrOCTOHHHbIM J1 3aBVICJ1T OT CTerreHJ1 pa3BJ1TJ1H PbIHOQHbIX OTHollleHVIt1 B CTpaHe. JIo cnoco6y on.n,am'bL YCJIyrVI MomHO crpyrrrrVIpoBaTb CJIe,lJ;y- IOIII;J1M 06pa30M: . YCJIyrVI, OrrJIaQJ1BaeMble B rrOpH,lJ;Ke rrpe,lJ;BapJ1TeJIbHOrO rrOJI- Horo J1JIJ1 QaCTVIQHOrO aBaHCVIpOBaHVIH rrpVI rrpJ1eMe 3aKa30B C nOCJIe,lJ;YIOIII;J1M OKOHQaTeJIbHbIM paCQeTOM rrpJ1 BbI,lJ;aQe 3aKa30B; . YCJIyrVI, OKa3bIBaeMble HaCeJIeHJ1IO 6eCrrJIaTHO (rapaHTJ1t1- Hblt1 peMOHT MalllJ1H J1 anrrapaTOB 6bITOBoro Ha3HaQeHJ1H); . YCJIyrVI, OrrJIaQJ1BaeMble B paCCpOQKY, T. e. npe,lJ;OCTaBJIHe- Mble B Kpe,lJ;J1T. ct>YHKIJ;VIOHaJIbHaH KJIaCCVI<pVIKaVIH YCJIyr no BUaaM ae.fl,mM'b- 1-Locmu, Ha KOTopble HarrpaBJIeHbI YCJIyrJ1, rrpe,n:rrOJIaraeT ,n;eJIe- HJ1e YCJIyr Ha rrJITb rpynrr: . rrp0J13Bo,n;CTBeHHble - JIVI3J1Hr, J1HmJ1HVIpVIHr, TeXHJ1QeC- Koe 06CJIymJ1BaHJ1e np0J13BO,lJ;CTBeHHoro o6opy,n;OBaHVIH, peMOHT TeXHJ1QeCKJ1X KOMMYHJ1KaIJ;J1M J1 T. rr.; . rroTpe6J1TeJIbCKJ1e - TaK Ha3bIBaeMble MaCCOBble YCJIyrJ1, OpVIeHTJ1pOBaHHble Ha ,lJ;OMalllHee X03JIMCTBO (rrO,lJ;,n:epmaHJ1e B HOpMaJIbHOM COCTOHHJ1J1 mJ1JIbJI J1 rrpe,lJ;MeTOB ,lJ;JIJ1TeJIbHOrO rrOJIb30- BaHJ1H, Haxo,lJ;JIIII;J1XCH B HeM); . rrpo<peCCVIOHaJIbHble - CTpaXOBble, <pJ1HaHCOBble, 6aHKOB- CKJ1e, peKJIaMHble, KOHCYJIbTaIJ;VIOHHble; 104 
· paCIIpeeJIJ1TeJIbHbIe - TpaHCrrOpTHO-3KCrre,n;MMOHHbIe, yc.rryrJi1 CBH3Ji1, TOprOBJIY1; · YCJIyrJi1 JIY1qHOCTHOrO xa paKTepa - Henp0Y13BO,n;CTBeHHbIe (napJi1KMaXepCKJi1e, <pOTOaTeJIbe Ji1 T. ,n;.); Bo.rree CJi1CTeMa TY1QHaH KJIaCCJi1<pY1KaY1.H YCJIyr ,l];eJIJi1T Y1X no npU1-£uny ee14ecm8e1-£1-£ocmu UJl,U 1-£eee14ecmee1-£1-£ocmu Ha HeCKOJIb- KO K.rraCCOB: . OCH3aeMbIe ,n;ei1cTBY1.H, HarrpaBJIeHHbIe Ha TOBa pbI Y1 ,n;pyrY1e <pJi13Y1QeCKY1e 06DeKTbI (XY1MQY1CTKa Ji1 npaQeQHbIe, peMOHT Ji1 CO- epmaHY1e 060py,n;OBaHJi1H, BeTepY1HapHbIe yc.rryrJ1, oxpaHa Y1 ,n;p.); . OCH3aeMbIe ,n;ei1cTBJi1H, HanpaBJIeHHbIe Ha Te.rro Qe.rrOBeKa (<pY1THeC-eHTpbI, peCTopaHbI Ji1 Ka<pe, CaJIOHbI KpaCOTbI); . HeOCJI3aeMbIe ,n;ei1cTBJi1H, HarrpaB.rreHHbIe Ha C03HaHY1e Qe- JIOBeKa (06pa30BaHY1e, pa,n;Y10- Y1 TeJIeBern;aHY1e, Tea TPbI, MY3eJi1, Y1H<popMaY10HHbIe yc.rryrY1, y,n;OB.rreTBOpeHJi1e pe.rrY1rY103HbIX no- Tpe6HocTei1 ). II 0 'KOMnJI,e'KC1iOcm U yc.rryrJi1 rro,n;pa3,n;e.rrJIIOTC.H Ha rrpOCTbIe Y1 CJIOmHbIe (KOMn.rreKCHoe 06CJIymJi1BaHJi1e). MHOrY1e yc.rryrY1 Y1MeIOT KOMn.rreKCHbIi1 xapaKTep. HanpY1Mep, yc.rryrJi1 rOCTY1HJi1 - 3TO He TO.rrbKO npe,n;OCTaB.rreHY1e mY1.rrbH, HO Ji1 yc.rryrY1 no nY1TaHJi1IO, 6bITOBOMY 06CJIymY1BaHJi1IO, OpraHY13aY1Y1 ,n;ocyra nOTpe6Y1Te.rrei1. Mx c.rromHO OTIieCTJi1 K onpe,n;eJIeHHOt1 no,n;rpynne, KaKaH 6bI K.rrac- CY1<pJi1KaY1H He Ji1CnOJIb30Ba.rraCb. CMemaHHaH yc.rryra conpOBom,n;aeT TOBapHO-MaTepJi1a.rrbHbIe eHHOCTY1, 06.rrerQaH Y1X 06parn;eHY1e Y1 ,n;eJIaJI Y1X 60JIee npY1BJIe- Ka TeJIbHbIMY1 ,n;.rrH rroTpe6Ji1TeJIH. 3TO, HarrpY1Mep, rrpe,n;npo,n;am- HbIti Y1 noc.rrenpo,n;amHbIti CepBY1C, conpOBom,n;aIOrn;Ji1ti Kyn.rrIO-npo- ,n;amy TOBapa. B HOpMaTJi1BHbIX ,n:OKYMeHTax OTpamaeTC.H KJIaCCM<pY1KaM.H yc.rryr COrJIaCHO 06rn;epOCCY1i1CKOMY K.rraCCJi1<pJi1KaTOpy yc.rryr Ha- ce.rreHJi1IO (ORYH), OCHOBaHaH 1ia ucnO./l/b308a1iUU uepapXU1.£ec'KOU CUCmeM'bL K.rraCCY1<pJi1KaY1Y1 C ,n;e.rreHY1eM yc.rryr Ha rpynnbI, no,n;- rpyrrnbI, KOTopbIe, B CBOIO OQepeb, IIo,n;pa3,n;eJI.HIOTCJI Ha BY1,l];bI eHTeJIbHOCTJi1 no e.rreBOMY <PYHKY10Ha.rrbHOMY Ha3HaQeHJi1IO. ORYH pa3pa60TaH B3aMeH 06rn;eCOI03Horo K.rraCCY1<pJi1KaTOpa 6bI- TOBbIX yc.rryr Hace.rreHY1IO Y1 06rn;eCOI03Horo K.rraCCY1cpJi1Ka Topa n.rra T- 105 
HbIX YCJIyr HaCeJIeHI1IO Ha TeppJ1TOpMJ1 PCP. OKYH BBeeH B eti- CTBJ1e 1 HHBapH 1994 r. RJIaCCJ1<pJ1KaII;J1JI BKJIIOqaeT CJIe)J;YIOIII;J1e rpyrrrrbI YCJIyr Ha- CeJIeHJ1IO : 01 - 6bIToBble yCJIyrM; 02 - YCJIyrJi1 rraccaml1pcKoro TpaHcrropTa; 03 - YCJIyrJ1 CBH3J1; 04 - mJi1JIJ1III;HO-KoMMYHaJIbHble YCJIyrJi1; 05 - YCJIyrJ1 yqpem)J;eHJ1ti KYJIbTYPbI; 06 - TypI1CTJ1QeCKJ1e J1 3KCKypCJ10HHble YCJIyrJ1; 07 - YCJIyrJ1 <pJ13J1QeCKoti KYJIbTypbI J1 crropTa; 08 - MeJ1U;JiiHCKl1e, caHaTopHO-03OpOBJ1TeJIbHble yc.nyrJii; 09 - YCJIyrM rrpaBoBoro xapaKTepa; 10 - YCJIyrJ1 6aHKoB; 11 - YCJIyrJ1 B CJ1CTeMe o6pa30BaHJi1H; 12 - YCJIyrJ1 TOprOBJIJi1 11 o6III;ecTBeHHoro IIJ1TaHJiiH, YCJIyrl1 pbIHKOB; 80 - rrpoQJ1e YCJIyrJ1. RJIaCCJ1<pJ1KaTOp Ji1MeeT 4 cTyrreHJ1 )J;eJIeHJi1H. RJIaCCJ1<pJ1KaTOp BbI,l];eJIJIeT 13 rpyrrrr, rpyrrrrbI YCJIyr rro,n;pa3,n;eJIHIOCJI Ha rro)J;rpyrr- rrbI, norpyrrrrbI - Ha BJ1,lJ;bI, BJi1AbI - Ha e)J;J1HJ1QHble YCJIyrJi1. CTpYKTypa KO)J;OBoro 0603HaQeHJ1H o6DeKTa KJIaCCJ1<pJ1KaU;J1J1 rrOKa3aHa Ha p11C. 4. xx x x xx Kl{ rpynna nOJ{rpynna BHJ{ Y CJ1yra KOHTpOnbHOC lJMCnO PHC. 4. CTpYKTypa Ko.n;OBoro o603Ha qeHJ1R o6eKTa KJIaCCJ1cpJ1KaIJ;J1J1 no a6epOCCJ1HCKOMY KJIaCCvtcpV1KaToPY YCJIyr HaCeJIeHV110 106 
IIpJ1Mep 0603HaQeHJ1H 06DeKTa KJIaCCJ1<pJ1KaJ1J1 B OKYH: 01 5 1 19 3 :s:: Cd Cd 0 :s:: Cd :s::    t:::    £-t u   u u Q) :s:: u t::: >< :s:: :s:: a ::r t::: :s:: u -  ::r >. u ::r >. e- Q) >. :r.:  t:II:: 0  .... ::r Cd :r.: Q) Q) Q)   :s::  :0  :s:: ::r u u ><: t::: CQ u :r.: Cd Q) Q) :s:: 0 0 Q) Q) 0- ::r ::r  :r a t:: :s:: ==  f;- :s:: '-' :a Cd ::a ::a 0::: :r.: r..o ::a 0- :s:: :s:: ::a 0 :s::  >< ><  >< BOLlpOCbI4L7H caMoKoHTpOllH 1. JIepe1iUCAUme npU31ia'KU, 1\,OmOp'bLe UCnO./l,'b3Y1OmCJL a./l,JL 1\JtaccuifJu1\,a1tuu YCAYZ. 2. IIepe1.£uc./l,ume 1teAU UCnM'b308a1iUR 'JULaccuifJu1\,amOp08 YCJLYZ. 3. Ha 1\,a1\,ue zpynn'bL noapa3deJlJL1OmCJL YCJtYZU 1ia OC1ioee ifJY1i1\,1tUOUCIA'b1iOZO noaxoaa? 4. Ka1\, nOapa3aeJlJL1OmCJL YCAYZU no xapa1\,mepy, 1teJleBO.MY 1ia31ia1.£e1iU1O ifJopMaM npeaOCma8Ae1iUJL U cnoco6aM On./l,am'bL? 5. B 1.£eM 3a1\Jt101.£a1OmCJL oco6eu1iocmu 1\,O.Mn./l,e1\,C1i'bLX U CMe- ma1i1i'bLX YCAYZ? 6. Ka1\,ue npU1i1tun'bL 1\JtaccuifJu1\,a'lfuu 3CIAOJICe1i'bL 8 1\.I1accuifJu- 1\,amop YC./l,YZ uaCeJle1iU1O? Ha 1\,a1\,ue zpynn'bL aeJlJLmCJL YCJLYzu? 7. Ka1\,oea cmpY1\,mypa 1\,OaOBOZO 06031ia1.£e1iUJL o6oe1\,ma 1Utac- cuifJU1\,a1tuu no 0614epOCCUUC1\,OMY 1\JtaccuifJu1\,amoPY YCJLYz 1ia- CeJl,eUu1O? l1cnOA'b3YJL OKYH, pacUluifJpyume 1\,Oa 0151093. 5.2. BHAbI H OpMbI cepBHCHOH /J..eJlTelIbHOCTH BJ1bI CepBJ1CHOM eHTeJIbHOCTM B OCHOBHOM npenOJIaraIDT HeKOTopble HOpMbI, a J1MeHHO: . y,n;06CTBO CepBJ1Ca (ycJIyrJ1 OJImHbI npe,n;OCTaBJIHTbCH BO BpeMH, YCTpaJ1BaIOrn;ee rroTpe6J1TeJIJI, B HymHoM MeCTe); . rapaHTJ1pOBaHJ1e COOTBeTCTBJ1H rrp0J13Bo,n;CTBa CepBJ1CY (T. e. nOTpe6J1TeJIb He OJImeH 6bITb rrOCTaBJIeH B YCJIOBJ1H "o6cJIymJ1- BaM ce6H caM"); 107 
. I1HcpOpMaY10HHaH OT,n;aqa CepBY1Ca (K CepBY1CHOM Y1HcpOpMa- IJ;Y1J.1 ,n;OJImHbI BHJ1Ma TeJIbHO rrpY1CJIYlllY1Ba TbCH PYKOBO,n;Y1TeJIY1 opra- HY13aMM, MeHe,n;mepbI nO,n;pa3,n;eJIeHY1M, Ma pKeTOJIOrY1). J1CXO,n;H Y13 cpYHKIJ;Y10HaJIbHOrO Ha3HaqeHY1.H CY1CTeMbI CepBJ1- ca, MOmHO CcpOPMYJIY1pOBaTb CJIe,n;YIOIII;Y1e 3a,n;aQY1: . KOHCYJIbTY1pOBaHY1e rrOTeHY1aJIbHbIX nOKynaTeJIe:ti nepe,n; npY106peTeHY1eM Y1MY1 J13,n;eJIY1M ,n;aHHOrO rrpe,n;rrpY1JITY1H, 06JIerQa- rom;ee OC03HaHHbIM BbI6op; . rrO,n;rOTOBKa rroKyrraTeJIH K HaY160JIee 3cpcpeKTY1BH0t1 Y1 6e30- rraCHOH 3KCrrJIya TaMY1 rrpY106peTaeMbIX Y13,n;eJIY1M; . rrepe,n;aQa He06xo,n;Y1MOM TeXHY1QeCKOM ,n;OKYMeHTaY1Y1, rro- MOraIOeM rroKynaTeJIIO rpaMOTHO Y1CrrOJIb30BaTb Y13,n;eJIY1e; . rrpe,n;rrpO,n;amHaH rrO,n;rOTOBKa Y13,n;eJIY1H C eJIbIO Y136ema Tb OTKa3a B ero pa60Te BO BpeMH ,n;eMOHCTpan;Y1Y1 rrOTeHY1aJIbHOMY rroKyrra TeJIIO; . ,n;OCTaBKa M3,n;eJIY1JI Ha MeCTO ero 3KCrrJIyaTan;Y1Y1 C MY1HY1- MaJIbHOJ1 BepOHTHOCTbIO rrOBpem,n;eHY1H B rrYTM; . npY1Be,n;eHY1e Y13,n;eJIY1H B pa60Qee COCTOHHY1e Ha MeCTe 3KC- rrJIya TaY1Y1 Y1 ,n;eMOHCTpaY1H ero nOTpe6Y1TeJIIO B ,n;et1CTBY1Y1; . 06eCrreQeHY1e rrOJIHOM rOTOBHOCTY1 Y13,n;eJIY1JI K 3KCnJIya Tan;Y1Y1 B TeQeHY1e Bcero cpOKa Haxom,n;eHY1H ero y rroTpe6Y1TeJIH; . OnepaTY1BHaH rrOCTaBKa 3arraCHbIX QaCTe:ti, TeCHbIJ1 KOHTaKT C Y1X Y13rOTOBY1TeJIeM; . c60p Y1 CY1CTeMaTY13an;Y1H Y1HcpopMaY1Y1 06 3KCrrJIyaTan;Y1Y1 Y13,n;eJIY1H rroTpe6Y1TeJIHMY1 (3aMeQaHY1H, rrpe,n;JIOmeHY1H, maJI06bI); . YQaCTY1e B COBepIIleHCTBOBaHY1Y1 Y1 Mo,n;epHY13an;Y1Y1 rroTpe6- JIHeMbIX Y13,n;eJIY1M rro pe3YJIbTaTaM aHaJIVI3a co6paHHoM MHcpOp- Man;VIVI; . c60p Y1 CY1CTeMaTY13an;Y1H Y1HcpopMaVIVI 0 CepBY1CHOM ,n;eJI- TeJIbHOCTY1 KOHKypeHToB; . rrOMOb cJIym6e MapKeTY1Hra rrpe,n;rrpY1HTVIH B aHaJIY13e VI oeHKe pbIHKOB, rroTpe6V1TeJIet1 Y1 TOBapOB; . cpOpMY1pOBaHMe cerMeHTa rrOCTOJIHHWX nOTpe6Y1TeJIeM rro npY1Hn;Y1rry: "BbI nOKyrraeTe HaIIl TOBap Y1 Y1CrrOJIb3yeTe ero, MbI ,n;eJIaeM Bce OCTaJIbHoe". 108 
ITo cO,n;epmaHJ1IO ,n;eHTeJIbHOCTJ1 ITO CepBJ1CHOMY 06cJIymJ1- BaHJ1IO BCe 60JIblllee paCrrpOCTpaHeHJ1e IIOJIyqaIOT J1HTeJIJIeKTY- aJIbHble YCJIyrJ1 (a He qJ1CTO TeXHJ1qeCKJ1e), qTO 06YCJIOBJ1JIO eJIeHJ1e CepBJ1Ca Ha HeCKOJIbKO BJ1,n;OB: · meCTKJ1M CepBJ1C, BKJIIOqaIOIII;J1M B ce6H Bce YCJIyrJ1, CBH- 3aHHble C IIo,n;,n;epmaHJ1eM pa60Tocrroc06HOCTJ1, 6e30TKa3HOCTJ1 J1 3a,n;aHHbIX rrapaMeTpOB <PYHKIJ;J10HJ1pOBaHJ1.R TOBapa; . MHrKJ1M CepBJ1C, BKJIIOQaIOIII;J1M BeCb KOMrrJIeKC J1HTeJIJIeK- TyaJIbHbIX YCJIyr, CBH3aHHbIX C J1H,n;J1BJ1,n;yaJIJ13aJ1eM, T. e. C 60- JIee 3<P<PeKTJ1BHOM 3KCIIJIyaTaIJ;J1eM TOBapa B KOHKpeTHbIX YCJIO- BJ1JIX ero <PYHKIJ;J10HJ1pOBaHJ1H y ,n;aHHoro rroTpe6J1TeJIH (J1JIJ1 C paClllJ1peHJ1eM c<pepr IIOJIe3HOCTJ1 TOBapa); . rrpHMOJ1 CepBJ1C - KOMrrJIeKC YCJIyr, Herrocpe,n;CTBeHHO CBH- 3aHHblX C 3KCrrJIyaTaIJ;J1eJ1 KyrrJIeHHOrO TOBapa; . KOCBeHHbIJ1 CepBJ1C - KOMrrJIeKC YCJIyr, He J1MeIOIII;J1X He rrocpe,n;CTBeHHoro OTHOIlleHJ1H K KyrrJIeHHOMY TOBapy, HO cIIoc06- CTBYIOIII;J1X YCTaHOBJIeHJ1IO ,l];OBepJ1H rroKyrraTeJIH K <pJ1pMe, OKa- 3bIBaIOIII;eM YCJIyrJ1 (QTO TaKme rrpJ1HOCJ1T ycrrex cpJ1pMe). . ,n;J1JIepCKJ1M CepBJ1C - IIpHMOM ,n;oroBop C 3apy6emHoM <PJ1pMOM-rrp0J13Bo,n;J1TeJIeM Ha BWrrOJIHeHJ1e orrpe,n;eJIeHHOrO crreKTpa YCJIyr IIO rapaHTJ1MHOMY TeXHJ1QeCKoMY 06CJIymJ1Ba- HJ1IO 6bITOBOM TeXHJ1KJ1 J1 rrOCJIera paHTJ1MHOMY 06CJIymJ1BaHJ1IO J1 peMoHTY 6bITOBOM TeXHJ1KJ1 ,n;aHHoro TJ1rra (Mo,n;eJIJ1). TaKJ1M 06pa30M, rro,n;rrJ1CaB C aBTOpJ13J1pOBaHHbIM CepBJ1CHbIM eHT- pOM ,n;orOBOp, <pJ1pMa-rrp0J13Bo,n;J1TeJIb rrpe,n;OCTaBJIHeT eMY Bce He06xo,n;J1MOe ,n;JIH 6bICTporo J1 Ka QeCTBeHHoro 06CJIymJ1BaHJ1H 6bITOBOM TeXHJ1KJ1: > HOpMaTJ1BHO-TeXHJ1QeCKYIO ,n;OKYMeHTaIJ;J1IO - KpaTKYIO xa- paKTepJ1CTJ1KY, rrpJ1HIJ;J1rr ,n;eMCTBJ1H, MeTo,n;J1KJ1 J1CrrbITaHJ1H J1 rrpOQ.; > crreIJ;J1aJIbHYIO TeXHOOrJ1QeCKYIO OCHaCTKY J1 ,n;J1arHOCTJ1- QeCKJ1e KOHTpOJIbHO-J13MepJ1TeJIbHble rrpJ160pbI, 3arraCHble Qac- TJ1 Ha Bce BJ1,n;bI rrOCTaBJIHeMOJ1 TeXHJ1KJ1; > rrpOBO,l];J1T 06YQeHJ1e, IIeperro,n;rOTOBKY J1 CTamJ1pOBKY crre- J1aJIJ1CTOB CepBJ1CHbIX IJ;eHTpOB ,n;JIH OCBOeHJ1H J1 TeXHJ1QeCKOrO 06CJIymJ1BaHJ1H HOBbIX, HaJ160JIee COBpeMeHHbIX TJ1rrOB J1 Mo,n;e- JIeM BblrrYCKaeMOM J1 IIOCTaBJIHeMOM 6bITOBOM TeXHJ1KM. 109 
B HaCTOHIII;ee BpeMH B 60JIbIIIJ1X ropo,n;ax POCCVIVI ,n;VIJIepCKVIM CepBJ1C 06JIa,n;aeT HaJ16oJIbllIJ1M rrOTeHVIaJIOM, rrepCrreKTJ1BaMVI pa3BJ1TJ1H, TaK KaK OH JIyqllIe OpJ1eHTJ1pOBaH Ha crrpoc J1 rrpe,n;JIO- meHJ1H pH,n;OBOrO rroTpe6VITeJIH. Heo6ecrreqeHHOCTb crrpoca Ha YCJIyrM CepBVICHOrO 06CJIymM- BaHJ1H 06'bHCHHeTCH TeM, qTO 60JIbIIIJ1HCTBO CepBJ1CHbIX eHTpOB cOCpe,n;OTOqeHbI B eHTpaJIbHbIX J1 6JIJi13KJ1X K HVIM patioHax ropo,n;a. 5.3. XapaKTepHCTHKa OCHOBHbIX BHAOB cepBHcHbIX YClIyr B 3TOM pa3,n:eJIe rrpe,n;CTaBJIeHa xapaKTepJi1CTJi1Ka HeKOTopbIX BJ1,n;OB MaTepJ1aJIbHbIX Ji1 COJ1aJIbHO-KYJIbTYPHbIX YCJIyr. 5.3.1. MaTepHaabHble YClIyrH BbITOBble YCJIyrl1, npe,n;OCTaBJIHeMble HaCeJIeHJi1IO POCCJ1J1, rro,n;pa3,n;eJIHIOTC.R Ha CJIe,n;YIOIII;J1e rpyrrrrbI: . peMOHT J1 J13rOTOBJIeHJ1e 06YBI1; . peMOHT Ji1 Ji13rOTOBJIeHJi1e IlIBeMHblx, MeXOBblX J1 KomaHblX Ji13,n;eJIJ1ti, rOJIOBHbIX y60pOB Ji1 J13,n;eJIJi1ti TeKCTJ1JIbHoti raJIaHTe- peJi1, peMOHT Ji1 J13rOTOBJIeHJi1e (BH3aHJ1e) TpJ1KOTamHbIX Ji13,n;eJIJ1M; . peMOHT J1 CTpOJi1TeJIbCTBO mJi1JIJi1III; (KBapTJi1p) ITO 3aKa3aM HaCeJIeHJi1H; . peMOHT 6bITOBbIX MallIJi1H Ji1 rrpJ160pOB, qaCOB, peMOHT Ji1 Ji13rOTOBJIeHJ1e MeTaJIJIOX03HMCTBeHHbIX Ji1 IOBeJIJi1pHbIX TOBa pOB, peMOHT Ji1 TeXHI1QeCKOe o6CJIymJi1BaHJi1e pa,n;J103JIeKTpOHHOM arr- rrapaTypbI, TeJIeBI130pOB, MarHJi1To<poHOB, rrpOJi1rpbIBaTeJIeM, pa- ,n;J10JI, MY3bIKaJIbHbIX TOBapOB; . peMOHT J1 TeXHJ1QeCKOe o6CJIymJ1BaHJ1e TpaHcrropTHbIX cpe,n;CTB, rrpJ1Ha,n;JIemaIII;VIX rpam,n;aHaM (JIerKOBblx aBTOM06J1JIeM, Morre,n;OB, MOTOpOJIJIepOB J1 ,n;p.).; . Ji13rOTOBJIeHJi1e 11 peMOHT Me6eJIJi1; . XJ1MJiiQeCKaJI QJ1CTKa Ji1 KparneHJi1e, YCJIyrJi1 rrpaQeqHbIX; . YCJIyrJi1 rrepepa60TKJ1 CeJIbCKOX03HMCTBeHHOM rrpo,n;YKL(Ji1VI Ji1 CeJIbCKOX03HMCTBeHHoro CblpbH, ,n;pyrJi1e CeJIbCKOX03HMCTBeHHble YCJIyrJ1; 110 
· YCJIyrJ1 <pOTOaTeJIbe J1 <poToJIa6opaTOpJ1M rro J13rOTOBJIe- HJi1IO <POTOCHJ1MKOB, a TaKme YCJIyrJ1 no 3BYK03arrJi1CJi1, o6pa6oT- Ke rrJIeHOK, J13rOTOBJIeHJ1IO KJ1HO<PJ1JIbMOB; . YCJIyrJ1 rra pJi1KMaXepCKJ1X. B HaCTOHIII;ee BpeMH e.flTeJIbHOCTb rro rrpe,n:OCTaBJIeHJ1IO 6bITOBbIX YCJIyr perJIaMeHTJi1pyeTcR IIpaBJ1JIaMJi1 6bITOBoro o6cJIY- jKJ1BaHMH HaCeJIeHJ1R B PCP. Y CJIyrH no peMOHTY, TeXHHQeCKOMY 06CJIymHBaHHIO, H3ro- TOBJIeHHID H3eJIHH no HHHBHyaJIbHOMY 3aKa3Y nOTpe6HTe- JIeH BKJIIOqaIOT: · peMOHT J1 J13rOTOBJIeHJ1e o,n;em,n;bI Ji1 06YBJi1; . peMOHT J1 Ji13rOTOBJIeHJi1e MeTaJIJIOX03HJ1CTBeHHbIX J1 IOBe- JIJ1pHbIX J13,n;eJIJ1J1; . peMOHT Ji1 peCTaBpaIJ;Ji1IO Me6eJIJi1; . peMOHT J1 TeXHJ1qeCKOe 06CJIymJ1BaHVIe TeXHJ1KJ1, 3,n;aHJi1ti J1 coopymeHJ1M. Y CJIyrJ1 rro peMOHTY BblrrOJIHRIOTCR C J1CrrOJIb30BaHJi1eM CO- BpeMeHHbIX TeXHJ1QeCKJ1X cpe,n;CTB: · crreU;J1aJIJ13J1pOBaHHoro rrp0J13BO,n; CTB e HH 0 -TeXHOJIOrJi1QeCKOrO o6opy,n;OBaHJ1H Ji1 J1HCTpYMeHTOB; · Cpe,l];CTB ,n;J1arHOCTJ1KJi1 HeJ1CrrpaBHocTei1 J1 ,n;e<peKTOB Ji13,n:eJIJi1M; . TeXHJi1QeCKJi1X cpe,n;CTB KOHTpOJIH KaQeCTBa. II P0Ji13Bo,n;CTBeHHO-TeXHOJIOrJ1QeCKMti rrpOIJ;eCC o6eCrreQJ1Ba eTCH: . KBaJIJ1<pJ1IJ;Ji1pOBaHHbIM rrepCOHaJIOM; . CblpbeBbIMJi1 Ma TepJi1aJIaMJi1 J1 rrOJIy<pa6pJi1Ka TaMJ1; . rOpIOQe-CMa30QHbIMJ1 MaTepJ1aJIaMJ1; . paCXO,l];HbIMJi1 MaTepJ1aJIaMJi1 ,l];JIH peMoHTa, 3aIIaCHbIMJi1 Qac- THMH, eTaJIHMJi1 H Y3JIaMJi1 rrpJ160pOB J1 arperaToB. JI.R 06CJIymJi1BaHJ1R rroTpe6J1TeJIeti Ji1 rrpoBe,n;eHJi1H peMOHT- HbIX pa60T rrpe,n;rrpJ1HTJ1H J1MeIOT: . a,n;MJi1HJi1CTpa TJi1BHble rrOMeIII;eHJ1H, . rrOMeIII;eHJ1H ,n;JIH npJ1eMa nOCeTJ1TeJIeM (caJIOH); . rrOMeIII;eHJi1H ,l];JIH peMoHTHbIX pa60T (u;exa rro peMOHTY); . CKJIa,n;bI ,n;JIH XpaHeHJ1H rOpIOQe-CMa30QHbIX MaTepJ1aJIOB, 3arraCHbIX QaCTe:ti, oTpeMOHTJ1pOBaHHblx Ji1 rrocTyrraIOIII;J1x B pe- MOHT Ji13,n;eJIJ1ti; · ra pam Ji1 ,l];p. 111 
PeMOH1n ----- 3TO KOMrreKC OrrepaMM rro BOCCTaHOBeHMID pa60Tocrroco6HOCTM TOBapa, ero CBOt1CTB. TeX1-£U1.£eCKOe 06CAYJlCUBaHUe - 3TO KOMrreKC orrepaJi1M Ji1Ji1 orrepaJi1H rro rro,n;,n;epmaHMIO pa60Tocrroco6HOCTJi1 Ji1JIJi1 Ji1CrrpaBHO- CTJi1 TOBa pa rrpJi1 Ji1CrrOb30BaHJi1Ji1 ero rro Ha3Ha qeHJi1ID. J132omOBAe1-£Ue U3aMU.fl, no U1-£OUBuoyaJl/b1-£OMY 3a'Ka3Y - 3TO KOMrreKC orrepaJi1J1 rro C03,n;aHJi1IO Ji13,n;eJi1H Ha OCHOBe Ji1H,n;Ji1BJi1- ,n;yabHoM rroTpe6HOCTJi1 3aKa3qJi1Ka. PeMOHTbI Ji13,n;eJIJi1M KaCCJi1<pJi1Ji1PYIDTCH no BM,n;aM, xa paK- Tepy Ji1 cpOKaM OKa3aHJi1H. JIpea1nOp20B'bLU peM01-£m - 3TO KOMrrJIeKC MepOrrpJi1HTJi1M rro BOCCTaHOBeHJi1IO pa60Tocrroco6HOCTM rrpM6opOB y rrpO,l];aBa. PeMOH1n 8 nepUoa 2apaH1nUUH020 cp01\,a, YC1naHOBAeHH020 U3201nOBU1neJteM UJlU npeanpUJL1nUeM, B'bLnO./l,HJL1014UM e20 cjJY1-I/K- 'ltUU, - 3TO peMOHT rrpJi160pa B CpOK, YCTaHOBeHHbIM Ji13rOTOBJi1- TeJIeM, B TeqeHJi1e KOToporo peMOHTHoe rrpe,n;rrpJi1HTJi1e BblrrOHH- eT rapaHTJi1t1Hble 06H3aTebCTBa. BOCC1na1-£OBU1ne./l,'b1-£'bru peMOH1n - 3TO peMOHT npJi16opa, rrOTepHBlllero pa60Tocrroco6HOCTb He rro BJi1He rroTpe6HTeJIH B rrepJi1o,n; rapaHTJi1HHOrO cpOKa, YCTaHOBJIeHHOrO Ji13rOTOBJi1TeJIeM, Ji1 B03BpaIII;eHHoro rrpo,n;aBY. PeMOHm B nepUoa cp01\,a C./l,YJIC6'bl - 3TO peMOHT npJi160pa B TeqeHJi1e cpOKa cym6bI, YCTaHOBJIeHHOrO B HOpMaTJi1BHOM ,n;OKY- MeHTaQJi1Ji1 Ha Ji13,n;eJi1e, Ji1Ji1, eCJi1 OH He YCTaHOBeH, B TeqeHJi1e 10 JIeT C Ha qaJIa 3Kcrrya TaQJi1Ji1 rrpJi16opa. Pe.M01-£1n nOCAe UC1ne1.£eHU.fl, YC1na1-£OMeHH02o cpo'Ka cAYJIC6'bL - peMoHT rrpJi160pa rroce MCTeQeHJi1H cpoKa CJIym6bI, YCTaHoBeH- Horo B HopMaTMBHoM ,n;oKYMeHTaQHJi1, Ji1Ji1, eCJIJi1 CpOK CJIym6bI He YCTaHOBJIeH, TO rro Ji1CTeQeHJi1Ji1 10 eT C MOMeHTa rrpo,n;amJi1 Ji13,n;eJIJi1H. IIomuB, BJt3a1-£Ue, nOa201-£1\,a U peM01-£1n OOeJICO'bL (1UBeUH'bLX, MeXOB'bLX U 'KOJICaH'bLX U3aeJl,UU, 20./l,OB1-£'bLX y60pOB, 1ne1\,c1nUJl'b1iOU 2QJtaH1nepeu), peMoHm 06YBU o6eCrreQJi1BaIDT B03MO)KHOCTb BOC- CTaHOBeHJi1H Ji1 rrpo,n;eHJi1H cpoKa cym6bI o,n;emHo-o6YBHbIX 113- ,n;eJi1M Ji1JIJ1 C03,l];aHMH HOBbIX Ji13,n;eMM Ha OCHOBe Ji1H,l];J1BJ1,n;yaJIb- HbIX 3arrpOCOB rroTpe6J1TeeM. 112 
OCHOBHbIMJ1 cpOpMaMJ1 06CJIymJ1BaHJ1.H rroTpe6J1TeJIeM .HBJI.H- IOTC.H CTaJ10HapHOe J1 BbIe3,lJ;HOe 06CJIymJ1BaHJ1e. CTaJ10HapHOe 06CJIymJ1BaHJ1e OCHOBaHO Ha rrpJ1eMe 3aKa- 30B nOTpe6J1TeJIeM J1 J1CrrOJIHeHJ1e YCJIyrJ1 B ,L(oMe MO,lJ;eJIei1, ,L(oMe MO,lJ;bI, aTeJIbe, MaCTepCKOM. BbIe3,lJ;HOe 06CJIymJ1BaHJ1e rrpe,lJ;YCMa TpJ1BaeT rrpJ1eM J1 BbI- ,lJ;a"LlY 3aKa30B B MeCTaX, YKa3aHHbIX rroTpe6J1TeJIeM, a rrpOBe,lJ;e- HJ1e peMOHTa J1 rrOlllJ1B J13,lJ;eJIJ1M - B CTaJ10HapHbIX YCJIOBJ1.HX. CepBMCHwe rrpe,lJ;npJ1.HTJ1.H rro peMOHTY J1 J13rOTOBJIeHJ1ID O,lJ;emHo-o6YBHbIX J13,n;eJIJ1M J1MeIOT rrOMern;eHJ1.H ,lJ;JI.H rrpJ1eMa rro- CeTJ1TeJIeM J1 rrp0J13Bo,n;CTBeHHbIe rrOMern;eHJ1.H: . ex rro paCKpoIO MaTepJ1aJIOB; . u;ex rro rrOlllJ1BY J1JIJ1 peMOHTY; . CKJIa,lJ;bI ,lJ;JI.H XpaHeHJ1.H CbIpb.H J1 MaTepJ1aJIOB, OTpeMOHTJ1- pOBaHHbIX J1 ClllJ1TbIX J13,n;eJIJ1M. IIoMern;eHJ1e ,n;JI.H rrpJ1eMa rrOCeTJ1TeJIeM - CaJIOH rrpJ1eMa 3a- Ka30B J1 rrpJ1MepKJ1 rOTOBbIX J13,lJ;eJIJ1M - OCHaI..IJ;aeTC.H BJ1TpJ1HaMJ1 C 06pa3u;aMJ1 J1 rrpVIMepOQHbIMVI Ka6VIHaMJ1. ,L(JI.H peMOHTa VI rrOlllJ1Ba VI3,lJ;eJIJ1M VICrrOJIb3yeTC.H crreJ1aJIJ1- 3J1pOBaHHoe rrp0J13BO,lJ;CTBeHHO-TeXHOJIOrJ1QeCKOe o6opy,n;OBaHVIe VI VIHCTpYMeHTbI: lllBeMHbIe MalllJ1HbI, B.H3aJIbHbIe MalllJ1HbI, CTO- JIbI ,lJ;JI.H paCKpO.H TKaHeM, HOmHJ1bI, VI3MepVITeJIbHbIe VIHCTPY- MeHTbI, aHTporrOMeTpbI, JIeKaJIa, rrepCOHaJIbHbIe KOMrrbIOTepbI C rrporpaMMaMJ1 rrpoeKTVIpOBaHJ1.H o,n;em,n;bI, r JIa,lJ;VIJIbHbIe MalllVIHbI. · OCHOBHbIMVI MaTepJ1aJIaMJ1, J1CrrOJIb3yeMbIMVI ,lJ;JIJI peMOHTa J1 rrOIIIJ1Ba J13,n;eJIVIM, .HBJI.HIOTC.H TKaHJ1 Ha OCHOBe Ha TypaJIbHbIX, CJ1HTeTJ1QeCKVIX J1 VICKYCCTBeHHWX BOJIOKOH VI HaTypaJIbHWe VI J1CKYCCTBeHHbIe KomVI, OBQVIHHo-rny6HbIe rrOJIy<pa6pVIKaTbI, HJ1TVI J1 ,n;p. IIpVI J1CrrOJIb30BaHJ1J1 ,n;JI.H peMOHTa J1 rrOlllVIBa MaTepJ1aJIOB, BKJIIOQeHHbIX B rrepeQeHb TOBapOB, rrO,lJ;JIemarn;VIX 06.H3aTeJIbHOM CepTJ1<pJ1KaJ1VI, OHJ1 ,lJ;OJImHbI J1MeTb CepTJ1<pJ1KaTbI COOTBeTCTBVI.H. ,L(JI.H J13rOTOBJIeHJ1.H O,lJ;em,lJ;bI J1 06YBVI no corJIaCOBaHVIIO C 3a- Ka3QJ1KOM J1CrrOJIb3YIOTC.H MaTepJ1aJIbI 3aKa3"LlVIKa VIJIVI VICrrOJIHVI- TeJI.H YCJIyrJ1. 113 
IIpl1 OcpOpMJIeHl111 ,n;OrOBOpa 0 BblrrOJIHeHl111 pa60T rro pe- MOHTY Ji1 rrOIllJi1BY Ji13,n;eJIJi1J1 Ji13 Ha TypaJIbHOrO Mexa Ji13 Ma TepJi1aJIa rroTpe6Ji1TeJIH, a TaKme Ji13 Ma TepJi1aJIa Ji1CrrOJIHJi1TeJIH, MeXOBble nOJIycpa6pJi1KaTbI Ji1 lllKypKJi1 rrOMe"LJaIOT B rrpJi1CYTCTBJi111 rrpe,n;CTa- BJi1TeJIH rrpe,n;npJi1.HTJi1.H Ji1 3aKa3"LJJi1Ka. CepBJi1CHaH ,n;e.HTeJIbHOCTb BKJIIO"LJaeT: . 06CJIymJi1BaHJi1e rroTpe6Ji1TeJIei1 (rrpJi1eM 3aKa3a Ha Ji13rOTOB- JIeHJi1e Ji1JIJi1 Ji13,n;eJIJi1H B peMOHT, rrpJi1MepKa rrOJIycpa6pJi1Ka TOB Ji1 rOTOBbIX Ji13,n;eJIJi1J1, BbI,n;a"LJa 3aKa3a, paC"LJeTbI C rroTpe6Ji1TeJIeM) . Ji1CrrOJIHeHJi1e YCJIyrJi1 (TeXHOJIOrJi1"LJeCKJi1ti rrpou;ecc peMOHTa (rrOlllJi1Ba, BH3aHJi1.H) o,n;em,n;bI Ji1 06YBJi1). Y cJIyrJi1 rro peMOHTY Ji13,n;eJIJi1J1 BKJIIO"LJaIOT 06CJIymJi1BaHJi1e rro- Tpe6Ji1TeJIeJ1 Ji1 Ji1CCJIe,n;OBaHJi1e 113,n;eJIJi1.H. II pJi1 rrpJi1eMe o,n;em,n;bI 11 06YBJi1 B peMOHT rrpMeMI..IJ;Ji1K OCMa T- pJi1BaeT ,n;ecpeKTHble Ji13,n;eJIJi1H, aHaJIJi13Ji1pyeT rrpJi1"LJJi1HbI ,n;ecpeKTOB Ji1 COCTaBJIHeT ,n;orOBOp (KBJi1TaHJi1IO), B KOTOpOM cpJi1KCJi1pyeT HaJi1- MeHOBaHJi1e Ji13,n;eJIJi1.H Ji1 ,n;eeKTW. 3aTeM Ji13,n;eJIJi1e rrocTyrraeT B u;ex rro peMOHTY. IIocJIe YCTpaHeHJi1.H ,n;eeKTOB OTpeMOHTJi1pO- BaHHoe Ji13,n;eJIJi1e BbI,n;aeTCH rroTpe6Ji1TeJIIO. 06CJIymJi1BaHJi1e rroTpe6Ji1TeJIei1, B "LJaCTHOCTJi1, rrpJi1eM 3aKa- 30B Ha rrOIllJi1B o,n;em,n;bI Ji1JIJi1 06YBJi1, BblrrOJIHHeT rrpJi1eMI..IJ;Ji1K. OH Ji13Y"LJaeT rroTpe6HOCTb 3aKa3"LJJi1Ka, YCJIOBJi1.R Ji1 xapaKTep 3KCrrJIY- a TaU;Ji1Ji1 6y,n;yI..IJ;ero Ji13,n;eJIJi1H, orrpe,n;eJIHeT He06xo,n;Ji1Mble aHTpo- rrOMeTpJi1"LJeCKJi1e xapaKTepJi1CTJi1KJi1 "LJeJIOBeKa (rrpOBo,n;Ji1T CHHTJi1e OCHOBHbIX pa3MepOB cpJi1rYPbI rroTpe6Ji1TeJI.H, paCKpOJ1 Ji1 rrpJi1Mep- KY CMeTaHHoro Ji13,n;eJIJi1.H Ha rroTpe6Ji1TeJIe). B ,lJ:oMax Mo,n;eJIeti, ,lJ:oMax MO,n;bI, a TeJIbe BbIClllero pa3pH,n:a (TJi1rra "JIIOKC") C rroTpe6Ji1TeJIHMJi1 pa60TaeT HaJi160JIee KBaJIJi1cpJi1- U;Ji1pOBaHHbIJ1 rrepCOHaJI - ,n;Ji1rrJIOMJi1pOBaHHble xy,n;omHJi1KJi1- Mo,n;e- JIbepbI, KOHCY JIbTVlpYIOI..IJ;Ji1e rroTpe6Ji1TeJIei1 no BorrpocaM BbI60pa Mo,n;eJIJi1 Ji1 Ma TepJi1aJIa Ji13,n;eJIJi1H. B aTeJIbe Ji1 MaCTepCKJi1X rroTpe6Ji1TeJIb Ha OCHOBe rrpe,n;OCTaB- JIHeMbIX eMY ,n;JI.H 03HaKOMJIeHJi1H mypHaJIOB MO,n;, CJIai1,n;oB, 06- pa3U;OB M3,n;eJIJi1M Ji1 MaTepJi1aJIOB BbI6Ji1paeT Mo,n;eJIJi1 Ji1 MaTepJ1aJIbI ,n;JIH rrOlllJ1Ba o,n;em,n;bI J1 06YBJ1. 114 
06CJIymJ1BaHJ1e rroTpe6J1TeJIet1 B KOHTaKTHot1 30He BKJIIOQa- eT rrpe,n;OCTaBJIeHJ1e J1M 3CKJ130B, ,n;eMOHCTpaJ1IO MO,n;eJIeM J13 aJIb6oMOB J1 mypHaJIOB, rrOKa3 06pa3IJ;OB O,n;em,n;bI J1 06YBJ1. ITo meJIaHJ1IO rroTpe6J1TeJIet1 B TJ1rrOBble MO,n;eJIJ1 BHOCHTCH J13MeHe- HJ1H. HarrpJ1Mep, rrpJ1 J13rOTOBJIeHJ1J1 06YBJ1 ,n;OrrYCKaeTCH 3aMeHa <paCOHa Ka6JIYKOB, CPYPHJ1TYPbI, IJ;BeTOBbIX COQeTaHJ1M J1 MaTepJ1- aJIOB, rrpJ1 IIOlllJ1Be VI BH3aHJ1J1 TpVIKOTamHbIX J13,n;eJIJ1M Tome B03- MomHbI oTcTynJIeHJ1H OT TJ1rrOBbIX Mo,n;eJIeM. 113MeHeHVIJI, BHeceH- Hble B J13,n;eJIJ1H, erJ1CTpVIpYIOTCH B ,n;orOBope (KBVITaHVIVI, VIHOM ,n;OKYMeHTe ). IToCJIe Bw60pa Mo,n;eJIVI VI MaTepVIaJIOB VI3rOTOBJIeHVIH 3aK- pOJ1III;VIK VI3MepHeT aH1'pOrrOMeTpJ1QeCKVIe xapaKTepVICTVIKVI rrOTpe- 6VITeJIH (CHJ1MaeT MepKVI), COCTaBJIHeTCH rrpoeKT (BbIKPOMKY) VI3- ,n;eJIVIH. CHHTJ1e MepOK J1 rrpJ1MepKa VI3,n;eJIVIM rrpOBo,n;HTCH B rrpVIMe- POqHOM Ka6J1He. Ka6VIHa OCHaIII;aeTCH 3epKaJIOM, BelllaJIKOM VI KOB- pOBbIM rrOKpbITVIeM J1JIVI KOBpVIKOM ,n;JIH Hor. KOBpOBoe rrOKpbITVIe (KOBpVIK) eme,n;HeBHO OQJ1III;aeTCH OT rrbIJIJ1 VI rpH3VI VI O,n;VIH pa3 B He,n;eJIIO rro,n;BepraeTCH CaHJ1TapHOJ1 o6pa6oTKe. IT pVI rrpOeKTJ1pOBaHJ1VI VIH,n;J1BVI,n;yaJIbHbIX VI3,n;eJIJ1M rro 3aKa- 3aM rroTpe6Ji1TeJIet1 J1CrrOJIb3YIOTCH rrepCOHaJIbHble KOMrrbIOTepbI C rrpJi1KJIa,n;HbIMJ1 rrporpaMMaMJ1 rrpOeKTJi1pOBaHJi1JI o,n;em,n;bI Ji1 06YBJi1. J1x rrpJi1MeHeHJi1e rr03BOJIHeT <POpMJ1pOBaTb rrOCTpOeHJi1e ,n;eTaJIeM KpOH Ji1 rOTOBYIO BbIKPOMKY J13,n;eJIJ1H. II porpaMMbI rrpOeKTJi1pOBa- HJi1H o,n;em,n;bI co,n;epma T J1H<p n pMaIJ;Ji1IO 0 JIeKaJIaX Ji1 ,n;aHHble, rro- jJYQeHHble rrpJ1 CHHTJ1Ji1 MepOK, C rroTpe6Ji1TeJIH. ITp:u corrOCTaBJIe- HJi1Ji1 ,n;aHHbIX 0 JIeKaJIaX J1 MepOK, CHHTbIX C rroTpe6Ji1TeJIH, rrpo- rpaMMa orrpe,n;eJIHeT 3aKOHOMepHOCTb J13MeHeHJ1H JIJi1HJi1J1 KpOH J1 rOTOBJi1T J1H,n;Ji1BJi1AyaJIbHYIO BbIKpOt1KY. ,n:JIH Ji13MepeHJ1H <pJ1rYPbI 3aKa3qJi1Ka J1CrrOJIb3YIOTCH MHrKJi1e MeTpw Ji1JIJi1 aBTOMaTJi1QeCKJ1e aHTporrOMeTpbI. B IJ;exe rro nOIIIJ1BY rrOJIy<pa6pJi1KaTbI paCKpaJi1BaIOTCH rro JIeKaJIaM Ji1 IIIbIOTCH rOTOBble Ji13,n;eJIJi1H. ECJIJ1 rrpJ1 rrOlllJi1Be Ji1JIJ1 peMOHTe Ji13,n;eJIJi1M C Ji1CrrOJIb30BaHJi1eM MaTepJ1aJIa rroTpe6Ji1TeJIH o6HapymJi1BaIOTCH ,n;e<peKTbI, HerrpJi1rO- HOCTb J1JIJi1 He,n;o6pOKaQeCTBeHHOCTb MaTepJ1aJIOB rroTpe6Ji1TeJIR, ero 115 
HeMe,n;eHHO MHOPMMPYIDT M ,n;0 rroyqeHMH YKa3aHMM rrpMOC- TaHaBMBaIDT BblrrOHeHMe 3aKa3a. rrOce M3rOTOBeHMH rOTOBble M3,n;eMH rrO,n;BepraIOTCH KOH- TpOIO KaqeCTBa M npOXO,n;HT rrpMMepKY. ECM M3,n;eMe COOT- BeTcTByeT Tpe60BaHMHM KaqeCTBa, YCOBMHM ,n;OrOBOpa M Tpe- 60BaHMHM rroTpe6MTeH, ycyra OrraqMBaeTCR M M3,n;eMe rre- pe,n;aeTCH rroTpe6MTeID. BbI,n;aqy CIIIMToro M3,n;eMH rroTpe6MTe- IO MomeT OCYIII;eCTBJIHTb 3aKpOMVIK, BbI,n;a qy M3,n;eJIMR IIoce rrpOBe,n;eHMH peMOHTHO-BOCCTaHOBMTebHblx pa60T - npVIeMIII;MK 3aKa30B. rOTOBOe M3,n;eMe rro BHelllHeMY BM,n;y, rroca,n;Ke rro VIry- pe, pa3Mepy, KOHCTPYKTMBHOMY pellleHMIO M xy,n;omeCTBeHHOMY oopMeHMID ,n;omHO COOTBeTCTBOBaTb VIH,n;VIBVI,n;yabHbIM oco- 6eHHOCTHM rroTpe6VITeH M ero rromeaHMHM, YKa3aHHbIM B ,n;oro- Bope. OemHble M3,n;eMR rro KOHCTPYKMVI, TeXHoorVIVI peMOHTa M VI3rOTOBeHMH ,n;omHbI 06eCrreqVIBaTb B03,n;yxoo6MeH, rMrpoc- KOrrVIqHOCTb, YCTOMqMBOCTb K IIOTY, He co,n;epmaTb KpacMTeei1, BbI3bIBaIDVIX pa3,n;pameHVIe KomVI. rOTOBble M3,n;eMH, rro,n;emam;Me BbI,n;aqe rroTpe6MTeIO, ,n;omHbI MMeTb 3TVIKeTKY M MapKVIpOBOqHYIO eHTY. 3TMKeTKa ,n;omHa co,n;epma Tb MpMeHHoe HaVIMeHOBaHVIe VIcnOHVITeH M ero IDpVI,n;VIqeCKMti a,n;pec. MapKVIpOBOqHaH JIeHTa ,n;OJImHa co,n;ep- maTb MHopMaU;MIO 0 COCTaBe TKaHVI M crroco6ax yxo,n;a 3a M3,n;e- MHMJ1 B BM,n;e YCOBHbIX o603Ha qeHVIti (CMMBOOB): XMMMqeCKoti qJ1CTKVI, rameHMH (,n;H BepxHei1 o,n;em,n;bI), CTMpKM, rameHVIH (,n;H 6ebeBblx VI3eMi1). J13roToBeHHble M OTpeMOHTVIpOBaHHble M3,n;eMH yrraKoBbI- BaIDTCH B 6YMamHble, u;eoaHoBble, rrOM3TMeHOBble rraKeTbI (KoHBepTbI), 3aBOpaqMBaIDTCH B 06epTOqHYIO 6YMary J1M B Mp- MeHHYIO yrraKoBKY. ITpM npMeMOQHOM KOHTpoe npOBepHeTCH COOTBeTCTBJ1e ClllMTbIX M oTpeMoHTMpoBaHHbIx M3,n;eMti Tpe60BaHMHM HopMa- TVIBHbIX ,n;OKYMeHTOB C yqeTOM Tpe6oBaHMt1 rroTpe6VITeH, YKa- 3aHHblX B ,n;orOBope. ECM npM rrpMeMOqHOM KOHTpoe YCTaHOB- eHO HeCOOTBeTCTBVIe OT,n;ebHbIX IIOKa3aTeet1 Tpe60BaHMRM 116 
HOpMaTJ1BHbIX ,lJ;OKYMeHTOB, J13,lJ;eJIJ1e B03Bparn;aeTC.H ,n;JI.H YCTpa- HeHJ1.H HeCOOTBeTCTBJ1.H, a B CJIyqae HeB03MOmHOCTJ1 YCTpaHeHJ1.H ,lJ;e<peKTa rrp0J13Bo,n;J1TC.H paCqeT C nOTpe6J1TeJIeM B COOTBeTCTBJ1J1 C IIpaBJ1JIaMJ1 6bITOBoro 06CJIymJ1BaHJ1.H HaCeJIeHJ1.H B PCP. XpaHeHJ1e rOTOBbIX J13,n;eJIJ1J1 ocyrn;eCTBJI.HeTC.H B crreQJ1aJIb- HO 060pY,lJ;OBaHHbIX rrOMern;eHJ1.HX Ha CTeJIJIamax J1JIJ1 B KapTOH- HWX Kop06Kax rrpJ1 HOpMaJIbHWX KJIJ1MaTJ1qeCKJ1X YCJIOBJ1.HX: TeMrrepa Typa oKpymaIOrn;ei1 Cpe,lJ;bI (20 + 5 )OC, OTHOCJ1TeJIbHa.H BJIamHOCTb (65 + 5)0/0, aTMoc<pepHoe ,n;aBJIeHJ1e (750 + 30) MM pT. CT. O,lJ;em,lJ;a J1 06YBb rrpJ1 XpaHeHJ1J1 3arn;J1rn;aIOTC.H OT ,n;et1CTBJ1.H COJIHeQHbIX JIyqei1, nOBpem,lJ;eHJ1.H MOJIbIO J1 OT B03HJ1KHOBeHJ1.H IIJIeCeHJ1. TpaHCrrOpTJ1pOBaHJ1e rOTOBbIX J13,n;eJIJ1t1 J1 nOJIy<pa6pJ1KaTOB Mem,n;y rrp0J13BO,lJ;CTBeHHbIMJ1 YQaCTKaMJ1 J1JIJ1 B rrpJ1eMHble rrYHK- TbI npOBO,lJ;J1TC.H B YCJIOBJ1.HX, 06eCrreqJ1BaIOI..IJ;J1X coxpaHHOCTb J1X BHeIIlHero BJ1,lJ;a, B BJ1,lJ;ax TpaHcrropTa, 060py,n;OBaHHbIX KpOHlll- Tet1HaMJ1 J1JIJ1 CTeJIJIamaMJ1. PeMoum u meXUUlleC1COe 06CJLYJICU8auue mpaucnopmUbLX cpedcm8, npuuadJl.eJICa1J4.Ux zpaJICoaua.M (JI,eZ1C08bLX a8mO.MO- 6UJ1.eu, .MOned08, MOmOpOJlJl,ep08 U op.) BblrrOJIH.HIOTC.H B cep- BJ1CHbIX QeHTpax, Ha CTaHQJ1.HX TeXHJ1QeCKOrO 06CJIymJ1BaHJ1.H J1 peMOHTa TpaHcrropTHbIX cpe,n;CTB. CepBJ1CHble QeHTpbI J1 CTaHQJ1J1 OCHarn;aIOTC.H 060py,n;OBaHJ1eM ,n;JI.H peMOHTa J1 ,n;J1arHOCTJ1KJ1 pa60- TbI TpaHcrropTHbIX cpe,n;CTB. AKTJ1BHbIJ1 cnpoc Ha YCJIyrJ1 <PopMJ1pyeTC.H 3a C't.JeT HeYKJIOH- Horo pOCTa rrapKa TpaHcrropTHbIX cpe,n;CTB. IIpJ1QeM paCIllJ1peHJ1e rrapKa OCHOBaHO Ha rrpJ106peTeHJ1J1 HaCeJIeHJ1eM He TOJIbKO HO- BbIX, HO J1 6bIBIIIJ1X B yrroTpe6JIeHJ1J1 JIerKOBbIX aBTOM06J1JIet1 OTe- QeCTBeHHoro J1 3apy6emHoro rrp0J13BO,lJ;CTBa. CepBJ1CHa.H ,n;e.HTeJIbHOCTb rro peMOHTY J1 TeXHJ1QeCKOMY 06- CJIymJ1BaHJ1IO TpaHcrropTHbIX cpe,n;CTB ocyrn;eCTBJI.HeTC.H Ha OCHO- Be Hap.H,lJ;a-3aKa3a, KBJ1TaHQJ1J1 J1 ,n;orOBopa. B KaQeCTBe ,n;orrOJIHJ1TeJIbHbIX YCJIyr, 06eCrreQMBaIOI1J;J1X yo6- CTBO rroTpe6J1TeJI.HM BO BpeM.H peMOHTa J1 TeXHJ1QeCKOrO 06CJIY- )KJ1BaHJ1.H TpaHcrropTHbIX cpe,lJ;CTB, HeKOTopble CepBJ1CHble OpraHJ1- 117 
3aJi1Ji1 npe,n;JIaraIOT YCJIyrJi1 o6III;eCTBeHHOrO IIJi1TaHJi1.H Ji1 KOMHa TbI OT,n;bIXa. Y CJIyrJi1 no TeXHJi1qeCKOMY 06CJIymJi1BaHJi1IO aBTOTpaHcnopT- HbIX cpe,n;CTB OKa3bIBaIOTC.H B COOTBeTCTBJ1Ji1 C HOpMaMJ1 ,n;ei1cTBY- IOero 3aKOHo,n;aTeJIbCTBa J1 perYJIJi1pYIOTC.H IIpaBJi1JIaMJi1 OKa3a- HJ1.H YCJIyr (BblnOJIHeHJ1.H pa6oT) no TeXHJi1QeCKOMY o6CJIymJ1Ba- HJi1IO Ji1 peMOHTY aBTOTpaHcnopTHbIX cpe,n;CTB, YTBepm,n;eHHbIMJi1 nOCTaHOBJIeHJ1eM IIpaBJi1TeJIbcTBa pcp OT 11 anpeJI.H 2001 r. NQ 290 "06 YTBepm,n;eHJi1Ji1 npaBJ1JI OKa3aHJi1.H YCJIyr (BblnOJIHeHJi1.H pa6oT) no TeXHJi1QeCKOMY o6CJIymJ1BaHJi1IO Ji1 peMOHTY aBTOTpaHcnopTHbIX cpe,n:cTB" . Y CJIyrJ1 no,n;JIema T 06.H3a TeJIbHOM CepTJ1cpJi1KaJi1J1 B COOTBeT- CTBJ1J1 C ITOCTaHOBJIeHJi1.HMJi1 foccTaH,n;apTa Pet> OT 30 Ji1IOJI.H 2002 r. NQ 64 "HOMeHKJIaTypa npo,n;YKJi1Ji1, no,n;JIemaIII;Ji1X 06.H3aTeJIbHOM CepTJ1<pJi1KaJ1Ji1" . OnJIaTa 3anaCHblX QaCTet1 Ji1 KOMIIJIeKTYIOIII;Ji1X ,n;eTaJIet1 ocy- I..IJ;eCTBJIHeTC.H B COOTBeTCTBJi1Ji1 C YCJIOBJi1.HMJi1 ,n;oroBopa rro cor JIa- COBaHJ1IO CTOpOH: nOJIHOCTbIO J1JIJ1 QaCTJ1qHO (B paCCpOQKY Ji1JIJi1 Kpe,n:J1T). ,IJ:orrycKaeTcH COCTaBJIeHJi1e CMeTbI pacxo,n;oB Ha OKa3a- HJ1e YCJIyr. 06'beKTOM peMoHTa Ji1 TeXHJi1QeCKOrO o6CJIymJ1BaHJ1.H .HBJI.HeT- C.H aBToTpaHcrropTHoe cpe,n;cTBo nOTpe6Ji1TeJI.H. CepBJi1CHa.H ,n;e.HTeJIbHOCTb BKJIIOQaeT: . o6CJIymJi1BaHJi1e rroTpe6Ji1TeJI.H (npJi1eM 11 o<popMJIeHI1e TpaHc- nopTHoro cpe,n;cTBa, BbI,n;aQa oTpeMOHTJi1pOBaHHoro TpaHcrropT- Horo cpe,n;cTBa rroTpe6Ji1TeJIIO, paCQeT C rroTpe6Ji1TeJIHMJi1), . TeXHOJIOrJ1QeCKJi1M npoecc J1CnOJIHeHJi1.H YCJIyrJi1 (BblrrOJIHe- HJi1e pa60T ITO peMoHTY, TeXHJi1QeCKoMY o6CJIymJi1BaHJi1IO J1JIJi1 Ji13- rOTOBJIeHJ1IO J13,n:eJIJi1.H). Henocpe,n;cTBeHHbIMJi1 Ji1CIIOJIHJi1TeJI.HMJ1 YCJIyr rro peMoHTY Ji1 TeXHJi1QeCKoMY o6CJIymJ1BaHJ1IO aBToTpaHcrropTHbIX cpe,n;cTB HB- JIHIOTC.H MacTepa rro peMoHTY (aBToMeXaHJi1KJi1, aBTOCJIeCapJ1, 3JIeK- TpJi1KJ1), MaJIHpbI. CepBJ1CHble rrpe,n;rrpJi1.HTJi1.H J1MeIOT CaJIOH ,n;JI.H rrpJ1eMa noce- TJ1TeJIet1, nOMeIII;eH11.H ,n;JI.H a,n;MJ1HJi1CTpa TJ1BHbIX no,n;pa3,n;eJIeHJi1M 118 
J1 rrp0J13BO)J;CTBeHHble rrOMeIII;eHJ1.H, 3aHJ1MaIOIII;J1e OCHOBHYIO rrJIO- III;a,n;b aBTOCepBJ1Ca. B COCTaB rrp0J13BO,n;CTBeHHbIX rrOMeI1J;eHJ1M BXO,n;.HT: . ex KY30BHbIX pa60T; . ex rrOKpaCOqHbIX pa60T; . ex aHTJ1KOpp03J1tiHOti o6pa6oTKJ1 KY30Ba; . ex no peMOHTY 3HeprOCHa6meHJ1.H; . ex rro peMOHTY ,n;BJ1ra TeJIeM; . ex rro peMOHTY XO,n;OBOt1 qaCTJ1 aBTOM06J1JIeM; . ex BYJIKaHJ13aU;J1J1 J1 IIIJ1HOMOHTam KOJIeC; . JIa60pa TOpJ1J1 rro ,n;J1arHOCTJ1Ke HeJ1CrrpaBHOCTeM; . MOMKa aBTOM06J1Jleti; . TOrrJIJ1BHO-pa3,n;aTOQHble 3arrpaBOQHble KOJIOHKJ1; · TOnJIJ1BOrrpOBO,n: J1 pe3epBya p )J;JI.H TOrrJIJ1Ba (eCJIJ1 rrpe,n;yc- MOTpeHbI). 30Ha 06CJIymJ1BaHJ1.H BKJIIOQaeT: . CaJIOH npJ1eMa rrOCeTJ1TeJIeti; · KOMHaTY OmJ1,n;aHJ1.H J1 Ka<pe; . Mara3J1H )J;JI.H peaJIJ13aJ1J1 3arraCHbIX QaCTeti J1 corrYTCTBYIO- I1J;J1X TOBa pOB. PeMoum U meXUUlleC1COe 06CJI,Y:JICU8aUUe 6bLm08bLX Ma- W,UU U npu60p08, llaC08, paOU03J1.e1CmpOHUOU annapamypbL, meJl.e8U30p08, MazuumocpOU08, .MY3bL1CaJl.bUbLX eump08, pe- Moum U U3Z0m08J1,eUUe MemaJlJl,OX03S£Ucm8eUUbLX U30eJLUU, 108eJLUPUbLX U30eJLUU 06eCrreQJ1BaIOT rroTpe6J1TeJIHM B03MomHOCTb BOCCTaHOBJIeHJ1.H rroTpe6J1TeJIbCKJ1X CBOMCTB J13,n;eJIJ1M, 6bIBIllJ1X B yrroTpe6JIeHJ1VI, J1JIJ1 rrpJ106peTeHJ1e HOBbIX J13,n;eJIVIM, C03,n;aHHbIX no VIX J1H)J;VIBJ1,n;yaJIbHOMY 3aKa3Y. Y CJIyrJ1 OKa3bIBaIOTC.H B CepBJ1CHbIX TeXHVIQeCKMX eHTpax VI MaCTepCKJ1X rro peMOHTY. CepBJ1CHble u;eHTpbI M MaCTepCKVIe rro peMOHTY J1 TeXHJ1QeCKOMY 06CJIymJ1BaHJ1IO 6bITOBbIX rrpJ160pOB, qaCOB, pa,n;J103JIeKTpOHHOM arrrra pa TypbI VIMeIOT rrOMern;eHJ1.H ,n;JIJI rrpVIeMa rrOCeTVITeJIeti, exa rro peMOHTY J1 TeXHVIQeCKOMY o6cJIY- )KJ1BaHJ1IO, CKJIa)J; ,n;JI.H XpaHeHJ1.H peMoHTVIpyeMblx VI3,n;eJIVIM, 3a- rraCHbIX QaCTeM J1 ,n:eTaJIeti, a,n;MJ1HJ1CTpa TJ1BHOe rrOMeeHVIe. 119 
06CJIym11BaH11e nOTpe611TeJIeM BblnOJIHHeT npl1eMIII;I1K, KO- TOpbIM O<pOpMJIHeT 3aHBKY 11 npl1HI1MaeT 113,n;eJIl1e B peMOHT, I1JIJi1 OnepaTOpbI CJIym6bI npJi1eMa 3aHBOK ITO TeJIe<pOHY, qepe3 CeTb ]i1HTepHeT Ji1 ITOqTOt1. Y CJIyrJi1 rro peMOHTY BbIITOJIHHIOTCH MaCTepOM ITO peMOHTY C Bble3,n;OM Ha ,n;OM K rroTpe6Ji1TeJIIO VlJIJi1 B CTaJi10Ha pee ,n:OCTaBKY Ji13,n;eJIJi1M B peMOHT IToTpe6Ji1TeJIJi1 MOrYT BbIITOJIHJi1Tb CaMOCTOHTeJIb- HO Ji1JIJi1 BOCITOJIb30BaTbCH YCJIyraMJi1 no ,n;OCTaBKe CepBJi1CHOrO eHTpa. IT pJi1 npJi1eMe Ji13,n;eJIJi1M B peMOHT <PJi1KCJi1PYIOTCH HeJi1CnpaBHO- CTJi1 npJi16opa, COCTaBJIHeTCH ,n;orOBOp Ha peMOHT Ji1JIJi1 o6cJIymJi1- BaHJi1e, YTOQHHeTCH CpOK Ji1CnOJIHeHJi1H 3aKa3a. ECJIJi1 06CJIymJi1BaHJi1e np0Ji13Bo,n;Ji1TCH Ha ,n;OMY Y rroTpe6Ji1Te- JIH, TO o<popMJIeHJi1e ,l];OrOBOpa Ji1 peMOHT BblnOJIHHeT MaCTep no peMOHTY. OH rrpOBO,l];Ji1T ,l];Ji1arHOCTJi1KY rrpJi16opa, BbIHBJIJIeT OCHOB- Hble HeJi1CrrpaBHOCTJi1 Ji1 rrpJi1QJi1HbI Ji1X B03HJi1KHOBeHJi1H. ITo pe3Y JIb- TaTaM ,n;Ji1arHOCTJi1KJi1 Ha3HaQaeTCH BM,l]; peMOHTa. ECJIJi1 peMOHT BKJIIOQaeT 3aMeHY HeJi1CnpaBHWX ,n;eTaJIeM 11 Y3JIOB, BOCCTaHOBJIeHJi1e 113HOllleHHbIX ,n;eTaJIet1 Ji1 Y3JIOB, KOMno- HeHTbI, Ji1CnOJIb3yeMble ,n;JIH 3aMeHbI, ,n;OJImHbI 6bITb npe,n;YCMOT- peHbI HOpMaTJi1BHOt1 ,n;OKYMeHTal1eM Ha npJi16op. ROMnJIeKTYIOIII;Ji1e, BOllle,n;lllJi1e B nepeQeHb npo,n;YKJi1Ji1, no,n;JIemaIII;et1 06H3aTeJIbH0t1 CepTJi1<pJi1KaJi1Ji1, ,n;OJImHbI 6bITb CepTJi1<pJi1Ji1pOBaHbI. TeXHOJIOrJi1QeCKOe o6oPy,n;OBaHJi1e ,l];OJImHO 6bITb a TTeCTOBa- HO, Ji13MepJi1TeJIbHble npJi160pbI Ji1 Ji1HCTpYMeHTbI nOBepeHbI Ji1JIJi1 KaJIJi16pOBaHbI. KpynHwe CepBJi1CHWe npe,n;npJi1HTJi1H Ji1MeIOT HeCKOJIbKO Qe- XOB (HanpJi1Mep, ex no peMOHTY 6bITOBbIX MalllJi1H Ji1 npJi160pOB, ex no peMOHTY TpaHccpopMaTopOB). IJ;exa Ji1MeIOT np0J13BO)];CTBeH- Hble OT,n;eJIeHJi1H: pa36opOQHo-,n;e<peKTJi1pOBOQHOe, peMOHTHO-Me- XaHJ1QeCKOe, 06MOTO'tIHOe, CYlllJ1JIbHO-npOnJ1TO'tIHOe, KOMnJIeKTO- BOQHOe, J1CnbITaTeJIbHYIO CTaHJi1IO, a TaKme OT,n;eJIbHble YQaCT- KJ1, Ha KOTOpbIX BblnOJIHHIOTCH KOHKpeTHble BJ1,n;bI pa60T no pe- MOHTY TpaHccpopMaTopOB, 6bITOBbIX MalllJi1H Ji1 npJi160pOB, npJi16o- pOB Ji1 KOMMYTaU;J10HHbIX arrnapaTOB. 120 
B pa36opOqHO-eeKTMpOBOqHOM OTeeHMM peMoHTHpye- Mble TOBapbI OqMIII;aIOT OT 3arpH3HeHMt1, CJIMBaIOT MaCJIO M3 TpaHC- OpMaTOpOB M MaCJIOHarrOJIHeHHbIX arrrrapaTOB, BblrrOJIHHIOT rrpe,n;- peMOHTHble MCrrbITaHMH, pa36MpaIOT 3JIeKTpoo6opy,n;OBaHMe, rrpo- BO,n;HT ,n;eeKTMpOBKY (orrpe,n;eJIHIOT COCTOHHMe M CTerreHb M3HOCa OT,n;eJIbHbIX qaCTet1, a TaKme 06'beM rrpe,n;CTOHIII;ero peMOHTa, OOpMJIHIOT ,n;e<peKTaMOHHYIO Be,n;OMOCTb M MaplllpYTHYIO KapTY peMOHTa, HaBelliMBaIOT MapKMpOBOqHble 6MpKM Ha ,n;eTaJIM, rro,n;- JIemaIII;Me peMOHTY, rrpMHMMaIOT MepbI rro coxpaHeHMIO McrrpaB- HbIX QaCTet1 3JIeKTpOrrpM6opOB), rrepe,n;aIOT HeMcrrpaBHble ,n;eTaJIM Ha peMOHTHble yqaCTKM, a McrrpaBHble - B KOMrrJIeKTOBOqHOe MJIM C60pOqHOe OT,n;e.TIeIIMe. Pa36opOqHo-,n;eeKTMpOBOqHOe OT,n;eJIeHMe OCHaIII;aeTCH rro,n;"beMHO-TpaHcnopTHbIMM cpe,n;CTBaMM, McrrbITaTeJIbHbIM o6oPY- ,n;OBaHMeM MJIM CTeH,n;aMM ,n;JIH npOBe,n;eHMH npe,n;peMOHTHWX MC- ITbITaHMt1, MOeQHbIMM BaHHaMM, C'beMHMKaMM, IIpMCrrOco6JIeHMH- MM M MHCTpYMeHTaMM ,n;JIH pa360pKM peMoHTMpyeMblx 6bITOBbIX MalllMH M rrpM6opOB. B peMOHTHO-MeXaHMQeCKOM OT,n;eJIeHMM peMOHTMpYIOT M, IIPM Heo6xo,n;MMOCTM, M3rOTaBJIJ1BaIOT HOBbIe ,n;eTaJIM 6bITOBbIX MalllMH M IIpM6opOB (BaJIbI, KOJIJIeKTOpbI, III;eTOqHble MexaHM3MbI, IIO,n;- lllMIIHMKM CKOJIbmeHMH), rrpOM3Bo,n:HT rrepelllMXTOBKY cep,n:eqHM- KOB pOTOpOB M CTa TOpOB 3JIeKTpMqeCKMX MaIIIMH M rrpM6opOB, paClllMXTOBbIBaIOT MarHJ1TOrrpOBo,n;bI TpaHcopMaTopOB. 3TO OT- ,n;eJIeHMe oCHaIII;eHO IIo,n;'beMHO-TpaHcrropTHbIMM cpe,n;CTBaMM, MeTaJIJIoo6pa6aTbIBaIOIII;J1MM CTaHKaMM, npeccaMM, CBapOQHbIMJ1 arrrrapaTaMM, MHCTpYMeHTaMM M CrreMaJIbHbIMM rrpMcrroco6JIeHM- HMM. I1pM Heo6xo,n;MMOCTM BblrrOJIHeHMJI pa60T IIO XpOMMpOBaHMIO M HMKeJIMpOBaHMIO ,n;eTaJIet1 B OT,n;eJIbHOM rrOMeIII;eHMM YCTaHaB- JIMBaIOTCH raJIbBaHMQeCKMe BaHHbI. KpOMe rrepeQMCJIeHHOrO o6opy,n;OBaHMH, B peMOHTHO-Mexa- HMQeCKOM OT,n;eJIeHMM MMeIOTCH CJIeCapHble BepCTaKM, CTeJIJIamM J1 lllKabI )J;JIH xpaHeHMH ,n;eTaJIeti M J1HCTpYMeHTOB. B 06MOTOQHOM OT,n;eJIeHMM peMOHTMpYIOT rrOBpem,n;eHHble (BOC- CTaHaBJIMBaIOT M30JIJIMIO) M M3rOTaBJIMBaIOT HOBwe 06MOTKJ1 121 
3JIeKTpJ1eCKJi1X MaIllJ1H J1 npJ160pOB, TpaHC<pOpMaTOpOB J1 KaTY- IlleK 3JIeKTpJ1QeCKJ1X arrna pa TOB. OTeJIeHJ1e OCHaaeTCH CTaHKaMJ1 JIH HaMOTKJ1 J1 J130JIJ1- pOBKJ1 06MOTOK J1 KaTYIlleK, CTaHKOM JIR J13rOTOBeHJ1R KJIJ1Hb- eB, rJ1JIbOTJ1HHbIMJ1 HOmHJ1aMJ1 JIH pe3KJ1 J130JIHJ10HHbIX MaTe- pJ1aJIOB, CTaHKaMJ1 JIH 6aHamJ1pOBaHJ1H pOTOpOB VI HKopei1 3JIeK- TpJ1qeCKJ1X MaIIIVIH, CBapOqHbIM J1 naHJIbHbIM J1HCTpYMeHTOM JIH COeMHeHJ1H rrpOBOOB 06MOTOK, J1CnbITaTeJIbHot1 YCTaHoBKot1 JIH noOrrepaVIOHHOrO KOHTpOJIH J130JIHJ1VI VI3rOTaBJIJ1BaeMbIX 06MO- TOK, a TaKme anrrapaTaMJ1 KOHTpOJIR npaBJ1JIbHOCTVI COe,l];J1HeHJ1R cxeM 06MOTOK. IIpJ1 Heo6xoJ1MOCTJ1 YCTaHaBJIJ1BaIOT (B OT,n;ebHOM nOMee- HJ1J1 C HaJIJ1qJ1eM BeHTJ1JIHJ10HHbIX YCTPOMCTB J1 cpeCTB noma- pOTYIlleHVIH) neqb JIH OTmJ1ra npOBOOB, BaHHY JIR J1X TpaBJIe- HJ1H J1 CTaHOK JIH BOJIOqeHJ1R J1 KaJIJ16pOBKJ1 npOBo,n;OB CTapOM 06MOTKJ1. CYIllVIJIbHO-rrpOnJ1TOqHOe OT,n;eJIeHVIe CJIymVIT ,n;JIH npOnJ1TKJ1 J1 CYIIIKJ1 J13rOTOBJIeHHbIX 06MOTOK. B COCTaB ero o6opy,n;OBaHVIH BXO,n;HT npOnJ1TOQHble BaHHbI, neQVI JIH CYlllKVI VI 3arreQKVI npo- nVITaHHbIX 06MOTOK, no,n;"beMHO-TpaHcrropTHble Cpe,l];CTBa ,l];JIR TpaHCnOpTJ1pOBKJ1 MaCCJ1BHbIX 06MOTOK J1 eMKOCTJ1 ,n;JIH xpaHeHVIR npOITJ1TOQHbIX JIaKOB J1 paCTBOpVITeJIet1 B KOJIJ1QeCTBaX, o6ecne- QJ1BaIOJ1X He 6oJIee, qeM CYTOQHYIO nOTpe6HocTb B HJ1X. YQVITbI- BaR Bpe,l];HOCTb napOB J1 JIeTYQJ1X QaCTVI JIaKOB VI paCTBOpJ1Te- JIet1, J1X 60JIbIIIYIO nomapo- J1 B3pbIBoonaCHOCT'b, nOMeeHJ1H 3Toro OTeJIeHJ1H 06eCneQJ1BaIOT BbITRmHbIMVI BeHTJ1JIHJ10HHbI- MJ1 YCTpOMCTBaMJ1 J1 cpe,n;CTBaMJ1 nomapOTYIlleHVIR. !\OMnJIeKTOBOQHOe OT,n;eJIeHVle RBJIReTCR MeCTOM, Kya ,n;OC- TaBJIHIOT Bce OTpeMOHTJ1pOBaHHble, a TaKme Ji1CnpaBHble J1 He- KOTopble HOBbIe C60pOQHble e,n;Ji1HJ1QbI J1 ,n;eTaJIJi1 peMOHTJ1pyeMo- ro 060PYOBaHJ1H. IIOJIHOCTbIO YKOMnJIeKTOBaHHoe 3JIeKTpOo6o- Py,n;OBaHJ1e nepeaeTCR 3aTeM B C60pOQHOe OTeJIeHJ1e. B c6o- POQHOM OTeJIeHJ1Ji1 np0J13BO,l];HT 06yIO C60PKY peMOHTJi1pyeMoro o6oPy,n;OBaHJi1R. OHO OCHaaeTCH C60POQHbIMJ1 J1HCTpYMeHTaMJ1 Ji1 npJ1cnOC06JIeHJi1HMJ1, BepCTaKaMJi1 Ji1 CTeJIJIamaMJi1, npJ1cnoco6JIe- HJ1HMJ1 JIH CTaTJ1QeCKot1 J1 ,n;J1HaMJi1QeCKOM 6aJIaHCJi1pOBKJ1 pOTO- 122 
pOB Ji1 .HKOpeM 3JIeKTpJi1qeCKJi1X MalllJi1H, Ji1CrrbITa TeJIbHbIM CTeH,n;OM ,n;JI.H BbIrrOJIHeHJi1.H BCerO KOMrrJIeKCa rrOCJIepeMOHTHbIX Ji1CrrbITaHJi1M. MCrrbITaTeJIbHa.H CTaHJi1.H paCrrOJIaraeTC.H B OT,n;eJIbHOM rro- MeI..IJ;eHJi1Ji1 VI cO,n;epmJi1T BbICOKOBOJIbTHble J1CrrbITa TeJIbHble 3JIeK- TpOYCTaHOBKJ1, CTeH,n;bI, pa3JIJ1QHbIe rrpJi160pbI VI Cpe,n;CTBa 3a- rn;Ji1TbI. 3JIeKTpOpeMOHTHbIM ex J1MeeT CKJIa,n;bI ,n;JI.H XpaHeHJi1.H pe- MOHTHOrO cpOH,n;a (OT,n;eJIbHbIe Y3JIbI Ji1 C60pOQHble e,n;Ji1HJi1QbI 3JIeK- Tpoo6opy,n;OBaHJ1.H: 06MOTKJ1 BbICOKOrO J1 HJi13KOrO Harrp.HmeHJi1.H TpaHCcpOpMaTOpOB, KOMrrJIeKTbI KOHTaKTHOM CJi1CTeMbI K BbIKJIIO- qaTeJI.HM Ji1 T. rr.) Ji1 OTpeMOHTJi1pOBaHHOrO o6opy,n;OBaHJi1.H, Ji1HCTPy- MeHTaJIbHble J1 MaTepJ1aJIbHble KJIa,n;OBbIe, rrO,n:C06Hble J1 6bITO- BbIe rrOMern;eHJi1.H, a TaKme ,n;pyrJi1e nOMern;eHJi1.H, QJ1CJIO Ji1 Ha3Ha- QeHJi1e KOTOpbIX orrpe,n;eJI.HIOTC.H B Kam,n;OM KOHKpeTHOM CJIyqae rrpJ1H.HTOM TeXHOJIOrJi1eM J1 YCJIOBJi1.HMJ1 peMOHTa. OpraHJ13aQJ1.H pa6oQero MeCTa MaCTepa rro peMOHTY 6bITO- BbIX MallIJ1H Ji1 rrpJ160pOB Ji1MeeT CBOJ1 oco6eHHOCTJ1. ,n:JI.H BblrrOJIHeHJi1.H YCJIyr rro peMOHTY 6bITOBbIX MaIllJi1H Ji1 rrpJi1- 60pOB CepBJ1CHOe rrpe,n;rrpJi1.HTJ1e J1CrrOJIb3yeT OCHOBHoe Ji1 ,n;orrOJI- HJ1TeJIbHOe o6opy,n;OBaHJ1e (CTaHKJi1, MeXaHJi13MbI, YCTaHOBKJi1), TeXHOJIOrJi1QeCKYIO OCHaCTKY, rrpJ1crrOC06JIeHJi1.H, Ji1HCTpYMeHTbI Ji1 Heo6xo,n;Ji1MbIM Ji1HBeHTapb (YCTaHOBOqHble CTOJIbI, BepCTaKJi1, CTeJI- JIamJ1, lllKacpbI). IIpJi1 OpraHJi13aJi1Ji1 pa6oQJi1x MeCT crreQJi1aJIJi1CTbI rro CepBJi1CY ,n;OJImHbI C06JIIO,n;a Tb Tpe6oBaHJ1.H rOCT rro C03,n;aHJi1IO 3,n;OpOBbIX Ji1 6e30rracHbIx YCJIOBJi1M Tpy,n;a 3JIeKTpOCJIeCapeM (ocBeI..IJ;eHHOCTb, cpe,n;cTBa Ji1H,n;VlBJi1,n;yaJIbHOt1 3aI..IJ;Ji1TbI, rrepBJi1QHble cpe,n;cTBa rro- ma pOTYIlleHJ1.H J1 ,n;p.). CJIeCapHble orrepaJ1Ji1 rrpJ1 peMoHTe 6bITOBbIX MaIIIHH Ji1 rrpJ1- 60pOB BblrrOJIH.RIOTC.H C rrOMOrn;bIO CJIeCapHblx, MeTaJIJIOpeJKYJi1x Ji1 J13MepJ1TeJIbHbIX J1HCTpYMeHToB. B Ha60p OCHOBHbIX CJIeCapHblx J1HCTpYMeHToB BXO,n;.HT MOJIOTKJ1, 3y6J1JIa, HarrJi1JIbHJi1KJi1, oTBepT- KM, raeqHble KJIIOQJ1, pYQHble HOmOBKJ1. J13 MeTaJIJIOpemYI..QJi1x Ji1HCTpYMeHToB B rrepBYIO Oqepe,n;b Ji1CrrOJIb3YIOT CBepJIa, 3eHKe- pbI, pa3BepTKJi1, MeTqJi1KJ1, rrJIaIIIKJ1. J13 J13MepJi1TeJIbHbIX Ji1HCTPY- MeHTOB rrpJ1 pa3MeTKe, o6pa6oTKe J1 J13rOTOBJIeHJ1J1 3arOTOBOK Ji1 123 
,n;eTaJIet1 rrpJ1MeHHIOT lllTaHreHIJ;J1pKYJIJ1, MJ1KpOMeTpbI, KaJIJ16pbI, lI.\yrrbI, KpOHIJ;J1pKYJIJ1, HYTpOMepbI. He06xo,n;J1MO J1CrrOJIb30BaTb ,n;J1arHOCTHqeCKJ1e rrpJ160pw J1 YCTpot1cTBa, CTeH,n;W ,n;JIH orrpe,n;e- JIeHJ1H ,n;ecpeKTOB J1 HeJ1CrrpaBHocTet1 J1 T. ,n:. PeMOHT Ji1MeeT pa3HbIe CTerreHJ1 CJIOmHOCTJ1. CTerreHb CJIOm- HOCTJ1 orrpe,n;eJIHeTCH He06xo,n;J1MOCTbIO pa360pKJ1 J1 3aMeHW OC- HOBHbIX C60POqHbIX e,n;J1HJ1IJ; J1 ,n;eTaJIet1, B TOM qJ1CJIe, Koprryca, 3JIeKTpO,n;BJ1raTeJIR J1 T. rr. HarrpJ1Mep, peMOHT 6bITOB0t1 pa,n;J10- 3JIeKTpoHH0i1 arrrra pa TypbI rrO,n;pa3,n;eJIJIeTCH Ha: - 6JIOqHbIt1 MeTO,n; peMOHTa, CBH3aHHblt1 C pa36opKot1 J1 3a- MeHOJ1 OCHOBHbIX 3JIeMeHTOB arrrrapaTypbI: KJ1HeCKOna, CTPOQHJ1- Ka pa3BepTKJ1 J1 ,n;pyrJ1X 3JIeMeHTOB; - peMOHT, rrpOBO,n;J1MbIJ1 6e3 pa360pKJ1 J1 3aMeHbI OCHOBHbIX C60POQHbIX e,n;J1HJ1IJ;. PeMOHT J1 TeXHJ1QeCKOe 06CJIymMBaHJ1e 6bITOBbIX rrpJ160pOB 06eCrreQJ1BaeTCH TeXHOJIOrJ1HMJ1 peMOHTa, KOTOpble perJIaMeHTJ1- PYIOTC.fI HOpMa TJ1BHbIMJ1 ,n;OKYMeHTaMJ1 (TeXHOJIOrJ1QeCKJ1MJ1 Ka p- TaMJ1, TeXHJ1QeCKJ1MJ1 YCJIOBJ1HMJ1, CTaH,n;apTaMJ1, rrpaBJ1JIaMJ1 J1 HOpMaMH). 3aKa3QJ1K MOmeT OTKa3aTbCH OT peMOHTa B rrOJIHOM 06'beMe. B 3TOM CJIYQae CepBJ1CHaH OpraHJ13aIJ;J1JI rapaHTHpyeT 3aKa3QJ1KY COOTBeTCTBJ1e rrapaMeTpOB npJ160pa Tpe60BaHJ1JIM CTaH,n;apTa TOJIb- KO B 06'"beMe BbIIIOJIHeHHOrO peMOHTa. IIpJ1eMI1J;J1K ,n;eJIaeT OTMeT- KY 06 3TOM B conpOBo,n;J1TeJIbHOM ,n;OKYMeHTe Ha peMOHT. CepBJ1CHble rrpe,n;rrpJ1HTJ1H He rrpVIHJ1MaIOT B peMOHT rrpJ16o- pbI J1 arrrrapaTYPY (B TOM QJ1CJIe J1 nOCJIe VICTeQeHJ1H cpOKa CJIym- 6bI), eCJIJ1 3aKa3QJ1K OTKa3bIBaeTCH OT YCTpaHeHVIH HeVIcrrpaBHOC- Tet1, HaJIJ1QJ1e KOTOpbIX Be,n;eT K HapYllleHJ1IO Tpe60BaHJ1t1 6e30- rraCHOCTVI. B CJIYQae BbIHBJIeHJ1H B rrpOIJ;eCce peMOHTa HeJ1CrrpaB- HocTet1, CB.R3aHHbIX C ero 6e30naCHOCTbIO, cepBHCHoe rrpe,n;rrpVI- HTJ1e ,n;OJImHO rrOCTaBVITb B VI3BeCTHOCTb 06 3TOM 3aKa3QJ1Ka VI rrepeocpopMJ1Tb 3aKa3 C YQeTOM ,n;orrOJIHJ1TeJIbHOrO 06'beMa pa60T. IIpJ1 OTKa3e 3aKa3QVIKa OT ,n;orrOJIHVITeJIbHbIX pa60T ,n;eJIaeTCH OT- MeTKa B rrpJ1eMOQHOM ,n;OKYMeHTe 0 TOM, QTO rrpVI60p J1JIVI arrrra- paT K 3KCrrJIyaTaIJ;J1J1 HerrpVIro,n;eH, nO,l];TBepm,n;eHHaH rro,n;rrJ1CHMVI 3aKa3QJ1Ka VI J1CrrOJIHJ1TeJIH. 124 
IIocJIe peMOHTa cJIym6a TeXHY1qeCKOrO KOHTpOJIH CepBY1CHOM OpraHY13aIJ;Y1Y1 Y1JIY1 JIY1a, Ha KOTOpbIX B03JIOmeHbI <PYHKIJ;Y1Y1 KOH- TpOJIH, rrpOBOHT KOHTpOJIb KaqeCTBa OTpeMOHTY1pOBaHHbIX rrpY1- 60pOB. OTpeMOHTY1pOBaHHble rrpY160pbI ,lJ;OJImHbI <PYHKIJ;Y10HY1pO- BaTb BO BCeX pemY1MaX, npe,lJ;YCMOTpeHHbIX HOpMaTY1BHOM ,n;O- KYMeHTaIJ;Y1eM Ha HOBbIM 6bITOBOM rrpY160p KOHKpeTHOrO BY1,n;a, OTKJIOHeHY1e 3KCrrJIyaTaIJ;Y10HHbIX rrOKa3aTeJIeM OTpeMOHTY1pO- BaHHbIX 6bITOBbIX npY160pOB B TeqeHY1e CpOKa CJIym6bI ,lJ;OJIm- HO COCTaBJIHTb He 6oJIee, qeM 200/0 no cpaBHeHY1IO C HOBbIMJ1 npY160paMY1. IIocJIe OKOHQaHJ,l.H cpoKa CJIym6bI rrOKa3a TeJIY1 MorYT 6bITb YCTaHOBJIeHbI no COrJIaCOBaHY1IO C 3aKa3QY1KOM rrpY1 rrpY1eMe 6bI- TOBbIX rrpY160pOB B peMoHT. OTpeMOHTY1pOBaHHble rrpY160pbI ,n;OJIjKHbI COOTBeTCTBOBaTb Tpe6oBaHY1HM 6e30rraCHOCTY1. CHY1meHY1e rroKa3aTeJIeM 6e30rracHo- CTY1 oTpeMOHTY1pOBaHHblx 6bITOBbIX rrpY160pOB (B rrpe,n;eJIax, yc- TaHOBJIeHHbIX Y13rOTOBY1TeJIeM) B TeQeHY1e cpoKa CJIym6bI Y1 rrOCJIe ero Y1CTeQeHY1H He ,lJ;OrrYCKaeTCR. BbITOBaH pa,lJ;Y103JIeKTpOHHaR arrrrapaTypa, rrpOllle,lJ;lllaH pe- MOHT, ,lJ;OJIjKHa 6bITb orrJIoM6VIpOBaHa. IIpVI nepe,n;aQe arrrrapaTypbI B 3KCnJIyaTaIJ;Y1IO Ha corrpOBO,n:VI- TeJIbHOM ,lJ;OKYMeHTe, BbI,n;aHHOM 3aKa3QVIKY, CTaBVITCR OTMeTKa, rro,n;TBepm,lJ;aIOIII;aH TeXHY1QeCKYIO rrpVIeMKY VI 6e30rraCHOCTb arrrra- paTypbI. IIpY1 BbI,n;aQe OTpeMOHTY1pOBaHHOM pa,n;Y103JIeKTpOHHOM arr- rrapaTypbI, 6bITOBbIX MalllY1H Y1 npY160pOB pa60THY1K CepBY1CHOrO npe,n;rrpY1HTY1H OCMaTpY1BaeT arrnapaTYPY Y1 ,lJ;eMOHCTpY1pyeT ee pa60TY. BKJIIOQeHY1e, OTKJIIOQeHY1e Y1JIY1 nepeKJIIOQeHY1e 6bITOBOM pa,lJ;Y103JIeKTpOHHOM arrrrapaTypbI, 6bITOBbIX MalllY1H Y1 rrpY160pOB OJIjKHO OCYIII;eCTBJIHTbCH JIerKO, rrJIaBHO, 6e3 3a,lJ;epmeK Y1 rro- BTOpHbIX BKJIIOQeHY1M. PaY103JIeKTpOHHaH arrrrapaTypa, Y1MeIO- aR rrY1TaHY1e OT 3JIeKTpY1QeCKOM CeTY1, ,n;OJIjKHa 6bITb rrpOBepe- Ha Ha Heo6xo,n;Y1MYIO BeJIY1QY1HY COrrpOTY1BJIeHY1H 3JIeKTpY1QeCKoi1 M30JIHIJ;Y1Y1. 125 
ITocne peMOHTa 3aKa3qMKY BW,n:aeTCH COnpOBO,n:HTenbHW OKYMeHT, XapaKTepJ13YIOIII;J1M OKa3aHHbIM peMOHT J1 OTpeMOH- TJ1pOBaHHbIJ1 arrrrapaT. CepBMCHble rrpe,l];rrpJ1HTMH, BblrrOnHHIOIII;Me YCJIyrM rro pe- MOHTY J1 TeXHJ1QeCKOMY 06cnymMBaHJ1IO, rrpe,lJ;OCTaBnHIOT ra- paHTMM COOTBeTCTBMH OTpeMOHTJ1pOBaHHoro rrpM60pa Tpe60- BaHMHM CTaH,lJ;apTa. IIpM rrpMeMe M3 peMOHTa 6bITOBbIX rrpM60- pOB J1 MaIIIJ1H 3aKa3QMK J1MeeT rrpaBO Ha rrpOBepKY COOTBeT- CTBJ1H BblrronHeHHbIX pa60T rrepeQHIO ,n:e<peKTOB, YKa3aHHbIX B 3aKa3e. Ha COrrpOBO,lJ;J1TeJIbHOM ,lJ;OKYMeHTe, BbI,n:aHHOM 3aKa3- QJ1KY rrpM nepe,lJ;aQe npM60pa B 3KcnnyaTaMIO, CTaBMTCH OT- MeTKa, nO,lJ;TBepm,lJ;aIOIII;aH TeXHMQeCKYIO npMeMKY M 6e30nac- HOCTb rrpM60pa. Ha OTpeMOHTJ1pOBaHHble 6bITOBble MaIlIJ1HbI M npM60pbI YC- TaHaBJIJ1BaIOTCH CpOKM ra paHTJ1J1: - 6 MeCHeB - npM BblnOJIHeHMJ1 peMoHTHbIX pa60T, OTHO- CHI.IJ;MXCH K rrepBoM rpynne CJIOmHOCTJ1; - 12 MeCJIeB - npM BblnOJIHeHMM peMOHTHbIX pa60T, OTHO- CHIII;J1XCH KO BTOpOM rpynne CJIOmHOCTJ1. Ha npM60pbI, CHHTble C npoM3BO,lJ;CTBa 60nee 10 neT Ha3a,n:, BblnYCK 3anaCHbIX qaCTe ,n:JIH KOTOpbIX npeKpaIII;eH, rapaHTJ1J1- HbIM CpOK YCTaHaBnJ1BaeTCH He MeHee 3 MeCHIJ;eB. Ha oTpeMOHTJ1pOBaHHYIO pa,n:M03JIeKTpoHHYIO annapaTYPY YCTaHaBnJ1BaIOTCH CpOKJ1 rapaHTJ1J1: - npJ1 npoBe,n:eHJ1J1 peMoHTa B CTaIJ;J10Hape: ,n:JIH TeneBM30- pOB IJ;BeTHoro J1306pameHJ1H, BM,n:eoMarHJ1To<poHOB M annapaTY- pbI BblcllIeti rpynrrbI cnOmHOCTJ1 - He MeHee 3 MeCHIJ;eB, ,n:nJI oCTanbHo anrrapaTypbI - He MeHee 4 MeCHIJ;eB; - npJ1 npoBe,n:eHMJ1 peMoHTa Ha MeCTe 3KcnnyaTaIJ;MJ1: ,lJ;nH TeJIeBJ130pOB BeTHoro M306pameHMJI, BJ1,n:eoMarHMTocpoHOB M annapaTypbI BbICIIIeM rpynnbI cnomHOCTM - He MeHee 1 MeC.R- a, nH OCTaJIbHOM annapaTypbI - He MeHee 2 MeCHeB. Ha YCTaHaBnJ1BaeMble npM peMoHTe 6bITOBbIX npM60poB J1 MaIllJ1H HOBbIe KOMnJIeKTYIOIII;J1e J13,n:eJIJ1H ra paHTMMHbIM CpOK ,lJ;OJImeH COOTBeTCTBOBaTb rapaHTJ1J1HOMY CPOKY, YCTaHOBJIeHHO- MY rrpeAnpMHTHeM-J13rOTOBMTeneM (rrpOAaBII;OM). 126 
rapaHTJ1tiHblti CpOK J1CqJ1CJIHeTCH co ,n;HH rrpJ1HHTJ1H pa60TbI (OKa3aHJ1H YCJIyrJ1) - BbI,n;aQJ1 OTpeMOHTJ1pOBaHHbIX 6bITOBbIX npJ160pOB .J1JIJ1 pa,n;J103JIeKTpoHHOti arrrrapaTypbI 3aKa3qJ1KY J1 ero CQJ1TaIOT ,n;eticTBJ1TeJIbHbIM rrpJ1 C06JIIO,n:eHJ1J1 3aKa3QJ1KOM rrpaBJ1JI 3KCIIJIya TaIJ;J1J1. B rrepJ1o,n; rapaHTJ1tiHoro cpOKa, YCTaHOBJIeHHOrO CepBJ1CHOM OpraHJ13aJ1eti, rrOBTopHblti peMOHT 6bITOBbIX rrpJ160pOB J1 pa,n;J1o- 3JIeKTpOHH0J1 arrrrapaTypbI rrpOBo,n;J1TCH 3a CQeT CepBJ1CHOrO rrpe,n;- rrpJ1HTJ1H, 3a J1CKJIIOQeHJ1eM OrrJIaTbI 3aKa3QJ1KOM CTOJ1MOCTJ1 c6o- POQHbIX e,n;J1HJ1IJ; J1 ,n;eTaJIeJ1, He 3aMeHHBIIIJ1XCH rrpJ1 rrpe,n;bI,n;y- eM peMOHTe. IIpJ1 BblrrOJIHeHJi1I1 rrOBTopHbIX peMOHTOB B TeQeHJ1e rapaH- TJ1J1HOrO cpOKa, YCTaHOBJIeHHOrO CepBJ1CHbIM rrpe,n;rrpJ1HTJ1eM, IIOCJIe,n;HJ1J1 ra paHTJ1J1HbIM CpOK rrpo,n;JIeBaeTCH Ha rrepJ1o,n; OT ,n;a TbI 06pam;eHJ1H B CepBJ1CHOe rrpe,n;rrpJ1HTJ1e ,n;o ,n;aTbI rrpJ1HHTJ1H pa- 60TbI (OKa3aHJ1H YCJIyrJ1) - BbI,n;aQJ1 6bITOBbIX rrpJ160pOB J1JIJ1 pa- ,n;J103JIeKTpOHH0J1 arrrra pa TYPbI. 3aKa3QJ1KY rro ero meJIaHJ1IO rrpe,n;OCTaBJIHIOTCH YCJIyrJ1 rro TpaHCrrOpTJ1pOBaHJ1IO OTpeMOHTJ1pOBaHHbIX 6bITOBbIX MalllJ1H J1 rrpJ160pOB. TpaHCrrOpTJ1pOBKa 6bITOBbIX MalllJ1H J1 rrpJ160pOB BbI- rrOJIHHeTCH B BepTJ1KaJIbHOM rrOJIOmeHJ1J1 B 3aKpbITOM TpaHcrrop- Te, 06eCrreQJ1BaIOeM coxpaHHOCTb rrpJ160pOB OT MeXaHJ1QeCKJ1X rrOBpem,n;eHJ1M J1 aTMoccpepHbIX oca,n;KOB. XpaHeHJ1e OTpeMOHTJ1pOBaHHbIX J1 rrpJ1HHTbIX B peMOHT 6bI- TOBbIX rrpJ160pOB OCYleCTBJIHeTCH pa3,n;eJIbHO Ha CKJIa,n;e B cy- XJ1X rrOMeeHJ1HX rrpJ1 TeMrrepaType He HJ1me 5°C, 6e3 rrpJ1cYT- CTBJ1H B aTMoc<pepe napoB KJ1CJIOT, eJIOQeM J1 ,n;pyrIiix Bpe,n;Hblx BeeCTB. HaIii60JIee y,n;06HO pa3MeeHIiie rrpIii6opoB Ha CTeJIJIa- max. Y CJIOBJ1H CKJIa,n;J1pOBaHIiiH ,n;OJImHbI J1CKJIIOQa Tb MeXaHJ1QeC- KIiie rroBpem,n;eHIiiH. Pe.Moum 108eJl,UpUbLX U30eJl,UU o6eCrreQIiiBaeT BOCCTaHOB- JIeHJ1e KOHCTPYKIJ;J1J1 J1 rroTpe6J1TeJIbCKJ1X CBOMCTB IOBeJIJ1pHWX J13,n;eJIIiiti. Y cJIyrJ1 rro peMoHTY Iii Iii3rOTOBJIeHIiiIO IOBeJIJ1pHbIX J13,n;eJIJ1M OKa3bIBaIOTCR rroTpe6J1TeJIHM IIpJ1 Mara3V1Hax, peaJIJ13YIOJ1X IOBeJIJi1pHble Ji13,n;eJIJ1H, J1JIJ1 B IOBeJIJ1pHbIX MaCTepCKJi1x. Herroc- 127 
peCTBeHHbIM J1CnOJIHJ1TeJIeM YCJIyr no peMOHTY J1 J13rOTOBJIeHJ1IO .fIBJIHeTCH MaCTep-IOBeJIJ1p. ITpJ1 npOBeeHMM peMOHTa J1JIJ1 J13rOTOBJIeHJ1J1 IOBeJIJ1pHWX J13,n;eJIJ1M J1CnOJIb3YIOTCH J13MepJ1TeJIbHble, pemYIII;J1e J1HCTpYMeH- TbI, J1HCTpYMeHTbI ,n;JIH rJ16KJ1 J1 rrpaBKJ1 (m;J1rrIJ;bI, TJ1CKJ1), J1HCT- pYMeHTbI ,n;JIH rratiKJ1, IIOJIJ1pOBaHJ1H J1 IIIJIJ1<pOBaHJ1H, 3aKa TKJ1 J1 06mJ1MKH MeTaJIJIa. II pJ1eM J13,n;eJIJ1ti B peMOHT BblnOJIHHeT rrpJ1eMIII;J1K, J1MeIO- III;J1J1 rrpo<pJ1JIbHOe 06pa30BaHJ1e MaCTepa-IOBeJIJ1pa. IIpJ1 rrpJ1eMe OH J13YQaeT J13eJIJ1e, orrpe,n;eJIHeT MaTepJ1aJIbI J13rOTOBJIeHJ1H, ,n;e<peKTbI J1 COCTaBJIHeT ,n;orOBOp (KBJ1TaHIJ;J1H, J1HOM ,n;OKYMeHT) Ha BbIIIOJIHeHJ1e pa60T, B KOTOpOM OrrJ1CbIBaIOTCH pa60TbI (c rrpJ1- JIOmeHJ1eM 3CKJ13a 3a no,n;IIJ1CbIO rroTpe6J1TeJIH) J1 ,n;parOIJ;eHHbIe KaMHJ1 C YKa3aHJ1eM <POpMbI, pa3Mepa, MaCCbI, IJ;BeTa, ,n;e<peK- TOB. B cJIyqae rrpJ1eMa B peMOHT J1JIJ1 J13rOTOBJIeHJ1H IOBeJIJ1pHbIX J13,n;eJIJ1J1 J13 ,n;parOIJ;eHHbIX MeTaJIJIOB, rrpJ1Ha,n;JIemaIII;J1X rroTpe6J1- TeJIIO, J1CrrOJIHJ1TeJIb rrp0J13Bo,n;J1T orrpe,n;eJIeHJ1e rrpo6bI ,n;parOIJ;eH- HbIX MeTaJIJIOB Ha rrp06J1pHbIX KaMHHX C rrOMOIII;bIO peaKTVIBOB, VI3rOTaBJIVIBaeMbIX rocy,n;apCTBeHHbIMVI J1HCrreKIJ;VIHMJ1 rrpo6VIpHO- ro Ha,n:30pa. IOBeJIJ1pHble J13,n;eJIVIH, J13rOTOBJIeHHbIe J13 ,n;parOIJ;eHHbIX MeTaJIJIOB, ,n;OJImHbI COOTBeTCTBOBaTb rrpo6aM, YCTaHOBJIeHHbIM B COOTBeTCTBJ1VI C 3aKOHo,n;aTeJIbCTBOM Pet>, VI 6bITb 3aKJIeJ1MeHbI B YCTaHOBJIeHHOM nopH,n;Ke rocy,n:apCTBeHHbIM rrpo6VIpHbIM KJIeJ1MOM rocy,n;apCTBeHHbIMJ1 VIHCrreKIJ;VIHMVI rrp06J1pHOrO Ha,n;30pa. IT pJ1 J13rOTOBJIeHJ1VI IOBeJIJ1pHbIX VI3,n;eJIVIM J13 ,n;parOIJ;eHHbIX MeTaJIJIOB VICrrOJIHVITeJIb 06H3aH J1MeTb VIMeHHVIK, OTTVICK KOTOpO- ro CTaBJ1TCH Ha J13rOTOBJIeHHbIX J13,n;eJIJ1HX. M3zomo8Jl,euue U pe.Moum .M.e6eJLu 06eCrreQVIBaIOT rrOTpe- 6J1TeJIHM B03MomHOCTb BOCCTaHOBJIeHJ1H cTapoti, 6bIBllleJ1 B ynoT- pe6JIeHJ1J1 Me6eJIJ1 J1JIJ1 rrpVIo6peTeHVIe Me6eJIbHbIX J13,n;eJIVIJ1, BbI- IIOJIHeHHbIX rro J1H,n;J1BVI,n;yaJIbHOMY 3aKa3Y. KpOMe Toro, Me6eJIb- HbIe MaCTepCKJ1e rrpe)J;JIaraIOT YCJIyrJ1 rro J13rOTOBJIeHVIIO Iii pe- MOHTY 6areTHbIX paM VI ,n;epeBHHHbIX KapHJ130B, III;J1TOB J1 pellle- TOK ,n;JIH MaCKVIpOBKJ1 OTOrrJ1TeJIbHbIX rrpJ160pOB J1 ,n;p. 128 
e6eb B npoecce ynoTpe6eHMR nOBepraeTCR MeXaHM- qeCKMM M <PM3MKO-XMMMQeCKMM B03,n;eMCTBMRM, CHMmaIOIII;MM rrpOqHOCTb KOHCTPYKMM, BbI3bIBaIOIII;VIM pa3pymeHMe 3eMeH- TOB Me6eVI (HOmeK, rrpOHOmeK, rrOOKOTHMKOB) M ,n;p. Co Bpe- MeHeM Ha MeBbIX rrOBepXHOCTRX rrORBRIOTCH BMRTVIHbI, 3aKO- JIbI, 3a,n;VIpbI, OTerrbI, pa3pymaeTcR 06JIVIOBKa, ,n:eKOpaTVIBHble 3eMeHTbI, OTeOqHble rrOKpbITVIR. KpOMe TOrO, 3CTeTVIQeCKMe CBOJ1CTBa Me6eVI rrO,n;BepraIOTCR MOpabHOMY CTapeHVIIO. YcyrVI no peMOHTY VI M3rOTOBeHVIIO Me6eVI rrpe,n;OCTaBR- IOTCR opraHVI3aMRMM, VI3rOTaBMBaIOIII;VIMVI Me6eJIb, CTORpHbI- MVI MaCTepCKVIMVI, MaCTepCKVIMJ1 rro peMOHTY Me6eM. I1YHKTbI rro rrpMeMY 3aKa30B Ha M3rOTOBeHVIe M peMOHT Me6eM pa3Mem;aIOTCR npM MaCTepCKMX M Mara3VIHax P03HVIQH0J1 rrpo,n;amM Me6eM. 3aKa3bI Ha M3rOTOBeHVIe VI peMOHT Me6eM rrpMHMMaIOTCR C QaCTMqHOM MM nOHOJ1 rrpe,n;BapJ1TebHOJ1 orra- TOM CTOMMOCTM 3aKa3a. M3rOTOBeHVIe Me6eM rro MH,n;VIBVI,n;yabHoMY 3aKa3Y rrOTpe- 6MTeR ocyrn;ecTBReTCR Ha OCHOBe 3CKVI30B VI QepTemeM, rro,n;ro- TOBeHHbIX 3aKa3QMKOM VIVI VI3rOTOBMTeeM no coraCOBaHVIIO C 3aKa3QVIKOM. YcyrM no peMOHTY VI peCTaBpaVIM Me6eJIVI rrpOVI3Bo,n;RTCR Ha OCHOBe aHaVI3a MaTepMaOB VI KOHCTPYKMM BOCCTaHaBVIBa- eMOM Me6eM, no <pOTorpa<pVIRM, 06pa3aM-aHaoraM. PeCTaBpaU;MH Me6eVI 06eCneQVIBaeT coxpaHeHVIe MCTOpVIQeC- KOM M xyomecTBeHHOM u;eHHocTM aHTMKBapHOM Me6eM, a pe- MOHT Me6eVI - BOCCTaHOBeHVIe YTMVITa pHbIX CBOMCTB. YcyrM no peMOHTY Me6eVI, B 3aBMCVIMOCTM OT comHocTM, BblrrOHRIOTCR KaK Ha ,n;OMY Y nOTpe6VITeR, TaK VI B cTaVIOHap- HbIX YCOBVIRX B exax cepBVICHOJ1 opraHVI3aVIM. Ha OMY y nOTpe6VITeR BblnOJIHRIOTCR npOCTble BVI,n;bI pe- MOHTa: YKpeneHMe mMnOBbIX coe,n;VIHeHMM 6e3 pa360pKVI Me6e- JIVI, YKpeneHMe VIVI 3aMeHa KpenemHOM M VIeBOJ1 CPYPHVITYPbI (CTRmeK, nOKoepmaTeeM, 3aMKOB, <PYTOPOK VI ,n;p.), YCTaHOB- Ka XOOBbIX rrOJI03KOB, 3epKaJI, CTeKOJI, rraeK M T. rr., YCTpaHe- HVIe MeKMX ,n;e<peKTOB eTaeM VI3 MaCCMBa VI 06JIMOBKVI - 3a- KOOB, TpeIII;MH, BMRTMH, apanMH J1 T. n., oCBemeHMe VI BOCCTa- 129 
HOBeHMe rHHa aKMpOBaHHOM M rrOMpOBaHHOM rrOBepXHOCTM Me6eM, peMOHT M rrepeTHmKa MHrKoti Me6eM. B CTaMOHapHbIX YCOBM.fIX BblrrOHHeTCH peMOHT, Tpe6y- IOIII;Mti MCrrOb30BaHMH CTaHOQHOrO o6opy,n;OBaHMH. PeMOHT Me- 6eJIM B CTaMOHa pHbIX YCOBM.HX rr03BOHeT BblrrOHHTb 6oee COmHble OrrepaMM: M3rOTOBeHMe OT,lJ;ebHbIX ,lJ;eTaeM M Y3- OB peMoHTMpyeMoti Me6eM, 3aMeHY rrOOMaHHbIX HOmeK, pac- Ka,lJ;OK, rrMHCTp, 06MOBKM 11 T. ,n;., OT,n;eKY, peMOHT MHrKOt1 Me6eM C YKperreHMeM KapKaCa, 3aMeHOM rrpymJ1H, HaCTMOq- HbIX M 06MOBOqHbIX MaTepMaOB (BOCCTaHOBMTebHble pa6o- TbI M 06HOBJIeHMe YCTapeBIIlMX <POPM, M3MeHeHMe KOHCTPYK- MM M3,lJ;eMt1). YC./l,yzu no peM01imy Me6eAU BKIOqaIOT BOCCTaHOBeHMe rroTpe6MTeJIbCKMX CBOtiCTB, M3MeHeHMe KOHCTPYKMM, <POpMbI, ra6apMTOB, ,lJ;eKOpaTMBHbIX 3eMeHTOB M OT,lJ;eKM Me6eM, rrpM- ,lJ;aHMe cTapoti Me6eM HOBbIX 3CTeTMQeCKMX CBOtiCTB M COBpe- MeHHoro ,lJ;M3aMHa. y cyraMM rro 06HOBeHMIO rrOb3YIOTCH rroTpe6MTeM, MMe- IOm;Me Me6eb 20-70-x rr. XX B., 06a,lJ;aIOIII;YIO HM3KMM ypOBHeM 3CTeTMQeCKMX CBOMCTB, MMeIOrn;yIO HepaMOHabHYIO, Heyo6HYIO ,n;H rroTpe6MTeeti KOHCTPYKMIO M 60bIIIMe ra6apMTbI. ROHCT- PYKTMBHOMY 06HOBeHMIO IIO,lJ;BepraIOTCH IllKa<pbI ,n;H rraTbH M 6ebH, KHMmHble IIlKa<pbI, cepBaHTbI, 6y<peTbI, KpOBaTM, AMBa- HbI, Kpeca. YC./l,yzu no pecma8pa1{UU Me6eJl,u 06eCrreqMBaIOT rroTpe6MTe- HM B03MomHOCTb BOCCTaHOBJIeHMH aHTMKBa pHOM Me6eM, MMe- IOIII;eti MCTOpMqeCKYIO M xy,n;omeCTBeHHYIO eHHOCTb. ITepe,n; HaqaJIOM pa60T peCTaBpaTOpw Mcce,n;YIOT 06eKT peCTaBpaMM, rrpOBo,n;HT a TPM6YMIO (orrpe,n;eeHMe rro,n;MHHOC- TM M aBTopa xy,n;omeCTBeHHoro rrpOM3Be,n;eHMH, a eCM 3TO He- B03MomHO, TO IllKObI, CTpaHbI, BpeMeHM C03,lJ;aHMH M T. ,n;.), oe- HMBaIOT CTeTIeHb coxpaHHOCTM M CTerreHb MCKameHMH rrpe,n;IIle- CTBYIOIII;MMM peCTaBpaMHMM, YCTaHaBMBaIOT rrepBOHaqabHblt1 BM M3,lJ;eMH. Ha OCHOBe OCMOTpa McrrOHMTeb ycyrM (peCTaB- paTOp) onpe,n;eHeT MeTo,n;bI M 06DeM peCTaBpaMOHHbIX pa60T, pa3pa6aTbIBaeT MeTO,lJ;MKY peCTaBpaMM. 130 
OCHOBHbJe CIIoc06bI peCTaBpaJ1J1 - KOHCepBaJ1H J1 peKOH- CTPYKJ1H. K01iCep8a'l{U.fl, - 3TO cOBoKyrrHocTb MepOrrpJ1HTJ1t1, HarrpaB- JIeHHbIX Ha rrpJ10CTaHOBJIeHJ1e rrpoecca pa3pymeHJ1H, YKperrJIe- HJ1e J1 rrO,lJ;,lJ;epmaHJ1e J13,lJ;eJIJ1H B ,lJ;Ome,lJ;meM ,lJ;0 HaIllerO BpeMeHJ1 BJ1,lJ;e. KOHCepBaJ1H Me6eJIJ1 BKJIIO"LlaeT B ce6H O"LlJ1CTKY rrpe,n;MeTa OT 3arpH3HeHJ1ti, ,lJ;e3J1H<peKJ1IO, 06III;ee J1 MeCTHOe YKperrJIeHJ1e rrpe,lJ;MeTa (IIIJ1rrOBbIX COe,lJ;J1HeHJ1t1, OTCTaBIllet1 06JIVIOBKVI, ,n;eKO- paTJ1BHbIX 3JIeMeHTOB J1 T. ,lJ;.), 3aIII;VITY OT ,n;aJIbHet1merO B03,n;et1- CTBVIH BHemHet1 Cpe,lJ;bI. Pe1\,01iCmPY'K!fU.fl, rr03BOJIHeT BOCC03,n;aTb CTapVIHHYIO Me6eJIb rro COXpaHJ1BIIIJ1MCH OCTa TKaM, VI306pameHJ1JIM VIJIVI orrVIcaHVI- HM. B npoecce peCTaBpaVIJ1 Me6eJIVI BOCC03,n;aIOTCH pa3py- meHHble J1JIJ1 YTpa "LleHHble ,lJ;eTaJIVI, <pparMeHTbI 06JIJ1OBKVI, ,n;eKopa TJ1BHble 3JIeMeHTbI (pe3b6a, M03aJ1Ka, HaKJIa,n;Hble YK- pameHJ1e VI3 MeTaJIJIa J1 T. rr.), <PypHVITypa, a TaKme OT,n;eJIO"Ll- Hble rrOKpbITJ1H. I1pJ1 BblrrOJIHeHJ1J1 peCTaBpaJ1J1 peCTaBpaTopbI CTapaIOTCH coxpaHVITb rro,n;JIJ1HHble ,n;eTaJIVI, 06JIVIOBKY J1 OT ,lJ;eJIKY Me6eJIVI. I1pJ1 OKa3aHJ1J1 YCJIyr rro peMOHTY, peCTaBpaJ1J1 VI VI3rOTOB- JIeHVIIO Me6eJIJ1 VICrrOJIb3YIOTCH: . 060PY,lJ;OBaHJ1e J1 VIHCTpYMeHTbI ,lJ;JIH CTOJIHpHbIX pa60T; . KOHCTpyKJ10HHble, KJIeHe MaTepVIaJIbI, Me6eJIbHble TKaHJ1; . TpaHcrropTHble cpe,n;CTBa ,n;JIH ,n;OCTaBKJ1 Me6eJIJ1. 060PY,lJ;OBaHJ1e J1 VIHCTpYMeHTbI ,n;JIH PY"LlHbIX pa60T rro pe- MOHTY J1 peCTaBpaJ1VI: PY"LlHble rrVIJIbI, CTpOraJIbHble VIHCTPY- MeHTbI, ,n;OJIOTa J1 CTaMeCKJ1, CBepJIVIJIbHble VIHCTpYMeHTbI, VIH- CTpYMeHTW ,n;JIH 3a"LlJ1CTKJ1 rrOBepXHOCTJ1 ,n;peBeCVIHW, VIHCTPY- MeHTbI ,lJ;JIJI 060tiHbIX pa60T, KOHTpOJIbHO-VI3MepVITeJIbHOe 060- PY,lJ;OBaHVIe J1 pa3MeTO"LlHblti VIHCTpYMeHT, VIHcTpYMeHTbI ,lJ;JIH rpaBVIpoBKVI, M03aVIKJ1, OT,lJ;eJIO"LlHbIX pa60T, 06pa60TKVI MeTaJI- JIOB, 3JIeKTpVI"LleCKVIe J1HCTpYMeHTbI (,n;VIcKoBble 3JIeKTpOrrJ1JIbI, 3JIeKTpoPy6aHKVI, 3JIeKTpJ1"LleCKJ1e CBepJIJ1JIbHble MalllVIHbI, 3JIeK- TpoIIIYPyrroBepTbI). KpyrrHble opraHVI3aJ1VI YCTaHaBJIJ1BaIOT B exax BJ1HTOBWe VI rJ1,n;paBJIJ1"LleCKJ1e rrpecc. JIH 3aTOQKVI VI rrpaBKVI VIHcTpYMeHToB J1CnOJIb3YIOTCH 3JIeKTpVIQeCKVIe TOQV1JIa. 131 
,n:JIH y,n;aJIeHJ1H IIbIJIJ1 J1 cTpymKJ1 npJ1MeHHIOTCH 3KCraYCTepHble YCTaHOBKJ1 J1JIJ1 rrbIJIeCOCbI. IIpe,n;rrpJ1HTJ1H B 3aBJ1CJ1MOCTJ1 OT 06DeMOB J1 BJ1,n;OB OKa3bIBa- eMbIX YCJIyr J1MeIOT O,n:J1H J1JIJ1 HeCKOJIbKO eXOB CTOJIHpHbIX, OT- ,n;eJIOQHbIX, ,n;e3J1H<peKJ10HHbIX pa60T, CKJIa,n; Ma TepJ1aJIOB J1 rOTOBOM rrpO,n:YKJ1J1. CepBJ1CHble OpraHJ13aJ1J1 J1MeIOT 3aJI-BbICTaBKY Me6eJIVI ,n;JIH rrpMeMa rrOCeTJ1TeJIet1, a,n:MJ1HJ1CTpa TJ1BHOe rrOMeIII;eHJ1e J1 IIpOVI3- BO,n;CTBeHHYIO 30HY, 3aHJ1MaIOIII;YIO OCHOBHYIO rrJIOIII;a,n;b rrp e,n;IIp VI - .RTMJI. IIpoJ13Bo,n;cTBeHHaH 30Ha npe,n;Ha3HaQeHa ,n;JIH rrpOBe,n;eHJ1H peMOHTHbIX pa60T J1 J13rOTOBJIeHJ1H Me6eJIVI. IIpOeCCbI COCTOHT J13 HeCKOJIbKVIX 3TanOB, pa3JIJ1QHbIX rro BJ1,n;aM BblrrOJIHReMbIX pa60T, rr03TOMY MaCTepCKJ1e KpyrrHblx CepBJ1CHbIX npe,n;rrpJ1HTJ1M J1MeIOT HeCKOJIbKO eXOB: . ex rrpe,n;BapJ1TeJIbHOH BbI,n;epmKJ1 Me6eJIVI, rrpOBe,n;eHVI.H 06CJIe,n;OBaHVIH, ,n;eMOHTama VI 06MepOB; . ex ,n:e3J1H<peKJ1J1 VI ,n;e3J1HCeKJ1J1, y,n;aJIeHJ1JI CTa pbIX OT- ,n;eJIOQHbIX nOKpbITJ1M, CTOJIHpHbIM ex; . OT,n;eJIOQHbIH J1 060tiHblti ex; . CKJIa,n; Ma TepJ1aJIOB VI CKJIa,n; rOTOBOM rrpo,n;YKVIVI. IIoMeIII;eHVIH eXOB, KaK rrpaBVIJIO, J1MeIOT 60JIblllYIO BbICO- TY, 06eCrreQJ1BaIOIII;YIO B03MomHOCTb pa60TbI C KpyrrHora6apVIT- HOti Me6eJIbIO. B rrOMeIII;eHJ1J1 ,n;JIH npVIeMa VI rrpe,n;BapJ1TeJIbHOrO oCMoTpa Me6eJIJ1 pa3MeIII;aIOTcH CTOJI ,n;JIH OCMOTpa, ,n;eMOHTama J1 06MepoB He60JIblllVIX VI3,n;eJIVlt1, BepCTaKJi1 ,n;JI.H BcrrOMora TeJIbHbIX CTOJIHp- HbIX J1 CJIeCapHblx pa60T, CTeJIJIamJ1 ,n;JIH XpaHeHJi1H pa306paHHblx rrpe,n;MeToB, lllKacpbI ,n;JIH XpaHeHJ1H J1HCTpYMeHToB Ji1 MaTepJ1a- JIOB. Qex ,n;e3J1H<peKIJ;VIoHHbIX pa60T OCHaIII;aeTC.H CJi1CTeMOt1 rrpJ1- Hy,n;J1TeJIbHoti BeHTJ1JIHIJ;J1J1, BbITHmKaMJ1. B IJ;exe pa3MeIII;aIOTcH CTeJIJIamJ1 ,n;JIH BbI,n;epmKJ1 o6pa60TaHHblx rrpe,n;MeTOB, IllKa<pbI ,n;JIH XpaHeHJ1H J1HCTpYMeHTOB, paCTBOpJ1TeJIeti, XJ1MJi1QeCKoti rrocy,n;w, JIa60paTOpHblt1 CTOJI C BbITHmKoti Ji1 Ha60poM JIa60paTopHoro 060- Py,n;OBaHJ1H (,n;J1CTJ1JIJIHTOp, CTepJ1JIJ13a TOpbI Me,n;Ji1J1HCKJ1e, BeCbI 132 
TeXHMqeCKHe M aHanMTMqeCKMe, 3neKTpOHarpeBaTenbHWe rrpM- 60pbI). Pa60QMe CTOJIbI o60Py,n;YIOTCH CBeTMnbHMKaMM, rrO,n;BMm- HbIMM rro ropM30HTanM M BepTMKanM. CTonHpHblti ex OCHaIII;aeTC.H BepCTaKaMM, eCTeCTBeHHbIM M MCKYCCTBeHHbIM OCBeIII;eHMeM, lllKacpaMM M CTennamaMM n.H xpa- HeHMH MaTepManOB, MHCTpYMeHTOB, ,n;eTanet1 M Me6enbHbIX 3aro- TOBOK. OT,n;eJIOqHblti ex oCHaIII;aeTC.H CTOJIaMM, CTennamaMM, rro,n;- Kna,n;KaMM M T. rr. ,n;nH pa3MeIII;eHMH o6pa6aTbIBaeMbIX ,n;eTa.rreJ1 B ropM30HTaJIbHOM rronomeHMM Ha BblCOTe 70-80 CM OT rrOJIa, CTen- namaMM ,n;nH BbI,n;epmKM M rrpocYlllKM ,n;eTaneJ1. KpYIIHble opraHM3aMM B OT,n;enOqHOM exy YCTaHaBnMBaIOT pacIIblnMTenbHYIO KaMepy ,n;nH HaHeceHMH naKOKpaCOqHbIX MaTe- pManoB, OT,n;enbHO BbI,n;enHIOT rrOMem;eHM.H ,n;n.H lllnM<poBaHMH, KpallleHMH M rpYHTOBaHMH ,n;eTaneJ1, naKMpOBaHM.H M rronMpOBa- HMH Me6enM. 060t1HbIM ex BKnIOqaeT IIOMeIII;eHJ1.H ,n;n.H ,n;eMOHTama MHr- KMX 3neMeHTOB, MX ,n;e3MH<peKMM, OQMCTKM, COpTMpOBKM M rro- MeIII;eHMH ,n;nH BblrronHeHMH 060tiHbIX pa6oT. RpyrrHble rrpe,n;rrpJ1HTMH MMeIOT 3arOTOBMTenbHbIJ1 ex, r,n;e rrpoM3Bo,n;MTCH o6pa6oTKa ,n;peBecHblx Ma TepManOB. ,LI:nH paCKpOH ,n;OCOK M nMCTOBbIX MaTepManOB Ha 3arOTOBKM rrpMMeH.HIOTC.H YHM- BepcanbHble KpyrnorrMnbHble M neHTO"LlHOIIMnbHble CTaHKM, <py- rOBanbHble, peticMycoBble, <ppe3epHble, TOKapHble CTaHKJii ,n;nH o6pa6oTKM 3arOTOBOK M ,n;p. Ha CKna,n;ax pa3MeaIOTcH MaTepManbI, rrpMMeH.HeMble ,n;n.H peMOHTa Me6enJii. IIpJii peMOHTe Me6enM rrpMMeHHIOTCH MaTepMa- nbI, COOTBeTCTBYIOIII;Jiie rro BM,n;y M KaqeCTBY MaTepJiianaM, JiiC- rronb30BaHHbIM ,n;n.H Jii3rOTOBneHJiiH ,n;aHHoro Jii3,n;enJiiH. ,II;n.H pec- TaBpaJiiM Me6enM IIpJiiMeHJIeTCH CTapa.H BbI,n;epmaHHa.ff ,n;peBecVI- Ha VInM ,n;peBeCMHa, 6bIBllla.H B YIIoTpe6neHMVI. IIpt1 t1CrrOnb30Ba- Ht1M HOBOti ,n;peBeCt1HbI ee BblcYlllMBaIOT ,n;o BnamHOCTt1 (8 + 2)0/0. OCHOBHbIMM MaTepManaMM, t1CrrOnb3yeMbIMt1 ,n;n.H peMOHTa M M3rOTOBneHt1H Me6ent1, HBnHIOTC.H ,n;peBecHble MaTept1anbI, Kne- JIIII;t1e MaTepManbI, OT,n;enOqHble MaTepManbI, MaTepManbI ,n;nH peMOHTa MHrKt1X 3neMeHTOB Me6eJIM, Me6enbHble TKaHVI. 133 
CepBJ1CHaH eHTeJIbHOCTb BKJIIOqaeT: . 06CJIymJ1BaHJ1e rroTpe6J1TeJIJI (rrpVIeM J13,lJ;eJIJ1H B peMOHT J1JIVI 3aKa3a Ha J13rOTOBJIeHVIe, OCTaBKY Me6eJIJ1 OT rroTpe6J1TeJIH, OCTaBKY VI BbI,lJ;a qy OTpeMOHTVIpoBaHHoti Me6eJIVI nOTpe6VITeJIIO); . TeXHOJIOrvrQeCKJ1e orrepaQJ1VI rro peMOHTY VIJIVI VI3rOTOBJIe- HVIIO Me6eJIVI. 06CJIymVIBaHVIe rroTpe6VITeJIeti BKJIIOQaeT IIpJ1eM 3aKa3a Ha J13rOTOBJIeHVIe Me6eJIJ1, rrO,lJ;rOTOBKY 3CKVI30B VI qepTemet1, o<Pop- MJIeHJ1e ,lJ;orOBopa, BbIaqy 3aKa3a, paCqeT C IIOTpe6VITeJIeM. IIpJ1 rrpJ1eMe 3aKa3a crreJ1aJIJ1CT rro pa60Te C rroTpe6J1TeJIH- MJ1 orrpeeJIHeT Me6eJIb, Heo6xoJ1MYIO rroTpe6J1TeJIIO, ee KOHCT- PYKTJ1BHOe J1CrrOJIHeHJ1e, TJ1rrOpa3MepbI, Ma TepJ1aJI J13rOTOBJIeHJ1H, OT,lJ;eJIKY, 06JIJ1QOBKY, <PYPHVITYPY VI PyrVIe HaBeCHble 3JIeMeH- TbI. 3CKJ13 J1 qepTem BblrrOJIHHIOTCH C rrOMOIII;bIO rrpJ1KJIaHbIX KOM- rrbIOTepHbIX rrporpaMM ("Ba3J1C - Me6eJIbIII;VIK", "Me bel K3", "bCAD", ",lJ:J13at1H CTYVIH 3D" VI p.) VI COrJIaCYIOTCH C rroTpe6VI- TeJIeM. 3aTeM YTOqHHIOTCH YCJIOBJ1H J1CIIOJIHeHVIH YCJIyrVI, B qaCTHO- CTJ1, CpOKVI VICIIOJIHeHJ1H YCJIyrVI, YCJIOBVIH orrJIa TbI, Heo6xo,lJ;VI- MOCTb OCTaBKJ1 VI C60PKVI Me6eJIVI Ha ,lJ;OMY Y rroTpe6VITeJIH VI ,lJ;PY- rJ1e YCJIOBJ1H. IIocJIe J1CrrOJIHeHVIH 3aKa3a Me6eJIb BbI,lJ;aeTCH rroTpe6J1TeJIIO. IIpJ1 BbIaqe Me6eJIJ1 rrpOBO,lJ;J1TC.fI o6H3aTeJIbHaH rrpJ1eMKa. IIo- Tpe6VITeJIb ,lJ;OJImeH rrpOBepJ1Tb COOTBeTCTBVIe KOHCTPYKQVIVI, pa3- MepoB, BHelllHero BJ1a, 06JIJ1QOBKVI, 06VIBKJ1 VI OT,lJ;eJIKVI VI3,lJ;eJIJ1ti 3CKJ13Y (qepTemy, o6pa3QY), COrJIaCOBaHHOMY npVI o<popMJIeHVIVI ,lJ;OrOBopa. J1crrOJIHeHVIe YCJIyrJ1 rro VI3rOTOBJIeHVIIO Me6eJIVI BKJIIOqaeT: COCTaBJIeHVIe 3CKJ13a VI rrpoeKTa, rrorOTOBKY rroJIycpa6pVIKa TOB, OTeJIKY, 06JIVIOBKY, YCTaHoBKY CPYPHVITYPbI, C60PKY. J1cIIOJIHeHJ1e YCJIyrVI no peMOHTY Me6eJIVI BKJIIOqaeT: 06HOB- JIeHJ1e VI rrepeeJIKY cTapblx KOHCTPYKQJ1t1 Ha cOBpeMeHHble, pe- MOHT MHrKJ1X 3JIeMeHTOB C 3aMeHoti cTapblx HaCTVIJIOB Ha HOBbIe, peMOHT KOHCTPYKTJ1BHbIX 3JIeMeHTOB Me6eJIJ1, YKperrJIeHVIe VI BOC- CTaHOBJIeHVIe COeJ1HeHJ1M, YCTpaHeHJ1e MeXaHJ1QeCKJ1X rrOBpem- eHJ1ti B eTaJI.fIX J13 MaCCJ1BHoti ApeBeCJ1HbI, BOCCTaHOBJIeHJ1e J1JIJ1 134 
3aMeHY 06JIJi1OBKJi1 Ji1 OT ,n;eJIKJi1; M3rOTOBJIeHJi1e, peMOHT Ji1 peCTaB- paJi1IO CTeKOJI, 3epKaJI, xy,n;OmeCTBeHHO-,n;eKOpaTJi1BHbIX 3JIeMeH- TOB, CPYPHJ1TYPbI Ji1 ,n;p. IIepe,n; HaqaJIOM peMOHTHbIX pa60T Me6eJIb rrpOXo,n;Ji1T rrpe,n;- BapJi1TeJIbHYIO rrO,n;rOTOBKY, KOTOpaH BKJIIOqaeT: . OCMOTp; . pa36opKY; · ,n;e3Ji1H<peKJi1IO Ji1 3aIII;Ji1TY ,n;peBeCJ1HbI; · y,n;aJIeHVle CTapbIX OT,n;eJIOQHbIX rrOKpbITJi1M. IIpJi1 Heo6xo,n;Ji1MOCTJi1, HarrpJi1Mep, rrpJi1 CJi1JIbHOM rrOpameHJi1Ji1 rpJi16KOM, Me6eJIb pa36Ji1paeTCH Ha OT,n;eJIbHble ,n;eTaJIJi1. Koprryc- HaH 06JIJi1OBaHHaH Me6eJIb He pa36Ji1paeTCH, rrOCKOJIbKY rrpJi1 HO- BOti c60pKe B03MomHbI Ji1CKameHJi1H. ,LI:e3Ji1H<peKIJ;Ji1H ,n;peBeCJi1HbI Ji1 3aIII;Ji1Ta ee OT rrOpameHJi1H 6Ji10- JIOrJi1qeCKJi1MJi1 Bpe,n;Ji1TeJIHMJi1 rrpOBo,n;Ji1TCH B crreJi1aJIJi13Ji1pOBaHHbIX rrOMeIII;eHJi1HX. ,n:JIH ,n;e3Ji1HcpeKJi1Ji1 rrpJi1MeHHIOTCH XJIOp- 11 cpTOpCO- ,n;epmaIII;Ji1e rrperra pa TbI: rreHTaXJIOp<peHOJI, rreHTaXJIOp<peHOJIHT Ha TpJi1H, CPTOpJ1CTbIM Ha TpJ1M, ,n;MMeTJi1JIaJIKMJI6eH3Ji1JI aMMOHJi1ti XJIOpJi1,n; - KaTaMJi1H AB. 3JIeMeHTbI MHrKOM Me6eJIJi1 (BOJIOC, TKa- HJi1, KOmJi1) ,n;e3Ji1HcpJi1Ji1PYIOTCH Ji1HCeKTJi1IJ;Ji1,n;HbIMJi1 rrperra pa TaMJi1. 3aTeM y,n;aJIHIOTCH CTapble OT,n;eJIOQHble rrOKpbITJi1H. BOCCTaHOBJIeHJi1e KOHCTPYKJi1Ji1 Me6eJIJi1 (KapKaCOB Ji1 Koprry- COB) BKJIIOQaeT: . YKperrJIeHJi1e KOHCTPYKTJi1BHbIX coe,n;Ji1HeHJi1M; . 3a,n;eJIKY TpeIII;Ji1H, BbI60Ji1H, ,n;pyrJi1X ,n;e<peKTOB rrOBepXHOCTJi1; . BOCrrOJIHeHJi1e YTpaQeHHbIX KOHCTPYKTJ1BHbTX 3JIeMeHTOB; . BOCCTaHOBJIeHJi1e 06JIJi1IJ;OBKJi1 Ji1 OT,n;eJIKJi1 Me6eJIJi1, BOCCTa- HOBJIeHJi1e ,n;eKopa TJi1BHbIX 3JIeMeHTOB (M03aJi1QHbIX YKpaIlleHJi1M, pe3b6bI Ji1 HaKJIa,n;HbIX 3JIeMeHTOB); . peMOHT MHrKJi1X 3JIeMeHTOB (B Me6eJIJi1 ,n;JIH CJi1,n;eHJi1H Ji1 JI€- maHJi1H ). Pa306paHHaH Ji1JIJi1 ,n;eMOHTJi1pOBaHHaH Me6eJIb peMOHTJi1pyeT- CH rro QaCTHM: . 3a,n;eJIbIBaIOTCH TpeIII;Ji1HbI, BbI60J1HbI; . YCTpaHHIOTCH ,n;ecpeKTbI 06JIJ1IJ;OBKJi1; . BOCrrOJIHHIOTCH YTpaQeHHble KOHCTPYKTJi1BHble 3JIeMeHTbI; 135 
. BOCCTaHaBJIJ1BaIOTCH eKOpaTJ1BHble 3JIeMeHTbI (M03aJ1qHble YKpameHJ1H, pe3b6bI J1 HaKJIa,n;Hble 3JIeMeHTbI); . peMOHTJ1pYIOTCH MJIrKJ1e 3JIeMeHTbI (B Me6eJIJ1 ,n;JIH CJ1,n;e- HJ1H J1 JIemaHJ1H); . OT,n;eJIbIBaIOTCH rrOBepXHOCTJ1; . C06J1paIOTCH Koprryc J1JIJ1 KapKac. OCHOBHbIMJ1 Tpe6oBaHJ1HMJ1 K OTpeMOHTJ1pOBaHHOM Me6eJIJi1 HBJIJIIOTCJI rrpOQHOCTb J1 ,n:OJIrOBeQHOCTb KOHCTPYKIJ;Ji1J1, OTCYT- CTBJi1e BJi1,n;J1MbIX ,n;ecpeKTOB Ha BHemHJ1X J1 BHYTpeHHJ1X rrOBep- XHOCTHX. f13roTOBJIeHHaH Me6eJIb ,n;OJIJRHa COOTBeTCTBOBaTb Tpe6oBa- HJi1HM CTaH,n;a pTOB J1 TeXHJi1QeCKJi1X YCJIOBJ1H ,n;JIH KOHKpeTHbIX BJi1- ,n;OB Me6eJIJ1. ITo cor.rraCOBaHJi1IO C rroTpe6J1TeJIHMJ1 CepBJ1CHble OpraHJ13a- IJ;Ji1J1 BblrrOJIHHIOT TpaHCrrOpTJi1pOBKY Ji1 C60PKY Me6eJIJi1 Ha ,n;OMY y rroTpe6J1TeJIH. ,n:OCTaBKa Me6eJIJ1 BblrrOJIHHeTCH KpbITbIM rpY30BbIM TpaHC- rropTOM. IIpVI ,n:OCTaBKe Me6eJIJ1 TpaHcrropTOM CepBJi1CHOM OpraHJi1- saIJ;J1Ji1 rrpJi1eMKa Me6eJIJi1 rroTpe6Ji1TeJIeM BblrrOJIHHeTCH rrOCJIe TpaHC- rrOpTJi1pOBKJ1. Pe.M.oum OO.M.08 U 1C8apmup, cmpOUmeJLbCm80 o6ecrreqJ1- BaIOT rroTpe6Ji1TeJIHM B03MomHOCTb peMOHTa, 06JIarOpamJi1BaHJ1H J1 rrpJ1,n;aHJ1H 3CTeTJ1QeCKOrO COBepIlleHCTBa jKJi1JIbIO Ji1 3eMeJIbHbIM yqaCTKaM, a TaKme y,u;OBJIeTBOpeHJi1e rroTpe6HOCTJ1 B J1H,n;J1BJ1,n;y- aJIbHOM CTpOJ1TeJIbCTBe mJ1JIbH Ha OCHOBe Ji1H,n;Ji1BJi1,n;yaJIbHbIX 3arr- pOCOB rroTpe6J1TeJIeM. Y CJIyrM BKJIIOQaIOT rrpOeKTJi1pOBaHJ1e mJi1JIbH J1 rrpJ1yca,n;e6- HbIX TeppJ1TOpJi1M, MOHTamHO-CTpOJi1TeJIbHbIMJ1 pa60TbI (CTpOJ1TeJIb- CTBO mJi1JIbIX Ji1 rpam,n;aHCKJ1X 3,n;aHJi1M Ji1 coopymeHJi1M, c60pKa CTpO- J1TeJIbHbIX KOHCTPYKIJ;Ji1J1), peMOHT 3,n;aHJ1J1 Ji1 coopymeHVIM rro 3a- Ka3Y rroTpe6Ji1TeJIeJ1, BBO,n; B 3KCrrJIyaTaIJ;Ji1IO KOMMYHJ1KaIJ;J1M (Terr- JIOBbIX, 3JIeKTpHQeCKJ1X, ra30BbIX, BO,n;HbIX J1 KaHaJIJi13aIJ;J1J1), KOH- cy JIbTaIJ;J1Ji1. YCJIyrJi1 rro CTpOJ1TeJIbCTBY Ji1 peMOHTY JRJ1JIbH rr03BOJIHIOT rroTpe6J1TeJIJIM CBoeBpeMeHHO Ji1 KaqeCTBeHHO CTpOJ1Tb Ji1 peMOH- TJ1pOBaTb 3,n;aHJ1H, mJ1JIble ,n;OMa Ji1 X03HMCTBeHHble rrOCTpOMKJi1, 136 
BblnOJIHHTb peKOHCTpYKJ1IO J1 )J;eKOpaTJ1BHYIO rrJIaHJ1pOBKY npJ1- JIeraIOeJ1: TeppJ1TOpJ1J1. IIoTpe6J1TeJIHM He06xo)J;J1MbI YCJIyrJ1 rro peMOHTY mJ1JIbH, apXJ1TeKTYPHO-)J;J13aMHepCKOMY OOpMJIeHJ1IO )J;OMOB J1 KBapTJ1p B COOTBeTCTBJ1J1 C COBpeMeHHbIMJ1 TeH)J;eHJ1HMJ1 MO,n;bI. Y CJIyrJ1 rro CTpOJ1TeJIbCTBY J1 peMOHTY jKJ1JIbH OKa3bIBaIOTCH CTpOJ1TeJIbHO-MOHTamHbIMJ1 J1 rrp0J13BO)J;CTBeHHbIMJ1 rrpe,n;rrpJ1HTJ1- JIMJ1, rrp0J13BO,n;Hrn;J1MJ1 II1J1pOKJ1M aCCOpTJ1MeHT CTpOJ1TeJIbHbIX J1 OT,n;eJIOqHbIX Ma TepJ1aJIOB. Y CJIyrJ1 rro peMOHTY J1 CTpOJ1TeJIbCTBY mJ1JIbH BblrrOJIHHIOTCJI C Bble3,n;OM Ha TeppJ1TOpJ1IO 3aKa3QJ1Ka, rrpoeKTHO-KOHCTPYKTOP- CKJ1e pa60TbI rrpOBO;J;HTCH Herrocpe,n;CTBeHHO B OJ1ce npe)J;rrpJ1H- TJ1H. CepBJ1CHble rrpe)J;rrpJ1HTJ1H, npe,n;JIaraIOrn;J1e YCJIyrJ1 rro pe- MOHTY J1 CTpOJ1TeJIbCTBY mJ1JIbH, J1MeIOT rrOMern;eHJ1H )J;JIH rrpJ1eMa rrOCeTJ1TeJIeJ1: J1 a)J;MJ1HJ1CTpa TJ1BHble J1 CKJIa)J;CKJ1e rrOMern;eHJ1H. BblrrOJIHeHJ1e CTpOJ1TeJIbHbIX pa60T ocyrn;eCTBJIHeTCH Ha CTpOJ1- TeJIbHOJ1: rrJIOrn;a,n;Ke, Ha KOTOpOJ1: B rrpoecce CTpOJ1TeJIbCTBa B03- BO)J;HTCH 3)J;aHJ1JI J1 coopymeHJ1H. ;IJ,JIH XpaHeHJ1JI Ma TepJ1aJIOB J1 J1HBeHTa pH, pa3Mern;eHJ1H cpe,n;CTB MeXaHJ13aJ1J1 CTpOJ1TeJIbHbIX pa60T J1CnOJIb3YIOTCH CKJIa,n;- CKJ1e nOMern;eHJ1H J1 rapamJ1. ,n:JIH CTpOJ1TeJIbHbIX pa60T J1CnOJIb3YIOTCH pa3JIJ1QHble BJ1)J;bI rrp 0J13BO ,n;CTB e HHO -Te XH OJI 0 rJ1QeCKO ro 060 p y )J;O Ba HJ1H, B peMe HHbI e J1HmeHepHble coopymeHJ1H, CTpOJ1TeJIbHaH TeXHJ1Ka J1 J1HCTPy- MeHTbI. MaTepJ1aJIbI )J;JIH CTpOJ1TeJIbCTBa J1 peMOHTa rrpe,n;ocTaBJIHIOT- CH 3aKa3QJ1KOM, 3aKyrraIOTcH J1JIJ1 rrp0J13Bo)J;HTCR J1CrrOJIHJ1TeJIeM YCJIyrJ1. ,n:JIH J13rOTOBJIeHJ1H CTpOJ1TeJIbHbIX Ma TepMaJIOB J1CrrOJIb- 3YIOTCH CTOJIHpHble, CJIeCapHble, CBapOQHble exa, exa rro rrpo- J13BO,n;CTBY CTpOJ1TeJIbHbIX Ma TepJ1aJIOB. OCHOBHbIMJ1 MaTepJ1aJIaMJ1, rrpJ1MeHHeMbIMJ1 ,n;JIH CTpOJ1TeJIb- HbIX pa60T, HBJIHIOTCH rrJIJ1TbI J1 KaMHJ1 CTeHOBble, CTpOJ1TeJIbHbIM KJ1prrJ1Q, 06JIJ1OBOQHble J1 OT,n;eJIOQHble MaTepJ1aJIbI, JIaKOKpa- COQHble Ma TepJ1aJIbI. 137 
06CJIymJ1BaHJ1e BKJIIOqaeT pa60TY C 3aKa3qJ1KOM, COCTaBJIe- HJ1e npOeKTHO-CMeTHOt1 ,n;OKYMeHTaJ1J1. B 3TJ1X pa60Tax rrpJ1HJ1- MaIOT YQaCTJ1e apXJ1TeKTOpbI, KOHCTPYKTOPbI, J1HmeHepbI-rrpO- eKTJ1pOBI.IJ;J1KJ1, 3eMJIeYCTp0J1TeJIJ1. PeMOHTHO-CTpOJ1TeJIbHble pa60TbI BblrrOJIHHIOTCH KBaJIJ1cpJ1- J1pOBaHHbIMJ1 pa60QJ1MJ1 CTpOJ1TeJIbHbIX CrreJ1aJIbHOcTeti (peMOH- THO-CTpOJ1TeJIbHbIMJ1 6pJ1ra,n;aMJ1). B COCTaB peMOHTHO-CTpOJ1TeJIbHbIX 6pJ1ra,n; BXO,n;HT pa6oqJ1e CTpOJ1TeJIbHbIX npocpeCCJ1ti: KaMeHI.IJ;J1KJ1, 3JIeKTpJ1KJ1, MaJIHpbI, rrJIOTHJ1KJ1, rpY3QJ1KJ1, QepHopa6oQJ1e, KpaHOBJ1KJ1, 3KCKaBaTOp- I.IJ;J1KJii, 6y JIb,n;03epJiiCTbI. IIpoeKTHo-cMeTHaH ,n:OKYMeHTaJ1H rOTOBJ1TCH apXJ1TeKTOpa- MJ1, rrpOeKTJ1pOBI.IJ;JiiKaMJ1, ,n;J13aMHepaMJ1 M ,n;p. Pa60Ta C rroTpe6J1- TeJIHMJ1 rro rrpJ1eMY J1 YTOQHeHJiiIO 3aKa3a rrpOBo,n;VITCR MeHe,n;me- pOM rro pa60Te C rroTpe6J1TeJIHMJ1 VI apXJ1TeKTopOM. OKa3aHJ1e YCJIyr rro CTpOJ1TeJIbCTBY J1 peMOHTY ,n;OJImHO ocy- eCTBJIRTbCH rro COBpeMeHHbIM pecypcoc6eperaIOJ1M, 3KOHOMJ1- QeCKVI 60JIee -Bblro,n;HbIM TeXHOJIOrVIHM CTpOVITeJIbCTBa VI 6JIaroyc- TpOJ1CTBa mVIJIbH, rrporpeCCVIBHbIM TeH,n;eHVIHM B pa3BVITVIVI ,n;J1- 3aJ1Ha B CTpOJ1TeJIbCTBe VI apxVITeKType. BJl.azoycmpoucm80 npuycaoe6ubl,X meppumopuu u Jl.au- Ow,aifJmUbl,U OU3auu, o6pa6om1Ca CeJl,bC1COX03SLucm8eUUbI,X yzoouii 06eCrreQJ1BaIOT 06JIarOpamJ1BaHJ1e rrpJ1JIeraIOJ1X TeppJ1- TOpJ1J1, y,n;OBJIeTBOpHIOT rroTpe6HOCTb HaCeJIeHJ1H B 3CTeTJ1QeCKOM COBepmeHCTBOBaHJ1J1 TeppJ1TOpJ1J1 rrpJ1yca,n;e6HbIX YQaCTKOB, ,n;aQ J1 KOTTe,n;meJ1, C03,n;aIOT YCJIOBJ1H ,n;JIH rrpOVI3Bo,n;CTBa ceJIbFKOXO- 3HJ1CTBeHHOM rrpo,n;YKJ1J1 B npJ1yca,n;e6HbIX X03HJ1CTBax. Y CJIyrJ1 rro o6pa6oTKe CeJIbCKOX03HJ1CTBeHHbIX yro,n;J1t1 BKJIIO- qaIOT BcrralliKY 3eMJIJ1, 60pOHOBaHJ1e, rrpOrrOJIKY, BHeCeHJ1e y,n;o6- peHVIJ1, rrOJIJ1B, rroca,n;KY CeJIbCKOX03HJ1CTBeHHbIX KYJIbTYP J1 ,n;e- KOpaTJ1BHbIX paCTeHJ1ti. IIoTpe6HocTb B YCJIyrax 3aBVICJ1T OT reo60TaHVIQeCKJ1X YCJIO- BJi1ti perJ10Ha (B03MomHOCTJ1 BblpaI.IJ;VIBaHVIH VI rrpe,n;JIOmeHVIH Ha- CeJIeHJ1IO COpTOB CeJIbCKOX03Ht1CTBeHHbIX KYJIbTYP, a,n;arrTJ1pOBaH- HbIX K MeCTHbIM YCJIOBVIHM), JIaH,n;II1acpTa, rrpVIpo,n;HO-KJIVIMaTVI- 138 
QeCKJ1X YCJIOBJ1M, 3THJ1qeCKJ1X J1 COJ1aJIbHO-6bITOBbIX YCJIOBJ1M (OC06eHHOCTJ1 rrJ1TaHJ1H, 06pa3 mJ13HJ1, peJIJ1rJi1H) perJ10Ha. OKa3aHJi1e CeJIbCKOX03HMCTBeHHbIX YCJIyr O<pOpMJIHeTCH ,n;O- rOBOpOM, rrpJ1eMOC,n;aTOQHbIM aKTOM rrpJi1 3aKyrrKe CeJIbCKOX03HM- CTBeHHOM rrpO,n;YKJ1J1, KBJ1TaHJ1eM J1 rrpJi1XO,n;HbIM Op,n;epOM ---- rrpJ1 BCrralllKe 3eMJIJ1, o6pa6oTKe ee y,n;06peHJ1HMJi1. CepBJi1CHble rrpe,n;rrpJi1HTJi1H, rrpe,n;JIaraIOIII;Ji1e TaKJi1e YCJIyrJi1, Ji1MeIOT: · a,n;MJ1HJ1CTpa TJ1BHOe rrOMeIII;eHJi1e ,n;JIH pa60TbI cJIym6 yrr- paBJIeHJi1H; · BbICTaBOqHbIM CaJIOH ,n;JIH ,n;eMOHCTpaJi1J1 paCTeHJi1M Ji1 rrpo- eKTOB, rrpJi1eMa rrOC€TvlTeJIeM; . TeIlJll1I ,n;JIR BblpaBaHJi1H paCCa,n;bI J1 a,n;arrTaID1 paCTeHJi1M; . rrJi1TOMHJi1KJ1; . rrOMeIII;eHJi1H ,n;JIH XpaHeHJ1H Ji1 06CJIymJ1BaHJ1H Cpe,n;CTB Ma- JIOM MeXaHJi13aU;Ji1J1 CeJIbCKOX03HMCTBeHHbIX pa60T Ji1 Ji1HBeHTapH; · CKJIa,n; ,n;JIH XpaHeHJi1H y,n;06peHJ1M, Cpe,n;CTB 3aIII;Ji1TbI paCTe- HJ1M, H,n;OXJ1MJ1KaTOB; . rapam, u;ex ,n;JIH peMOHTa J1 TeXHJ1QeCKOrO 06CJIymJ1BaHJi1H CeJIbCKOX03HMCTBeHHOM TeXHJ1KJ1, Ji1HBeHTapH Ji1 aBTOTpaHCrrOpTa. ,n:JIH rrOBbIllleHJi1H ypomaMHOCTJ1, CTJ1MYJIJi1pOBaHJi1H pOCTa pa- CTeHJi1M, 60pb6bI C Bpe,n;J1TeJIHMJ1 J1 60JIe3HHMJ1 paCTeHJi1M Ji1CrrOJIb- 3YIOTCH y,n;o6peHJi1H J1 H,n;OXJ1MJ1Ka TbI. IIpJi1 OKa3aHJ1J1 YCJIyr J1CrrOJIb3YIOTCH: . cpe,n;CTBa MaJIOM MeXaHJi13aJi1H CeJIbCKOX03HMCTBeHHbIX pa60T; . CeJIbCKOX03HJ1CTBeHHbIJ1 J1HBeHTapb. Cpe,n;CTBaMJ1 MaJIOM MeXaHJ13aJ1Ji1 CeJIbCKOX03HMCTBeHHX pa60T HBJIHIOTCH: MalllJ1HbI ,n;JIH 3eMJIHHbIX J1 rrorpY30QHO-pa3rpy- 30QHbIX pa60T, MalllJ1HbI ,n;JIH rro,n;rOTOBKJi1 rrOQBbI, MaIllJi1HbI ,n;JIH yxo,n;a 3a ra30HOM J1 ca,n;OM. MalllJi1HbI ,l];JI.fI 3eMJIHHbIX J1 rrorpY30QHO-pa3rpY30QHbIX pa- 60T ---- 3TO O,n;HOKOBlllOBble 3KCKaBaTopbI, rrpe,n;Ha3HaQeHHble ,n;JIH BbleMKJ1 rpYHTa rrpJ1 3arJIy6JIeHJ1J1 ,n;peHamHbIX Ji1 Ji1ppJi1raJi10H- HbIX Tpy6, rrorpY3QJ1KJ1-3KCKaBaTopbI MHorocpYHKJ10HaJIbHOrO rrpJi1MeHeHJi1H, cppOHTaJIbHble rrorpY3QJ1KJi1, rrpe,n;Ha3Ha QeHHble ,n;JIH BbleMKJi1 rrJIaCTOBOJ1 CDeMKJ1 rpYHTa, C03,n;aHJ1H HaCblrreM J1 139 
HMaenMpOBKM, MOTOOrrpOKMbIBaTeM R TpaHCrrOpTMpOBKM M BblrpY3KM KOMrrOCTa M 6MTOrO rMrrCa, BM6pOKaTKM JIR YKaTbI- BaHMR KaMeHMCTOt1 rrOqBbI Ha 60JIblllMX TeppaCax, B 30HaX aB- TOCTORHOK, Ha rrellleXO,n;HbIX OpOjKKaX, rrpM 3aKaTKe aCcpaJIb- Ta, BM6pOTpaM6oBaTeM rrpMMeHRIOT JIR YTpaM60BKM KOJIOTOrO rMrrCa M ,n:pyrMx p06eHbIX MaTepMaJIOB, rrJIOCKMe BM6paTOpbI rrpMMeHRIOTCR JIR YKaTbIBaHMR rpaHYJIMpOBaHHOM rrOqBbI Tep- pac M aei1. MaIIIMHbI ,n;nR rrO,l];rOTOBKVI rrOqBbI - 3TO TpaKTopbI C rrpMIJ;e- rrOM R pa60T rro rrepeB03Ke VI o6pa6oTKe IIOqBbI C rrOMOIII;bIO HaBeCHbIX Opy,n;Mt1, MalllVIHbI C rVIpaBMqeCKMMM MaHMrrYJIRTO- paMM )J;JIR cpe3KM KYCTapHVIKOB, KOTopble VICrrOJIb3YIOTCR ,n;JIR OQMCTKM yqaCTKa co COjKHbIM peJIbe<pOM, mMBble M3rOpO,l];M, RMbI, MOTOKOCJ1JIKM, HaBeCHble 0PYMR - HVIBeJIVIpOBOqHble OT- BabI, 060pOTHble rrJIyrM ,l];JIR BcnaIlIKM orOpO,l];OB, BpaIII;aIOIII;VIeCR 60pOHbI JIR BblpaBHVIBaHJ1R rrOBepXHOCTVI nOqBbI VI pa36VIBKM KOM- KOB rrpVI BcrralllKe, <ppe3bI ,l];R rrO,l];rOTOBKVI IIOqBbI K rroceBY, pe- rrMKMpOBKe VI rrocaKe, neCKOCTpyt1Hble KaTKVI, MOT06JIOKM. MaIIIMHbI R yxo,n;a 3a ra30HaMM M ca,n;aMM - 3TO CPPOH- TabHble ra30HOKOCMJIKM, y60pOqHble MaIIIMHbI ,n;JIR CKOllleHHOt1 TpaBbI, cyqKOpe3bI, caOBble rrbIeCOCbI, B03YXOYBKM, 6op- IOpope3KVI, pacceMBaTeM yo6peHMJ1, orrpbICKMBaTeJIM paCTe- HVIM. PYQHOJ1 MHBeHTapb - 3TO orraTbI, ca,n;OBble BMbI, rpa6JIVI, TRrrKH, MOTblrJ1, MeTJIbI, ceKaTopbI, caOBble HOmHMIJ;bI, CyqKO- pe3bI M ,n;p. CepBMCHaR ,n;eRTeJIbHOCTb BKJIIOQaeT pa60TbI C Bble3OM K rroTpe6MTeJIIO Ha yqaCTKIii VI pa60TbI B o<pVIce, TerrVIqHOM X03RJ1- CTBe B CTaIJ;VIOHa pHbIX ycnoBIiiRX: . M3yqeHIiie rroTpe6HOCTIii, rrpMeM VI o<popMJIeHVIe 3aKa3a; . M3yqeHJ1e 3eMeJIbHOrO yqaCTKa (Bble3,n; Ha YQaCTOK, 06Mep TeppMTOpVIVI yqaCTKa, C'"beMKe YQaCTKa); . COCTaBJIeHMe rrpoeKTa Iii IIJIaHVIpOBKM 6JIarOYCTp0J1CTBa M 03eJIeHeHMR; . rrorOTOBKY rroca,n;OQHbIX MaTepJ1aOB M cpeCTB o6pa6oTKIii IIOqBbI; 140 
· Ji1CrrOJIHeHJi1e YCJIyr rro 6JIarOYCTpOMCTBY Ji1 03eJIeHeHJi1IO Tep- pJi1TOpJi1Ji1 yqaCTKa. B rrepCOHaJI CepBJi1CHOM OpraHJi13aJi1Ji1 BXO,n;.HT a pXJi1TeKTOpbI, <PJIOpJi1CTbI, <PJIOpJi1CTbI - ,lJ;Ji13aMHepbI, 3eMJIeYCTp0Ji1TeJIJi1, crrel1a- JIJi1CTbI rro pa60Te co cpe,lJ;CTBaMJi1 MaJIOM MeXaHJi13aJi1Ji1, qepHO- pa6oqJi1e. ITpJi1 rrpJi1eMe 3aKa3a rrpeCTaBJi1TeJIb CepBJi1CHOM OpraHJi13a- Ji1Ji1 (cpJIOpJi1CT, a pXJi1TeKTOp) aHaJIJi13Ji1pyeT 3arrpOCbI BJIa,n;eJIba yqaCTKa, rrpoeCCbI mI13He,n;e.HTeJIbHOCTJi1, rrpOTeKaIOIII;Ji1e Ha Tep- pJi1TOpJi1Ji1 yqaCTKa, YTOqH.HeT MeCTOHaXOm,lJ;eHJi1e yqaCTKa. IIoJIY- qeHHble CBe,lJ;eHJi1.H Ji1CrrOJIb3YIOTC.H rrpJi1 COCTaBJIeHJi1Ji1 rrJIaHJi1pOBKJi1 yqaCTKa, BbI60pe MaTepJi1aJIOB, cameHeB paCTeHJi1M, MaJIbIX ap- XJi1TeKTypHbIX <POpM. Bble3,n; Ha yqaCTOK crreJi1aJIJi1CTa n03BOJI.HeT rrpOBeCTJi1 06Mep TeppJi1TOpJi1Ji1, reo,n;e3Ji1qeCKYIO C'"beMKY yqacTKa Ji1 <pOTOC'"beMKY. IIpJi1 reo,n;e3J1qeCK0J1 C'"beMKe yqaCTKa rrpOBO,lJ;.HTC.H Ji13MepeHJ1e TeppJ1- TOpJi1Ji1 yqaCTKa J1 HaHeCeHJ1e Ha rrJIaH TeppJi1TOpJi1Ji1 Bcex cye- CTBYIOIII;J1X KOMrrOHeHTOB yqaCTKa J1 ero peJIbe<pa. J13aMH-rrpoeKT yqaCTKa COCTaBJI.HeTC.H Ha OCHOBe reo,n;e3J1- qeCKOrO rrJIaHa yqaCTKa, rrJIaHa rrO,lJ;3eMHbIX KOMMYHJi1KaJ1J1, ,lJ;aH- HbIX XI1MJ1qeCKOrO aHaJIJ13a rpYHTa, ,lJ;aHHbIX 06 ypOBHe rpYHTo- BbIX BO,n; 11 ,n;p. ITpoeKTJ1pOBaHJi1e OCYIII;eCTBJI.HeTC.H C rrOMOIII;bIO rrepCOHaJIb- HbIX KOMnbIOTepOB 11 npI1KJIa,n;HbIX KOMnbIOTepHbIX rrporpaMM ("Landscape Deluxe", "Planix Landscape Deluxe", "Terra Modeller", "Sierra Complete Land Designer", "Sierra Photo Land Designer" J1 ,n;p.), KOTopble rapaHTJ1pYIOT TOqHOe rroCTpOeHJ1e rrpoeKTa TeppJ1TOpJ111 C yqeTOM peJIbe<pa MeCTHOCTJ1. TaKme BbI- IIOJIH.HIOTC.H 06.H3aTeJIbHble rrepCrreKTJi1BHble PJ1CYHKJ1. J13at1H-rrpOeKT BKJIIOqaeT reHepaJIbHbIM n.rraH (MacIIITa6 1: 100, 1 :200), ,n;eH,n;pOrrJIaH (MecTopaCrrOJIOmeHl1e rroca,n;OK pac- TeHJ1t1), CTpOJ1TeJIbHbIM qepTem (,n;peHam, rrOJIJi1BOQHa.H CJ1CTeMa, oCBeIII;eHJ1e), rrJIaHbI J1 qepTemJi1 ,n;eTaJIbHOM rrpopa60TKJ1 OT ,n;eJIb- HbIX 3JIeMeHTOB ,lJ;J13aMHa (MaclllTa6 1 :20, 1 :50), crrl1COK rroca,n;oq- Horo MaTepJ1aJIa, TpexMepHoe cpOT0J1306pameHJ1e 6y,n;yero neM3ama, BJ1OBble Ha6poCKJi1 OT,lJ;eJIbHbIX qaCTeM ca,n;a, cMeTY Ha 141 
CTpOJ1TeJIbHble Ji1 rrOCa,n;OqHble pa60TbI (yqeT B CMeTe rapaHTJi1M- HbIX 06R3aTeJIbCTB). Pa60Ta no norOTOBKe ITOca,n;OqHbIX MaTepJi1aJIOB Be,n;eTCH nOCTOHHHO. 3aKyrraeTc.fI ceMeHHOM MaTepJi1aJI, B TenJIJi1ax pa3BO- ,n;HTCH rOTOBble K BbIcaKe B rpYHT paCTeHJi1H, pacca,n;a OBOr..u;HbIX Ji1 rrJIo,n;OBO-Hro,n;HbIX KY JIbTYP, CameHIJ;bI ITJIO,n;OBbIX Ji1 ,n;eKopa TJi1B- HbIX epeBbeB, a,n;anTJi1pYIOTCH paCTeHJi1H, rrpJi1Be3eHHble Ji13 py- rJi1X KJIJi1Ma TJi1qeCKJi1X 30H. Pa60Ta Ha TeppJi1TOpJi1Ji1 yqaCTKa BKJIIOqaeT rro,n:rOTOBKY no- qBbI, rroca,n;KY paCTeHJi1t1, C03aHJi1e ra30HOB Ji1 pOKapJi1eB, rrpo- KJIaKY ,n:opomeK, pa3MeIII;eHJi1e MaJIbIX apXJ1TeKTypHbIX <POpM. KpOMe Toro, rroTpe6V1TeJIJIM npeJIaraIOTCH YCJIyrJi1 rro yxo- y 3a ca,n;OM: CTpJi1mKa, rrpOBeTpMBaHJi1e ra30HOB, Bblpe3aHJ1e 60p,n;IOpOB, o6pa6oTKa IIOqBbI, BHeCeHJi1e y,n;o6peHJ1M Ji1 ,n;p. Pa60TbI no IIo,n;rOTOBKe TeppJi1TOpJi1Ji1 BKJIIOqaIOT: OQJi1CTKY yqacTKa, BbIB03 Mycopa, y,n:aJIeHJi1e MHOrOJIeTHJi1X COpHHKOB XJi1- MJi1QeCKJi1M MeTOOM Ji1 BpYQHYIO, KOpQeBKY Ji1 y,n;aJIeHJi1e rrHet1, BblpaBHJi1BaHJi1e yqaCTKa, C03,n;aHJi1e peJIbe<pa, YCTPOMCTBO ,n;pe- HamHOt1 CJi1CTeMbI, 3aB03 nJIo,n;opo,n;Horo rpYHTa. 3aTeM BbIKJIa- ,n;bIBaIOTCJI ,n;opOmKJi1 Ji1 rrJIOm;a,n;KJ1. MOIII;eHJi1e ,n;opomeK npOBo,n;Ji1T- CH TpoTyapHoM nJIJi1TKOM, HaTypaJIbHbIM KaMHeM. MHrKJi1e rrOKpbI- TJi1H BblrrOJIHHIOTCH Ji13 raJIbKJi1, III;e6HH, rreCKa, rpaBJi1H. 3a TeM YC- TaHaBJIJi1BaeTCH CJi1CTeMa OCBeIII;eHJi1H: rrpOKJIabIBaeTCH Ka6eJIb, YCTaHaBJIJi1BaIOTCH CBeTJi1JIbHJi1KJi1. IIocJIe 3Toro rrpOKJIa,n;bIBaeTCH rrO3eMHbIM caOBbIM BO,n;O- rrpOBO, JIJi1BHeBaH KaHaJIJi13aIJ;Ji1H (OTBO,n; BObI C KpbIlllJi1), YCTpa- Ji1BaIOTCH eKOpaTJi1BHble BooeMbI, <pOHTaHbI 11 pYQbJi1. 3aTeM npOBOHTC.R noca,n;OQHble pa60TbI: camaIOTCH ra30HbI, pOKapJi1J1, aJIbrrJ1Ha PJ1J1. 06CJIymJ1BaHJ1e BKJIIOQaeT Ji1HcpopMaJi10HHO- KOHCY JIbTa TVIB- Hble YCJIyr11 no TeJIecpOHY, Bble3bI C u;eJIbIO KOHTpOJIH ca,n;OBOt1 TeppJi1TopJ1J1. Ha YCJIyrJ1 no 6JIarOYCT0t1CTBY ,n;BOpOBbIX TeppJi1TOpJ1M J1 JIaH- IIIa<pTHOMY Jii3aMHY CepBJ1CHble OpraHJ13aIJ;J1J1 rrpe,n;OCTaBJIHIOT rapaHTJiiJ1 OT ro,n;a ,n;o IIHTJ1 JIeT. 142 
YC./I,yzu XUMUlleC1COU llUCm1CU U 1Cpaw,eUUSl" npa'ltellUbLX HarrpaBJIeHbI Ha y JIyqllleHJi1e 3CTeTJi1qeCKJi1X Ji1 BOCCTaHOBJIeHJi1e rJi1- rJi1eHJi1qeCKJi1X CBOMCTB TeKCTJi1JIbHO-O,lJ;emHbIX Ji13,lJ;eJIJi1M, Ji13eJIJi1M Ji13 KOmJi1 Ji1 MeXa, rrOCTeJIbHbIX rrpJi1Ha,n;JIemHOCTeM Ji1 KOBpOBbIX Ji13,n;eJIJi1J1, Ha KOTOpble B rrpoecce XpaHeHJi1H Ji1 HOCKJi1 rrOrra,n;aIOT 3arpH3HeHJi1H Ji13 BHelllHeM Cpe,n;bI (rrbIJIb, KpaCHrn;Ji1e 11 mJi1pOrrO- ,lJ;06Hble Bern;eCTBa), rrpO,n;YKTbI rrOTOBbI,lJ;eJIeHJi1H, co,n;epma rn;Ji1e MOqeBJi1HY, OpraHJi1QeCKJi1e KJi1CJIOTbI, pa3JIJi1QHble COJIJi1 Ji1 mJi1pO- Bble BeeCTBa. ITo CTerreHJi1 3arpH3HeHHOCTJi1 Bern;Ji1 rrO,n;pa3,n;eJIHIOTCH Ha qe- Tblpe rpyrrrrbI: 1 - CJIa603arpfl3HeHHble (He3aTepToe, 6e3 rrHTeH); 2 - cpe,n:He3arpH3HeHHble (c rrHTHaMJi1, 3aTepTbIMJi1 MeCTaMJi1 B cepe,n;Ji1He HaBOJIOQeK, Ha BOpOTHJi1QKaX, MaHmeTax Ji1 T. rr.); 3 - CJi1JIbH03arpH3HeHHoe (c 60JIblllJi1M KOJII1QeCTBOM rrHTeH Ji1 CJi1JIbHO 3aTepTbIMJi1 MeCTaMJi1 - Ha KYXOHHbIX rrOJIOTeHax, 3aHOllleHHOM 6eJIbe 11 T. rr.); 4 - oco603arpH3HeHHoe (crreJi1aJIbHaH o,n;em,n;a, crreQJi1aJIb- Hoe 6eJIbe rrOBapOB, Me,n;Ji1Ji1HCKJi1X pa60THJi1KOB Ji1 T. rr.). IIoTpe6Ji1TeJIJi1 BblrrOJIHHIOT CTJi1pKY, oT6eJIJi1BaHJi1e Ji1 r JIame- HJi1e Bern;eJ1 caMOCTOHTeJIbHO B ,lJ;OMaIIIHJi1X YCJIOBJi1HX, C J.IcrrOJIb- 30BaHJi1eM CJi1HTeTJi1QeCKJi1X MOIOrn;Ji1X Cpe,lJ;CTB Ji1 6bITOBbIX CTJi1paJIb- HbIX MalllJi1H, TaKme rrOJIb3YIOTCH YCJIyraMJi1 rrpe,n;rrpJi1HTJi1J1 XJi1MJi1- QeCKOJ1 QJi1CTKJi1 Ji1 rrpa QeQHbIX. Y CJIyrJi1 XJi1MQJi1CTKI1 Ji1 rrpa QeQHbIX rrpe,lJ;OCTaBJIHIOTCH Ji1H,n;Ji1- BJi1,lJ;yaJIbHbIM rroTpe6Ji1TeJIHM Ji1 OpraHJi13aJi1HM. BOJIblllaH rroTpe6- HOCTb B YCJIyrax XJi1MJi1QeCKOM QJi1CTKJi1 Ji1 rrpaQeQHbIX cyrn;ecTByeT y rrpe,n;rrpJi1HTI1M 06rn;eCTBeHHoro rrJi1TaHJi1H, rOCTJi1HJi1Q, rra pJi1KMa- XepCKJi1X, ,n;eTCKJi1X ,n;OIllKOJIbHbIX YQpem,n;eHJi1M Ji1 ,n;pyrJi1X OpraHJi1- 3aQJi1M. XUMU1.leCKaJL 1.lUcm'Ka - 3TO KOMrrJIeKC CPJi13Ji1KO-MeXaHJi1QeC- KJi1X rrpOQeCCOB, 06eCrreQJi1BaIOrn;Ji1X y,n;aJIeHJi1e 3arpH3HeHJi1J1 C Ji13- eJIJi1fI B cpe,lJ;e OpraHJi1QeCKJi1X paCTBOpJi1Te.rrefI. YC./Lyzu npa1.£e1.£1i'bLX - 3TO YCJIyrJi1 rro CTJi1pKe 3arpH3HeHHO- ro 6eJIbH, oT6eJIJi1BaHJi1IO, rrO,lJ;CJ1HeHJi1IO, KpaXMaJIeHJi1IO Ji1 T. II. 143 
IIpenpJ1HTJ1H XJ1MJ1qeCKoti qJ1CTKJ1 rrpe,n;JIaraIOT rroTpe6J1Te- JIHM: . 'tIJ1CTKY O,n;em,n;bI, rOJIOBHbIX y60pOB, J13,n;eJIJ1ti J13 ,n;eKOpa- TMBHbIX TKaHeti, O,n;eHJI J1 rrJIe,n;OB mepCTHHbIX, XJIorrqaT06YMam- HbIX BaTHbIX O,n;eHJI, KOBpOB J1 KOBpOBbIX J13,n;eJIJ1M, MHrKJ1X J1r- pymeK, 30HTOB, rrepO-rrYXOBbIX J13,n;eJIJ1ti, Me6eJIJ1 J1 KOBpOB Ha ,n;OMY; . ,n;OrrOJIHJ1TeJIbHYIO 06pa60TKY J13,n;eJIJ1M: rrpOTJ1BOMOJIeBYIO, aHTJ1CTa TJ1QeCKYIO, 6aKTepVIJ1,n;HYIO, ,n;e30,n;OpaVIIO, BO,n;OOTTaJI- KJ1BaIOIII;YIO npOrrJ1TKY, arrnpeTVIpOBaHVIe, oT6eJIJ1BaHJ1e, VIMrrper- HJ1pOBaHJ1e VI3,n;eJIVIM, 3aMeHY HarrepHJ1KOB rrepO-rrYXOBWX VI3,n;e- JIJ1ti, BOCCTaHOBJIeHJ1e <POpMbI J1 pa3MepOB TpJ1KOTamHbIX J13,n;e- JIJ1ti J13 mepCTHHOM J1 rrOJIymepcTHHOM rrpHmJ1, ,n;ecpOpMJ1pOBaH- HbIX nOCJIe CTVIpKJ1 B ,n;OMamHJ1X YCJIOBJ1HX; . KpallleHJ1e TeKCTVIJIbHbIX J1 TpVIKOTamHbIX VI3,n;eJIJ1M J13 Ha- TypaJIbHbIX BOJIOKOH, CVIHTeTVIQeCKVIX BOJIOKOH, J13,n;eJIJ1M VI3 J1C- KYCCTBeHHOrO J1 HaTypaJIbHOrO MeXa VI 3aMmVI, OBQJ1HbI, J13,n;e- JIVIM J13 TKaHeti C rrJIeHOQHbIM rrOKpbITVIeM, J13,n;eJIVIM J13 Kom, 06- HOBJIeHJ1e J13,n;eJIJ1J1 VI3 Ha TypaJIbHOM KOmJ1 rrOKpbIBHoro KpaIlle- HJ1H. Kpame1-£ue - 3TO KOMrrJIeKC cpJ13VIKO-XVIMVIQeCKVIX rrpou;ec- COB, 06eCrreQJ1BaIOI..QJ1X rrpJ1,n;aHJ1e OKpaCKVI TeKCTVIJIbHbIM MaTe- pJ1aJIaM, MeXaM J1 KOmaM. IIpaQeQHble rrpe,n;JIaraIOT rroTpe6J1TeJIHM: . CTJ1pKY 6eJIbH B rrpaQeQHOt1 J1 rrpaQeQHoti caMo06cJIymVIBa- HJ1H rrepCOHaJIOM J1 CaMOCTOHTeJIbHO rroTpe6J1TeJIeM. CTJ1pKe nO,n;BepraIOTCH XJIorrQaT06YMamHOe VI JIbH.RHOe rrpJI- MOe J1 <paCOHHOe 6eJIbe, BepXHJ1e MymcKVIe COPOQKJ1, VI3,n;eJIJ1H J13 J1CKYCCTBeHHbIX, CJ1HTeTJ1QeCKJ1X VI CMeIllaHHbIX TKaHet1 (C MJIrKoti OT,n;eJIKOt1, 6e3 OT,n;eJIKJ1), CTeraHble O,n;eHJIa, QeXJIbI ,n;JIH CVI,n;eHVIti aBTOM06J1JIeti J1 Me6eJIJ1 J1 ,n;p. OrrOJIHJ1TeJIbHO rrpOBo,n;J1TCH: . aHTJ1CTaTJ1QeCKaH 06pa60TKa; · ,n;e30,n;OpaQVIH; . apOMaTJ13aIJ;VIH J1 ,n;e3VIH<peKVIH 6eJIbH. 144 
B YCJIyrJ1 XJ1MqJ1CTOK J1 rrpa qeqHbIX BXO,n;VIT VI3rOTOBJIeHVIe J1 rrpVIlllJ1BaHJ1e MeTOK Ha C,n;aBaeMble J13,n;eJIVIH, rrpJ1IIIJ1BaHJ1e J1 OTrra pbIBaHVIe rryroBVI, TeKYIII;J1ti peMOHT J13,n;eJIJ1t1, CYIIIKa VI r JIa- meHJ1e J13,n;eJIJ1J1. XVIMqJ1CTKJ1 J1 rrpaqeqHble J1MeIOT a,n;MJ1HJ1CTpaTVIBHoe rrOMe- I1J;eHVIe, CaJIOH 06CJIymVIBaHJ1H J1 rrp0J13Bo,n;CTBeHHble rrOMeIII;eHJ1JI. IIoMeIII;eHVIH XVIMqVICTOK J1 rrpaqeqHbIX pa3Mern;aIOTCH B OT- ,n;eJIbHbIX 3,n;aHJ1HX VI Ha TeppJ1TOpJ1VI KOMrrJIeKCOB 6bIToBoro 06- CJIymVIBaHJ1H. IIYHKTbI rrpVIeMa BeIII;eti J1 o<popMJIeHVIH 3aKa30B MorYT pa3MeIII;aTbCH Ha TeppVITopVIVI XVIMqVICTOK J1 rrpaqeqHbIX VI OT,n;eJIbHO, HarrpVIMep, rrpVI KpyrrHblx Mara3J1HaX P03HVIqHOM TOp- rOBJIVI, KOMrrJIeKCaX 6bIToBoro 06CJIymJ1BaHVIH HaCeJIeHVIH VI B ,n;py- rJ1X MeCTax. KpyrrHble XJ1MqVICTKJ1 VI rrpaqeqHble VIMeIOT HeCKOJIb- KO rrpJ1eMHbIX rrYHKTOB. CaJIOH 06CJIymVIBaHJ1H, rrYHKTbI rrpVIeMa VI BbI,n;a qVI BeIII;et1 060py,n;YIOTCH rrpJ1eMOqHbIM CTOJIOM, CTOt1KOt1, YCTPOMCTBOM )J;JIH rrpOCBeqJ1BaHJ1H TKaHeti, 3KcrrpeCc-JIa60paTopVIeti ,n;JIJI aHaJIVI3a 3arpH3HeHJ1M TKaHeti, KOMrrOCTepOM ,n;JIH KperrJIeHJ1JI MeTOK, KOH- BeMepoM-BernaJIKOM )J;JIH xpaHeHVIH J1 TpaHCrrOpTJ1pOBKVI O)J;em)J;bI K MeCTY ee BbI,n;a QJ1, KpeCJIaMJ1 )J;JIH pa3MeIII;eHJ1H rrOCeTVITeJIet1. TeXHOJIOrJ1qeCKJ1e rrOMern;eHJ1H XVIMqVICTOK VI rrpaqeqHbIX BKJIIOqaIOT: . Qex XVIMVIqeCKOM QVICTKJ1 J1 rrHTHOBbIBe,n;eHVIH; . ex co CTJ1paJIbHbIMVI aBTOMaTaMJ1; . Qex C r JIa,n;J1JIbHbIMJ1 MalllJ1HaMVI; . CKJIa)J;bI ,n;JIH xpaHeHVIH rrpJ1HJ1MaeMbIX B CTVlPKY VI OTCTJ1- paHHbIX BeIII;eti, MOIOrn;J1X cpe,n;CTB J1 060py,n;oBaHJ1H. CTeHbI TeXHOJIOrJ1qeCKJ1X rrOMeIII;eHJ1t1 OT,n;eJIbIBaIOTCH rJIa,n;- KJ1MJ1 MaTepJ1aJIaMJ1, He pa36yxaIOIII;J1MJ1 OT BJIarJ1 (rJIa3YPOBaH- HOti KepaMJ1"LleCKoti rrJIJ1TKoti). IIOJIbI )J;OJImHbI 6bITb Bo,n;OHerrpOHJ1- u;aeMbIMJ1, VIMeTb CTOQHble pellleTKJ1 J1 TBep,n;yIO rrOBepXHOCTb. IIpaQeQHble J1 XVIMQJ1CTKVI OCHaIII;aIOTCH rrpVIHy,n;J1TeJIbHOt1 BeHTJ1- JIHJ1eM, BHYTpeHHJ1MJ1 J1CTOQHJ1KaMJ1 oCBeIII;eHVIH. B XJ1MQJ1CTKaX J1 rrpaQeQHbIX J1CrrOJIb3YIOTCH rrOJIyaBToMaTVI- QeCKVIe VI aBTOMa TJ1QeCKJ1e MalllJ1HbI )J;JIH XVIMJ1"LleCKoti "LlVICTKVI VI CTJ1pKVI (CTVIpaJIbHble MalllVIHbI, rrHTHOBbIBo,n;Hble MalllVIHbI), ,n;JIH 145 
OKpalliVIBaHVlH J1 r JIameHJ1H J13,lJ;eJIJ1M (r JIa,lJ;J1JIbHble Ka TKJ1, CYlllJ1JIb- Hble MalllJ1HbI, MaIIIJ1HbI ,lJ;JIH CKJIa,l];bIBaHJ1H 6eJIbH, CJ1CTeMbI no- ,n;aqJ1 6eJIbH). CTJ1paJIbHble MalllJ1HbI OCyrn;eCTBJIHIOT QeJIbIM KOMrrJIeKC orre- paJ1M - CTJ1pKY, rrOJIOCKaHJ1e, oT6eJIJ1BaHJ1e, rrO,n;CJ1HJ1BaHVIe, KpaXMaJIeHJ1e 6eJIbH, OTmJ1M. CYlllJ1JIbHble 6apa6aHbI J1 CYIIIJ1JIb- Hble lllKa<pbI J1CnOJIb3YIOTCH ,lJ;JIH CYlllKJ1 6eJIbH. CYIIIJ1JIbHO- r JIa- ,lJ;J1JIbHble MalllJiiHbI (KaJIaH,n;pbI J1 rrapOBble KaTKJii) J1CrrOJIb3YIOTCH ,lJ;JIH r JIameHJiiH npHMOrO 6eJIbH. II pJii 06CJIymJ1BaHJiiJ1 C Bble3,lJ;OM Ha ,n;OM K rroTpe6J1TeJIIO rrpJ1- MeHHIOTCH MOIOrn;J1e MalllJiiHbI J1 rrbIJIeCOCbI. CepBJ1CHaH ,n;eHTeJIbHOCTb BKJIIOqaeT: . 06CJIymVlBaHJ1e rroTpe6J1TeJIei1 (rrpJiieM Jii3,n;eJIJ1H B QJ1CTKY, CTJiipKY, ,lJ;JIH KparneHJiiH, BbI,n;a qy Bern;ei1 rroTpe6JiiTeJIIO); . J1CrrOJIHeHJ1e YCJIyrJii (qJiiCTKa, CTJiipKa, KpaIlleHJiie Bern;eM J1 ,n;pyrJ1e BJ1,l];bI ,lJ;OrrOJIHJiiTeJIbHOM 06pa60TKJ1). IIpJ1 rrpJ1eMe Jii3,n;eJIJ1M B QJ1CTKY COrJIaCHO IIpaBJiiJIaM 6bITO- BOrO 06CJIymJiiBaHJ1H HaCeJIeHJ1H Pet> J1 PYKOBO,lJ;CTBY ,n;JIH pa60T- HJiiKOB rrpJiieMHbIX nYHKTOB npe,n;rrpJ1HTJ1M XJ1MJ1qeCKOJ1 QJ1CTKJ1 J1 KpallleHJiiH rrpJ1eMI.IJ;J1K O<pOpMJIHeT ,lJ;OrOBOp (KBJiiTaHJiiIO) Ha 06- CJIymJ1BaHJ1e. B ,lJ;OrOBOpe Ha 06CJIymJ1BaHJiie YKa3bIBaIOTCH HaJ1MeHOBaHJiie J13,l];eJIJ1H, ero BeT, BOJIOKHJ1CTblt1 COCTaB, KOMrrJIeKTHOCTb, <pyp- HJ1Typa, ,lJ;e<peKTbI (Hey,n;aJIHeMble rrpJii XJiiMJiiQeCKOM QJ1CTKe), ,lJ;0- rrOJIHJ1TeJIbHble rrJIa THble YCJIyrJ1 (arrrrpeTJ1pOBaHJiie, ,lJ;e30,n;opa- Jii.R, aHTJ1CTa TJ1QeCKaH o6pa60TKa), OKa3bIBaeMble C cor JIaCJ1H rroTpe6JiiTeJIH. IIpJiieM Jii3,l];eJIJ1M B 06pa60TKY (QJiiCTKY, KpallleHJ1e J1 ,lJ;p.) BKJIIOQaeT J1X OCMOTp B npJ1CYTCTBJiiJ1 rroTpe6JiiTeJIH. OCMOTp Jii3- ,n:eJIJiit1 rrpoBO,l];JiiTCH ,n:JIH rrOJIYQeHJiiH cBe,n;eHJiit1 0 BOJIOKHJ1CTOM co- CTaBe, YCTaHOBJIeHJ1H rrpOJ1CXOm,l];eHJ1H HeKOTopbIX nHTeH, aHa- JIJ13a B03MomHblX rrOCJIe,n;CTBJ1M TOM JiiJIJ1 JiiHOJ1 06pa60TKJ1 ,lJ;JIH ,n;aHHoro BJ1,n;a H3,n;eJIJ1J1, rrpaBJ1JIbHOrO orrpe,lJ;eJIeHJ1H CTOJ1MOCTJii Ji13AeJIJ1M, BbIHBJIeHJiiH rropOKOB Jii3,n;eJIJ1H. IIpoBepKa rr03BOJIHeT J1H<POpMJ1pOBaTb rroTpe6JiiTeJIH 0 B03MomHbIX rrOCJIe,lJ;CTBJiiHX XJiiM- QJ1CTKJ1, CTJ1pKJ1 Ji1JIJ1 J1HOM 06pa60TKH. 146 
IIpJ1eMIII;J1K HaHOCJ1T Ha J13)J;eJIJ1e MeTKY, COOTBeTCTBYIOIII;YIO HOMepy KBJ1TaHJ1J1. BeTXJ1e BeIII;J1 J1 BeIII;J1, J13rOTOBJIeHHble J13 BOJIOKOH, )J;JIH KOTOpWX He pa3pa6oTaHa TeXHOJIOrJ1H qJ1CTKJ1, CTJ1pKJ1 J1JIJ1 KpallleHJ1H, XJ1MqJ1CTKaMJ1 J1 rrpaqeQHbIMJ1 He rrpJ1HJ1- MaIOTCH. IIpJ1 rrpJ1eMe B XJ1MJ1QeCKYIO qJ1CTKY J13)J;eJIJ1M J13 HaTypaJIb- Horo Mexa orrpe)J;eJIHeTCH rrpOQHOCTb KomeBot! TKaHJ1 J1 OCTeBoro J1 rrYXOBoro rrOKpOBa Mexa J1 )J;PyrJ1e CBoticTBa Mexa. HarrpJ1Mep, OBQJ1Ha, KpOJIJ1QbJ1 lllKypKJ1 J1 J13)J;eJIJ1H J13 HJ1X )J;OJImHbI 6bITb XOpOlllO rrpO)J;y6JIeHbI, rrOCKOJIbKY B rrpoQecce XJ1MJ1QeCKOM QJ1CT- KJ1 J1, oco6eHHO, KpaIlleHJ1H rrJIOXO rrpo,n;y6JIeHHble KOmJ1 CTaHO- BHTCH JIOMKJ1MJ1, meCTKJ1MJ1 J1 )J;aIOT 60JIbIIIYIO yca)J;KY, B pe3YJIb- TaTe CTaHOBHTCH HerrpJ1rO)J;HbIMJ1 K )J;aJIbHet!IlleMY J1CrrOJIb30Ba- HJ1IO. IIpJ13HaKaMJ1 rrJIOXoro )J;y6JIeHJ1H HBJIHeTCH meCTKOCTb KOmJ1, KOTopaH J1Hor)J;a JIerKO pBeTCH rrpJ1 He6oJIblllOM HamJ1Me. KOjKJ1, rrpOIlle)J;IIIJ1e <pa6p11:QHOe )J;y6JIeHJ1e, cO)J;epjKaT COJIJ1 xpOMa. KOjKJ1, rrpOllle)J;IIIJ1e )J;y6JIeHJ1e, J1MeIOT lllTaMrr. Mex HOpKJ1, KYHJ1QbI, C060JIH, neca He 06e3jKJ1pJ1BaIOT, TaK KaK Me3)J;pOBaH TKaHb CTaHOBJ1TCH TOHbllle, CYllle J1 JIerKO pa3pYlllaeTCH, QTO Be)];eT K rropQe Mexa. IIp11: rrpJ1eMe B XJ1MJ1QeCKYro QJ1CTKY J13)];eJIJ1M J13 TKaHJ1 TJ1rra "60JIOHbH" (TeKCTJ1JIbHaH TKaHb C aKpJ1JIOBOM rrJIeHKOM J1JIJ1 rrpo- rrJ1TaHHaH CMJIJ1KOHOBbIM COCTaBOM) rrpOBO)];J1TCH BO)];HaH o6pa- 60TKa. IIpJ1 rrpJ1eMe B XJ1MJ1QeCKYIO QJ1CTKY J13)];eJIJ1M J13 J1CKYCCT- BeHHoti J1 HaTypaJIbHoti 3aMlllJ1 np0J13BO)J;J1TCH npe)J;BapJ1TeJIbHaH rrpOBepKa Ha YCTOt!QJ1BOCTb K )J;et!CTBJ1IO paCTBOpJ1TeJIet!, rrOCKOJIb- KY 60JIblllJ1HCTBO BJ1)J;OB J1CKYCCTBeHHOM 3aMlllJ1 B cpe,n;e paCTBO- pJ1TeJIeM XJ1MJ1QeCKOM QJ1CTKJ1 ,n;ecpopMJ1pYIOTCH J1 ,n:alOT yca,n;KY. II pJ1 rrpJ1eMe rrpHjKJ1 ,n;JIH KpallleHJ1H orrpe,n;eJIHeTCH ,n;JIJ1Ha J1 Bec rrpHjKJ1. ,n:JIJ1HY OTpe30B rrpHjKJ1 orrpe,n;eJIHlOT meCTKJ1M MeT- pOM. Bec rrpHjKJ1, c,n;aBaeMoti B KpallleHJ1e, orrpe,n;eJIHIOT Ha Becax. IIpJ1 npJ1eMe 3aKa30B Ha caMoo6cJIymJ1BaHJ1e (XJ1MJ1QecKYIO QJ1CTKY J1 CTJ1pKY 6eJIbH) BMeCTO BblrrJ1CK11: KBJ1TaHQJ1J1 rrp0J13BO- )];J1TCH 3arrJ1Cb B KaccoBYIO Be,n;OMOCTb. 147 
IIpJi1 rrpJi1eMe B XJi1MJi1qeCKYIO ql1CTKY rOJIOBHbIX y60pOB B KBJi1- TaH[(Ji1Ji1 YKa3bIBaeTCH pa3Mep, COCTO.RHJi1e <PYPHJi1TYPbI Ji1 ,IJ;OnOJI- HJi1TeJIbHble BJi1,IJ;bI pa60T (CMeHa JIeHTbI, rrO)J;KJIa,n;KJ1, rrO)J;pe3Ka rrOJIeM, Ji13MeHeHJi1e pa3Mepa Ji1 T. ,n;.). Oco6oe BHJi1MaHJi1e y,n;JIHeTCH OCMOTPy Ji13HaHOqHOM CTOpO- HbI Ji13,n;eJIJi1J1. IT pJi1 HaJIJi1qJi1Ji1 rrHTeH rrJIeCeHJi1 Ji1JIJi1 pa3pbIBe OCHOBbI KOBpa 3aKa3 O<pOpMJIHeTCH 6e3 rapaHTJi1Ji1 3a COCTOHHJi1e rrOCJIe o6pa6oTKJi1. JIJi1u;eBaH CTOpOHa Ji13,n;eJIJi1M Ji1CCJIe,n;yeTcH Ha rrpe,n;MeT HaJIJ1qI1H rrHTeH, BbITepTocTet1, MOJIeBbIX rrOBpem,n;eHJi1M, OTCYT- CTBJi1H BOpCa, rrpOBepReTCJI rrpOqHOCTb BOpCa K BbI)J;eprJi1BaHJi1IO, Ou;eHJi1BaeTCH HpKOCTb pJi1CYHKa. II pJi1eM Ji13)J;eJIJi1M B XJi1MJi1qeCKYIO QJi1CTKY Ji1 KpallleHJi1e rrp0Ji13- BO)J;Ji1TCH rro Becy, KOJIJ1QeCTBY, rrJIOI..IJ;a)J;Ji1. IIepo-rryxOBble J13,l];eJIJ1H rrpJ1HJ1MaIOTCH rro Becy 3a BbIQeTOM Beca HarrepHJi1Ka. B 3aBJ1CJ1MOCTJi1 OT KaQeCTBa c,n;aBaeMoro B QJ1C- TKY nepa B KBJi1TaHJi1Ji1 OTMeQaeTCJI B03MomHoe KOJIJ1QeCTBO OT- XO,n;OB, HO He 60JIee 400/0 npJi1 BJIamHOCTJ1 He BbIllle 120/0. fa p,n;I1HHO-TIOJIeBble J13,n;eJIJ1JI J1 OTpe3KJ1 TKaHM rrpJi1HJi1MaIOT- CH rro KOJIJ1QeCTBY Ji1 Mepe )J;JIJ1HbI, KOBpoBble Vl3,n;eJIJi1H - no KOJIMQeCTBY J1 Mepe rrJIOrn;a)J;J1 B KB. M, MOTKJ1 rrpHmJ1 - rro KOJIJi1- QeCTBY Ji1 Becy, CrrOpKJi1 o,n;em,n;bI - rro KOJIJi1QeCTBY. XJ1MQJ1CTKJ1 He rrpJi1HJ1MaIOT B CPOQHYIO XI1MJ1QeCKYIO QJ1CTKY 113,IJ;eJIJi1JI, Tpe6YIOJi1e npo,n;OJImJi1TeJIbHOM o6pa6oTKJi1 Ji1 CJIOmHbIX rrHTHoBbIBO,n;HbIX orrepa[(Ji1M. TaKJ1e Ji13,n;eJIJi1H rrpMHJi1MaIOTCH B QJi1- CTKY rro COrJIaCOBaHJi1IO C rroTpe6Ji1TeJIeM rrpJ1 YCJIOBJ1J1 y,n;JIJi1HeHJ1H cpoKa QMCTKJi1, JIJi160 6e3 rrpe)J;ocTaBJIeHM.R ra paHTJ1M BblrrOJIHeH- HOM YCJIyrJi1, 3TOT <paKT OTMeQaeTCJI B KBJ1TaHJi1J1 J1 3aBepHeTcH rro,n;rrJi1CbIO rroTpe6Ji1TeJIJI. K Tpy,n;Hoy,n;aJIJi1MbIM 3arpH3HeHJ1HM OTHOCHTCJI 3aCTapeJIble rrJITHa OT paCTJ1TeJIbHbIX MaCeJI, CMOJI, JIaKOB, MaCJIHHOM Kpac- KJ1, pmaBQJi1HbI, KpOBJi1 Ji1 BJ1Ha, QepHJi1JIbHble nJITHa, rrHTHa nJIe- CeHJi1, meJITble 3aCTa peJIble rrHTHa Ji1 rrHTHa, Ji13MeHJ1BlllJ1e OK- pacKY TKaHJ1, rrHTHa CJ1JIJi1Ka THoro KJIeH, J1HCeKTJi1J1)J;HbIX rrpe- rra pa TOB, QepHJi1JI. II pJi1 BbIHBJIeHJ1J1 ,n;e<peKTOB 11 rropOKOB npJ1 rrpJ1eMe J13,n;eJIJ1M rrpJ1eMI..IJ;I1K rrpe,n;yrrpem,n;aeT 0 HJ1X rroTpe6J1TeJIH J1 )J;eJIaeT COOT- 148 
BeTCTBYIOIII;YIO 3arrVICb B KBVITaHIJ;J1VI. IIoTpe6VITeJIb CTaBVIT rro,n;- rrJ1Cb rro,n; ,n;aHHOM 3arrJ1CbIO, qTO 03HaqaeT, qTO OH rrpe,n;yrrpem- ,n;eH 0 rrOCJIe,n;CTBJ1HX J1, HeCMOTp.H Ha 3TO, COrJIaCeH C,n;aTb J13,n;e- JIJ1e B o6pa6oTKY. J13,n;eJIVIH, rrpJ1HJ1MaeMble Ha XJ1MVIQeCKYIO QJ1CTKY VI KpaWe- HJ1e, rrpOBep.HIOTCH Ha YCTOt1qVIBOCTb K ,n;et1cTBJ1IO paSJIVIqHbIX XVIMVIKaTOB. BJ1,n; o6pa6oTKVI Beet1 orrpe,n;eJIHeTCH B COOTBeTCTBVIVI C CVIM- BOJIaMJ1 rro yxo,n;y Ha MapKJ1pOBOqHot1 JIeHTe VI3,n;eJIVIH, a B CJIY- qae ee OTCYTCTBJ1H - rro COrJIaCOBaHJ1IO C rroTpe6VITeJIeM. ITpVI Heo6xo,n;VIMOCTVI VICrrOJIHJ1TeJIb crrapbIBaeT <PYPHVITYPY, KOTOpa.H MomeT 6bITb rrOBpem,n;eHa B rrpOIJ;eCce qVICTKVI, rrpVIlllJ1BaeT K VI3- ,n;eJIJ1IO CDeMHble ,n;eTaJIVI. XJ1MJ1QeCKaH QVICTKa BKJIIOQaeT B ce6H rrpJ1eM VI3,n;eJIVIt1, Cop- TVIPOBKY J13,n;eJIVIJ1 J1 KOMrrJIeKTaIJ;VIIO rrapTVIM, y,n;aJIeHJ1e crreIJ;J1- cpJ1QeCKVIX 3arp.H3HJ1TeJIeM (y,n;aJIeHJ1e rrHTeH C VI3,n;eJIVIM B03,n;et1- CTBVIeM XJ1MJ1QeCKVIX rrperrapaTOB Ha rrHTHoo6pa3YIOIII;VIe Bee- CTBa), 3aQVICTKY J13,n;eJIVIM (o6pa6oTKY CrreIJ;VIaJIbHbIMVI XJ1MVIQeC- KJ1MVI peareHTaMJ1 3arp.H3HeHHbIX MeCT J13,n;eJIVIM rrepe,n; o6pa6oT- KOM B OpraHJ1QeCKVIX paCTBOpVITeJIHX), o6pa6oTKY VI3,n;eJIVIM B opra- HJ1QeCKJ1X paCTBOpVITeJI.HX, rrpOrrJ1TKY VI3,n;eJIVIM, BJIamHOCTHO-Terr- JIOBYIO o6pa6oTKY (OTrra pJ1BaHJ1e, CYWKa, rrpeCCOBaHJ1e, r JIame- HVIe), rrpOBepKY KaQeCTBa. B rrpoIJ;ecce XJ1MVIQeCKOM QJ1CTKVI C J13,n;eJIVIt1 Ha rr.HTHOo6pa- 3YIOr..u;VIe BeeCTBa OKa3bIBaeTCH B03,n;eMCTBVIe XJ1MVIQeCKMMVI rrperrapaTaMVI, y,n;aJIHIOIII;J1MVI 3arpH3HVITeJIb. ITpOD-eCC Ha3bIBaIOT n.fl,mnOB'bL6eaenueM. Y,n;aJIeHVIe HaVI6o.rree 3arp.H3HeHHbIX YQaCT- KOB rrpOBo,n;J1TCH 3aQJ1CTK0t1 J13,n;eJIJ1M. 3a1.£UCmKa U3ae.ttUU - 3TO o6pa6oTKa crreIJ;J1aJIbHbIMVI XJ1MJ1QeCKVIMVI peareHTaMVI 3arp.H3HeH- HbIX MeCT VI3,n;eJIVIt1 nepe,n; o6pa6oTKOM B OpraHVIQeCKMX paCTBO- pVITeJI.HX. IT pVI Heo6xo,n;VIMOCTJ1 J13,n;eJIJ1H rrpOrrJ1TbIBaIOTC.H (arrrrpe- TVIPYIOTCH) crreIJ;J1aJIbHbIMVI COCTaBaMJ1 ,n;JI.H rrpVI,n;aHVI.H Heo6xo,n;VI- MbIX CBOMCTB. IToCJIe rrpVIeMKVI J1 Ma pKVIpOBKVI J13,n;eJIVI.H COPTVIPYIOTC.H B 3a- BVICJ1MOCTJ1 OT BVI,n;a, MaTepJ1aJIa J1 CTerreHVI 3arpR3HeHHOCTVI. M3- eJIVIH C 06WVIpHbIMJ1 3arp.H3HeHJ1HMJ1 J1 rrHTHaMVI pa3JIVIQHOrO 149 
npOJ1CXom,n;eHJ1H OqJ1III;aIOTCH Ha nHTHOBbIBO,n;HOM CTOJIe BPyqHYIO C rroMOIII;bIO rrHTHOBbIBO,lJ;J1TeJIet1 J1 YCJ1JIJ1TeJIet1. BO,n;OpaCTBOpJ1- Mble 3arpH3HeHJ1H y,n;aJIHIOTCH C rroMOIII;bIO rrapO-B03,n;YlllHbIX rrJ1- CTOJIeTOB. OKOHqaTeJIbHaH J1 rrOJIHaH QJ1CTKa BeIII;ei1 rrp0J13BO,n;J1T- CJI C rrOMOIII;bIO qJ1CTJII..IJ;VIX MalllJ1H B cpe,n;e paCTBOpJ1TeJIH (rrepx- JIOp3TJ1JIeHa, TpVIXJIOp3TVIJIeHa, yaMT-crrVIpVITa, XJIa,n;OHa). ,n:JIH rrpOBe,n;eHJ1H QVICTKVI rrpVIMeHJIIOTCH aBTOMaTVIqeCKVIe MaIIIVIHbI C lllJ1pOKVIM Ha6opOM npOrpaMM CTVIpKVI. COBpeMeHHble CTVIpaJIb- Hble MaIIIVIHbI o6opy,n;OBaHbI CJ1CTeMaMJ1 3KOJIOrVIQeCKot1 3aIII;VITbI J1 pa60TaIOT rro npVIHVIrry 3aMKHYToro VIKJIa. IIoc.rre QVICTKJ1 B CTJ1paJIbHbIX MalllJ1HaX J13,n;eJIJ1H no,n;BepraIOTCH TI..IJ;a TeJIbHOMY OC- MOTPy J1, B CJIYQae o6HapymeHVIH Tpy,n;HOBbIBO,n;J1MbIX rrHTeH VI OCTaTKOB 3arpH3HeHVIJ1, CHOBa B03BpaI..IJ;aIOTCH Ha IIHTHOBbIBe,n;e- HJ1e J1 nepeQVICTKY. 06bIQHO rrpou;ecc QJ1CTKJ1 Kam,n;oro J13,n;eJIVIH rrOBTopHeTCH 3- 4 pa3a, ,n;JIH Toro, QTo6bI KaQeCTBeHHO y,n;aJIVITb HaVI60JIee CTOM- KJ1e 3arpH3HeHVIH. II pJ1 OKa3aHJ1J1 rrpa QeqHbIX YCJIyr 3arpH3HeHHble VI3,n;eJIJ1H rro,n:BepraIOTcH CTJ1pKe. CTVIpKa oCYI..IJ;eCTBJIHeTCH rrYTeM MeXaHJ1- qeCKOrO TpeHJ1H J1 <PJ13J1KO - XJ1MVIQeCKOrO B03,n;eMcTBVIH MOIO- III;J1X cpe,n;CTB Ha VI3,n;eJIVIH. II pou;ecc CTVIpKJ1 rro,n;pa3,n;eJIHeTCH Ha TpJ1 CTa,n;VIJ1: - OT,n;eJIeHJ1e qaCTJ1U; rpH3VI OT OQJ1III;aeMOM rroBepXHOCTJ1, K KOTOpOJ1 OHVI rrpVIJIVIrrJIJ1; - rrepeBo,n; OT,n;eJIbHbIX Bo,n;oHepacTBopVIMbIX QaCTJ1U; B MOIO- III;VIJ1 pacTBop; - y,n;epmaHJ1e 3TJ1X QaCTVIU; B pacTBope ,n;o ero CMeHbI VI YCTpaHeHJ1e BCHKOM B03MomHOCTVI J1X rroBTopHoro ocam,n;eHJ1H J1 rrpJ1JIJ1rraHVIH K OTMbIBaeMOM rroBepXHOCTJ1. ITpJ1 MeXaHVIQeCKOM B03,n;eMCTBJ1J1 B rrpoecce CTJ1pKJ1 rrpo- VICXO,n;J1T He TOJIbKO TpeHJ1e O,n;HVIX VI3,n;eJIVIM 0 ,n;pyrVIe, HO J1 6bICTpoe CMaQVIBaHJ1e TKaHJ1, paBHOMepHoe pacrrpe,n;eJIeHJ1e MO- IOero paCTBopa. 1..JeM BbIllie VIHTeHCJ1BHOCTb rrepeMelllVIBaHVIH 6eJIbH, TeM MeHbIlle npo,n;OJImJ1TeJIbHOCTb CTVIpKJ1. O,n;HaKO C YBe- JIJ1QeHVIeM MeXaHVIQeCKOro B03,n;et1cTBJ1H Ha TKaHb YBeJIJ1QJ1BaeT- CH ee J13HOC. 150 
HaJ1JIyqIIlJ1ti MOIOJ1ti 3<P<PeKT MOIOJ1X Cpe,n;CTB rrpOHBJIH- eTCH rrpJ1 70-80°C, HO 3TJ1 TeMrrepaTypbI JIBJIHIOTCH CJIJ1IIlKOM BbICOKJ1MJ1 ,n;JIH CTJ1pKJ1 rneJIKOBbIX J1 IIlepCTHHbIX TKaHeM BCJIe,n;- CTBJ1e 3aMeTHoro rrOHJ1meHJ1H J1X rrpOqHOCTHbIX CBOMCTB. IIpJ1 YKa3aHHoti TeMrrepaType CTJ1paIOT TOJIbKO 6eJIble XJIorrqaTo6y- MamHble J1 JIbHHHble J13,n;eJIJ1H. QBeTHble XJIorrqaTo6YMamHble J1 IIleJIKOBble J13,n;eJIJ1H CTJ1paIOT B paCTBope, J1MeIOeM TeMrrepa- TYPY 35-60°C (B 3aBJ1CJ1MOCTJ1 OT rrpOqHOCTJ1 OKpaCKJ1), a II1ep- CTHHoe ---- OKOJIO 40°C. B rrpoecce CTJ1pKJ1 J13,n:eJIJ1H HeCKOJIbKO pa3 OrrOJIaCKJ1BaeT- CH B TerrJIoti, a 3aTeM XOJIO,n;HOt1 Bo,n;e. IIpJ1 3TOM y,n;aJIHIOTCH oc- TaTKJ1 paCTBOpJ1MbIX BeeCTB MOIOero pacTBopa, cycrreH3J1pO- BaHHble J1 3MYJIbrJ1pOBaHHble qaCTJ1bI 3arpJI3HeHJ1M, OCTaBII1J1e- CH Ha 6eJIbe. IIocJIe CTJ1pKJ1 J13,n;eJIJ1H co,n;epmaT MHoro BJIarJ1, KOTOPYIO y,n;aJIHIOT rrpJ1 OTmJ1Me eHTpJ1<PymHbIM MeTo,n;OM J1 CYlllKe. IIpJ1 OTmJ1Me Bo,n;a B cBo6o,n;HOM COCTOHHJ1J1 y,n;aJIHeTCH rrOJIHOCTbIO, rrJIeHOqHa.H t1 KarrJ1JIJIHpHaH BJIara QaCTJ1qHO. IIpaKTJ1QecKJ1 OTmJ1M J13,n;eJIJ1ti rrpeKpaaeTcH, Kor,n;a pa3BJ1BaeMble B eHTpJ1<pyre eHTpo6emHble CJ1JIbI ypaBHOBeIIlJ1BaIOTCH CJ1JIaMJ1 CerrJIeHJ1H BO,n;bI C BOJIOKHaMJ1 TKaHet1. rJIameHJ1e J13,n;eJIJ1ti rrpoBo,n;J1TCH Ha napoMaHeKeHax rrpJ1 rro- MOJ1 rrapa J1 rOpHQerO B03,n;yxa J1 rJIa,n;J1JIbHbIX MaII1J1HaX J1 rrpec- cax. rJIameHJ1e TeKCTJ1JIbHbIX J13,n;eJIJ1M, T. e. J1X <popMOBaHJ1e, oc- HOBaHO Ha crroc06HOCTJ1 HJ1Teti, BOJIOKOH rrOJIyqaTb BWCOK03JIaC- TJ1QeCKJ1e ,n;e<popMaJ1J1 rro,n; B03,n;eMCTBJ1eM TerrJIa, BJIarJ1 J1 ,n:aB- JIeHJ1H. BpeMeHHbIM xapaKTep rJIameHJ1H 06'"bHCHHeTcH TeM, qTO BbICOK03JIaCTJ1qeCKJ1e ,n;e<popMaJ1J1 HBJI.RIOTCH o6pa TJ1MbIMJ1, C TeqeHJ1eM BpeMeHJ1 TeKCTJ1JIbHble BOJIOKHa, HJ1TJ1 B03BpaaIOTCH K rrepBOHaQaJIbHbIM pa3MepaM, <popMe, T. e. rrpoJ1Cxo,n;J1T rrpou;ecc peJIaKCaJ1J1. M3,n;eJIJ1e pa3rJIamJ1BaeTCH, rrpJ106peTaeT Heo6xo,n;J1MYIO <POPMY. KaqeCTBO rJIameHJ1H orrpe,n;eJIHeTCH KOJIJ1qeCTBOM J1 Bpe- MeHeM rro,n;aQJ1 rrapa J1 ropJIQero B03,n;yxa. MaHmeTHo-BOPOTHMQ- KOBblti rrpecc J1CrrOJIb3yeTCJI ,n;JIH npJ1,n;aHJ1H cpOpMbI BOpOTHt1q- 151 
KaM 11 MaHmeTaM Py6allleK Ji1 6JIY30K. OKOHqaTeJIbHYIO 06pa60T- KY O)J;em)J;bI rrpOBO)J;HT Ha r JIaJi1JIbHbIX CTOJIaX, KOTOpble Ji1MeIOT <PYHKJi1Ji1 BaKYYMHOrO BCaCbIBaHJi1H Ji1 HarHeTaHJi1H B03,n;yxa B 06- pa6a TbIBaeMYIO rroBepxHocTb. BcaCbIBaHJi1e <PJi1KCJi1pyeT Ji13,n;eJIJi1e Ha rrOBepXHOCTVI, qTO C03,n;aeT s<p<peKT "rrpJi1JIJi1rraHJi1H" Ji1 Ji13,n;e- JIl1e He CKOJIb3Ji1T no,n; YTIOrOM, a HarHeTaHJi1e npJi1,n;aeT rrOBepx- HOCTJi1 BblrrYKJIOCTb He06xo,ZJ;I1Moti cpOpMbI. CTOJIbI KOMrrJIeKTYIOT- CH rrOBopoTHoti PYKaBHOM rrpJi1CTaBKOM C TeMJi1 me B03MomHOC- THMJi1, '1TO Ji1 OCHOBHaH rrOBepXHOCTb, a TaKme BeIllaJIKaMJi1, rro,n;BeCKaMJi1 Ji1 Haca,n;KaMJi1, 06JIerQaIOrn;Ji1MJi1 pa60TY r JIa,n;Ji1JIbrn;Ji1. rJIa,n;Ji1JIbHWe CTOJIW Ji1 rrapOMaHeKeHw Ji1MeIOT aBTOMaTJi1qeCKOe yrrpaBJIeHJi1e, KOTopoe 06eCneqJi1BaeTCH MJi1KpOrrpOeccopOM, KOHTpOJIJi1pYIOrn;Ji1M orrepaJi1Ji1, TeMrrepaTYPY rrapa, TeXHJi1QeC- KYIO caMo,n;Ji1arHOCTJi1KY. Pa60QJi1e rrOKpbITMJI rJIa,n;Ji1JIbHbIX CTOJIOB COCTOHT Ji13 3-4 CJIOeB MaTepJ1aJIOB. B rJIa,n;Ji1JIbHbIX u;exax Ji1C- rrOJIb3YIOTCH YTIOfJ1 VI r JIa)J;J1JIbHble MaIIIJ1HbI. IIocJIe r JIameHJi1H Ji13)J;eJIJ1H pa3BeIllJi1BaIOTCH Ha 0,n;Hopa30Bblx BelllaJIKaX C "nJIeQJ1- KaMJi1", rrpoxo,n;HT KOHTpOJIb KaQeCTBa, COpTJi1pOBKY Ji1 yrraKoBbI- BaIOTCH. IIpJi1 nOJIYQeHJi1J1 Ji13,l];eJIJi1H J13 XJi1Mt1QeCKOM QJi1CTKJ1 rroTpe6J1- TeJIb ,n;OJImeH rrpOBepJi1Tb coxpaHHocTb Ji1CXO,n;HOM <POpMbI, eJIOC- THOCTb, pa3MepbI, U;BeT, pJ1CYHOK, peJIbecpHocTb Ji13)J;eJIJ1H. M3,n;eJIJ1H, rrpOllle,l];lllJi1e XJi1MJi1QecKYIO QJi1CTKY, ,n;OJImHbI 6bITb QJ1CTbIMJi1, 6e3 rrHTeH, 3aTeKOB, OpeOJIOB, 3arraxa paCTBOpJi1TeJIH J1 rrHTHOBbIBO,n;HbIX rrperrapaToB, rrocTOpORHJi1X BOJIOKOH, rryxa, rrbIJIJi1. J13,n;eJIJi1H ,n;OJIjKHbI 6bITb CYXJi1MVI, XOpOlllO OTrJIameHHbIMJi1, 6e3 MO, prn;I1H rrepeKocoB, 3aJIOMOB, JiiCKpVlBJIeHJi1M llIBOB VI Hapy- llleHJi1JI KOHCTPYKJ1Ji1 nOIllJi1Ba. B 6pIOKax JIJi1HJ1H cr116a ,n;OJImHa 6bITb rrocepe,n;li1He nepe,l];HVIx Ji1 3a)J;HJi1X rrOJIOBJi1H 6pIOK Ji1 3anpec- COBaHa no BceM ,l];JII1He. Ra QeCTBO Ji13,ZJ;eJIJ1J1, rrpollle,n;II1J1X XJ1MJi1QeCKYIO QJ1CTKY, )J;OJI- mHO COOTBeTCTBOBa Tb Tpe60BaHJi1H raCT P 51108 - 9 7 . XpaHeHJ1e M3,n;eJIJi1M, npollle)J;lllJ1X XJi1MJ1QecKYIO QJi1CTKY, ocy- III;eCTBJIHeTCJI B OC06bIX YCJIOBJi1JIX B crreJi1aJIbHO 060py,n;OBaHHOM 152 
rrOMeIII;eHJ1J1, 06eCrreQJ1BaIOIII;eM COXpaHHOCTb 113,n;eJIJ1M. ,n:JIH ITO,n;- ,n;epmaHJ1H <POpMbI J1 KOHCTPYKIJ;J1J1 lllBet1Hble J1 MeXOBble J13,n;e- JIJ1H XpaHHTCH Ha rrepeHOCHbIX BelllaJIKaX. TpJ1KOTamHble 11 ,n;pyrJ1e J13,n;eJIJ1H TeKCTJ1JIbHOM raJIaHTepeJ1, KOBpOBble J1 rrepO-rrYXOBble J13,n;eJIJ1H, MHrKJ1e J1rpYIIIKJ1 XpaHHT Ha CTeJIJIamax. IIpJ1 BbI,n;aQe rroTpe6J1TeJIIO J13,n;eJIJ1H yrraKoBbIBaIOTCH. 3aKa3 Ha YCJIyrJ1 ITO XJ1MJ1qeCKOM QJ1CTKe J1 KpallleHJ1IO ,n;OJI- meH 6bITb BbIITOJIHeH B CpOK, rrpeCMOTpeHHblt1 ,n;OrOBOpOM (KBJ1TaH- IJ;J1et1) J1 ,n;06pOKaQeCTBeHHO B COOTBeTCTBJ1J1 C raCT P 51108-97 "Y cJIyrJ1 6bIToBble. XJ1MJ1QeCKaH QJ1CTKa. 06J1e TeXHJ1QeCKJ1e YCJIOBJ1H", PCT PCcpCP 115-88 "M3,n;eJIJ1H J1 MaTepJ1aJIbI TeK- CTJ1JIbHble, TpJ1KOTamHble rrepeKpaIlleHHble". CPomoyc./l,Yzu no U3Z0m08JLeUU1O ifJomOC1t'U.M1C08, o6pa6om- 1Ce 1lJI,euo1C y,u;oBJIeTBOpHIOT rroTpe6HOCTJ1 HaCeJIeHJ1H B 3KcrrOHVI- pOBaHVIVI VI306pameHVIM ,n;JIH <POTo,n;oKYMeHToB VI xy,n;omecTBeHHOt1 <poTorpa<pJ1VI. ACcopTVIMeHT YCJIyr BKJIIOQaeT YCJIyrJ1 <poTorpa<pJ1J1 J1 XJ1MJ1- Ko-<poTorpa<pJ1QeCKOM o6pa6oTKM <poToMaTepMaJIOB. . cpOToYCJIyrVI BblrrOJIHHIOTCH B cpoToeHTpax VI cpoToJIa6opa- TOpJ1HX, 3Kcrrpecc-<poTorpa<pVIHx. cpOToYCJIyrJ1 HBJIHIOTCH pe3YJIbTaTOM Herrocpe,n;cTBeHHoro B3aVIMo,n;eMcTBVIH J1CrrOJIHVITeJIH J1 rroTpe6VITeJIH, a TaKme ,n;eH- TeJIbHOCTVI VICrrOJIHVITeJIH, HarrpaBJIeHHOM Ha y,n;oBJIeTBOpeHHe VIH,n;t1BVI,n;yaJIbHbIX rroTpe6HocTeM rroTpe6J1TeJIH (3aKa3QVIKa) B cpo- TOC'beMKe, XJ1MJ1Ko-<poTorpacpVIQeCKOt1 o6pa6oTKe <poTOrrJIeHOK, J13rOTOBJIeHJ1J1 <poToOTrreQa TKOB (<POTOCHJ1MKOB) Ha cpoTo6YMare J1 Ha pa3JIVIQHbIX VI3,n;eJIJ1HX. CepBJ1CHWe rrpe,n;rrpVIHTVIH M J1H,n;J1BJ1,n;yaJIbHWe rrpe,n;rrpVIHJ1- MaTeJIJ1 OKa3bIBaIOT 60JIblllVIHCTBO J13 rrepeQJ1CJIeHHbIX YCJIyr J1JIJ1 me rrpJ1HJ1MaIOT 3aKa3bI Ha pH,l]; YCJIyr, KOTopble HarrpaBJIHIOT B CrreVIaJIJ13VIpOBaHHble JIa60paTOpJ1J1, T. e. CJIymaT npJ1eMHbIMJ1 rrYHKTaMVI ,n;JIH 60nee KpyrrHwx J1JIJ1 crreIJ;VIaJIVI3MpOBaHHwx rro- CTaBIII;J1KOB <POToYCJIyr. TaKVIe <POToYCJIyrH, KaK xy,n;omeCTBeH- Hoe <POTO, peKJIaMHOe <POTO, <POTO B lllKOJIaX VI ,n;eTCKJi1X ca,n;ax 153 
<paKTJi1QeCKJi1 OKa3bIBaIOT J1H,n;J1BJ1,n;yaJIbHble npe,n;rrpJ1HJ1MaTeJIJ1 - rrpo<peCCJ10HaJIbHble <pOTOrpa<pbI, peKJIaMHble areHTCTBa, KOTO- pble CaMJ1 rrOJIb3YIOTCH YCJIyraMVI "MJ1HVI-JIa60paTopJ1M". PbIHOK cpOTOYCJIyr ,n;OCTaTOqHO eMKJ1M J1 rrOCTaBIII;J1KVI <POTO- YCJIyr B 3aBJ1CVIMOCTJ1 OT J1X crreQJ1aJIVI3aQHJ1 HaXO,n;HT B HeM CBOVI HJ1 III J1. BOJIblllOe HeraTJ1BHOe 3HaqeHJiie ,n;JIH YCJIyr cpOTorpa<pVIJ1 VI rrpo,n;amJii cpOTOTOBapOB J1MeeT ce30HHOCTb crrpoca. B TeqeHJ1e ro,n;a Ha6JIIO,n;aeTCH HeCKOJIbKO nJ1KOB YBeJIVIqeHJ1H crrpoca Ha <POTOYC- JIyrJii J1 Ha rrpo,n;amy <POTOTOBapOB, qTO CBH3aHO C rrpa3,n;HJ1KaMJ1 J1 JIeTHJ1M rrepVIo,n;OM OTrrYCKOB. 3HaQJiiTeJIbHWM 06eM 3aKa30B OTMeQaeTCH B HHBape (rrOCJIe HOBoro,n;HJ1X rrpa3,n;HJ1KOB J1 pom,n;e- CTBeHCKJ1X KaHVIKYJI) J1 BO BTOPYIO rrOJIOBJ1HY aBrYCTa J1 B ceHTH6- pe (KOHe ce30Ha OTrrYCKOB). Crrpoc Ha pH,l]: <POTOTOBapOB rro BpeMeHJ1 onepemaeT crrpoc Ha <POTOYCJIyrJ1 rro rreqaTVI cpOTorpa<pVIM, TaK KaK <pOToarrrrapaTbI VI cpOTOIIJIeHKa rrpJ106peTaIOTCH 3apaHee. 06'beM rrpo,n;am ,n;pyrVIx <POTOTOBapOB (<pOTOaJIb6oMOB, paMOK), Ha06opOT, B03paCTaeT rro Mepe rra,n;eHJ1H crrpoca Ha <POTOYCJIyrJ1. KpOMe Toro, crrpoc Ha Bce <POTOTOBapbI YBeJIVIqVIBaeTCH B KaHYH rrpa3,n;HVIKOB. C ,n;pyroM CTOpOHbI, B rrepJ10,n;bI rrpa3,n;HJ1KOB 3HaqJ1TeJIbHO CHJ1maeTCH crrpoc Ha <pOTorpa<pVIJ1 ,n;JIH ,n;OKYMeHTOB. YBeJIJ1QeHVIe crrpoca Ha <pOTorpa<pVIVI ,n;JIH ,n;OKYMeHTOB COBrra,n;aeT C rrepJ10,n;OM rrocTyrrJIeHJ1H MOJIo,n;emJ1 B yqe6Hble 3aBe,n;eHVIH. ,L(JIH HJ1BeJIJ1pOBaHVIH ce30HHOCTVI crrpoca Ha pa3JIVIQHble BJ1,n;bI <POTOYCJIyr rrpe,n;rrpJ1HTVIHM meJIaTeJIbHO npe,n;JIaraTb J1 OKa3bIBaTb KaK MomHO 60JIee lllVIpOKJiiM accopTVIMeHT cpOTOYCJIyr. O,n:HJi1M J13 rrepcrreKTVIBHWX rrYTeM pa3BJ1TJ1H <pOTocepBVIca HBJIHeTCH OCBOeHJ1e VI BHe,n;peHJ1e TeXHOJIOrVIM QJii<PpOBOM 06pa- 60TKJ1 VI rrOJIYQeHJ1H J1306pameHJ1H. IIpJ1 ,n;OCTaTOQHO BbICOKOM KOHKypeHIJ;J1J1 Kam,n;oe rrpe,n;rrpJ1- JITVIe, B 3aBJ1CJ1MOCTJ1 OT cBoeM crreQJ1aJIVI3aQJ1J1, OKa3bIBaeT CTaH- ,n;apTHbIM Ha60p YCJIyr rrpaKTJ1QeCKVI o,n;VIHaKOBoro KaQeCTBa, rro- 3TOMY ,n;JIH ,n;aJIbHeMlllero pa3BVITVIH VIJIJ1 rro,n;,n;epmaHJiiH ypOBHH CBOJ1X YCJIyr rrpe,n;rrpJ1HTVIH Ha QaJIJ1 VICnOJIb30Ba Tb HOBeMlllJ1e ,n;o- CTJ1meHJ1H QVI<PPOBbIX <pOTorpa<pJ1QeCKJ1X TeXHOJIOrVIM. 154 
B <poToJIa60paTOpJi1HX Ji1 <pOTOeHTpaX rrpOBOJi1TCH <pOTOC'beM- Ka, XJi1MJi1KO-<pOTOrpa<pJi1QeCKaR o6pa6oTKa <pOTOrpacpJi1QeCKJi1X MaTepJi1aJIOB 3aKa3qJi1KOB 11 <pOTOrreqaTb. Y CJIyrJi1 3KCrrpeCC-<pOTOrpa<pJi1Ji1 06eCrreqJi1BaIOT MOMeHTaJIbHOe I10JIyqeHJi1e <pOTOOTrreqaTKOB B rrpJi1CYTCTBJi1Ji1 3aKa3qJi1Ka B CneJi1- aJIbHO 060PYOBaHHbIX Ka6Ji1HaX. YCJIyrJi1 cpoToJIa60paTOpJi1Ji1 Ji1 <pOTOeHTpa BKJIIOQaIOT 06cJIY- jKl1BaHl1e rroTpe6Ji1TeJIeM B nYHKTe rrpJi1eMa 3aKa30B Ji1 pa60TY C <pOTOMaTepJi1aJIaMJi1 B JIa60paTOpJi1Ji1 <pOTOeHTpa. Y CJIyrJ1 <pOTOrpa<pJ1Ji1: . <pOTOCDeMKa J1 J13rOTOBJIeHJ1e <pOTOOTrreQaTKOB (aHaJIOrO- BbIM J1JIJ1 KOMrrbIOTeJ.)HbJM MeTO,n;OM) JIIOet1 (B TOM QI1CJIe ,n;JIH O- KYMeHTOB), 06'beKTOB apXJi1TeKTypbI, coopymeHJ1M, Ji1HTepbepOB; . JIaHlllacpTHaH <pOTOCDeMKa rrpe,n;MeTOB Ji1 neM3ameM, mJi1- BOTHbIX, paCTeHI1U, rrp0J13Be,n;eHJ1M VICKYCCTBa, 06'beKTOB ,D;VI3aM- Ha, peKJIaMHaH C"beMKa. KpOMe TOrO, B COCTaB YCJIyr BXO,n;HT pen- POYKJ10HHaH C'beMKa J1 J13rOTOBJIeHJ1e perrpO,n;YKJ1M QepTemeM, CXeM, Ka pT J1 T. rr. CPOTOCDeMKa J1 Ji13rOTOBJIeHJi1e <pOTOOTneQaTKOB MOrYT BbI- rrOJIHHTbCH B rrpJ1CYTCTBJ1Ji1 3aKa3qJi1Ka. XJi1MJi1KO-<pOTOrpa<pJi1QeCKaH o6pa60TKa cpOTOMaTepJi1aJIOB rro- Tpe6J1TeJIeM M <pOTOneQaTb BKJIIOQaIOT pa60TY rro 11<PpOB0t1 06- pa60TKe <poToMaTepJ1aJIOB 3aKa3QMKOB, xy,n;omeCTBeHHYIO 06pa- 60TKY, peCTaBpaJi1IO, BOCCTaHOBJIeHJi1e <POT0Ji1306pameHJi1M Ha aHaJIOrOBblX J1 Ji1<PpOBbIX HOCJ1TeJIHX (B TOM QJi1CJIe TeXHMQeC- KYIO, xyomecTBeHHYIO, Tpa,n;J1J10HHYIO, KOMrrbIOTepHYIO pe- TYlllb), KOrrJi1pOBaHJi1e <pOTOOTrreQa TKOB (aHaJIOrOBbIM Ji1JIJi1 McppO- BbIM MeTo,n;OM), <pOTOneQaTb Ha VIarr0311TJi1BHOM rrJIaCTMHKe ,n;JIJI rrepeHoca cpOT0Ji1306pameHJi1M Ha KepaMI1QeCKJi1e J13,n;eJIJi1H, HaHe- CeHJi1e cpOT0J1306pameHJi1M Ha pa3JIJ1QHble Ma TepJi1aJIbI 11 Ji13eJIJ1H' (TKaHb, MeTaJIJI J1 T. .), CJIat1,n;OBYIO <pOTOC'beMKY 11 Ji13rOTOBJIe- HJ1e penpo,n;YKIJ;J1t1 J1JIJIIOCTpaJi1M Ha CJIaM,n;bI, rrepeC'beMKY CJIaM- OB Ji1 <pOTOrreQa Tb CO CJIat1oB, CKaHJi1pOBaHJi1e Ji1306pameHJi1H C rrpe,n;MeTa 3aKa3QJ1Ka C rrOCJIe,n;YIOIII;eM <pOTOrreqaTbIO, xy,n;ome- CTBeHHble MeTObI <pOTOrreQaTJi1 J1 o<popMJIeHJi1JI cpOT0Ji1306pame- HI1H, B TOM QJi1CJIe TOHJ1pOBaHJ1e, xyomecTBeHHbIM MOHTam rrop- 155 
TpeTOB Ha OHOM cpOTOCHY1MKe, CneIJ;Y1aJIbHbIM cpOTOMOHTam C Y1C- rrOJIb30BaHY1eM KOMrrbIOTepHbIX rrpOrpaMM, rrepeHOC Y1306pame- HY1JI Ha IJ;Y1cppOBble HOCY1TeJIY1. ,n:OrrOJIHY1TeJIbHble YCJIyrY1: . KOnY1pOBaJIbHble YCJIyrY1, rreperrJIeTHble pa60TbI, JIaMY1HY1- pOBaHY1e; . peaJIY13aIJ;Y1H cpOTOTOBa pOB Y1 COIIYTCTBYIOrn;et1 rrpO)J;YKIJ;Y1Y1; . peaJIY13aIJ;Y1H cpOTOCHY1MKOB, B TOM QY1CJIe qepe3 J1HTepHeT; . ,n:Y13aMHepCKaH pa3pa6oTKa Y13,lJ;eJIY1M, Ha KOTOpble HaHO- CY1TCH cpOT0Y1306pameHY1e; . Y13rOTOBJIeHY1e OTKpbITOK, KaJIeH,n;apeti:, BY13Y1TOK; . KOHCYJIbTaIJ;Y10HHble YCJIyrY1. IIepcoHaJI CepBY1CHoti: OpraHY13aIJ;Y1Y1, OKa3bIBaIOrn;eM cpOTOYC- JIyrY1, BKJIIOqaeT BbICOKOKBaJIY1cpY1Y1pOBaHHbIX CrreU;Y1aJIY1CTOB, 06JIa,n;aIOY1X CrreIJ;Y1aJIbHbIMY1 3HaHY1HMY1 Y1 ypOBHeM MaCTepCTBa B 06JIaCTY1 cpOTOC'"beMKY1 (cpOTOrpacpbI, cpOToxy,n;OmHY1KY1) Y1 cpOTO- XY1MY1QeCKOM o6pa6oTKY1 cpOTOMaTepY1aJIOB (Y1HmeHepOB-OrrepaTO- pOB, cpoToJIa6opaHTOB, cpOTOOrrepaTOpOB, cpOTOpeTymepOB). ct>OTOIJ;eHTpbI Y1 cpoToJIa6opaTOpY1Y1 pa3Mern;aIOTCH B HeCKOJIb- KY1X rrOMem;eHY1HX: · ,lJ;JIH a,n;MY1HY1CTpaY1Y1; · )J;JIH rrpY1eMa nOCeTY1TeJIet1 Y1 ,n;eMOHCTpaY1Y1 06pa3U;OB, OcpOp- MJIeHY1H 3aKa3a, BbI,lJ;a qY1 cpOTOrpacpY1t1; . ,lJ;JIJI C'"beMKY1 3aKa3QY1KOB; . JIa60paTOpY1H ,n;JIH o6pa6oTKY1 MaTepY1aJIOB. IIpY1 OKa3aHVIY1 cpOTOYCJIyr Y1CrrOJIb3YIOTCJI TeXHOJIOrY1QeCKOe 060pY,lJ;OBaHVIe VI cpOTOrpacpY1QeCKVIe MaTepVIaJIbI ,lJ;JIH IIpOBe)J;e- HY1H C'"beMKY1: cpOTOarrrra pa TbI, cpOTOOCBeTY1TeJIY1, MY1HVI -cpOTOJIa- 60paTOpY1VI, cpOTOrrpY1HTepbI, BVI)J;eOKaMepbI, cpOTOKaMepbI, cpVIJIbM-rrpOu;eCCOpbI, BVI,n;eOrrpVIHTepbI, rrepCOHaJIbHble KOMIIbIO- TepbI, cpOTOrrJIeHKY1, cpOTOrpacpY1QeCKVIe Ma TepY1aJIbI, XY1MVIQeC- KVIe peaKTVIBbI ,n;JIH o6pa6oTKY1 cpOTOMaTepVIaJIOB. ct>OTOrpacpVIQeCKY1e MaTepVIaJIbI COCTOHT VI3 CBeTOQYBCTBY1- TeJIbHbIX CJIOeB, HaHeCeHHbIX Ha rrO,lJ;JIOmKY C u;eJIbIO rrOJIYQeHY1H Y1306pameHY1H rrpY1 rroMOIII;VI CBeTa VI XY1MY1KO-cpOTOrpacpY1QeCKOM o6pa6oTKVI. 156 
Y CJIyrVI rro <pOTOCDeMKe - 3TO rrpoecc 3KcrrOHVIpOBaHVI.H, B pe3YJIbTaTe KOToporo 06pa3yeTC.H CKpbIToe <POT0J1306pameHJ1e Ha aHa.rrorOBOM VIJIVI J1<PpOBOM HOCVITeJIe. AHaJIOrOBble HOCJ1TeJIVI <POT0J1306pameHVI.H - 3TO cpOTOrrJIeH- KJ1, <pOTOOTrreqaTKJ1, rrJIaCTJ1HbI. QVI<ppOBble HOCVITeJIVI cpOT0J1306pa- meHVI.H - 3TO ,n;J1CKeTbI, KOMIlaKT-,n;J1CKJ1, KapTbI rraM.HTJ1 VI T. ,l);. IIpVI rrpVIeMe 3aKa3a Ha <POTOYCJIyrVI VICrrOJIHVITeJIb YTOqH.HeT BVI)J;, TJ1rr J1 pa3Mep He06xo,n;J1MbIX <pOTorpa<pJ1t1, KOJIVIQeCTBO CHVIMKOB, BpeM.H J1 MeCTO C'beMKJ1 (eCJIVI Tpe6yeTC.H Bble3,l]; cpOTO- rpa<pa ). 4>oTOC'beMKa rrpOBO,l);J1TC.H C rrOMOIII;bIO 3epKaJIbHbIX <pOToarr- rrapaTOB Ha aHaJIOrOBble HOCJ1TeJIJ1 J1 IJ;VI<PpOBbIX <pOToarrrrapaTOB Ha VI<ppOBbIe HOCJ1TeJIJ1. 4>oTorpa<pJ1qeCKJ1e rrJIeHKJ1 - 3TO KaTYllleqHble J1JIVI <Pop- MaTHble QepHo-6eJIble J1 BeTHble, HeraTVIBHble VI 06paIII;aeMble OTeqeCTBeHHbIe VI J1MrrOpTHbIe <pOTOrrJIeHKVI. 4>oTorpa<pJ1QeCKJ1e rrJIaCTJ1HKJ1 - 3TO CBeTOqYBCTBVITeJIbHble HeraTVIBHbIe MaTepJ1a- JIbI, rrpVIMeH.HeMble )J;JI.H pa3JIVIQHbIX BVI,n;OB <pOTorpa<pVIqeCKot1 CDeMKJ1, J1 rr03J1TJ1BHble - ,l);JI.H J13rOTOBJIeHVI.H ,l);J1arr03VITJ1BOB. IToCJIe CDeMKJ1 aHanorOBwe HOCJ1TeJIJ1 rrO)J;BepraIOTC.H XJ1MJ1KO- cpOTorpacpJ1QeCKot1 06pa60TKe, KOTOpa.H BKJIIOQaeT KOMrrJIeKC XVI- MVIQeCKVIX rrpoeCCOB, B pe3YJIbTaTe KOTOpbIX rrpOVICXO)J;J1T rrpe- BpaIII;eHVIe CKpbIToro J1306pameHVI.H B BVI)J;VIMoe Hera TVIBHoe J1306- pameHJ1e (Ha cpOTOrrJIeHKax) VI C HeraTVIBa rrOJIYQaIOT rr03J1TVIBHOe VI306pameHJ1e (<pOTOOTrreQa TKJ1). ITocJIe 06pa60TKJ1 <POT0J1306pameHJ1e C <pOTorpa<pJ1QeCKot1 rrJIeHKVI J1JIJ1 C )J;J1CKeTbI, KOMnaKT- ,n;J1CKa rrepeHOCJ1TC.H Ha -qepHo- 6enyIO J1JIJ1 BeTHYIO <pOTorpa<pJ1QeCKYIO 6YMary, TKaHb J1 pa3- JIJ1QHble J13)J;eJIVI.H. 3Ta orrepaVI.H Ha3bIBaeTC.H <pOTOrreQa TbIO. B pe3YJIbTaTe <pOTOrreQaTVI rrOJIy-qaIOTC.H <pOTOOTrreQaTKVI. 4>oToOTrreQa TKJ1 (<PO T OCHJ1MKVI) - <POTOVI306pameHVIe, rrepe- HeceHHoe Ha QepHo-6eJIYIO J1JIJ1 BeTHYIO <pOTorpacpVIQeCKYIO 6y- Mary, TKaHb J1 pa3JIJ1QHble J13)J;eJIJ1.H. 4>OTOYCJIyrJ1 rro TeXHOJIOrVIQeCKOMY rrpJ13HaKY rrO)J;pa3,l);eJI.H- IOTC.H Ha: 157 
- <pOTOCDeMKY (xy,n;OmeCTBeHHaH, ,n;OKYMeHTaJIbHaH, perr- pO,n;YKJi10HHaH, CrreIJ;J1aJIbHaH); - XJ1MJi1KO-<pOTOrpa<pJi1qeCKYIO o6pa6oTKY cpOTOrpa<pJi1QeCKJ1X rrJIeHOK (rrpOHBJIeHJi1e, npOMbIBKa, <PJ1KCJi1pOBaHJ1e, oT6eJIJi1BaHJ1e, CYlllKa Ji1 T. ,n:.); - <pOTOrreQaTb (rrpOeKIJ;Ji10HHaH, KOHTaKTHaH); - peCTaBpaIJ;J1IO Ji1 BOCCTaHOBJIeHJ1e <POT0J1306pameHJi1H Ha aHaJIOrOBbIX J1 J1cppOBbIX HOCJ1TeJIHX; - xy,n;OmeCTBeHHYIO o6pa6oTKY <POT0J1306pameHJ1t1 Ha aHa- JIOrOBbIX J1 J1<PpOBbIX HOCJi1TeJIHX; - peTYlllJi1pOBaHJi1e HeraTJi1BOB; - rrpOQJ1e YCJIyrJi1 (rrpe,n;JIOmeHJi1e .COrrYTCTBYIOIII;J1X TOBapOB, JIaMJi1HJi1pOBaHJ1e ). OCHOBHbIMM <pOpMaMJ1 06CJIymJ1BaHJi1H rroTpe6J1TeJIet1 HBJIH- IOTCH MOMeHTaJIbHOe 06CJIymJ1BaHJi1e, KOMrrJIeKCHOe 06CJIymJi1Ba- HJ1e, Bble3,n;HOe 06CJIymJ1BaHJ1e. MOMe1imaJl:b1iOe 06C.lLYJICu8a1iUe rrpe,l];rrOJIaraeT rrpJi1eM 3aKa- 3a, J1CrrOJIHeHJ1e YCJIyrJ1 Ji1 BbI,n;a qy 3aKa3a B rrpJi1CYTCTBJi1Ji1 rrOTpe- 6J1TeJIH YCJIyr. KOMnJLe'KC1iOe o6c./l,YJICuea1iue rrpe,n;rrOJIaraeT rrpJi1eM, J1CrrOJI- HeHJi1e YCJIyrJi1 J1 BW,n;aqy 3aKa3a B CTaIJ;Ji10HapHWX YCJIOBJ1HX B rrOMeIII;eHJ1J1 J1CrrOJIHJ1TeJIH YCJIyr. B'ble3B1ioe o6C.lLYJICU8a1iUe rrpe,n;rrOJIaraeT rrpJ1eM J1 BbI,n;aqy 3aKa3a rroTpe6Ji1TeJIH B rrOMeIII;eHJ1Ji1 J1CrrOJIHJ1TeJIH, B rrpJ1eMHbIX rrYHKTaX Ji1 B MeCTaX, YKa3aHHbIX rroTpe6Ji1TeJIeM, a J1CrrOJIHeHJ1e YCJIyr - BHe rrOMeIII;eHJ1H J1CrrOJIHJi1TeJIH J1JIJi1 B MeCTax, YKa3aH- HbIX rroTpe6Ji1TeJIeM. ITo ypOBHIO 06CJIymJ1BaHJ1H (c yqeTOM TJ1rra OpraHJ13aJ1J1) <POTO YCJIyrJi1 rro,n;pa3,l];eJIHIOTCH Ha: - YCJIyrJ1 <pOToeHTpa Bblclllet1 KaTerOpJi1Ji1, <pOTorpacpJ1J1 Bblclllet1 Ka TerOpJi1Ji1 (xy,n:omeCTBeHHOM CTy,n;Ji1Ji1), JIa60paTOpli1J1 Bblclllei1 Ka TerOpJ1J1; - YCJIyrJ1 <pOToeHTpa, <pOTorpa<pJi1J1, <poToJIa6opaTOpJ1J1, <pOTOKa6J1HbI. RaqeCTBO <PO TO YCJIyr 3aBJ1CJi1T OT KaQeCTBa <POTOCHJi1MKOB Ji1 cpOTOOTrreqa TKOB. CPOT0J1306pameHJ1e Ha <pOTOOTrreqa TKax ,n;OJIjK- 158 
HO B HaJ160JIbllleti CTerreHJ1 COOTBeTCTBOBaTb OpJ1rJ1HaJIY C <POTO- MaTepJ1aJIa. 4>oToOTrreqaTKJ1 ,n;OJImHbI 6bITb 6e3 ByaJIJ1, rrHTeH, meJITJ13HbI, J13JIOMOB, IJ;aparrJ1H, rrOBpem,n;eHJ1M 3MYJIbCJ10HHOrO CJIOH, Hepe3KJ1X J1 J1CKameHHbIX yqaCTKOB J1306pameHJ1H, HepOB- HbIX KpaeB Tpa<papeTa, J1MeTb npaBJ1JIbHYIO BeTOrrepe,n;aqy B COOTBeTCTBJ1J1 C J1306pameHJ1eM HeraTJ1Ba. ECJIJ1 BO BpeMH KOp- peKTJ1pOBaHJ1H IJ;BeTa rrpJ1 aBTOMaTJ1qeCKoti rreqaTJ1 <POTOCHJ1MKOB B MJ1HJ1-<pOTOJIa60paTOpJ1HX 06HapymJ1BaeTCH pa36aJIaHCJ1pOBKa HeraTJ1Ba rro CBeTOQYBCTBJ1TeJIbHOCTJ1 CJIOeB J1 KOHTpaCTY, rre- qaTb <POTOCHJ1MKOB COrJIaCOBbIBaeTCH C 3aKa3QJ1KOM. 4>oToOTrreqa TKJ1 rrpJ1 TJ1pamJ1pOBaHJ1J1 C o,n:Horo Hera TJ1Ba ,n;OJImHbI 6bITb o,n;J1Ha1<:OBbIMJ1 no KOHTpaCTY, 06III;et1 OrrTJ1qeCKoti llJIOTHOCTJ1, TOHaJIbHOCTJ1 J1306pameHJ1H, rrOBepXHOCTJ1 3MYJIbCJ1- OHHoro CJIOH J1 rrJIOTHOCTJ1 rro,n;JIOmKJ1 <PoT06YMarJ1. ITo meJIaHJ1IO rroTpe6J1TeJIeti J1 B 3aBJ1CJ1MOCTJ1 OT TJ1rra J1C- rrOJIb3yeMoro crreIJ;J1aJIJ13J1pOBaHHoro 060py,n;OBaHJ1H <pOTOOTrreQaT- KJ1 MorYT J13rOTaBJIJ1BaTbCH 6e3 6eJIoro rrOJIH. Oc06ble Tpe60BaHJ1H rrpe,n;'bHBJIHIOTCH K <pOTOOTrreQa TKaM ,n;JIH ,n;OKYMeHTOB. JIJ1QHble <POTOCHJ1MKJ1 J13rOTaBJIJ1BaIOTCH B QepHO- 6eJIOM J1JIJ1 B IJ;BeTHOM J1306pameHJ1J1 ,n;JIH 6JIaHKOB ,n;OKYMeHTOB C 3aIII;J1THoti JIaMJ1HJ1pYIOIII;et1 rrJIeHKoti J1JIJ1 6e3 Hee. Pa3MepbI J1 <PoT06YMara cpOTorpa<pJ1ti ,n;OJImHbI COOTBeTCTBOBaTb Tpe60BaHJ1- HM, rrpe,n;'bHBJIHeMbIM K JIJ1QHOti <pOTorpa<pJ1J1 COOTBeTCTBYIOIII;J1- MJ1 Be,n;OMCTBaMJ1. ITo Tpe60BaHJ1IO rroTpe6J1TeJIei1 MorYT J13rOTaB- JIJ1BaTbCH <POTOCHJ1MKJ1 Ha ,n;OKYMeHTbI C pa3MepaMJ1, He rrpe,n;yc- MOTpeHHbIMJ1 B ,n;eticTBYIOr..u;J1X HOpMaTJ1BHbIX ,n;OKYMPHTax Ha KOH- KpeTHble BJ1,l];bI YCJIyr. Ha JIJ1QHbIX <POTOCHJ1MKaX JIJ1IJ;O <pOTorpa<pJ1pyeTcH CTporo B aHcpac C MJ1MJ1KOt1 (BblpameHJ1eM), He J1CKamaIOrn;eti ero QepTbI, 6e3 rOJIOBHOrO y60pa. IToTpe6J1TeJIHM, HOCHIII;J1M OQKJ1, He peKO- MeH,n;yeTcH CDeMKa B OQKaX C TOHJ1pOBaHHbIMJ1 CTeKJIaMJ1. 4>OT0J1306pameHJ1e Ha JIJ1QHOM <POTOCHJ1MKe ,n;OJImHO 6bITb QeTKJ1M, cpe,n;Hero KOHTpaCTa, C MHrKJ1M CBeTOTeHeBbIM PJ1CYH- KOM 6e3 6JIJ1KOB B J1306pameHJ1J1 r JIa3. 3a,n:HJ1ti <POH ,n;OJImeH 6bITb CBeTJIee J1306pameHJ1H JIJ1IJ;a, pOBHblti, 6e3 rrOJIOC, rrHTeH J1 J1306- pameHJ1H nOCTOpOHHJ1X npe,n;MeTOB. 159 
cpOTOCHJ1MKJ1 ,n;OJImHbI 6bITb BblrrOJIHeHbI TOJIbKO C TeXHJ1qeC- KOti peTYlllbIO HeraTJ1Ba, He ,l];OrrYCKaeTCH J1CKameHJ1e xapaKTep- HbIX oc06eHHocTeti JIJ1a, CJIe,n;OB rr03J1TJ1BH0t1 peTYlllJ1, B TOM qJ1CJIe XJ1MJ1QeCKoti. Ha <pOTOOTrreqa TKax ,l];JIH ,l];OKYMeHTOB ,n;OJIm- Ha 06eCrreqJ1BaTbCH HOpMaJIbHaH YCTOMQJ1BOCTb J1306pajKeHJ1H B COOTBeTCTBJ1J1 C Tpe60BaHJ1HMJ1 HOpMaTJ1BHbIX ,n;OKYMeHTOB opra- HOB MB,n: PCP. J1306pameHJ1e Ha BeTHoti 06paaeMoti <pOTorpa<pJ1QeCKoti rrJIeHKe rrpJ1 YCJIOBJ1J1 rrpaBJ1JIbHOrO 3KCrrOHJ1pOBaHJ1H ,n;OJImHO rrepe,n;aBaTb 06'beKT C'beMKJ1 HaCbIeHHbIMJ1 BeTaMJ1. KOHTpOJIb 3a rrpoeCCOM XJ1MJ1Ko-<pOTorpa<pJ1QeCKOt1 06pa60T- KJ1 <pOTorpa<pJ1QeCKJ1X rrJIeHOK ,l];JIH aBTOMaTJ1QeCKJ1X <poToJIa6o- paTOpJ1M BblrrOJIHHeTCH B COOTBeTCTBJ1J1 C raCT P 52112-2003. CPoToOTrreqa TKJ1 Ha 6YMare J1JIJ1 pa3JIJ1QHbIX J13,n;eJIJ1HX, cpo- Toperrpo,n;YKJ1J1, He COOTBeTCTBYIOJ1e Tpe60BaHJ1HM CTaH,n;ap- Ta, B03BpaaIOTCH B rrOBTopHYIO <pOTOrreqaTb. ECJIJ1 rrpJ1 XJ1MJ1Ko-<pOTorpa<pJ1QeCKOt1 06pa60TKe Ha rrJIeHKe 3aKa3QJ1Ka J13-3a HapYllleHJ1H TeXHOJIOrJ1J1 B03HJ1KJIJ1 ,n;e<peKTbI, CepBJ1CHaH OpraHJ13aIJ;J1H B03MeaeT 3aKa3qJ1KY CTOJ1MOCTb <PO- Torpa<pJ1QeCKOrO MaTepJ1aJIa J1 06pa60TKJ1. ECJIJ1 B npoecce XJ1MJ1Ko-<pOTorpa<pJ1QeCKoti 06pa60TKJ1 rrJIeH- KJ1 Ha Heti rrpOHBJ1JIJ1Cb CKpbITble ,n;e<peKTbI, B03HJ1KlllJ1e rro BJ1He 3aKa3QJ1Ka BO BpeMH <pOTOC'beMKJ1, CepBJ1CHaH OpraHJ13aIJ;J1H J1MeeT npaBO BbI,l];aTb rroTpe6J1TeJIIO HerrOJIHblt1 KOMrrJIeKT <pOTOOTrreQaT- KOB. rOTOBble <pOTOOTrreQaTKJ1, 06pa60TaHHble <pOTOrrJIeHKJ1, <PO- Toperrpo,n;YKJ1J1 BbI,l];aIOTCH rroTpe6J1TeJIHM B yrraKoBKe, COOTBeT- CTBYIOeM rro pa3Mepy <pOTOOTrreQa TKaM. XpaHeHJ1e 06pa60TaHHbIX <pOTOrrJIeHOK, cpOToperrpo,n;YKJ1ti J1 <pOTOOTrreQaTKOB ocyeCTBJIHeTCH B CYXOM nOMeeHJ1J1 rrpJ1 TeMrrepaType 20-25°C. He06pa6oTaHHble <pOTorpa<pJ1QeCKJ1e rrJIeH- KJ1 xpaHHT rrpJ1 TeMrrepaType 4-18°C. He ,n;orrycKaeTcH xpaHe- HJ1e <poTorpa<pJ1QeCKJ1X MaTepJ1aJIOB B6JIJ13J1 OTOrrJ1TeJIbHbIX npJ1- 60pOB J1 rro,n; B03,n;eMCTBJ1eM npHMoro COJIHeQHOrO CBeTa B O,n;HOM rrOMeeHJ1J1 C XJ1MJ1QeCKJ1MJ1 BeeCTBaMJ1. 160 
Y CJl.yzu napU1C.MaXepC1CUX Y,lJ;OBJIeTBOpJIIOT 3CTeTJifQeCKJ1e Ji1 rJ1rJ1eHJ1qeCKJ1e rroTpe6HOCTJ1 JIIO,lJ;et1, <POpMJ1PYIOT rrpJ1BJIeKa- TeJIbHYIO BHelllHOCTb qeJIOBeKa rrYTeM C03,lJ;aHJ1H KpaCJ1BOM rrpJ1- QeCKJ1 J1 KOCMeTJ1QeCKOrO YXO,lJ;a 3a HOrTHMJ1, Komei1 JIJ1a J1 TeJIa. YCJIyrVI OKa3bIBaIOTCH B CTaIJ;J10HapHbIX YCJIOBVIHX B rrapVIK- MaXepCKVIX VIJIVI C Bble3,n:OM Ha ,lJ;OM K rroTpe6VITeJIHM. ITa pVIKMaxepCKVIe YCJIyrVI OKa3bIBaIOTCH rra pVIKMaxepCKVIMVI, CaJIOHa MVI - rra p VIKMa x epc KVIMVI, CaJIOHaMVI - rra pJ1KMa xep CKVIMVI "JIIOKC", a TaKme J1H,lJ;VIBJ1,lJ;yaJIbHbIMJ1 rrpe,n;rrpVIHVIMa TeJIHMVI. IToTpe6J1TeJIeM rrapVIKMaxepCKVIX YCJIyr HBJIHeTCJI qeJIOBeK, rrOJIyqaIOIII;VIM, 3aKa3bIBaIOIII;VIJ1 VIJIJ1 VIMeIOI1J;VIM HaMepeHVIe rrOJIY- qJ1Tb VIJIVI 3aKa3a Tb )'CJIyrVI rra pWKMaxepCKVIX )J;JIH JIVIqHbIX Hym,n;. YCJIyrJ1 rrapVIKMaxepCKVIX no TeXHOJIOrVIqeCKOMY npJ13HaKY ,lJ;eJIHTCH Ha rrHTb rpyrrrr: . YCJIyrVI rro yxo,n;y 3a BOJIOCaMVI; . YCJIyrJ1 rro yxo,n;y 3a KomeM JIVIu;a J1 TeJIa; . YCJIyrVI rro yxo,n;y 3a HOrT.ffMVI (MaHVIKIOp, rre,lJ;VIKIOp); . Maccam JIVIu;a VI llleVI; . rrOCTJ1mepHble pa60TbI. TeXHOJIOrVIQeCKVIM rrpou;ecc OKa3aHJ1H YCJIyr rrapVIKMaxepc- KVIX - 3TO cOBoKyrrHocTb orrepaU;VIJ1 rro y,n;OBJIeTBOpeHVIIO 3CTe- TVIQeCKVIX VI rVIrJ1eHVIQeCKVIX rroTpe6HocTei1 JIIOeM, BbIIIOJIHHeMbIX B COOTBeTCTBJ1J1 C TeXHOJIOrVIqeCKOM ,lJ;OKYMeHTaIJ;VIeM Ha ,n;aHHbIJ1 BVI,lJ; YCJIyrJ1. B TeXHOJIOrJ1QeCKOM npou;ecce eCTb OrrepaIJ;VIVI, 06H- 3a TeJIbHble ,lJ;JIH Kam,lJ;OM rpyrrrrbI YCJIyr. ITepe,n; pa6oToi1 C Kam- ,n;bIM HOBbIM rroTpe6VITeJIeM rrapVIKMaxep VIJIJ1 KOCMeTOJIOr, OKa- 3bIBaIOI1J;J1M YCJIyry, 06H3aH BbIMbITb PYKJ1 C MbIJIOM. MCrrOJIHJ1- TeJIb rra pJiiKMaXepCKVIX YCJIyr ,lJ;OJImeH rrpOBepVITb COOTBeTCTBVIe MaTepJ1aJIOB Tpe60BaHVIJIM KaQeCTBa, CaHJ1TapHbIM HopMaM J1 npa- BJ1JIaM, CPOKY rO,lJ;HOCTJ1. ITapVIKMaxepbI VI KOCMeTOJIOrJ1 rrpVI J1CrrOJIb30BaHJ1J1 MaTepVI- aJIOB ,lJ;OJImHbI YQJ1TbIBa Tb rrpOTVIBorrOKa3aHJ1H K rrpJ1MeHeHJ1IO Ma- TepVIaJIOB VI J1H,n;VIBJ1,n;yaJIbHWe oco6eHHOCTVI rroTpe6VITeJIeM, rre- pe)J; HaqaJIOM XJ1MVIqeCKot1 3aBVIBKVI, OKpaCKVI BOJIOC, 6poBei1 VI peCHVIIJ; ,n;OJImHbI rrpOBepHTb Komy rroTpe6VITeJIH Ha QYBCTBJ1TeJIb- 161 
HOCTb K J1CrrOJIb3yeMbIM MaTepJ1aJIaM B COOTBeTCTBJ1J1 C TeXHOJIO- rJ1ei1 Ha ,lJ;aHHbIM BJ1,n; YCJIyr. Y CJIyrJ1 C J1CrrOJIb30BaHJ1eM y JIbTpa<pJ10JIeTOBbIX JIyqei1, B03- ,n:eMCTBJ1H BbICOKOM TeMrrepaTypbI ,lJ;OJImHbI OKa3bIBaTbCH TOJIbKO rrpJ1 HaJIJ1qJ1J1 peKOMeH,lJ;aJ1i1 JIeqaIII;erO Bpaqa. J1HcTpYMeHTbI J1 rrpJ1- CnOC06JIeHJ1H rrepe,n; HaqaJIOM pa60TbI ,n;e3J1HcpJ1J1PYIOTCH, 6e- JIbe rro,n;BepraeTCH CaHJ1TapHOM o6pa6oTKe. IIpJ1 pa60Te C Kam,n;bIM nOTpe6J1TeJIeM napJ1KMaXep ,n;OJImeH J1CnOJIb30BaTb HOBoe 6eJIbe, rrOBTopHoe npJ1MeHeHJ1e J1CrrOJIb30BaHHoro 6eJIbH He ,lJ;orrycKaeTCH. TeMrrepaTypa BO,n;W, J1CrrOJIb3yeMoM rrpJ1 OKa3aHJ1J1 rrapJ1K- MaXepCKJ1X J1 KOCMeTJ1qeCKJ1X yc.rryr, ,lJ;OJImHa 6bITb He MeHee 38 °c, HO He 60JIee 50 °C. ,L(JIH OT,n;eJIbHbIX BJ1,n;OB rrapJ1KMaXepCKJ1X YC- JIyr TeMrrepaTypa BO,lJ;bI YCTaHaBJIJ1BaeTCH no TeXHOJIOrJ1J1 Ha ,n;aH- Hbli1 BJ1,lJ; YCJIyr. Ma TepJ1aJIbI, COCTaBJIHeMble rro J1H,n;J1BJ1,lJ;yaJIbHoMY peerr- TY, ,lJ;OJIjRHbI J1MeTb rJ1rJ1eHJ1qeCKOe 3aKJIIOQeHJ1e. OCHoBHaH YCJIyra rrapJ1KMaXepCKJ1X - YC./Lyza no yxoay 3a 80./LOCa.MU, KOTOpaJI rrpe,n;cTaBJIJIeT C060M <pJ13J1QeCKOe J1 XJ1MJ1- QeCKOe B03,n;ei1cTBJ1e Ha BOJIOCbI J1JIJ1 Komy rOJIOBbI C eJIbIO y,lJ;OB- JIeTBOpeHJ1H 3CTeTJ1QeCKJ1X J1 rJ1rJ1eHJ1QeCKJ1X rroTpe6HocTei1 Qe- JIOBeKa. Yxo,n; 3a BOJIOCaMJ1 BKJIIOQaeT TaKJ1e orrepaJ1J1, KaK paCQe- CbIBaHJ1e BOJIOC, MbITbe, CTpJ1mKa, 3aBJ1BKa, YKJIa,lJ;Ka, OKpalllJ1- BaHJ1e BOJIOC. PaC1.£eC'bL8a1iUe 80AOC HBJIHeTCH rrepBJ1QHOM cTa,n;Ji1ei1 JII06bIX orrepaJi1ti, CBH3aHHblX C o6pa6oTKoti BOJIOC. M'bLm'be BDAOC HBJIHeTCH orrepaQJi1eM y,n;aJIeHJi1H 3arpH3HeHJ1i1 C rroBepXHOCTJi1 BOJIOC. MbITbe rro,n;rOTaBJIt1BaeT BOJIOCbI ,lJ;JIH rroc- JIe,n;YIOIII;J1X orrepaJ1i1. MbITbe BOJIOC BblrrOJIHHeTCH C Ji1CnOJIb30Ba- HJ1eM lllaMIIYHet1, MbIJIa, XHbI, 3MYJIbCJ1ti C JIeJi1TJi1HOM. OCHOB- HbIMJ1 rrpJi1eMaMJ1 HBJIHIOTCJI MbITbe Brrepe,n; Ji1 MbITbe Ha3a,lJ;. Y1ULaax;a U 3a8U8x:a 80AOC <POpMJi1PYIOT 3JIeMeHTbI rrpJ1QeCKJ1 rroTpe6Ji1TeJIH (rrpo6op, BOJIHa, JIOKOH, 6YKJIJ1, BaJIJ1K). OCHOBHbIMJi1 crrOC06aMJi1 YKJIa,n;KJi1 BOJIOC HBJIHIOTCH: - YKJIa,n;Ka XOJIO,n;HbIM crroco6oM ("rraJIbeBaH YKJIa,lJ;Ka") - rrOCJIe HaHeCeHJi1H COCTaBa ,lJ;JIH YKJIa,n;KJi1 rra pJi1KMaXep paCQeCKoi1 YKJIa,n;bIBaeT npJi1QecKY; 162 
- YKJIa,n;Ka BOJIOC C rrpJ1MeHeHJ1eM 6J1ry,n;VI J1 3amJ1MOB ,n;ep- mJ1TC.H HerrpO,n;OJImJ1TeJIbHOe BpeM.H, HO rrpJ1 rroMOIII;VI 6VIry,n;J1 napVIKMaXep rrOJIyqaeT 60JIee eCTeCTBeHHYIO rrpVIqeCKY, qeM npJ1 BCeX )J;pyrVIx crroco6ax 3aBJ1BKJ1; - YKJIa,n;Ka B03,n;YIIIH0t1 cTpyet1 (<peHOM) n03BOJI.HeT rrOJIY- qJ1Tb 3a KOpOTKOe BpeM.H rrpJ1qeCKY, 6JIVI3KYIO K eCTeCTBeHHoi1, BCe BJ1)J;bI 3aBJ1BKVI, rrpVIqeCOK, OTT.HmKY 3aJIOMJIeHHbIX BOJIOC Ha rOJIOBe J1 6opo,n;e, YCTaHOBKY BOJIOC Ha TeMeHVI rrpVI CTpVImKaX; - rOp.Hqa.H YKJIa)J;Ka rrpVI rrOMOIII;VI III;VIrrOB 06eCrreQVIBaeT HaJ160JIblllee MHOroo6pa3J1e rrpJ1qeCOK, HO Tpe6yeT OT J1CrrOJIHJ1- TeJI.H 60JIblllOrO rrpo<peCCJ10HaJIJ13Ma. OCHOBHbIMJ1 crrOC06aMVI HaMOTKJ1 .HBJI.HIOTC.H: HaMOTKa OT Bep- XYlllKVI rrp.H,n;VI J1 HaMOTKa OT rOJIOBbI. CmpUJIC'Ka BDADe - onepaVI.H, .HBJI.HIOIII;a.HC.H OCHOBOt1 rrpVI- qeCKVI. Cet1qac CTpVImKa KaK caMOCTO.HTeJIbHa.H onepaVI.H BblrrOJI- H.HeTC.H pe,n;KO. ACcopTVIMeHT CTpVImeK, rrpe,n;JIaraeMbIX rrapVIKMa- xepCKVIMVI, HaCQVITbIBaeT 60JIblllOe QVICJIO cpaCOHOB. HaVIMeHOBa- HVI.H VI <paCOHbI MHorVIX CTpVImeK rrOJIyqVIJIVI Ha3BaHVI.H B 3aBVICVI- MOCTVI OT CTpaH rrpOVIcxom)J;eHVI.H (aHr JIVIt1cKa.H, rrOJIbCKa.H, <ppaH- Y3CKa.H, KaHa,n;CKa.H, pYCCKa.H J1 ,n;p.). OCHOBHbIMVI BJ1,n;aMJ1 CTpJ1meK .HBJI.HIOTC.H KOHTpaCTHa.H (CVI- JIY3THa.H) VI HeKOHTpaCTHa.H (paBHOMepHa.H) CTpVImKVI. KOHTpaCTHa.H CTpVIjKKa xapaKTepVI3yeTC.H pe3KVIMVI rrepe- xo,n;aMVI B )J;JIVIHe BOJIOC, T. e. HepaBHOMepHbIM YKopaqVIBaHVIeM (CH.HTVIeM) BOJIOC Ha pa3JIVIqHbIX yqaCTKaX BOJIOC.HHOrO rrOKpOBa rOJIOBbI. HeKOHTpaCTHa.H CTpJ1mKa rrpe)J;rrOJIaraeT OTCYTCTBVIe pe3KOM rpaHJ1bI B ,n;JIJ1He BOJIOC Ha pa3JIJ1qHbIX YQaCTKaX rOJIOBbI. BVI,n; CTpJ1mKVI CKJIa)J;bIBaeTC.H VI3 OT ,n;eJIbHbIX orrepaVIM rro o6pa6oTKe pa3JIVIQHbIX YQaCTKOB BOJIOC.HHOrO rrOKpOBa. B 3aBVICJ1- MOCTVI OT KOHKpeTHOM Mo,n;eJIVI (<paCOHa) rrapVIKMaxep rrpJ1 CTpJ1mKe npJ1MeH.HeT pa3JIJ1qHble orrepaVIJ1: CBe,n;eHVIe BOJIOC Ha HeT, TY- llIeBKY, <PVIJIVIpOBKY, OKaHTOBKY, CTpJ1mKY Ha rraJIbaX, CTpVIm- KY MaIIIVIHKot1. KOHTpaCTHa.H CTpJ1mKa BKJIIOqaeT CBe,n;eHVIe BOJIOC Ha HeT, TYllleBKY, <PJ1JIJ1pOBKY, OKaHTOBKY. Bce onepaU;J1J1 BblrrOJIH.HIOTC.H 163 
3J!eKTpJ1qeCKoti J1JIJ1 PyqHOti MalllJ1HKaMJ1, rrpOCTbIMJ1 J1JIJ1 3y6qa- TbIMJ1 HOmHJ1aMJ1, orracHoti J1 6e30rracHoti 6pJ1TBaMJ1. MalllJ1HKJ1 J1CrrOJIb3YIOTCH ,n;JIH rrepBJ1QHOrO CBe,n;eHJ1H BOJIOC Ha HeT J1 OKaHTOBKJ1, rrpJ1 CTpJ1mKe HarOJIO rOJIOBbI eJIJ1KOM J1JIJ1 ee YQaCTKOB. ITpocTble HOmHVlIJ;bI J1CrrOJIb3YIOTCH rrpJ1 CHHTJ1J1 BOJIOC "Ha rraJIbIJ;aX" VI CBe,n;eHVIJ1 J1X Ha HeT J1 <PJ1JIJ1pOBKJ1, CBe,n;eHJ1H BOJIOC Ha HeT VI OKaHTOBKJ1, a 6e30rraCHble (<PVIJIVIPOBOQHble) - ,n;JIH CBe- ,n;eHVIJI BOJIOC Ha HeT VI <PJ1JIVIpOBKVI. YCAyza mepMU1.£eCKOU 3a8U8KU 80AOC 06eCrreQVIBaeT O,n;VIH J13 HaVI60JIee pacrrpOCTpaHeHHbIX rrpo,n;OJImJ1TeJIbHbIX BVI,n;OB 3aBJ1B- KJ1. B rrapJ1KMaXepCKVIX BblrrOJIHHeTCH rrapOBaH J1 3JIeKTpVIQeCKaH 3aBVIBKa rOpJ130HTaJIbHbIM VI BepTVIKaJIbHbIM crrOC06aMJ1. rOpJ130H- TaJIbHaH 3aBJ1BKa OCHOBaHa Ha HaKpYQJ1BaHJ1J1 BOJIOC Ha CTepmeHb OT KOHOB K KOpHHM, BepTJ1KaJIbHaH - CrrJ1paJIbHO OT KOpHeJ1 K KOHIJ;aM. 3aBVIBKa rrpOVI3Bo,n;VITCH C J1CrrOJIb30BaHJ1eM crreU;J1aJIbHbIX 3aBVIBOQHbIX COCTaBOB VI 6VIry,n;VI, KOKJIIOIlleK. Y CAYZU XUMU1.£eCKOU 3a8U8KU BOAOC <POpMVIPYIOT ,n;OJIrOBeQHYIO KpyrrHYIO J1 MeJIKYIO, rOpJ130HTaJIbHYIO VI BepTJ1KaJIbHYIO, a TaKme rrpJ1KOpHeBYIO 3aBVIBKY. ITo cpaBHeHVIIO C TepMVIQeCKoti 3aBJiiBK0J1 XJ1MJ1QeCKaH 3aBVIBKa HBJIHeTCH MeHee CJIOmHOt1. Pe3YJIbTaT 3a- BJ1BKJ1 3aBVICJ1T OT crroco6oB HaBepTKJ1 J1 pa3Mepa KOKJIIOllleK. XVIMVIQeCKaH 3aBVIBKa BKJIIOQaeT CJIe,n;YIOIII;VIe orrepaVIJ1: · rro,n;rOTOBJ1TeJIbHble orrepaU;VIJ-I: - rro,n;rOTOBKa VIHCTpYMeHTOB VI rrpJ1crrOC06JIeHVIti ,n;JIH 3aBJ1BKJ1; - BHelllHVIJ1 OCMOTp KomVI rOJIOBbI VI BOJIOC; - rrpOBepKa KomVI rOJIOBbI Ha BOCrrpJ1J1MQVIBOCTb K XJ1MVIQeC- KOMY COCTaBY ,n;JIH 3aBVIBKJ1; - rrpOBepKa COCTOHHJ1H BOJIOC rrpJ1 CMaQJ1BaHVIVI VIX rrperra- pa TOM; - MbITbe rOJIOBbI; - CTpJ1mKa; . HaKpYQJ1BaHJ1e BOJIOC Ha KOKJIIOlllKVI; . CMa QJ1BaHVIe rrperra pa TOM ,n;JIH 3aBJ1BKVI; . BbI,n:epmKa IIO,n; arrrrapaTOM ,n;JIH o6pa6oTKJ1 BOJIOC rrapOM VIJIJ1 YTerrJIHIOIII;J1M KOJIrraKOM; 164 
. OrrOJIaCKJi1BaHJi1e BO,lJ;OJ1; · HeMTpaJIJi13aJi1H paCTBOpOM YKCYCHOM Ji1JIJi1 JIJi1MOHHOM KJi1C- JIOTbI; . 3aBJi1BKa KpallleHHbIX Ji1 06eCBeqeHHbIX BOJIOC; · <PJi1KCJi1pOBaHJi1e BOJIOC <pJi1KCameM. 01\,pamU8a1iUe 80Aoe - YCJIyra, rrOJIb3YIOIII;aJICH aKTJi1BHbIM crrpOCOM rroTpe6Ji1TeJIeM. OKpalllJi1BaHJi1e BOJIOC - 3TO Ji13MeHeHJi1e BeTa BOJIOC B CTOPOHY OCBeTJIeHJi1H, rrOTeMHeHJi1H Ji1JIJi1 rrOHBJIeHJi1H OTTeHKa. ,L(JIH OKpaIllJi1BaHJ1H BOJIOC Ji1CrrOJIb3YIOTCH KpaCJi1TeJIJi1 qeTbI- pex rpyrrrr: · OCBeTJIHIOIII;Ji1e oT6eJIJi1BaIOIII;Ji1e (rrepeKJi1Cb Bo,n;opo,n;a, rJi1,n;- pOrrepJi1T, "BJIOH,n;epaH -Cyrrpa", "BJIOH,n;epaH - BJi1KTOpJi1H", rrep- rJi1,lJ;pOJIb Ji1 Hallla TblpHbIJ1 CrrJi1pT; . XJi1MJi1qeCKJi1e - OKJi1CJIJi1TeJIbHble mJi1,n;KJi1e Ji1 rracToo6pa3- Hble KpaCJi1TeJIJi1 <PJi1pM "BeJIJIa", "JI"OpeaJIb", "AJIeH MaK" Ji1 ,n;p. HaJi160JIee qaCTO rrpJi1MeHHIOTCH "JIoH,lJ;aKOJIOp", "IIoJIJi1KOJIOp", "J1Mrr p eCCJi1H" "JIereHTTa" "PeCJi1TaJIb" "CJi1JIK-H-KOJIO P " "IIoJIJi1- , f-o'I, , , KOJIOp", KpeM-KpaCKa "JIoH,lJ;a", KpaCKa "PJi10JIb", "raMMa"; . TOHJi1pYIOIII;Ji1e, OTTeHOqHble (<pJi13Ji1QeCKJi1e), He B3aJi1MO,lJ;ei1- CTBYIOIII;Ji1e C KepaTJi1HOM BOJIOC" Ji13MeHHIOI..IJ;Ji1e OTTeHOK BOJIOC (HIO- aHCJi1pOBKa); . paCTJi1TeJIbHble eCTeCTBeHHble (3KCTpaKT CJi1HerO caH,n;aJIa, Ji1H,n;Ji1rO, peHr, CYMax, KaTexy ("HrrOHCKaH 3eMJIH" Ji1 ,lJ;y6Ji1JIbHble OpelllKJi1), XHa. OCHOBHbIMJi1 TeXHOJIOrJi1QeCKJi1MJi1 rrpJi1eMaMJi1 OKpaCKJi1 BOJIOC HBJIHIOTCH MeJIJi1pOBaHJi1e, 6JIOH,lJ;Ji1pOBaHJi1e Ji1 KOJIOpJi1pOBaHJi1e. MeJl,Up08a1iUe - 3TO OCBeTJIeHJi1e BbI60pOQHbIX rrpH,n;ei1. ,L(aB- HO Ji13BeCTHO ,n;Ba KJIaCCJi1QeCKJi1X crroco6a, 3TO MeJIJi1pOBaHJi1e "Ha IllarrOQKY" Ji1 MeJIJi1pOBaHJi1e "Ha <pOJIbry". IIepBbli1 crroco6 ,n;aeT BJi13yaJIbHbIM 3<P<PeKT OCBeTJIeHJi1H BOJIOC Ha HeCKOJIbKO TOHOB, OQeHb OCBemaeT JIJi1O 3a CQeT MHomeCTBa OCBeTJIeHHbIX TOHeHb- KJi1X rrpH,n;OK. IIpJi1 BTOpOM crroco6e MeJIJi1pOBaHJi1H BbI MomeTe Ba- pbJi1pOBa Tb lllJi1pJi1HY Ji1 pacrrOJIOmeHJi1e rrpH,lJ;ei1, 3TO ,n;ame rr03BO- JIHeT KOppeKTJi1pOBaTb <POPMY JIJi1a. 165 
MeJIJi1pOBaHJi1e C OKpalllJi1BaHJi1eM B Me,n;HbIM IJ;BeT KOpHeBOM qaCTJi1 BOJIOC, TeMHbIM - Cpe,n;Het1, KOHIJ;OB BOJIOC - B CBeTJIbIM ,n;aeT S<p<peKT 3pJi1TeJIbHOrO y,n;JIJi1HeHJi1JI BOJIOC. BA01iaUp08a1iUe - 3TO o6pa6oTKa BOJIOC OCBeTJIJIIOIII;MMJi1 Cpe,n;CTBaMJi1 (nepOKCJi1,n;OM BO,n;OpO,n;a), KOTOpaJI rrp0Ji13BO,n;J1TCJI ,n;JIH 06eCBeqJ1BaHJi1JI BOOC, OCBeTJIeHJi1JI Ji1X ,n;0 orrpe,n;eJIeHHOrO IJ;Be- Ta Ji1JIJ1 pa3pbIXJIeHJ1H pOrOBOrO CJIOH BOJIOC C He3HaqJ1TeJIbHbIM OCBeT JIeHJi1eM rrJi1rMeHTa. MoaeJlupoea1iue npU1.£eCKU HBJIHeTCH qaCTbIO rrapJi1KMaXepc- Koro o6CJIymJi1BaHJ1H. IT pJi1qeCKJi1 C03,n;aIOTCH ,n;JIH rrpJi1,n;aHJi1H aKKY- paTHoM, KpaCJ1BOJ1 J1 rrpJ1BJIeKaTeJIbHOt1 BHelllHOCTJi1 MymQJ1HaM Ji1 meHIII;J1HaM. ITpHQeCKJi1 pa3,n;eJIHIOTCH Ha MymCKJ1e J1 meHCKJ1e, a TaKme Ha 6bIToBbIe (rroBce,n;HeBHbIe), BeQepHJ1e, cBa,n;e6HbIe, ,n;JIJI TopmecTBeHHbIx J1 o<pJ1IJ;J1aJIbHbIX MepOnpJi1.ffTJ1M J1 ,n;p. IIpJi1 BbI60pe cpacoHa J1 <POpMbI rrpJi1QeCKJi1 rrapJ1KMaXepoM yqJ1- TbIBaIOTCH oco6eHHOCTJ1 BHelllHOCTJi1 qeJIOBeKa (pOCT, rrOJIHOTa, <pop- Ma J1 oc06eHHOCTJ1 CTpOeHJ1H JIJ1IJ;a Ji1 ,n;p.), B03pacTHbIe J1 Ji1H,n;Ji1BJ1,n;y- aJIbHbIe oco6eHHOCTJi1 QeJIOBeKa, HarrpaBJIeHJi1H MO,n;bI, xapaKTep pa- 60TbI Ji1 ,n;p. IIpJ1QecKa Mo,n;eJIJ1pyeTcH TaKJi1M 06pa30M, QT06bI nO,rr-Iep- KJi1BaJIJ1Cb rrpJ1po,n;HbIe ,n;OCTOJ1HCTBa JIJi1IJ;a, cKpbIBaJU1Cb He,n;OCTa TKJ1. Bce rrpJ1QeCKJ1 rro HarrpaBJIeHHOCTJi1 JIJ1HJi1t1 rro,n;pa3,n;eJIHIOTCH Ha rrHTb TJ1nOB: 06paTHbIM (JIJ1HJ1Ji1 BOJIOC HarrpaBJIeHbI OT JIJ1IJ;a K 3aTbIJIKY), au;eHTpJi1QeCKJ1M (JIJi1HJ1J1 BOJIOC HarrpaBJIeHbI OT oIIpe- ,n;eJIeHHOrO IJ;eHTpa no POCTY BO.JIOC B pa3HbIe CTOpOHbI), KOHeH- TpJi1QeCKJi1M (JIJ1HJi1Ji1 HarrpaBJIeHbI OT JIJ1IJ;a, BJi1CKOB, 3a TbIJIKa K MaKYlllKe), <ppoHTaJIbHbIM (JIJi1HJ1J1 BOJIOC HarrpaBJIeHbI OT 3aTbIJI- Ka K JIJi1Y), Ji1H,n;J1BJ1,n;yaJIbHbIM (BbIIIOJIHeHHaJI C YQeTOM J1H,n;J1BJ1- ,n;yaJIbHbIX oc06eHHocTeM rroTpe6Ji1TeJIH). II pJi1 Mo,n;eJIJi1pOBaHJ1Ji1 rrpJi1QeCOK Ji1CIIOJIb3YIOTCH KOMrrbIOTep- HbIe TeXHOJIOrMJi1. C rrOMOIII;bIO IJ;Ji1<PpOBOM KaMepbI ,n;eJIaeTCH J1306- pameHJ1e JIJi1IJ;a rroTpe6J1TeJIH Ji1 BBO,n;J1TCH B rrporpaMMY rrepco- HaJIbHOrO KOMrrbIOTepa. II pJi1KJIa,n;HaJI rrporpaMMa rr03BOJIHeT MO- ,n;eJIJi1pOBaTb pa3JIJ1QHbIe BapJi1aHTbI rrpJi1QeCOK J1 MaKJi1Hma, rro,n;- 6J1pa Tb HaJi160JIee rro,n;xo,n;HIII;J1M nOTpe6Ji1TeJIIO Ba pJ1aHT. KpoMe CTpJ1mKJ1 BOJIOC, nOTpe6Ji1TeJIHM rrpe,n;JIaraIOTCH yc- ./Lyzu no 6pUm'b1O 20Jt08'bL U ./l,u1ta. TeXHOJIOrJi1QeCKJi1M rrpoecc 6pJ1TbH BKJIIOQaeT: 166 
· IIO,n;rOTOBJi1TeJIbHble pa60TbI (,n;e3Ji1H<peKI1H Ji1HCTpYMeHTOB, MbITbe PYK, YKpbIBaHJi1e nOTpe6Ji1TeJIH CaJIcpeTKOt1, rrpJi1rOTOBJIe- HJ1e MbIJIbHOti rreHbI); · rrpoecc 6pJ1TbH (HaHeCeHJ1e rreHbI Ha JIJi1QO Ji1 rOJIOBY, 6pl1- Tbe BOJIb HarrpaBJIeHJ1H pOCTa BOJIOC, BTOpJi1qHOe HaHeCeHJi1e neHbI, 6pJ1Tbe rrpOTJ1B HarrpaBJIeHJi1H pOCTa BOJIOC); · 3aKJIIOQJ1TeJIbHble pa60TbI (yaJIeHJ1e OCTaTKOB MbIJIbHOM rreHbI, CHHTJi1e CaJIcpeTOK). CmpUJlCKa YCOB U 6opoa rr03BOJIHeT COXpaHJi1Tb rrpJi1BJIeKaTeJIb- HOCTb J1 CTY1JIb, CKpbITb e<peKTbI JIJ1Qa IToTpe6Ji1TeJIH. KpOMe CTpJi1m- KJi1, BblnOJIHHIOTCH OTTHmKa Ji1 3aBJi1BKa YCOB. TeXHJi1Ka CTpJi1mKJi1 JIJ1HHbIX, KOpOTKJ1X Ji1 cpJ1rYPHbIX YCOB J1 6opo pa3JIJ1qaeTCJI. I1pJi1 CTpJi1mKe 6opo,n; J1 YCOB YQJi1TbIBaIOTCH oco6eHHOCTJi1 <POpMbI JIJi1a, Hoca, <popMa 11 rrOJIHOTa ry6, TJi1rr rJIa3, pOCT qeJIOBeKa J1 ,n;p. YC.ltyza no yxoay 3a 'KOJICeu ./l,u1{a U meJla ('KOCMemU'tteC'KaJL YC./Lyza) - 3TO <pJi13Ji1QeCKOe J1 XJ1MJ1QeCKOe B03,n;eMCTBJi1e Ha Komy JIJi1Qa J1 TeJIa, 6pOBJi1 J1 peCHJ1IJ;bI QeJIOBeKa B eJI.HX OMOJIOmeHJi1.H, a TaKme rrpJi1,n;aHJ1H JIJi1IJ;Y Ji1H,n;Ji1BJ1yaJIbHoti Bblpa3Ji1TeJIbHOCTJi1 C Ji1CnOJIb30BaHJ1eM cpeCTB ,n;eKopaTJi1BHoti KOCMeTJ1KJi1 ,n;JI.H y,n;OB- JIeTBOpeHJi1H 3CTeTJi1QeCKJ1X rrope6HocTeti QeJIOBeKa B COOTBeT- CTBJi1J1 C MOOM. J1crrOJIHJi1TeJIJi1 YCJIyr ITO yxo,n;y 3a KomeM JIJ1a Ji1 TeJIa ,n;OJImHbI Ji1MeTb CITeQMaJIbHOe rrpo<peCCY10HaJIbHOe Ji1 Me,n;Ji1- IJ;Ji1HCKOe 06pa30BaHJi1e He HJi1me cpe,n;Hero. ;IJ,JIJI yxo,n;a 3a Kometi JIJi1IJ;a Ji1CITOJIb3YIOTCH MaCKJi1. MCIIOJIb30- BaHJi1e MaCOK Tpe6yeT npe,n;BapJi1TeJIbHOrO Ji13YQeHJi1.H TJi1rra KOmJi1, ee QYBCTBJi1TeJIbHOCTJi1 Ji1 <PM3Ji10JIOrJi1QeCKJi1X oco6eHHocTeti QeJIO- BeKa. MaCKJi1 rrpJi1MeHHIOTCH KOCMeTOJIOraMJi1 TOJIbKO B COOTBeT- CTBJi1Ji1 C Ji1HCTpYKIJ;Ji1eti ITO Ji1CrrOJIb30BaHJi1IO. YC./Lyza no yxoay 3a 1iozmJL.MU (.Ma1iUK1Op, neBUK1Op) - 3TO <pJi13J1QeCKOe Ji1 XJi1MJi1QeCKOe B03,n;eMCTBJi1.H Ha HOrTJi1 Ji1 Komy KJi1C- Teti PYK, CTorr ,n;JI.H Ji1X 03OpOBJIeHJi1.R Ji1 3aI..IJ;Ji1TbI B QeJIHX y,n;OB- neTBOpeHI1.H rJi1rJi1eHJi1QeCKJi1X 11 3CTeTJi1QeCKJi1X rroTpe6HOCTet1 JIID- ,n;eti. Y c.rryrJi1 no yxo,n;y 3a HOrTHMJi1 Ji1 Kometi KJi1CTeM PYK (MaHJi1KIOp) VI yxo,n;y 3a HOITHMJ1 Y1 Kometi CTorr (rre,n;J1KIOp) ,n;OJImHbI COOTBeT- CTBOBaTb CaHY1TapHO-rY1rY1eHY1QeCKJ1M HOpMaTY1BaM (McrrOJIb30BaHJi1e KpOBOOCTaHaBJIY1BaIOI..IJ;Ji1X rrperrapaTOB, CTepI1JIJi13aTOpOB 11 T. ,n;.). 167 
B KaqeCTBe OHOM M3 rrapMKMaXepCKMX ycyr rroTpe6MTe- RM rrpearaeTCH MaCCam. MaccaJfC - <p113MQeCKOe B03et1CTBMe ,n;H OMOOJKeHMH Mu;a M IIleM rroTpe6J1TeJI.ff. IIpM OKa3aHMM rra- pMKMaXepCKMX YCJIyr MOmeT BblrrOJIHRTbCR yc.rryra rro Maccamy rOJIOBbI. Maccam CHMMaeT YCTaJIOCTb, rOJIOBHYIO 60b. Maccam Ma M lieM, KOCMeTMqeCKMe ycyrM MorYT ocyrn;e- CTBJIHTbCH TOJIbKO B CTporOM COOTBeTCTBMM C MHCTPYKIJ;MHMM 11 C yqeTOM MH,n;MBJ1yaJIbHbIX oc06eHHocTe:t1 JIIO,n;et1. fIocmUJlCep1-t'bLe YC./l,YZU II03BOHIOT rroTpe6MTeHM, CTpa,n;a- IOMM CMbHbIM rrope,n;eHMeM I1JIM rrOHbIM Bblrra,n;eHMeM BOOC, rrpe,n;oxpaHHTb rOOBY OT BHeIIlHMX B03,n;ei1cTBMM M CKpbITb He,n;o- CTaTOK BOOCHHoro rrOKpOBa MCKYCCTBeHHbIMM BoocaMM. IIocmu- JlCep1i'bLe pa60m'bL - 3TO M3rOTOBeHJ1e M peMOHT rrapMKOB, Ha- Ka,n;HWX YCOB, 60po,n;, 6aKeH6ap,n;, rroyrrapMKoB, HaKaOK, KOC, IIIMHbOHOB M YKpaIlleHMM M3 BOOC rro MH,n;MBM,n;yabHbIM 3aKa3aM rroTpe6MTeJIH. I10cTMmepHble ycyrM BblrrOJIHHIOTCH rro TeXHMqeCKMM orrM- caHMHM M 06pa3aM-MoeHM, M3rOTOBeHHbIM M3 HaTypabHo- ro M CMHTeTMqeCKOrO MaTepMaa (BOOC) B COOTBeTCTBMM C HOp- MaTMBHbIMM OKYMeHTaMM. B KaQeCTBe MaTepMaJIOB RH M3rOTOBJIeHMH BOJIOC MCrrOJIb- 3YIOTCH ,n;MHHble meHCKMe BOJIOCbI, cpe3aHHble MM BblqeCaH- Hble. HaM60ee KaQeCTBeHHbIMJ1 HBHIOTCH cpe3aHHble BOOCbI. BblqeCaHHble BOOCbI Tpe6YIOT 60ee TIII;aTebHOM 06pa60TKM. BOJIOCbI MHOM OT 46 o 80 CM MCrrOJIb3YIOTCH H KOC M rrapM- KOB C JIMHHbIMM BOJIOCaMM, ,n;JIMHOt1 OT 15 ,n;o 45 CM - ,n;H rrapM- KOB M pa3MqHWX 06aBeHMM K M3,n;eMHM M3 MCKyccTBeHHwx BOOC, BOOCbI ,n;MHOM MeHee 15 CM - H pa3JIMqHbIX HaKJIa- ,n;OK. KpoMe Toro, MCrrOJIb3yeTcR BOOC mMBOTHbIX, B OCHOBHOM IIlepcTb aHropcKMx K03 M HKOB, a TaKme MCKyccTBeHHble BOOCbI J13 u;eIO03bI M rrOJIMaMMHbIX BOOKOH. IIOJIJ1aMM,n;Hble BOJIOK- Ha MMeIOT 60JIee H113KYIO IJ;eHY, qeM BOJIOCbI qeOBeKa, HO o6JIa- ,n;aIOT HeeCTeCTBeHHbIM 6ecKoM, 60ee HM3K0t1 rrpOqHOCTbIO M ynpyrocTbIO. 168 
OCHOBHbIMI1 I1HCTpYMeHTaMJi1 Ji1 rrpJi1CrrOC06JIeHJi1HMJi1 ,lJ;JIH Ji13- rOTOBJIeHJi1H rrapJi1KOB HBJIHIOTCH Tpec6aK (YCTPOMCTBO ,lJ;JIH TpeCO- BaHJi1H - HaTJIrJi1BaHJi1JI HJi1TeM) Ji1 Kap,lJ;a (Ji1HCTpYMeHT ,lJ;JIH rrep- BJi1qHOti o6pa6oTKJi1 OCTpJi1meHHbIX BOJIOC - Ji1X paCqeCbIBaHJi1H Ji1 rrepeMeIllJi1BaHJi1H ). Pa3HOBJi1,lJ;HOCTbIO rrOCTJi1mepHbIX YCJIyr HBJIHeTCH Ji13rOTOBJIe- HJi1e lllJi1HbOHOB. IIIJi1HbOHbI pa3JIJi1QaIOTCH rro <popMe OCHOBaHJi1H, pa3MepaM, ,lJ;JIJi1He BOJIOC, KOHCTPYKTJi1BHbIM oco6eHHOCTHM rrOCT- pOeHJi1H. IToCTJi1mepHble YCJIyrJi1 BKJIIOQaIOT B ce6H yxo,n; 3a Ji13,n;eJIJi1H- MJi1 Ji13 HaTypaJIbHbIX Ji1 Ji1CKYCCTBeHHbIX BOJIOC, B QaCTHOCTJi1, QJi1C- TKY, MbITbe, OKpaCI<:Y, XJi1MJi1QeCKYIO 3aBJi1BKY, CTpJi1mKY, YKJIa,lJ;- KY, ocpopMJIeHJi1e rrpJi1QeCKJi1. Y CJIyrJi1 MorYT rrpe,n;JIara TbCJI rroTpe6Ji1TeJIHM B KOMrrJIeKce. ITpe,n;JIOmeHJi1e KOMrrJIeKCa TeXHOJIOrJi1QeCKJi1 COBMeCTJi1MbIX YCJIyr CTpJi1mKa, KOCMeTJi1QeCKJi1e YCJIyrJi1, MaHJi1KIOp, rre,n;Ji1KIOp. ,n:orrOJIHJi1TeJIbHble YCJIyrJi1 rra pJi1KMaXepCKJi1X BKJIIOqaIOT rrpe,n;- JIOmeHJi1e rroTpe6J1TeJIHM rrpOXJIa,lJ;Ji1TeJIbHbIX HarrJi1TKOB, Ko<pe J1 ,n;p., OKa3aHJi1e KOHCY JIbTaJ10HHbIX YCJIyr J1 peaJIJi13aJi1IO corrYT- CTBYIOIII;Ji1X TOBa pOB J1 KOCMeTJ1QeCKJi1X Cpe,lJ;CTB. ITa pJi1KMaXepbI Ji1 KOCMeTOJIOrJ1 ,lJ;OJImHbI J1MeTb crreIJ;J1aJIbHOe rrpo<peCCJi10HaJIbHOe 06pa30BaHJ1e J1 a TTeCTaJ1IO B COOTBeTCTBJ1J1 C KBaJIJ1<pJi1KaJ1eti. TpaucnopmUbLe YCJl.yzu (a8mompaucnopmUbLe YC.ILyzu, YC.ILyzu no nepe8031Ce 6aza:»ca u mpaucnopmup081Ce ZPY308, uucflop.M.a'Lfuouuo-cn pa601lUOe o6cJl. y:»cu8auue) Y ,lJ;OBJIeTBOpH- IOT rroTpe6HOCTJi1 HaCeJIeHJi1H B rrepeB03Ke rraCCamJi1pOB, Ji1X 6ara- ma, rpY30B Ha 6JIJi1mHJ1e J1 ,n;aJIbHJ1e paCCTOHHJi1H. TpaHcrropTHble YCJIyrJi1 OKa3bIBaIOTCH Ha OCHOBe MaTepJi1aJIb- HO-TeXHJi1QeCKOM 6a3bI, B KOTOPYIO BXO,n;HT TpaHcrropTHble cpe,n;- CTBa, cpe,n;CTBa 06CJIymJ1BaHJ1H TpaHcrropTa, o6opy,n;OBaHVIe rro peMOHTY, rrOMeIII;eHJ1H ,n;JIH CTOHHKJ1 J1 peMOHTa TpaHcrropTa. Herrocpe,n;CTBeHHbIMJ1 J1CrrOJIHJ1TeJIHMJi1 TpaHcrropTHbIX YCJIyr JIBJIHIOTCH JIJi1IJ;a, Ji1MeIOIII;J1e rrpaBO Ha Bom,n;eHJi1e Ji1 rrepeB03KY naCCamJi1pOB Ji1 rpY30B, MaCTepa rro 06CJIymJ1BaHJi1IO 11 peMOHTY TpaHcrropTa Ji1 o6opy,n;OBaHJi1H. 169 
TpaHcnopTHble YCJIyrJi1 nO,n;.rremaT 06H3aTeJIbHoti CepTHcpJ1- KaHJ1 B COOTBeTCTBJ1J1 C nOCTaHOBJIeHJ1eM rOCCTaH,n;apTa Pet> OT 23 cpeBpaJIH 1998 r. NQ 5 "0 HOMeHKJIaType npo,n;YKJ1Ji1 Ji1 YCJIyr (pa6oT), no,n;JIemaJi1X o6H3aTeJIbHot1 CepTJ1cpJi1KaJi1Ji1" (C Ji13Me- HeHJi1HMJi1, B pe,n;. nOCTaHOBJIeHJi1H rOCcTaH,n;apTa Pet> OT 25 OKTH6- pH 2000 r. NQ 72). OKa3aHJi1e TpaHcnopTHbIX YCJIyr ocyeCTBJIHeTCH no npe,n;- BapJi1TeJIbHot1 3aHBKe (Ji1JIJi1 6e3 Hee), C ocpopMJIeHJi1eM ,n;orOBopa Ha o6CJIymJi1BaHJ1e. Y CJIyrJ1 no nepeB03Ke rpY30B OcpOpMJIHIOTCH ,n;orOBopOM TpaHcnopTHot1 3Kcne,n;J1QJ1J1. Tpa1icnopm1ia.fl YC./Lyza - pe3YJIbTaT ,n;eHTeJIbHOCTJ1 J1cnOJI- HMTeJIH TpaHcnopTHot1 ycnyrJ1 no y,n;oBJIeTBOpeHJ1ID nOTpe6Hoc- Tet1 rraCcamJ1pa, rpY30oTrrpaBJ1TeJIH J1 rpY30rrOJIYQaTeJIH B rrepe- B03Kax B COOTBeTCTBJi1Ji1 C YCTaHOBJIeHHbIMJi1 HOpMaMJ1 11 Tpe6oBa- HJ1RMJ1. TpaHcrropTHble YCJIyrJ1 KJIaCCJi1cpJi1QJ1PYIOT Ha rpynrrbI Ji1 BJi1,n;bI. TpaHcnopTHble YCJIyrJi1 IIo,n;pa3,n;eJIHIOTCH Ha TpJ1 rpyrrIIbI: . YCJIyrJ1 rraCCamJ1pCKOrO TpaHcIIopTa; . YCJIyrJ1 rpY30Boro TpaHcrropTa; . YCJIyrJ1 TpaHcrropTHot1 3Kcrre,n;J1QJ1J1. Tpa1-£cnopm1ioe 06cAYJICu8a1-£Ue - npoecc rrpe,n;OCTaBJIeHJi1H TpaHcrropTHbIX YCJIyr nOTpe6J1TeJIHM B COOTBeTCTBJi1J1 C YCTaHoB- JIeHHbIMJ1 HOpMaMJ1 J1 Tpe6oBaHVlHMJ1. Tpa1-£CnOpm1-£bLU cep8uc - Ha60p TpaHcrropTHbIX YCJIyr, rrpe,n;ocTaBJIHeMbIX npJ1 rrepeBo3Ke rpY30B J1 rraCCamJi1pOB. KpoMe OCHOBHOt1 TpaHcrropTHot1 YCJIyrJi1, rroTpe6J1TeJIHM rrpe,n;- JIaraIDTCH corrYTcTBYIOI1J;11e YCJIyrJ1. Conymcm8Y1Oa.fl, YCAyza - YCJIyra, rrpe,n;OCTaBJIHeMaH rrac- camJ1py, rpY30oTnpaBJ1TeJIIO J1JIJ1 rpY30nOJIYQaTeJIIO OpraHJ13a- D;MHMJ1 TpaHcrropTHoro KOMrrJIeKCa J1JIJ1 rpam,n;aHaMJ1-rrpe,n;rrpJ1HJ1- MaTeJIHMJ1, Henocpe,n;CTBeHHO He CBH3aHHaH C rrepeBo3Kot1, Ha- rrpJi1Mep, YCJIyrJ1 rrJ1TaHJ1H J1 CBH3J1. TpaHcnopTHwe YCJIyrJ1 OKa3WBaIOTCH C J1CrrOJIb30BaHJ1eM TpaHcrropTa o6I1J;ero nOJIb30BaHJ1H (meJIe3Ho,n;opomHblt1, B03,n;yw- Hblt1, MOpCKOt1, aBTOM06J1JIbHbIW, peQHot1 TpaHcrropT), o6ecrre- 'llJ1BaIOm;ero rrepeB03KY rraCCamJ1pOB J1 rpY30B J1 rrpe,n;OCTaBJIeHJ1e 170 
YCJIyr TpaHCIIOpTHOM 3KCIIe,n;J1II;J1Ji1 Ha OCHOBe YCTaBOB Ji1 Ko,n;eKCOB COOTBeTCTBYIOrn;J1X BJi1,n;OB TpaHcrropTa J1 J1HbIX <pe,n;epaJIbHbIX 3a- KOHOB Ji1 npaBOBbIX aKTOB PCP. JilcnOJl/I-tumeJl'b mpa1-£cnopm1iOU YC./Lyzu - <pJ13J1QeCKOe J1JIJ1 ropJi1,l];J1QeCKOe JIJi1IJ;O, HBJIHIOI..IJ;eeCH CTOpOHOti ,l];OrOBOpa rrepeB03- KJi1, KOTopoe rrpe,l];OCTaBJIHeT YCJIyrJ1. JIompe6umeJt'b mpa1icnopm1iou YC./LYzu - cpJi13Ji1QeCKOe Ji1JIJi1 ropJi1,l];Ji1QeCKOe JIJi1O, HBJIHIOrn;eeCH CTOpOHOt1 ,l];OrOBOpa rrepeB03- KJi1, KOTopoe J1CrrOJIb3yeT YCJIyry. · YCJIyrJi1 rraCCaJi1pCKOrO TpaHCIIopTa IIo,n;pa3,n;eJIHIOTCH Ha llleCTb BJ1,n;OB: > YCJIyrJ1 naCCamJ1pCKOrO meJIe3Ho,l];OpOmHOro TpaHcrropTa; > YCJIyrJi1 rracCamJi1pCKOrO peQHOrO TpaHcrropTa; > YCJIyrJ1 rraCCamJ1pCKOrO MopcKoro TpaHcrropTa; > YCJIyrJ1 rraCCamJ1pCKOrO B03,l];YlllHoro TpaHcrropTa; > YCJIyrJ1 rraCCamJi1pCKOrO aBTOM06VIJIbHOrO TpaHCIIopTa; > YCJIyrJ1 rraCCamJ1pCKOrO rOpO,l];CKOrO 3JIeKTpJi1QeCKOrO TpaHC- rropTa. JIaccaJICupc'Kue nepee03'KU - TpaHcrropTHble YCJIyrJi1 rro rre- peMern;eHJ1IO rraCCamJ1pOB, CBH3aHHble C 6e30rracHocTbIO, CBoeB- peMeHHOCTbIO Ji1 KOMcpOpTHOCTbIO rrepeB03KJi1 rraCCamJi1pOB, a TaK- me C coxpaHHOCTbIO 6arama. JIIO,n;J1, rrepeMern;aIOI..IJ;Ji1eCH C Ji1CrrOJIb- 30BaHJ1eM TpaHcnopTHbIX cpe,n;CTB, HBJIHIOTCH rraCCamJ1paMJi1. JIac- caJICup - <pJ13Ji1QeCKOe JIJi1IJ;O, J1MeIOrn;ee ,l];OrOBOp (6Ji1JIeT) rrepe- B03KJi1. . BTopaH rpyrrrra TpaHcrropTHbIX YCJIyr - YCJIyrJi1 rpY30Boro TpaHcrropTa. BbI,n;eJIHIOT rrHTb BJi1,n;OB YCJIyr: > YCJIyrJ1 meJIe3Ho,n;opomHoro TpaHcrropTa; > YCJIyrJi1 peQHOrO TpaHcrropTa; > CJIyrJi1 MopcKoro TpaHcnopTa; > YCJIyrJ1 B03,n;YlllHoro TpaHcrropTa; > YCJIyrJ1 aBTOM06Ji1JIbHOrO TpaHcrropTa. TpY308'bLe nepe803'KU - 3TO TpaHcrropTHble YCJIyrJ1 rro rre- peMern;eHJ1IO MaTepMaJIbHbIX eHHocTeM, CB.ff3aHHble C J1X coxpaH- HOCTbIO Ji1 cBoeBpeMeHHocTbIO ,n;OCTaBKJ1. I1pJ1 OKa3aHJ1J1 YCJIyr rpy- 171 
30BOM rrepeB03KJ1 CYIII;eCTBYIOT OTrrpaBJIHIOIII;aH rpY3 J1 rrpJ1HJ1Ma- IOIII;aH CTOpOHbI. rpY300mnpaBUmeJto - rroTpe6J1TeJIb TpaHCrrOpTHbIX YCJIyr, C,n;aBlllJ1M rpY3 K rrepeB03Ke J1 YKa3aHHbIM B KaqeCTBe OTrrpaBJ1- TeJIH B ,n;OrOBOpe rrepeB03KJ1. rpY30nOAY1.£amMo - rroTpe6J1TeJIb TpaHCrrOpTHbIX YCJIyr, rrpJ1HJ1MaIOIII;J1M rpY3 rrOCJIe rrepeB03KJi1 Ji1 YKa3aHHbIM B KaqeCTBe rrOJIyqa TeJIH B ,n;OrOBOpe rrepeB03KJi1. TpaHCrrOpTHble YCJIyrJi1 OKa3bIBaIOTCH Ha OCHOBe ,n;OrOBOpa rrepeB03KJi1. I{020BOp nepeB031\,U - ,n;OKYMeHT (COrJIallleHJi1e) Mem- ,n;y Ji1CnOJIHJi1TeJIeM Ji1 rroTpe6Ji1TeeM TpaHcrropTHbIX YCJIyr, B KO- TOpOM perJIaMeHTJi1pYIOTCH 06H3aTeJIbCTBa Ji1 B3aJi1MHaH OTBeTCTBeH- HOCTb CTOpOH rrpJi1 rrepeB03Ke. . TpeTbH rpyrrrra TpaHcrropTHbIX YCJIyr - TpaHcrropTHaH 3K- crre,n;Ji1Ji1H. Tpa1icnopmua.fl, 31\,CneaUtf-U.fl, - 3TO TpaHcrropTHble YCJIyrJi1, CBH3aHHwe C OpraHJi13aJi1eM npoecca OTrrpaBKJi1 Ji1 rrOJIYQeHJi1H rpY3a, a TaKme ,n;pyrJi1X pa60T, Ji1MeIOIII;Ji1X OTHOIlleHJi1e K rrepe- B03Ke, B COOTBeTCTBJ1J1 C ,n;orOBopOM. K OCHOBHbIM BJ1,n;aM YCJIyr TpaHcrropTHOM 3Kcrre,n;Ji1J1J1 OTHO- CHTCH: . Ji1HcpopMaJi10HHble YCJIyrJ1; . YCJIyrJi1 rro o<popMJIeHJi1IO ,n;OKYMeHTOB; . YCJIyrJi1 rro 06pa6oTKe rpY30B; . rrpoqJi1e YCJIyrJi1 TpaHcrropTHOM 3Kcrre,n;Ji1Ji1Ji1. IT pe,n;rrpJi1HTJi1e Ji1JIJi1 crreQJi1aJIJi1CT, OpraHJ13YIOIII;Ji1e Ji1 rrpe,n;oc- TaBJIHIOIII;Ji1e TpaHcrropTHble YCJIyrJ1 rrpJi1 rpY30BbIX rrepeB03Kax, Ha3bIBaIOTCH 31\,CneaUmopOM. ITO,n;P06HO paCCMOTpJi1M TpaHcrropTHwe YCJIyrJi1 Ha rrpJi1Mepe YCJIyr rraCCamJi1pCKOrO aBTOM06wJIbHOrO TpaHcrropTa. YCJtYZU naccaJICUpc1COZO a8mo.M.o6UJtbUOZO mpaucnopma nOOpa30eJl,Sf, 'IOmc Sf, ua: . YCJIyrJ1 no Henocpe,n;CTBeHHOMY rrepeMem;eHJi1IO rraCcamJi1- pOB Ji1 6arama C Ji1CrrOJIb30BaHJi1eM aBTOTpaHcrropTHbIX cpe,n;CTB; . YCJIyrJ1, He CBH3aHHble C rrepeMeIII;eHJi1eM rraCCamJi1pOB Ji1 6arama C Ji1CrrOJIb30BaHJi1eM aBTOTpaHcrropTHbIX cpe,n;CTB, HO Ji1Me- IOIII;J1e Herrocpe,n;cTBeHHoe OTHOIIIeHJi1e K rrepeB03Ke. 172 
IT 0 peZYA.fl, p1-LOCm U oCY14eCm8./l,e1-L U.fl, YCJIyrJ1 rro rrepeB03Ke 6bIBaIOT perYJIHpHble J1 HeperYJIHpHble (pa30Bble). B 3a8UCUMocmu om cmene1iU Y1.£acmUJL naccaJICupa 8 ycma- 1iOMe1iUU napaMemp08 nepe8031\,U YCJIyrJ1 MorYT 6bITb CJIe,n;yIO- J1MJ1 : - rraCcamJ1p orrpe,n;eJIHeT MapmpYT, MeCTa OCTaHOBKJ1 J1 BpeMH OTrrpaBJIeHJ1H; - rraCcamJ1p onpe,n;eJIHeT MeCTa OCTaHOBKJ1, a MapmpYT J1 paCrrJ1CaHJ1e ,n;BJ1meHJ1H YCTaHOBJIeHbI 3apaHee; - rraCcamJ1p He rrpJ1HJ1MaeT yqaCTJ1H B orrpe,n;eJIeHJ1J1 rrapa- MeTpOB rrepeB03KJ1, rrOCKOJIbKY OHJ1 YCTaHOBJIeHbI 3apaHee. B 3a8ucUMocmu 01n 8Uaa Coo614e1-LU.fl, rrepeB03KJ1 MorYT 6bITb ropo,n;CKJ1MJ1, rrpJ1rOpo,n;HbIMJ1, Mem,n;yropo,n;HbIMJ1 J1 Mem,n;YHa po,n;- HbIMJ1. IT 0 1ia31ia1.£e1iU1O YCJIyrJ1 rro rrepeB03Ke rro,n;pa3,n;eJIHIOTCH Ha rrepeB03KJ1 06III;ero rrOJIb30BaHJ1H J1 crreJ1aJIbHble rrepeB03KJ1 (rre- peB03KJ1 crreIJ;J1aJIbHO OpraHJ130BaHHbIX rpyrrrr JIIO,n;eti). B 3a8UCUMocmu om BUa08 UCnO./l,'b3yeM'bLX aBmOmpa1-Lcnop- m1i'bLX cpeacm8 YCJIyrJ1 rro nepeB03Ke rro,n;pa3,n;eJIHIOTCH CJIe,n;yIO- IIJ;J1M 06pa30M: - rrepeB03KJ1 aBT06ycaMJ1; - rrepeB03KJ1 JIerKOBbIMJ1 aBTOM06J1JIHMJ1 (B TOM QJ1CJIe JIer- KOBbIMJ1 TaKCOMOTOpaMJ1); - rrepeB03KJ1 rpY30BbIMJ1 aBTOM06J1JIHMJ1, crreIJ;J1aJIbHO 060- py,n;oBaHHbIMJ1 ,n;JIH rrepeB03KJ1 rracCamJ1poB. Y CJIyrJ1, He CBH3aHHble C rrepeMeIII;eHJ1eM rr3CCamJ1pOB J1 6arama C J1CrrOJIb30BaHJ1eM aBToTpaHcrropTHbIX cpe,n;CTB, HO J1Me- IOIII;J1e Herrocpe,n;cTBeHHoe OTHOmeHJ1e K rrepeB03Ke, BKJIIOQaIOT B ce6H: - YCJIyrM rro rrpo,n;ame rrpoe3,n;HbIX ,n;oKYMeHToB (rrpo,n;ama, npJ1eM c,n;aBaeMbIX rrpoe3,n;Hblx ,n;oKYMeHToB, pe3epBJ1pOBaHJ1e MecT, ,n;OCTaBKa 6J1JIeTOB rro YKa3aHHoMY a,n;pecy J1 T. rr.); - J1H<popMaIJ;J10HHble YCJIyrJ1 (rrpe,n;ocTaBJIeHJ1e 3pJ1TeJIbHOM VI 3BYKOBOti J1H<popMaIJ;J1J1 0 MeCTe J1 BpeMeHJ1 OTrrpaBJIeHJ1H aB- 'roTpaHcrropTHbIX cpe,n;cTB, paCrrJ1CaHJ1J1 ,n;BJ1meHJ1H, TapJ1cpax, npaBJ1JIaX rrepeB030K J1 T. rr.); 173 
- OKa3aHJi1e YCJIyr B Me)J;nYHKTaX, KOMHaTaX MaTepJi1 Ji1 pe- 6eHKa, nOMeIII;eHJi1.HX OT)J;bIXa naCCamJ1pOB Ji1 T. n.; - npe,n;OCTaBJIeHJi1e CaHJi1Ta pHO-rJi1rJi1eHJi1qeCKJi1X YCJIyr; - YCJIyrJi1 no XpaHeHJi1IO VI o6pa6oTKe 6arama (ynaKoBKa 6arama, YCJIyrJ1 KaMep XpaHeHJi1.H, YCJIyrJi1 HOCJi1JIbIII;Ji1KOB Ji1 T. n.). 06III;Ji1e Tpe6oBaHJi1.H K YCJIyraM naCCamJi1pCKOrO aBTOM06Ji1JIb- Horo TpaHcnopTa BKJIIOQaIOT: - Tpe6oBaHJ1.R K ynpaBJIeHJ1IO npoeCCOM OKa3aHJi1H YCJIyr; - Tpe6oBaHJi1H K npoeccy OKa3aHJ1H YCJIyr; - Tpe6oBaHJi1H K pe3YJIbTaTY OKa3aHJi1H YCJIyr. B COCTaB nepCOHaJIa npe)J; rrp Ji1HTJi1.f1, OKa3bIBaIOIII;ero TpaHC- nopTHble YCJIyrJ1, BXO)J;.HT cneJi1aJIJi1CTbI: - rro 6e30naCHOCTJi1 ,n;opomHoro )J;BJi1meHJi1H rrpJi1 OKa3aHJi1Ji1 YCJIyr; - no OpraHJi13aJi1Ji1 rrepeB030K; - no no,n;,n;epmaHJi1IO aBTOTpaHcnopTHbIX cpe,n;CTB B TeXHJi1- QeCKJi1 Ji1CnpaBHOM COCTOJIHJi1Ji1, 06eCneQeHJi1IO npo<peCCJi10HaJIbH0t1 npJi1rO)J;HOCTJi1 nepCOHaJIa, OpraHJi13aJi1Ji1 MepOnpJi1JITJi1ti no o6ec- neQeHJi1IO 6e30naCHOCTJi1 )J;opomHoro ,n;BJ1meHJi1H; - Bo,n;Ji1TeJIJi1; - )J;Ji1CrreTQepbI, MeXaHMKJi1 (MaCTepa) KOJIOHH, OTpH)J;OB, MeXaHJi1KJi1 OT,n;eJIOB TeXHJi1QeCKOrO KOHTpOJI.H Ji1 T. )J;. PYKOBo,n;Ji1TeJIJi1 J1 cneJi1aJIJi1CTbI, CBH3aHHble C 06eCneQeHJi1eM 6e30rraCHOCTJi1 ,n;opomHoro ,lJ;BJi1meHJi1H npJi1 OKa3aHJi1J1 YCJIyr, ,n;OJI- mHbI MMeTb BbIClllee Ji1JIJi1 Cpe,l];Hee crreJi1aJIbHOe 06pa30BaHJi1e aBTOM06Ji1JIbHOrO npo<pJi1JIH JIJi160 rrpotiTJi1 cneJi1aJIbHYIO KBaJIJi1- <pJi1KaJi10HHYIO no,n:rOTOBKY B YCTaHOBJIeHHOM nopH,n;Ke, a TaKme Ji1MeTb ,n;OKYMeHTaJIbHOe nO)J;TBepm)J;eHJi1e 0 npoxom,n;eHJi1Ji1 a TTe- CTaJi1Ji1 Ha COOTBeTCTBJi1e )J;OJImHOCTJi1. IIo,n;roToBKa nepCOHaJIa (BO,D;Ji1TeJIeti) OCYIII;eCTBJI.HeTCH Ha OC- HOBe crreJi1aJIbHOrO o6YQeHJi1H, Ji1HCTpYKTameti, CTamJi1pOBOK, KBaJIJi1<pJi1KaJ10HHbIX 3K3aMeHOB, aTTeCTaU;Ji1M, KOHTpOJIH COCTOH- HJ1H 3,n;OpOBb.fl. II p01fecc O'Ka3a1-LUJi YC./LYZU BKJIIOQaeT rrpou;e,n;ypbI OpraHJi13a- MOHHO-TeXHOOrJ1QeCKOM rrO)J;rOTOBKJi1 Ji1 TeXHOJIOrJi1QeCKOrO npo- ecca OKa3aHJi1.H YCJIyrJ1, CBH3aHHoro C Henocpe,n;CTBeHHbIM B3aJi1- 174 
Mo,n;eticTBJ1eM J1CrrOJIHJ1TeJIH C rroTpe6J1TeJIeM YCJIyrJ1 rro rrepeB03- Ke (rracCamJ1pOM). CepBJ1CHaH eHTeJIbHOCTb rro rrpe,n;OCTaBJIeHJ1ID aBTOTpaHC- rropTHbIX YCJIyr Tpe6yeT OpraHJ13aJ10HHO-TeXHOJIOrJ1qeCKJ1X B03- MomHocTeti ,n;JIH 06eCrreqeHJ1H XpaHeHJ1H aBTOTpaHcrropTHWX cpe,n;CTB, J1X TeXHJ1qeCKOrO 06CJIymJ1BaHJ1H J1 peMOHTa, CBoeBpe- MeHHoro rrpOBe,n;eHJ1H rocy,n;apCTBeHHbIX TeXHJ1qeCKJ1X OCMOTpOB, rrpe,n;peMCOBbIX J1 rrOCJIepet1coBbIX TeXHJ1QeCKJ1X OCMOTpOB, rrpJ1- 06peTeHJ1H 3arraCHbIX QaCTeti J1 MaTepJ1aJIOB, 3KJ1rrJ1pOBKJ1, J1H- <popMaJ10HHOrO 06eCrreQeHJ1H J1 T. rr. Tex1-£u1.£ec1\,ue cpeacm8a U a01\,YMe1imCIAo1iOe o6ecne1.£e1iue yc- A yz BKJIIDQaIOT: aBTOTpaHcrropTHble cpe,n;CTBa; - rOpIOQe-CMa30QHble MaTepJ1aJIbI; - cpe,n;CTBa ,n;JIH peMOHTa J1 TeXHJ1QeCKOrO 06CJIymJ1BaHJ1H aBTOTpaHcrropTHbIX cpe,n;CTB; - cpe,n;CTBa ,n;J1CrreTQepcKoti CBH3J1, o6opy,n;OBaHJ1e, OCHa- III;eHJ1e J1 ,n;OKYMeHTaJ1H (rrYTeBble JIJ1CTbI, rpa<pJ1KJ1 pa60TbI BO- ,n;J1TeJIeti) ; - mypHaJIbI rrpoxom,n;eHJ1H J1HCTpYKTameM J1 Me,n;J1J1HCKJ1X OCMOTpOB Bo,n;J1TeJIet1, TeXHJ1QeCKJ1X OCMOTpOB aBTOTpaHcrropTHbIX cpe,n;CTB, YQeTa J1 aHaJIJ13a cxo,n;a aBTOTpaHcrropTHbIX cpe,n;CTB C JIVIHJ1VI, YQeTa o6HapymeHHbIX He,n;OCTaTKOB B OpraHJ13aJ1J1 ,n;BJ1- meHJ1H J1 COCTOHHVIJ1 ,n;opor, YJIJ1 J1 VICKYCCTBeHHbIX coopymeHVIM VI T. rr.); - o6opy,n;OBaHJ1e MapmpYTOB JIJ1HetiHbIMJ1 coopymeHJ1HMJ1 VI JiiX J1H<popMaJ10HHOe 06eCrreQeHJ1e. Cep8UC1-£a.fl, ae.fl,meJLo1iOcmo BKJIIDQaeT: - rrpe,n;peticoBoe (rrOCJIepeticoBoe) 06CJIymJ1BaHJ1e; - rroca,n;KY (BbIca,n;KY) rraccamVIpOB VI rrorpY3KY (BbIrpY3KY) 6arama; - rrepeB03KY rraccamVIpOB J1 6arama. IIpe,n;peticoBoe (rrOCJIepeticoBoe) 06CJIymJ1BaHJ1e BKJIIOQaeT pa60TbI rro CBoeBpeMeHHOMY J1H<popMaVIOHHOMY 06CJIymJ1BaHJ1IO naCCamJ1pOB (rroTpe6J1TeJIeti), J1H<popMaJ1IO 0 BpeMeHJ1 VI Mec- Tax OTrrpaBJIeHJ1H (rrpJ16bITJ1JI) aBTOTpaHcrropTHbIX cpe,n;CTB, Map- 175 
mpYTax CJIe,n;OBaHI1.H J1 T. rr., C03,n;aHl1e y,n;06CTBa 3aKJIIOQeHJ1.H ,n;OrOBOpOB rrepeB03KJ1, rrpJ106peTeHJ1.H rrpOe3,n;HbIX ,n;OKYMeHTOB, pe3epBJ1pOBaHJ1.H MeCT. Y CJIyrJ1 aBTOM0611JIbHOrO rraCCamJ1pCKOrO TpaHCrrOpTa BKJIIO- QaIOT C03,n;aHJ1e y,n;06CTBa HaXOm,n;eHJ1.H rraCCamJ1pOB Ha aBTOBOK- 3aJIaX J1 rraCCamJ1pCKJ1X aBTOCTaHJ1.HX. I1acCamJ1paM rrpe,n;OCTaB- JI.HeTC.H B03MOmHOCTb rrOJIb30Ba TbC.H 3aJIOM OmVI,n;aHVI.H, KOMHa Ta- MJ1 OT,n;bIXa, KaMepOt1 XpaHeHJ1.H 6arama, KOMHaTOM MaTepVI VI pe6eHKa, rrYHKTOM Me,n;J1VIHCKOrO 06CJIymVIBaHVI.H. KpoMe TOrO, rraCCamVIpaM rrpe,n;OCTaBJI.HIOTC.H YCJIyrl1 o6III;eCTBeHHOrO rrJ1TaHJ1.H J1 T. rr. I1oCa,n;Ka (BbICa,n;Ka) rraCCamVIpOB J1 rrOrpY3Ka (BblrpY3Ka) 6a- rama rrp0J13BO,n;.HTC.H B COOTBeTCTBJ1J1 C rrpaBVIJIaMJ1 rrOCa,n;KVI - BbI- Ca,n;KVI B HerrO,n;BVImHO CTO.HIII;ee aBTOTpaHCrrOpTHOe Cpe,n;CTBO Ha o6opy,n;OBaHHbIX VIJIJ1 Heo6opy,n;OBaHHbIX OCTaHOBOqHbIX rrYHKTaX (B 3aBVICVIMOCTVI OT TeXHOJIOrVIJ1 rrepeB03KVI) rrpVI C06JIIO,n;eHJ1VI rrpa- BVIJI ,n;OpOmHOrO ,n;BVImeHJ1.H. ITepeBo3Ka rraCCamVIpOB OCYIII;eCTBJI.HeTCH C VICrrOJIb30BaHVI- eM aBTOTpaHcrropTHbIX cpe,n;CTB, 3aperVICTpVIpOBaHHbIX B opra- Hax rocy,n;apCTBeHHOt1 VIHCrreKVIJ1 6e30rraCHOCTVI ,n;opomHoro ,n;BVImeHJ1.H, COOTBeTCTBYIOIII;VIX Tpe6oBaHVI.HM raCT P 51 709, faCT 17.2.2.03, raCT P 17.2.02.06 J1 raCT 21393, 3KCrrJIyaTJ1py- eMblX COrJIaCHO rrpaBVIJIaM 11 PYKOBo,n;cTBaM rro J1X TeXHVIQeCKOM 3KCrrJIya TaIJ;VIVI, rrpoIlle,n;mJ1X TeXHIiiqeCKJ1M OCMOTp. ABToTpaHcrropTHwe cpe,n;cTBa rro Ha3HaQeHVIIO Iii BJ1,n;y VIC- rrOJIHeHJ1.H ,n;OJImHbI COOTBeTCTBOBaTb BJ1,n;y rrepeBo30K, ,n;opomHbIM VI rroro,n;HO- KJIVIMa TVIqeCKVIM YCJIOBVI.HM. B rrpoecce 3KCrrJIyaTaIJ;J1VI aBToTpaHcrropTHbIX cpe,n;cTB o6ec- rreQVIBaeTC.H pa6oTocrroco6HoCTb CVICTeM, rro,n;,n;epmVIBaIOIII;VIx TeM- rrepaTYPY, COCTaB B03,n;yxa J1 ypoBeHb mYMa B Ka6VIHe Bo,n;J1TeJIH VI rracCamJ1pCKOM CaJIOHe. I1pJ1 rrepeBo3Ke rraccamVIpOB VIM rrpe,n;OCTaBJI.HeTCH Heo6xo- ,n;J1Ma.H J1 cBoeBpeMeHHa.H 3BYKoBaH VI BVI3yaJIbHa.H VIHcpopMaIJ;J1.R rro BorrpocaM, CB.H3aHHbIM C OKa3aHVIeM YCJIyr rro rrepeBo3Ke. Bo,n;J1TeJIM, oCYIII;eCTBJI.HIOIII;J1e rrepeB03KJ1 rraccamVIpoB, ,n;OJI- mHW HMeTb Bo,n;J1TeJIbCKOe y,n;ocToBepeHHe Ha rrpaBo yrrpaBJIe- 176 
HJ1H aBTOTpaHCrrOpTHbIM Cpe,n;CTBOM COOTBeTCTBYIOIII;et1 KaTerOpJ1Ji1, ,n;OKYMeHT 0 rrpOXOm,n;eHJi1Ji1 B YCTaHOBJIeHHble CpOKJi1 Me,n;J1IJ;Ji1HC- KOrO OCBJi1,lJ;eTeJIbCTBOBaHJi1H, rrYTeBot1 JIJi1CT C OTMeTKaMJi1 0 rrpo- XOm,lJ;eHJi1Ji1 rrpe,lJ;pet1coBoro Me,lJ;Ji1IJ;Ji1HCKOrO OCMOTpa, rrpe,lJ;pet1co- BOrO OCMOTpa aBTOTpaHCrrOpTHOrO cpe,n;CTBa, a TaKme ,n;PyrJi1e ,n;OKYMeHTbI (rpacpJi1K ,n;BJi1meHJi1H, cxeMa MapmpYTa C YKa3aHJi1eM orraCHbIX yqaCTKOB Ji1 T. rr.), Heo6xo,n;Ji1Mble ,n;JIH ocyr..u;eCTBJIeHJi1H OT,n;eJIbHbIX BJi1,n;OB rrepeB030K. I1YTb CJIe,n;OBaHJi1H aBTOTpaHcrropTHoro cpe,n;CTBa (MaplllPYT) Ji1 rrapaMeTpbI ero ,n;BJi1meHJi1H (paCrrJi1CaHJi1e, CKOpOCTb, MeCTa OC- TaHOBOK Ji1 T. rr.) ,n;OJImHbI COOTBeTCTBOBaTb YCJIOBJi1HM ,n;orOBopa rrepeB03KJi1, YCTaHOBJIeHHbIM B TeXHJi1QeCKJi1X ,lJ;OKYMeHTax, C 06H- 3a TeJIbHbIM C06JIIO,n;eHJi1eM rrpaBJi1JI ,n;opomHoro ,lJ;BJi1meHJi1H. TexHo- JIOrJi1qeCKJi1e rrpOIJ;eCCbI KOHKpeTHbIX BJi1,n;OB rrepeB030K (aBTo6yc- Hble, TaKCOMOTopHble, rrepeB03KJi1 ,n;eTet1, Ji1HBaJIJi1,n;OB, rraCcamJi1- pOB Ha ropHbIX MapmpYTax, Mem,n;YHapo,n;Hble rrepeB03KJi1 Ji1 T. ,n;.) CJIe,n;yeT BblrrOJIHHTb C yqeTOM ,lJ;OrrOJIHJi1TeJIbHbIX crreJi1aJIbHbIX Tpe6oBaHMi1, YCTaHOBJIeHHbIX B COOTBeTCTBYIOIII;Ji1X HOpMaTJi1BHbIX ,n;OKYMeHTax. Ka1.£eCm80 YC./Lyzu xapaKTepJi13yeTcH CBoeBpeMeHHOCTbIO Ji1 CKOpOCTbIO, KOM<POpTHOCTblO, 3TJi1K0t1 Ji1 3CTeTJi1Kot1, KOMrrJIeKC- HOCTbIO, Ji1H<popMaTJi1BHOCTbIO Ji1 ,n;OCTOBepHOCTbIO, ,n;ocTyrrHocTbIO, coxpaHHOCTbIO 6arama, 6e30rraCHOCTbIO, 3KOJIOrJi1QHOCTbIO. C80e8peMe1-£1iOCm'b U C'KopOcm'b 06eCrreQJi1BaIOTCH ocyecTB- JIeHJi1eM rrepeB03KJi1 B COOTBeTCTBJi1M C YCTaHOBJIeHHbIM pacrrJi1ca- HJi1eM, ,n;pyrJi1MJi1 Tpe6oBaHJi1HMJi1 rro BpeMeHJi1 Ji1 CKOpOCTJi1 ,lJ;BJi1me- HJi1H aBTOTpaHcrropTHbIX cpe,n;CTB, rrpeAYCMOTpeHHbIMJi1 ,n;orOBopOM rrepeB03KJi1. KO.MlpOpm1iOcm'b, amU'Ka U acmemU'Ka 06eCrreQJi1BaIOTCH co- 6JIIO,n;eHJi1eM Tpe6oBaHJi1t1 K YCJIOBJi1HM 06CJIymJi1BaHJi1H rrpJi1 rrpe6bI- BaHJi1Ji1 rraCCamJi1pOB B aBTOTpaHcrropTHOM cpe,n;CTBe, a TaKme B HaQaJIbHOM, rrpOMemYTOQHbIX Ji1 KOHeqHOM rrYHKTax CJIe,n;OBaHJi1H, a Ji1MeHHO: ---- KOJIJi1QeCTBO rraCCamJi1pOB B aBTOTpaHcrropTHOM cpe,n;CTBe OJImHO COOTBeTCTBOBaTb YCTaHOBJIeHHOMY B ,lJ;OrOBope rrepeB03- KJi1 (eCJIJi1 3TO rrpe,lJ;YCMOTpeHO ,lJ;OrOBopOM), a TaKme HopMaM BMe- 177 
CTHMOCTM, rrpe,n:YCMOTpeHHbIM TeXHMqeCKOM XapaKTepMCTMKOM aBTOTpaHCrrOpTHOrO Cpe,n:CTBa; - rrepCOHaJI MCrrOJIHMTeJIH YCJIyr rro rrepeB03Ke ,n:OJImeH CO- 6JIIO,n:aTb 06rn:errpJi1HHTble HOpMbI rrOBe,n:eHJi1H (BemJIJi1BOCTb, ,n:06- pOmeJIaTeJIbHOCTb, KYJIbTypa peqM, BHelllHJi1ti BJi1,n:); - CaJIOHbI aBTOTpaHcrropTHbIX cpe,n:CTB, OCTaHOBOQHble rrYH- KTbI, rrOMeI..IJ;eHJi1H aBTOBOK3aJIOB Ji1 rraCCamJi1pCKMX aBTOCTaHMM ,n:OJImHbI 6bITb QJi1CTbIMM, 3CTeTJi1QHbIMJ1, oCBeIII;eHHbIMM, He ,n:o- rrYCKaIOTCH HeJi1CrrpaBHOCTM, KOTopble MorYT HaHeCTM Bpe,n: 3,n:0- pOBbIO M MMYIII;eCTBY rraccamMpOB; - ocpopMJIeHMe Ji1 co,n:epmaHJi1e aBTOTpaHcrropTHbIX cpe,n:CTB, OCTaHOBOqHbIX rr)'HKTOB, rrOMeIII;eHJi1J1 aBTOBOK3aJIOB M rraCcamJi1pc- KMX aBTOCTaHMM, BHelllHJ1M BM,lJ; rrepCOHaJIa ,n:OJImHbI COOTBeTCTBO- Ba Tb 06III;errpJi1HHTbIM HopMaM Ji1 cpJi1pMeHHOMY CTJi1JIIO MCrrOJIHJi1TeJIH; - TeMrrepaTypa, COCTaB B03,n:yxa Ji1 ypOBeHb lllYMa B CaJIOHe aBTOTpaHcrropTHoro cpe,lJ;CTBa Ji1 ,n:PyrMx rrOMeIII;eHMHX ,lJ;OJImHbI COOTBeTCTBOBaTb YCTaHOBJIeHHbIM HopMaM. KO.Mntl-e1\,c1iocmo rrpM OKa3aHJ1Ji1 YCJIyrM 06eCrreqJi1BaeTCH BbI- rrOJIHeHMeM Bcex COCTaBJIHIOIII;J1X TeXHOJIOrMqeCKOrO CO,lJ;epmaHJi1H YCJIyrJi1, a TaKme OKa3bIBaeT corrYTCTBYIOIII;Me YCJIyrJi1, COCTaB M Tpe60BaHJi1H K KOTOpbIM YCTaHOBJIeHbI B ,lJ;OrOBOpe rrepeB03KM. l11icpopMamUB1iocmo u aOCm08ep1iOCmo B rrpou;ecce OKa3a- HJi1H YCJIyr 06eCrreQMBaIOTCH rrpe,n:OCTaBJIeHMeM rraCCamJi1paM He- 06XO,lJ;Ji1MOM Ji1 ,n:OCTOBepHoti Ji1HcpopMaU;Ji1M 06 OTrrpaBJIeHJi1M (rrpJi1- 6bITMJi1) aBToTpaHcrropTHbIX cpe,n:CTB, rrpaBMJIaX rrpoe3,lJ;a M rrpo- B03a 6arama, MaplllpYTe, MeCTax pacrrOJIOmeHMH orHeTYlllMTeJIH J1 arrTeqKM, MeCTax pacrrOJIOmeHJi1H aBapMMHbIX BbIXO,n:OB M crro- c06ax Ji1X OTKpbITMH, crroco6e CBH3Ji1 C MCrrOJIHJi1TeJIeM. l1. oem yn 1iDCm 0 06eCrreQMBaeTCH 6e3,lJ;MCKpJi1MJi1HaMOHHbIM ,lJ;ocTyrroM pa3JIJi1qHbIX rpyrrrr rroTpe6Ji1TeJIeti (rracCamJi1poB) K rrOJIb30BaHJi1IO YCJIyroH B COOTBeTCTBJ1M C ee Ha3HaqeHJi1eM 3a CqeT YCTaHOBJIeHJi1H cooTBeTcTBYIOIII;MX COU;Ji1aJIbHbIX, 3KOHOMJi1QeCKMX Ji1 TeXHMQeCKMX xapaKTepJi1CTMK YCJIyrJi1. Coxpa1i1iocmo 6azaJICa 06eCrreQJ1BaeTCH ,lJ;OCTaBKoM 6arama B YCTaHOBJIeHHble CpOKM B rrYHKT Ha3HaQeHJi1H 6e3 rrOTepb Ji1 rro- Bpem,n:eHMM. 178 
Tpe608a1iUJL 6e30naC1iOcmu 06eCneqJ1BaIOTCJI 3a CqeT C06JIIO- ,n;eHJ1H KOMnJIeKCa Tpe6oBaHJ1M K OpraHJ13aJ10HHO-CPYHKJ10HaJIb- HOM CTpYKType J1 nepCOHaJIY, PYKOBOJ1TeJIHM J1 OnepaTJ1BHOMY ynpaBJIeHJ1IO, COCTOHHJ1IO peCypCOB, nOCaKe J1 BbICaKe, nepe- B03Ke. 81\,OAOZU1.£1iOcmo ,n;OCTJ1raeTCH 3a CqeT C06JIIO,n;eHJ1H YCTaHOB- JIeHHbIX 3KOJIOrJ1QeCKJ1X HOpM J1 HOpMaTJ1BOB (BO,n;OnOTpe6JIeHJ1e J1 BO,n;OOTBe,n;eHJ1e, npe,n;eJIbHO ,n;OnYCTJ1Mble KOHeHTpaIJ;J1J1 3ar- pH3HHIOI..IJ;J1X BeI..IJ;eCTB B C6paCbIBaeMbIX np0J13BO,n;CTBeHHbIX J1 XO- 3HMCTBeHHO-6bITOBbIX BO,n;aX, BbI6poCOB 3arpH3HHIOrn;J1X BeI..IJ;eCTB B aTMOC<pepy, B TOM QJ1CJIe OT aBTOTpaHCnOpTHbIX Cpe,n;CTB, my- MOBoro B03,n;eMCTBJ1H I1 npoq.), npOBe,n;eHJ1eM OpraHJ13aJ10H- HO-X03Ht1CTBeHHbIX, TeXHJ1qeCKJ1X J1 J1HbIX MepOnpJ1HTJ1M ,n;JIH o6ec- neqeHJ1H YCJIOBJ1M J1 Tpe6oBaHJ1M no npe,n;ynpem,n;eHJ1IO yxy,n;me- HJ1JI xa paKTepJ1CTVIK oKpymaIOI..IJ;eM cpebI VI JIVIKBJ1aJ1J1 J1X no- CJIe,n;CTBJ1M. CepBJ1CHble OpraHJ13aVIJ1 ,n;OJImHbI J1MeTb 3KOJIOrJ1QeCKJ1M nacnOpT, pa3pemeHJ1e Ha npe,n;eJIbHO ,n;onYCTJ1Mble BbI6poCbI 3ar- pH3HHIOI..IJ;J1X BeI..IJ;eCTB B aTMoc<pepy, C6POCbI 3arpH3HeHHOM BObI J1 np. YCJl.yzu no y6op1Ce nO.M.ee1tuii 81CJI/lOlla1Om: . YCJIyrJ1 no y60pKe (BHYTPVI J1 cHapymVI) 3,n;aHVIt1 J1 coopy- meHVIM, npJ1JIeraIOrn;eM TeppJ1TOpMVI; . YCJIyrVI no yxoy 3a oprTeXHVIKOt1, KOMnbIOTepaMVI, Me6e- JIbIO, nOJIaMJ1, ,n;eTaJIHMVI oT)J;eJIKJ1 BHYTpeHHVIx VI HapymHblx no- BepxHocTeM 3,n;aHJ1M, coopymeHJ1M. YCJIyrJ1 nOJIb3YIOTCH nOCTOHHHbIM cnpocoM nOTpe6VITeJIeM, nOCKOJIbKY o6eCneQVIBaIOT BOCCTaHOBJIeHVIe HOpMaJIbHOrO caHVI- TapHO-rJ1rJ1eHJ1QeCKOrO COCTOHHJ1H no MeI..IJ;eHVIM. Y60pKa nOMern;e- HVIM HBJIHeTCH nOBce,n;HeBHoM nOTpe6HOCTbIO opraHVI3aIJ;VIM VI J1H- ,n;VIBVIyaJIbHbIX nOTpe6VITeJIeM. YC./l,yza no y60pKe - 3TO onepaVIJ1, npoBoVIMble C eJIbIO coxpaHeHVIH 3KCnJIyaTaVIoHHbIX CBOt1CTB VI no,n;epmaHVIH B QVIC- TOM COCTOHHVIJ1 nOBepXHOCTeM, pa3JIVIQaIOrn;VIXCH no BVI,n;y, Ha- 3HaQeHJ1IO J1 MaTepJ1aJIaM, J13 KOTOpbIX OHVI VI3rOTOBJIeHbI, B 3a- BJ1CJ1MOCTJ1 OT CTeneHVI J1X 3arpH3HeHVIH. 179 
YC.lLyza no yxoBy - 3TO MepOnpJi1.HTJ1.H rro BOCCTaHOBJIeHJi1IO BHeIIIHero BJi1a Ji1 3KCrrJIya TaJi10HHbIX CBOJ1CTB rrOBepxHocTei1, CB.H3aHHble C 3aI..I(Ji1TOM nOBepxHocTei1 OT CTapeHJi1H Ji1JIJ1 rrpeox- paHeHJi1eM OT rrOBpemeHJi1M. ITp01.£ue YC./l,YZU - 3TO YCJIyrJi1, He CB.H3aHHble Herrocpe,n;- CTBeHHO C y60pKOM J1 YXOOM (06pa6oTKa rrOMern;eHMM OT Bpe- HbIX HaceKOMbIX J1 rpbI3YHOB, pa60TbI rro 03eJIeHeHJi1IO TeppJ1TO- pJ1M, JIaHllla<pTHa.H apXJ1TeKTypa). ROMrrJIeKC rrpoeCCOB rro y60pKe J1 yxoy rrp0Ji13BOJi1TCH C J1CrrOJIb30BaHJi1eM TeXHOJIOrJ1QeCKOrO 060pYOBaHJi1H, XJ1MJ1QeCKJi1X cpeCTB Ji1 y60pOQHOrO J1HBeHTap.H (TOBapOB XJi1MJi1QeCKOrO, TeK- CTJ1JIbHOrO, IlleTJi1HHO- rn;eTOQHOrO, u;eJIJIIOJI03Ho-6YMamHoro Ji1 pyrJ1X rrp0Ji13BOCTB, a TaKme Ji13eJIJi1M Ji13 MeTaJIJIOB). ITo meX1iO.ILOZU1.£eCKO.MY npU31ia'KY YCJIyrJi1 rro y60pKe J1 yxo- y rropa3eJI.HIOTCH Ha: - YCJIyrJi1 no COXpaHeHJi1IO 3KCnJIyaTaJi10HHbIX CBOJ1CTB Ji1 BHelllHero BJi1a rrOBepXHOCTeM, npeMeTOB, nOMeeHJi1M, 3a- HJi1M Ji1 coopymeHJ1M (BHYTpJ1 J1 cHapymJi1), TeppJi1TOpJi1M (nOMeTa- HJi1e Ji1 y60pKa Mycopa, rrpOTJi1pKa rrOBepXHOCTet1 Ji1 rrpe,n:MeTOB, BaKYYMHaH 06pa6oTKa, BJIamHa.H y60pKa, BbIBeeHJi1e rrHTeH, e3Ji1H<peKU;Ji1.H, pa60TbI no y60pKe opomeK, TpoTyapoB, MYCO- pa, CHera); - YCJIyrJi1 no BOCCTaHOBJIeHJi1IO 3KCnJIya TaJi10HHbIX CBOMCTB J1 BHelllHero BJi1a, 3arn;J1Te OT CTapeHJ1H rrOBepXHOCTeM, npe,n;- MeTOB, rrOMern;eHJi1M, 3aHJ1M Ji1 coopymeHJi1M BHYTpJi1 J1 cHapymJi1 (rrOJIJ1pOBaHJi1e, XJi1MJ1QeCKaH OQJ1CTKa, rpYHTOBaHJi1e, JIaKJ1pOBa- HJ1e, QJ1CTKa, lllJIJ1cpOBaHJi1e, KpJ1CTaJIJIJ13aIJ;Ji1.H, KOHCepBaJi1H), - rrpOQJi1e YCJIyrJi1 (,n;e3Ji1HCeKJi1H, epa TJi13aJi1H rrOMern;eHJi1W, 03eJIeHeHJ1e J1 T. .). ITo 8uay y6upae.MoLX 06oeKmOB YCJIyrJi1 nopa3eJI.HIOTCH Ha: YCJIyrJ1 no y60pKe mJi1JIbIX 06"beKTOB (BHYTpJi1 Ji1 cHapy- mJi1 ); YCJIyrJi1 no y60pKe rrpOMbIIIIJIeHHbIX, KYJIbTypHbIX Ji1 06- eCTBeHHbIX 06'beKTOB (BHYTpJ1 J1 cHapymJ1); - YCJIyrJi1 no y60pKe npJi1JIeraIOIII;Ji1X TeppJ1TOpJi1M. 180 
ITo nepUOaU1.£1iocmu YCJIyrJi1 rrO,n;pa3,n;eJIHIOTCJI CJIe,n;YlOJ1M 06pa30M: - rrepBOHaqaJIbHaH KOMrrJIeKCHaH y6opKa; - eme,n;HeBHaH KOMrrJIeKCHaH y60pKa J1 yxo,n;; - emeHe,n;eJIbHaH KOMrrJIeKCHaH y60pKa J1 yxo,n;; - reHepaJIbHaH y60pKa J1 yxo,n;. ' IIpJ1eM Ji1 O<pOpMJIeHJ1e 3aKa3a Ha YCJIyrJi1 rro y60pKe J1 yxo- ,n;y rrp0J13Bo,n;JITCH Ha OCHOBaHJ1Ji1 crreJi1<pJ1KaJ1J1, COCTaBJIeHHoti Ha BblrrOJIHeHJi1e O,n;HOM J1JIJi1 HeCKOJIbKJi1X y60POqHbIX orrepaJi1ti J1JIJi1 orrepaJ1ti rro yxo,n;y B COOTBeTCTBJ1J1 C Tpe6oBaHJ1HMJi1 rrOTpe- 6J1TeJIH YCJIyrJ1. ,n:JIH OKa3aHJ1H YCJIyr rro y60pKe 06H3aTeJIbHbIMJi1 YCJIOBJi1HMJ1 HBJIHIOTCH: - rrpo<peCCJ10HaJIbHbIM ypOBeHb MaCTepCTBa Ji1CrrOJIHJi1TeJIH Ji1 3HaHJi1e Ji1M Tpe6oBaHJ1M 6e30rraCHOCTJi1, rrpaBJi1JI 06CJIymJ1BaHJi1H Ji1 CaHJi1TapHbIX HOpM; - HaJIJi1qJ1e TeXHOJIOrJ1QeCKOrO o6opy,n;OBaHJi1H, y6opOQHOrO J1HBeHTapH, XJ1MJi1QeCKJ1X cpe,n;CTB; - HaJIJ1qJ1e HOpMaTJi1BHbIX J1 TeXHOJIOrJi1QeCKJi1X ,n;OKYMeHTOB Ha OKa3bIBaeMble YCJIyrJi1 rro y6opKe. CrreJ1aJIbHOe TeXHOJIOrJ1QeCKOe o6opy,n;OBaHJi1e Ji1 y60POQHblt1 Ji1HBeHTapb, rrpJ1MeHHeMble npJi1 OKa3aHJi1J1 YCJIyr rro y6opKe, no,n;- 6Ji1paIOTCJI B COOTBeTCTBJ1Ji1 C TeXHOJIOrJi1eti y6oPKJi1. TeXHOJIOrJi1- QeCKOe o6opy,n;OBaHJ1e Ji1 Ji1HBeHTapb, rro,n;JIemaIII;Ji1e 06H3aTeJIb- HOM CepTJi1<pJ1KaJi1J1, ,n;OJImHbI J1MeTb CepTJ1<pJ1Ka T COOTBeTCTBJi1H. B KaQeCTBe o6opy,n;OBaHJi1H Ji1 HHBeHTapH ,n;JIH OKa3aHJi1H yc- JIyr rro y60pKe Ji1CIIOJIb3YIOTCH nbIJIeCOCbI CYXOt1 Ji1 BJIamHOt1 y6op- KJi1, rrbIJIeCOCHble MalllJ1HbI, rrpOTJi1pOQHbIM Ma TepJi1aJI, III;eTKJi1, IllBa6pbI, ry6KJ1, MOIOIII;Ji1e MalllJ1HbI. KpOMe Toro, J1CrrOJIb3YIOTCH XJ1MJi1QeCKJ1e MOIOIII;J1e cpe,n;CTBa, rrOJIJ1pYIOIII;J1e cpe,n;CTBa, rrHT- HOBbIBo,n;HIII;J1e cpe,n;CTBa, ,n;e3J1H<pJi1QJ1pYIOIII;J1e cpe,n;CTBa, rnaM- nYHJ1, aHTJ1CTa TJi1KJ1, MaCTJi1KJ1, rpYHTOBKJi1, JIaKJi1, 3aIII;J1THble COCTaBbI. ,n:JIH o6pa6oTKJ1 rrapKeTHbIX rrOJIOB B rOCTJi1HJi1Qax Ji1CrrOJIb3Y- IOTCH 6bITOBble 3JIeKTpOIIOJIOTepbI. B KaQeCTBe BcrrOMOraTeJIbHO- ro o6opy,n;OBaHJ1H Ji1CrrOJIb3YIOTCH CTpeMHHKJi1, JIeCTHJi1QbI, TeJIemKJi1. 181 
J1crrOJIb30BaHHbIM y60POqHbIM J1HBeHTapb (rrpOTJ1pOqHbIM Ma- TepJ1aJI, lllBa6pbI, III;eTKJ1 J1 ,n;p.), rro,n;JIemaIII;J1t1 ,n;e3J1HcpeKJ1J1 B COOTBeTCTBJ1J1 C TeXHOJIOrJ1eM, ,n;OJImeH 6bITb ,n;e3J1HcpI1VIpOBaH IlOCJIe y60pKVI. Y60POQHbIM VIHBeHTapb rrOCJIe J1CrrOJIb30BaHVIH rrpOMbIBaeTCH rOpHQeM rrpOTOqHOM BO,n;OM C MOIOIII;VIMVI Cpe,n;CTBaMVI. TeKCTJ1JIb- Hble MaTepVIaJIbI, rrpJ1MeHHeMble rrpJ1 y60pKe rrpOMbIIIIJIeHHbIX no MeIII;e HVIM , VICIIOJIb3YIOTCH 0,n;Hopa30BO. IIepBoHaqaJIbHaH KOMrrJIeKCHaH y60pKa BHYTPVI 3,n;aHVIM BKJIIO- qaeT y,n;aJIeHJ1e IIbIJIJ1 C rrOJIOB, rrJIVIHTYCOB, CTeH, rrOTOJIKOB, paM, 3JIeKTpJ1qeCKOM apMaTypbI, pa,n;VIaTopOB, a TaKme MOJ1KY OKOH, caHTeXHVIKJ1, 060py,n;OBaHJ1H. CHa pymVI 3,n;aHVIM VI coopymeHJ1M MOIOTCH ,n;BepHble 6JIOKJ1, OKHa, CTeKJIJIHHble CTeHbI, cpaca,n;bI. EJlCea1-Le81ia KO.M/nJl,e'KC1-La y60p'Ka u yxoa BHympu 3aa1-LUU BKJIIOqaIOT rrpOTVIpKY Me6eJIVI VI rro,n;OKOHHJ1KOB J1 ,n;pyrVIx IIOBepx- HOCTeM BbICOTOM He 60JIee 2 M, QJ1CTKY 3epKaJI, CTeKJIHHHbIX rro- BepxHocTeM (KpoMe OKOH), y60PKY ,n;BepHbIX 6JIOKOB, JIeCTHJ1Q- HbIX npOJIeTOB J1 nJIOIII;a,n;OK, y,n;aJIeHJ1e nbIJIVI C p03eTOK, y,n;JIJ1- HJ1TeJIeM VI oprTeXHVIKVI, BbIHOC Mycopa J13 KOp3VIH, 6YMaroYHJ1Q- TOmVITeJIbHbIX MalllVIH, IIerreJIbHVI J1 J1X rrpOTVIpKa, y,n;aJIeHVIe rrbIJIVI C rro,n;JIOKOTHVIKOB VI KpecToBVIH cTYJIbeB, y60PKY nOJIOB, MHrKJ1X, TBep,n;bIX, rrOJIYTBep,n;bIX (BaKYYMHaH 06pa60TKa, rro,n;- MeTaHVIe, MOt1Ka), rrpOTJ1pKY 6aTapet1 VI pa,n;VIaTopoB, QVICTKY VI ,n;e3J1HcpeKVIIO KacpeJIbHbIX CTeH BbICOTOM He 60JIee 1 M, caHTex- HVIKVI, ,n;e30,n;opaVIIO VI MOMKY ToproBoro J1 MeXaHVIqeCKOrO 060- Py,n;OBaHVIH. EJlCe1-LeaeJt'b1ia 'KO.M,nJl,eKC1ia y6op'Ka 81iympu 3aa1iUU BKJIIO- QaeT orrepaVIJ1 eme,n;HeBHOt1 y60pKVI VI yxo,n; 3a Me6eJIbIO, ,n;eKO- paTVIBHbIMVI VICKYCCTBeHHbIMJ1 paCTeHVIHMVI, ,n;e3J1HcpeKVIIO rrOMe- III;eHVIt1 VI MYCOPHbIX KOp3J1H, IIOJIJ1pOBKY CTeH J13 KacpeJIH VI ,n;p. re1-LepaJt'b1ia y6op'Ka U yxoa 81lympu 3aa1iUU BKJIIOqaeT orre- paVIJ1 eme,n;HeBHOt1 VI emeHe,n;eJIbHOM y60pKVI, a TaKme QJ1CTKY CTeKOJI HaCTeHHblX VI rrOTOJIOQHbIX CBeTVIJIbHVIKOB rrpVI BbICOTe He 60JIee 3 M, y,n;aJIeHJ1e rrbIJIVI C pellleTOK rrpMTOQHO-BbITHmHOt1 BeHTVIJIHJ1J1 Ha rrOTOJIKaX J1 CTeHax, QVICTKY cpe,n;CTB oprTeXHJ1- 182 
KJii, M.R:rKOM Me6eJIJ1, KOBpOBbIX rrOKpbITJ1M, YXO,n; 3a rrOJIaMJii, QJiiCTKY J1 ,n;e3JiiHcpeKVIIO KYXOHHOrO o6opy,n;OBaHJ1H. Y,n;aJIeHVIe rpH3J1 C pa3JIVIqHbIX nOBepXHOCTeM ocyeCTBJI.fI- eTCH C rrpVIMeHeHJ1eM COOTBeTCTBYIOrn;ero crroco6a y60pKVI, rro- 3BOJIHIOrn;erO y,n;aJIHTb rpH3b Ha OTKpbITbIX rrOBepXHOCTHX, Ha cTyrreHbKax, KpaHX, B yrJIax J1 ,n;pyrJ1X Tpy,n:Ho,n;ocTyrrHblx Mec- Tax. MepOrrpVIHTJ1H ITO y60pKe VI YXo,n;y 3a rrOBepXHOCTHMJ1 BKJIIO- qaIOT orrepaVIJ1 He TOJIbKO BHYTPVI, HO VI cHapymVI 3,n;aHVIM VI coopymeHVIM, a TaKme Ha npVIJIeraIOeM TeppVITOpJ1VI. ITpJ1 y60pKe rrOMeeHJ1M C rrpJ1MeHeHVIeM XVIMVIQeCKVIX cpe,n;CTB rrOBepXHOCTJ1 VI oKpymaIOIII;J1e rrpe,n;MeTbI, He rro,n;JIema- rn;J1e y6opKe, 3aIII;J1aIOTCH. ITpVI rrpoBe,n;eHJ1VI BJIamHOt1 y60pKVI TBep,n;bIX VI rrOJIYTBep,n;bIX nOJIOB ,n;JIH CHJ1meHJ1H orraCHOCTJ1 TpaBMaTVI3Ma 3arrpern;aeTCH VIC- rrOJIb30BaTb MbIJIO J1 rropOIIIKoo6pa3Hble CJ1HTeTVIQeCKVIe MOIOJ1e cpe,n;CTBa. ITpJ1 BblrrOJIHeHVIJ1 y60POQHbIX orrepaVIM rro MOMKe OKOH VI orrepaJ1M ITO yxo,n;y 3a 3epKaJIaMJ1 VI ITpOQVIMVI 3epKaJIbHbIMVI ITO- BepXHOCTHMVI 3arrpern;aeTCH VICITOJIb30BaTb rropOIIIKoo6pa3Hble CVIHTeTJ1QeCKJ1e MOIOI1J;J1e cpe,n;CTBa VI a6pa3VIBHble OQVICTVITeJIJ1. TOHJ1pOBaHHble, ,n;bIMQaTble VI 3epKaJIbHble rrOBepXHOCTVI QVICTHT COrJIaCHO J1HCTPYKIJ;J1J1 J13rOTOBJ1TeJIH. ITOJIbI, KpOMe ITapKeTa, rrepe,n; KpJ1CTaJIJIJ13aIJ;VIet1, rpYHTO- BaHJ1eM, JIaKJ1pOBaHVIeM, HaHeCeHJ1eM MaCTJ1K rro,n;BepraIOTCH OQVI- CTKe C rrpJ1MeHeHVIeM XJ1MVIQeCKVIX cpe,n;CTB C CVIJIbI-IOt1 npOHVIKa- IOrn;et1 crroco6HOCTbIO VI paCTBOpHIOI.IJ;VIM scpcpeKTOM. TBep,n;ble J1 ITOJIYTBep,n;ble rrOJIbI ,n;JIH rrOBbIllleHVIH rrpOTJ1BO- CKOJIb3Hrn;ero acpcpeKTa VI YCTOt1QJ1BOCTJ1 K B03,n;eMCTBVIIO rro,n;OIllB 06YBJ1 J1JIJ1 KOJIeC MalllVIH rrOKpbIBaIOTCH 3aIII;J1THbIMVI KOHCepBJ1- PYIOIII;J1MJ1 cpe,n;CTBaMJ1. ITpJ1 OKa3aHVIVI YCJIyr ITO QJ1CTKe KOBpOB VIJIVI KOBpOBbIX rro- KpbITJ1M ,n;orrYCKaeTCH OrpaHJ1QeHHOe ,n;eMCTBJ1e cpe,n;CTB ,n;JIH BbI- Be,n;eHVIH rrHTeH, eCJIJ1 B pe3YJIbTaTe CTapeHJ1H rrHTHa B'beJIVICb B KOBpOBoe rrOKpbITJ1e J1JIJ1 BbI3BaJIVI CKJIeVIBaHVIe BOJIOKOH. ,ZJ:JIH BJIamHOM y60pKJ1 MHrKJ1X rrOJIOB (KOBpOB VIJIVI KOBpOBbIX rrOKpbI- 183 
TJ1ti) He ,n:orrYCKaIOTCH K rrpJ1MeHeHJ1IO rreHHIII;J1eCJI rnaMrrYHJ1, pa3- PYlllaIOIII;J1e rrOJI rro,n; KOBpaMJ1, KOHIJ;eHTpJ1pOBaHHble MOIOIII;J1e paCTBopbI, BbI3bIBaIOIII;J1e rrOHBJIeHJ1e JIJ1rrKJ1X rrHTeH J1 BbIIJ;BeTa- HJ1e KOBpOB, 60JIblllOe KOJIJ1QeCTBO BO,n;bI, BbI3bIBaIOIII;ee yca,n;- KY, nOTepIO rrepBOHaQaJIbHOrO IJ;BeTa KOBpa J1 rrOHBJIeHJ1e rrHTeH. ,n:JIH yxo,n;a 3a MHrKJ1MJ1 nOJIaMJ1 (KOBpaMJ1 J1JIJ1 KOBpOBbIMJ1 rrOKpbITVIJIMJ1) CJIe,n;yeT BbI6VIpaTb crroc06 y60pKJ1, 06eCrreqVIBaIO- III;VIti MaKCVIMaJIbHYIO rJIy6VIHY QJ1CTKVI VI BbICblxaHVIe K MOMeHTY 3KCrrJIya TaIJ;VIVI. PerYJIHpHbIM yxo,n; 3a KOBpaMJ1 J1 KOBpOBbIMVI rrOKpbITJ1HMJ1, MHrKOM Me6eJIbIO J1 TeKCTVIJIbHbIMVI HaCTeHHbIMVI rrOKpbITJ1HMVI ,n;OJImeH rrpe,n;YCMaTpJ1BaTb BOCCTaHOBJIeHVIe CJIemaBlllerOCH BOp- ca, qJ1CTKY 3arpH3HeHVIM JII060M CTerreHVI. Y60pKa He ,n;OJImHa BbI3bIBaTb rr060QHbIX 3<P<PeKTOB - yca,n;KY J1 rrOTepIO <POpMbI, J13MeHeHJ1e IJ;BeToBoti raMMbI VI3,n;eJIJ1H, pa- CTBOpeHJ1e KJIeeBOrO OCHOBaHVIH KOBpOBbIX rrOKpbITVIM. ,n:JIH QVICTKVI KoprrYCOB oprTeXHVIKVI, KOMrrbIOTepOB, pa,n;J10- 3JIeKTpOHHOM arrrrapaTypbI rrpVIMeHHIOTCH cneIJ;J1aJIbHble aHTJ1CTa- TJ1QeCKVIe OQJ1CTJ1TeJIJ1. MOMKa BVITpVIH, OKOH <paca,n;OB 3,n;aHVIM, coopymeHJ1M ,n;OJIm- Ha 6bITb rrpOBe,n;eHa rrpVI TeMrrepaType He HJ1me DOC. ITpVI He06xo,n;VIMOCTJ1 ,n;orrycKaeTcH rrpOBo,n;VITb pa60Tw rro y60pKe cHapymVI 3,n;aHVIM, coopymeHVIM, VICKJIIOQaH BblCOTHble pa60TbI, B 3VIMHee BpeMH rrpVI TeMrrepaType OT DOC ,n;o -1DoC rrpJ1 J1CrrOJIb30BaHJ1VI He3aMep3aIOIII;J1x MOIOIII;J1X cpe,n;CTB. Y CJIyrVI rro y60pKe J1 yxo,n;y BblrrOJIHHIOTCH B rrepJ1o,n;, He C03aIOIII;VIM Hey,n;06cTB ,n;JIH mJ13He,n;eHTeJIbHOCTVI rroTpe6J1TeJIeM. II pVI rrpOBe,n;eHJ1J1 y60POQHbIX orrepaIJ;J1M J1 OrrepaIJ;VIJ1 rro yxo,n;y C06JIIO,n;aeTCH OCTopomHOCTb B QaCbI, Kor,n;a 3,n;aHVIe VIJIVI coopy- meHJ1e J1 rrpVIJIeraIOIII;aH TeppVITopVIH J1HTeHCVIBHO VICrrOJIb3YIOT- CH VI xapaKTep 3KCrrJIyaTaIJ;VIVI MomeT Tpe60BaTb nOCTOHHHOM y60PKJ1. KaQeCTBO J1 6e30rraCHOCTb XVIMJ1QeCKVIX cpe,n;CTB (MOIOIII;J1e, QVICTHIIJ;J1e, ,n;e3VIH<pJ1J1pYIOIII;J1e, 3aIII;J1THble, JIaKVI, MaCTJ1KVI, KpJ1CTaJIJIVI3aTopbI), J1CrrOJIb3yeMblx rrpJ1 y60pKe, ,n;OJImHO COOT- BeTCTBOBaTb Tpe60BaHJ1HM HOpMaTJ1BHOM ,n;OKYMeHTaJ1J1. Cpe,n;- 184 
CTBa ,lJ;OJImHbI J1MeTb rJ1rJ1eHJ1qeCKOe 3aKJIIOqeHJ1e, a rrperra pa TbI, rro,lJ;JIemaIII;J1e 06.H3a TeJIbHOM CepTJ1<pJ1KaJ1J1, - CepTJ1<pJ1Ka TbI COOTBeTCTBJ1.H. ,n:JI.H rrpe,n;OTBpaIII;eHJ1.H 06pa30BaHJ1.H Bpe,lJ;HbIX BeIII;eCTB He pa3pemaeTC.H CMemJ1BaTb Mem,lJ;Y C060M rrpJ1 O,lJ;HoBpeMeHHoM J1C- rrOJIb30BaHJ1J1 HeCKOJIbKO qJ1CT.HIII;J1X cpe,lJ;CTB. I10JI C rro,n;orpeBoM rrepe,n; HaqaJIOM y60pKJ1 OTKJIIOQaeTC.H. MOIOIII;J1e cocTaBbI, J1CrrOJIb3yeMbIe ,n;JI.H yxo,n;a 3a 3JIeKTpOrrpoBo- ,n;.HIII;J1MJ1 HarrOJIbHbIMJ1 rrOKpbITJ1.HMJ1, He ,lJ;OJImHbI rrpJ1BO,lJ;J1Tb K CHJ1meHJ1IO 3JIeKTpOrrpOBO,lJ;HOCTJ1. 3JIeKTpOp03eTKJ1, BbIKJIIOqaTeJIJ1 J1 OCBeTJ1TeJIbHa.H arrrrapa- Typa 3aKpbIBaIOTC.H ,lJ;O HaqaJIa y60PKJ1. IIorra,n;aHVIe BJIarJ1 BHYTPb He ,lJ;OrrYCKaeTC.H. I1pVI y60pKe rrOMeIII;eHJ1M CrreVIaJIbHOrO Ha3HaQeHJ1.H J1crrOJI- HJ1TeJIb YCJIyr ,lJ;OJImeH J1MeTb Me,n;J1J1HcKYIO KHJ1mKY. YCJIyrVI rro y60pKe rrpe,n;cTaBJI.HIOT C060M KOMrrJIeKC pa3Ho- 06pa3Hblx pa60T. ,n:JI.H rrpOBe,lJ;eHJ1.H pa60T COCTaBJI.HeTC.H rpa<pJ1K 6ecrrepe6oMHoro 06CJIymJ1BaHJ1.H rrOMeIII;eHJ1M, rrepeQeHb ,n;HeBHbIx J1 HOQHbIX pa60T. I1epeQHVI HOQHbIX J1 ,n;HeBHblx pa60T pa3JIVIQaIOTC.H. HarrpJ1- Mep, B ,n;HeBHble QaCbI y6J1paIOT MYCOP J13 HarrOJIbHbIX J1 HaCTOJIb- HbIX rrerreJIbHVI, rrpOTJ1paIOT OT rrbIJIJ1 rrO,lJ;OKOHHJ1KVI, y,n;aJI.HIOT rrbIJIb C rroBepXHOCTJ1 Me6eJIJ1 VI 060pY,lJ;OBaHVI.H, rrepVIJI J1 rropYQ- HeM, QJ1CT.HT rrbIJIeCOCOM KOBpbI J1 KOBpOBble rrOKpbITJ1.H, a TaKme Me6eJIb C M.HrKJ1M rrOKpbITJ1eM, rrO,lJ;,n;epmJ1BaIOT B QVICTOTe rrOJIbI KOpVI,n;OpOB VI BeCTJ16IOJI.H J1 orrOpOmH.HIOT ypHbI. B YTpeHHVIe, BeQepHJ1e J1 HOQHbIe QaCbI MOIOT XOJIo,n;Hble IIOJIbI VI y6VIpaIOT rrOMeIII;eHJ1.H, B KOTOpbIX B ,n;HeBHble qaCbI Haxo- .HTC.H JIIO,lJ;J1. I10CJIe OKOHQaHVI.H y60POQHbIX onepaVIM J1 orrepaJ1M rro YXO,lJ;y rroTpe6J1TeJIIO BbI,n;aIOTC.H peKOMeH,lJ;aVIVI rro ,n;aJIbHeMmeMY co,n;epmaHJ1IO y6paHHbIX rrOMeIII;eHVIt1 J1JIVI rrOBepXHOCTeM. KaQeCTBO y60pKVI orrpe,n;eJI.HeTC.H KOMrrJIeKCOM rroKa3aTeJIeM. Y6paHHble rrOBepXHOCTJ1 3,lJ;aHVIM, coopymeHVIM, TeppVITopVIM ,lJ;OJI- 'KHbI 6bITb QVICTbIMJ1, 6e3 CKOrrJIeHJ1.H rryxa, rp.H3VI, rr.HTeH, rrbIJIVI MJIJ1 Mycopa rro,lJ; Me6eJIbIO, B yrJIax, Ha rrJIJ1HTycax VI B ,n;pyrVIx 185 
TPYHo,n;ocTynHblx yqaCTKaX, a TaKme OCTaTKOB BOJIOKOH rrpOTJ1- pOQHOrO MaTepJ1aJIa. IIocJIe OKa3aHJ1H YCJIyr ITO y60pKe J1 yxo,n;y MorYT 6bITb: . ,n;e<peKTbI, BbIHBJIeHHble ,n;o rrpOBe,n;eHVIH orrepaIJ;VIM rro y6op- Ke J1 yxo,n;y; . rrpOHBVIBlllJ1eCH CKpbITble ,n;e<peKTbI, B03HJ1KlllVIe B pe3YJIb- TaTe HapYllleHVIH TeXHOJIOrJ1J1 J13rOTOBJIeHVIH rrpe,n;MeTOB, CTPOVI- TeJIbCTBa J1 peMOHTa rrOMeIII;eHJ1H, a TaKme HapYIlleHJ1H rrpaBJ1JI 3KCrrJIya TaIJ;J1J1 J1 VICrrOJIb30BaHJ1H. Pumya.n.b1tbLe YC./I,Yzu 06eCrreQVIBaIOT norpe6eHJ1e YMeplllJ1X J1 J1CrrOJIHeHJ1e TpaypHbIX pJ1TyaJIOB. PVITyaJIbHble YCJIyrVI rrpe,n;o- CTaBnHIDT crreQJ1aJIJ13J1pOBaHHwe J1 HeCrreIJ;J1aJIJ13J1pOBaHHwe OpraHJ13aQVIJ1. IIoxopoHHoe ,n:eJIO OCYIII;eCTBJIHeTCH B COOTBeTCTBVIJ1 C 3aKO- HOM "0 norpe6eHJ1VI J1 rroxopOHHOM ,n;eJIe" <pe,n;epaJIbHbIMJ1 opra- HaMJ1 J1CrrOJIHJ1TeJIbHOM BJIaCTVI, opraHaMJ1 VICrrOJIHJ1TeJIbHOM BJIa- CTJ1 cy6DeKToB Pet>, a TaKme opraHaMVI MeCTHoro caMoyrrpaBJIe- HJ1H. - IIorpe6eHVIe YMeplllVIX VI OKa3aHVIe YCJIyr rro rrorpe6eHJ1IO OCYI..IJ;eCTBJIHIOTCH CrreIJ;VIaJIJ13J1pOBaHHbIMJ1 CJIym6aMVI rro Borrpo- caM rroxopOHHoro ,n;eJIa, KOTopble C03,n;aIOTCJI opraHaMJ1 J1crrOJI- HJ1TeJIbHOM BJIaCTJ1 cy6DeKToB Pet> VIJIVI opraHaMVI MeCTHoro caMO- yrrpaBJIeHVIJI. cpJ1HaHCJ1pOBaHJ1e rroxopOHHoro ,n;eJIa OCYIII;eCTBJIHeTCH 3a CQeT cpe,n;CTB <pe,n;epaJIbHOrO 6IDmeTa, cpe,n;CTB 6ID,n;meTOB cy6DeKToB Pet>, cpe,n;CTB MeCTHbIX 6ID,n;meTOB, BHe6IO,n;meTHbIX <POH,n;OB, a TaKme IJ;eJIeBbIX <POH,n;OB, rrpe,n;Ha3HaQeHHbIX ,n;JIH rro- XopOHHoro ,n;eJIa J1JIJ1 VIHbIX J1CTOQHJ1KOB, He 3arrpeIII;eHHbIX 3aKO- Ho,n;a TeJIbCTBOM. ,n:eHTeJIbHOCTb rro OKa3aHJ1IO OT,n;eJIbHbIX BJ1,n;OB YCJIyr rro rro- rpe6eHVIIO rro,n;JIemJ1T JIJ1IJ;eH3J1pOBaHVIIO. JIJ1IJ;eH3VIpOBaHJ1e YKa3aH- HOM ,n;eHTeJIbHOCTJ1 OCYIII;eCTBJIHeTCH opraHaMVI VICrrOJIHJ1TeJIbHOM BJIaCTVI cy6'beKTOB Pet>. JIJ1IJ;eH3VIpOBaHJ1e ,n;eHTeJIbHOCTJ1 rro OKa- 3aHJ1IO OT,n;eJIbHbIX BVI,n;OB YCJIyr rro rrorpe6eHJ1IO Ha BepOJ1CrrOBe- ,n;aJIbHbIX KJIa,n;6VIIII;ax OCYIII;eCTBJIHeTCH opraHaMVI J1CrrOJIHVITeJIb- 186 
HOM BaCTM cy6DeKToB P<P no rrpeCTaBeHMID COOTBeTCTBYID- rn;MX peMrM03HbIX 06'be,n;MHeHMM. B COCTaB pMTyabHbIX ycyr, rrpe,n;OCTaBHeMbIX HecrreQMa- M3MpOBaHHbIMM opraHM3aMHMM, BXO,n;HT: . ycyrM rro M3rOTOBeHMID rroxopOHHbIX rrpMHa,n;emHocTeM, rraMHTHJ1KOB, rrpe,n;MeTOB rroxopOHHoro pJ1Tyaa; · rrpOKaT rrpe,n;MeTOB pMTyaa J1 06pH,n;OB; · opraHM3aMH M rrpOBe,n;eHMe 06PH,n;OB. 06H3aTebHOMY MeH3MpOBaHMID rro,n;emJ1T pH,n; YCJIyr, BblrrOHHeMbIX HecrreMaM3J1pOBaHHbIMM OpraHJ13aMHMM: . 6ab3aMMpOBaHMe; . caHMTapHaH M KOCMeTMqeCKaH o6pa6oTKa YMeplllMX; · yxo,n; 3a MOrJ1OM; . M3rOTOBeHJ1e rpo60B (KpOMe QMHKOBbIX). IIoxopoHHaH ,n;eHTebHOCTb ocyrn;ecTBHeTCH B COOTBeTCTBMM C <Pe,n;epabHbIM 3aKOHOM OT 12 HHBapH 1996 r. NQ 8-<P3. PJ1TyabHble ycyrM rrpe,n;ocTaBJIIDTCH B caOHe pMTyab- HbIX ycyr MJ1 areHT cooTBeTcTBYIDrn;eM cepBMcHoM opraHM3aMJ1 Bble3maeT Ha ,n;OM. Orra Ta pMTyabHblx ycyr rrp0J13Bo,n;J1TCH 3a CqeT cpe,n;cTB po,n;cTBeHHMKoB MJ1 rrpe,n;cTaBJ1TeeM YMepIllero, B3HBlllJ1X Ha ce6H o6H3aHHocTb ero rrorpe6eHJ1H (B COOTBeTCTBMJ1 C cpe,n;epabHbIM 3aKOHOM P<P OT 12 HHBapH 1996 r. NQ 8-<P3 "0 rrorpe6eHMM M noxopoHHOM ,n;ee"). YC./I,yzu o6ecm8euuozo numauuSl,. OCHOBHbIMM ycyraMJ1, rrpe,n;ocTaBHeMbIMM OpraHJ13aQJ1HMM 06rn;ecTBeHHoro rrMTaHJ1H, HBHIDTCH YCJIyrM rro M3rOTOBeHMID KYJ1HapHOM rrpo,n;YKQMM, C03,n;aHMID YCJIOBJ1M ,n;H ee rrpJ106peTe- HJ1H M rroTpe6eHMH. K opraHM3aMHM 06rn;ecTBeHHoro rrMTaHMH OTHOCHTCH opra- HJ13aIJ;MJ1, npe,n;Ha3HaqeHHble ,n;H rrpoM3Bo,n;cTBa KYJ1HapHOM rrpo- ,n;YKIJ;J1J1, MyqHbIX KOH,n;J1TepCKMx J1 6YOqHbIX M3,n;eJ1M, J1X pea- JIM3aQMM J1/MJ1 OpraHJ13aMM rroTpe6eHJ1H (fOCT P 50647). .n:eHTebHocTb rro rrpe,n;ocTaBeHMID ycyr 06rn;ecTBeHHoro rrJ1TaHJ1H peraMeHTMpyeTcH IIpaBMaMJ1 OKa3aHJ1H ycyr o6rn;e- CTBeHHoro rrMTaHMH. 187 
OpraHJ13aIJ;Ji1J1 06rn;eCTBeHHOrO rrVITaHJ1.H ,n;eJI.HTC.H Ha TJ1rrbI VI KJIaCCbI. TJ1rr OpraHJ13aIJ;J1J1 06rn;eCTBeHHOrO rrJ1TaHJ1.H orrpe,n;eJI.H- eTC.H aCCOpTJ1MeHTOM peaJIVI3yeMoM rrpo,n;YKIJ;J1J1, ee pa3Hoo6pa- 3J1eM J1 CJIOmHOCTbIO J13rOTOBJIeHJ1.H, TeXHOJIOrVIqeCKOM OCHaI..IJ;eH- HOCTbIO (MaTepJ1aJIbHa.H 6a3a, J1HmeHepHO-TeXHJ1qeCKOe OCHarn;e- HJ1e VI o6opy,n;OBaHVIe, COCTaB nOMeI..IJ;eHJ1t1, apXVITeKTypHO-rrJIa- HJ1pOBOQHOe pellleHJ1e J1 T. ,n;.), MeTo,n;aMJ1 06CJIymJ1BaHJ1.H J1 KBa- JIVIcpVIKaIJ;VIet1 rrepCOHaJIa, KaQeCTBOM 06CJIymVIBaHJ1.H (KOM<POpT- HOCTb, 3TJ1Ka 06I1J;eHJ1.H, 3CTeTJ1Ka VI T. ,n;.) J1 HOMeHKJIaTypot1 npe- ,n;OCTaBJI.HeMbIX rroTpe6VITeJI.HM YCJIyr. Tun OpZa1iU3a1fuu o6'14ecmee1-L1-Lozo numa1-LU.R, - 3TO BVI,n; opraHVI3aJ1VI C xapaKTepHbIMJ1 oco6eHHOCT.HMJ1 o6CJIymJ1BaHJ1.H, aCCOpTJ1MeHTa pea.rrVI3yeMoM KYJIVIHapHoi1 rrpo,n;YKIJ;J1VI J1 HOMeHK- JIa TypbI rrpe,n:OCTaBJI.HeMbIX rroTpe6VITeJI.HM YCJIyr. K./Lacc opza1-Lu3a11uu o6'14ecm8e1i1iOZO numa1iU.R, - 3TO COBO- KyrrHocTb OTJIJi1QJ1TeJIbHbIX rrpJ13HaKOB opraHVI3aJ1VI onpe,n;e.rreH- Horo TJ1rra, xapaKTepJ13YIOrn;a.H KaQeCTBO rrpe,n;OCTaBJI.HeMbIX YC- JIyr, ypOBeHb VI YCJIOBVI.H o6CJIymJ1BaHM.H. B 3aBJ1CJ1MOCTVI OT rrpe,n;JIaraeMbIX YCJIyr pa3JIJ1QaIOT YCJIyrJ1 rrVITaHVI.H peCTopaHa, 6apa, Kacpe, CTOJIOBOt1, 3aKycOQHot1. . Pecmopa1-L - opraHVI3aIJ;J1.H 06rn;ecTBeHHoro nVITaHJ1.H C lllVIpOKVIM aCCOpTJ1MeHTOM 6JIIO,IJ; CJIOmHOrO rrpJ1rOTOBJIeHJ1.H, BKJIIO- Qa.H 3aKa3Hble VI <pVIpMeHHble, BJ1HHO-BO,n;OQHble, Ta6aQHble J1 KOH,n;J1TepCKJ1e J13,n;eJIVI.ff, rrOBbIllleHHbIM ypOBHeM 06CJIymVIBaHJ1.H B COQeTaHVIVI C opraHVI3aIJ;VIei1 OT,n;bIxa. PecTopaHbI pa3JIVIQaIOTC.H: > rro accopTVIMeHTY peaJIJ13yeMot1 rrpo,n;YKJ1J1 (pbI6Hblt1, rrJ1BHot1; C HaIJ;VIOHaJIbHOM KyxHet1 VIJIVI KyxHet1 3apy6emHblx cTpaH); > rro MeCTY pacrrOJIOmeHJ1.H (pecTopaH npVI rOCTJ1HJ1e, BOK- 3aJIe, B 30He OT,n;bIxa, BarOH-peCTopaH VI ,n;p.). PecTopaHbI VI 6apbI no yp081-L1O o6c./l,YJICuea1-Lu.R, U 1-LOMe1i1ULa- mype npeaOCma8.IL.R,eJvt/bLx YC./LYz IIo,n;pa3,n;eJI.HIOTC.H Ha TpJ1 KJIaCca: JIIOKC, BbIClllJ1t1 J1 rrepBblt1. PecTopaHbI J1 6apbI pa3JIJ1QHbIX KJIaCCOB ,n;OJImHbI COOTBeT- CTBOBaTb CJIe,n;YIOJ1M Tpe6oBaHVI.HM: 188 
> 'JIIOKC" - Ji13bICKaHHOCTb Ji1HTepbepa, BbICOKJi1M ypOBeHb KOM<POpTHOCTJi1, IllJi1pOKJi1M BbI60p YCJIyr, aCCOpTJi1MeHT OpJi1rJi1HaJIb- HbIX, Ji13bICKaHHbIX 3aKa3HbIX Ji1 <pJi1pMeHHbIX 6JIIO,lJ;, Ji13,lJ;eJIJi1M ,n;JIJI peCTOpaHOB, lllJi1pOKMM BbI60p 3aKa3HbIX J1 cpJi1pMeHHbIX HarrJi1T- KOB, KOKTeMJIeM - ,n;JIH 6apOB; > "BbIClllJi1M" - OpJ1rJi1HaJIbHOCTb J1HTepbepa, BbI60p YCJIyr, KOM<POpTHOCTb, pa3HOo6pa3HbIM aCCOpTJ1MeHT OpJ1rJ1HaJIbHbIX, Ji13bICKaHHbIX 3aKa3HbIX J1 <pJ1pMeHHbIX 6JIIO,lJ; Ji1 J13,lJ;eJIJ1M ,n;JIH pec- TOpaHOB, lllJi1pOKJ1M BbI60p 3aKa3HbIX J1 <pJi1pMeHHbIX HanJi1TKOB J1 KOKTeMJIeM - ,lJ;JIH 6apOB; > "rrepBbIM" - rapMOHJ1qHOCTb Ji1HTepbepa, KOMcpOpTHOCTb Ji1 BbI60p YCJIyr, pa3HnoGpa3HbIM aCCOpTJ1MeHT <pJi1pMeHHbIX 6JIIO,n:, Ji13,lJ;eJIJi1J1 J1 HarrJi1TKOB CJIOmHOrO rrpJ1rOTOBJIeHJi1H ,n:JIJI peCTOpaHOB, Ha60p HarrJ1TKOB, KOKTeMJIeM HeCJIOmHOrO rrpJ1rOTOBJIeHJi1H, B TOM QJ1CJIe 3aKa3HbIX Ji1 <pJ1pMeHHbIX - ,lJ;JIH 6apOB. YC./Lyza numa1iU.fl, pecmopa1ia - 3TO YCJIyra rro Ji13rOTOBJIe- HJi1IO, peaJIJi13aJ1Ji1 Ji1 OpraHJ13aJi1Ji1 rroTpe6JIeHJi1H lllJi1pOKOrO ac- COpTJ1MeHTa 6JIIO,lJ; J1 Ji13,n;eJIJ1M CJIOmHOrO J13rOTOBJIeHJ1H Bcex OC- HOBHbIX rpyrrrr Ji13 pa3JIJ1QHbIX BJ1,lJ;OB CblpbH, lIoKyrrHblx TOBapOB J1 BJ1HO-BO,n;OQHbIX J13,lJ;eJIJ1M, OKa3bIBaeMaH KBaJIJ1<pJ1J1pOBaHHbIM rrp0J13Bo,n;CTBeHHbIM J1 06CJIymJ1BaIOrn;Ji1M rrepCOHaJIOM B YCJIOBJ1JIX rrOBbIllleHHoro ypOBHH KOM<popTa J1 MaTepJi1aJIbHO-TeXHJ1"LJeCKOrO OCHarn;eHJ1H B COQeTaHJ1Ji1 C OpraHJi13aJi1eJ1 ,n;ocyra. Bap - OpraHJi13aJi1H 06rn;eCTBeHHoro rrJ1TaHJi1H C 6apH0J1 CTOM- KOM, peaJIJi13YIOrn;aH CMelllaHHble, KperrKJi1e aJIKOrOJIbHble, CJIa- 60aJIKOrOJIbHble Ji1 6e3aJIKOrOJIbHble HalIJ1TKJi1, 3aKYCKJi1, ,n;ecepTbI, MyqHble KOH,n;Ji1TepCKJ1e Ji1 6YJIOQHble J13,n;eJIJ1H, rrOKYlIHble TOBapbI. EapbI pa3JIJ1QaIOTCJI: > rro aCCOpTJ1MeHTY peaJIJi13yeMoM rrpo,n;YKJi1Ji1 Ji1 crroco6y rrpJi1rOTOBJIeHJ1H (MOJIOQHbIJ1, rrJi1BHOM, BJ1HHbIM, Kocpei1HbIM, KOK- TeMJIb-6ap, rpJ1JIb-6ap); > lIO cneJ1<pJ1Ke 06CJIymJi1BaHJi1H rroTpe6Ji1TeJIei1 (BJ1,lJ;eo-6ap, Ba pbeTe-6a p J1 ,lJ;p.). IIepBOHaQaJIbHble <POpMbI aMepJi1KaHCKJi1X 6apOB TpaHC<pop- MJi1pOBaJIJi1Cb B HeCKOJIbKO BJ1,n;OB. B HaCTOHI..IJ;ee BpeMH HaJi160JIee pacrrpOCTpaHeHHbIMJ1 J13 HJ1X HBJIHIOTCH: 189 
> aMepl1KaHCKMM KOKTeMJIb-6a p; > 6ap rrpJ1 OTeJIe; > 6ap npl1 peCTOpaHe; > ,n;HeBHOM 6a p; > TaHeBaJIbHbIM 6ap; > 6ap-3CrrpeCco; > 6ap MOpOmeHOrO, CHemHbIM 6ap; > rrJIRmHbIM 6a p; > rrYJI-6ap. AMepU'Ka1ic'KUu 'KOKmeMo-6ap - 3TO CTapeMlllaR J1 HaJ16o- JIee paCrrpOCTpaHeHHaR <pOpMa 6apOB. OCHOBY aMepJ1KaHCKJ1X 6apOB COCTaBJIReT 6apOTeKa, r,n;e cOCpe,n;OTOqeHa 60JIbIIIaR qaCTb rrpO,n;YKTOB. B OTJIJ1QJ1e OT CTapbIX 6apoB B o6oPy,n;OBaHJ1e BKJIIO- QaIOTCR YIOTHble KpeCJIa J1 CTOJIJ1KJ1. HaJ16oJIblllJ1M y,n;eJIbHbIM BeC B aCCOpTJ1MeHTe 6apOB 3aHJ1MaIOT KOKTeMJIJ1. IIpe,n;JIaraIOTcR J1 HeKOTOpble YCJIyrJ1 rrJ1TaHJ1R (rrpOCTble 6JIIO,n;a, 3aKYCKJ1 J1 MeJI- KJ1e COrrYTCTBYIOIII;J1e TOBapbI). BapoL npu OmeJl,JLX 06eCrreQJ1BaIOT JIIO,n;RM, rrpOmJ1BaIOIII;J1M B OTeJIRX, B03MOmHOCTb o6III;eHJ1R Mem,n;y C060M. B TaKVlX 6apax peaJIJ13yeTcR lllJ1pOKJ1M aCCOpTJ1MeHT HanJ1TKOB J1 3aKYCOK, J1HOr- ,n;a YCTaHaBJIJ1BaIOTCR MY3bIKaJIbHble aBTOMaTbI. ,n:J13aMH 6apOB npJ1 OTeJIRX qaCTO cxom C ,n;J13aMHOM aMepJ1KaHCKJ1X 6a pOB. BapoL npu peCmOpa1iaX 06eCneQ11BaIOT npo,n;amy HaIIJ1TKOB J1 MHOrOQJ1CJIeHHbIX KOKTeMJIeM. IIoceTJ1TeJIRM 3a CTOJ1KOM 6apa 6bIC- Tpee, QeM rrOCeTJ1TeJIRM 3a CTOJIJ1KaMJ1, nO,n;aIOTCR HarrJ1TKJ1, MeHIO. IIoTpe6JIRR HarrJ1TKJ1, rrOCeTJ1TeJIJ1 ,n;eJIaIOT OCHOBHOM 3aKa3. J{ueB1ioLe 6apoL pa60TaIOT TOJIbKO B TeQeHJ1e ,n;HR. B TaKI1X 6apax rrpoxo,n:RT BCTpeQJ1 ,n;eJIOBbIX JIIO,n;eM. ,n:HeBHble 6apbI pac- rrpOCTpaHeHbI B AHrJII1J1 J1 AMepJ1Ke J1 RBJIRIOTCR QeHTpaMJ1 KOM- MYHJ1KaJ1M. MY3bIK11 B ,n;HeBHbIX 6apax HeT. T a 1i 1te8aA o1i oLe 6a poL 06eCrreQJ1BaIOT YCJIyrJ1 6a pa 11 YCJIyrJ1 rro rrpOBe,n;eHJ1IO TaHQeBaJIbHOrO ,n;ocyra. COBpeMeHHOM <POpMOM RBJIRIOTCR aUC'Kome'Ku. Ha ,n;J1CKOTeKax rrpe,n;JIaraIOTCR OCBema- IOIII;J1e HanJ1TKJ1 J1 6e3aJIKOrOJIbHble, a TaKme JIerKJ1e OCBemaIO- III;J1e aJIKOrOJIbHble HanJ1TKJ1 C 3arraXOM rrJIo,n;OB J1 Rro,n; (aJIKO- IIOI1CbI ). 190 
BapoL-acnpecco B03HJ1KJIJ1 B MTaJIJ1J1 J1 BO 4>paHIJ;J1J1. OHJ1 paCCQJ1TaHbI Ha 6bICTPYIO CMeHY nOCeTJ1TeJIet1. Me6JIJ1pOBKa 6a- pOB rrpe,lJ;rrOJIaraeT rroTpe6JIeHJ1e HarrJ1TKOB CTOH, qJ1CJIO CJ1,lJ;HqJ1X MeCT OrpaHJ1QeHO. HaJ16oJIblllJ1t1 yeJIbHbIM BeC B aCCOpTJ1MeHTe 3aHJ1MaIOT pa3HOBJ1,n;HOCTJ1 KO<pe (KO<pe-3CrrpeCCo) J1 arrepJ1TJ1BbI. KOJIJ1QeCTBO 6JIIO,lJ; OrpaHJ1QeHO. BapoL MOpOJICe1iOZO, C1ieJIC1iote 6apoL J1MeIOTCH B 60JIbIIIOM KO- JIJ1QeCTBe B MeCTaX, r,lJ;e JIIO,n;J1 3aHJ1MaIOTCH 3J1MHJ1MJ1 BJ1,n;aMJ1 crropTa. TaM rrOMeeHJ1H ,IJ;JIH 6apOB J1Hor,n;a coopymaIOTcH J13 CHera J1 JIb,n;a. CHer 06JIJ1BaeTCH BO,lJ;OM, rrOKa He 06pa3YIOTCH JIe,n;HHble rJIbI6bI Heo6xo,n;J1Mot1 <POpMbI. B 3TJ1X 6apax 3aKa3bIBaIOTCH ropH- QJ1e HarrJ1TKJ1 (rJIJ1HTBeMH, rpor, Qat1, Ko<pe). JIA.fl,JlC1ioLe 6apot 06eCrreQJ1BaIOT YCJIyrJ1 6apa Ha rrJIHmax. IIpe,n;JIaraeTCH MHoro 6e3aJIKOrOJIbHbIX 11 JIerK11X aJIKOrOJIbHbIX HarrJ1TKOB. JIY./l,-6apoL YCTpaJ1BaIOT pJI,IJ;OM C rrJIaBaTeJIbHbIM 6acceMHOM. ACCOpTJ1MeHT HarrJ1TKOB COCTOJ1T J13 3K30T11QeCK11X KOKTet1JIet1. YCAyza numa1iU.fl, 6apa - 3TO YCJIyra rro J13rOTOBJIeHJ1IO J1 peaJIJ13aJ1J1 lllJ1pOKOrO accopTV1MeHTa HarrJ1TKOB, 3aKYCOK, KOH- ,n;J1TepCKJ1X J13,IJ;eJIJ1M, rroKyrrHblx TOBa pOB J1 C03,n;aHJ1IO YCJIOBJ1M JIJI J1X rroTpe6JIeHJ1H y 6apHOM CTOMKJ1 J1JIJ1 B 3aJIe. . KaifJe 06eCneQJ1BaIOT rrJ1TaHJ1e J1 OT,n;bIX rroTpe6J1TeJIet1 C rrpe,lJ;OCTaBJIeHJ1eM OrpaHJ1QeHHOrO rro cpaBHeHJ1ID C peCTopaHOM aCCOpTJ1MeHTa rrpo,n;YKIJ;J1J1. B Kacpe peaJIJ13YIOTCH <pJ1pMeHHble, 3aKa3Hble 6JIIO,n;a, J13,n;eJIJ1H J1 HarrJ1TKJ1. Ka<pe pa3JIJ1t.1aIOTCJI: > no aCCOpTJ1MeHTY peaJIJ13yeMot1 rrpO,lJ;YKIJ;J1J1 (Kacpe-MOpo- meHoe, Kacpe-KOH,lJ;J1TepCKaH, Ka<pe-MOJIOQHaH); > rro KOHTJ1HreHTY rroTpe6J1TeJIet1 (MOJIO,lJ;emHOe, ,n;eTCKoe Iii ,n;p.). YCAyza numa1iU.fl, 'KaifJe - 3TO YCJIyra no J13rOTOBJIeHJ1IO J1 peaJIJ13aIJ;J1J1 KY JIJ1Ha pHOJ1 rrpO,lJ;YKIJ;J1J1 J1 rroKynHblx TOBa pOB B or- paHJ1QeHHOM aCCOpTJ1MeHTe rro cpaBHeHJ1IO C OpraHJ13aIJ;J1HMJ1 pyrJ1X TJ1nOB J1, B OCHOBHOM, HeCJIOmHOrO J13rOTOBJIeHJ1H, a TaK- me no C03,n;aHJ1IO YCJIOBJ1Iii ,lJ;JIH J1X nOTpe6JIeH11H. . CmO./L08a.fl, - o6III;eocTynHaH J1JIJ1 06CJIymJ1BaIOw;aH onpe- eJIeHHblt1 KOHTJ1HreHT rroTpe6J1TeJIet1 opraHIii3aIJ;J1H 06w;eCTBeH- 191 
Horo rrJi1TaHJi1JI, rrp0Ji13BO,lJ;Hrn;aH Ji1 peaJIJi13YIOrn;aJI 6JIIO,lJ;a B COOT- BeTCTBJi1Ji1 C pa3H006pa3HbIM rro ,lJ;HHM He,lJ;eJIJi1 MeHIO. CTOJIOBble pa3JIJi1qaIOTCH: > rro aCCOpTJi1MeHTY peaJIJi13yeM0t1 rrpO,lJ;YKJi1Ji1 (06rn;ero TJi1rra Ji1 ,lJ;Ji1eTJi1qeCKaH); > rro 06CJIymJi1BaeMOMY KOHTJi1HreHTY (IllKOJIbHaH, CTY,lJ;eH- qeCKaH 11 ,n;p.); > rro MeCTY pacrrOJIOmeHJi1H (06rn;e,n;ocTyrrHaH, rro MeCTY yqe- 6bI, pa60TbI). YC.lLyza numa1iU.fl, CmO./l,080U - 3TO YCJIyra rro J13rOTOBJIe- HJ1IO KYJIJ1HapHoti rrpo,n;YKJ1Ji1, pa3Ho06pa3Hoti rro ,lJ;HHM He,lJ;eJIJ1, J1JIJi1 cneJi1aJIbHbIX paJi10HOB rrJ1TaHJ1H ,n;JIH pa3JIJ1QHbIX rpyrrrr 06- CJIymJi1BaeMOro KOHTJ1HreHTa (pa60QJ1x, lllKOJIbHJi1KOB, TYpJi1CTOB 11 ,n;p.), a TaKme rro C03,n;aHJi1IO YCJIOBJ1M ,lJ;JIH peaJIJi13aJi1Ji1 Ji1 opra- HJ13aJ1J1 J1X rroTpe6JIeHJi1H Ha rrpe,n;rrpJi1HTJ1J1. . 3aKyc01.£1ia.fl, - OpraHJi13aI1H 06rn;ecTBeHHoro rrJi1TaHJi1H C OrpaHJi1QeHHbIM aCCOpTJ1MeHTOM 6JIIO,lJ; HeCJIOmHOrO rrpJi1rOTOBJIe- HJ1H J13 orrpe,n;eJIeHHOrO BJ1,lJ;a CblpbH, rrpe,n;Ha3Ha qeHHaH ,lJ;JIH 6bIC- Tporo o6CJIymJ1BaHJ1H rroTpe6J1TeJIeti. 3aKycOQHble pa3,n;eJIHIOTCH no aCCOpTJ1MeHTY peaJIJi13yeMoti rrpo,n;YKJ1J1, 06rn;ero TJ1rra J1 crre- QJi1aJIJi13J1pOBaHHwe (cOCJi1COQHaH, rreJIbMeHHaH, 6JIJ1HHaH, rrJi1pom- KOBaH, rrOHQJi1KOBaH, II1aII1JIbIQHaH, Qat1HaH, rrJ1QepJi1H, raM6yp- repHaH Ji1 T. ,n;.). YC./Lyza numa1iU.fl, 3aKyc01.£1iOU - 3TO YCJIyra rro J13rOTOBJIe- HJi1IO Y3Koro aCCOpTJ1MeHTa KYJIJ1HapHOJ1 rrpo,n;YKJi1Ji1, B TOM QJ1C- JIe J13 orrpe,n;eJIeHHOrO BJ1,lJ;a CblpbJI, a TaKme C03,n;aHJ1IO YCJIOBJ1J1 ,lJ;JIH ee peaJIJ13aQJ1J1 Ji1 nOTpe6JIeHJ1H. Ra<pe, CTOJIOBble Ji1 3aKycOQHble Ha KJIaCCbI He rro,n;pa3,l];eJIH- IOTCH. PeCTopaHbI, Kacpe J1 6apbI COQeTaIOT rrp0J13BO,lJ;CTBO, peaJIJi1- 3aQJi1IO J1 opraHl13aQJ1IO rroTpe6JIeHJi1JI rrpo,n;YKQJi1Ji1 C OpraHJi13aQJi1et1 OT,n;blxa J1 pa3BJIeQeHJi1ti rroTpe6Ji1TeJIeti. Y C.flyzu no U3Z0m08.fle1iU1O KY.flU1iapnou npooYK1tUU U K01i- aumepCKUX U3aeJLUU BKJIIOQaIOT: -- Ji13rOTOBJIeHJi1e KYJIJ1HapHOJ1 rrpo,n;YKQJi1Ji1 Ji1 KOH,n;Ji1TepCKJi1X J13,n;eJIJi1M rro 3aKa3aM rroTpe6J1TeJIeti, B TOM QJ1CJIe, B CJIOmHOM 192 
J1CrrOJIHeHJ1J1 J1 C ,lJ;OrrOJIHJ1TeJIbHbIM O<pOpMJIeHJ1eM B OpraHJ13aJ1- HX o6III;eCTBeHHOrO rrJ1TaHJ1H; - J13rOTOBJIeHJ1e 6JIIO,lJ; J13 CblpbH 3aKa3qJ1Ka Ha rrpe,n;rrpJ1H- TJ1J1 ; - YCJIyry rrOBapa, KOH,lJ;J1Tepa rro J13rOTOBJIeHJ1IO 6JIIO,n;, KY- JIJ1Ha pHbIX J1 KOH,lJ;J1TepCKJ1X J13,lJ;eJIJ1M Ha ,n;OMY. YC./l,YZU no OpZa1iU3a1{UU nompe6./l,e1iuJi npoaY'K1tUU U 06CAY- JlCU8a1-£UJi BKJIIOQaIOT: - OpraHJ13aJ1IO J1 06CJIymJ1BaHJ1e TopmeCTB, ceMeMHbIX 06e,lJ;OB, pJ1TyaJIbHbIX MepOrrpJ1HTJ1M, KOH<pepeHJ1ti, CeMJ1HapOB, cOBeIII;aHJ1M, KYJIbTypHO-MaCCOBbIX MepOrrpJ1HTJ1M B 30Hax OT,n;bI- xa J1 T. ,n;.; - YCJIyry o<pJ1J1aHTa (6apMeHa) rro 06CJIymJ1BaHJ1IO Ha ,n;OMY; - ,lJ;OCTaBKY KY JIJ1Ha pHOM rrpo,n;YKJ1J1 J1 KOH,n;VITepCKJ1X VI3,lJ;e- JIVIM rro 3aKa3aM rroTpe6J1TeJIeti, B TOM QJ1CJIe, B 6aHKeTHOM VIC- rrOJIHeHVIJ1; - 6pOHVIpOBaHJ1e MeCT B 3aJIe OpraHJ13aJ1VI o6III;eCTBeHHoro rrVITaHJ1H; - rrpo,n;amy TaJIOHOB ,lJ;JIH a60HeMeHTOB Ha 06CJIymJ1BaHJ1e CKOMrrJIeKTOBaHHbIMJ1 paVIOHaMJ1; - OpraHJ13aJ1IO paJ10HaJIbHOrO KOMrrJIeKCHOro rrJ1TaHJ1H. YCAYZU no peaAU3a1tUU 'KY./LU1iap1iOU npoaY'K1{UU BKJIIOQaIOT: - peaJIVI3aVIIO KYJIJ1HapHoti rrpo,n;YKJ1VI VI KOH,n;VITepCKJ1X J13,n;eJIJ1M Qepe3 Mara3VIHbI J1 OT,l];eJIbI KYJIJ1HapJ1J1 BHe OpraHJ13a- QJ1J1 ; - peaJIJ13aJ1IO KYJIJ1HapHOM rrpO,lJ;YKVIVI BHe OpraHJ13aVIVI; - OTrrYCK 06e,n;OB Ha ,lJ;OM; - KOMrrJIeKTaJ1IO Ha6opOB KYJIVIHapHOM npo,n;YKVIVI B ,n;opo- ry, B TOM QJ1CJIe TypVICTaM, ,n;JIH caMOCTOHTeJIbHOrO rrpJ1rOTOBJIe- HJ1H KYJIJ1HapHoti rrpo,n;YKJ1J1 (pa3HOCHYIO VI MeJIKOp03HVIQHYIO ceTb ). YCAYZU no OpZa1iU3a1{UU aocyza BKJIIOQaIOT: - OpraHJ13aIJ;VIIO MY3bIKaJIbHOrO 06CJIymVIBaHVIH, npOBe,n;e- HVIe KOHepTOB, nporpaMM BapbeTe VI BVI,n;eorrporpaMM; - rrpe,n;OCTaBJIeHVIe ra3eT, mypHaJIOB, HaCTOJIbHbIX VIrp, VIrpOBbIX aBTOMaTOB, 6VIJIbHp,n;a. 193 
l11iifJopMa 'ltU01i1iO-'K01icy./t oma m U81i ote YCA yzu BKJIIOt.IaIOT: - KOHCYJIbTaJi1]1 crreJ1aJIJ1CTOB rro J13rOTOBJIeHJ1IO, O<POPM- JIeHJ1IO KYJIJ1Ha pHOM rrpO)J;YKJ1J1 J1 KOH,n;J1TepCKVIX J13,n;eJIJ1M VI cep- BJ1pOBKe CTOJIa, KOHCYJIbTaJ1J1 )J;VIeTceCTpbI no BorrpocaM VICrrOJIb- 30BaHVIH KYJIJ1HapHOM rrpo,n;YKJ1VI rrpVI pa3JIJ1qHbIX BJ1)J;ax 3a6oJIe- BaH11M (B )J;VIeTVIt.IeCKJ1X OT)J;eJIeHVIHX J1 CTOJIOBbIX); - OpraHJ13aJ1IO o6YQeHJ1H KYJIVIHapHOMY MaCTepCTBY. IIpot.IJ1e YCJIyrVI, OKaSbIBaeMbIe opraHVI3aJ1HMJ1 06rn;eCTBeH- Horo rrVITaHVI.R )J;OCTaTOt.IHO pa3Hoo6pa3HbI, HarrpVIMep, YCJIyrJ1 rro rrpOKaTY CTOJIOBOrO 6eJIbH, nOCY)J;bI, rrpJ160pOB, J1HBeHTapH )J;JIH rrpOBe)J;eHVIJI TopmeCTBeHHbIX MepOrrpVIJITVIM. TaKVIe YCJIyrJi1 06bIt.IHO rrOJIb3YIOTCH crrpOCOM Y mVITeJIeM CeJIbCKVIX pat1oHoB J1JIJ1 OpraHJ13aVIM, KOTopbIe rOTOBHTCH K rrpOBe)J;eHVIIO KoprrOpaTJ1B- HbIX rrpaS)J;HVIKOB. KpOMe rrpo,n;YKTOB rrVITaHJ1H, B peCTopaHax J1 Ka<pe rroce- TJ1TeJIHM rrpe)J;JIaraIOTCH <p11pMeHHbIe SHaQKVI J1 BeTbI. B peCTO- paHax C HaJ10HaJIbHOM KYXHet1 rrOCeTVITeJIHM rrpe)J;JIaraIOTCH CY- BeHVIpbI J1 VI3)J;eJIVIH HapO)J;HbIX xy,n;omeCTBeHHbIX rrpOMbICJIOB, pa- 60TbI HaJ10HaJIbHbIX CKYJIbrrTOpOB J1 XY)J;omHJ1KOB. B CTOJIOBbIX J1 Ka<pe, pa3MeI..IJ;aIOI..IJ;VIXCH Y KpyrrHblx TpaHcrropTHbIX MarJ1CT- paJIet1, rrOCeTJ1TeJIHM rrpe)J;JIaraIOTCH B OrpaHVIt.IeHHOM aCCOpTJ1- MeHTe TOBapbI )J;JIH JIVIt.IHOrO KOMcpopTa J1 rVIrVIeHbI, KaHeJIHpC- KVIe TOBa pbI, nepVIO)J;VIQeCKVIe rreQa THbIe VI3)J;aHJ1H, YCJIyrJ1 CBH- 3VI J1 ,n;p. R )J;orrOJIHJ1TeJIbHbIM YCJIyraM OTHOCHTCH YCJIyrJ1 rro yrraKoB- Ke KYJIVIHapHOt1 rrpO)J;YKIJ;J1VI, KOTOPYIO rrOCeTJ1TeJIVI meJIaIOT 3a6- paTb C C060M. I1oBbIllleHHoe y,n;06CTBO 06eCrret.IVIBaeT HaJIJ1qJi1e B rrYHKTax rrJ1TaHVIH TeJIecpOHHOM VI <paKCVIMJ1JIbHOt1 CBH3VI, oco6eH- HO B rrYHKTax rrJ1TaHVIH, pacrrOJIOmeHHbIx Ha TpaHcrropTHbIX Ma- rVICTpaJIHX, B CeJIbCKVIX pat1oHax. Y)J;06CTBO 06eCrreQJ1BaIOT YCJIY- rJ1 rap)J;epo6a rro rapaHTJ1pOBaHHOMY XpaHeHJ1IO JIJ1t.IHbIX BeI..IJ;et1 (BepXHet1 O)J;em)J;bI), CYMOK 11 IJ;eHHOCTeM rroTpe6J1TeJIeM. ECJIJ1 IIOCeTJ1TeJIb npJ1exaJI Ha aBTOMaIIIJ1He, eMY MomeT 6bITb rrpe)J;JIOmeHa YCJIyra rrapKOBKJ1 Ha aBTocToHHKY OpraHJ13aJ1J1, a eCJIVI OH 6e3 aBTOMalllJ1HbI - BbI30B TaKCJ1. 194 
B COCTaB rrepCOHaa OpraHM3aMM 06eCTBeHHOrO rrMTaHMR BXO,l);.HT CrreMaJIMCTbI, MCrrOJIHHIOMe YCJIyry rro rrpMrOTOBJIeHMIO rrMM (rrOBapa M KYJIMHapbI) M CrreMaJIMCTbI no cepBMCY, o6cJIY- jKMBaIOMe rrOCeTMTeJIet1 (o<pMQMaHTbI, 6apMeHbI, a,n;MMHMCTpa- TOpbI (MeTpo,n;OTeJIM». 3TM pa60THMKM MMeIOT CrreMaJIbHYIO rrpo- <peCCMOHaJIbHYIO rro,n;rOTOBKY M rrpoxo,n;.HT rrpo<pMJIaKTMqeCKMe Me,n;MJ1HCKJ1e OCMOTpbI B COOTBeTCTBJ1M C 06.H3aTeJIbHbIMM Tpe- 60BaHJ1HMM HopMaTMBHbIX ,n;OKYMeHTOB. B COCTaB rrOMeIQeHJ1M OpraHJ13aJ1M 06eCTBeHHoro rrMTa- HM.H BXO,l);HT 30Ha 06CJIymJ1BaHMH (KOHTaKTHa.H 30Ha) M a,n;MJ1HMCT- paTJ1BHaH J1 rrp0J13Bo,n;CTBeHHa.H 30HbI. 301ia 06CAYJICU6a1-£U.fl, nOcemumeJl,eu COCTOMT J13 3aJIa rrMTa- HJ1H, BeCTJ16IOJI.H, rap,n;epo6a, TyaJIeTHOt1 KOMHaTbI M ,n;p. 3aJI KOM- rrJIeKTyeTC.H Me6eJIbIO ,l);JIH rrpJ1eMa rrVIM, Me6eJIbIO M rrpMcrroco6- JIeHJ1HMJ1 ,n;JIH no,n;aqJ1 6JIIO,n;, cpe,n;CTBaMM ,n;JIH pa3JIMBa HaIIMTKOB. J1HTepbep O<popMJIHeTCH B COOTBeTCTBMM C cpMpMeHHbIM CTMJIeM opraHM3aIJ;J1J1. 3aJIbI opraHM3aIJ;MM 06eCTBeHHoro rrMTaHMH, B oco6eHHOC- TM 3aJIbI peCTopaHOB, ,l);eJIHTC.H Ha 30HbI. ECJIVI 3aJI COCTOMT M3 HeCKOJIbKMX qaCTeM, TO MX 06'"be,n;J1HHIOT rrpoeMaMM MJIJ1 OCTeK- JIeHHbIMJ1 ,n;BepHMJ1. ,L(M<pcpepeHMaMH 60JIblllOrO 3aJIa Ha OT,n;eJIb- HbIe <PYHKIJ;J10HaJIbHbIe 30HbI IIpMMeH.HeTCH ,n;OBOJIbHO qaCTO. 06bIqHO B 3aJIaX peCTopaHOB rrpe,n;YCMaTpJ1BaIOTCH MeCTO ,n;JIH opKeCTpa, rrJIOa,n;Ka ,n;JIH TaHeB, J1Hor,n;a He60JIblllaH 3CTpa,l);a. IIJIoI..IJ;a,n;Ka ,n;JIH TaHeB BbI,l);eJI.HeTCH 60JIee KOHIJ;eHTpMpOBaHHbIM OCBeI1J;eHMeM, o<popMJIeHJ1eM rrOJIa J1 IIOTOJIKa. IIpJ1 3aJIaX peCTopaHOB, KaK rrpaBJ1JIO, J1MeIOTCR 6aHKeT- HbIe 3aJIbI, KOTopble pa3MeaIOTCH JIVI60 OT,l);eJIbHO, JIM60 BbI- ,n;eJIHIOTCH J13 06eM rrJIOI..IJ;a,n;M rrpJ1 rrOMOIQM pa3,n;BMmHbIX rrepe- rOpO,l);OK. ,L(JIH rrOBbIllleHJ1H s<p<PeKTMBHOCTM pa60TbI rrpe,n;npJ1.HTJ1.H, rrpM pa3MeeHMJ1 rrp0J13Bo,n;CTBeHHbIX rrOMeeHMM C06JIIO,n;aeTCH rrpMH- MII rrOCJIe,n;OBaTeJIbHOrO ocyeCTBJIeHMH CTa,l);Mt1 TeXHOJIOrMqeC- Koro rrpOIJ;eCca rrp0J13BO,l);CTBa co6CTBeHHOM IIpO,l);YKVIVI J1 06CJIY- mJ1BaHMH rrOCeTMTeJIeM. 195 
II pJ1 rro,lJ;6ope 060PY,lJ;OBaHJ1H ,lJ;JIH rrp0J13BO,n;CTBeHHbIX eXOB yqJ1TbIBaIOTCH rrpJ1HHTble HOpMbI OCHaIII;eHVIH OpraHJ13aJ1M o6e- CTBeHHOrO rrVITaHJ1H TeXHOJIOrVIqeCKVIM, XOJIO,n;VIJIbHbIM J1 J1HbIM 060PY,lJ;OBaHVIeM, YCTaHOBJIeHHbIM B 3aBVICVIMOCTVI OT MOIII;HOCTJ1 M TJ1rra OpraHJ13aU;J1VI. B rrpOVI3BO,n;CTBeHHbIX exax KYXHJ1 B COOTBeTCTBVIVI C XapaK- TepOM TeXHOJIOrVIQeCKOrO rrpou;ecca pa3MeIII;aIOTCH pa3JIVIQHble BJ1,lJ;bI o6oPy,n;OBaHJ1JI. TeX1-£O./102U1.£eCKUe nOMe14e1iu.R" B KOTOpbIX rOTOBHTCH rrpo- ,lJ;YKTbI rrVITaHVIH, BKJIIOQaIOT: > u;ex rro rrpVIrOTOBJIeHVIIO XOJIO,n;HbIX 3aKYCOK; > u;ex rro rrpVIrOTOBJIeHJ1IO rOpHQJ1X 6JIIO,lJ;; > MHCHOM u;ex; > pbI6Hblt1 ex; > ex pa3,n;eJIKVI OBOIII;eM; > KOH,n;VITepCKJ1t1 u;ex VI rreKa pHIO; > rrpOVI3Bo,n;CTBO raSVIpOBaHHbIX BO,n; J1 HaIIJ1TKOB; > MOMKY; > cepBVI3HYIO KOMHaTY; > 6eJIbeBYIO KOMHa TY; > CKJIa,n;CKVIe rrOMeIII;eHVIH (,n;JIH XpaHeHJ1H rrpO,lJ;YKTOB rrVITa- HVIJI, XOJIO,n;J1JIbHbIM CKJIa,n;, CKJIa,n; o6oPy,n;OBaHVIH). . B exe rro rrpVIrOTOBJIeHVIIO XOJIO,lJ;HbIX 3aKYCOK rOTOBHTCH XOJIo,n:Hble 6JIIO,lJ;a J1 3aKYCKVI VI3 MHca, pbI6bI VI OBOIII;eM, a TaKme CJIa,n;KJ1e 6JIIO,n;a J1 6YTep6po,n;bI. OCHOBHble orrepaU;VIJ1, OCYIII;eCTB- JIHeMble B exe, - HapeSKa rrpo,n;YKTOB, pa3,lJ;eJIeHJ1e Ha rropu;VIVI J1 o<popMJIeHJ1e XOJIO,lJ;HbIX 6JIIO,n; J1 3aKYCOK. Qex OCHaIII;aeTCH XO- JIO,n;VIJIbHbIM IllKacpOM, HVI3KOTeMrrepaTypHbIM rrpVIJIaBKOM, pa3- ,n;a TOQHOM CTOMKOM. . B exe ITO rrpJ1rOTOBJIeHJ1IO ropJIQJ1X 6JIIO,n; BblrrOJIHHIOTCH orrepaU;MM, 3aBepmaIOIII;VIe TeXHOJIOrVIQeCKVIJ1 rrpou;ecc rrpJ1rOTOB- JIeHJ1JI IIVIIII;VI, OCYIII;eCTBJIHeTCH TerrJIOBaH o6pa6oTKa rrpO,lJ;YKTOB, ,n;OBO,n;HTCH ,n;o rOTOBHOCTJ1 rrOJIy<pa6pVIKaTbI, rOTOBHTCH rrepBble VI BTopble 6JIIO,n;a, rrO,lJ;rOTaBJIJ1BaIOTCH rrpo,n;YKTbI ,lJ;JIH XOJIO,lJ;HbIX 6JIIO,n;. LI:ex 060pY,lJ;yeTcH rrJIVITaMJ1, rrJ1III;eBa POQHbIMJ1 KOT JIaMJ1 C rro,n:BO,lJ;KOM XOJIO,lJ;HOM VI rOpHQeM BO,lJ;bI, ma POQHbIMVI llIKa<paMU, 196 
3JIeKTpJ1qeCKJ1MJ1 CKOBOpO,l];KaMJ1, XOJIO,n;Ji1JIbHbIMJi1lllKa<paMJi1, CTeJI- JIamaMJi1, np0J13BO)J;CTBeHHbIMJi1 CTOJIaMJi1 Ji1 ,n;p. . B M.HCHOM exe BblrrOJIH.HIOTC.H OrrepaJi1Ji1 rro rrp0Ji13BO)J;CTBY rrOJIy<pa6pJi1KaTOB pa3JIJi1qHbIX BJi1)J;OB Ji13 rOB.H)J;Ji1HbI, CBJi1HJi1HbI, 6a- paHJi1HbI, rrTJi1bI Ji1 ,l];Ji1qJi1. . B pbI6HOM exe BblnOJIH.RIOTC.H orrepaI1Ji1 rro rrepBJ1QHOt1 o6pa6oTKe pbI6bI Ji1 Ji13rOTOBJIeHJi1IO pbI6HbIX rrOJIycpa6pJi1Ka TOB. TeXHOJIOfJi1QeCKJi1M rrpoecc o6pa6oTKJi1 pbI6bI BKJIIOQaeT CJIe,n;yIO- III;Ji1e orrepaU;Ji1Ji1: OTTaJ1BaHJi1e MopomeHOM PbI6bI, BbIMa qJi1BaHJi1e COJIeHOJ1, OQJi1CTKY OT QeIllYJi1, rrOTpOllleHJi1e Ji1 rrpOMbIBaHJi1e, pa3- )J;eJIKY, rrpJi1rOTOBJIeHJi1e rrOJIy<pa6pJi1Ka TOB Ji1 Ji1X XpaHeHJi1e. . B OBOITJ;HOM u:exe BblrrOJIH.HIOTC.H orrepaU;Ji1Ji1 no rrepBJi1qHoti o6pa6oTKe oBoIII;eti Ji1 Ji13rOTOBJIeHJi1IO OBOIII;HbIX rrOJIy<pa6pJi1KaTOB )J;JI.H co6CTBeHHoro rrp0Ji13BO)J;CTBa. B OBOIII;HOM u;exe pa3MeIII;aIOT- C.H KaJIJi16pOBOQHble MalllJi1HbI ,l];JI.H COpTJi1pOBKJi1 Ka pTo<peJI.H Ji1 KOp- Herr JI O)J; 0 B , Ka p TO <p e JI e QJi1 C TK Ji1 , 0 B 0 III; e p e 3 KJi1 , YH Ji1 Be pc a JI b HbI e KYXOHHble KOM6atiHbI. . B KOH)J;Ji1TepCKOM exe Ji1 rreKapHe BblrrOJIH.HIOTC.H orrepa- Ji1Ji1, 06eCneQJi1BaIOIII;Ji1e rrp0Ji13Bo,n;CTBO pa3Hoo6pa3HbIX MYQHbIX KOH,n;Ji1TepCKJ1X Ji1 KYJIJi1HapHWX Ji13,n;eJIJ1M. B COCTaB u;exa BXO,n;.HT TeCTOMeCJi1JIbHOe, TeCTopa3)J;eJIOQHOe OT )J;eJIeHJi1.H, rreKa pH.H, OT- ,n;eJIeHJi1e )J;JI.H OXJIam)J;eHJi1.H, rrOMeIII;eHJi1.H ,l];JI.H OT,n;eJIKJi1 Ji13)J;eJIJi1ti, ,l];JI.H rrpJi1rOTOBJIeHJi1.H <pa pllleti, MOt1Ka ,n;JI.H .HJi1U;, rrOCY)J;bI, Ta pbI. . Pa3,n;aTOQHa.H KOMHaTa 06eCrreQJi1BaeT KpaTKOBpeMeHHoe XpaHeHJi1e Ji1 OTrrYCK rOTOBbIX rrpO,l];YKTOB rrJi1TaHJi1.H rroTpe6Ji1TeJI.HM. . MotiKa KYXOHHOti rrocy,n;bI MomeT pacrrOJIaraTbC.H p.H,l];OM C rOp.HQJi1M eXOM OT)J;eJIbHO OT MOMKJi1 CTOJIOBOt1 rrOCY,l];bI. B rrOMe- III;eHJi1Ji1 MOJ1KJi1 pa3MeIII;aIOTC.H rro,n;TOBapHJi1KJi1, Ha KOTopble CTa- BJi1TC.H rrocy,n;a, rrocTynJi1Bllla.H )J;JI.H MbITb.H, Ta pa ,l];JI.H OTXO,n;OB rrJi1III;Ji1, BaHHbI C ,l];BYM.H OT)J;eJIeHJi1.HMJi1, CTeJIJIamJi1 C rrOJIKaMJi1-pe- llleTKaMJi1 ,n;JI.H CYlllKJi1 BbIMbITOt1 rrocy,n;bI. MotiKa CTOJIOBOti nOCY)J;bI paCCQJi1TbIBaeTC.H Ha KOJIJi1QeCTBO rrOCY,l];bI Ji1 npJi160pOB, rro,n;BepraIOIII;Ji1XC.H MOMKe. ,n:JI.H XpaHeHJi1.H rrocy,n;bI rrpe,n;YCMaTpJi1BaIOT lllKa<pbI, CTeJIJIamJi1, rrpJi1JIaBKJi1, CTO- JIbI. MOt1KY 060PY,l];YIOT BaHHaMJ1 C HeCKOJIbKI1MJi1 OT,n;eJIeHJi1.HMI1, rrocy,n;OMOeQHbIMJi1 MaIllJi1HaMJ1. 197 
. BebeBaR KOMHaTa Mcnob3yeTcR R XpaHeHMR CKaTep- Tei1, Ca.rrcpeTOK, IIOOTeHe, pyqHMKOB M T. rr. Bebe XpaHRT Ha CTeamax ITO HaMMeHOBaHMRM M pa3MepaM B COOTBeTCTBMM C Tpe60BaHMRMM CaHMTapHOM MHCTPYKMM. . CepB113HaR KOMHaTa CJIymMT R XpaHeHMR M BbIaqM O<PM- MaHTaM CTOOBOt1 rrocy,n;bI M3 <pap<popa, CTeKa, MeTaJIJIa, CTO- JIOBbIX rrpM6opOB. 060PYYIOT ee lllKacpaMM, rrO,n;BeCHbIMM rrOJIKa- MM M CTeamaMM R XpaHeHMR nocy,n;bI M rrpM6opOB, rrpMaB- ROM ,n;JIR MX BbI,n;a qM. . CKaCKMe rrOMeIII;eHMR BKIOqaIOT OXJIamaeMble KaMepbI ,n;R XpaHeHMR CKOpOrrOpTRI.IJ;MXCR rrpO,n;YKTOB M rrOJIycpa6pMKa- TOB, HeOXJIamaeMble KJIa,n;OBble R XpaHeHMR CYXMX rrpO,n;YK- TOB, OBOIII;et1, rrOMeIII;eHMe ,n;R XpaHeHMR MHBeHTapR, 6eJIbR 11 pyrMx rrpe,n:MeTOB Ma TepMabHO-TeXHMqeCKOrO OCHaI..IJ;eHMR B COOTBeTCTBI1M C Tpe60BaHMRMM CTaH,n;apTOB J1 HOpMaTJ1BaMI1. 060pya08a1iUe OpZa1iU3a1tUU o614eCm8e1i1-LOZO nUma1iUJL: > Me6eb 3aa 06CJIymMBaHJ1R; > CTOJIOBOe 6ebe; > CTOOBble npM6opbI; > rrp0J13BO,n;CTBeHHO-TeXHOOrMqeCKOe 060pYOBaHJ1e. . Me6eb 3aa o6cymMBaHMR rrpe,n:Ha3HaqeHa ,n:JIR rro,n;aqJ1 J1 rrpJ1eMa IIMI.IJ;M. Me6eb C03,n;aeT rroTpe6MTeJIRM KOM<POpTHble YC- OBJ1R rrpMeMa rrJ1I..IJ;M J1 rrpOBe,n;eHMR ,n;ocyra. Me6eJIb paCCTaBR- eTCR B BeCTM6IOe opraHM3aMJ1 rrMTaHJ1R, 3ae J1 6ape. OCHOBHOt1 Me6eJIbIO R rrpMeMa rrMIII;J1 J1 HarrMTKOB RBJIRIOT- CR CTOJIbI, KOTopble HaKpbIBaIOTCR CTOOBbIM 6ebeM J1 CepBJ1py- IOTCR. .n:R CI1eHJ1R MCIIOb3YIOTCR CTYbH J1 Ta6ypeTbI, KOTopble HaKpbIBaIOTCR qeXJIaMM. B HeKOTopbIX TMrrax 6apOB J1CrrOb3YIOTCR ,n;R CM,n;eHJ1JI Kpec- JIa J1 ,n;J1BaHbI. .n:R no,n;a qM 6JIIO,n; M rrpe,n;MeTOB cepBMpOBKM CTOJIa MorYT McrrOb30BaTbCR cepBMpOBOqHble CTOMKM. . B opraHM3aJ1RX o6III;eCTBeHHoro rrMTaHJ1R B KaqeCTBe CTO- OBoro 6eJIbR MCrrOJIb3YIOTCR CKaTepTM, CaJIcpeTKM, pYQHJ1KJ1, rrOJIOTeHa. 3arrac CTOOBoro 6eJIbR Ha ,n:eHb COCTaBJIJIeT: 5-7 pYQHJ1KOB Ha OHoro o<pMJ1aHTa, 2-4 CKaTepTM Ha CTO, 4-5 ca<peToK Ha rroca,n;OqHOe MeCTO. 198 
CKaTepTJ1 ,lJ;OJImHbI COOTBeTCTBOBaTb pa3Mepy J1 cPOpMe CTO- JIOB. CKaTepTb ,lJ;OJImHa OrrYCKaTbCH co BCeX CTOpOH He MeHee qeM Ha 25 CM J1 He HJi1me CJi1,lJ;eHbH CTY JIa. II pJi1 CepBJi1pOBKe Ji1CIIOJIb3YIOTCH CKa TepTJi1 pa3JIJi1qHbIX IJ;Be- TOB. IJ:BeTHbIMJi1 CKa TepTHMJi1 06bIQHO HaKpbIBaIOTCH qat1Hble Ji1 KocPet1Hble CTOJIbI, a B rrOCJIe,lJ;Hee BpeMH 06e,lJ;eHHble - rOJIy6bI- MJi1, 3eJIeHbIMJi1, KpaCHbIMJi1, QTO B COqeTaHJi1Ji1 C rrpe,lJ;MeTaMJi1 cep- BJi1pOBKJi1 C03,lJ;aeT YIOTHYIO 06CTaHOBKY Ji1 KOMcpOpT. Ha CKaTepTHX MomeT OTpamaTbCH cPJi1pMeHHaH CJi1MBOJIJi1Ka OpraHJi13aJi1Ji1 rrJi1Ta- HJi1H. CaJIcPeTKJi1 Ji13 XJIorrqaTo6YMamH0t1 TKaHJi1 (25 x 25 CM) Ji1C- rrOJIb3YIOTCH rrOCeTJi1TeJI.RMJi1 ,lJ;JIJI BbITJ1paHJ1H PYK J1 B pa60Te ocPJ1- IJ;Ji1aHTOB ,lJ;JIH rrOKpbITJ1H rro,n;Hoca. PYQHJ1KJ1 J1CrrOJIb3YIOTCH ocPJ1IJ;J1aHTaMJ1 ,n;JIH rrpe,lJ;OxpaHeHJi1H PYK rrpJ1 pa3HocKe rOpHQJi1X 6JIIO,lJ;, coXpaHeHJi1H MaHmeT KOCTIOMa OT 3arpH3HeHJ1H. . OpraHJi13aIJ;J1J1 06rn;eCTBeHHoro rrJ1TaHJ1H ,lJ;JIH CepBJi1pOBKJ1 CTOJIOB Ji1 rro,lJ;a QJi1 6JIIO,lJ;, HarrJ1TKOB J1CrrOJIb3YIOT cPa PCPOpOBYIO, cpaHHCOBYIO, CTeKJIJIHHYIO, xpycTaJIbHYIO, KepaMJi1't.JecKYIO, Me- TaJIJIJi1QecKYIO, ,lJ;epeBHHHYIO, rrJIaCTMaccoBYIO rrocy,n;y J1 MeTaJI- JIJ1QeCKJ1e J1 ,lJ;epeBHHHble rrpJ160pbI. O,lJ;HOpa30BaH 6YMamHaH Ji1 rrJIaCTMaCCOBaH rrocY,lJ;a J1CrrOJIb3yeTcH OpraHJi13aJi1JIMJ1 6blcTporo rrJi1TaHJ1H. ,n:epeBHHHaH CTOJIOBaH rrocy,n;a (XJIe6HJ1IJ;bI ,n;JIH rro,n;a QJ1 XJIe- 6a, rrJi1pOmKOB, rrJi1pOrOB, KY"TIe6HK, ,lJ;epeBHHHble 60KaJIbI Ji1 Kpym- KJ1 ,n;JIH HarrJ1TKOB, CTOJIOBble Ji1 pa3JIJi1BaTeJIbHble JIOmKJi1) Ji1CrrOJIb- 3YIOTCH rrpe,n;rrpJ1HTJ1HMY1 06rn;eCTBeHHoro rrJi1TaHJ1H C PYCCKOt1 Ha- IJ;Ji10HaJIbHot1 KyxHet1. CTaJIJ1 lllJi1pOKO rrpJi1MeHJITbCJI lllrramKJ1 Ji1 BJ1JIOQKJ1 ,n;JIH rro,n;aQJ1 lllalliJIbIKOB, 6YTep6po,n;OB, KaHarre Ji1 ,n;py- rJ1X MeJIKJi1X 3aKycoK. CTOJIOBble rrpJi160pbI ,n;eJIHTCH Ha OCHOBHble Ji1 BcrrOMOraTeJIb- Hble. OCHoBHble npU60p'bL CJIymaT ,n;JIH rrpJ1eMa IIMI1J;Ji1, 8cnOM02a- mM'b1i'bLe n PU60P'bL rrpJ1MeHHIOT ocPJ1IJ;Ji1aHTbI ,lJ;JIH paCKJIa,lJ;bIBaHJ1H 6JIIO,lJ;a. . OpraHJ13aIJ;Ji1HMJ1 06rn:eCTBeHHoro rrJi1TaHJi1JI Ji1CrrOJIb3YIOTCJI pa3JIJ1QHble BJ1,n;bI rrp0J13Bo,n;cTBeHHo-TeXHOJIOrJi1QeCKOrO o6opyo- 199 
BaHt1H AJIH OXJIamAeHJ1H, 3aMOpamJ1BaHJ1H J1 XpaHeHJ1H rrpOAYK- TOB nJ1TaHJ1H J1 060PYAOBaHJ1H JIH rrpJ1rOTOBJIeHJ1H KYJIJ1HapHOM npOYKV1J1 J1 HarrJ1TKOB. XOJIOJ1JIbHOe 060PYOBaHJ1e rrpJ1MeHHeTCH AJIH XpaHeHJ1H KYJIJ1HapHOM rrpOAYKJ1J1, CblpbH 11 rrOJIy<pa6pJ1KaTOB. COXpaHe- HJ1e KaqeCTBa rrpOYKTOB 06eCneqJ1BaeTCH OnTJ1MaJIbHOM TeMrre- paTypoJ1, BJIamHOCTbIO B03Ayxa, BeHTJ1JIHJ1eM. OpraHJ13aJ1HMJ1 06I1J;eCTBeHHOrO nJ1TaHMH rrpJ1MeHHIOTCH XO- JIOJ1JIbHble KaMepbI, XOJIOJ1JIbHble lllKa<pbI pa3HbIX TJ1rrOB, Ma- lllJ1HbI JIH rrp0J13BOCTBa J1CKYCCTBeHHOrO JIba, MalllJ1HbI JIH rrp0J13BOCTBa MOpOmeHOrO, XOJIO,n:J1JIbHble rrpJ1JIaBKJ1 M BMTpJ1- HbI, 6ycpeTHble rrpJ1JIaBKJ1 C Ka pMaHaMJ1 JIH OXJIameHJ1H BOOK J1 JIJ1KepOB, XpaHJ1JIJ1III;a JIH MOpOmeHOrO, CKJIaHble XOJIOJ1JIb- Hble 60KCbI. TeXHOJIOrJ1H rrpJ1rOTOBJIeHJ1H KYJIJ1HapHOM rrpO,n:YKJ1J1 AJ1<P- cpepeHJ1pOBaHa J1 COCTOJ1T J13 rrOArOTOBKJ1 CblpbH, MeXaHJ1QeC- KOM, TerrJIOBOM 06pa60TKJ1 (mapKa, BapKa, BblrreqKa J1 rroorpe- BaHJ1e), MOMKJ1, QJ1CTKJ1 J1 e3J1H<peKJ1J1 rrOCYbI. HaJ160JIee paCrrpOCTpaHeHHbIMJ1 B rrpJ1MeHeHJ1J1 BJ1AaMJ1 060- pYAOBaHJ1H HBJIHIOTCH KYXOHHble rrJIJ1TbI, mapOQHble rreQJ1, Ba- pOQHble KOTJIbI, rrapOBble KOTJIbI, 6ap6eKbIO, YXOBble rreQJ1, rpJ1JIJ1, MJ1KpOBOJIHOBble rreQJ1, rrapOKOHBeKTOMaTbI. KpoMe Toro, B KYXHHX J1CrrOJIb3YIOTCH 3JIeKTpJ1QeCKJ1e MallIJ1HbI J1 npJ160pbI AJIH rrpJ1rOTOBJIeHJ1H nJ1III;J1 - <PpJ1TIOpHJ1bI, rrpJ1crrOC06JIeH11JI JIH rrpOTJ1pKJ1 cyrroB, arrrrapaTbI AJIJI mapKJ1 B cyxapHx KYJIJ1HapHOJ1 rrpOYKJ1J1, Ka pTocpeJIeQJ1CTKJ1, OBOIII;eQJ1CTKJ1, 3JIeKTpJ1QeCKJ1e HOmJ1 J1 MalllJ1HbI ,n:JIH pe3KJ1 Cblpa, rrpJ1crrOC06JIeHJ1H JIH pe3KJ1 MaCJIa Ha rropJ1J1. B Ka<pe J1 6apax JIH 6blcTporo rrpJ1rOTOBJIeHJ1H Kocpe J1CrrOJIb3YIOTCH Ko<peBapKJ1, Ko<peMOJIKJ1, MeJIbHJ1bI. TeX1-£OA02UJL 06cAYJICu8a1iUJL nocemumeJl,eu 3aBJ1CJ1T TJ1rra J1 KJIaCCa OpraHJ13aIJ;J1J1. 06CJIymJ1BaHJ1e B peCTopaHax J1 Kacpe BbI- rrOJIHHIOT ocpJ1IJ;J1aHTbI. CTOJIOBble J1 cpacT-cpYAbI pa60TaIOT MeTO- AOM caMo06cJIymJ1BaHJ1H, a B 6apax 06CJIymJ1BaHJ1e 3a CTOMKOt1 BblrrOJIHHeT 6apMeH, J1HOra 06CJIymJ1BaHJ1e 3a CTOJIJ1KaMJ1 BbI- rrOJIHHIOT o<pJ1IJ;J1aHTbI. 200 
B peCTOpaHe 06CJIymJ1BaHJ1e rroTpe6J1TeJIH B KOHTaKTHOM 30He BKJIIOqaeT BCTpeqy rroTpe6J1TeJIH, npeJIOmeHJ1e YCJIyr rrJ1TaHJ1H, noca,n;KY sa CTOJIJi1K, npJi1eMY 3aKa3a, no,n;aqy 6JIIO,n;. ITpJi1 rrpJi1eMe 3aKa3a rrOCJIe oT6opa 6JIIO,n; Ji1JIJi1 rrOCJIe o6cJIY- mJi1BaHJi1H o<pJi1J1aHT rrOJIyqaeT orrJIa TY 3aKa3a rro HaJIJi1qHOMY Ji1JIJi1 6e3HaJIJi1qHOMY paCqeTY, B 3aBJi1CJi1MOCTJi1 OT <POpMbI 06CJIymJi1Ba- HJi1H. 06CAYJICU8a1iUe nocemumeJl,eu 3a CmOAU'KaMU BblrrOJIHHIOT o<pJ1Ji1aHTbI. 06CJIymJ1BaHJ1e BKJIIOqaeT rrpe,n;BapJ1TeJIbHble orrepaJ1J1: paCCTaHOBKY CTOJIOB J1 CTYJIbeB, HaKpbIBaHJi1e CTOJIOB CKaTepTH- MJ1, CepBJi1pOBKY CTOJJa. OCHOBHble 3TarrbI pa60TbI o<pJ1J1aHTOB BKJIIOqaIOT rro,n;a qy rrOCeTJ1TeJIIO, CJi1,n;HIII;eMY 3a CTOJIJ1KOM, MeHIO, rrpJi1eM 3aKa3a, rro,n;aqy rOTOBbIX HanJ1TKOB, 3aTeM xJIe6a, xo- .rrO,n;HbIX 3aKYCOK, ca.rraTOB, rrepBbIX rop.ffqI1X J1 BTOpbIX rOpHqJi1X 6JIIO,n;, ,n;ecepTa. ITo Mepe Heo6xo,n;J1MOCTJ1 o<pJi1Ji1aHT y6J1paeT oCBo6om,n;eHHble 60KaJIbI, rro,n;CTaBKJi1, rrocy,n;y. ITo rrpocb6e rro- CeTJi1TeJIH o<pJ1J1aHT rro,n;aeT CqeT, rrpJi1HJi1MaeT ,n;eHbrJi1 Ji1 rrpo6Ji1- BaeT qeK. IIocJIe yxo,n;a rrOCeTJi1TeJIH o<pJ1J1aHT y6Ji1paeT co CTO- JIa nocy,n;y, MeHHeT CKaTepTb, CepBJ1pyeT CTOJI ,n;JIH CJIe,n;YIOIII;J1x rrOCeTJi1TeJIeM. 06CJIymJ1BaHJ1e rrOCeTJ1TeJIeM B 6ape Tome J1MeeT CBOJi1 OCO- 6eHHOCTJ1. ITepe,n; 06CJIymJi1BaHJi1eM rrOCeTJ1TeJIeM B 6ape 6apMeH rrpOBo,n;J1T rro,n;rOTOBKY CTOJIJ1KOB ,n;JIH 6apa: YCTaHOBKY rrerreJIb- HJi1, CKaMeeK K CTOJIaM C Heo6xo,n;J1MbIMJi1 KOMnOHeHTaMJi1, pac- KJIaKY KapT 6apa, BbIKJIa,l];KY qJi1rrCOB, opeIIIKOB J1 ,n;pyrJi1X 3aKY- COK, rrpJ1rOTOBJIeHJ1e HarrJi1TKOB. 06cAYJICU8a1iUe nocemumeJl,eu 3a cmou'KOu 6apa BblrrOJIHH- eTCH 6apMeHOM Ji1 6ap6oeM. BapMeH rrpJ1HJ1MaeT 3aKa3, Ji1CrrOJIHH- eT J1 rOTOBJ1T HarrJ1TKJ1, CMelllJi1BaeT Ji1Hrpe,n;J1eHTbI HarrJi1TKa, B36aJI- TbIBaeT J1X B MJ1KCepe rrpJ1 Heo6xo,n;J1MOCTJ1, O<popMJIHeT 3aKa3 B Kacce, YCTaHaBJIJ1BaeT rro,n;CTaBKJ1 rro,n; 60KaJIbI Ji1 CTaKaHbI, Ha KOTopble 3aTeM CTaBJ1TCH 3aKa3aHHbIM HarrJ1TOK, CepBJi1pyeT Ha CTOMKe MeCTO rroTpe6Ji1TeJIH, npe,n;OCTaBJIHeT nOTpe6J1TeJIIO CqeT rro ero rrpocb6e Ji1 paCqeT, npOIII;aeTCH C rrOCeTJi1TeJIHMJi1, npOMbI- 201 
BaeT CTOMKY 11 06HOBJIHeT Ba30qK11 C 3aKYCKaM11 (OpelllK11, 'l{1111CbI 11 T. n.). IToCJIe 3aKa3a nOTpe611TeJIb BnpaBe B JIID60e BpeMH OTKa- 3aTbCH OT 3aKa3aHHOM 11M YCJIyrJi1 npJi1 YCJIOBJi1J1 OIlJIaTbI Ji1CIIOJIHJi1- TeJIIO cpaKTJi1qeCKJi1 nOHeCeHHbIX paCXO,n;OB. II pJi1 06CJIymJi1BaHJi1J1 nOTpe6Ji1TeJIeM npe,lJ;npJ1HTJ1e 06rn;eCTBeH- Horo llJi1TaHJi1H ,lJ;OJIjRHO rrpe,n;OCTaBJIHTb rroTpe6Ji1TeJIHM B03MOjR- HOCTb rrpOBepKJ1 MaCCbI Ji1 06DeMa rrpe,n;JIaraeMOM rrpo,n:YKJi1Ji1. COCTaB J1 rroa qa 6JIID,lJ; rrpJ1 06CJIYjRJi1BaHJi1Ji1 rrOCeTJ1TeJIeM perJIaMeHTJ1pyeTcH MeHlO. Meu10 (cppaH. menu, OT JIaT. minuo - eJIIO Ha MeHblllJ1e QaCTY1) - 3TO nepeqeHb 6JIID,D; Y1 HarrY1TKOB, COCTaBJIHIOIII;J1X 3aB- TpaK, o6e,n;, ymJi1H, nO,lJ;aBaeMbIX B OpraHY13aY1HX o6r..u;ecTBeHHo- ro rrY1TaHJ1H. OCHoBHoe MeHlO Ji1, COOTBeTCTBeHHO, eme,lJ;HeBHOe 06bIQHO 3aKa3bIBaIDT B COCTaBe Tpex, MaKCJ1MaJIbHO QeTbIpex 6JIIO,lJ;. ,n:o- rrOJIHJi1TeJIbHbIe MeHIO (MeHIO ,lJ;JIJI YjRY1Ha, ,lJ;JIH rrpa3,lJ;HY1Ka, ,lJ;JIJI 6aHKeTa) OXBaTbIBaeT OT 4 ,lJ;O 6 6JIIO,lJ;. COKparn;eHHoe MeHIO BKJIID- qaeT pbI6HbIe, rOpHQY1e, XOJIO,lJ;Hble 6JIID,n;a, jRapKOe C ,lJ;06aBJIe- HY1eM rapHY1pa, OBOrn;eM VI ca.rraTOB. B KJIaCCY1QecKYlO rrOCJIeOBa- TeJIbHOCTb MeHID He BKJIIDQaeTCJI Kocpe, HO OH npJi1CYTCTByeT BO BpeMH 3aBTpaKa, o6e,lJ;a Y1JIY1 YjRY1Ha, QaCTJ1QHO OH BbIHOCY1TCJI B oco6oe MeHID Y1JIY1 B KOHe 06bIQHOro. KJIaCCY1QeCKaH nOCJIe,lJ;OBaTeJIbHOCTb paCCTaHOBKJi1 6JIID B MeHID (rrOCJIe,lJ;OBaTeJIbHOCTb CepBY1pOBKY1): 1. 3aKycKY1. 2. CyrrbI. 3. rOpHQY1e 3aKycKY1. 4. PbI6a Y1 MOperrpO,lJ;YKTbI. 5. OCHoBHbIe 6JIIO,n:a. 6. TenJIbIe OCHOBHbIe. 7. XOJIO,lJ;HbIe OCHOBHbIe 6JIIOa. 8. HarrY1TKY1 co JIb,lJ;OM. 9. iKapKoe, CaJIaT, OBOIII;Y1. 10. CJIa,lJ;KY1e rOpHQJ1e 6JIIO,lJ;a. 11. XOJIOHble CJIa,lJ;KJi1e 6JIID,lJ;a. 202 
12. ,n:ecepT. 13. II pHHOCTJ1. COBpeMeHHblti rrOCJIe,lJ;OBaTeJIbHbIM pH pacrrOJIOmeHJ1H 6JIIO B MeHIO: 1. XOJIo,lJ;Hble 3aKYCKJ1. 2. CyrrbI. 3. rOpHQVIe 3aKycKVI. 4. PbI6a, ,lJ;pyrVIe ,n;apbI MOpH B rraHVIpe J1 6e3. 5. HarrJ1TKJ1 co JIb,lJ;OM (cop6eT). 6. OCHoBHble BJ1,lJ;bI 6JIIO,lJ;. 7. CblpbI. 8. ,n:ecepT. llIe<p-rroBap VIJIJ1 ,lJ;J1eTCeCTpa KoppeKTVIpYIOT MeHIO Ha OCHO- Be rrpJ1HVIrrOB <PVI3J10JIOrJ1VI rrJ1TaHJ1H, C yqeTOM crrpoca, HaVIO- HaJIbHOCTJ1, B03paCTa VI BepOJ1CrrOBe,lJ;aHJ1H rrOCeTVITeJIeM, COBpe- MeHHbIX cpOpM rrVITaHJ1H, rrOJIHOeHHOCTVI rrpo,n;YKTOB, VIX KaJIO- pJ1MHOCTVI, ,lJ;OcTyrrHocTVI, a TaKme BKYCOBbIX Ka QeCTB. IIpJ1 COCTaBJIeHJ1VI MeHIO yqVITbIBaIOTCH B03MOmHOCTJ1 rrp0J13- Bo,n;CTBa B 3aBVICVIMOCTJ1 OT rrJIoa,n;J1 KYXHJ1, BeHTJ1JIHJ1J1, HaJIJ1- qVIH rrpJ160pOB VI MaIIIJ1H, rrocy,n;bI, KOJIJ1qeCTBa BcrrOMOraTeJIbHO- ro VI CrreVIaJIbHOrO MaTepVIaJIa. I1pVI YTBepm,lJ;eHVIVI MeHIO aHaJIJ1- 3J1PYIOTCH 3KOHOMVIQeCKJ1e rrOKa3aTeJIJ1 (KaJIbKYJIHVIH, ce6eCTO- J1MOCTb, eHbI, HaJIJ1qJ1e CblpbeBbIX peCYPCOB). HapH,n;y C YCJIyraMVI rrVITaHJ1H nOCeTVITeJIHM rrpe,n;JIaraIDTCH ,n;pyrJ1e B03Me3,lJ;Hble YCJIyrVI. ECJIJ1 ,lJ;orrOJIHJ1TeJIbHble YCJIyrVI OKa- 3bIBaIOTCH OT,lJ;eJIbHO OT YCJIyr o6III;eCTBeHHoro nVITaHVIH, VICnOJI- HJ1TeJIb YCJIyrVI He BrrpaBe VIX HaBH3bIBaTb. IIOTpe61iITeJIb BrrpaBe OTKa3aTbCH OT rrpe,n;JIaraeMbIX YCJIyr, Herrocpe,n;CTBeHHO He CBH- 3aHHbIX C YCJIyraMJ1 06III;eCTBeHHoro rrVITaHVIH. YCJl.yzu P031£Ull1£OU U onm080U mOpZ08Jl.U. TOp208AJL - 3TO BVI,n; rrpe,lJ;rrpJ1HJ1MaTeJIbCKOt1 ,n;eHTeJIbHOCTJ1, CB.R3aHHblt1 C KyrrJIet1-rrpo,n;ameM TOBapOB J1 OKa3aHJ1eM YCJIyr rro- KyrraTeJIHM. TOprOBJIH rrO,lJ;pa3,lJ;eJIHeTCH Ha orrTOBYIO VI P03HJ1QHYIO. Onm08aJL mOp20BAJL - 3TO TOprOBJIH TOBapaMJ1 C rrOCJIe,lJ;y- IOIII;eti J1X rreperrpo,n;ameti J1JIVI npo<peCCJ10HaJIbHbIM J1CnOJIb30Ba- HVIeM. 203 
YC./l,yza OnmOBOU mOpZ08AU - pe3YJIbTaT B3aJ1MO,n;eticTBJ1H OIITOBOrO M P03HJ1QHOrO rrpo,n;aBIJ;OB, a TaKme BHYTpeHHeJ1 ,n;eH- TeJIbHOCTJ1 orrTOBoro rrpo,n;aBIJ;a rro y,n;OBJIeTBOpeHJ1ID rroTpe6HOC- Teti rroKyrraTeJIeJ1 B TOBapHbIX rrapTJ1HX, C<POpMJ1pOBaHHbIX rro J1X 3aKa3Y. Y CJIyrJ1 OIlTOBOt1 TOprOBJIJ1 rrpe,n;OCTaBJIHIDTCH orrTOBbIMJ1 TOp- rOBbIMJ1 rrpe,n;rrpJ1HTJ1HMJ1. Onm080e mopZ080e npeanpUJLmue - 3TO ToprOBoe rrpe,n;- rrpJ1HTJ1e, OCYIII;eCTBJIHIDIII;ee KynJIIO-rrpo,n;amy TOBapOB C IJ;eJIbIO J1X nOCJIe,n;YIOIII;eJ1 rreperrpo,n;amJ1, a TaKme OKa3bIBaIOIII;ee YCJIY- rJ1 rro OpraHJ13aIJ;J1J1 orrTOBoro 060pOTa TOBapOB. OC1i081-£aJL YC./l,yza OrrTOBOJ1 TOprOBJIJ1 - peaJIJ13aJ1H TOBapOB orrTOBbIM nOKyrra TeJIJIM. K aOnOA1-£UmeJL'b1-£oM YCAyzaM onTOBOM TOprOBJIJ1 OTHOCHTCH rrpJ1eM 3aKa30B J1 3aRBOK Ha TOBapbI, npe,n;peaJIJ13aVIOHHaH rro,n;- rOTOBKa TOBapOB (COpTVIpOBKa TOBapOB rro KaqeCTBY, o6pa6oTKa rrOBepxHocTei1 3aIII;VITHbIMVI nOKpbITVIHMVI, KOMrrJIeKTOBaHVIe napTJ1J1 TOBapOB, cpaCOBKa, pa3,n;eJIKa, MOMKa, qVICTKa, rJIame- HVIe 6eJIbH J1 o,n;em,n;bI, ,n;e3VIHcpeKIJ;J1H, ynaKoBbIBaHJ1e, MapKJ1- pOBKa), OTrrYCK TOBapOB, VIH<popMaIJ;VIOHHble YCJIyrJ1, ,n;OCTaBKa TOBapOB nOTpe6J1TeJIID, rrpVIeM VI xpaHeHVIe B03BpaTHoti Tapw, B03BpaT VI YTVIJIJ13aIJ;J1H OTXO,n;OB, rrepepa60TKa OTXO,n;OB. P031iU1.£1-£aJL mOpZ08AJL - 3TO TOprOBJIJI TOBapaMJ1 J1 OKa3a- HJ1e YCJIyr rroKyrraTeJIHM ,n;JIH JIJ1QHOrO, CeMeJ1HOrO VI .n;OMalllHero J1CrrOJIb30BaHVIH, He CBH3aHHoro C rrpe,n;rrpJ1HJ1MaTeJIbCKoti ,n;eH- TeJIbHOCTbIO. YCAyza P031iU1.£1iOU mOpZOB./l,U - 3TO pe3YJIbTaT B3aVIMo,n;et1- CTBVIH P03HVIQHOrO npo,n;aBIJ;a C rroTpe6J1TeJIeM, a TaKme BHYT- peHHeJ1 ,n;eHTeJIbHOCTJ1 P03HVIQHOrO rrpo,n;aBIJ;a rro y,n;OBeTBope- HJ1ID rroTpe6HOCTeM nOTpe6VITeJIH B e,n;J1HVIQHbIX 3K3eMnJIHpaX TO- Ba pOB VIJIVI KOMnJIeKCHbIX yrraKOBOqHbIX e,n;MHVIIJ;ax. Y CJIyrVI P03HJ1QHOM TOprOBJIJ1 OKa3bIBaIDT P03HJ1QHble Topro- Bble rrpe,n;rrpJ1RTJ1H. P031iU1.£1iOe mopZ080e npeanpUJLmue - 3TO ToprOBoe rrpe,n;npMHTVIe, OCYIII;eCTBJIHIOIII;ee KyrrJIID- rrpo,n;amy TO- BapOB, BblrrOJIHeHVIe pa60T J1 OKa3aHJ1e YCJIyr rroKyrraTeJIHM ,n;JI.H JIJ1QHOrO, ceMeMHoro ,n;OMalliHero VICrrOJIb30BaHVI.H. 204 
OC1i081iOU YC./l,YZOU P03HJi1qHOM TOprOBJIJ1 .HBJI.HeTC.H peaJIJ13a- J1J1 TOBa pOB nOTpe6J1TeJI.HM. Mara3J1HbI P03HJ1qHOM TOprOBJIJ1 CPOpMJ1PYIOT TOprOBbIM aCCOpTJ1MeHT TOBapOB, Heo6xo,n:J1MbIX Ha- CeJIeHJ1IO, J1 C03,n;aIOT YCJIOBJ1.H ,n;JI.H BbI60pa Ji1 rrpJ106peTeHJ1.H TO- Ba pOB. IIoceTJi1TeJI.HM Mara3J1HOB npe,n;JIaraIOTC.H ,n;OrrOJIHJ1TeJIbHble YCJIyrJi1 rro C03,n;aHJi11O y,n;06CTB rroKyrra TeJI.HM, Ji1HcpopMaJi10HHO- KOHCYJIbTaTJ1BHble YCJIyrJ1, YCJIyrJ1 rro OKa3aHJ11O rrOMOJi1 rrpJ1 COBepmeHJi1J1 rroKyrrKJi1 Ji1 rrpJi1 ee Ji1CrrOJIb30BaHJi1Ji1. Pa60Ta Mara3J1Ha P03HJ1QH0t1 TOprOBJIJ1 OCHOBbIBaeTC.H Ha KOM- MepQeCKOM ,n;e.HTeJIbHOCTJi1 J1 ToprOBO-TeXHOJIOrJi1QeCKOM rrpoec- ce, BKJIIOQalOrn;eM CPOpMJi1pOBaHJi1e aCCOpTJ1MeHTa, rrpJi1eMKY TO- BapOB, o6eCrreQeHJ1e XpaHeHJ1.H TOBapOB, rrpe,n;rrpo,n;amHYIO rro,n;- rOTOBKY J1 BbIKJIa,n;KY TOBapOB, rrpe,n;JIOmeHJ1e TOBapOB rroKyrraTe- JIIO, paCQeT C rroKyrraTeJIeM, OTrrYCK TOBapOB. PeaJIJ13aJi1.H TOBapOB MomeT ocyrn;eCTBJI.HTbC.H B Mara3J1HaX J1 BHe Mara3Ji1HOB. PeaJIJi13aIJ;Ji1.H TOBapOB B Mara3Ji1HaX BKJIIOQaeT: > peaJIJ13aIJ;Ji11O TOBapOB B YHJ1BepMare; > peaJIJ13aIJ;Ji1IO TOBapOB B YHJ1BepCaMe (cyrrepMapKeTe); > peaJIJ13aIJ;J11O TOBapOB B rJi1nepMapKeTe; > peaJIJ13aJi11O TOBapOB B Mara3J1He-CKJIa,n;e; > peaJIJ13aJi11O TOBapOB B Mara3J1He "TOBapbI rrOBce,n;HeBHO- ro crrpoca"; > peaJIJ13aJ1IO TOBapOB B CIIeJ1aJIJ13J1pOBaHHOM (J1JIJ1 Hecrre- J1aJIJi13J1pOBaHHOM) rrpo,n;OBOJIbCTBeHHOM Mara3J1He; > peaJIJi13aJ11O TOBapOB B CIIeJ1aJIJ13J1pOBaHHOM (J1JIJ1 Hecrre- Ji1aJIJ13Ji1pOBaHHOM) HerrpOOBOJIbCTBeHHOM Mara3Ji1Iie; > peaJIJ13aJi1IO TOBapOB B KOMJ1CCJ10HHOM Mara3Ji1He; > peaJIJ13aJ1IO TOBapOB B Mara3J1HaX TJ1rra "IIpJ1po,n;a", "Ce- MeHa", "300Mara3J1H", "KHJi1rJ1" J1 ,n;p.; > peaJIJ13aJi11O IIpO,n;YKJ1Ji1 npe,n;rrpJ1.HTJ1t1 06rn;eCTBeHHoro IIJ1TaHJi1.H B Mara3Ji1HaX pa3JIJi1QHbIX TJi1rrOB. PeaJIJ13aIJ;J1.H TOBapOB B MeAOp031iU1iOU cmaU01iap1iOU cemu (KJ10CKaX, rraBJ1JIbOHax) BKJIIOQaeT rrpo,n;amy OrpaHJ1QeHHO- ro aCCOpTJi1MeHTa OT,n;eJIbHbIX BJi1,zJ;OB IIpO,n;OBOJIbCTBeHHbIX J1 He- rrpo,n;OBOJIbCTBeHHbIX TOBa pOB. 1..Jepe3 KJ10CKJi1 Ji1 rraBJi1JIbOHbI rrpo- ,n;aIOTC.H Herrpo,n;OBOJIbCTBeHHble TOBa pbI - Ji13,n;aHJi1.H nepJ1o,n;Ji1Qec- 205 
KOM rreqaTJ1, KaHeJIHpCKJ1e TOBapbI, CYBeHJ1pbI, Ta6aqHble J13- )J;eJIJ1H J1 rrpJ1Ha)J;JIemHOCTJ1 )J;JIH KypeHJ1H, a TaKme rrpO)J;OBOJIb- CTBeHHble TOBapbI - MopomeHoe, COKJ1 J1 ra3J1pOBaHHble BO)J;bI. PeaJIJ13aJ1H TOBapOB B MeJl,1\,0P031-£U1.£1-£OU nepea8UJlC1-£OU cemu (rraJIa TKax, aBTOMara3J1HaX, aBTOJIaBKaX, aBTOrrpJ1errax, J130- TepMJ1qeCKJ1X eMKOCTHX J1 J1CTepHax, Ha TeJIemKaX J1 JIOTKax) C03)J;aeT B03MomHOCTb OpraHJ130BaTb YCJIOBJ1H ,n;JIH rroKyrrKJ1 TOBa- pOB mJ1TeJIHM y,n;aJIeHHbIX HaCeJIeHHbIX rrYHKTOB, r,n;e OrpaHJ1QeH- HaH qJ1CJIeHHOCTb HaCeJIeHJ1H ,n;eJIaeT HepaJ10HaJIbHbIM eme)J;HeB- HYIO pa60TY CTaJ10HapHOro Mara3J1Ha P03HJ1QHOM TOprOBJIJ1. KpOMe Toro, rrepe)J;BJ1mHaH P03HJ1QHaH ceTb J1CrrOJIb3yeTcH )J;JIH rrpo)J;a- mJ1 TOBapOB Ha HpMapKax J1 pbIHKax. PeCIAU3a1.fU.fl, m08ap08 mOpZ08'bLMU aZe1imaMU y,n;06Ha rrOTpe- 6J1TeJIHM. KaK rrpaBJ1JIO, rrpJ1 rrpo)J;ame TOBapOB areHTaMJ1 y,n;eJIH- eTCH 60JIblllOe 3HaqeHJ1e J1H<popMaJ10HHO-KOHCYJIbTaTJ1BHOM pa- 60Te, )J;eMOHCTpaJ1J1 CBOMCTB TOBapa rroTpe6J1TeJIHM. IIpoaaJICa moeap08 1.£epe3 n01.£m08YW (nOC'bl..lt01.£1iYW) mopZ08- AW rr03BOJIHeT rroTpe6J1TeJIHM rrpJ106peCTJ1 TOBapbI, He rroceIII;aH Mara3J1H, 3aKa3aTb TOBapbI, KOTopble He rrpo,n;aIOTCH B ,n;aHHOM ropo)J;e J1JIJ1 pai1oHe. Qepe3 rrOCbIJIOQHYIO TOprOBJIIO peaJIJ13YIOT- CH, B OCHOBHOM, HerrpO)J;OBOJIbCTBeHHble TOBapbI. 06'bHBJIeHJ1H 0 rrpo,n;ame TOBapOB rry6JIJ1KYIOTCH B peKJIaMHO-J1HcpopMaJ10HHbIX J1 rrepJ10,n;J1QeCKJ1X rreQaTHbIX J13,n;aHJ1HX. IIoTpe6J1TeJIJ1, rrpOmJ1Ba- IOIII;J1e B OT)J;aJIeHHbIX OT ToprOBbIX eHTpOB pai1oHax, 3arrOJIHH- IOT 3aHBKY Ha rrpJ106peTeHJ1e TOBapOB J1 OTrrpaBJIHIOT ee rro rro- QTe rrOCTaBIII;J1KY. Mara3J1H BbICbIJIaeT rroTpe6J1TeJIHM TOBapbI rro- QTOM. PeCIAU3a1tU.fl, moeap08 1.£epe3 mOpZ08'bLe a8mOMam'bL 06ecrre- QJ1BaeT rroTpe6J1TeJIHM y)J;06CTBO rrpJ106peTeHJ1H TOBapOB 6JIaro- ,n;apH rrpOCTOTe COBepllleHJ1H rroKyrrKJ1 J1 pa3MeIII;eHJ1IO B MeCTax rrepeMeIII;eHJ1H J1JIJ1 CKOITJIeHJ1H JIIO,n;eM (pH,n;OM C OCTaHOBKaMJ1 TpaHcrropTa, Ha BOK3aJIaX, Ha CTaHJ1HX J1 B rrepexo)J;ax MeTpo- rrOJIJ1TeHa, B KpyrrHblx a,n;MJ1HJ1CTpaTJ1BHbIX 3,n;aHJ1HX). B aBTOMa- Tax peaJIJ13yeTcH OrpaHJ1QeHHbli1, BKJIIOQaIOIII;J1i1, KaK rrpaBJ1JIO, He 60JIee 20 HaJ1MeHOBaHJ1M, aCCOpTJ1MeHT TOBapOB (cVlrapeTbI, 206 
ra3HpOBaHHaH BOAa, KOHAHTepCKHe TOBapW, rrepHOHqeCKHe rreqaTHble H3AaHHH, KapTOqKH OrrJIaTbI YCJIyr CBH3Ji1). TeJl,eMaZa3U1-£bL U 3Ae1\,mp01-£1-£'bLe MaZa3U1i'bL B CeTJi1 J1HTepHeT BbICB06omAaIOT BpeMH rroTpe5Ji1TeJIet1 Ha rrOe3AKJi1 B Mara3Ji1HbI Ji1 rrpJi106peTeHJi1e TOBapOB. 3JIeKTpOHHble Mara3Ji1HbI Ji1 TeJIeMara3Ji1- HbI OqeHb YAo6HbI AJIH rroTpe6Ji1TeJIet1. J13yqeHJi1e TOBapa rrOTpe- 6Ji1TeJIHMJi1 rrpOHCXOJi1T no TeJIeBJi130py B paMKax crreJi1aJIbHot1 peKJIaMHO-Ji1H<popMaJi10HHot1 TeJIerrepeAaqJi1 Ji1JIJi1 Ha cat1Te 3JIeK- TpOHHoro Mara3Ji1Ha B CeTJi1 MHTepHeT. 3aKa3 TOBapOB rrp0Ji13BO- )J;Ji1TCH rro TeJIe<pOHY Ji1JIJi1 Ha cat1Te Mara3Ji1Ha B CeTJi1 J1HTepHeT. ,n:OCTaBKa Ji1 rrpJi106peTeHJ1e TOBapOB rrpOJi1CXOJi1T B JII060M YAo6- HOM )J;JIH rroTpe6Ji1TeJIfl MeCTe B COrJIaCOBaHHoe C HJi1M BpeMH. K YCJIyraM no 01\,a3a1-£U1O nOMo14u 8 C08epme1iUU n01\,yn1\,U U npu ee UCnOA'b30ea1iUU OTHOCHTCH: - rrpJi1eM Ji1 Ji1CrrOJIHeHJi1e 3aKa30B Ha TOBapbI (rrpJi1eM H o<Pop- MJIeHJi1e 3aKa30B HerrocpeACTBeHHO Ha rrpeAnpJi1HTJi1Ji1 TOprOBJIJi1 rro TeJIe<pOHY Ji1JIJi1 BHe OpraHJi13aJi1Ji1, KOMrrJIeKTOBaHJi1e 3aKa30B, yrraKoBWBaHJi1e 3aKa30B, OTrrYCK TOBapOB Herrocpe)J;CTBeHHO Ha npe)J;rrpJi1HTJi1Ji1 TOprOBJIJi1 Ji1/Ji1JIJi1 AOCTaBKa Ha )J;OM); - OpraHJi13aJi1H )J;OCTaBKH TOBapOB; - ynaKoBbIBaHVle KyrrJIeHHbIX B Mara3Ji1He TOBapOB; - KOMnJIeKTOBaHJi1e Ji1 YJIyqmeHHOe yrraKoBbIBaHJi1e rro)J;a- POqHbIX Ha6opOB Ji13 Ji1MeIOIII;Ji1XCH B HaJIHqJi1Ji1 TOBapOB, B TOM qJi1C- JIe rro 3aKa3aM. KOMJi1CCJi10HHble Mara3Ji1HbI npOBO)J;HT oeHKY Ji1 rrpJi1eM Bem;et1 Ha KOMJi1CCJi1IO Ha )J;OMY y KOMJi1TeHTa. IOBeJIJ1pHble Ji1 aHTJi1KBa pHble Mara3HHbI rrpOBO)J;HT oeHKY IOBeJIJi1pHbIX Ji13AeJIJi1ti Ji1 aHTJi1KBa pJi1a Ta Ha OMY. Mara3Ji1HbI, peaJIJi13YIOIII;Ji1e rrpOOBOJIbCTBeHHble TOBapbI, IIpOBOHT rrpJi1eM CTeKJIOnOCYAbI Ji1 APyrJi1X BJi1AOB 060POTH0t1 TapbI y rroTpe6Ji1TeJIeti. IIorrYJIHpHoi1 Ji1 OqeHb YAo6H0t1 CTaJIa YCJIyra rro peaJIJi13aHJi1 lrOBapOB B KpeAJi1T. TaKaH YCJIyra rrpeOCTaBJIHeTCH rrpJi1 peaJIJi13a- Ji1Ji1 B OCHOBHOM HerrpOAOBOJIbCTBeHHbIX TOBapOB: JIerKOBbIX aB- TOM06Ji1JIei1, Me6eJIJi1, 3JIeKTpo6bITOBbIX TOBapOB Ji1 aYAJi10- Ji1 207 
BJ1,I],eOTeXHJ1KJ1. Kpe,n;J1TbI rrpe,n;OCTaBJIHIOTCH rroTpe6J1TeJIHM Ha CpOK OT 6 MeCJneB ,n;o 2 JIeT. Oc060e 3Ha "LJeHJ1e ,n;JIH rroTpe6J1TeJIet1 TeXHJ1"LJeCKJ1 CJIOmHbIX TOBapOB J1 Me6eJIJ1 J1MeIOT YC./Lyzu no noc./l,enpOaaJIC1iOMY o6c./LY- JlCU8a1iU1O rroTpe6J1TeJIeM, BKJIIO"LJaIOrn;J1e YCTaHOBKY J1 C60PKY J13,n;eJIJ1t1. CTpOJ1TeJIbHble Mara3J1HbI MorYT rrpJ1HJ1MaTb 3aKa3bI J1 rrpe,l];JIaraTb rroTpe6J1TeJIHM YCJIyrJ1 rro BblrrOJIHeHJ1IO peMOHTHO- CTpOJ1TeJIbHbIX J1 MOHTamHblX pa60T C J1CrrOJIb30BaHJ1eM CTpOJ1- TeJIbHbIX TOBapOB, rrpJ106peTeHHblx B Mara3J1He. CrreIJ;J1aJIJ13J1pOBaHHble Mara3J1HbI, cyrrepMapKeTbI J1 rJ1rrep- MapKeTbI rrpe,l];OCTaBJIHIOT rroTpe6J1TeJIHM rrpJ1 rrpo,n;ame ay,n;J10- J1 BJ1,n;eOTOBa pOB Ka6J1HbI, aBTOMa TbI ,l];JIJI rrpOCJIYlllJ1BaHJ1R ay,n;J10- KacceT J1 KOMrraKT-,l];J1CKOB, rrpocMoTpa BJ1,n;eOKacceT, a TaKme Ka6J1HbI ,n;JI.H 3a pH,n;KJ1 <poToarrrra pa TOB. Ie U1icjJopMa'4-U01i1iO-K01icY./l,oma'l{U01i1ioLM YC./l,yzaM OTHOC.HT- CH: rrpe,n;ocTaBJIeHVIe VIH<popMaJ1VI 0 TOBapax VI VIX VI3rOTOBVITe- JIHX VI 06 YCJIyrax, OKa3bIBaeMblX Mara3VIHOM. YCJIyrJ1 npe,n;OCTaB- JI.HIOTCH C rrOMOrn;bIO ay,n;J10- J1 BJ1,n;eocpe,n;CTB VI KOHCY JIbTaJ1t1 crre- J1aJIVICTOB rro TOBapaM. TaKVIe YCJIyrVI rrORY"LJVIJIJ1 HaJ160JIblllee pacrrpOCTpaHeHJ1e B Mara3J1HaX, peaJIJ13YIOrn;VIX 3JIeKTp06bIToBble TOBapbI, ay,n;J10- VI BVI,n;eOTeXHJ1KY, crropTVIBHble TOBapbI, aBTO- Mo6J1JIJ1, CTpOJ1TeJIbHble TOBapbI. B COCTaB rrepCOHaJIa Mara3J1Ha BXO,l];HT KOHCYJIbTaHTbI VI rrpo,n;aBIJ;bI-KOHCYJIbTaHTbI, KOTopble rro rrpocb6e rroTpe6J1TeJIet1 rrpe,n;OCTaBJIHIOT KOHCYJIbTaIJ;J1VI 06 3Kcrr- JIyaTaIJ;VIOHHbIX B03MomHOCTHX, YCJIOBJ1HX rrpJ106peTeHVIH TOBa- pOB, ,n;aIOT peKOMeH,l];aIJ;J1J1 rro J1CrrOJIb30BaHVIIO TOBa pOB. ITpVI rrpo,n;ame TOBapOB-HOBVIHOK B Mara3J1HaX rrpOBo,n;.HTCH peKJIaMHble rrpe3eHTaIJ;J1J1 (rroKa3 TOBapOB, ,l];erYCTaVIH npo,n;YK- TOB rrVITaHJ1.H). STOT BJ1,n; ,n;eHTeJIbHOCTVI Tome OTHOCJ1TCH K J1H- cpopMaIJ;VIOHHO- KOHCY JIbTaIJ;J10HHbIM YCJIyraM. Y CJIyrJ1 rrpe,n:OCTaB- JIHIOTCH rrpe,n;rrpJ1.HTJ1HMJ1-J13rOTOBJ1TeJIHMJ1 J1 ,n;J1CTpVI6bIOTopaMVI TOBapOB Ha 6a3e Mara3J1HOB p03HJ1"LJH0t1 TOprOBJIJ1. R YC./l,yzaM no C03aa1iU1O yao6cm8 nO'KynameA1O OTHOC.HTCJI OpraHJ13aIJ;J1H J1 C03,n;aHJ1e MeCT OT,n;bIxa, rrpe,n;OCTaBJIeHVIe YCJIyr KOMHaTbI MaTepVI VI pe6eHKa (rrpVI HaJIJ1"LJVIJ1 KOMrrJIeKCa TOBapOB ,l];JIH ,n;eTet1, ,n;eTCKJ1X VIrpOBbIX KOMHaT), rapaHTJ1pOBaHHoe xpa- 208 
HeHJi1e KyrrJIeHHbIX TOBapOB, rrpJi1eM Ji1 XpaHeHJi1e BeIII;eM rroKyrra- TeJIet1, OpraHJi13aJi1H rrJi1TaHJi1H rroKyrra TeJIet1, rra pKOBKa JIJi1QHbIX aBTOMalllJi1H Ha OpraHJi130BaHH0t1 CTOHHKe y Mara3Ji1Ha. 3TJi1 YCJIyrJi1 rrpe,n;OCTaBJIRIOTCH B OCHOBHOM B Mara3MHax C 60JIblllOti ToproBoti rrJIOIII;a,lJ;bIO - cyrrepMapKeTax Ji1 rJi1rrepMapKeTax, B KOTOpbIX Tpe- 6yeTcH MHoro BpeMeHJi1 Ha OCMOTp TOBapOB Ji1 COBepIlleHJi1e rrOKY- rrOK. KO.M..M.YUaJI,bUbl,e YCJl.YZU 06ecne1.£Uea1Om 1-£OpMCL/l:b1iOe cfiY1i- 'K'ltU01iUp08a1iUe 3aa1iUU U cooPYJlCe1iUU, CUCmeM'bL 'Ka1iCIAU3a'l{UU U Boaoc1ia6J1Ce1iu.fl" menao- U 31iepzoc1ia6J1Ce1iu.fl,. ,n:eHTeJIbHOCTb rro rrpe,n;OCTaBJIeHJi1IO YCJIyr perJIaMeHTJi1pyeT- CH I1paBJi1JIaMJi1 rrpe,lJ;OCTaBJIeHJi1H KOMMYHaJIbHbIX YCJIyr. UCnOA1-£UmeJl,.fl,MU 'KOMMY1-£CIA'b1-£'bLX YC./l,YZ HBJIHIOTCH: . OpraHJi13aJi1Ji1 Ji1JIJi1 yqpem,n;eHJi1H, B co6CTBeHHOCTJi1, rrOJIHOM X03Ht1CTBeHHOM Be,n;eHJi1Ji1 Ji1JIJi1 OrrepaTJi1BHOM yrrpaBJIeHJi1Ji1 KOTO- pbIX Haxo,n;Ji1TCH mJi1JIJi1III;Hblt1 <POH,n; Ji1 06'beKTbI Ji1HmeHepHOt1 Ji1Hcp- paCTpYKTYpW Ji1 B 06H3aHHOCTJi1 KOTOpWX BXO,n;Ji1T rrpe,n;OCTaBJIe- HJi1e rroTpe6Ji1TeJIJIM KOMMYHaJIbHbIX YCJIyr, Ji1JIJi1 OpraHJi13aJ1Ji1 Ji1 YQpem,n;eHJi1H, yrrOJIHOMOqeHHble BblrrOJIHHTb <PYHKJi1Ji1 Ji1CrrOJIHJi1- TeJIH (,n;JIH rroTpe6Ji1TeJIeti, rrpOmJi1BaIOIII;Ji1X B rocy,n;a pCTBeHHOM (Be,n;OMCTBeHHOM), MYHJi1Ji1rraJIbHOM Ji1JIJi1 06I1J;eCTBeHHOM mJi1JIJi1III;- HOM <pOH,n;e); . rrpe,n;rrpJi1HTJi1e, rrpe,n;OCTaBJIHIOIII;ee rroTpe6Ji1TeJIIO KOMMY- HaJIbHble YCJIyrJi1 (,n;JIH rroTpe6Ji1TeJIet1, rrpOmJi1BaIOIII;Ji1X B qaCTHOM mJi1JIJi1rn;HOM <pOH,n;e); . KOH,n;OMJi1HJi1YMbI, TOBa pJi1III;eCTBa Ji1 ,n;pyrJi1e 06'be,n;Ji1HeHJi1H co6CTBeHHJi1KOB, KOTOpbIM rrepe,n;aHO rrpaBO yrrpaBJIeHJ1H MHoro- KBapTJi1pHbIM ,n;OMOM, BKJIIOqaH 3aKJIIOQeHJi1e ,n;orOBopOB Ha 06CJIY- mJi1BaHJi1e, 06eCrreqeHJi1e KOMMYHaJIbHbIMJi1 YCJIyraMJi1 (,n;JIH rrOTpe- 6Ji1TeJIeti, rrpOmJi1BaIOIII;Ji1X B mJi1JIJi1III;HOM <pOH,lJ;e, Haxo,n;HI1J;eMCH B KOJIJIeKTJi1BHoti co6CTBeHHOCTJi1). IIompe6umeJL'b 'KOMMY1iQ.J1'b1i'bLX YCAYZ - rpam,n;aHJi1H, rrOJIb3Y- IOIII;Ji1tiCH Ji1JIJi1 Ji1MeIOI.IJ;Ji1M HaMepeHJi1e BOCrrOJIb30Ba TbCH YCJIyroti ,lJ;JIH X03HticTBeHHo-6bITOBbIX Hym,lJ; Ha OCHOBaHMJi1 3aKJIIOQeHHOrO C Ji1CrrOJIHJi1TeJIeM ,lJ;OrOBopa Hat1Ma, a peH,n;bI Ji1JIJi1 06CJIymJi1BaHJi1H mJi1JIoro rrOMern;eHJi1H. 209 
COCTaB YCJIyr, npe,n;OCTaBJIHeMbIX nOTpe6J1TeJIHM, 3aBJ1CJi1T OT CTeneHJ1 6JIarOYCTpOMCTBa mJi1JIbH Ji1JIJi1 KBa pTJi1pbI. OC1-£081-£'bLe zpynn'bL KO.M.MY1iM'b1i'bLX YC./LYZ: . YCJIyrJi1 no Bo,n;OCHa6meHJi1IO; . YCJIyrJi1 no rOpHqeMY Bo,n;OCHa6meHJi1IO; . yc.rryrJi1 ITO Bo,n;OOTBe,n;eHJi1IO; . YCJIyrJi1 no 3JIeKpOCHa6meHJi1IO; . YCJIyrJi1 ITO OTOITJIeHJi1IO; . YCJIyrJi1 ,n;opomHO-MOCTOBoro x03HMcTBa Ji1 Ji1HmeHepHOM 3a- I.IJ;Ji1TbI; . YCJIyrJi1 ITO 03eJIeHeHJi1IO Ji1 ,n;eKopa TJi1BHOMY BeTOBo,n;CTBY; . YCJIyrJi1 ITO CaHJi1TapHO-rJi1rJi1eHJ1QeCKOM OQJi1CTKe TeppJi1TO- pJi1M ropo,n;OB Ji1 ,n;pyrJi1X nOCeJIeHJi1J1:. KOMMYHaJIbHble YCJIyrJi1 ITpe,n;OCTaBJIHIOTCH rpam,n;aHaM, ITpO- mJi1BaIOIII;Ji1M B mJi1JIbIX ,n;OMax rocy,n;a pCTBeHHoro, MYHJi1Ji1ITaJIbHOrO Ji1JIJi1 06rn;eCTBeHHoro <pOH,n;a B COOTBeTCTBJi1Ji1 C ,n;orOBopOM HaMMa Ji1JIJi1 a peH,n;bI, ITpOmJi1BaIOIII;Ji1MJi1 B KOJIJIeKTJi1BHOM Ji1JIJi1 QaCTHOM mJi1- JIJi1rn;HOM <pOH,n;e, a TaKme co6CTBeHHJi1KaM mJi1JIbIX nOMeIII;eHJi1M B ,n;OMax rocy,n;apCTBeHHoro, MYHJi1Ji1ITaJIbHOrO Ji1 o6III;eCTBeHHoro mJi1JIJi1III;HOrO <pOH,n;a B COOTBeTCTBJi1Ji1 C ,n;orOBopOM 06CJIymJi1BaHJi1H. BOLlpOCbl4fla CaMoKoHTpofla 1. JIepe1.£uc./l,ume OC1i081i'bLe zpynn'bL MamepUM'b1i'btX YC./l,Yz U aaume ux o614Y1O xapaKmepucmUKY. 2. OnuUtume oco6e1i1iocmu OKa3a1iU.R, .MamepUM'b1i'bLX YC./l,YZ no peM01imy meX1iUKU (ifJOPMbL OKa3a1iU.R, YC./LYZ, 06C./LYJICu8a1iU.R, nompe6umeJLeu, o6opyao8a1iUe U nepC01iM, K01impO./l,'b Ka1.£eCm8a). 3. OnuUtume oco6e1i1iocmu OKa3a1iU.R, YC./LYZ no cmpoumeJL'b- cm8Y u peM01imy JlCU./L'b.R,. 3. Onumume oco6e1i1iocmu OKa3a1iU.R, YC./LYZ XUMU1.£eCKOU 1.£U- cmKU. 4. OnuUtume oco6e1i1iocmu OKa3a1iU.R- YC./l,yz napu'K.MaXepcKux. 5. OnuUtume oco6e1i1iocmu OKa3a1iU.fl, YC./l,Yz o614ecm8e1i1-£ozo numa1-£U.fl" YKaJICume CXOacm8a u Orn.!LU1.£U.R, YC./LYz pecmopa1-£a, 6apa, Karjje, CmO./l,08ou. 210 
6. Oxapa'Kmepu3yume aOnOA1iUmeJ1/b'H/bLe YCAYZU onmo8ou U P031iU1.£1-£OU mOpZ08./l,U. 6. Onumume oco6e1-£1iocmu 0'Ka3a1-£UJI, pumyaJl/b1-£oLX YC./l,yz. 7. l1.aume xapa'KmepUcmu'KY oco6e1i1iocmeu OpZa1iU3a1tuu 06- C./l,YJlCU8a1iUJI, U O'Ka3a1-£UJI, mpa1icnopm1iotX YC./l,YZ, 8 1.£aCm1iOCmU, YC./LYZ naCCaJICUpC'KOZO aemoMo6UJto1-£OZO mpa1-£CnOpma. fIepe1.£uc- ./LUme mpe608a1iUJI, 'K 'Ka1.£eCm8Y U 6e30naC1iOCmU YC./LYZ. 8. Onumume OC1i081iote 8Uaot CeJl,oC'KOX03J1,UCmee1-£1iotx YCAYZ U YC./l,YZ no Aa1-£amaifjm1iOMY aU3aU1-£Y, Y'KaJICume OC1-£Oe1-£'bLe ama- not ucnO./l,1ie1iUJI, YC./l,YZ no Aa1iamaifjm1-£OMY aU3aU1iY. 5.3.2. COUHaabHO-KYlIbTYPHbIe YClIyrH COY1aJIbHo-KYJIbTYPHble YCJIyrY1 BKJIIOqaIOT 60JIblllOe qY1CJIO YCJIyr, cpe,lJ;Y1 KOTOpbIX oco6oe MeCTO 3aHY1MaIOT TypY1CTY1QeCKY1e Y1 3KCKypCJi10HHble, caHa TOpHO-03,lJ;OpOBJi1TeJIbHble YCJIyrJi1. TypuCmUlleC1CUe U 31CC1CypCU01t1tbl,e YCJl.YZU. CepBJi1CHaH ,lJ;eHTeJIbHOCTb rro OKa3aHJi1IO TypJi1CTJi1QeCKJi1X Ji1 3KCKypCJi10HHbIX YCJIyr 06eCrreQJi1BaeT rroTpe6Ji1TeJIHM B03MomHOCTb OT,lJ;blxa B perJi10HaX C HaJi160JIee rrpJi1BJIeKa TeJIbHbIMJi1 reOKJIJi1Ma- TJi1QeCKJi1MJi1 YCJIOBJi1HMJi1 Ji1JIJi1 B rrpoecce rrYTellleCTBJi1M. TYPU3M - 3TO BpeMeHHble Bble3,lJ;bI (rrYTellleCTBJi1H) rpam- ,lJ;aH Ji13 MeCT rrOCTOHHHoro rrpOmJi1BaHJi1H B 03OpOBJi1TeJIbHbIX, rro- 3HaBa TeJIbHbIX, rrpo<peCCJi10HaJIbHO- ,n;eJIOBbIX, CrrOpTJi1BHbIX Ji1 J1HbIX eJIHX 6e3 3aHHTJi1H OrrJIaQJi1BaeMOM ,n:eHTeJIbHOCTbIO B CTpaHe (Me- cTe) BpeMeHHoro rrpe6bIBaHJi1H. TypucmoM HBJIHeTCH rpam,n;aHJi1H, rroCeIII;aIOIII;Ji1M CTpaHY (Me- CTO) BpeMeHHoro rrpe6bIBaHJi1H B 03,n;opOBJi1TeJIbHbIX, rr03HaBaTeJIb- HbIX, rrpo<peCCJi10HaJIbHO- ,n;eJIOBbIX, CrrOpTJi1BHbIX Ji1 Ji1HbIX eJIHX 6e3 3aHHTJi1H orrJIa QJi1BaeMOt1 ,n;eHTeJIbHOCTbIO B rrepJ1o,n; OT 24 Q ,n;o 6 MeCHeB rro,n;pH,n; Ji1JIJi1 ocyeCTBJIHIOJi1M He MeHee O,n;HOM HOQeBKJi1. 8'Kc'KYPcuJI, - 3TO BpeMeHHble Bble3,n;bI (rrYTerneCTBJi1H) rpam- ,lJ;aH Ji13 MeCT rrOCTOHHHoro rrpOmJ1BaHJi1JI B 03,n;opOBJi1TeJIbHbIX, rro- 3HaBaTeJIbHbIX, rrpo<peCCJi10HaJIbHo-,n;eJIOBbIX, CrrOpTJi1BHbIX, pe- JIJi1rJi103HbIX Ji1 Ji1HbIX eJIHX 6e3 3aHHTJ1H orrJIa QJi1BaeMOt1 ,n;eHTeJIb- 211 
HOl2TbIO B rrepJ1o,n; MeHee 24 q J1 6e3 HOqeBKJ1 B rrOCeI..IJ;aeMOM CTpa- He (MeCTe) BpeMeHHoro rrpe6bIBaHJ1H. 81\,c1\,ypca1-t mOM HBJIHeTCH rpam,n;aHJ1H, rrOCeI..IJ;aIOI..IJ;VIM CTpa- HY (MeCTO) BpeMeHHoro rrpe6bIBaHJ1H B 03,lJ;OpOBJ1TeJIbHbIX, rro- 3HaBaTeJIbHbIX, rrpo<peCCJ10HaJIbHo-,n;eJIOBbIX, crropTVIBHbIX, pe- JIJ1rVI03HbIX J1 VIHbIX eJIHX 6e3 3aHHTJ1H OrrJIaQJ1BaeMOM ,n;eHTeJIb- HOCTbIO B rrepVIO,n; MeHee 24 q J1 6e3 HOqeBKJ1. I1oTpe6VITeJIJIM TypVICTVIQeCKJ1X YCJIyr rrpe,n;JIaraIOTCH pa3Ho- o6pa3Hble TypbI: - 03,n;opOBVITeJIbHble (TYPbI 03,l];OpOBJ1TeJIbHOrO xapaKTepa C OT,l];bIXOM J1JIVI JIeqeHJ1eM Ha KYPopTe); - rr03HaBaTeJIbHble (TYPbI C 3KCKYPCVIOHHOM rrporpaMMoM - rrOCeI..IJ;eHJ1e MY3eeB, OCMOTp ,n;OCTOrrpJ1Meqa TeJIbHOcTet1, YQac- TVIe B KYJIbTYPHbIX MeporrpHHTVIHX); - rrpo<peCCJ10HaJIbHo-,n;eJIOBble (TYPbI C yqaCTJ1eM B pa60Te 3ace,n;aHVIt1, KOH<pepeHIJ;VIt1, KOHrpeCCOB, ToprOBbIX HpMapoK VI BbICTaBOK, C BblcTyrrJIeHJ1HMJ1, JIeKVIHMJ1, KOHu;epTaMJ1, C yqac- TVIeM B rrpo<peccVIOHaJIbHbIX MeporrpVIHTVIHX, rreperOBopax ,n;JIH 3aKJIIOQeHJ1H KOHTpaKTOB, CeMJ1HapaX, rrpo<peccVIOHaJIbHbIX cne- J1aJIbHbIX Kypcax, a TaKme C IJ;eJIbIO rrpo,n;BVImeHJ1H TOBapOB Ha pbIHKe VI YBeJIVIqeHVIH J1X c6bITa, o6YQeHJ1H J1 J1CCJIe,n:oBaTeJIbCKOM ,n;eHTeJIbHOCTJ1, 3a VICKJIIOQeHJ1eM CJIYQaeB OnJIaQJ1BaeMOM pa60TbI B MeCTe BpeMeHHoro rrpe6bIBaHVIH); - CrrOpTJ1BHble (TYPbI ,n;JIH 3aHHTJ1H Herrpo<peccVIOHaJIbHbIM crropToM - rremexo,n;HbIM, KOHHbIM, JIblmHbIM, BO,n;HbIM, BeJIOCVI- rre,n;HbIM, rro,n;Bo,n;HbIM rrJIaBaHJ1eM VI ,n;PyrJ1MVI BO,n;HbIMVI BVI,n;aMVI crropTa, pbI6aJIK0t1, OXOTOM J1 rrpOQ., a TaKme C IJ;eJIbIO YQaCTVIH J1 rrpJ1cYTcTBJ1H Ha CrrOpTJ1BHbIX copeBHOBaHJ1Hx); - peJIJ1rJ103Hble (TYPbI C rraJIOMHJ1QeCKVIMVI u;eJIHMJ1, YQac- TJ1e B peJIJ1rJ103HbIX MepOnpJ1HTJ1HX, MapmpYTbI C rrOCern;eHJ1eM CBHTbIX MecT); - TYPbI C ,n;PyrJ1MJ1 u;eJIJIMJ1. B 3a8UCU.MOCmu om UCnO./l,'b3ye.M:bx mpa1-tcnoP"':1-t'bLX cpeacm8 <POpMbI TypJ13Ma rro,n;pa3,l];eJIHIOTCH Ha aBVIaTypJ13M, aBTo6ycHbIM, me.rre3Ho,n;opomHbIM, aBTOM06J1JIbHbIM VI MOpCKOM TypVI3M. 212 
B 3a8UCUMocmu om 8peMe1iU 20aa pa3JIJi1QaeTCH 3Ji1MHJi1M J1 JIeTHJi1M TYPJ13M. Crrpoc Ha TypJ1CTJi1QeCKJ1e YCJIyrJi1 rro,n;BepmeH ce30HHbIM KOJIe6aHJi1HM B TeqeHJ1e ro,n;a. BpeMH, B KOTopoe CO- BepmaeTC.H MaKCJi1MaJIbHOe KOJIJ1QeCTBO noe3,n;OK, Ha3bIBaeTCH TypJ1CTJ1QeCKJ1M ce30HOM, rrepJi1o,n; crra,n;a nYTeIlleCTBJi1J1 - MejK- ce30HbeM. TYPJ1cTJ1QecKJ1e ce30HbI B pa3HbIX perJi10HaX He COBrra- ,n;aIOT. I1pJi1 Mem,n;YHapo,n;HOM TypJ13Me CYIII;eCTBYIOT CTopOHa, Ha- npaBJIHIOIII;a.H TypJ1CTa, Ji1 CTopOHa, rrpJi1HJi1MaIOIII;a.H TypJi1CTa. H a n pa8.1tJi1014aJi cmop01ia - 3TO OpraHJ13aJi1.H Ji1JIJ1 J1H,n;Ji1BJ1- ,n;yaJIbHbIM rrpe,n;npJi1HJ1Ma TeJIb, HanpaBJI.HIOIIJ;Ji1e TYpJi1CTOB B CTpaHY (MeCTO) Ji1X BpeMeHHoro rrpe6bIBaHJi1H Ji1 ,n;eMCTBYIOIII;J1e rrpJ1 3TOM Ha OCHOBaHJ1J1 ,n;orOBopOB, 3aKJIlOQeHHbIX C TYpJ1CTOM Ji1 rrpJi1HJi1Ma- IOIII;eJ1 CTOpOHOM. IT pUUUMa1014aJi cmop01ia - 3TO OpraHJ13aJi1H J1JIJi1 Ji1H,n;Ji1BJ1- ,n;yaJIbHbIJ1 rrpe,n;rrpJi1HJ1Ma TeJIb, rrpJ1HJi1MalOIII;Ji1e TYpJi1CTOB, rrpJi1- 6bIBmJ1X B CTpaHY (MeCTO) Ji1X BpeMeHHoro rrpe6bIBaHJi1H, J1 ,n;et1- CTBYIOIII;J1e rrpJ1 3TOM Ha OCHOBaHJi1Ji1 ,n;orOBopOB, 3aKJIIOQeHHbIX C TYpJi1CTOM Ji1/Ji1JIJ1 HarrpaBJIHIOIII;eM CTOpOHOM Ji1 OpraHJi13aJi1HMJi1, rrpe,n;OCTaBJIHIOm;Ji1MJ1 YCJIyrJ1. COrJIaCHO rOCT P 50690-2000 "TYPJ1cTJi1QecKJi1e YCJIyrJi1. 06III;J1e Tpe6oBaHJ1H" cym;ecTByeT BHYTpeHHJi1t1 TYpJ13M, B'be3,n;- HOM, Bble3,n;HoM, caMo,n;eHTeJIbHbIM. Buympe1iuuu mypu3M - 3TO rrYTemeCTBJi1.H B npe,n;eJIax ro- cy,n;apcTBa JIJ1IJ;, rrOCTO.HHHO rrpOmJi1BaIOIII;Ji1x B 3TOM rocy,n;apcTBe. B'bLe30UOu mypu3M - 3TO rryTemeCTBJ1.H Jll1IJ; B ,lq)yrylO cTpaHY. Boe3a1iOU mypu3M - 3TO rrYTemeCTBJi1.H B rrpe,n;eJIax rocy- ,n;apcTBa JIJ1IJ;, He rrpOmJi1BalOIII;Ji1X rrOCTO.HHHO B 3TOM rocy,n;apCTBe. CaMOaeJimM'b1i'bLU mypU3M - 3TO rrYTemeCTBJi1.H C J1CrrOJIb- 30BaHJi1eM aKTJ1BHbIX crroco60B rrepe,n;BJ1meHJ1.H, OpraHJi13yeMble TypJ1CTaMJ1 caMOCTOHTeJIbHO. B paMKax cepBJi1CHOM ,n;eHTeJIbHOCTJi1 OpraHJi13aJi1J1 npe,n;JIara- lOT mypucmU1.£eC1\,O-31\,C1\,ypCU01i1ioe 06C./l,YJICU8a1-tUe, KOTopoe Ha- rrpaBJIeHO Ha y,n;OBJIeTBOpeHJ1e rroTpe6HocTeM HaCeJIeHJ1.H Ji1 Ji1HOC- TpaHHbIX rpam,n;aH B TypJ1CTJ1QeCKJ1X J1 3KCKypCJi10HHbIX YCJIyrax. 213 
KOMrrJIeKC YCJIyr, rrpe,n;JIaraeMbIX rroTpe6J1TeJI.HM, Ha3bIBaeTC.H mypuCmU1.£eC1\,UM npOaY1\,mOM. B KaqeCTBe TypJ1CTJ1qeCKOrO rrpo- ,n;YKTa BblcTyrraeT TypJ1CTJ1QeCKJ1M TYp. TYPJ1CTJ1QeCKJ1M rrpO,n;YKT peaJIJ13YIOT rroTpe6J1TeJI.HM TyporrepaTOpbI J1 TypareHTbI. CepeUC1ia.fl, ae.fl,meJl,01iOCmo BKJIIOQaeT OKa3aHVIe CJIe,n;YIOIII;J1X BJ1,n;OB YCJIyr: . YCJIyrVI TyporrepaTOpa rro OpraHJ13aJ1VI BHYTpeHHero, BbI- e3,n;Horo, B'"be3,n;Horo TypJ13Ma; . YCJIyrVI TypareHTa; . YCJIyrVI rrpJ1 caMo,n;e.HTeJIbHOM TypJ13Me; . 3KCKypCJ10HHble YCJIyrJ1. Typucmu1.£ec1\,a.fl, YCAyza -- 3TO pe3YJIbTaT ,n;e.HTeJIbHOCTJ1 opraHVI3aJ1M J1JIVI VIH,n;VIBVI,n;yaJIbHbIX rrpe,n;rrpJ1HVIMa TeJIeJ1 rro y,n;OB- JIeTBOpeHVIID rroTpe6HOCTeM TYpJ1CTOB B OpraHJ13aVIH VI oCYIII;e- CTBJIeHJ1VI Typa VIJIJ1 ero OT,n;eJIbHbIX COCTaBJI.HIDIII;VIX. 81\,c1\,YPcuo1i1ia.fl, YCAyza -- 3TO TypJ1CTJ1QeCKa.H YCJIyra rro y,n;OBJIeTBOpeHJ1ID rr03HaBa TeJIbHbIX J1HTepeCOB TYpJ1CTOB (3KCKYP- caHTOB), BKJIIDQa.H pa3pa6oTKY J1 BHe,n;peHJ1e rrporpaMM 3KCKYP- CVIOHHoro 06CJIymJ1BaHJ1.H J1JIVI OT,n;eJIbHbIX 3KCKYPCVIM, OpraHJ13a- IJ;J1ID VI rrpOBe,n;eHJ1e 3KCKYPCJ1J1. e.HTeJIbHOCTb rro peaJIVI3aIJ;J1J1 TypVICTVIQeCKO-3KCKypCJ10H- HbIX YCJIyr BblrrOJIH.HIOT myponepamopoL J1 mypaZe1imoL. Typonepamop - 3TO opraHVI3aJ1.H VIJIVI J1H,n;J1BVI,n;yaJIbHbIM rrpe,n;rrpVIHJ1Ma TeJIb, OCYIII;eCTBJI.HIDIII;J1e Ha OCHOBaHVIVI JIVIIJ;eH3J1VI ,n;e.HTeJIbHOCTb rro <POpMJ1pOBaHJ1ID, rrpo,n;BJ1meHVIID VI peaJIVI3aJ1VI Typa. Typaze1-tm - 3TO OpraHJ13aVI.H J1JIJ1 J1H)J;J1BJ1,n;yaJIbHbIM rrpe,n;- rrpJ1HJ1MaTeJIb, OCYIII;eCTBJI.HIDIII;J1e Ha OCHOBaHVIJ1 JIVIeH3J1J1 ,n;e.H- TeJIbHOCTb rro rrpO)J;BVImeHJ1ID J1 peaJIJ13aJ1J1 Typa. TYPJ1CTJ1QeCKJ1e rrYTemeCTBJ1.H VI 3KCKYpCVIVI OpraHJ13YIDTC.H rro MapmpYTY rrYTemeCTBVI.H, B COOTBeTCTBVIJ1 C KOTOpbIM TYPJ1- CTbI rroceIII;aIDT pa3Hoo6pa3Hble reorpa<pJ1QeCKVIe rrYHKTbI VI l\Ie- CTa. CBe,n;eHJ1.H 0 TypVICTJ1QeCKOM rrYTemeCTBVIVI, rrepeQHe YCJIyr J1 YCJIOBVI.HX 06CJIymJ1BaHJ1.H YKa3bIBaIOTC.H B rrporpaMMe rrYTeme- CTBJ1.H - ,n;OKYMeHTe, co,n;epmaIII;eM J1CQeprrbIBaIDIII;YIO J1H<popMa- 214 
J1IO 0 npe,n;OCTaBJI.HeMbIX TYpJ1CTY YCJIyrax J1 BpeMeHJ1 J1X npe- ,n;OCTaBJIeHJ1.H rro Ma pmpYTY nYTemeCTBJ1.H. TYPJ1CTJ1qeCKJ1e YCJIyrJ1 OKa3bIBaIOTC.H Ha OCHOBe ,n;orOBopa, 3aKJIIOQaeMOrO Mem,n;y TyponepaTopOM J1JIJ1 TypareHTOM J1 TYPJ1- CTOM. ,L(oKYMeHTOM, rro,n;TBepm,n;aIOIII;J1M <paKT OrrJIaTbI Typa, .HB- JI.HeTC.H mypucmU1.£eC1\,aJL nyme81\,a. ,L(oKYMeHTOM, YCTaHaBJIJ1Ba- IOI.IJ;J1M rrpaBO TypJ1CTa Ha YCJIyrJ1, Bxo,n;.HIII;J1e B COCTaB Typa J1 rro,n;TBepm,n;aIOIII;J1M <paKT J1X OKa3aHJ1.H, .HBJI.HeTC.H mypucmU'llec- 1\,UU 8aY1.£ep. Typorrepa TOpbI J1 TypareHTbI OpraHJ13YIOT TypbI pa3JIJ1QHoti rrpo,n;OJImJ1Te JIbHOCTJ1. O,n;Ho,n;HeBHble nYTerneCTBJ1.H MorYT COCTaBJI.HTb MeHee 3 q, 3-5 q, 6-8 q, 9-11 q, 12 J1 60JIee QaCOB. IIYTemecTBJ1.H C rrpe6bIBaHJ1eM 60JIee CYTOK MorYT COCTaB- JI.HTb OT 1 ,n;o 3 CYT., OT 4 ,n;o 7 CYT., OT 8 ,n;o 28 CYT., OT 29 ,n;o 91 CYT., OT 92 ,n;o 365 CYT. II po,n;OJImJ1TeJIbHble rrYTemeCTBJ1.H, KaK rrpaBJ1JIO, ,n;orrOJIH.H- IOTC.H TpaHcrropTHbIMJ1 YCJIyraMJ1 J1 3KCKypCJ1.HMJ1. OmOeJl'b1i'bLe YC./Lyzu TyporrepaTopa J1 TypareHTa MorYT BKJIIO- qa Tb: . YCJIyrJ1 no OpraHJ13aJ1J1 rrpOmJ1BaHJ1.H TYpJ1CTOB; . YCJIyrJ1 rro OpraHJ13aJ1J1 rrJ1TaHJ1.H TYpJ1CTOB; . YCJIyrJ1 rro OpraHJ13aIJ;J1J1 rrepeBo30K TYpJ1CTOB pa3JIJ1qHbIMJ1 BJ1,n;aMJ1 TpaHcrropTa; . YCJIyrJ1 rro OpraHJ13aIJ;J1J1 CrrOpTJ1BHbIX, pa3BJIeKa TeJIbHbIX, rr03HaBaTeJIbHbIX, 03,n;opOBJ1TeJIbHbIX 3KCKypCJ10HHbIX J1 ,n;pyrJ1x MepOnpJ1.HTJ1J1:; . YCJIyrJ1 rJ1,n;oB-rrepeBo,n;QJ1KOB. YC./l,Yzu npu CaMOOeJLmeJl'b1iOM TypJ13Me MorYT BKJIIOQaTb: . rrpe,n;ocTaBJIeHJ1e J1H<popMaJ10HHbIX MaTepJ1aJIOB, TYpJ1C- TJ1QeCKJ1X cxeM, OrrJ1CaHJ1J1: MapmpYToB eCTeCTBeHHblX rrperr.HT- CTBJ1ti, o6DeKToB; . KOHCaJITJ1HrOBble YCJIyrJ1, BKJIIOQaIOIII;J1e BorrpocbI OpraHJ1- 3aIJ;J1J1 TypJ13Ma, o6eCrreQeHJ1.H 6e30rraCHOCTJ1 Ha TypJ1CTJ1QeCKJ1X Ma pmpYTax J1 ,n;p.; 215 
. nOCpe,n;HJ1qeCKJ1e YCJIyrJ1 no 06eCneqeHJ1IO 6e30naCHOCTJ1 Ha TypJ1CTJ1qeCKJ1X MapmpYTax; . o6yqeHJ1e OCHOBaM TypJ1CTJ1QeCKJ1X J1 aJIbnJ1HJ1CTCKJ1X Ha- BbIKOB. 8'Kc'KYPcuo1i1i'bte YC./LYZU MorYT BKJIIOQaTb OpraHJ13aJ1IO 3KC- KYPCJ1M J1 YCJIyrJ1 3KCKypCOBo,n;a. B paMKax 06CJIymJ1BaHJ1H TypJ1CTaM MomeT npe,n;OCTaBJIHTb- CH rnpa1icep ---- YCJIyra no nepeB03Ke TypJ1CTa OT MeCTa ero npJ16bITJ1H B CTpaHY (MeCTO) BpeMeHHoro npe6bIBaHJ1H ,l];O MeCTa pa3MeIII;eHJ1H J1 06paTHO, a TaKme JII060M ,n;pyroM nepeB03Ke B npe,n;eJIax CTpaHbI (MeCTa) BpeMeHHoro npe6bIBaHJ1H, npe,n;YCMOT- peHHoti nporpaMMoti nYTemeCTBJ1H. B KaQeCTBe nepeB03QJ1Ka BblcTynaIOT OpraHJ13aJ1H J1JIJ1 J1H,n:J1BJ1,n;yaJIbHbIM npe,n;npJ1HJ1Ma- TeJIb, npe,n:OCTaBJIHIOIII;J1e YCJIyrJ1 no nepeB03Ke TYpJ1CTOB pa3- JIJ1QHbIMJ1 BJ1,n;aMJ1 TpaHcnopTa. C a 11, a mop1l,o -0300pOBU meJl, b1l,bl,e YCJl, YZU. CepBJ1CHaH ,n;eHTeJIbHOCTb no OKa3aHJ1ID caHaTopHO-03,n;OpO- BJ1TeJIbHWX YCJIyr 06eCneQJ1BaeT nOTpe6J1TeJIHM B03MomHOCTb OT,n;blxa J1 BOCCTaHOBJIeHJ1H 3,n;OpOBbH B HaJ160JIee 6JIarOnpJ1HT- HbIX ,n;JIH 3Toro peKpeaJ10HHbIX 30Hax 3eMJIJ1. IToTpe6HOCTb B caHaTopHO-03,n;opOBJ1TeJIbHbIX YCJIyrax B03- HJ1KJIa C pa3BJ1TJ1eM Me,n;J1J1HbI, ,n;OKa3aBmeM nOJIOmJ1TeJIbHOe BJIJ1HHJ1e KJIJ1MaTJ1QeCKJ1X YCJIOBJ1M pH,n;a perJ10HOB Ha 3,n;opOBbe QeJIOBeKa. Kypoprn ---- 3TO OCBoeHHaH J1 J1CnOJIb3yeMaH B JIeQe6HO-npo- <pJ1JIaKTJ1QeCKJ1X eJIHX oco60 oxpaHHeMaH npJ1pO,l];HaH TeppJ1TO- pJ1H, pacnOJIaraIOIII;aH npJ1po,n;HbIMJ1 JIeQe6HbIMJ1 pecypcaMJ1 J1 Heo6xo,n;J1MbIMJ1 ,l];JIH J1X 3KCnJIyaTaJ1J1 3,n;aHJ1HMJ1 J1 coopymeHJ1H- MJ1, BKJIIOQaH 06'beKTbI J1H<PpaCTpYKTYPbI. K npJ1po,n;Ho-JIeQe6HbIM pecypcaM OTHOCHTCH MJ1HepaJIbHble BO,l];bI, JIeqe6Hble rpH3J1, pana JIJ1MaHOB J1 03ep, JIeQe6HbIM KJIJ1- MaT, ,n;pyrJ1e npJ1po,n;Hble 06'beKTbI J1 YCJIOBJ1H, J1CnOJIb3yeMble ,n;JIH JIeQeHJ1H J1 npo<pJ1JIaKTJ1KJ1 3a6oJIeBaHJ1M, OpraHJ13aJ1J1 OT- ,n;bIxa. CaHaTopHO-03,n;opOBJ1TeJIbHble YCJIyrJ1 npe,l];CTaBJIHIOT co6oti rapMOHJ1QHblti KOMnJIeKC YCJIyr: 216 
. rro npOmJi1BaHJ1IO; . JIeqeHJi1IO B caHaTOpJ1HX; . caHaTOpJ1HX-npo<pJ1JIaKTOpJi1HX; . naHCJ10HaTaX C JIeqeHJi1eM; . KypOPTHbIX rrOJIJi1KJIJ1HJ1KaX; . 6aJIbHeOJIOrJ1QeCKJ1X JIeqe6HJ1aX; . rpH3eJIeqe6HJi1aX KpyrJIOro,n;J1QHOrO ,n;eticTBJi1H. CaHaTopHO-03,n;opOBJi1TeJIbHWe YCJIyrJ1 rrpe,n;OCTaBJIHIOTCH B caHaTOpJ1HX, caHaTOpJ1RX-rrpo<pJi1JIaKTOpJi1HX, rraHCJi10HaTaX, 6aJIb- HeOJIOrJ1qeCKJ1X JIeqe6HJ1ax. Ca1iamopuu - 3TO yqpem,n;eHJ1e ,n;JIR JIeqeHJ1H Ji1 OT,n;bIxa JIIO,n;eti C J1CrrOJIb30BaHMeM 6JIarOrrpJ1.RTHbIX rrpJ1po,n;HbIX YCJIOBJ1ti. IIa1icuo1iam - 3TO YQpem,n;eHJ1e (rOCTJ1HJ1a), rrpe,n;Ha3Ha- qeHHOe ,n;JIH rrpOmJ1BaHJ1R J1 OT,n;bIxa JIIO,n;ei1. Ba.lt'bueOA02U1.£eC'Ka.fl, .lte1.£e6uu'lfa - 3TO yqpem,n;eHJi1e ,n;JIR JIe- qeHJ1H Ji1 OT,n;bIxa JIIO,n;ei1 C J1CrrOJIb30BaHJ1eM BO,n; J13 MJi1HepaJIbHbIX rrpJi1po,n:HbIX J1CTOqHJ1KOB. IToTpe6JIeHJ1e caHaTopHO-03,n:opOBJ1TeJIbHbIX YCJIyr HOCJ1T ce30HHblt1 xapaKTep. BbICOKJi1t1 crrpoc Ha YCJIyrJ1 B POCCJi1Ji1 coxpa- HHeTCR 7 -8 MeCHIJ;eB B ro,n;y. Ha rroTpe6JIeHJi1e caHaTopHo-03,n;OpO- BJi1TeJIbHbIX YCJIyr 60JIblllOe BJIJ1HHJ1e OKa3bIBaeT J1X CTOJ1MOCTb Ji1 CTOJ1MOCTb rrepee3,n;a ,n;o MeCTa OKa3aHJ1R YCJIyr. CepBJi1CHble OpraHJ13aIJ;J1J1, OKa3bIBaIOIII;Ji1e caHaTopHO-03,n:O- pOBJ1TeJIbHWe YCJIyrJ1, o6eCneQJi1BaIOT rroTpe6Ji1TeJIe ,n;orrOJIHJ1- TeJIbHbIMJ1 YCJIyraMJ1: · Me,n;J1IJ;J1HCKJ1MJi1; . TpaHcrropTHbIMJi1; . rrapJ1KMaXepCKJ1MJ1; . YCJIyraMJ1 rro y6opKe; . YCJIyraMJi1 XJ1MJ1QeCKoti QJ1CTKJi1 J1 rrpaQeQHoti; . yc.rryraMJ1 no rrpoKaTY 11 apeH,n;e; . YCJIyraMJi1 o6III;ecTBeHHoro rrJ1TaHJi1H. YCJIyrJi1 o6ecTBeHHoro rrJ1TaHJi1H B caHaTOpJi1RX rrpe,n;JIara- IOTCR B pecTopaHax, CTOJIOBbIX. YCJIyrJ1 P03HJ1QH0t1 TOprOBJIJ1 npe,n;ocTaBJIHIOTCH BO MHOrJ1X caHaTOpJ1HX, naHCJi10HaTaX, ,n;OMax OT,n;blxa. I1oceTJi1TeJIHM npe,n;- 217 
JIal'aIOTCH TOBapbI nOBCeHeBHOrO cnpoca, TOBapbI JIH JIUT.{HOrO KOMcpOpTa J1 rJ1rJ1eHbI, oem,n;a, CYBeHJ1pbI, nepJ10J1qeCKJ1e ne- qaTHble J13aHJ1JI J1 KHJ1rJ1. TOprOBJIJI Be,n;eTCH C nOMOIII;bIO TOprO- BbIX aBTOMaTOB J1JIJ1 qepe3 KJ10CKJ1. B COCTaB ,n;OnOJIHJ1TeJIbHbIX YCJIyr, rrpe,lJ;JIaraeMbIX OT,lJ;bIXaIO- I.IJ;J1M, BXO,l];HT COL(J1aJIbHO-KYJIbTypHble YCJIyrJ1: . ,n;eMOHCTpaL(J1JI BJ1,n;eOcpJ1JIbMOB; . YCJIyrJ1 J1rpOBbIX aBTOMaTOB, 6J1JIbJIp,n;a, 60YJIJ1Hra. I1pe,n;OCTaBJIeHJ1e CaHaTOpHO-03,n;OpOBJ1TeJIbHbIX YCJIyr ocy- III;eCTBJIHeTCJI Ha OCHOBe nYTeBOK. IIpo,n;oJImJ1TeJIbHocTb OTbIXa COCTaBJIHeT OT 12 ,n;o 24 Het1. rOCmUHU1I.HbLe YC./I,yzu cos,n;aIOT YCJIOBJ1R ,n;JIH BpeMeHHoro npOmJ1BaHI1H JIIO,n;et1 B YCJIOBJ1HX pa6oqJ1x KOMaH,D;J1pOBOK, Ha OT- ,n;bIxe J1 B ,n;pyrJ1X CJIyqaHX. OCHOBHOt1 YCJIyrot1 HBJIJIeTCJI YCJIyra rro o6eCrreQeHJ1IO Bpe- MeHHoro rrpOmVIBaHJ1H JIIO,D;eti. rOCTJ1HJ1QHble YCJIyrJ1 rrpe,n;OCTaBJIHIOTCJI Ha 6a3e 20CmU1iU1.{,- 1ioLX o6oe'KmOB (2oCmU1iu1{) - 3,n;aHJ1ti pa3JIJ1QHbIX TJ1rrOB J1 BJ1- ,n;OB, rrpJiicrrOC06JIeHHbIX cneIJ;J1aJIbHO ,n;JIJI BpeMeHHoro rrpOmJ1Ba- HJ1H JIIO,D;eti. ,n:eHTeJIbHOCTb no npe,n;ocTaBJIeHJ1IO rOCTJ1HJiiHbIX YCJIyr per- JIaMeHTJ1pyeTcH IIpaBJ1JIaMJii rrpe,n;OCTaBJIeHJiiH rOCTJiiHJ1QHbIX YC- JIyr B Pet>. ITo Ha3Ha QeHJ1IO rOCTJiiHJ1L(bI ,n;eJIJITCH Ha 5 TJ1rrOB: · rOCTJ1HJ1IJ;bI ,n;JIH OT,n;bIxaIOIII;J1X; . TypJ1CTJ1QeCKJ1e rrpJ1rOpo,n;Hble rOCTJ1HJ1IJ;bI; . KypopTHble rOCTJ1HJiiL(bI; . naHCJiiOHa TbI; . MOTeJIJii. TocmU1iU1toL BAR omBoLXa101.q.UX rrpe,n;Ha3HaQeHbI ,D:JIH JIIO,D:et1, npe6bIBaIOIII;JiiX Ha OT,n;blxe. rOCTJiiHJ1bI ,n;JIJI OT,n;bIxaIOIII;J1X pa3Me- III;aIOTCH B HaCeJIeHHbIX rrYHKTax C 6JIarOrrpJ1HTHbIMJii rrpJ1po,n;HbI- MJ1 YCJIOBJ1HMJ1 (pH,n;OM C MopeM, peKoti, 03epOM, JIeCHbIMJ1 Mac- CJiiBaMJ1) J1JIJ1 B MeCTax, Ji1MeIOIII;Ji1X apXJ1TeKTypHO-J1CTOpJ1QeCKYIO n;eHHOCTb, KYJIbTypHbIX IJ;eHTpax. 218 
TocmU1iUtfbL a.IL.fL mypucmo8 06eCrreqJi1BaIOT BpeMeHHOe rrpe- 6bIBaHJ1e li1 OT,n;bIX B ,n;HeBHOe 11JIJ1 HOqHOe BpeM.H JIIO,n;eti, rrYTe- llleCTBYIOJ1X no meJIe3Hot1 ,n;opore J1JIJ1 aBTOTpacce Ha aBTOMa- lllJi1He. TYPJi1CTJ1QeCKJ1e rOCTJ1HJi1bI pacrrOJIaraIOTC.H B6JIJ13J1 aBTO- TpaHcrropTHbIX MarJi1CTpaJIet1, aapo,n;pOMOB, meJIe3Ho,n;opomHbIX BOK3aJIOB. MomeJl,u 06eCrreQJ1BaIOT BpeMeHHoe IIpOmJi1BaHJi1e, aBTOCTO- .HHKY TypJi1CTaM J1 aBTOTypJ1CTaM. IIpJi1 MOTeJI.HX MorYT OKa3bIBaTbC.H YCJIyrJ1 aBTOCepBJi1Ca. MOTeJIb BKJIIOQaeT rOCTJ1HJi1Y Ji1 npJi1JIeraIO- III;YIO K Heti TeppJ1TOpJi1IO C aBTOCTO.HHKoti. ABTOCTO.HHKa pacrrOJIa- raeTC.H He,n;aJIeKO OT Bxo,n;a, Ha YQaCTKe Mem,n;y rro,n;'be3)J;OM J1 OCHOBHOti nOJIocoti ABJ1meHJ1.H rrpJ1JIeraIOrn;eti MarJ1CTpaJIJi1. Pa3- Mep CTO.HHKJ1 3aBJi1CJ1T OT BMeCTJ1MOCTJ1 MOTeJI.H. Kypopm1i'bLe 20CmU1iU'lf'bL 06eCIIeQJ1BaIOT BpeMeHHoe rrpomJi1- BaHJ1e J1 rrpe,n;JIaraIOT caHaTopHO-03,n;opOBJi1TeJIbHble YCJIyrJi1. rOC- TJ1HJ1IJ;bI pacrrOJIaraIOTC.H B KypOPTHbIX MeCTHOCT.HX C 6JIarorrpJ1- .HTHbIMJ1 rrpJi1po,n;HO- KJIJ1Ma TJ1QeCKJ1MJi1 YCJIOBJ1.HMJi1. CepBJi1CHa.fl ,n;e.HTeJIbHOCTb OCHOBbIBaeTC.H Ha TeXHOJIOrJ1Ji1 roc- TJi1HJi1QHOrO 06CJIymJi1BaHJ1.H. TeX1iO./l,02UJL 20CmU1iU'll1i020 06C.lLYJICu8a1iU.fl, - COBOKYIIHOCTb orrepaJ1t1 J1 rrpOIJ;eCCOB IIO rrpe,n;OCTaBJIeHJ1IO YCJIyr pa3MeI..IJ;eHJ1.H rrOCeTJi1TeJI.HM J1 CJi1CTeMa paJ10HaJIbHbIX IIpJ1eMOB J1CIIOJIb30Ba- HJ1.H 3,n;aHJ1ti, coopymeHMti, o6opy,n;OBaHJi1.H rOCTJi1HJi1. 06CJIymJ1BaHJ1e rOCTJ1HJi1QHOrO KOMIIJIeKCa Ji1 rrpOmJi1BaIOI..IJ;J1X JIIO,n;eM Tpe6yeT HaJIJi1QVl.H KBaJIJ1<pJ1IJ;Ji1pOBaHHoro rrepCOHaJIa pa3- JIJ1QHbIX crreIJ;Ji1aJIbHOcTeti. C eJIbIO OpraHJi13aIJ;Ji1Ji1 a<p<peKTJi1BHOM pa60Tw rOCTJi1HJ1QHOrO KOMIIJIeKCa rrepCOHaJI 06'be,n;Ji1H.HeTC.H B CTPYKTypHble rro,n;pa3,n;eJIeHJi1.H, BblrrOJIH.HIOIII;Ji1e 06CJIymJi1BaHJ1e HOMepOB, 06CJIymJ1BaHJ1e rrpOmJ1BaIOIII;J1X JIIO,n;eti, a,n;MJi1HJi1CTpa- TJ1BHOe yrrpaBJIeHJ1e, rro,n;,n;epmJ1BaIOIII;J1e 6e30rraCHOCTb rOCTJ1HJi1- IJ;bI, Me,n;J1Ji1HCKOe 06CJIymJi1BaHJ1e, J1HmeHepHO-TeXHJ1QeCKYIO pa60TY. CTpYKTypa rro,n;pa3,n;eJIeHJi1M, cono,n;QJi1HeHHOCTb Ji1 KOJIJ1QeCTBO pa60THJi1KOB orrpe,n;eJI.HIOTC.H B 3aBJi1CJi1MOCTJ1 OT TJ1na 11 Ka TerOpJi1Ji1 rOCTJi1HJi1bI, KOJIJi1QeCTBa MeCT ,n;JI.H rrpOmJi1BaIOIII;J1X. 219 
COBpeMeHHblti rOCTY1HY1qHblti KOMrrJIeKC - 3TO 3,n;aHY1e, OC- Harn;eHHOe COBpeMeHHbIM o6opy,n;OBaHY1eM Y1 Y1HBeHTapeM. 06opy,n;OBaHY1e Y1 Y1HBeHTapb rOCTY1HY1 BKJIIOqaIOT: . Me6eJIb, 6bITOBble rrpY160pbI, ay,n;Y10- Y1 BY1,n;eOTeXHY1KY, cpe,n;- CTBa CBH3Y1 (TeJIe<pOHbI), pa3Mern;aeMble B HOMepaX rOCTY1HY1IJ;bI; . rrOCTeJIbHOe 6eJIbe Y1 rrpY1Ha,n;JIemHOCTY1, CTOJIOBOe 6eJIbe, ,n;panY1pOBKY1 Ha OKHaX Y1 ,n;BepHX; . TeXHOJIOrY1QeCKOe o6opy,n;OBaHY1e ,n;JIH rro,n;,n;epmaHY1H MY1K- pOKJIY1MaTa; . o6opy,n;OBaHY1e Y1 Y1HBeHTa pb ,n:JIH rrpY1rOTOBJIeHY1H rrY1rn;Y1; · JIY1<PTbI; . TeXHY1QeCKY1e Cpe,n;CTBa YQeTa Y1 perY1CTpaIJ;Y1Y1 rrOCeTY1TeJIeJ1 Y1 OcpOpMJIeHY1H KaCCOBbIX OrrepaIJ;Y1J1; . Cpe,n;CTBa ,n;JIH y60pKY1 rrOMern;eHVIJ1, CTY1pKY1 Y1 r JIameHY1H 6eJIbH. rOCTY1HVIIJ;Y MOmHO pa3,n;eJIY1Tb Ha mY1JIYIO, 06rn;yIO VI CJIY- me6HYIO 30HbI. )KUJta.fl, 301ia 06bIQHO paCnOJIaraeTCH Ha BepXHVIX 3TamaX rOCTY1HY1IJ;bI. 06rn;aH 30Ha, KaK rrpaBVIJIO, pa3Mern;aeTCH Ha rrepBOM Y1 BTOpOM 3TamaX. K o614eu 301ie MOmHO OTHeCTY1 BXO,n; Y1 BbIXO,n;, rroMerqeHVIH ,n;JIH rrpVIeMa nOCeTY1TeJIet1, OcpOpMJIeHVIH VI pa3Me- rn;eHY1H rrpOmY1BaIOrn;Y1X, XpaHeHVIH Y1X 6arama, paCQeTOB C rrpo- mY1BaIOrn;Y1MY1, BbI,n;aQVI CrrpaBOK, BeCTY16IOJIbHble rrOMern;eHY1H. BeCTY16IOJIbHble rrOMern;eHY1H BKJIIOQaIOT CaM BeCTY16IOJIb, rap- ,n:epo6, KaMepy XpaHeHY1H, KOMHaTY ,n;emypHOrO a,n;MY1HY1CTpaTO- pa, rrOMeeHY1e rrOpTbe, rrOMern;eHVIH ,n;JIH XpaHeHVIH ,n;OKYMeH- TOB, 2-3 CJIyme6Hble KOMHaTbI, OT,n;eJIeHVIe CBH3VI, Mara3Y1HbI, KY10CKVI, 6a pbI, VIHor,n;a OT,n;eJIeHY1H 6aHKa, 6IOpO 06CJIymVIBaHY1H, rrOMern;eHY1JI rrepCOHaJIa, o6CJIymY1BaIOrn;ero BeCTY16IOJIb, Ka6Y1HbI TeJIe<poHoB-aBToMaToB, o6rn;Y1e CaHY1TapHble Y3JIbI Y1 T. ,n;. ,n:JIH rrpY1,n;aHY1H Y1HTepbepy BeCTY16IOJIbHbIX rrOMern;eHY1ti Y1H- ,n;Y1BY1,n;yaJIbHOrO 06JIY1Ka Y1CrrOJIb3YIOTCH rrp0Y13Be,n;eHJ1H Y1CKyccTBa (cKYJIbrrTypa, mY1BOrrY1Cb), Y13,n;eJIVIH Hapo,n;HbIX xy,n;omecTBeHHblx rrpOMbICJIOB, paCTeHY1H. CocTaB Y1 rrJIOrn;a,n;b 3TVIX rroMern;eHVIti BO MHorOM 3aBVICHT OT Ha3Ha QeHY1H rOCTY1HY1bI, ee BMeCTY1MOCTY1 Y1 KaTerOpVIY1. 220 
rOCTJ1HJ1bI J1MeIOT 301iY a./l,Jl, C./l,YJICe61i020 coo614e1iuJl" qepe3 KOTOpyIO 06CJIymJ1BaIOIII;J1M rrepCOHaJI TpaHCrrOpTJ1pyeT rrOCTeJIb- HOe 6eJIbe, rrocy,n;y, npo,n;YKTbI rrJ1TaHJ1H ,n;JIH npOmJ1BaIOIII;J1X B HOMepax. CTpYKTypa JlCUJrbLX 1iOMep08 YCTaHaBJIJ1BaeTCH C eTOM TJ1rra rOCTJ1HJ1bI. HarrpJ1Mep, B rOCTJ1HJ1aX ,n;JIH OT,n;bIxaIOIII;VIX Heo6xo- ,lJ;VIMO 60JIbIlle ,n;BYXMeCTHbIX HOMepOB, a B ropo,n;CKJ1X rOCTJ1HJ1- ax - 60JIbllle o,n;HOMeCTHbIX. HOMep rOCTVIHVIbI HBJIHeTCH OC- HOBHbIM 3JIeMeHTOM mJ1JIOM 30HbI. KaqeCTBO HOMepOB rOCTJ1HVIbI orrpe,n;eJIHeT KOM<POpTHOCTb rrpOmJ1BaHJ1H B rOCTJ1HVIe. HOMepa VIMeIOT pa3HYIO rrJIOIII;a,n;b, a pXVITeKTypHO-rrJIaHJ1pOBOQHble pellle- HVIH, CaHJ1TapHO-TeXHJ1'tIeCKOe o6opy,n;OBaHJ1e, Me6JIJ1pOBKY. B COBpeMeHHbIX HOpMaTJ1BaX rrpe,n;YCMaTpJ1BaIOTCH CJIe,n;yIO- III;J1e rrJIOIII;a,n;J1 HOMepHoro <pOH,n;a: - O,n;HOKOMHa THbIX O,lJ;HOMeCTHbIX HOMepOB: . 8 KB. M ,n;JIH rOCTVIHJ1 o,n;H03Be3,n;OQHbIX, ,n;BYX3Be3,n;OqHbIX; . 10 KB. M ,n;JIH rOCTVIHJ1 Tpex3Be3,n;OQHbIX; . 12 (16) KB. M ,n;JIH rOCTJ1HJ1 qeTblpeX3Be3,lJ;OQHbIX; . 14 (18) KB. M ,n;JIH rOCTVIHJ1 rrHTVI3Be3,n;OQHbIX. - O,n;HOKOMHaTHbIX ,n;BYXMeCTHbIX HOMepoB: 12 KB. M, 14 KB. M, 14 (20) KB. M ,n;JIH rOCTJ1HVI QeTblpex3Be3- ,n;OQHbIX. HOMep, rrpe,lJ;Ha3HaQeHHbIM ,n;JIJI rrpVIeMa 60JIbIIIOrO QJ1CJIa ro- cTeM, J1MeeT rrJIOIII;a,n;b, YCTaHOBJIeHHYIO J13 paCQeTa 6 KB. M Ha Kam,n;oe ,n;orrOJIHJ1TeJIbHOe MeCTO (HopMa TVIB YCTaHOBJIeH ,n;JIH ro- CTJ1HJ1 O,n;HO- J1 ,n;Byx3Be3,gOQHbIX). HOMepa rOCTVIHVI ,n;eJIHTCH Ha HeCKOJIbKO TVIrrOB: . O,n;HOKOMHaTHble HOMepa Ha o,n;Horo QeJIOBeKa; O,n;HOKOM- HaTHble HOMepa Ha 2 QeJI.; .O,lJ;HOKOMHaTHble HOMepa TJ1rra ",n;y6JIb", paCCQJ1TaHHble Ha B03MomHOCTb JIerKO J13MeHJ1Tb BMeCTJ1MOCTb HOMepa B 3aBJ1CJ1- MOCTVI OT crrpoca; · O,n;HO-,lJ;ByxKoMHaTHble HOMepa Ha 3-4 QeJI.; O,lJ;HO-,n;BYXKOM- HaTHble HOMepa Ha 5 QeJI. VI 60JIee (HoMepa-06I1J;emJ1TJ1H); . HOMepa C rrOBbIllleHHbIM KOM<POpTOM J13 ,n;Byx-Tpex KOMHaT, a VIHor,n;a VI 60JIee (HoMepa "JIIOKC" VI "arrapTaMeHTbI"). 221 
KOJIJ1qeCTBO J1 y,n;eJIbHblti BeC O,n;HOMeCTHbIX J1 ,n;BYXMeCTHbIX HOMepOB 3aBJ1C.HT OT TJ1rra rOCTJ1HJ1bI, ypOBH.H ee KOM<pOpTa- 6eJIbHOCTJ1 J1 ,n;pyrJ1X <paKTOpOB. B OTeqeCTBeHHbIX rOCTJ1HJ1aX y,n;eJIbHbIM BeC O,n;HOMeCTHbIX HOMepOB COCTaBJI.HeT OT 30 ,n;o 500/0, B 3apy6emHblx rOCTJ1HJ1aX - ,n;o 60-800/0, B TypJ1CTJ1qeCKJ1X J1 KypOPTHbIX rOCTJ1HJ1aX ,n;BYXMeCTHble HOMepa MorYT COCTaBJI.HTb ,n;o 75-1000/0, qTO 06'b.HCH.HeTC.H rrpe06JIa,n;aHJ1eM cpe,n;J1 IIOTpe6J1- TeJIeM ceMeti, BKJIIOQaIOrn;J1X 2-3 Qe.rrOBeKa. HOMep rOCTJ1HJ1bI COCTOJ1T J13 mJ1JIOM KOMHaTbI (J1JIJ1 KOM- HaT), nepe,n;Heti, CaHJ1TapHOro Y3JIa. B HOMepe rOCTJ1HJ1IJ;bI rrpo- TeKaIOT pa3JIJ1QHble rrpoeCCbI mJ13He,n;e.HTeJIbHOCTJ1 (COH, OT,n;bIX, rrpJ1eM rrJ1rn;J1, rocTei1, XpaHeHJ1e Bern;eti J1 ,n;pyrJ1e IIpoeCCbI). KOM<popTa6eJIbHOCTb HOMepa 3aBJ1CJ1T OT apXJ1TeKTypHO-rrJIa- HJ1pOBOQHOrO pemeHJ1.H, 3BYK0J130JI.HJ10HHbIX CBOMCTB HOMepa, OCBern;eHJ1.H, Me6JIJ1pOBKJ1, CaHJ1Ta pHO-TeXHJ1QeCKOrO o6opy,n;OBa- HU.H, OCHarn;eHHOCTJ1 6bITOBOti TeXHJ1Koti, CJ1CTeMaMJ1 IIo,n;,n;epma- HJ1.H MJ1KpOKJIJ1MaTa, TeJIe- J1 pa,n;J10arrrrapaTYPOM, cpe,n;CTBaMJ1 CB.H3J1. ITo meJIaHJ1IO rrpOmJiiBaIOrn;J1X JIIO,n;eti B HOMep 3a ,n;orrOJI- HJ1TeJIbHYIO rrJIa TY YCTaHaBJIJ1BaIOTC.H rrepCOHaJIbHbIM KOMIIbIOTep J1JIJ1 cpaKC, BTOpOM TeJIe<pOH. B COBpeMeHHOM rOCTJ1HJ1QHOM HOMepe 05bIQHO BbI,n;eJI.HeTC.H HeCKOJIbKO <PYHKIJ;J10HaJIbHbIX 30H: 30Ha ,n;JI.H CHa, pa6oQa.H 30Ha, 30Ha ,n;HeBHoro OT,n;bIxa. ITpJ1 pa3Mern;eHJ1J1 B HOMepe Me6eJIJ1 YQJ1TbIBaIOTC.H J1CXO,n;- Hble ra6apJ1THble pa3MepbI, aHTporrOMeTpJ1QeCKJ1e xapaKTepJ1C- TJ1KJ1, y,n;06CTBO rrpoxo,n;a J1 y60pKJ1, rJ1rJ1eHJ1QeCKJ1e Tpe6oBaHJ1.H J1 MJ1HJ1MaJIbHO Heo6xo,n;J1Mble paCCTO.HHJ1.H Mem,n;y Me6eJIbIO, Mem- ,n;y Me6eJIbIO J1 CTeHaMJ1. B rOCTJ1HJ1IJ;aX pa3JIJ1QHbIX TJ1rrOB J1 KaTerOpJ1ti rrpOmJ1BaIO- rn;J1M rrpe,n;OCTaBJI.HIOTC.H YCJIyrJ1 06rn;eCTBeHHoro rrJ1TaHJ1.H, ,n;JI.H 3Toro, KaK rrpaBJ1JIO, Ha rrepBOM J1 BTOpOM 3Tamax pa3Mern;aIOTC.H peCTopaHbI, Ka<pe (3KcrrpeCC-Ka<pe, Ka<pe-moy), 6apbI (MOJIOQ- Hble, BJ1HHble, IIJiiBHble, HOQHble), KOKTeMJIb-XOJIJIbI, CTOJIOBble, 6y<peTbI. COrJIaCHO HOpMaTJ1BaM, B rOCTJ1HJ1aX Bcex TJ1rrOB J1 KaTero- pJ1M QJ1CJIO MeCT JI.H rrOCeTJ1TeJIeM B peCTopaHax ,n;OJImHO CO- 222 
CTaBJIHTb 45-680/0, B Ka<pe - 13-280/0, B 6y<peTax - 7-90/0, B 6apax - 13-240/0 06rn;ero qJi1CJIa rroca,n:OqHbIX MeCT, rrpe,n;Ha3Ha- qeHHbIX ,n;JIJI JIJi1 pa3Mern;eHHbIX B rOCTJi1HJi1e. II pOmJi1BaIOrn;Ji1M B rOCTJi1HJi1e rrpe,n;JIaraIOTCH COJi1aJIbHO- KY JIb- TypHble YCJIyrJi1 KJi1H03aJIOB, J1HTepHeT-Ka<pe, YCJIyrJi1 rro opra- HJi13aJi1Ji1 KOH<pepeHJi1M, CeMJi1HapOB, YCJIyrJi1 ,n;HCKOTeK, 6Ji1JIbHp- )J;HbIX, KereJIb6aHa, Ka3Ji1HO. BbIToBble YCJIyrJi1 rrpe,n;OCTaBJIHIOTCH B eHTpe 6bIToBoro 06- CJIymJi1BaHJi1H rrepCOHaJIOM rOCTJi1HJi1IJ;bI Ji1JIJi1 MeTo,n;OM caMo06cJIY- mJi1BaHJi1H B rJIa,n;Ji1JIbHbIX KOMHaTax, rrpaqeqHOM caMo06cJIymJi1Ba- HJi1H, C IIOMOr..u;bIO aBTOMa TOB ,n;JIH qJi1CTKJi1 06YBJi1 Ji1 ,n;p. B rrepeqeHb 6bITOBbIX YCJIyr, rrpe,n;OCTaBJIHeMbIX B rOCTJi1HJi1- IJ;e, MorYT BXO,n;Ji1Tb YCJIyrJi1 XJi1MJi1qeCKOJ1 QJi1CTKJi1 Ji1 rrpa QeQHOJ1, peMOHTa o,n:em,n;bI Ji1 06YBJi1, <POToYCJIyrJi1. CAYJICe6na.fl, 30na rOCTJi1HJi1bI BKJIIOQaeT rrOMern;eHJi1H ,l];JIH rrep- COHaJIa, 06CJIymJi1BaIOrn;ero HOMepa rOCTJi1HJi1bI, pa3MeI1J;eHHbIe Ha mJi1JIbIX 3Tamax, KOTopble MorYT BKJIIOQaTb KOMHaTY ,n;emyp- Horo rrepCOHaJIa, KOMHa TY r JIameHJi1H Ji1 QJi1CTKJi1 o,n;em,n;bI, KJIa,n;o- Bble )J;JIH XpaHeHJi1H QJi1CTOrO Ji1 rpH3Horo 6eJIbH, CepBJi1pOBOQHYIO, KOMHa TY ,n;JIH rOpHJi1QHbIX, CaHJi1Ta pHbIti Y3eJI. B rrOMern;eHJi1HX ,n;JIH rrepCOHaJIa YCTaHaBJIJi1BaIOTCH IIIKa<pbI ,n;JIH QJi1CTOrO rrOCTeJIbHOrO 6eJIbH, CTOJIOBble rro,n;HOCbI, MotiKa Ji1 Me6eJIb ,n;JIH CJi1,n;eHJi1H, cpe,n;- CTBa CBH3Ji1. II pJi1 3TJi1X rrOMern;eHJi1HX rrpe,n;YCMa TpJi1BaIOTCJI MYCO- porrpOBO)J;, eHTpaJIJi130BaHHaH CJi1CTeMaIIbIJIey.n:aJIeHJi1.f1. B HeKO- TOpbIX rOCTJi1HJi1IJ;ax - 6eJIberrpoBo,n; Ji1JIJi1 crreJi1aJIbHblti JIJi1<PT ,n;JIH cnYCKa rpH3Horo 6eJIbH B eHTpaJIbHYIO 6eJIbeBYIO KOMHaTY HJIH rrpa QeQHYIO. Ha 3Tame MomeT pa3MelllaTbCH cTotiKa ,n;emypHoro a,n;MJi1- HJi1CTpa Topa, KOTOpbIM ocyrn;eCTBJIHeT orrepaJi1Ji1 rro ynpaBJIeHJi1lO HOMepHbIM cpOH,n;OM Ha 3Tame. IIpaQeQHaH rOCTJi1HJi1bI pacrrOJIaraeTCH B y,n;aJIeHJi1Ji1 OT mJi1- JIoti 30HbI, rrOCKOJIbKY HBJIHeTCH Ji1CTOQHJi1KOM rrOBbIllleHHoro lllYMa Ji1 Ji1crra peHJi1M. K CJIyme6HbIM rrOMern;eHJi1HM MomHO OTHeCTJi1 TeXHOJIOrJi1Qec- KJi1e rrOMern;eHJi1H pecTopaHoB, Ka<pe Ji1 6apoB. 223 
OT,n;eJIbHYIO rpynrry rrOMern;eHJi1t1 3aHJi1MaIOT cJIym6a 6e30nac- HOCTJi1, Ji1HmeHepHO-TeXHJi1QeCKJi1e rrO,n;pa3,n;eJIeHJi1H, OTBeQaIOrn;Ji1e 3a pa60TY CJi1CTeM rro,n;,n;epmaHJi1H MJi1KpOKJIJi1MaTa, TerrJIO- Ji1 3Hep- rocHa6meHJi1H, OCBern;eHJi1H, CBH3Ji1 Ji1 ,n;p. Pa60Qee MeCTO Ji1CrrOJIHJi1TeJIH ,n;OJImHO 6bITb OCHarn;eHO KOM- rrJIeKTOM o6opy,n;OBaHJi1H, Ji1HCTpYMeHTOB, rrpJi1crrOC06JIeHJi1t1, OT- BeQaIOJi1X Tpe6oBaHJi1HM 6e30rraCHOCTJi1, np0Ji13Bo,n;CTBeHH0t1 ca- HJi1Ta pJi1Ji1, 3CTeTJi1KJi1 Ji1 3prOHOMJi1KJi1. BonpOCbl/{fla caMoKoHTpofla 1. Jl.aume onpeaMe1iU.fl, n01i.fl,mUJL.M "mypucm", "31\,C1\,YP- ca1im", "myponepamop", "mypaze1im". 2. JIepe1.£UCAUme OC1iOB1i'bte 8Ua'bt mypU3.Ma, aaume 1\,J1accu- cjJU1\,a1tu1O U xapa'KmepUcmu1\,y OC1i081i'btX mypucmu1.£ec'Kux U 3'K- C1\,ypCU01i 1i 'btX YCA YZ. 3. Onuillume pOA'b ca1iamOp1i0-03aOp08UmM'b1i'btX YCAYZ 8 C01t UClA 'b1i0 - 31\,01i0.M U 1.£eC1COU JlCU31i U cm pa 1i 'bt. 4. JIepe1.£UCAUme cocma8 1\,O.M,nJI,e1\,ca ca1iamOp1i0-03aOp08U- meA'b1i'bLX YCAYZ. Jl.aume 1\,pam1\,Y1O xapa1\,mepucmu1\,Y munOB npeanpu.fl,muu, npeaOCma8AJL1OUfUX ca1iamOp1i0-03aOpOBUmM'b- 1i'bte YCAYZU. 5. Jl.aume 1\,J1accucjJU1\,a1{U1O U xapa1\,mepucmu1\,Y zocmU1iU1.£- 1i'btX YCAYZ. Onu'tUume oc06e1i1iocmu npeanpu.fl,muu, 0'Ka3'bt8a1O- 'l4ux zocmU1iU1.£1i'bte YC./l,Yzu. 6. Oxapa1\,mepu3yume oc06e1i1iocmu UCnOA1ie1iU.fl, YC./l,Yz zoc- mU1iu1t, cocma8 U cmpY1\,mypy zocmU1iU1.£1i'btX 06oe1\,m08. Onu- illume oc06e1i1iocmu OpZa1iU3a1{uu JlCUJ10U U npou3BOaCmBe1i1iOU 301i zocmu1iu1t. 
raaBa 6. OpraHH3aHB H onTHMH3HB 3eKTHBHoro YHHOHHpOBaHHB npeAnpHBTHH TpaHcnopTHo.3KcnlIyaTaHoHHbIX YClIyr 6. I. Pa3BHTHe TpaHCnOpTHo.3KcneAHHoHHOH cepBHcHoH AeSTeabHOCTH Pa3BJ1TJ1e TpaHcrropTHbIX YCJIyr o6eCrreQJ1BaeT OrrTVIMJ13aVIIO MaTepJ1aJIbHbIX rrOTOKOB B OTpaCJIeBOM VI perVIOHaJIbHOM pa3pe3e, cnoco6cTByeT pa3BVITVIIO rrp0J13Bo,n;J1TeJIbHbIX CVIJI 06rn:eCTBa, YBe- JIJ1QeHJ1IO 06'beMOB rrpOVI3Bo,n;CTBa VI paCIIIVIpeHVIIO accopTVIMeHTa rrpo,n;YKJ1J1, MaKCVIMaJIbHOMY CHVImeHVIIO o6III;eCTBeHH0t1 eHbI np0J13Bo,n;CTBa J1 rrOBbIllleHVIIO rrpOVI3Bo,n;J1TeJIbHOCTVI Tpy,n;a Ha Bcex ypOBH.HX VI 3Tarrax 06r..u;eCTBeHHoro rrpOVI3Bo,n;CTBa. rocy,n;a pCTBeHHbIM rro,n;xo,n; K pellleHJ1IO 3TVIX 3a,n;a Q rrpe,n;rro- JIaraeT YQeT rroTpe6HocTet1 B MaCCOBbIX J1 JIOKaJIbHbIX rrepeB03- Kax rpY30B J1 rraCCamJ1pOB. IIpJ1 opraHVI3aVIJ1 YCJIOBVIt1 ,l];JI.H pa3- BJ1TJ1.H TpaHcrropTHbIX YCJIyr BamHbIM .HBJI.HeTC.H rrpaBVIJIbHOe orr- pe,n;eJIeHVIe B03MomHOCTeM paClllJ1peHVI.H VI COBepllleHCTBOBaHVI.H CYIII;eCTBYIOJ1X, CTpOVITeJIbCTBa HOBbIX TpaHcrropTHbIX MarJ1CT- paJIet1, pa3BVITVIe pa3JIVIQHbIX BVI,n;OB TpaHcrropTa - meJIe3HO,n;o- pomHoro, aBTOM06J1JIbHOrO, MopCKoro, B03,n;YIIIHoro, Tpy6orrpo- BO,l];HOro. BbI60p BapJ1aHTa pa3BJ1TVI.H TpaHcrropTHOM ceTVI rrpOBO,l];VITC.H Ha OCHOBe HeCKOJIbKJ1X KpJ1TepJ1eB. OCHOBHbIM KpVITepJ1eM .HBJI.H- eTCH MJ1HJ1MVI3aVI.H cOBoKyrrHblx o6III;eCTBeHHbIX 3aTpaT. IIpVI 3TOM 225 
06.R3aTeJIbHbIMVI YCJIOBVIHMVI HBJIJIIOTCH peaJIVI3aIJ;VIH OmJ1,n;aeMbIX npOrH030B rrepeB030K J1 acpcpeKTVIBHOe J1CrrOJIb30BaHJ1e BbI,n;eJIHe- MbIX J1HBeCTJ1IJ;J1M J1 peCypCOB. Pa3BVITVIe MeJIKOCepJ1MHOrO J1 J1H,n;VIBVI,n;yaJIbHOrO np0J13BO,n;- CTBa BO MHOrVIX CTpaHaX rrpJ1BeJIO K TOMY, qTO B nOCJIe,n;Hee ,n;eCHTVIJIeTVIe npOHBJ1JIaCb 06rn;eMJ1pOBaH TeH,n;eHIJ;J1H YBeJIJ1qeHJ1H o6rn;ero 06'beMa rpY30nepeB030K. J13MeHJ1JIaCb CTpYKTypa rpY30- nOTOKOB. 3a rrOCJIe,n;HJ1e 10 JIeT ,n;OJIH MopcKoro TpaHcrropTa B rpy- 30rrepeBo3Kax CHJ13J1JIaCb C 31 ,n;o 250/0, meJIe3Ho,n;opomHoro - C 15 ,n;o 80/0. B TO me BpeMH ,n;OJIH aBTOM06VIJIbHOrO TpaHcrropTa BblpOCJIa C 35 ,n;o 520/0. 3HaQVITeJIbHaH QaCTb pOCTa 06DeMa rrpe,n;OCTaBJIHeMbIX YC- JIyr 06eCrreQVIBaeTCH rrpVIMeHeHJ1eM Ha rrpe,l];npJ1HTJ1HX COBpeMeH- HbIX TeXHOJIOrJ1M J1X OKa3aHJ1H. K qVICJIY TaKVIX TeXHOJIOrVIM OTHO- CHTCH JIOrVICTJ1QeCKJ1e TeXHOJIOrVIJ1 (B QaCTHOCTJ1, MeTO,l];bI 3JIeKT- pOHHOM TOprOBJIJ1 B C6bITOBbIX KOHenU;J1HX "business to business" VI "business to consumer", MeTo,n;bI rrOCTaBKVI "just - in time" J1 ,n:p.), J1HcpopMaJ10HHble TeXHOJIOrJ1M J1 ,n;pyrJ1e. ABTOM06VIJIbHbIJ1 TpaHcrropT ocym;eCTBJIHeT rrepeBo3KVI B 1,7 pa3a 6blcTpee, QeM MOpCKOM J1 meJIe3Ho,n;opomHbIM. 3a rrOCJIe- ,l];HJ1e ro,n;bI ceTb CKOpOCTHbIX MarJ1CTpaJIeM B EBporre, CeBepHoM AMepJ1Ke J1 HrrOHJ1J1 BblpOCJIa B HeCKOJIbKO pa3. 3a CQeT 3Toro cpe,n;HHH CKOpOCTb ,n;OCTaBKJ1 rrpo,n;YKIJ;J1J1 Ha aBTOM06J1JIHX YBeJIJ1- QJ1JIaCb B 1,6 pa3a. OQeHb BamHbIM HBJIHeTCH TaKme TO, QTO rrpJ1 aBTOM06VIJIbHbIX rrepeB03Kax J1CnOJIb3yeTcH cpaBHVITeJIbHO rrpo- CTaH Tapa. CKJIa,n;WBaeTCH HOBaH CJ1CTeMa OpraHJ13aIJ;J1VI TpaHcrropTHOM CeTJ1. Ee rJIaBHbIMJ1 aJIeMeHTaMJ1 CTaHOBHTCH CKOpOCTHble aBTO- Mo6J1JIbHble MarJ1CTpaJIJ1 J1 aapOrrOpTbI. B CIIIA, HrrOHJ1VI VI 3a- rra,n;HoM EBporre Qepe3 CKOpocTHble MarJ1CTpaJIJ1 rrpoxo,n;VIT 60JIee 500/0 rrepeB03J1MbIX rpY30B. OHVI OXBaTbIBaIOT Bce KpyrrHble ro- po,n;a, KpyrrHble MOpCKJ1e rropTbI J1 a3porropTbI, TO eCTb TeppJ1- TOpVIIO, r,n;e rrpOVI3Bo,n;VITCH 60JIee 700/0 npOMbIlllJIeHHOM rrpo,n;YK- IJ;J1J1. CKOpocTHble MarJ1CTpaJIJ1, coe,n;J1HHHCb B O,l];HY ceTb C aapo- rropTaMVI, o6eCneQVIBaIOT 6bICTPYIO ,n;ocTaBKY rpY30B B pa3JIJ1Q- Hble perJ10HbI JII060M CTpaHbI. 226 
B KOHIJ;e 70-x rr. XX B. HaqaJIOCb 6YPHOe pa3BJ1TJ1e JIOrJ1C- TJi1QeCKJ1X CJ1CTeM aBTOM06J1JIbHbIX nepeB030K MaJIbIX napTJi1M rpy- 30B ("OT ,n;BepJ1 K ,n;BepJ1", "TOqHO B CPOK" J1 ,n;p.). JIorJ1CTJ1QeC- KJ1e CJ1CTeMbI CTaJIJ1 KOHKypeHTaMJi1 J1MelOIII;J1XC.H CJi1CTeM ,n;OC- TaBKJ1 rpY30B. JIorJi1CTJi1QeCKJ1e CJi1CTeMbI .HBJI.HIOTC.H 60JIee 3<P- <p e K TJ1 B HbIM J1 KO Mn JI e K ca M Ji1, n p e,n; 0 C TaB JI.H 10 III; Ji1 M Ji1 0 C HOB HbI e TpaHcnopTHble, 3Kcne,n;J1IJ;J10HHble J1 J1H<popMaJi10HHble YCJIyrJi1. KpOMe Toro, JIOrJi1CTJi1QeCKJ1e CJ1CTeMbI 06eCneQJi1Ba1OT YCJIyrJi1 no ,n;OCTaBKe rpY30B no CTpaHe B TeqeHJ1e o,n;HorO-Tpex ,n;HeM, a rrpJi1 Mem,n;YHapo,n;HbIX nepeBo3Kax - B TeQeHJ1e 3-8 ,n;HeM. I1pJi1 3TOM o,n;HoBpeMeHHo rrpe,n;ocTaBJI.HeTC.H llIJ1pOKJ1M Ha60p ,n;onoJI- HJ1TeJIbHbIX YCJIyr (no KOMnJIeKTOBaHJ11O rpY30B, KOHTpOJIIO 3a I1X nepeMeIII;eHJi1eM 11 T. n.). Ha,n;emHOCTb JIOrJi1CTJ1QeCKI1X CJi1CTeM o6eCneQJi1BaeTC.H aBTO- MaTJ1QeCKJi1M KOHTpOJIeM 3a nepeMeeHJ1eM rpY30B. C IJ;eJIblO opra- HJ13aIJ;Ji1Ji1 CJ1CTeMbI KOHTpOJI.H 3a nepeMeIII;eHJi1eM rpY30B Ji1 TpaHc- rropTHwx cpe,n;cTB MHOrJi1e TpaHcnopTHwe npe,n;npJi1.HTI1.H c<Pop- MJi1pOBaJIJi1 pa3BeTBJIeHHble o6III;eHaIJ;Ji10HaJIbHble CeTJi1, HaCQJi1TbI- BalOIII;J1e 60JIblllOe KOJIJ1QeCTBO oT,n;eJIeHJ1t1. ,L(JI.H CB.H3Ji1 MeiK,n;y oT,n;eJIeHJ1.HMJ1 c03,n;aIOTC.H J1H<popMaIJ;J10HHble CeTJ1, KOTopble 3a- TeM, KaK npaBJ1JIO, pa3BJ1BaIOTC.H B KOMMepQeCKJ1e CeTJi1 Ji1H<POP- MaIJ;Ji10HHOrO CepBJ1Ca, 06CJIymJ1BalOrn;Ji1e MeJIKJi1e J1 cpe,n;HJi1e npe,n;- npJ1.HTJ1.H. B nOCJIe,n:HJi1e ro,n;bI Henocpe,n;cTBeHHo B TpaHcnopTHble cpe,n;- CTBa CTaJIJi1 BHe,n;p.HTb MJi1KpOnpoIJ;eCCopHYIO TeXHJi1Ky. 3TO n03BO- JI.HeT aBTOMa TJ13Ji1pOBa Tb ynpaBJIeHJi1e pa60TOM ,n;BJi1ra TeJIeM Ji1 ,n;py- rl1X MeXaHJ13MOB, o6eCrreQJi1Tb aBTOMaTI1QeCKJi1M BbI60p onTJi1MaJIb- HbIX pemJi1MOB pa60TbI Ji1 T. ,n;. BJIaro,n;a p.H J1CnOJIb30BaHJi11O 3JIeKT- POHHO-BbIQJ1CJIJ1TeJIbHOM TeXHJ1KJ1 cOKparn;aeTC.H QJi1CJIeHHOCTb nep- COHaJIa, o6CJIymJ1BaIOrn;ero TpaHcnopTHble cpe,n;cTBa. M3MeHeHJ1e xapaKTepa TpaHcnopTHbIX nepeBo30K COQeTa- eTC.H C J13MeHeHJ1eM Koop,n;J1HaIJ;Ji1J1 nepeBo30K, npem,n;e Bcero MeJIKJ1X na pTJ1M rpY30B Ha ,n;aJIbHJi1e paCCTO.HHJi1.H. B nOCJIe,n:Hee ,n;eC.HTJ1JIeTJ1e nOJIYQJ1JIJ1 pa3BJi1TJi1e KOMnJIeKCHWe CJi1CTeMW TpaHCnOpTJ1pOBKJ1 rpY30B, KOTopble 06'be,n;J1H.HIOT B paMKax 227 
O,n;HOM MaKpOJIOrJi1CTJi1qeCKOM CeTI1 rrpe,n;rrpJi1HTJi1H pa3JIJi1qHbIX BJi1- ,n;OB TpaHCrrOpTa. HarrpJi1Mep, C03,n;aHHaH B CiliA B 1907 r. 06'be,n;Ji1HeHHaH cJIym- 6a ,n;OCTaBKJi1 rrOCbIJIOK rrepBOHaqaJIbHO ,n;OCTaBJIHJIa TOBapbI B YHJi1- BepCaJIbHble Mara3Ji1HbI, 3a TeM paCIllJi1pMJIa ceTb YCJIyr, rrpe,n;oc- TaBJIHeMbIX KaK IOpJi1,n;Ji1qeCKJi1M, TaK Ji1 <pJi13Ji1qeCKJi1M JIJi1aM. Yme B 70-e rr. OHa CMOrJIa rapaHTJi1pOBaTb OCTaBKY rpY30B Ha paCCTO- HHJi1e ,n;o 250 KM B TeqeHJi1e CYTOK. B OTJIJi1QJi1e OT rrOQTbI 06'be,n;Ji1- HeHHaJI cJIym6a ,n;OCTaBKJi1 rrOCbIJIOK 3a6Ji1paeT rpY3 Ji13 YKa3aHHo- ro rpY30oTrrpaBJi1TeJIeM MeCTa Ji1 ,n;OCTaBJIHeT ero KOHKpeTHoMY rpY30rrOJIYQa TeJIIO. B HaCTOHrn;ee BpeMH ,n;aHHaH JIOrJi1CTJi1QeCKaH CJi1CTeMa o6eCrreQJi1BaeT ,n;ocTaBKY rpY30B 60JIee QeM B 180 cTpaH, rrpe,n;ocTaBJIHeT YCJIyrJi1 no o<popMJIeHJi1IO ,n;oKYMeHToB, B TOM QJi1C- JIe, rrpJi1 nepeCeQeHJi1Ji1 TaMomeHHOM rpaHJi1IJ;bI. ,n:JIH yrrpaBJIeHJi1H JIOrI1CTJi1QeCKJi1MJi1 orrepaJi1HMJi1 06'be,n;Ji1HeHHaH cJIym6a ,n;OCTaBKJi1 rrOCbIJIOK Ji1CrrOJIb3yeT aBTOMa TJi13Ji1pOBaHHYIO CJi1CTeMY CJIemeHJi1H 3a ,n;OCTaBKOM rpY30B, aBTOMaTJi13Ji1pOBaHHYIO CJi1CTeMY nepe,n;aqJi1 TaMomeHHOM Ji1HcpopMaIJ;J1Ji1 11 ,n;pyrJi1e rrporpeCCJi1BHble CJi1CTeMbI. B paMKax C03,n;aHJi1H MaKpOJIOrJi1CTJi1QeCKJi1X CJi1CTeM BO MHO- rVix CTpaHax paClllJi1pHeTCH CTpOJi1TeJIbCTBO 60JIblllJi1X rpY30BbIX TepMJi1HaJIOB, 06eCrreqJi1BaIOJi1X OQeHb 6bICTPYIO rrorpY3KY Ji1 pa3- rpY3KY TpaHcrropTHbIX cpe,n;CTB. TaK, B KpyrrHblx IJ;eHTpaX TpaHC- <popMaJi1Ji1 rpY30rrOTOKOB Bce 60JIblllee pacrrpOCTpaHeHJi1e rrOJIY- QaeT pa3Hoo6pa3Hoe o6opy,n;OBaHJi1e - aBTOMa TJi1QeCKJi1e CKJIa,n;bI Ji1 aBTOMaTJi1QeCKJi1e CJi1CTeMbI COpTl1pOBKJi1 TOBapOB. OHJi1 rr03BOJIH- IOT ocyrn;eCTBJIHTb Bce orrepaJi1Ji1 C rpY30rrOTOKaMJi1, HaQJi1HaH C pa3rpY3KJi1 TpaHcrropTHbIX cpe,n;CTB (aBTOMaTJi1QeCKaH pa3rpY3Ka rro,n;Bl1mHoro COCTaBa, TpaHCrrOpTJi1pOBKa B aBTOMaTJi1QeCKOM Te- JIemKe Ha aBTOMCi TJi13Ji1pOBaHHbIM CKJIa,n;, YQeT, aBTOMa TJi1QeCKaH COpTJi1pOBKa TOBapOB, aBTOMaTJi1QeCKaH YCTaHOBKa Ha orrpe,n;eJIeH- Hoe MeCTO Ha CKJIa,n;e) Ji1 3aKaHQJi1BaH aBTOMaTJi1QeCKOJ1 norpY3KOM Ha TpaHcrropTHoe cpe,n;CTBO. Pa3BJi1TJi1e Ji1H<popMaIJ;Ji10HHbIX Ji1 C03,n;aHJi1e MaKpOJIOrJi1CTJi1QeC- KJi1X TeXHOJIOrJi1M BO MHOrJi1X CTpaHax He TOJIbKO CHJi1maeT CTO- Ji1MOCTb 06parn;eHJi1H, HO Ji1 cyrn;ecTBeHHO paClllJi1pHeT 30HY 06CJIY- mJi1BaHJi1H. Pa3BJi1TJi1e MaKpOJIOrJi1CTJi1QeCKJi1X CJi1CTeM Ji1,n;eT no rrYTJi1 228 
06DeMHeHMH B HMX BCeX rrpe,n:rrpMHTMM-KOHTpareHTOB B OHY CMCTeMY. B CIIIA 6bIJIM rrpOBe,lJ;eHbI 06CJIe,lJ;OBaHMH eHTeJIbHOCTM TpaHC- rrOpTHO-3KCrre,n:VlIJ;MOHHbIX cpMPM, 06CJIymMBaIOrn;MX 60JIee 350 rrpe,n:rrpMHTMM pa3JIM"LJHbIX OTpaCJIeM 3KOHOMMKM. OKa3aJIOCb, "LJTO OKOJIO 700/0 rrpe,n:rrpMHTMM rrepe,n:alOT cpYHKU;MM rro BblrrOJIHeHMIO paC"LJeTOB TpaHcrropTHo-3Kcrre,n:MIJ;MOHHbIM cpMpMaM. CKJIa,n:MpoBa- HMe ocyrn;eCTBJIHeTCH ,n:JIH 220/0 rrpe,n:rrpMHTMM. BbI60p HaM60JIee BblrOHoro BapMaHTa OCTaBKM, COrJIaCOBaHMe C rrepeB03"LJMKaMM rrpMMeHHeMblx Ta p11cpOB rrpOM3BOMTCJI ,lJ;JIH 220/0 rroTpe6MTeJIeM, KOHTpOJIb 3a ,lJ;BMmeHMeM rpY30B - ,n:JIH 150/0 rrperrpMHTJ1M. Co- 3,n:aHMe MHcpopMaIJ;MOHHWX CMCTeM JIH xpaHeHMH M o6pa6oTKM JIOrMCTM"LJeCKMX ,n:aHHbIX ocyrn;eCTBJIHeTCH JIH 130/0, a opraHM3a- IJ;MH 3JIeKTpOHHoro o6MeHa ,n:aHHbIMM C rrapTHepaMJ1 - JIH 120/0 rrpe,n:rrpMHTMM. ,n:JIH 11 % rrperrpMHTMM o6eCrreQMBaeTCH MCrrOJIb- 30BaHMe rrpMHa,n:JIemarn;MX MM rrapKoB rrOBMmHoro COCTaBa, a JIH 70/0 rrpOM3BO,lJ;MTCH KOHTpOJIb ypOBHH MX MaTepMaJIbHbIX 3a- rraCOB Ha CKJIa,lJ;ax. TpaHcrropTHo-3KCrreMIJ;MOHHble rrperrpMHTMH, rro cyrn;ecTBY, rrpeo6pa3YIOTcH B JIOrMCTM"LJeCKMe cpMpMbI (u;eHTpbI), o6eCrre"LJM- BaH ce6e YCTOM"LJMBble pbIHKM c6bITa YCJIyr, ,n:OJIrOBpeMeHHYIO rrpM6bIJIb, a TaKme CHMmaH JIOrMCTM"LJeCKMe 3aTpaTbI rrpoM3Bo- ,n:MTeJIet1 M YJIY"LJIIlaH Ka"LJeCTBO JIOrMCTM"LJeCKOrO cepBMca. HarrpMMep, BceMMpHo M3BeCTHaH TpaHcrropTHo-3Kcrre,n:MM- OHHaH KoprropaU;MH TNT Express Worldwide MMeeT 60JIee 200 oT,n:eJIeHMM BO MHorMX CTpaHax. OHa rrpeJIaraeT I10Tpe6MTeJIHM IIIMpOKMt1: crreKTp JIOrMCTM"LJeCKMX YCJIyr, BKJIIO"LJaIOI..IJ;Mt1 yrrpaB- JIeHMe JIOrMCTM"LJeCKMMM IJ;errHMM TOBaporrpOM3Bo,n:MTeJIet1, MHoro- rrOJIb30BaTeJIbCKMe CKJIa,n:CKMe KOMnJIeKCW 11 YCJIyrM no xpaHe- HMIO, COpTMpOBKe, rpY30rrepepa6oTKe, YCJIyrM rro pacrrpe,n:eJIe- HMIO rpY30nOTOKOB crreIJ;J1aJIM3MpOBaHHbIX ,lJ;MCTPM6YTMBHbIX u;eH- TpOB, B03BpaT TOBapOB J1 peMOHT TpaHcnopTHbIX cpeCTB, rro- rrOJIHeHMe rrp0J13BOCTBeHHbIX 3arraCOB rrp0J13BO,ZJ;MTeJIet1 K Ha"LJa- JIY pa6oQero ,lJ;HH. IIpo6JIeMa BbI60pa TpaHcrropTHO-3KCIIeVlIJ;MOHHOro rrpe,n:rrpM- HTJ1H peIllaeTCH aHaJIOrM"LJHO BbI60py nepeB03"LJJ1Ka, o,n:HaKO 229 
C paCnr£1peHHbIM rrepeQHeM rrOKa3aTeJIei1 KaqeCTBa 3KCrre,n;J1TOpC- KJ1X YCJIyr. Heo6xo,n;Ji1MO OTMeTJi1Tb, qTO TpaHCrrOpTHO-3KCrre,n;J1- Ji10HHOe 06CJIYjKJi1BaHJ1e nOTpe6Ji1TeJIeM ocyeCTBJIHeTCH ,n;H MeJIKOrrapTJi10HHbIX, TapHo-lllTyqHbIX rpY30B, a TaKjKe KOHTei1- HepOB Ji1 rraKeTOB (rraJIJIeTOB). RpyrrHora6apJ1THble rrpOMbIlllJIeH- Hble CTpOJi1TeJIbHble rpY3bI, CblpbeBble MaTepJi1aJIbI Ji1 T. n. ,n;OC- TaBJIRIOTCH, KaK rrpaBJi1JIO, rro rrpHMbIM ,n;orOBopaM rpY30BJIa,n:eJIba C rrepeB03qJi1KOM. TaKJi1M 06pa30M, ,n;JIH KaqeCTBeHHoti pa60TbI B c<pepe TpaHC- rropTHO-3Kcrre,n;J1Ji10HHOrO CepBJ1Ca Heo6xo,n;J1MbI: . BbI60p BJi1,n;a TpaHcnopTa J1 OrrTJ1MaJIbHOrO Ma pIllpYTa ,n;OC- TaBKJi1; . COCTaBJIeHJi1e paCrrJi1CaHJi1H rrOCTaBOK Ji1 ero OrrTJi1MJi13aJ1H; . KOHTpOJIb 3a rpY3aMt1 B rrYTJ1 J1 o<popMJIeHJ1e paCqeTOB 3a rrepeB03KY; . orrpe,n;eJIeHJ1e eHbI 3a rrepeB03KY; . 3aKperrJIeHJi1e rroTpe6J1TeJIeM 3a rrOCTaBJi1KaMJi1 o,n;HOTHn- HOM rrpo,n;YKJ1J1, rrpJ1 KOTOpOM 06eCrreQJi1BaeTCH MJi1HJi1MYM XOJIOC- TbIX rrpo6erOB; . KOHTpOJIb 3a BblrrOJIHeHJ1eM 3aKa30B. IIpe,n;ocTaBJIeHJ1e HOBbIX ,n;orrOJIHJ1TeJIbHbIX YCJIyr TpaHcrrop- THO - 3Kcne,n;Ji1TOpCKJ1MJ1 <pJ1pMaMJi1 C03,n;aeT B03MOjKHOCTb YBe- JIJ1QeHJ1H rrpJ16bIJIJi1 OT peaJIJi13aJi1J1 rrpo,n;YKJ1Ji1, paClllJ1pHeT Kpyr MX rroTpe6Ji1TeJIeM, YCKopHeT BHe,n:peHJi1e HOBbIX cpe,n;CTB Mexa- HJ13aJ1Ji1 J1 aBTOMaTJi13aJ1J1 BblrrOJIHHeMbIX orrepaJ1M, rrOBbIllla- eT cTa6Ji1JIbHOCTb J1 rrpOQHOCTb CBH3eM Ha pbIHKe TpaHcrropTHbIX YCJIyr. 6.2. Pa3BHTHe lIOrHCTll'lec&.oro cepBHca J!02UCmU1.£ec1\,UU cep8UC - 3TO OpraHJi13aJi1H J1 rrpe,n;OCTaB- JIeHJ1e KOMrrJIeKCa YCJIyr rro ,n;OCTaBKe rrpo,n;YKJ1J1 C YQeTOM orr- TJ1MJi13aJ1J1 rpY30rrOTOKOB. rpY3bI ,n;OJIjKHbI rrocTyrrJ1Tb K rrOJIyqaTeJIIO B Heo6xo,n;Ji1MbIX 06'"beMaX, B HymHoe MeCTO J1 BpeMH, rro rrpJ1eMJIeMoti eHe. IIo- 230 
3TOMY BamHetillleti 3a,n;aqeti JIOrl1CTl1qeCKOrO CepBI1Ca B IJ;eJIOM 11 OpraHI13aIJ;l1Ji1 TpaHCrrOpTHO-3KCrre,n;Ji1Ji10HHbIX YCJIyr, B qaCTHO- CTJi1, HBJIHeTCH 3KOHOMJi1qHOCTb pa60T Ji1 OrrepaJi1M. OCTaBKa rpY30B CBH3aHa C y,n;OBJIeTBOpeHJi1eM rroTpe6HOC- Teti. O,n;HOti Ji13 rJIaBHbIX 3a,n;aQ 06CJIymJi1BaHJi1H HBJIHeTCJI COKpa- rn;eHJi1e BpeMeHJi1 Mem,n;y rrOJIyqeHJi1eM Ji1 Ji1CrrOJIHeHJi1eM 3aKa3a. ITp0Ji13BO,n;Ji1TeJIbHOCTb TpaHCrrOpTa o6rn;ero rrOJIb30BaHJi1H B c<pepe JIOrJi1CTJi1QeCKJi1X YCJIyr B Cpe,n;HeM B 1,6 pa3a BbIllIe, qeM rrpJi1 TpaHCrrOpTJi1pOBKe rrpe,n;rrpJi1HTJi1HMJi1 co6cTBeHHbIMJi1 CJi1JIaMJi1. IIpM 3TOM ce6eCT0Ji1MOCTb rrepeBo30K HJi1me rrpJi1MepHO Ha 400/0. 3TO 06D.fICHHeTCH TeM, QTO TpaHcrropTHble cpe,n;cTBa o6rn;ero nOJIb30BaHJi1H KOHIJ;eHTpYlpYlOTCJI B KpyrrHblx crreIJ;Ji1aJIJi13Ji1pOBaH- HbIX rrpe,n;rrpJt1HTJi1HX, Ji1MeIOrn;Ji1X Heo6xo,n;Ji1Mble cpe,n;cTBa ,n;JIH pa- IJ;Ji10HaJIbHOM OpraHJi13aIJ;Ji111 rrepeBo30K, KaQeCTBeHHoro peMoHTa Ji1 TeXHJi1QeCKOrO o6CJIymJi1BaHJi1H. TpaHcrropT HBJIHeTCH O,n;HJi1M Ji13 OCHOBHbIX 3JIeMeHTOB 3KOHO- MJi1KJi1, c<pepbI ,n;eJIOBbIX YCJIyr, JIOrJi1CTJi1KJi1. B CBH3Ji1 C 3TJi1M cyrn;e- cTByeT MHoro rrpJi1QJi1H, rro KOTOpbIM 06rn;ecTBo ,n;OJImHO ocyrn;e- CTBJIHTb KOHTpOJIb Ha,n; ,n;aHHbIM, qaCTO KJIIOqeBbIM, acrreKTOM COIJ;Ji1aJIbHO-3KOHOMJi1qeCKJi1X oTHOllleHJi1ti. TpaHcrropT B 3Ha qJi1TeJIb- HOM CTerreHJi1 BJIJi1HeT Ha MJi1KpO- Ji1 MaKpOrrpOIJ;eCCbI X03HHCTBeH- HOM ,n;eHTeJIbHOCTJi1. ABTOM06Ji1JIbHblti TpaHcnopT HaJi160JIee rrpJi1crrOC06JIeH ,n;JIH rrepeBo30K lllTyqHbIX rpY30B He6oJIblllJi1MJi1 rrapTJi1HMJi1 ("OT ,n;BepJi1 K ,n;BepJi1" Ji1 "TOQHO B CpOK"). IIpJi1 ero Ji1CrrOJIb30BaHJi1Ji1 CHmaeTCH KOJIJi1QeCTBO rreperpY30K, a TaKme IIoBpem,n;eHJi1ti rpY30B. RpoMe Toro, pacTeT crrpoc Ha .n.onOJIHJi1TeJIbHbIe JIOrJi1CTJlIQeCKJi1e YCJIY- rJi1, ymeCTOqaIOTCH Tpe6oBaHJi1H K KaQeCTBY rrepeBo30K rpY30B, KOTopble rro 06'beKTJi1BHbIM rrpJi1qJi1HaM He MorYT 6bITb BblrrOJIHe- HbI Ha ,n;pyrJi1X BJi1,n;ax TpaHcrropTa. YBeJIJi1QeHJi1IO y,n;eJIbHOrO Beca aBTOM06Ji1JIbHOrO TpaHcrropTa crroco6cTByeT TaKme paClllJi1peHJi1e ero <PYHKIJ;Ji10HaJIbHbIX B03- MomHOCTet1 (nOBbIlllaeTCH rpY30rro,n;DeMHOCTb, paClllJi1pHeTCH crre- IJ;Ji1aJIJi13aIJ;Ji1H rro,n;BJi1mHOrO COCTaBa Ji1 T. ,n;.). B POCCJi1Ji1 oco6eHHo aKTJi1BHO Ji1 ,n;Ji1HaMJi1QHO pa3BJi1BaeTCR pbIHOK aBToTpaHcrropTHbIX YCJIyr. OCHOBHbIMJi1 KpJi1TepJi1HMJi1 231 
rrpeABapMTebHoro oT6opa rrepeB03qMKOB HBHIDTCH 3aTpaTbI Ha rrepeB03KY rpY3a, HaAemHOCTb BpeMeHM AOCTaBKM, COXpaH- HOCTb rpY3a rrpM rrepeB03Ke. IIpou;e,n;ypa BbI60pa 3aTeM Aorro- HHeTCH CMCTeMOM APyrMx KOMqeCTBeHHbIX M KaqeCTBeHHbIX rro- Ka3aTeJIet1. IIpoCTeMIllaH CXeMa BbI60pa rrepeB03qMKa 3aKIOqaeTCH B rrpHMOM CpaBHeHMM CYMMapHOrO peMTMHra rrepeB03qMKOB, rroy- qeHHOrO rro aropMTMY. IIpeArrOJIOmMM, qTO OrMCTMqeCKMM MeHemepOM B Kaqe- CTBe KpMTepMeB oT6opa rrpMHHTbI: . HaAemHOCTb BpeMeHM AOCTaBKM (1); . TapM<p Ha rrepeBo3KY (2); . <pMHaHcoBaH cTa6MJIbHOCTb rrepeB03qMKa (5); . coxpaHHocTb rpY3a (9); . OTcemMBaHMe OTrrpaBOK (2). (B cKo6Kax rrpMBe,n;eHbI COOTBeTCTBYIDMe paHrM cpaKTopoB). ,L(orrycTMM, QTO aHaJIM3 pbIHKa TpaHcrropTHbIX ycyr rr03BO- M BbIHBMTb Tpex nepeB03QMKOB, YAOBeTBopHIOMX OrMCTJ1- qeCKMM Tpe60BaHMHM K TpaHcrropTMpOBKe orrpe,n;eeHHoro BMAa rpY3a. CTerreHb YAOBeTBopeHMH 3TMX rrepeB03qMKOB BbI6paHHoM CMCTeMe cpaKTopoB ou;eHMBaaCb He3aBMCMMbIMM 3KcrrepTaMM rro Tpex6abHoM ou;eHKe: 1 - XOpOlllO; 2 - YAOBJIeTBOpMTebHo; 3 - rrJIOxo. BbIQMCJIeHMe peJ1TMHra rrepeB03QMKa rro KamAOMY <paKTopy B rrpMMepe rrpOM3Bo,n;MJIOCb C YQeTOM BeCOBblX K03cp<pMU;MeHToB, rroYQeHHbIX M3 paCQeTa o6ero KOMqeCTBa <paKTopoB, AeeH- Horo Ha cooTBeTcTBYIDMt1 paHr. HecMoTpH Ha TO, QTO, rro ou;eH- Ke 3KcrrepTOB, CYMMapHblt1 peJ1TMHr y Bcex rrepeB03QMKOB (CYM- Ma 6aJIOB) OKa3aCH OAMHaKOBbIM M paBHbIM 10, YQeT paHra <paKTopa C BeCOBbIM K03<pcpMU;MeHToM rrOKa3a, QTO rrepeB03QMK (1) HBJIHeTCH HaM6oee rrpe,n;rrOQTMTebHbIM. IIpocTeMIIIMM aropMTM BbI60pa rrepeB03QMKa, nOAo6HbIM paccMoTpeHHoMY BbIIlle, MomeT 6bITb McrrOb30BaH AJIH npeABa- 232 
pJ1TeJIbHot1 (rpy6ot1) OeHKJ1. ,n:JIH OKOHqaTeJIbHOrO BbI60pa rrpJ1- MeHHIOTCH, KaK rrpaBJ1JIO, 60JIee CJIOmHble KOJIJ1qeCTBeHHble Me- TO,n;bI J1 MO,n;eJIJ1, OCHOBaHHble, HarrpJ1Mep, Ha TeOpeTJ1QeCKOM arrnapaTe J1CCJIe,n;OBaHJ1H OnepaJ1t1, MeTO,n;aX YHKJ10HaJIbHO- CTOJ1MOCTHOrO aHaJIJ13a 11 T. n. HapH,n;y C rrepeB03qJ1KOM OCHOBHbIM JIOrJ1CTJ1QeCKJ1M rrOCpe,n;HJ1KOM B rrepeB03Ke HBJIHeTCH TpaHCrrOpT- HO-3KCrre,n;J1J10HHaH J1pMa (J1JIJ1 3KCrre,n;J1TOp). ,l{onOJl/JiUme.rrb'H/bLMU YCAyzaMu, OKa3bIBaeMbIMJ1 3KCrre,n;J1TO- pOM rroTpe6J1TeJIIO, KaK rrpaBJ1JIO, HBJIHIOTCH: · rrOJIYQeHJ1e ,n;OKYMeHTOB ,n;JIH 3KcrrOpTa-J1MrrOpTa rpY30B; . BblrrOJIHeHJ1e TaMomeHHbIX OpMaJIbHOCTeM; . rrpOBepKa KOJIJ1QeCTBa J1 COCTOHHJ1H rpY30B; . rrorpY3Ka-pa3rpY3Ka TpaHcrropTHbIX cpe,n;CTB; . yrrJIaTa rrOlllJIJ1H, C60POB J1 ,n;pyrJ1X pacxo,n;OB, CBH3aHHbIX C TpaHCrrOpTJ1pOBKot1; . XpaHeHJ1e, CKJIa,n;J1pOBaHJ1e, COpTJ1pOBKa, KOMrrJIeKTaJ1JI rpY30B; . J1HOpMaJ10HHble YCJIyrJ1, CTpaXOBaHJ1e. KaK BJ1,n;HO J13 rrpJ1Be,n;eHHoro rrepeQHH YCJIyr, TpaHcrropTHO- 3Kcrre,n;J1IJ;J10HHble cpJ1pMbI, rro cyrn;eCTBY, J1HTerpJ1pYIOT 60JIbIIIOe KOJIJ1QeCTBO 3JIeMeHTapHbIX JIOrJ1CTJ1QeCKJ1X ,n;et1cTBJ1t1 B KOMrrJIeK- CHble J1 KJIIOQeBble, XOTH OpMaJIbHO 3TJ1 onepaJ1J1 J1 YHKJ1J1 He Ha3bIBaIOTCH JIOrJ1CTJ1QeCKJ1MJ1. B HallleM 3aKOHo,n;a TeJIbCTBe ,n;o CJ1X rrop, K COmaJIeHJ1IO, OTCYTCTByeT HOpMaTJ1BHO-npaBOBaH 6a3a rro JIOrJ1CTJ1Ke, B TOM QJ1CJIe TpaHcrropTHot1. B paMKax JIOrJ1CTJ1QeCKOrO CepBJ1Ca rpynna TpaHcrropTHO- 3Kcrre,n;J1J10HHbIX YCJIyr HBJIHeTCH HaJ160JIee pacrrpOCTpaHeHHot1 J1 ,n;J1HaMJ1QHot1. B 06rn;eM 06DeMe JIOrJ1CTJ1QeCKJ1X YCJIyr, rrpe,n;oc- TaBJIHeMbIX nocpe,n;HJ1QeCKJ1MJ1 J1 CepBJ1CHbIMJ1 OpraHJ13aJ1HMJ1 rroTpe6J1TeJIHM, YCJIyrJ1 rrepeB03QJ1KOB COCTaBJIHIOT 60-800/0. Cyrn;HocTb TpaHcrropTHO-3Kcrre,n;J1IJ;J10HHOrO o6CJIymJ1BaHJ1H 3aKJIIOQaeTCH B TOM, QTO TpaHcrropTHble rrpe,n;npJ1HTJ1H rrOMora- IOT rpY300TrrpaBJ1TeJIHM J1 rpY30nOJIYQa TeJIHM BblrrOJIHHTb pH,n; pa60T J1 orrepaIJ;J1t1, CBH3aHHbIX C rrepeB03KaMYI. JIo xapa'Kmepy pa60m U onepa1tUU TpaHcrropTHO-3Kcrre,n;J1- IJ;J10HHble YCJIyrJ1 rro,n;pa3,n;eJIHIOTCH Ha TPYI rpyrrrrbI: 233 
1. Herrocpe,n;cTBeHHo TpaHcrropTHble YCJIyrJ1 - 3TO OpraHJ1- 3aJ1R J1 rrepeBo3Ka rpY30B OT rrOCTaBm;J1Ka K rrOJIaTeJIIO. 2. IIorpY30'l{HO-pa3rpY30QHble pa6oTbI. 3. 3KCrreJ1J10HHble YCJIyrJ1. rpyrrrra TpaHcrropTHbIX YCJIyr, B CBOIO Oqepe,n;b, ,n;eJIJ1TCR Ha TpJ1 rro,n;rpyrrrrbI: . Pa3pa6oTKa cxeM no MapII1pYTJ13aJ1J1 rrepeBo30K. . TpaHCrrOpTJ1pOBKa (,n;ocTaBKa) rpY30B OT J1CTOQHJ1Ka reHe- paJ1M MaTepJ1aJIbHbIX rrOTOKOB ,n;o MeCTa Ha3HaQeHJ1H. . rrOJIeHJ1e J1 rrepe)J;aqa rpY30B rro oBepeHHOCTJ1 rrpe- npJ1HTJ1M C eJIblO ,n;OCTaBKJ1 J1X rrOJIyqaTeJIHM. 3TJ1 pa60TbI VI orrepaJ1J1 o6pa3YIOT mpancnopmnO-3'KCneaU- '4-uonny1O o e.fl,me.rrbnOCm'b. ,[(JIH ee BbIrrOJIHeHJ1H Tpe6YIOTcH Tex- HJ1QeCKJ1e J1 TeXHOJIOrJ1QeCKJ1e cpeCTBa, 3Kcrre,n;J1TOpbI, Bo,n;J1Te- JIJ1, TpaHcnopTHO-CKJIa,n;cKJ1e pa6oQJ1e, J1MeIOI.IJ;J1e orrbIT BblnOJI- HeHJ1H rro,n;o6HbIX pa60T J1 T. ,n;. IIorrYJIHpHoCTb TpaHcrropTHo-3Kcrre,n;J1J10HHbIX YCJIyr BbI3BaHa TeM, qTO Kam,n;oMY rrpe,n;rrpJ1HTJ1IO J1JIJ1 <pMpMe J1MeTb lllTa T 3TOM KaTerOpJ1J1 pa60THJ1KOB, co,n;epmaTb cooTBeTcTBYIOIII;J1ti rrapK TpaHcnopTHbIX Cpe,n;CTB, cooTBeTcTBYIOIII;J1X rrOMem;eHJ1M J1 peMoH- THO-TeXHJ1QeCKJ1M rrepCOHaJI 3KOHOMJ1QeCKJ1 HeBwro,n;Ho J1 Hepa- J10HaJIbHo. rrpeuMyecm8a rrOJIb30BaHJ1H YCJIyraMJ1 TpaHcrropTHo-3KC- rre,n;J1J10HHbIX OpraHJ13aJ1M 3aKJIIOQaIOTCH B CJIe,n;YIOIII;eM: . PaJ10HaJIJ13J1pYIOTCH J1 OrrTJ1MJ13J1PYIOTCH rpY30rrOTOKJ1 Ha Bcex ypOBHHX. . J1MeeTcH 60JIblllOti ,n;J1ana30H B03MomHbIX pa3MepoB J1 TJ1- rrOB TpaHcrropTHbIX cpe,n;cTB. MomHo BbI6paTb HaJ160JIee npJ1crro- C06JIeHHOe ,n;JIH ,n;aHHoro rpY3a TpaHcrropTHoe cpe,n;cTBo. . J1cKJIIOQaeTCR rrp06JIeMa rrpocToH, rrOpOmHJ1X rrpo6eroB J1 He,n;orpY3KJ1 TpaHcnopTHbIX cpe,n;cTB B rrepJ1o,n;bI crra,n;a ,n;eJIOBOM aKTJ1BHOCTJ1 J1 np06JIeMa He,n;ocTaTKa TpaHcrropTHbIX cpe,n;cTB B rrepJ1o,n;bI ee nOBbIllleHJ1H. · Ram,n;aH oTrrpaBKa MomeT 6bITb oCYIII;eCTBJIeHa C HaJ1MeHb- IIIJ1MJ1 3aTpaTaMJ1 3a CQeT c60pa rpY30B C HeCKOJIbKJ1X rroTpe6J1- TeJIeM. 234 
· TpaHCrrOpTHO-3KCrre,n;Ji1IJ;J10HHble YCJIyrJi1 rr03BOJI.HIOT 3aKa3- qJ1KaM COKpa TJ1Tb rroTpe6HOCTb B TpaHCrrOpTHbIX Cpe,n;CTBaX J1 06- CJIymJ1BaIOI..IJ;eM rrepCOHaJIe ,n;o MJ1HJ1MYMa. 3Kcrre,n:J1J10HHble YCJIyrJ1 OKa3bIBaeT 31\,CneaUmop, KOTOpblt1 rrpe,n;CTaBJI.HeT c060t1 <pJi13J1qeCKOe J1JIJ1 IOpJ1,n;J1QeCKOe JIJi1IJ;O, .HB- JI.HIOIII;eec.R, KaK rrpaBJ1JIO, areHTOM rrepeB03QJ1Ka (TpaHcrropTHot1 OpraHJi13aIJ;Ji1Ji1). 3Kcrre,n:J1TOpbI ,n;et1cTBYIOT Ha OCHOBe ,n;orOBopa -rropYQeHJ1.H. OHJi1 OpraHJ13YIOT TpaHcrropTHO-3Kcne,n;J1IJ;J10HHOe 06CJIymJ1BaHJi1e, HO CaMJ1 MorYT He rrpJ1HJ1MaTb Herrocpe,n;CTBeHHoro YQaCTJ1.H B rrpoecce rrepeB03KJ1. BamHYIO pOJIb 3Rcrre,n;J1TOpbI Ji1rpaIOT B o<popMJIeHJi1J1 MeJIKJ1X OTnpaBOK, He COOTBeTCTBYIOIII;J1X TpaH3Ji1THbIM HopMaM Ji1 Ji1X KOH- COJIJ1,n;aJ1J1. B 3a8UCUMocmu om Cep8UC1iOU ae.fl,meJl,'b1iOCmU TpaHcrropT- HO-3Kcrre,n;J1IJ;Ji10HHOrO 06CJIymJ1BaHJ1.H pa3JIJ1QaIOT ,n;Be Ka TerOpJ1Ji1 3Kcrre,n;J1J10HHbIX pa60T: 1. KOMrrJIeKCHble. 2. JIoKaJIbHble (MecTHble). KOMn.rte'KC1i'bLe 3Kcrre,n;Ji1IJ;J10HHble YCJIyrJi1 BKJIIOQaIOT 06cJIY- jKJ1BaHJ1e C MOMeHTa rrpJ1eMa rpY30B ,n;o J1X c,n;aQJ1. K 3TJi1M YCJIyraM OTHOC.HTC.H: . rro,n;rOTOBKa rpY3a K TpaHCrrOpTJ1pOBKe; . rrpJ1eM rpY3a K rrepeB03Ke Ha CKJIa,n;e OTrrpaBJ1TeJI.H J4 ocpop- MJIeHJ1e rrepeB030QHbIX ,n:oKYlVleHToB; . OpraHJ13aIJ;J1.H rrorpY3KJ1 IIpO,n;YKJ1J1 (ToBa pa) Ha IIo,n;BJ1m- HOM COCTaB; . corrpOBom,n;eHJi1e Ji1 OpraHJi13aIJ;J1.H oxpaHbI rpY30B; . OpraHJi13aIJ;Ji1.H rrepeBaJIKJ1 rpY30B; . OpraHJi13aIJ;Ji1.H BblrpY3KJ1 TOBa pa Ji1 ero CKJIa,n;Ji1pOBaHJ1.H Ha TeppJ1TOpJi1J1 rrOJIYQa TeJI.H; . c,n;aQa rpY3a Ji1 o<popMJIeHJ1e He06xo,n;Ji1M0t1 ,n;JI.H 3Toro ,n;OKY- MeHTaIJ;J1J1; . rrp0J13Bo,n;CTBO paCQeTOB 3a Bce BJ1,n;bI YCJIyr; . OTQeT rrepe,n; rpY300TrrpaBJ1TeJI.HMJ1. 235 
JI 01\,aJt'b1i oLe (MeCTHble ) 3Kcne J1J10HHble YCJIyrJ1 .HBJI.HIOTC.R qaCTbIO KOMrrJIeKCHbIX 3Kcrre,n;J1J10HHbIX YCJIyr J1 eJI.HTC.H Ha: . YCJIyrJ1 rro OTrrpaBJIeHJ1IO rpY30B; . YCJIyrJ1 B rrYTJ1 CJIe)J;OBaHM.H; . YCJIyrJ1 rro rrpJ16bITJ1J1 rpY30B. YCJIyrJ1 no OTrrpaBJIeHJ1IO rpY30B BKJIIOqaIOT rrpJ1eM, MapKJ1- POBKY J1 yrraKOBKY rpY30B, o<popMJIeHJ1e COOTBeTCTBYIOIII;eti )J;O- KYMeHTaJ1J1. K YCJIyraM B rrYTJ1 CJIeOBaHJ1.H OTHOC.HT 06eCneqeHJ1e CO- xpaHHOCTJ1 rpY30B B rrYTJ1, OpraHJ13aU;J1IO Heo6xoJ1MbIX rreperpy- 30K J1 HerrocpeCTBeHHOM TpaHCrrOpTJ1pOBKJ1. YCJIyrJ1 rro rrpJ16bITJ1J1 rpY30B BKJIIOqaIOT KOHTpOJIb 3a rrpJ1- 6bITJ1eM, J1HcpOpMJ1pOBaHJ1e 0 npJ16bITJ1J1 rpY30B, OpraHJ13aJ1IO pa3rpY3KJ1 TpaHcrropTHbIX cpeCTB, o<popMJIeHJ1e OKYMeHTOB, OTqeT nepe,n; OTnpaBJ1TeJIeM J1 ,n;p. K TpaHcnopTHO-3KCneVlU;J10HHbIM YCJIyraM OTHOC.HT TaKme p.H OrrOJIHJ1TeJIbHbIX pa60T J1 orrepaJ1ti. B3aJ1MOOTHOllleHJ1.H TpaHcrropTHO-3KCrreJ1U;VIOHHbIX opraHVI- 3aVIt1 C nOTpe6J1TeJI.HMJ1 VIX YCJIyr O<POpMJI.HIOTC.H ,n;orOBOpaMJ1, B KOTOpbIX YCTaHaBJIVIBaIOTC.H 06.H3aHHOCTJ1 CTOpOH, BVIbI, o6'"be- MbI VI xapaKTep TpaHcrropTHO-3KcrreVIVIOHHbIX YCJIyr, BblrrOJI- HeHJ1e KOTOpbIX 6epeT Ha ce6.H rrpoyu;eHT YCJIyr, YCJIOB1i1.H pac- qeTOB, a TaKme OTBeTCTBeHHOCTb 3a HeBblrrOJIHeHJ1e rrpVIH.HTbIX 06.H3a TeJIbCTB. B 3aBJ1CJ1MOCTJ1 OT BJ1a rrepeB030K TpaHcrropTHO-3KCrreJ1- J10HHble rrpe,n;rrpVI.HTVI.H rrpVI 3aKJIIOqeHVIVI orOBopa VI rrpVI ,n;aJIb- HeMllleM BblrrOJIHeHJ1VI pa60T PYKOBO,n:CTBYIOTC.H YCTaBaMJ1 COOT- BeTCTBYIOIII;J1X BJ1,n;OB TpaHcnopTa. BonpOCbl j:{lIH CaMOKOHTpOflH 1. OnuUtume oc06e1i1iocmu OpZa1iU3a'lfuu AOZUCmU1teC1\,020 cep8uca. 2. IIepe1.£ucAume OC1i081ioLe BUaoL mpa1icnopm1io-a'Kcneau'4-U- 01i1ioLX YCJLYz. . 3. YKaJICUme OC1i081ioLe nompe6umeJtoc'Kue 'Kpumepuu 80L60- pa mpa1icnOpmUO-31\,CneaU1tU01i1i020 npeanpuJLmuJL. 236 
4. Ka'K08 MeJICaY1iapOa1i'bt'u On'bLm pa38UmUJL mpa1icnopm- 1io-a'Kcneau'l{U01i1i020 cep8uca. 5. OnuUtume npo1fecc'b mpa1icifJopMa'l.$-uu U pa3BUmUJL m pa1icnOpm1iO-3'KCneaU1tU01i1i020 cep8uca. 6.3. XapaKTepHCTHKa pbIHKa aBTOCepBHcHbIX YClIyr H aKTOpbI ero OpMHpOBaHHJI PbIHOK o6CJIymJ1BaHJ1H aBTOTpaHcrropTHbIX cpe,n;CTB B Poc- CJ1M pa3BMBaeTCH B HarrpaBJIeHJ1M BHe,n;peHMH HOBbIX BM,n;OB yc- JIyr, OKa3bIBaeMblX aBT03arrpaBOqHbIMM CTaHMHMM. IIpM aTOM OCHOBHoe BHMMaHMe rrpe,n;rrpMHMMaTeJIeM B aToM 06JIaCTM o6pa- rn;eHo Ha YCOBepllleHCTBOBaHMe cyrn;eCTBYIOrn;MX TeXHMqeCKMX peIlleHMM M BHe,n;peHMe Ha pbIHOK HOBbIX BM,n;OB MOTopHoro Torr- JIMBa. AJIbTepHaTJ1BOM rrpo,n;YKTaM He<pTerrepepa6oTKM BblcTyrra- IOT TaKMe BM,lJ;bI TOITJIMBa, KaK CmaTblt1 ra3, ,lJ;MMeTVlJIa<pMp (,L(M3) M ,n;p. I1peMMyrn;ecTBa YCJIyr, OKa3bIBaeMbIX Ha aBT03arrpaBOQHbIX cTaHMHx, ,n;ocTMraIOTcH B CJIe,n;YIOIII;Mx CJIyqaHx: . rroTpe6MTeJIb rrOJIyqaeT HaMBbIClllYIO ,n;JIH ce6H rrOJIb3Y OT OKa3bIBaeMOM YCJIyrM; . rroTpe6MTeJIb rrOJIyqaeT rrOBbIllleHMe MJIM YTBepm,n;eHMe CBO- ero COMaJIbHOrO cTaTyca OT nOTpe6JIeHMH YCJIyrM, MMeIOeM BbICOKMM MMM,lJ;m; . rrOJIyqeHMe YCJIyrM corrpOBom,n;aeTCH BbICOKMM ypOBHeM co- rrYTCTBYIOrn;ero cepBMca; . pa3BMBaIOTCJI OTHOllleHMJI M <PopMMpyeTcH o6pa THaH CBJI3b C rroTpe6MTeJIHMM; . rrpe,n;rrpMHTMe-rrpOM3Bo,n;MTeJIb YCJIyr rrOJIyqaeT rrpeJ1Myrn;e- CTBa OT MaClllTa60B peaJIM3aMM YCJIyr; . rrpeMMyrn;ecTBa C IOpM,n;MqeCKOt1 TOqKM 3peHMH; . rrpeMMyrn;ecTBa B TeXHOJIOrMM MapKeTMHra. IIpeMMyrn;ecTBa Ha pbIHKe YCJIyr MomHO ',lJ;06J1TbCH rrYTeM ,n;aJIbHet1IllerO rrOBbIllleHMH rroTpe6MTeJIbHbIX CBOt1CTB MOTopHoro TOrrJIMBa, YCTaHOBJIeHMH rrpOqHOM perrYTaMJ1 ero TOprOBOt1 Map- 237 
KJ1 a TaKme 3a CqeT rrOBbIIIleHJ1H CKOpOCTJ1 ,n;OCTaBKJ1 HOBbIX BJ1- ,n;OB TOrrJIJ1Ba K rroTpe6J1TeJIIO. TeXHOJIOrJ1qeCKOe rrpeJ1MYIII;eCTBO MomeT 6bITb o6eCrreqeHO 3a CQeT rrpe,l];JIOmeHJ1R TOrrJIJ1Ba C YJIYQIIleHHbIMJ1 rroTpe6J1TeJIbC- KJ1MJ1 xapaKTepJ1CTJ1KaMJ1, rrpeJ1MYIII;eCTBO B pacrrpe,n;eJIeHJ1J1 - 3a CQeT C03,l];aHJ1H YHVlKaJIbHOJ1 CeTJ1 ra303arrpaBOQHbIX CTaHJ1J1. BOJIblllYIO pOJIb B 3TOM MomeT CblrpaTb CJ1CTeMa <ppaHQati3J1Hra. IIpeJ1MYIII;eCTBO B J13,l];epmKax rr03BOJIHeT KOMrraHJ1HM, rrpo- J13BO,n;RIII;J1M HOBbIe BJ1,n;bI aJIbTepHa TJ1BHOrO TOrrJIJ1Ba, YCTaHOBJ1Tb 60JIee HJ13KJ1e eHbI J1JIJ1 J1CrrOJIb30Ba Tb rrOJIYQaeMble ,n;OXO,lJ;bI ,n:JIH pa3BJ1TJ1H J1 pacrrpOCTpaHeHJ1H MapKeTJ1Hra. CHJ1meHJ1e J13,lJ;epmeK rrp0J13BO,l];CTBa aJIbTepHaTJ1BHbIX BJ1,n;OB TOrrJIJ1Ba MomeT rrpOJ1Cxo,n;J1Tb JIJ160 Tpa,n;J1J10HHbIM rrYTeM, JIJ160 3a CQeT CHJ1meHJ1H y,n;eJIbHbIX 3aTpaT Ha rrp0J13Bo,n;CTBO J1 MapKe- TJ1Hr rrpJ1 YBeJIJ1QeHJ1J1 06'"beMa rrp0J13Bo,n;CTBa J1 peaJIJ13aJ1J1. IIpOHJ1KHOBeHJ1e Ha HOBbIe pbIHKJ1 06eCrreQJ1BaeT 60JIee BbI- COKJ1M 06'"beM rrpo,n;am aJIbTepHaTJ1BHbIX BJ1,n;OB TOrrJIJ1Ba 3a CQeT J1CrrOJIb30BaHJ1H CJIe,n;YIOIII;J1X <paKTopOB: . YBeJIJ1QeHJ1H QaCTOTbI rroTpe6JIeHJ1H HOB oro BJ1,l];a MOTOpHO- ro TOrrJIJ1Ba CYIII;eCTBYIOJ1MJ1, T. e. rrpJ1BJIeQeHHbIMJ1, rroTpe6J1Te- JIHMJ1 ; . YBeJIli1QeHJ1e 06'"beMa, QaCTOTbI 3arrpaBOK HOBbIM BJ1,l];OM Torr- JIJ1Ba; . rrpeBpaIII;eHJ1e B rrOJIb30BaTeJIeJ1 Tex rroTpe6J1TeJIeJ1, KOTO- pble paHbIIle rrpJ16eraJIJ1 K YCJIyraM ra30BbIX 3arrpaBOK, HO rro- TOM rro KaKJ1M-JIJ160 06CTOHTeJIbCTBaM OTKa3aJIJ1Cb OT 3Toro; . rrpeBpaI..IJ;eHJ1e B rrOJIb30Ba TeJIeJ1 Tex rroTpe6J1TeJIeti, KOTO- pble paHbIIle He rrp060BaJIJ1 rrOJIb30BaTbCH aJIbTepHaTJ1BHbIMJ1 BJ1,n;aMJ1 TOrrJIJ1Ba; . rrpJ1BJIeQeHJ1e Tex rroTpe6J1TeJIeti, KOTopble rrOJIb3YIOTCR KOHKypeHTHbIMJ1 BJ1,n;aMJ1 MOTopHoro TOITJIJ1Ba; . nocTOHHHbIJ1 aHaJIJ13 J1 KOHTpOJIb B pa3pa6oTKe J1 rrpoBe,n;e- HJ1J1 cTpaTerJ1J1 J1 TaKTJ1KJ1 KOHKypeHTHoti 60pb6bI. Pe3YJIbTaTOM rrpJ1MeHeHJ1H ,n:aHHwx BJ1,l];OB KOHKypeHTHwx CTpaTerJ1J1 HBJIHeTCH CHJ1meHJ1e PbIHOQHOM ,n;OJIJ1 3aHJ1MaeMbIX KOHKypeHTaMJ1 YCJIyr. 238 
Bo BCeX CJIyqaHX MapKeTJ1HrOBble CJIym6bI KOMrlaHJ1t1, BbI- XO,n;HIII;J1X Ha pbIHKJ1 C aJIbTepHa TJ1BHbIMJ1 YCJIyraMJ1, ,n;OJImHbI BbIpa60TaTb C06CTBeHHbIe KpJ1TepJi1J1 JIH Ou;eHKJ1 pbIHKa B eJIOM J1JIJ1 ero OT,l];eJIbHbIX cerMeHTOB, 3a KOTopbIe J1X KOMnaHJ1Ji1 HaMe- peHbI BeCTJ1 KOHKypeHTHYIO 60pb6y. K 1-Le'4-eJteB'bLM ifJa'KmOpaM, BJIJi1HIOIII;Ji1M Ha pbIHOK aBTocep- BJ1CHbIX YCJIyr, OTHOCHTCH: 1. Ha,n;emHocTb KOHCTPYKIJ;J1J1 J1 KaqeCTBO aBTOM06J1JIeti, T. e. 3KCnJIyaTaIJ;J10HHble KaqeCTBa aBToTpaHcrropTHbIX cpe,n;cTB. IIo- BbIllleHJ1e Ha,n;emHOCTJ1 11 KaqeCTBa aBTOM06J1JIet1 o6eCneqJ1BaeT- CH aBTOM06J1JIbHot1 rrpOMbIlllJIeHHOCTbIO 3a CqeT BblrrycKa aBTOMO- 6J1JIet1 HOBbIX KOHCTPYKIJ;Ji1t1, 06JIa,n;aIOIII;J1X 60JIblllet1 3KCrrJIya Ta- IJ;J10HH0t1 Ha,n;emHOCTbIO 11 TeXHOJIOrJ1QHOCTbIO (peMoHTOrrpJ1ro,n;Ho- CTbIO ). 2. CTOI1MOCTb, ,n;ocTyrrHocTb J1 KaqeCTBO 3arraCHbIX qaCTet1. 3. ,n:ocTyrrHocTb aBTOCepBJi1CHbIX YCJIyr. 4. HaJIorJ1. 5. IIapK aBTOM06J1JIet1, Haxo,n;HIII;J1XCH B JIJ1qHOM rrOJIb30Ba- HJ1J1 rpam,n;aH J1 B co6cTBeHHOCTJ1 OpraHJ13aIJ;J1M (o6III;aH QJ1CJIeH- HOCTb, pacnpe,n;eJIeHl1e no MapKaM J1 Mo,n;eJIHM). K cpaKTopaM, 06YCJIOBJIJi1BaIOIII;J1M 113MeHeHJ1e rrOKa3a TeJIH rrapKa aBTOM06J1JIet1, OTHOCHTCH: - np0Ji13Bo,n;CTBO aBTOM06J1JIet1 (MOIII;HOCTJi1 OTeqeCTBeHHoro aBTOM06J1JIeCTpOeHJi1R) ; - 3KcnopT Ji1 J1MrrOpT aBTOM0611JIet1; - ypoBeHb npo,n;amJ1 aBTOM06J1JIet1; - IJ;eHbI Ha aBTOM06Ji1JIJ1; - ,n;ocTynHocTb aBTOM06J1JIet1. 6. IIJIOTHOCTb pa3MeIII;eHJ1H aBTOCepBJ1CHbIX npe,n;rrpI1HTJ1t1 J1 ,n;pyrJi1x rrpe,n;npJi1HTI1t1 OTpaCJIJi1, KOTopaH cYIII;ecTBeHHo BJIJi1HeT Ha KaqeCTBO YCJIyr J1 orrpe,n;eJIHeT YPoBeHb HaCbIIII;eHHOCTI1 pac- CMaTpJ1BaeMot1 TeppJ1TOpJ1J1 aBTOCepBJ1CHbIMJ1 YCJIyraMJ1. OrrTJ1- MaJIbHOe pa3MeIII;eHJ1e npe,n;rrpJ1HTJ1t1 aBTOCepBJ1Ca rr03BOJIHeT CHJ13J1Tb Herrp0I13Bo,n;J1TeJIbHble rrOTepl1 BpeMeHJi1 Ji1 cpe,n;cTB rro- Tpe6J1TeJIet1 (TpaHcrropTl1poBKa aBTOM06J1JIH Vt OmJi1,n;aHJi1e B oqe- pe,n;l1) 11 TeM caMbIM nOBbIlllaIOT ypoBeHb crrpoca Ha YCJIyrJi1. 239 
7. KOMIlJIeKTHOCTb J1 KaqeCTBO OKa3bmaeMblX CepBJi1CHbIX yc.rryr. 8. COcToHHl1e ,n;opomHot1 CeTJ1: rrpOTHmeHHOCTb Ji1 rrJIOTHOCTb aBTOM06Ji1JIbHbIX ,n;opor, J1X COCTOHHJ1e. IIJIOTHOCTb ,n;opor Ji1 J1HTeHCJ1BHOCTb ,n;opomHoro ,n;BJi1meHJi1H <PopMJi1pyeT 3HaqJ1TeJIbHblt1 rrOTOK aBTOBJIa,n;eJIbeB - rrOTeHJ1- aJIbHbIX rroTpe6Ji1TeJIet1 rrpe,n;rrpJ1HTMt1 aBTOCepBJ1Ca B cooTBeTcTBY- IOIII;eM pat10He. PacrrOJIOmeHJ1e aBTOCepBJi1CHOrO rrpe,n;rrpJ1HTJi1H B orrpe,n;eJIeHHot1 CTerreHJ1 BJIJi1HeT Ha KOJIJ1QeCTBO rroTpe6Ji1TeJIet1 Ji1 ypoBeHb crrpoca. J13MeHeHJ1e XOTH 6bI O,n;HOrO 113 3TJi1X <paKTOpOB rrpJi1BO,n;Ji1T K Ji13MeHeHJi1IO rrpe,n;JIOmeHJ1H Ha pbIHKe aBTOCepBJ1CHbIX YCJIyr. Ha pbIHOK aBTOCepBJ1CHbIX YCJIyr J1 ero CTPYKTYPY B03,n;et1- CTBYIOT TaKme ifJa1\,mOp'bL 81ieW1ieU Cpea'bL, a Ji1MeHHO: - 3KOHOMJi1QeCKJi1e <paKTopbI; - rrOJIJ1TI1QeCKJ1e <paKTopbI; - HaYQHO-TeXHJi1QeCKJ1M rrporpecc; - COJi1aJIbHO-KYJIbTypHble <paKTopbI 11 T. ,n;. Bce 3TJ1 <paKTopbI B cOBoKyrrHOCTJi1 c03,n;aIOT caMY B03Mom- HOCTb J1 YCJIOBJi1H cYIII;ecTBOBaHJi1H pbIHKa aBTOCepBJ1CHbIX YCJIyr. BonpOCbl/{lIH CaMoKoHTpOllH 1. Ka1\,ue 1ianpaMe1iU.fl Cep8UC1iOU aeJLmM'b1iOCmU no o6c./LY- JlCUBa1iU1O mpa1icnOpm1i'bLX cpeacm8 JLB.!LJL1OmCJL nepcneKmUB1i'bLMU? 2. Ka1\,ue ifJa1\,mOp'bL B./LUJL1Om 1-La p'bL1-L01\, a8mocep8UC1-L'bLX YC./l,yz? 3. Ka1\, aOcmUZa1OmCJL npeuMyecm8a YC./Lyz, 01\,a3'bL8ae.M'bLX 1ia aBm03anpa801.£1i'bLX cma1i1tuJLx? 
rllaBa 7. OcooeHHocTH npeAnpHHHMaTeabCKOH cepBHcHoH Ae.aTellbHOCTH B oOliacTH HTHeca MHaMMqHOe pa3BMTMe pOCCMMCKOM 3KOHOMMKM AaeT B03- MomHOCTb rrOHBMTbCH Ha pbIHKe HOBbIM, aKTMBHO pa3BMBaIOIII;MMCH rrOA BJIMHHMeM BpeMeHM MHAYCTPMHM. TaK, B HaqaJIe 90-x rr. xx B. B POCCMM rrORBMJIMCb rrepBble <pMTHec-eHTpbI, rrpeAOCTaBJI.HIO- rn;Me rroTpe6MTeJI.HM <PM3KYJIbTYPHO-03AopOBMTeJIbHble YCJIyrM. CPMTHec-eHTpbI BOlllJIM B rroTpe6MTeJIbCKMe rrpMBblqKM e- JIeBOM aYAMTopMM, a HaYKa Bce ern;e He Bblpa60TaJIa OrrpeAeJIe- HMe 3Toro rrOHHTMH. CJIOBO "<pMTHec" B rrepeBOAe C aHrJIMMCKOro MMeeT ABOMHoe TOJIKOBaHMe: "rrpMrOAHOCTb" MJIM "3AopOBbe". YCJIyrM <pMTHec- eHTpOB rr03BOJIHIOT JIIOA.HM rrOAAepmMBa Tb XOPOIIIYIO <pM3MqeC- KYIO <POPMY, coxpaHHTb pa60Tocrroco6HOCTb. OC1i081i'bLe 3aaa1.£U ifJum1ieca: - c60p MH<popMaMM M ou;eHKa <pM3MQeCKOrO COCTOHHM.H (AM- arHOCTMKa); - CMCTeMaTMqeCKOe rrJIaHMpOBaHMe <pM3J1qeCKOM aKTMBHOC- TM (rrOCTaHOBKa u;eJIM); - CKOOPAMHMpOBaHHoe B03AeticTBMe Ha rrpOq}Ie c<pepbI Qe- JIOBeqeCKOM mM3HeAeHTeJIbHOCTM. CJIeAOBaTeJIbHO, <PYHAaMeHTaJIbHOe orrpeAeJIeHMe <pJ1THeCa, MCXOA.H M3 CTpaTerMQeCKMX 3a,n;aq, CJIeAYIOrn;ee: ifJum1iec - 3TO CYMMa Bcex AeMCTBMM, B paMKax rrpMeMJIeMbIX qeJIOBeQeCKMM opraHM3MOM cpM3MQeCKMX HarpY30K, HarrpaBJIeHHbIX Ha c03Aa- HMe, rrOAAepmaHMe M YKperrJIeHM.H 3AOPOBbH ,n;JI.H rrOJIHOu;eHHoro cyrn;ecTBOBaHM.H B 06rn;eCTBe. JI.H opraHM3aU;MM M rrpOBeAeHMH 03AopOBMTeJIbHOM pa60TbI C HaCeJIeHMeM Heo6xOAMMO C03AaHMe <pMTHec-u;eHTpOB, KOTopble HBJIHIOTCH orropHbIMM eHTpaMM 3AopOBoro 06pa3a mM3HM. 241 
Cero,n;HH <pJi1THeC-eHTpbI ,n;OcTyrrHbI JIJi1111b rroTpe6V1TeJIHM C BbICOKI1M 11 Cpe,n;HJi1M ypOBHeM ,n;OXO,n;OB. 3TOT <paKT 06YCJIOBJIeH BbICOKOM CTOJi1MOCTbIO rrepBOHa qaJIbHbIX Ji1HBeCTJi1Ji1M, BbICOKI1MI1 rrpOeHTHbIMJi1 CTaBKaMJi1 (CTOVIMOCTbIO KarrJi1TaJIa) 11 Hepa3BJi1TOC- TbIO J1H,n;YCTpJi1Ji1 B eJIOM. CerO,n;HHlllHJi1ti 3Tarr pa3BJi1TJ1H <pJi1THeC-u;eHTpOB HBJIHeTCJI HaqaJIbHbIM. ITo Mepe pOCTa pbIHKa, a TaKme ,n;OXO,n;OB HaCeJIe- HJi1H Ji1 rrOBbIllleHJi1H ypOBHH mJi13HJi1 <pJi1THeC-YCJIyrJi1 CTaHYT YCJIY- raMVI MaCCOBoro crrpoca. HaCKOJIbKO 6WCTpO 3TO rrp0Ji130,n;eT, 3aBJi1CJi1T He TOJIbKO OT MaKp03KOHOMY1QeCKY1X <paKTopOB, HO Ji1 OT ycrrelllHoro <PYHK- Ji10HJi1pOBaHY1H Kam,n;oro OT,n;eJIbHO B3HToro rrpe,n;rrpY1HTJi1H (<PJi1T- Hec-eHTpa). <PJi1THeC-eHTp ---- 3TO e,n;Y1Hblti rrp0Y13Bo,n;CTBeHHo-xo3Hti- CTBeHHbIM KOMrrJIeKC, OTHOCHIII;Y1J1CH K ceKTOpy MaJIOrO Y1 cpe,n;He- ro 6V13Heca. R OC1i081i'bLM 3aaa1.taM cpJi1THeC-eHTpa OTHOCHTCH npe,n;OCTaB- JIeHJi1e YCJIyr, HarrpaBJIeHHbIX Ha C03,n;aHJi1e, rro,n;,n;epmaHJi1e Y1 YK- perrJIeHVIe 3,n;OpOBbH ,n;JIH rrOJIHOu;eHHoro CYIII;eCTBOBaHJi1H B o6III;e- CTBe, C03,n;aHY1e Ma TepY1aJIbHO-rrpOVl3Bo,n;CTBeHHOM 6a3bI, rrJIaHJi1- pOBaHJi1e, OpraHY13aY1JI Y1 rrpOBe,n;eHY1e MaCCOBWX KOMMepQeCKY1X CrrOpTJi1BHO-03,n;opOBJi1TeJIbHbIX MepOrrpJi1HTJi1M, rrporraraH,n;a 3,n;OpO- Boro 06pa3a mJi13HY1. ct>Ji1THeC-eHTp B OTJIY1QJi1e OT rrpOQY1X rrpe,n;npJi1HTJi1ti <PY1T- HeC-Ji1H,n;YCTpJi1Ji1 (6accetiHoB, TpeHamepHbIX 3aJIOB Ji1 T. ,n;.) xapaK- TepJi13yeTcH npe,n;OCTaBJIeHY1eM u;eJIoro Ha60pa YCJIyr, Kam,n;aH Ji13 KOTOpbIX B OT,n;eJIbHOCTY1 HBJIHeTCH YCJIyroM <pJi1THeca. ACCOpTJi1MeHT YCJIyr, BXO,n;HIII;Y1X B rrpe,n;JIaraeMbI rroTpe6Y1- TeJIIO npo,n;YKT, 3aBI1CJi1T OT TY1rra u;eHTpa. B cmpY'Kmypy <pY1THeC-eHTpa MorYT BXO,n;Y1Tb: TpeHamep- Hble 3aJIbI (c Kap,n;110 Y1 MeXaHI1QeCKJi1M o6opy,n;OBaHJi1eM), 6ac- ceMH, pa3JI11QHble HarrpaBJIeHJi1H a3po6Y1KJi1 (COBpeMeHHblti <PY1T- Hec-u;eHTp Ji1MeeT 60JIee 30 pa3JIJi1QHbIX YPOKOB), Ji1rpOBble BJi1,n;bI cnopTa, TaKJi1e KaK BOJIe6oJI, 6aCKeT6oJI, MJi1HVI-<PYT6oJI, Ha- CTOJIbHblti Y1 60JIblllOM TeHHJi1C, 6a,n;MJi1HTOH, caYHbI, rrapHble, Mac- cam, KOCMeTOJIOrJi1H, rrapJi1KMaXepcKaH, rY1,n;poMaccam, pa3,n;eBaJI- 242 
KJi1, na pKOBKa, YCJIyrJi1 TpeHepOB-Ji1HCTPYKTOPOB, ITJIOI..IJ;a,n;KJi1 ,n;JIH CKBOllla J1 paKeT6oJIa, 60KCepCKJ1M pJ1Hr, Me,n;Ji1Ji1HCKJi1e KOHCY JIb- TaJi1J1 Ji1 npOrpaMMbI TeCTJ1pOBaHJi1H. Ha CerO,n;HH npoecc <POpMJi1pOBaHJi1R pbIHKa <pJi1THeC-YCJIyr B POCCJi1Ji1 eI..IJ;e He 3aKOHqJi1JICH. P H,n; CrrOpTJi1BHbIX KJIy60B OTKpbIT B MocKBe, HO cpe,n;Ji1 HJi1X eI..IJ;e He orrpe,n;eJIJi1JIaCb qeTKaH cerMeHTa- Ji1H, J1 OHM Bce npe,n;Ha3HaqeHbI ,n;JIH MaTepJi1aJIbHO 06eCneqeH- HbIX rroTpe6V1TeJIeM. B perJi10HaX, HeCMOTpJI Ha Bce paCTYI..IJ;Ji1J1 crrpoc He TOJIbKO Ha crrOpT, HO Ha <pJ1THeC KaK aTpJ16YT 3,n;OpOBO- ro 06pa3a mJi13HJi1, pbIHOK, no CYTJ1, eI..IJ;e ,n;ame Ji1 He Ha qaJI <POpMJi1pOBa TbCH. B KaQeCTBe rrpJ1Mepa paCCMOTpJi1M Ji1 npOaHaJIJi13Ji1pyeM orrbIT pa60TbI Ha pOCCJ1MCKOM pbIHKe aMepJi1KaHCKJ1X cpJi1pM "rOJI,n;c ,L(mJi1M" ("Gold"s Gym") - KOMrraHJi1Ji1, BHeceHHOM B KHJi1ry pe- KOp,n;OB rJ1HHeCCa KaK caMaH KpynHaH MJi1pOBaH ceTb KJIy6oB, pa- 60TaIOI..IJ;aJI rro CJ1CTeMe <ppaHQaJ13Ji1Hra, "I1JIaHeTa <PJi1THeC" ("Planet Fitness"), YQpe,n;Ji1TeJIHMJ1 KOTOpOt1 BblcTynaIOT KOMrra- HJ1J1 24 "Hours Fitness" J1 "Pacific Fitness", J13BeCTH0J1 CaMOJ1 60JIbllIOM ceTbIO KJIy60B Ha TeppJ1TOpJi1Ji1 POCCJ1Ji1, Ji1 llIBe,n;cKOt1 KOMrraHJi1J1 "Y OpJI,n; KJIacc" ("World Class") KaK CaMOJ1 rrepBoM, npJi1111e,n;llleM Ha pbIHOK POCCJi1Ji1 J1 OTKpbIBllleM HeCKOJIbKO KJIy6oB. BbI60p 3TJi1X <PJi1pM 06ocHoBaH CJIe,n;YIOI..IJ;J1MJ1 rrpJi1QJi1HaMJi1. Bo-rrepBblx, 3TO JIJ1,n;epbI pOCCJ1t1CKOrO pbIHKa B 06JIaCTJi1 <pJ1THeCa C ro,n;OBbIM 060pOTOM 60JIee 10 MJIH ,n;OJIJI. Ji1 C QJ1CJIOM COTpy,n;HJ1KOB 60JIee 100 qeJI. Bce 3TJi1 KOMrraHJ1J1 J1MeIOT TJ1rrJi1Q- HYIO J1CTOpJ1IO pa3BJ1TJ1R: OT o,n;Horo <pJi1THeC-KJIy6a AO CeTJi1. BO-BTOpbIX, 3TO aKTJi1BHO pa3BJi1BaIOIIJ;Ji1eCR KOMrra'HJi1Ji1, J1Me- IOI..IJ;Ji1e He O,n;HO, a HeCKOJIbKO HarrpaBJIeHJ1t1 ,n;eHTeJIbHOCTJ1. Ha- QaB C <pJ1THeC-u;eHTpa, OHJi1 n03TarrHO pa3BJi1BaJIJi1 BcrrOMOraTeJIb- Hble HanpaBJIeHJi1H ,n;eHTeJIbHOCTJ1, TaKJ1e KaK <ppaHQaJ13J1HrOBble CeTJi1, KOHCaJITJi1Hr B 06JIaCTJi1 cpJi1THeCa, rrpo,n;ama CrrOpTJ1BHOrO rrpo<peCCJ10HaJIbHOrO o6opy,n;oBaHJ1R, COCTaBJIeHJi1e ,n;J13at1H - rrpo- eKTOB 6y,n;yI..IJ;Ji1x eHTpoB Ji1 rrpoQ. B-TpeTbJ1X, Bce 3TJi1 KOMrraHJ1J1 rrOCTpOJi1JIJi1 TaKYIO CJi1CTeMY cTpa TerJi1QeCKOrO a,n;MJ1HJ1CTpJ1pOBaHJi1H co6cTBeHH0t1 rrpeAnpJi1HJi1- MaTeJIbCKOM ,n;eHTeJIbHOCTJi1, qTO ,n;ame 3KOHOMJi1qeCKJ1t1 Ji1 cpJi1HaH- 243 
COBblt1 KpJi13Ji1C aBrycTa 1998 r. He npJi1BeJI K Ji1X Kpaxy, XOTH cpe,n;- HJi1t1 KJIaCC, TOJIbKO 3a CqeT KOToporo MomeT npOJi1Cxo,n;Ji1Tb lllJi1- pOKoe pa3BJi1TJi1e <pJi1THeCa, npaKTJi1QeCKJi1 nepeCTaJI CYIII;eCTBO- , Ba Tb. B-qeTBepTbIX, Bce nepeqJi1CJIeHHble KOMnaHJi1Ji1 pa60TaIOT (no- I 3Ji1IJ;J10HJi1PYIOT ce6H) B pa3HbIX cerMeHTax pbIHKa, qTO, HeCOM- HeHHO, ,n;aeT B03MomHOCTb nOJIHOrO aHaJIJi13a pbIHKa YCJIyr <PJi1T- Heca. Bce 3TJi1 <paKTopbI nOBJII1HJIJi1 Ha BbI60p ,n;aHHbIX <PJi1pM ,n;JIH aHaJIJi13a 3KOHOMJi1KO-a,l];MJi1HJi1CTpa TJi1BHbIX oc06eHHOCTet1 Ji1X npe,n;- npJi1HJi1MaTeJIbCKOM ,n;eHTeJIbHOCTJi1. ITo ,n;aHHOMY pa3,n;eJIY HaMJi1 npOaHaJIJi13Ji1pOBaHa 06111Ji1pHaH I1H<popMaJi1H, co,n;epmaIII;aHCH B pa60Tax B 06JIaCTJi1 MapKeTJi1Hra .KaTJIepa,.3H,n;meJIa,P.EJI3KY3JIJIa,IT.MJi1MHJi1ap,n;a,A.ToM- nCOHa, A. CTpJi1KJIeH,n;a, r. 1..JapM3ccOHa, X. IIIBaJIb6e, a TaKme Ji1CnOJIb30BaHbI nOJIOmeHJi1JI Ji1 BbIBO,n;bI, co,n;epmaIII;Ji1eCH B pa60Tax Be,n;yI1J;Ji1X OTeqeCTBeHHbIX cneIJ;Ji1aJIJi1CTOB B 06JIaCTJi1 TeOpJi1Ji1 CTpa- TerJi1QeCKOrO ynpaBJIeHJi1H Ji1 TeOpJi1Ji1 ynpaBJIeHJi1H <pJi13Ji1QeCKOM KYJIbTYPbI 11 cnopTa. 7 .1. OC06eHHOCTH COHaabHO.3KOHOMHqeCKoro aCneKTa CecTBoBauHB 4»HTHeC.eHTpOB B POCCHH PaCCMaTpJi1BaJI COIJ;Ji1aJIbHO-3KOHOMJi1QeCKJi1M acneKT CYIII;eCTBO- BaHJi1H <pJi1THeC-u;eHTpOB, CJIe,n;yeT OTMeTJi1Tb, qTO BamHeMlllJi1M nOKa3aTeJIeM KaQeCTBa mJi13HJi1 HaCeJIeHJi1H HBJIHeTCH COCTOHHJi1e ero 3,n;OpOBbH Ji1 ypOBeHb ,n;OXO,n;OB. ,n:OXO,n;bI HaCeJIeHJi1H 3aBJi1CHT KaK OT ,n;eJIOBOJ1 aKTJi1BHOCTJi1 Kam,n;oro QeJIOBeKa, TaK Ji1 OT pOCTa np0Ji13Bo,n;Ji1TeJIbHOCTJi1 Tpy,n;a. ,ZJ:eJIOBaH aKTJi1BHOCTb HanpHMYIO 3aBMCJi1T OT COCTOHHJi1H 3,n;0- pOBbH HaCeJIeHJi1H. EOJIbHOM QeJIOBeK He MomeT CTOJIb me 3<p<peK- TJi1BHO BblnOJIHHTb rrp0Ji13Bo,n;CTBeHHble 3a,n;aQJi1, KaK 3,n;OpOBbIJ1. 3,n;opOBbe HaIJ;Ji1Ji1 onpe,n;eJIHeT TaKoe OCHOBHoe nOHHTJi1e, KaK ee 6JIarOCOCTOHHJ1e. 244 
rOCYAapCTBO AOjRHO MATM rro rrYTM rrorrYHpM3aMM MAeM cpM3M"leCKOM KYJIbTypbI, cpMTHeca M crropTa (pMC. 5). I10JIHTHKa pa3BHrHJI <1>K, cnopn H HTlleca B P<1> rOCYl1apCTBCnnoe pcrymlpOBaltHe H3H"ICCKO" KYJlbTypbl H CHopra PaJBHTHe nOBblX OpM X03J1ikTBOBaUH" KOMMCp"lCCKHC CHOpfHBHblC KiIy6bl <1>HTHCC-UCH rpbl Pa3pa60 fKa IIporpaMM MaCCOBOIO CIIopTa nJlaHHpOBanHe H Y"laCTHC B COpCBIIOBallHJlX CTpOHTCJlbCTBO cnopTHBHblX 06'bCKTOB 3aKOII011aTCJlbHaJi 6a3a <l>OHJ1bl COJ1CHCTBHJI pa3BHTHIO <I> K H CllopTa C03J1aHHC JlbroT PaJBH me pa3J1H"IlIbIX OpM npCJ1llpHHHMaTCJlhCTBa PUC. 5. HanpaBJIeHJ1e ocyeCTBJIeHJ1R nOJIJ1TV1KV1 pa3BMTV1R cpJ13J1qeCKOM KY JIbTypbI, cnopTa V1 cpV1THeca Bo BceM MMpe B MHAYCTPMIO cpMTHeca M crropTa BOBeKaIOT- CH 60blllMe cpMHaHCOBble cpe,n;CTBa, opraHM3YIOTCH crropTMBHble JIMrM rro HOBbIM BMAaM crropTa, B03BO,n;MTCH B KYbT rapMOHM"lHO pa3BMToe TeJIO, CTaHOBMTbCH MO,l];HbIM 6bITb 3AOpOBbIM, Ha YM- ax 3apy6ejRHbIX CTOJIM OCTaHaBMBaeTCH ABMmeHMe TpaHcrropTa M pa3pelllaeTcH rrepeABMjReHMe TObKO rrelllKoM, Ha BeOCMrre- Aax MM pOMKOBbIX KOHbKax. K COmaJIeHMIO, Ha HacToHIII;eM 3Tarre pa3BMTMH pOCCMMCKOti 3KOHOMMKM rocYAapcTBeHHoe perYMpOBaHJ1e He .HBHeTCH rrpM- opMTeTHbIM HarrpaBJIeHMeM B rrOMTMKe pa3BMTMH cpM3MQeCKoti KYbTYPbI, crropTa M cpMTHeca. rOCYAapCTBO rrOKa He crroc06Ho oCYIII;ecTBHTb rrOHoe cpMHaHCMpOBaHMe pa3MqHbIX rrporpaMM, B TOM qMCe AaHHOJ1. IIpMopMTeTHbIM HarrpaBeHMeM B OCYIII;eCTBeHMM rrOMTMKM B 06JIaCTM cpM3M"leCK0J1 KYbTypbI, crropTa M cpMTHeca B POCCMM HBHeTCH pa3BMTMe HOBbIX cpOpM rrpeArrpMHMMaTebCTBa, B KO- TOpbIX 6YAeT 3aHHTa orrpeAeeHHaH "laCTb POCCMHH. Kor,n;a Ha ro- CYAapCTBeHHbIX rrpeArrpMHTMHX COKpaIII;aIOTCH pa60QMe MeCTa, B HerOCYAapCTBeHHOM ceKTope C03AaeTCH 60JIblllee QMCJIO pa60- 245 
qJ1X MeCT. ,n:aHHa.H TeH,n;eHIJ;J1.H XapaKTepHa ,n;JI.H BCeX rocy,n;apCTB C PbIHOqHbIM TJ1rrOM pa3BJ1TJ1H 3KOHOMJ1KJ1. B CTpaHaX C pa3BJ1Toti 3KOHOMJ1KOM pOJIb rocy,n;apCTBa B rro- JIJ1TJ1Ke pa3BJ1TJ1.H <pJ13J1qeCKoti KYJIbTypbI, CrrOpTa J1 <pJ1THeCa 60JIee 3HaqJ1TeJIbHa. J1MeHHo rocy,n;apCTBO rrpJ13BaHO C03,n;aTb 3aKOHO,n;aTeJIbHYIO J1 3KOHOMJ1QeCKYIO 6a3Y, rrpJ1 KOTOpOti QaCT- HWe rrpe,n;rrpJ1HJ1MaTeJIJ1 6y,n;YT 3aJ1HTepeCOBaHW He TOJIbKO B pa3BJ1TJ1J1 co6CTBeHHoro 6J13HeCa, HO J1 B C03,n;aHJ1J1 pa6oqJ1x MeCT, qTO 6y,n;eT co,n;eticTBoBaTb 3KOHOMJ1QeCKJ1M rrpOIJ;eCCaM B CTpaHe. Pa3BJ1TJ1e MaJIOrO J1 cpe,n;Hero 6J13HeCa J1rpaeT OQeHb BaJK- HYIO pOJIb B no,n;,n;epJKKe 3aHHTOCTJ1, T. e. C6aJIaHCJ1pOBaHHOCTJ1 MeJK,n;y crrpOCOM Ha pa60QYIO CJ1JIY J1 ee rrpe,n;JIOJKeHJ1eM. B TO BpeM.H, KaK Ha KpyrrHblx rrpe,n;rrpJ1HTJ1.HX rrpOJ1Cxo,n;J1T TaK Ha3bI- BaeMaH paIJ;J10HaJIJ13aIJ;J1H rrp0J13Bo,n;CTBa, Kor,n;a J13 C006paJKeHJ1ti KOHKypeHTocrroco6HOCTJ1 YBOJIbHHIDTC.H TWCHQJ1 pa6oQJ1x J1 cne- IJ;J1aJIJ1CTOB, MaJIble J1 cpe,n;HJ1e rrpe,n;rrpJ1HTJ1H rrpJ1BJIeKaIOT BbIC- Bo6oJK,n;aIOI..IJ;J1eCH Tpy,n;OBble pecypCbI. HaCKOJIbKO 60JIbIII0t1 MO- JKeT CTaTb 3Ta QaCTb, 3aBJ1CJ1T OT rocy,n;apCTBa. CJIe,n;yeT OTMeTJ1Tb, QTO B CTpaHax EC MaJIble J1 cpe,n;HJ1e rrpe,n;npM.HTJ1H rrpe06JIa,n;aIOT KaK rro 06I..IJ;eM QJ1CJIeHHOCTJ1 rrpe,n;- rrpJ1HTJ1t1, TaK J1 B 06eCrreQeHJ1J1 pa60QJ1MJ1 MeCTaMJ1. B 70-x - HaQaJIe 80-x rr. XX B. Ha 3arra,n;e MaJIble J1 cpe,n;HJ1e rrpe,n;rrpM.H- TJ1H BHeCJIJ1 3HaQJ1TeJIbHbIM COIJ;J1aJIbHbIM BKJIa,n; B 3KOHOMJ1KY, OHJ1 He TOJIbKO BbICTOHJIJ1 B KpJ13J1CH0t1 06CTaHOBKe, HO J1 YBeJIJ1QJ1JIJ1 KOJIJ1QeCTBO pa6oQJ1x MeCT. B CTpaHax 3ana,n;HOM EBporrbI Ha ,n;OJIIO MaJIbIX J1 cpe,n;HJ1X rrpe,n;rrpJ1HTJ1t1 rrpJ1Xo,n;J1TC.H OT 40 ,n;o 600/0 cOBoKyrrHoro HaJ10- HaJIbHOrO rrpo,n;YKTa, Ha 3TJ1X rrpe,n;rrpJ1HTJ1HX Tpy,n;J1TC.H 50-700/0 3aH.HTOrO aKTJ1BHOrO HaCeJIeHJ1H. B POCCJ1J1 JKe 3Ta IJ;J1<ppa e,n;Ba ,n;OCTJ1raeT 40/0, eCJIJ1 CQJ1Ta Tb, QTO Bcero B 3KOHOMJ1Ke 3aHHTO nOp.H,l];Ka 63,5 MJIH QeJI., a B Ma- JIOM J1 cpe,n;HeM 6J13HeCe - 2,5 MJIH QeJI. Heo6xo,n;J1MO ,n;o6aBJ1Tb, QTO o6pa30BaTeJIbHblt1 J1 rrpo<pec- CJ10HaJIbHblti ypoBeHb rrepCOHaJIa OpraHJ13aIJ;J1ti MaJIOrO J1 cpe,n;He- fO 6J13HeCa ,n;OBOJIbHO BbICOK. KpoMe 3Toro, rrepCOHaJI TaKJ1X OpraHJ13aIJ;J1ti o6JIa,n;aeT BbICOKOti Mo6J1JIbHOCTbIO - OTpaCJIeBoti, rrpo<peCCJ10HaJIbHoti J1 pernOHaJIbHoti. 246 
CMeHa npOcpeCC110HaJIbHot1 ,n;eHTeJIbHOCTI1 (KaK ,n;JIH rrpe,n;rrpVIHI1MaTe- JIet1, TaK 11 ,n;JIH HaeMHbIX pa60THI1KOB), rrepee3,n; Ha ,n;pyroe MeCTO ml1TeJIbCTBa 11 pa60TbI, rrOBbIIlleHl1e cBoet1 KBaJn1cpVIKaIJ;VIVI XapaK- TepHbI, rrpem,n;e Bcero, JIH 3aHHTbIX B MaJIOM 11 Cpe,n;HeM 6VI3HeCe. OpraHVI3aIJ;VII1 MaJIOrO 11 Cpe,n;HerO 6VI3HeCa, KaK rrpaBVIJIO, MrHOBeHHO Opl1eHTl1pYIOTCH B JII06bIX 113MeHeHI1HX Ha pbIHKe 11, meJIaH COXpaHI1Tb 11 YKperrl1Tb CBOM 6113HeC, CrrOC06HbI B KOPOT- KI1M CpOK He TOJIbKO VI3MeH11Tb TeXHOJIOrVIVI Be,n;eHVIH CBoero 6VI3- Heca (pel1Hml1Hl1pl1Hr), HO 11 Ha'l!aTb pa3B11BaTb rrpVIHIJ;VIrrVIaJIbHO HOBblt1 6VI3Hec B paMKax cy:rn;eCTBYIO:rn;ero (,n;VIBepCl1cpI1KaIJ;VIH). IIpl1MepOM pel1HmVIHl1pl1Hra B cpVITHeC-IJ;eHTpe MomeT c.rryml1Tb 113MeHeHl1e CI1CTeMbI KOHTpOJIH ,n:ocryrra B cpVITHec-eHTp - rrepe- xo,n; C a60HeMeHTOB Ha CMapT-KapTbI. A60HeMeHT rro,n;pa3YMeBaeT rrpe,n;orrJIaTY Bcex B03MomHbIX yc.rryr B <pI1THec-eHTpe, CMapT-KapTa rr03BOJIHeT c,n;eJIaTb BbI60p 11 C3KOHOMVITb ,n;eHbrVI rroTpe6VITeJIH 6e3 rrOTepl1 peHTa6eJIbHOCTVI KJIy6a. CMapT-KapTbI 06eCrreQVIBaIOT 3cp- cpeKTI1BHoe COOTHOllleHl1e I1CrrOJIb30BaHVIH orrJIa QeHHbIX YCJIyr rro- cpe,n;CTBaM 3HaJIVI3a rrOJIyqeHHOJ1 CTaTI1CTI1KVI, Be,n;b Ha Kam,n;OM 3Ta- rre ,n;ocTyrra K yc.rryraM OCeCTBJIHeTCH c60p VIHcpopMaI1VI. I1pl1MepoM ,n;VIBepCVIcpVIKaIJ;VIVI B cpVITHec-u;eHTpe MomeT 6bITb rrpe,n;OCTaBJIeHl1e YCJIyr rro Me,n;VIIJ;I1HCKOt1 pea6VIJIVITaVIVI, ,n;11eTO- JIOrl1l1, rrpo,n;ame rrpo,n;YKIJ;I111, rrpo,n;Bl1raIO:rn;et1 OCHOBHble YCJIyr11. Cet1qac I1MeHHO YMeJIOe 11CrrOJIb30BaH11e B03,n;et1CTB11H pa3- B11T11H HOBbIX cpOpM X03Ht1CTBOBaH11H cnoco6HO pe1ll11Tb MHor11e np06JIeMbI Halllet1 3KOHOMI1KJ1. TaKOt1 cpOpMOt1 X03Ht1cTBoBaH11H HBJIHeTCH cpJ1THeC-IJ;eHTp, KOTOpblt1 ,n;OJImeH crroco6CTBOBaTb YKperrJIeHI1IO 3,n;OpOBbH, pa3- BI1TI1IO m113HeHHbIX B03MomHocTet1 opraH113Ma, rrOBbIllleH11IO ,n;e- JIOBOt1 aKTI1BHOCTI1 HaCeJIeH11H 11 HBJIHeTCH I1CTOQH11KOM C03,n;aHI1H Tpy,n;OBbIX MeCT. BonpOCbl4fla CaMOKOHTpOfla 1. Ka'K08'bt c01tUCL./l,'b1iO-3K01iO.M.U1.£eCKUe npeanoc'bt./l,'Ku pa38U- mu ifJum1ieC-1.te1imp08 8 Poccuu? 2. Ka'K08'bL oco6e1i1iocmu pa38umu ifjum1iec-1.{e1impo8? 3. Ka'Kue YCAYZU npeaOCmaBAJL1Om ifJum1iec-'lfe1imp'bL? 247 
7 .2. THnollorHB 4»HTHec.eHTpoB H oco6eHHocTH HX MHHHcTpaTHBHoH opraHH3aHH ct>Ji1THeC-IJ;eHTp HBJIHeTCH TJi1rrJi1qHbIM rrpe,n;CTaBJi1TeJIeM rpyrr- IIb! MeJIKJi1X 11 cpe,n;HJi1X np e,n;rrp Ji1HTJi1M. B CBoeM pa3BJi1TJi1Ji1 <pJi1THeC-u;eHTp MomeT npOMTJi1 rrYTb OT TpeHamepHoro 3aJIa C pa3,n;eBaJIKaMJi1 Ji1 ,n;YIlleBbIMJi1 ,n;o MHoro- <PYHKIJ;Ji10HaJIbHOrO <pJi1THeC-eHTpa, Ji1MeIOI..IJ;erO B aCCOpTJi1MeHTe 60JIee 30 BJi1)J;OB rrpe,n;JIaraeMbIX YCJIyr. ct>Ji1THeC-u;eHTpbI 3aHJi1Ma- IOT pa3JIJi1qHYIO rrJIOI..IJ;a,n;b, Ji1MeIOT pa3JIJi1QHOe KOJIJi1QeCTBO rrepco- HaJIa, pa3Hoe KOJIJi1QeCTBO <pJi1JIJi1aJIOB. ct>Ji1THeC-u;eHTpbI MomHO KJIaCCJi1cpJi1U;Ji1pOBaTb rro CJIe,n;YIOrn;Ji1M rpyrrrraM (Ta6JI. 6). T a6./l, U 'Lfa 6 THnOJIOrHH cPuTHec-QeHTpoB KOJlU'IeCT- KOJlu'Ie- Tun nJlow.aLl.L Y cJlyru CTBO BO COTPY LI.- noceTU- "UKOB TeJl en MaJIble o TpeHa)l{epHbIH 3aJI, a3po6HKa, caYHa, 20-30 1000 1000 KB. M KaQJe-6ap, Mara3HH CpeJlHHe 1000-2500 TpeHa)l{epHbIH 3aJI, a3p06HKa, 6ac- 30-70 OT 1500 KB. M ceHH, caYHa (napHa»), COJ1»pHH, KOC- MeTOJIOrH», Ka<pe-6ap, Mara3HH KpynHble bOJIee TpeHa)l{epHbIH 3M, aJp06HKa, 6ac- bOJIee 70 OT 2000 2500 KB. M ceHH, caYHa (napHa»), COJ1»pHH, KOC- MeTOJ10rH», TeHHHC, HrpOBble nJIO- w:aKH, Ka<pe-6ap, Mara3HH ,n:aHHaJI TJi1rrOJIOrJi1H rrpJi1HJi1MaeT 3a OCHOBY rrJIOI..IJ;a,n;b u;eHTpa, rrOCKOJIbKY Ji1MeHHO 3TOT rrapaMeTp orrpe,n;eJIHeT pa3MeI..IJ;eHJi1e YCJIyr, Heo6xo,n;Ji1MOe KOJIJi1QeCTBO 06CJIymJi1BaIOI..IJ;erO rrepCOHaJIa, B03MomHoe 11 ,n;OCTaTOQHO KOJIJi1QeCTBO rrOCeTJi1TeJIeM. OT TJi1na <pJi1THeC-eHTpa 3aBJi1CJi1T Ji1 OpraHJi13aJi10HHaH CTPYK- Typa rrp e,n;rrp Ji1HTJi1H. ,L(JIH a<P<PeKTJi1BHOrO <PYHKIJ;Ji10HJi1pOBaHJi1H eH- Tpa BamHa OrrTJi1MaJIbHaH OpraHJi13aIJ;Ji10HHaH CTpYKTypa. PaBHOBe- CJi1e Mem,n;y Heo6xo,n;Ji1MbIM Ji1 ,n;OCTaTOQHbIM KOJIJi1QeCTBOM COTPy,n;- HJi1KOB rrOJIOmeHO B OCHOBY pa3pa6oTKJi1 rrpe,n;JIOmeHHblx CTPYKTYp. 248 
Ha y,n;a"lHOe <PYHKJ10HJ1pOBaHJ1e <pJ1THeC-eHTpa cyrn;ecTBeH- HOe BJIJ1HHJ1e OKa3bIBaeT rrepCOHaJI, ero rrpo<peCCJ10HaJIJ13M Ji1 MO- TJ1BaJ1JI. B OCHOBe OrrJIaTbI Tpy,n;a B <pJ1THeC-eHTpe ,n;OJImeH JIemaTb rrpJ1HJ1rr MaTepJi1aJIbHOM 3aJ1HTepeCOBaHHOCTJ1 Kam,n;oro COTPY,n;- HI1Ka, KOMJ1CCJ10HHOe B03Harpam,n;eHJi1e rro J1TOraM ,n;eHTeJIbHOC- TJi1. TOJIbKO TaKoti crroco6 ,n;aeT B03MomHOCTb rrepCOHaJIY rrOQYB- CTBOBaTb CBOID BOBJIeqeHHOCTb B rrpoecc y,n;OBJIeTBOpeHJi1JI rro- Tpe6HOCTeM rrOCeTJi1TeJIeti. MJi1HJi1MaJIbHO Heo6xo,n;J1MOe KOJIJi1"leCTBO COTpy,n;HJ1KOB <PJ1T- Hec-eHTpa - 20 "leJI. 3TO 06YCJIOBJIeHO ,n;JIJ1TeJIbHbIM pa60"lJ1M ,n;HeM rrpe,n;rrpJ1HTJ1H J1 Heo6xo,n;J1MOCTbID OpraHJ130BbIBaTb CMeHbI, a TaKme ,n;aBaTb OT,lI}.;IX COTpy,n;HJ1KaM. B orrpe,n;eJIeHHblti MOMeHT pa3BJ1TJ1H <pJ1THeC-eHTp Ha6J1pa- eT KpJ1TJ1"leCKYID Maccy J1 ,n;OJImeH rrpJi1HHTb pemeHJi1e OTHOCJ1- TeJIbHO CBoero ,n;aJIbHetimero pa3BI1TJi1H. ,L(aJIbHeMmee pa3BJi1TJ1e C eJIbID paCmJi1peHJ1H MomeT J1,n;TJi1 rro ,n;BYM rrYTJIM. IIepBbIM - C03,n;aHJ1e XOJI,n;Ji1HrOBOM CTPYKTypbI, KOTopaH 6y,n;eT rrpe,n;JIaraTb Ha pbIHOK TOBapbI J1 YCJIyrJ1 <pJi1THeCa rro,n; e,n;J1- HOM ToprOBOM Ma pROM. IIpJi1MepoM ,n;aHHoro rrYTJ1 pa3BI1TJi1H CJIymaT Bce aHaJIJi13Ji1- pyeMble <pJ1THeC-eHTpbI. "rOJI,n;c ,ZJ:mJi1M", "Y OpJI,n; RJIacc", "IIJIa- HeTa 4>Ji1THeC" npe,n;JIaraIDT YCJIyrl1 no yrrpaBJIeHJ1IO ,n;pyrJ1MJi1 cpJ1THeC-eHTpaMJ1, peaJIJ13YIDT CrrOpTJ1BHOe o6opy,n;OBaHJ1e Ji1 aKceccyapbI, pa3pa6aTbIBaIDT TpeHJi1pOBOQHble rrporpaMMbI, OKa- 3bIBaIOT YCJIyrJ1 B 06JIaCTJ1 ,n;J13aMHa J1 rrJIaHJ1pOBaHMH cpl1THec- eHTpoB, BblrrycKaIOT rrepJ1o,n;Ji1"lecKYIO JIJ1Tepa TYPY 111 rrpo<peCCJ1- OHaJIbHble mypHaJIbI, rrpoBo,n;HT KOHBeHJ1J1 11 RypCbI o6YQeHJi1H. BTOpOM rrYTb - c03,n;aHJi1e CJ1CTeMbI <ppaH"lati3Ji1Hra. IIpJi1 ,n;aH- HOM CJi1CTeMe TOprOBaJI MapKa 3apeKoMeH,n;oBaBmero ce6H Ha pbIHKe eHTpa MomeT 6bITb rrpo,n;aHa He3aBJi1CJi1MbIM IDpJi1,n;VIQeC- KJi1M JIJi1aM ,n;JIH ocyrn;eCTBJIeHJi1H rrpe,n;rrpJi1HJ1Ma TeJIbCKOM ,n;eHTeJIb- HOCTJi1 B 06JIaCTJ1 <pJ1THeCa C ee J1CrrOJIb30BaHJi1eM. IIpJ1MepoM ,n;aHHoro rrYTJi1 pa3BJi1TJ1H CJIymJ1T ToproBaH Map- Ka "rOJI,n;c ,L(mJ1M". TaK, B POCCI1Ji1 <pJi1THeC-eHTp J1CrrOJID3yeT <ppaHqaM3J1Hr BCeMJi1pHoti CeTJ1. 3TOT rrYTb OQeHb rrpJi1BJIeRa TeJIeH, rrpJ1HJi1MaH BO BHJ1MaHJ1e Ha"laJIbHOe COCTOHHJi1e pa3BJi1TJi1H pbIHKa 249 
<pJ1THeC-QeHTpOB B perJ10HaX, OH Tpe6yeT OT KOMrraHJ1J1, KOTOpaH pelllJ1T rrOMTJ1 rro 3TOMY nYTJ1, BbICOKoro rrpocpeCCJ10HaJIJ13Ma J1 OT JIameHHOM OpraHJ13aQJ1J1. OpraHJ13aQJ10HHble CTPYKTYPbI MaJIOrO, cpe,n;Hero J1 Kpyrr- Horo <pJ1THeC-QeHTpOB rrOKa3aHbI Ha pJ1C. 6-8. HpCKUKJI 6yxramcpKJI cJ>HTHec-MeUC,wKMeIIT McneJ!)KMCHT npoJ1a>IC. MapKeTHUra H o6cJI}")KHBaIllUi KJlHCHTOB 3KcnnyaTaWtollHI.IH MCUCJ1)f{M e, IT PUC. 6. apraHJ13aQJ10HHaR CTpYKTypa MaJIOrO cpJ1THeC-QeHTpa J].HpCKTOp Cl1y>K6a 6e30nac1lOCTH CCKpC'Tapb OrJ1CJ1 npOJ1a>IC H MapKeTHUra .LlHpeKTOp no npoJ18)Ke H MapKeTHllry Orl1e1l KJIHe,ITCKJfX 01110WCUHH AnMHIIHCTpaTOp UClrrpa PcuenUKJI MeucJ1)f{ep no <t>HTHCCY Tpclla- >lCepII b'H 3an 6acceti H Mp06HKa Ka<t>e-6ap Mara:mn AnMHIlHCTpaTHBIlO- TeXIlH'-IeCKHH OTJ1eJ1 )].HpeKTOp OTJ1el1a rJlaBlll.IH 6yxrarrrep ACCHCTelIT 6yxra.mepa Cny>K6a y60pKH nOMcweUHH 3KcnnyaTaUHOllllWi CJ1y>K6a PIIC. 7. apraHJ13aQV10HHaR CTpYKTypa cpeHero 4>V1THeC-QeHTpa 250 
COSeT LJ.HpeICTOpOB C1t}')K6a 6c30naCIIOCTH OrJ1CJJ npOJ1a)f{ H MapKCTHllra J1.HpCICTOP no npOJ1a>KaM H MapKeTHliry KopnopaTHBllblC OTlIowellWi HIIJJ.H BHJ1yan bll ble OTIIOWCIlWI CHCTCMa npo.anCIiWi A.a.MHIIHCTpaTHBIIO- TeXIIH"ICCKH" OTJ1en J].HpelCTop OTJ1CJJa Cny>K6a y60pKH nOMeLUCUH" 3KcnnyaTaLlHOHlHUI cny>K6a CCKpeTapb OrJ1CJJ KJ1HCIITCKHX OTHOWCHH" A.a.MHHHCTpaTOp uelrrpa PCLlcmUUI <%>HTlleC-MClleJ1)f{MCHT Ka<t>c-6ap Mara:mH KOIrrponbllo-$HHaHCOBaJI cny')K6a <l>HllallcoBblH J1HpCKTOp rnaSllbl" 6yxramcp ACCI1CTCIIT 6yx- ramcpa no BeJ1e- 111110 6allKoscKHX OnCpaLlH" ACCHCTCIIT 6yx- rdJITCpa no C"ICT- 1I0-KolITpOnbllblM BonpocaM PIIC. 8. apraHJ13aV10HHaH CTpYKTypa KpynHoro cptr1THeC-u;eHTpa BonpOCbl4fla caMOKOHTpOfla 1. JIepe1.£UC./l,ume OC1iOB'H,'bLe mUn'bL cfiumuec-1.fe1impOB U aau- me ux xapa1\,mepUcmu1\,Y. 2. Ka1\,OB'bL nymu pa38umUJt u pacUtupe1iUJt ifrum1iec-1{eUmpo8? 7 .3. MapKeTHHroBble YHHOHHpOBauHB acneKTbI HTHec.eHTpOB IIp11BJIeKaTeJIbHOCTb 11 ,n;OXO,IJ;HOCTb cPJ1THeCa B M11pOBOM rrpaK- TJ1Ke 3HaQJ1TeJIbHbI. TaK, rro aHHbIM J1CCJIe,n;oBaHJ1M A. r. KalllJ1- pJ1Ha, B MJ1pe 3aHRTO 4,5 MJIH qeJI. 4>J1HaHCOBble pecypcbI, KOTO- 251 
pble 06parn;aIOTC.H B 3TOM ccpepe J1 CTJ1MYJIJ1pYIOT J1HTeHCJ1BHYIO Mem,n;YHapO,n;Hyro TOprOBJIIO, BbIBeJIJ1 CrrOpTJ1BHbIM 6J13HeC Ha 22-e MeCTO cpe,n;J1 rrpOqJ1X BJ1,n;OB 6J13HeCa. CPJ1THeC-u;eHTpbI .HBJI.HIOTC.H O,n;HOJ1 J13 OCHOBHbIX COCTaBJI.HIOrn;J1X MH,n;YCTpJ1J1 CrrOpTa. KOJIJ1qeCTBO 3aHJ1MaIOrn;J1XC.H cpJ1THeCOM K KOHU;Y 1997 r. TOJIb- KO B CIIIA COCTaBJ1JIO 22,5 MJIH qeJI. Mem,n;YHapo,n;Ha.H rrpocpeccJ1- OHaJIbHa.H aCCOU;J1aJ1.H cpJ1THeC-eHTpoB (IHRSA) International Health, Racquet & Sports club Association, 06'"be,n;J1H.HIOrn;a.H OKOJIO 14 000 eHTpoB IIO BceMY MJ1py, rrpOrH03J1pyeT, QTO K 2010 r. cpJ1THeC-eHTpbI 6y,n;YT perYJI.HpHO rrocern;aTb 50 MJIH mJ1TeJIeti CIIlA, a Bcero B MJ1pe TaKJ1X 3HTY3J1aCTOB 6y,n;eT 100 MJIH. OT y,n;aQHOJ1 MapKeTJ1HrOBOJ1 rrOJIJ1TJ1KJ1 cpJ1THeC-u;eHTpa 3a- BJ1CJ1T He TOJIbKO ero cpJ1HaHCOBoe 6JIarorroJIyqJ1e, HO B03Mom- HOCTb J1rpaTb CKOJIbKO-HJ16y,n;b 3HaQJ1MYIO pOJIb B 06rn;ecTBe. I10CKOJIbKY OCHOBHbIM nOH.HTJ1eM MapKeTJ1Hra .HBJI.HeTC.H rrpo- ,n;YKT, CTOJ1T orrpe,n;eJIJ1TbC.H, QTO me .HBJI.HeTC.H rrpo,n;YKTOM B rrpJ1- MeHeHJ1J1 K cpJ1THeC-u;eHTpaM. B KOHTeKCTe MapKeTJ1HrOBbIX acrreKTOB CPYHKIJ;J10HJ1pOBaHJ1.H cpJ1THeC-u;eHTpoB, IIO,n; npOaY1\,mOM rrOHJ1MaeTC.H YCJIyra, y,n;OB- JIeTBOp.HIOI..IJ;a.H rroTpe6HocTb B cpJ13J1QeCK0t1 aKTJ1BHOCTJ1. Y CJIyrJ1 cpJ1THeC-u;eHTpoB rrpe,n;JIaraIOTC.H IIOTpe6J1TeJIIO KaK IIO,n; pa3JIJ1Q- HbIMJ1 ToprOBbIMJ1 MapKaMJ1, TaK J1 6e3 HJ1X J1 o6eCrreQJ1BaIOT KOM- rrJIeKC 03,n;opOBJ1TeJIbHbIX MepOrrpJ1.HTJ1.HTJ1ti, OCHOBaHHblX Ha CPJ1- 3J1QeCK0J1 aKTJ1BHOCTJ1 QeJIOBeKa. I10CKOJIbKY rrpo,n;ama YCJIyrJ1 rrpOJ1Cxo,n;J1T ,n;o ee peaJIbHOrO rroTpe6JIeHJ1.H, TO cpJ1THeC-u;eHTpy Heo6xo,n;J1MO rrpo,n;eMOHCTpJ1- pOBaTb KaQeCTBO CBoero CepBJ1Ca J1 ypOBeHb rrpocpeCCJ10HaJIJ13Ma rrYTeM MaTepJ1aJIbHbIX CBJ1,n;eTeJIbCTB (MeCTOrrOJIOmeHJ1e, OCHarn;e- HJ1e, QJ1CTOTa J1 ,n;J13atiH rrOMern;eHJ1.H), a TaKme rrpocpeCCJ10Ha- JIJ13Ma, JII06e3HOCTJ1, BHJ1MaHJ1.H rrepCOHaJIa. BamHOCTb OTHOllle- HJ1.H rrepCOHaJIa K rroTpe6J1TeJI.HM CPo KOTJIep orrpe,n;eJIJ1JI KaK Map- KeTJ1Hr B3aJ1Mo,n;eJ1CTBJ1.H - HeOT'"beMJIeMbIJ1 acrreKT KOHKypeHTo- crrOC06HOCTJ1 cpJ1THeC-u;eHTpa Ha pbIHKe. Cpe,n;J1 YCJIyr cpJ1THeC-IJ;eHTpa eCTb o,n;Ha OCHOBHa.H - rrpo,n;a- ma a60HeMeHTa (J1JIJ1 QJIeHcKoti KapTOQKVi) J1 HeCKOJIbKO ,n;orrOJI- HJ1TeJIbHbIX (Ta6JI. 7). 252 
T a6./l, U 'Lfa 7 npl10pHTeTHOCTb YCJIyr cPHTHec-eHTpoB n 00 OTeT CKa» rJ1aBHa» J.{onOJIHHTeJ1bHaR j..{onOJIHHTeJIbHaH J.{onOJ1HHTenbHa» j..{onOJ1HHTeJIbHa» j..{onOJIHHTeJIbHa» j..{onOJ1HHTeJIbHa» J.{onOJIHIfTeJIbHa» Kam,n;aH yc.rryra - OCHOBHaH J1JIJi1 ,n;orrOJIHJi1Te.rrbHaH - Hym- ,n;aeTcH B c06cTBeHHoM MapKeTJ1Hre Ji1 n03Ji1IJ;J10HJ1pOBaHJi1Ji1. IIpJ1 3TOM BeCb KOMrr.rreKC yc.rryr ,n;OJImeH COOTBeTCTBOBaTb ,n;pyr ,n;pyry J1 He BXO,n;J1Tb B Ji1MJ1,ZJ;meBblti J1.rrJ1 rr03J1J10HHbIM KOH<PJIJ1KT. IIoc.rre orrpe,n;e.rreHJ1H CBOet1 YCJIyrJ1, a TaKme ,n;ono.rrHJi1Te.rrb- HbIX yc.rryr J1JIJ1 J1X OTCYTCTBJi1.H, He06xo,n;Ji1MO onpe,n;e.rrJ1Tb rrpo- 'tIJ1e MapKeTJi1HrOBble acrreKTbI <PYHKIJ;Ji10HJ1pOBaHJi1H <pJ1THeC-eH- TpOB. ,n:JIJI Toro, QTo6bI 3aJi1HTepeCOBaTb rroKyrraTe.rreti B npVl06pe- TeHJ1J1 yc.rryrJ1 <pJ1THeC-u;eHTpa, oc06eHHO B c.rromJi1BllleMCH 3KO- HOMJi1QeCKoti CJ1TyaU;Ji1J1 B POCCJ1Ji1, He06xo,n;Ji1MO rrpJi1HJi1MaTb BO BHJ1MaHJ1e u;e.rrbIJ1 pH,n; acrreKTOB. ROHKypeHTocnoc06HOCTb <pJ1THec-u;eHTpOB OCHOBbIBaeTCJI Ha pa60Te Bcex OT,n;eJIOB J1 nopa3AeJIeHJi1t1, OpraHJ13aU;MOHH0t1 CTPYK- Type, u;eHOBOJ1 rrOJIJ1TJ1Ke, KOTOpa.H COOTBeTcTByeT B03MomHOC- THM IJ;e.rreBOt1 rpynrrw nOTpe6Ji1Te.rret1, pa3H006pa3J1Ji1 J1 u;e.rreHan- paB.rreHHOCTJi1 Ma pKeTJi1HrOBbIX MepOrrpJi1HTJ1M. B rrpJ10pJ1TeTHbIX rr.rraHax KOMrraHJ1M, pa60TaIOJ1X B c<pepe <pJi1TJieCa B POCCJ1J1, 'tIaIII;e Bcero YKa3bIBaeTCH CTpeM.rreHJ1e BHe- ,n;pJ1TbCH Ha pbIHOK CrrOpTJ1BHO-03,n;opOBJi1Te.rrbHbIX yc.rryr, 3aXBa- TJ1Tb 60JIblllYIO QaCTb pbIHKa 3TOti c<pepbI ,n;eJITeJIbHOCTJ1 J1 y,n;ep- jKJi1Ba Tb .rrJ1J1pYIOIII;Ji1e rr03J1U;Ji1J1 Ha HeM. PaCCMa TpJ1Ba.H rrpJi1Mep pOCCJi1tiCKJ1X <pJi1THeC-u;eHTpOB ("Y op.rr,n; KJIacc", "rOJIC ,n:mJi1M", "IIJIaHeTa ct>Ji1THec"), MomHO YBJi1,n;eTb, 253 
qTO 3TJ1 KOMrraHJ1J1 J1MeJIJ1 peaJIbHYIO B03MOmHOCTb CTaBJ1Tb rre- pe,n; C060M arpeCCJ1BHble MapKeTJ1HrOBble eJIJ1. BO-rrepBbIX, OHJ1 MOrJIJ1 paCCqJ1TbIBaTb Ha HeCOMHeHHYIO rro,n;- ,n;epmKY J1 yqaCTJ1e B J1X pa60Te eHTpOB Mem,n;YHapO,n;HOM CeTJ1, KOTOpble HaqaJIJ1 CBOe CYIII;eCTBOBaHJ1e C 60-x rr., "YoPJI,n; KJIacc" C03,n;aBaJICH KaK qaCTb lllBe,n;CKOM KOprrOpaJ1J1, "rOJI,n;C ,L(mJ1M" - 3TO <ppaHqaM3J1Hr CaMOM KpyrrHoM MJ1pOBOM CeTJ1, a YQpe,n;J1TeJIH- MJ1 "I1JIaHeTbI CPJ1THeC" HBJIHIOTCH ,n;Be aMepJ1KaHCKJ1e CeTJ1 <PJ1T- Hec - KJIy6oB. BO-BTOpbIX, Ha MOMeHT BbIxo,n;a Ha pOCCJ1t1CKJ1M pbIHOK HJ1111a CrrOpTJ1BHO-03,n;opOBJ1TeJIbHbIX YCJIyr J1 <pJ1THeC-u;eHTpOB 6bIJIa npaKTJ1QeCKJ1 He 3aHHTa J1, J1MeH HaKOrrJIeHHbIJ1 ro,n;aMJ1 orrbIT pa60TbI no BceMY MJ1py, BbIlllerrepeQJ1CJIeHHble <pJ1THeC-eHTpbI C rrepBbIX lllarOB QYBCTBOBaJIJ1 ce6H BeCbMa YBepeHHO. O,n;HaKO HeJIb3H 3a6bIBa Tb 0 TOM, QTO pOCCJ1J1CKJ1M pbIHOK crreU;J1<pJ1QeH. Ha Hero KaTerOpJ1QeCKJ1 HeJIb3H rrepeHOCJ1Tb 3arra,n;- Hble rrpJ1eMbI X03HMCTBOBaHJ1H 6e3 J1X JIOKaJIbHOM a,n;arrTaJ1J1. O,n;HJ1M J13 rrpJ1MepOB, J1JIJIIOCTpJ1pYIOIII;J1X ,n;aHHYIO J1,n;eIO, .HBJIHeTCH HaJIJ1QJ1e 6aCCet1Ha KaK OCHOBHOM YCJIyrJ1, J1MeIOIII;eM crrpoc Y rroTpe6I1TeJIJI. ,n:aHHbIJ1 <paKT 06YCJIOBJIeH reorpa<pJ1Qec- KJ1MJ1 J1 KJIJ1Ma TJ1QeCKJ1MJ1 YCJIOBJ1JIMJ1, oco6eHHOCTHMJ1 rrCJ1XOJIO- rJ1J1 J1 MeHTaJIJ1TeTa pOCCJ1MCKOrO rroTpe6J1TeJIH. B CIIIA cpJ1THeC- eHTpbI lllJ1pOKO pacrrpOCTpaHeHbI, HO 6acceMHbI B HJ1X He rrOJIb3Y- IOTCH crrpOCOM. I1oceTJ1TeJIb <pJ1THeC-eHTpa, B CJ1JIY HeOCH3aeMOCTJ1 YCJIY- rJ1, He MomeT paCCQJ1TbIBaTb Ha KOHKpeTHbIH pe3YJIbTaT OT rrpe,n;- IIOJIaraeMbIX rrOTpaQeHHbIX QaCOB B TpeHamepHOM 3aJIe J1JIJ1 Ha a3po6J1Ke. IIoTpe6J1TeJIJ1 aHaJIJ13J1pYIOT rrpe,n;rrOJIaraeMOe KaQeCTBO YCJIyrJ1 rro pacrrOJIOmeHJ1IO o<pJ1ca J1JIJ1 MeCTa, r,n;e 6y,n;eT Herroc- pe,n;CTBeHHO rrpOJ1Cxo,n;J1Tb rrpoecc OKa3aHJ1H YCJIyrJ1, rro BHYT- peHHeMY J1HTepbepy, o6opy,n;OBaHJ1IO, rrepCOHaJIY <pJ1THeC-u;eHT- pa J1 rrOJIYQeHHOM J1H<popMaJ1J1. ,L(pyroM BamHOt1 oco6eHHOCTbIO YCJIyrJ1 <pJ1THeC-u;eHTpa HB- JIHeTCH TOT <paKT, QTO rrOCeTJ1TeJIb - rro CYTJ1 Herrocpe,n;CTBeH- HbIM YQaCTHJ1K rrpoecca 06CJIymJ1BaHJ1H. Ha J1TOrOBbIM pe3YJIb- 254 
TaT OKa3aHJ1H YCJIyrJ1 Herrocpe,n;CTBeHHO BJIJ1HIOT Ji1 cpJ1THeC-u;eHTp, J1 rroTpe6J1TeJIb. KaqeCTBO rrpe,n;OCTaBJIHeMbIX YCJIyr B pa3HbIX cpJ1THeC-u;eHT- pax pa3JIJ1qHO. IIo3TOMY rroTpe6J1TeJIJ1 BbI6J1paIOT cpJ1THeC-u;eHTp J13 HeCKOJIbKJ1X aJIbTepHa TJi1BHbIX Ba pJ1aHTOB. J1MeHHo rro 3TOM rrpJ1QJi1He Ji1H,n;J1KaTOpOM KaqeCTBa 06CJIymJ1BaHJ1H MomeT CJIymJi1Tb npou;eHT rrpo,n;JIeHJ1H a60HeMeHTOB (QJIeHCKJ1X KapT). ECJIJi1 rrOTpe- 6J1TeJIb ,n;OBOJIeH KaQeCTBOM YCJIyrJ1, TO OH rrpo,n;OJImaeT rrOJIb30- BaTbCH YCJIyraMJ1 O,l];HOrO J1 Toro me cpJ1THeC-u;eHTpa. IIpou;ecc JIJi16epaJIJi13aU;Ji1J1 HeKOTopbIX oTpacJIefI ccpepbI YC- JIyr - CBH3J1, TpaHcrropTa, 6aHKoBcKOfI J1 pa3BJIeKaTeJIbHOM ,n;eH- TeJIbHOCTJ1 - rropo,n;Ji1JI u;eHoBYIO KOHKypeHJ1IO. IT pJ1MepbI MHO- rJi1X J13BeCTHblX KOMrraHJi1M ,n;eMoHCTpJ1PYIOT, QTO rroKyrraTeJIJi1 ou;e- HJi1BaIOT YCJIyrJi1, rrpe,n;JIaraeMble pa3JIJi1QHbIMJ1 cpJ1THeC-u;eHTpa- MJ1, KaK Cxo,n;Hble. IIo3ToMY rroKyrraTeJIb CKJIOHeH 60JIbllle ,n;YMaTb o u;eHe, QeM 0 CYIII;HOCTJ1 rrpe,n;JIOmeHJi1H J1 ypOBHe rrpocpeCCJ10Ha- JIJi13Ma. B 3TOM CJ1TyaJ1J1 cpJ1THeC-u;eHTpbI MorYT CTOJIKHYTbCH C me- CTKOM u;eHoBoM KOHKypeHIJ;J1efI, KOTopaH 6y,n;eT rrOJIe3Ha rrOTpe- 6J1TeJIHM. AJIbTepHaTJ1Ba eHoBoM KOHKypeHU;J1J1 - ,n;Ji1cpcpepeHU;J1aJ1H rrpe,n;JIOmeHJ1H, rrpou;ecca OKa3aHJ1H YCJIyr Ji1 J1MJi1,n;ma cpJ1THeC- u;eHTpa. ,n:Ji1cpcpepeHU;Ji1aU;J1H rrpe,n;JIOmeHJ1H 03HaqaeT pa3pa6oTKY HO- BbIX YCJIyr, KOTopble rr03BOJIHIOT BbI,n;eJIJ1Tb Ji1X Ji13 rrpe,n;JIOmeHJ1J1 KOHKypeHToB. r JIaBHaJI rrp06JIeMa B ,n;J1cpcpepeHU;Ji1aTJi1J1 rrpe,n;JIO- meHJi1H COCTOJ1T B TOM, QTO J1HHOBaU;J1Ji1 JIerKO KOrrJi1pYIOTCH KOH- KypeHTaMJ1. TeM He MeHee cpJi1THeC-u;eHTpbI, KOTopble perYJIHp- HO pa3pa6aTbIBaIOT J1 BHe,n;pHIOT HOBllleCTBa, rrOJIyqaIOT BpeMeH- Hqe rrpeJi1MYIII;eCTBO Ha,n; KOHKypeHTaMJi1. CPJi1THeC-u;eHTpbI J1MeIOT B03MomHOCTb BbI,l];eJIJ1TbCH KaqeCTBOM rrpe,n;OCTaBJIeHJi1H YCJIyr, YBeJIJi1QJ1BaH qJ1CJIeHHOCTb 06CJIymJ1BaIO- :r.qero rrepCOHaJIa, rrpe,l];JIaraH rrpJ1BJIeKa TeJIbHOe Ma TepJ1aJIbHOe oKpymeHJi1e, B KOTOpOM rrpOJi1Cxo,n;J1T rrpe,n;OCTaBJIeHJi1e YCJIyrJ1. J1cTJi1HHOe rrpeJi1MYIII;eCTBO Ha,n; KOHKypeHTaMJ1 B03MomHO rrOJIYQJ1Tb B TOM CJIYQae, eCJIJ1 cpJ1THeC-u;eHTp CTaHeT JIJ1,n;epOM, 255 
YCJIyrVI <pJ1THeCa 6y,n;YT aCCOU;J1J1pOBaTbCH J1MeHHO C ero Topro- BOM MapKoM. He CTOVIT 3aHJ1maTb pOJIb JIOrOTJ1rrOB J1 ToproBbIx MapoK B pOJIVI rr03J1VIOHJ1pOBaHJ1H cpVITHec-u;eHTpa. MCrrOJIb30BaHVIe e,n;J1- HOM ToproBoM MapKJ1 rr03BOHeT ceaTb STOT J1THeC-eHTp Y3HaBaeMbIM Ha pbIHKe. J1crrOJIb30BaHJ1e CJ1JIbHOM ToproBoti MapKJ1 B03MomHO B ,n;ab- HeMmeM rrpVI IIpOVI3BOCTBe rrpOQVIX TOBapOB VI YCJIyr VIHYCTpJ1VI <pVITHeca - CrrOpTJ1BHOrO IIVITaHVIH, oembI VI o6opy,n;OBaHMH. ,[(orrOJIHJ1TeJIbHbIM npeJ1MYIII;eCTBOM 6y,n;eT C03,n;aHVIe J1MVI,n;ma KOM- rrJIeKCHOCTVI B rJIa3aX rrOTeHVIaJIbHbIX rroTpe6VITeeti. OVIH VI3 HaVI60JIee s<p<peKTJ1BHbIX crroc060B ,n;VI<P<PepeHJ1a- U;J1VI YCJIyr <pJ1THeC-u;eHTpa - rrOCTOHHHoe rrpeJIOjKeHJ1e 60.rree KaqeCTBeHHbIX B cpaBHeHVIVI C KOHKypeHTaMJ1 YCJIyr. KJIIO-qOM K rrpVIBJIeqeHVIIO eJIeBOrO cerMeHTa rroKyrra TeJIeM K rroTpe6JIeHVIIO YCJIyr KOHKpeTHoro VITHec-eHTpa HBJIHeTCH yOBJIeTBOpeHJ1e omVIaHVIM rroTpe6VITeJIeM OTHOCVITeJIbHO Ka-qeCTBa YCJIyrVI. OmVI- ,n;aHVIH rroTpe6J1TeJIeM OPMVIPYIOTCH IIO,n; B03,n;eMCTBVIeM VIX rrpo- mJIoro orrbITa, VIH<popMaJ1VI 3HaKOMbIX J1 peKJIaMbI. IIoTpe6VITe- JIVI BbI6VIpaIOT <pVITHec-u;eHTp VI rroce rroceIII;eHVIH CpaBHJ1BaIOT omVI,n;aeMoe Ka-qeCTBO YCJIyrVI C <paKTVI-qeCKJ1M. ECJIJ1 BrreqaTe- HVIH 06 OKa3aHHoti ycyre He COOTBeTCTBYIOT OmJ1aeMOMY rrpe,n;- CTaBJIeHVIIO, rroTpe6VITeb TepHeT VIHTepec K <pJ1THeC-u;eHTpy, B rrpOTVIBHOM CJIy-qae OH CKJIOHeH BHOBb BOCrrOJIb30BaTbCH rrpe,n;a- raeMOM YCJIyroti. COXpaHeHJ1e VI rrOBbImeHVIe KaqeCTBa ycyr JII060M KOMrra- HJ1J1 rrpeIIOJIaraeT rrpoxom,n;eHJ1e Tpex CTa,n;VIM B rrpou;ecce ocy- m;eCTBJIeHVIH ,n;eHTeJIbHOCTVI. IIepBaH - rro,n;60p nepCOHaJIa VI ero 06y-qeHVIe. J1HCTPYKTO- pbI VI aMJ1HJ1CTpaTVIBHblti COCTaB cpJ1THeC-eHTpa ,n;OJImHbI rrpoti- TVI MHorocTyrreHqa TbIti o6yqaIOIII;J1ti rro,n;rOTOBVITeJIbHbIt1 rrepVIO,n; ,n;o Ha-qaa cBoeti rrpaKTVIqeCKoti ,n;eHTeJIbHOCTVI Herrocpe,n;CTBeH- HO C rrOCeTVITeJIHMVI KJIy6a. MCIIOb3YIOTCH 3Ha-qVITeJIbHble cpe- CTBa ,n;H OrrJIaTbI rroe3,n;OK J1 yqaCTVIH BO BceB03MomHbIX KOHBeH- VlRX, rrpOBo,n:VIMbIX BceMVIpHO npVI3HaHHbIMVI VIHCTpYKTopaMJ1 J1 256 
MeHe,n;mepaMJi1 CrrOpTJi1BHbIX KJIy60B KaK B MocKBe, TaK Ji1 B ,n;py- rJi1X CTpaHaX MJi1pa. ,n:JIH rrOBbIIlleHJi1H KOHKypeHTHorO rrpo<peCCJi10HaJIbHOrO ypOBHH rrepCOHaJIa He06xo,n;Ji1MO yqaCTJi1e BO BCeX KOHBeHJi1HX Mem,n;YHa- pO,n;HOM CJi1CTeMbI IHRSA (Mem,n;YHapO,n;HaH rrpocpeCCJi10HaJIbHaH aCCOIJ;Ji1aU;Ji1JI cpJi1THeC-eHTpOB), r,n:e C06Ji1paIOTCJI rrpe,n;CTaBJi1TeJIJi1 BCeX HarrpaBJIeHJi1t1 eHTeJIbHOCTJi1 <pJi1THeC-KJIy60B. BTOpaH CTa,n;Ji1H - 3TO BbIHBJIeHJi1e 06I..IJ;Ji1x HarrpaBJIeHJi1M Ji1 TeH,n;eHIJ;Ji1t1 CTpa TerJi1QeCKOrO rrJIaHJi1pOBaHJ1R Ma pKeTJi1Hra YCJIyr J1 pa3pa60TKa TaKTJ1KJi1 pa3BJi1TJ1H Ha pbIHKe. B xo,n:e pa60TbI He06- XO,n;Ji1MO yqeCTb MHOmeCTBO <paKTOpOB, BJIJi1.HIOI..IJ;Ji1X Ha BCIO pa6o- TY KOMrraHJi1Ji1: COCTOJIHJi1e oKpymaIOI..IJ;eM 6Ji13HeC Cpe,n;bI, ypOBeHb KOHKypeHIJ;Ji1J1 Ji1 MaKp03KOHOMJi1qeCKYIO PbIHOQHYIO CJi1TyaU;Ji1IO. TpeTb.H, 3aKJIIOQJ1TeJIbHa.R CTa,n;Ji1.H - 3TO KOHTpOJIb CTerreHJi1 y,n;OBJIeTBOpeHHOCTJi1 rroTpe6Ji1TeJIeM 06CJIymHBaHJi1eM rrpJi1 rrOMO- III;Ji1 CJi1CTeMbI aHaJIJi13a maJI06 Ji1 rrpe,n:JIOmeHJi1M, Ji13yqeHHe MHe- HJi1JI rroTpe6Ji1TeJIet1 cpJi1pMbI, CpaBHeHJi1JI Ka qeCTBa YCJIyr KOHKY- peHTOB C KaqeCTBOM C06CTBeHHbIX YCJIyr. I1oTpe6Ji1TeJIb COBepIllaeT rroKyrrKY, Ji1MeH orrpe,n;eJIeHHble rrpe,n;CTaBJIeHJi1.H 0 TOM, QTO OH XOqeT rrOJIYQJi1Tb OT rrpO,n;YKTa Ji1JIJi1 YCJIyrJi1, Ha,n;e.HCb Ha y,n;OBJIeTBOpeHJi1e CBOet1 rroTpe6HOCTJi1. Be,n;b rrpou;ecc OeHKJi1 BbI60pa He rrpeKpaI..IJ;aeTC.H cpa3Y rrOCJIe rrpJi106- peTeHJi1.H Ji1JIJi1 Ji1CrrOJIb30BaHJi1H rrpo,n;YKTa Ji1JIJi1 YCJIyrJi1, oc06eHHO, eCJIJi1 ,n;aHHblt1 TOBap 6bIJI rrpJi106peTeH B CJIYQae BbICOKOM CTerre- HJi1 3aJi1HTepeCOBaHHOCTJi1. ,n:aHHaH 3aJi1HTepeCOBaHHOCTb MomeT 6bITb o6yc JIOBJIeHa pa3- JIJi1QHbIMJi1 <paKTOpaMJi1. ECJIJi1 rOBOpJi1Tb 06 YCJIyrax <pJi1THeC-u;eHT- pa, TO 3TO MomeT 6bITb Ji1 Ji1HTepeC K 3aH.HTJi1.HM crropTOM, Ji1 He- 06XO,n;Ji1MOCTb 3aH.HTJi1t1 rro COCTO.HHJi1IO 3,n;OpOBb.H. MOTJi1BOM MomeT 6bITb Ji1 <paKT rrpJi106peTeHJi1H QJIeHCTBa B <pJi1THeC-u;eHTpe KaK OQe- pe,n;Horo aTpJi16YTa "CBeTCKOM mJi13HJi1", Ji1MJi1,n;ma, COCTO.HTeJIbHO- CTJi1 (YQJi1TbIBa.H CTOJi1MOCTb a60HeMeHTa, eHa KOToporo BapbJi1py- eTC.H OT 1000 ,n;o 4500 ,n;OJIJI.). He06xo,IJ;Ji1MOCTb y,n;epmaTb IIOTpe6Ji1TeJI.H - o,n;Ha Ji13 OCHOB- HbIX MapKeTJi1HrOBblx IJ;eJIet1. 3TO 06YCJIOBJIeHO TeM <paKToM, QTO 257 
npJi1BJIeqeHJi1e HOBbIX rrepCrreKTJi1BHbIX rroTpe6Ji1TeJIet1 - ,n;oporoc- TOHJi1M Ji1 Tpy,n;OeMKJi1M IIpOeCC. 3a Tpa TbI Ha y,n;epmaHJi1e yme Ji1MeIOIII;I1XCH rroTpe611TeJIe:ti HJi1me, qeM Ha npJi1BJIeqeHJi1e HOBbIX, CJIe,n;OBaTeJIbHO, O,n;HO Ji13 OCHOBHbIX rrpeJi1MYIII;eCTB, KOTOpble MOmeT rrpJi106peCTJi1 <pJi1THeC- KJIy6, - 3TO rrpJi1BepmeHHOCTb rroKyrraTeJIH, OCHOBaHHaH Ha pe- aJIbHOM Ji1 rrOCTOHHHOM y,n;OBJIeTBOpeHJi1Ji1 ero IIOTpe6HOCTeM B YC- JIyre. JIH HaJi1JIyqllie Koop,n;Ji1HaQJi1Ji1 pa60Tw C rroTpe6Ji1TeJIRMJi1 rrpJi1MeH.HIOTC.H HeCKOJIbKO pa3JIJi1QHbIX CJi1CTeM, KOTopble n03BO- JIHIOT nOJIyqa Tb 6bICTPYlO J1 rrOJIHYIO I1H<popMaMlO 0 IIOTpe6HOC- T.HX IIOTpe6Ji1TeJIeM. JI.H 3Toro aKTJi1BHO Ji1CrrOJIb3yeTcH KJIJi1eHTCKa.H 6a3a ,n;aH- HbIX, C rrOMoIII;bIO KOTOpO MomHO He TOJIbKO 3apaHee rrpe,n;yrr- pejK,n;aTb 06 OKOHQaHJi1Ji1 a60HeMeHTa, HO Ji1 rrOJIYQaTb ,n;orrOJIHJi1- TeJIbHYIO Ji1H<popMaJi1IO 0 rrOmeJIaHJi1.HX 11 B03MomHblX 113MeHeHJi1- HX B pa60Te Tex Ji1JIJi1 Ji1HbIX rro,n;pa3,n;eJIeHJi1J1 <pJi1THec-QeHTpa. Ha OCHOBe ,n;aHHbIX KJIJ1eHTCKOM 6a3bI pa3pa6aTbIBaIOTcH KOM- IIbIOTepHble CJi1CTeMbI yrrpaBJIeHJi1H cpJi1THeC-eHTpoM, B OCHOBe KOToporo JIemJ1T Ji1H,n;Ji1BJi1,n;yaJIbHbI rro,n;xo,n; K nOTpe6Ji1TeJIIO. 113 BbIIlleJ13JIOmeHHOro CJIe,n;yeT, qTO y,n;epmaTb rroTpe6Ji1Te- JIH MomHO, Ji1CrrOJIb3YH TaKTJi1KY peaJIJi1CTJi1QeCKJi1X OmJi1,n;aHJi1J1, Ji13- 6eraH rrpeYBeJIJi1qeHJi1M B o6eIII;aHJi1.HX, rrpOBO,n;.H orrpOCbI C QeJIbIO BW.HCHeHMH ypOBHR y,n;OBJIeTBOpeHJi1.H, CBoeBpeMeHHO pearJi1pYH Ha IIocTyrraIOIII;Ji1e maJI06bI. IT pJi1 BceM BamHOCTJi1 y,n;epmaHJi1H rrpemHJi1X rroTpe6Ji1TeJIeM 3a60TJ1TbC.H JIJi1Illb 0 COXpaHeHJi1Ji1 6bIJIO 6bI He,n;aJIbHOBJi1,n;HO. MJi1pOBOJ1 OIIbIT rrOKa3bIBaeT, qTO ,n;ame B OqeHb rrpJi1BJIeKa- TeJIbHbIX <pMTHec-eHTpax cyecTByeT TaK Ha3bIBaeMbIJ1 rrpoeHT "HeB0306HOBJIeHeB". ,n:aHHaH CTaTJi1CTJi1Ka 6a3Ji1pyeTC.H Ha Ji1CCJIe- ,n;OBaHJi1Ji1 pbIHKa CIlIA B 1990-2000 rr. Ji1 POCCJi1Ji1 1996-2000 rr. MeTo,n; I1CCJIe,n;OBaHJi1H - orrpe,n;eJIeHJi1e COOTHOIlleHJi1.H KOJIJi1QeCTBa ,n;eJ1CTBYIOJi1X IIOTpe6Ji1TeJIeJ1 B TeQeHJi1e IIepBoro ro,n;a K KOJIJi1Qe- CTBY rroTpe6Ji1TeJIeJ1 B TeQeHJi1e BToporo ro,n;a, Ji1CKJIIOQa.H BHOBb npJi106peTeHHwe a60HeMeHTw. 258 
HOBbIM rroTpe6J1TeJIb - 3TO rroTpe6J1TeJIb, rrpJ106peTaIOIII;J1M a60HeMeHT B ,n;aHHOM <pJ1THeC-eHTpe BrrepBble. IIoTpe6J1TeJIb rrpO,n;JIeBaIOIII;J1ti - 3TO rroTpe6J1TeJIb, rrepeO<pOpMJ1BllIJ1M CBOM a6o- HeMeHT Ha CJIe,n;YIOIII;J1M CpOK. I1,n;eaJIbHbIM rrOJIOmeHJ1eM ,n;eJI CQJ1TaeTC.H 60JIee 800/0 rrpo- ,n;JIeHJ1.H a6oHeMeHToB rro pe3YJIbTaTaM ro,n;a. TaKoe rrOJIOmeHJ1e eJI ,n:aJIeKO He Be3,n;e. HOpMaJIbHOM rrpJ13HaeTC.H CJ1TyaQJ1.H, Kor,n;a B cpJ1THeC-QeHT- pe rrpOQeHT rrpo,n;JIeHJ1.H COCTaBJI.HeT 50-800/0. OTHOllleHJ1e rroTpe6J1TeJIeM K KOMrraHJ1J1 BO MHorOM 3aBJ1CJ1T OT HaCTpOeHJ1.H rrepCOHaJIa. YrrpaBJI.HIOIII;J1e, OTBeTCTBeHHble 3a pa60TY rrepCOHaJIa, ,n;OJImHbI y,n;eJI.HTb rrOBbIIlleHHoe BHJ1MaHJ1e pa3pa6oTKe CMCTeMb! rro,n;,n;epmKJ1 J1 B03Harpam,n;eHJ1.H COTpy,n;HJ1- KOB 3a BblCOKoe KaQeCTBO o6CJIymJ1BaHJ1.H. Heo6xo,n;J1MO perYJI.HpHO rrpOBep.HTb CTerreHb y,n;oBJIeTBOpeH- HOCTJ1 He TOJIbKO rroTpe6J1TeJIeM, HO J1 COTpy,n;HJ1KOB, KOTOpa.H MomeT rrOBblIIIa TbC.H, eCJIJ1 KOMrraHJ1.H rrpOBo,n;J1T rJ16KYIO rrOJIJ1TJ1- KY B OTHOllIeHJ1J1 OKa3aHJ1.H rrOMOIII;J1 B pellleHJ1J1 mJ13HeHHbIX rrpo- 6JIeM - BbI,n;eJIeHJ1e Kpe,n;J1TOB Ha rroKyrrKY MalllJ1HbI, KBapTJ1pbI, Me,n;t1IJ;J1HCKOe CTpaXOBaHJ1e J1 T. ,n;. BonpOCbl/{lIH CaMOKOHTpOllH 1. Ka'K08'bL oco6e1i1iocmu Map'KemU1iza ifjum1iec-'4-e1impoB? 2. Ka'Kue YC./Lyzu ljJum1iec-1te1impo8 JL8./LJL1OmCJL npuopumem- 1i btM U ? 3. OnuUtume On'bLm Map'KemU1iza ifJum1iec-1.fe1impOB 3a py- 6eJICOM. 7 .4. UeKOTOpbIe f»>HHaHcoBbIe oco6eHHOCTH f»>YHHOHHpOBaHHB 4>HTHec.eHTpOB B rrpoQecce <POpMJ1pOBaHJ1.H QeH Ha YCJIyrJ1 cpJ1THeC-eHTpa B03MomHO J1CrrOJIb30BaHJ1e ,n;BYX Mo,n;eJIeM: . OpJ1eHTaQJ1.H Ha KOHKypeHToB; . MeTO,n; rroTpe6J1TeJIbCKOM CTOJ1MOCTJ1. 259 
IT pJi1 cpOpMJi1pOBaHJi1Ji1 pbIHKa <pJi1THeC- YCJIyr, neHI- qaIII;e BCerO YCTaHaBJIJi1BaIOTCJI B 3aBJi1CJi1MOCTJi1 IIOTpe6Ji1TeJIJI 3anJIa TJi1Tb 3a YCJIyry. 1103TOMY CPT "¥OPJI,n; KJIacc" B HaqaJIe CBOeM ,n;eHTeJIbHOCTJi1 V u;eHbI, Ji1CXO,n;H Ji13 Kpe,n;Ji1TOCrroco6HOCTJi1 CBOJi1X rrOTD'- pOM, BbIllle,n;lllJi1M Ha pbIHOK <pJi1THeC-u;eHTp YCTaH C yqeTOM Kpe,n;Ji1TOCIIOCo6HOCTJi1 IIOTpe6Ji1TeJIeM Ji1 "¥ OpJI,n; KJIacc", KOTOpbIM rr03Ji1U;Ji10HJi1pOBaJI ceOH 't.l HbIM u;eHTp. Cero,n;HH B OCHOBe o6pa30BaHJi1H eH Ha r . - - a60HeMeHT - JIemJi1T rrpJi1HJi1rr OpJi1eHTaU;Ji1Ji1 Ha  <POpMJi1pOBaHJi1Ji1 u;eH Ha rrpoqJi1e YCJIyrJi1 - MeT!, KOM CTOJi1MOCTJi1. TeOpeTJi1qeCKJi1 B03MomHO Ji1 Ji1CrrOJIb30Ba?.. JIJi1 - "ce6eCT0Ji1MOCTb + rrpJi16bIJIb", HO rrpaKT He rrpJi1MeHHeTCH, rrOCKOJIbKY pbIHOI. ,L(OXO,n;bI <pJi1THeC-u;eHTpa COCTOHT Ji13 rrOl. mJi1 OCHOBHbIX Ji1 ,n;orrOJIHJi1TeJIb... nOCTynJIeHHH ,n;eHemHbIX cpe,n;c I n n OCHOBHa» j..{onOJ1HHTeJ1bH&. j..{onOJ1HHTeJIbHa> j..{onOJIHHTeJ1bHa» j..{onOJIHHTeJIbHa» j..{onOJIHHTeJIbHa» j..{onOJIHHTeJIbHa» j..{onOJ1HHTeJIbHa» Pacxo,n;Ho-<pJi1HaHCOBaH oco6eHHOCTb <py- <pJi1THeC-u;eHTpa COCTOJi1T B TOM, qTO OCHOBHble - CH cpJi1KCJ1pOBaHHbIMJi1 - 3a Tpa TbI Ha co,n;epmaHJ-. KOMMYHaJIbHble rrJIa TemJi1, a peH,n;y rrOMeru;eHJi1H. - TY rrepCOHaJIa. IT03TOMY ,n;OCTJi1meHJi1e KpJi1TJi1QeCKv' 6eJIbHOCTJi1 03HaqaeT, QTO Kam,n;bIM 3apaOOTaHHbIJ- YCTaHOBJIeHHOM TOQKJi1 peHTa6eJIbHOCTJi1 03HaQaeT ... 260 
OCHOBHbIMJ1 COCTaBJIHIOI..IJ;Ji1MJi1 paCXO,n;OB HBJI.HIOTC.H 3a pa50T- Ha.H rr.rraTa rrepCOHaJIa, apeH,n;a rrOMeeHJ1.H, CTOJ1MOCTb rrpHBJIe- qeHJi1.H KarrVlTaJIa J1 paCXO,n;bI Ha Ma pKeTJi1Hr. TaKJi1M 06pa30M, 3<pcpeKTJi1BHOe <PYHKJ10HJi1pOBaHJ1e CPJ1T- HeC-eHTpa B COBpeMeHHbIX YCJIOBJi1.HX 06eCrreQJi1BaeTC.H 3a CqeT rrpaBJi1JIbHO nOCTpOeHHOM CJi1CTeMbI a,n;MJi1HJi1CTpJi1pOBaHJi1.H Ji1 YQeTa 3KOHOMJi1KO-a,n;MJi1HJ1CTpa TJi1BHbIX OC06eHHocTeti rrpe,n;rrpJi1HJi1Ma TeJIb- CKOM ,n;e.HTeJIbHOCTJi1 B 06JIaCTJi1 <pJi1TH€Ca, BK.rrIOQaIOI..IJ;eM B ce6.H C.rre,n;YIOI..IJ;Ji1e OCHOBHble HarrpaBJIeHJi1.H: 1. AHaJIJi13 pbIHKa, pa3pa6oTKa MapKeTJi1HrOBOM CTpaTerJi1Ji1. 2. OpraHJi13aJi10HHa.H CTpYKTypa Ji1 B3aJ1Mo,n;ei1cTBJi1e CTPYK- TypHbIX rro,n;pa3,n;e.rreHI1M. 3. PeJi1HjKJi1HJ1pJi1Hr ,n;e.HTe.rrbHOCTJ1. 4. I1HHOBaIJ;Ji1Ji1 Ji1 Ka qeCTBO YCJIyr. 5. .n:J1BepcM<pJi1KaJi1.H Ji1 ,n;Ji1<pcpepeHIJ;Ji1aJi1.H. BonpOCbl4fla CaMOKOHTpOfla 1. Ka'KOBbl nymu n08blWe1iUJL 3ifJcjJe'KmU81iOCmU pa60mbL cjjum1iec-1{e1impoe? 2. OnuUlume oco6e1i1iocmu cjJOpMup08a1iUJL 1te1i 1ia YC./Lyzu cjJum1iec-1{e1impo8. 
rllaBa 8. HHOpMHOHHbIiI cepBHc H HHTeHCHBHbIe TeXHOllOrHH - B cepBHcHoH AeBTellbHOCTH 8. I. C03AaJlHe HH4>OpMHOHHbIX 6aJ1KOB H 6a3 AaJlHbIX B 0611aCTH npHMeHeHHB TeXHHKH H TeXHOllOruH B c4>epe ycayr 3<P<PeKTJi1BHOCTb pa60TbI CepBJi1CHbIX rrpe,n;rrpJi1HTJi1M BO MHO- rOM 3aBJi1CJi1T OT KaqeCTBa Ji1CrrOJIb3yeMblx Ji1H<popMaJi10HHbIX Tex- HOJIOrJi1t1. BOJIbIllJi1HCTBO Ji1H<popMaJi10HHbIX CJi1CTeM, CYIII;eCTBOBaB- lllJi1X paHee, COCTOHJIO Ji13 pa3p03HeHHOM Ji1H<popMaJi1Ji1, KOTopaH rrOCTaBJIHJIaCb, KaK rrpaBJi1JIO, 6e3 yqeTa cOBoKyrrHOCTJi1 BCet1 Ji1Me- IOI..IJ;et1CH Ji1H<popMaJi1Ji1 Ji1 Ji1HTepeCOB nOJIb30Ba TeJIeM. MH<popMaTJi13aJi1H 06m;eCTBa rrpOJi1Cxo,n;Ji1T C TeMrrOM, B,n;Boe npeBbIlllaIOIII;eM TeMrr rrpJi1pOCTa BaJIOBOrO HaJi10HaJIbHOrO rrpo- ,n;YKTa, Ji1 rrpJi1HOCJi1T XOPOlllYIO 3KOHOMJi1qeCKYIO OT,n;aqy. B pa3BJi1- TWX KarrJi1TaJIJi1CTJi1QeCKJi1X CTpaHax KarrJi1TaJIbHWe BJIOmeHJi1H B 3TO HarrpaBJIeHJi1e rrpJi1HOCHT rrpJi16bIJIb ,n;o 3-5 ,n;OJIJI. Ha 1 ,n;OJIJI. 3aTpaT. COBpeMeHHbIM rrpoecc BHe,n;peHJi1H Ji1H<popMaJi10HHbIX Tex- HOJIOrJi1M rrpo,n;BJi1raeTCH OT aBTOMa TJi13aJi1J1 OT ,n;eJIbHbIX <PYHKJi1t1, BblrrOJIHHeMblX nepCOHaJIOM CepBJi1CHOrO rrpe,n;rrpJi1HTJi1H, K oXBaTY BceM ccpepbI ero ,n;eHTeJIbHOCTJi1 Ji1 ,n;aJIee K CJi1CTeMHOM aBTOMaTJi1- 3aJ1Ji1, rrpe,n;rroJIaraIOIII;eM C03,n;aHJi1e rrporpaMM, He TOJIbKO pea- JIJi13YIOm;Ji1X Te Ji1JIJi1 Ji1Hble <PYHKJi1Ji1 (o6pa6oTKa Ji1 KOJIJi1QeCTBO oTKa30B, rrpOrH03Ji1pOBaHJi1e, KOJIJ1QeCTBO 3arraCHbIX QaCTeM Ji1 T. ,n;.), oCBo6om,n;aIOIII;Ji1e yrrpaBJIeHQeCKJi1M Ji1 TeXHJi1QeCKJi1M rrepCOHaJI OT 262 
PYTJ1HHbIX OrrepaJ1M, HO J1 yqJ1TbIBaIOIII;J1X rrCJ1XOJIOrJ1qeCKJ1e aCrreKTbI ero B3aJ1Mo,n;eMCTBJ1H C 3JIeMeHTaMJ1 caMOM CJ1CTeMbI. BOJIblllOe BJIJ1HHJ1e Ha pa3BJ1TJ1e BJ1,n;OB CepBJ1CHbIX YCJIyr J1 rrpe,n;rrpJ1HTJ1M CepBJ1Ca OKa3bIBaeT YBeJIJ1QeHJ1e J1HTeHCJ1BHOCTJ1 OTKa30B, qaCToTbI OTKa30B 6bITOBbIX MalllJ1H J1 rrpJ160pOB B nepJ1- o,n; rapaHTJ1HOrO J1 rrOCJIerapaHTJ1MHOrO CpOKOB J1 Bwpa6oTaB- lllJ1X CBOM TeXHJ1QeCKJ1M pecypc. B03HJ1KaeT Heo6xo,n;J1MOCTb BOCCTaHOBJIeHJ1H J13HOllleHHbIX arperaTOB, Y3JIOB J1 ,n;eTaJIeM 6bITOBbIX MalllJ1H J1 rrpJ160pOB, TaK KaK BblrrYCK 3arraCHbIX ,n;eTaJIeM Ha CHHTYIO C rrp0J13Bo,n;CTBa 6bI- TOBYIO TeXHJ1KY 3aQaCTYIO He OCYIII;eCTBJIHeTCH. ,n:JIH KaqeCTBeHHoro J1 OrrepaTJ1BHOrO BblrrOJIHeHJ1H YCJIyr rro peMOHTY Ha rrpe,n;rrpl1HTJ1HX C03,n;aIOTCH CJIym6bI, rrOJIyqaIOIII;J1e J1 o6pa6aTbIBaIOIII;J1e BCIO J1H<popMaJ1IO no peMOHTY (BOCCTaHOBJIe- HJ1IO, J13rOTOBJIeHJ1IO), rrpOeKTJ1pOBaHJ1IO J1 ,n;OBo,n;Ke 6bITOBbIX Ma- lllJ1H J1 rrpJ160pOB (XOJIO,lJ;J1JIbHJ1KOB, CTJ1paJIbHbIX MalllJ1H J1 T. ,n;.), KaK OTeQeCTBeHHoro, TaK J1 3apy6emHoro rrp0J13Bo,n;CTBa. I13YQeHJ1e Ha,n;emHOCTJ1 6bITOBbIX MalllJ1H J1 rrpJ160pOB OCHO- BbIBaeTCH Ha J1CrrOJIb30BaHJ1J1 COBpeMeHHblx J1H<popMaJ10HHbIX TeXHOJIOrJ1M. MHOrJ1e CepBJ1CHble rrpe,n;rrpJ1HTJ1JI OCHaIII;eHbI KOM- rrbIOTepaMJ1, 06'be,n;J1HeHHbIMJ1 B JIOKaJIbHble CeTJ1. IIpJ1 rr03TarrHOM rrOCTpOeHJ1J1 J1H<popMaJ10HHOM CeTJ1 B ccpe- pe CepBJ1Ca O,n;HJ1M J13 rrpOMemYTOQHbIX lllarOB HBJIHeTCH J1CrrOJIb- 30BaHJ1e J1HTepHeTa ,n;JIH KOHTaKTOB Mem,n;y CepBJ1CHbIMJ1 rrpe,n;- rrpJ1HTJ1HMJ1 B POCCJ1J1 J1 CTpaHax CHr. BHe,n;peHJ1e J1H<popMaJ10HHbIX TeXHOJIOrJ1M B c<pepy CepBJ1- ca Tpe6yeT peIlleHJ1H pH,n;a 3a,n;aQ: . C03,n;aHJ1H orrepaTopOM 6a3bI ,n;aHHbIX 0 3apy6emHoM J1 OTe- QeCTBeHHOM rrapTHepe, CTpaHe, cpJ1pMe, cTa6J1JIbHOCTJ1 pa60TbI npe,n;rrpJ1HTJ1H, CTOJ1MOCTJ1 rrpo,n;YKJ1J1 J1 YCJIyr; '. aHaJIJ13a PbIHOqHOrO crrpoca J1 eH Ha pa3JIJ1QHble TJ1rrbI J1 Mo,n;eJIJ1 6bITOBbIX MalllJ1H J1 rrpJ160pOB OTeQeCTBeHHoro J1 3apy- 6emHoro rrp0J13Bo,n;CTBa; . <POpMJ1pOBaHJ1H J1H<popMaIJ;J1J1 CrrpaBOQHOrO J1 peKJIaMHOrO xapaKTepa 0 <PYHKJ10HaJIbHbIX, 3prOHOMJ1QeCKJ1X J1 3CTeTJ1QeC- KJ1X CBOMCTBax 6bITOBbIX MalllJ1H J1 rrpJ160pOB; 263 
. <POpMJ1pOBaHJ1JI CMCTeMbI yqeTa VI KOHTpOJIH BblrrOJIHeHJ1H ,n;OrOBOpOB C 3aBO,n;aMJ1-J13rOTOBJ1TeJIHMJ1, cpJ1HaHCOBbIX B3aJ1MO- paCqeTOB CepBVICHOrO npe,n;rrpJ1HTJ1H C rrOCTaBr..u;VIKaMJ1 6bITOBbIX MaIIIVIH VI rrpJ160pOB; . J1CCJIe,n;OBaHJ1H BCeX OTKa30B, HeJ1CrrpaBHOCTet1 VI ,n;e<peK- TOB, J1MeBlIlVIX MeCTO B rrepVIO,n; rapaHTJ1i1Horo VI rrOCJIerapaHTVIi1- HOrO CpOKa peMOHTa J1 aHaJIVI3 TeXHOJIOrVIqeCKOrO VI rrp0J13BO,n;- CTBeHHOrO rrpoecca; . pa3pa60TKVI VI BHe,n;peHVIH MepOrrpVI.fITVIM rro rrOBbIllleHVIIO Ha,n;emHOCTVI BblrrYCKaeMOM VI peMoHTVIpyeMoi1 rrpo,n;YKVIVI J1 CTa- 6VIJIbHOCTM rrp0Ji13Bo,n;CTBa, a TaKme C03,n;aHJi1H HOBbIX KOMrrOHeH- TOB, MaTepJi1aJIOB Ji1 nporpeCCJi1BHbIX MeTo,n;OB peMOHTa 6bITOBbIX MallIJi1H Ji1 rrpJi160pOB; . <POpMJ1pOBaHJi1R ,n;OKYMeHTaJi1Ji1 npJi1 rrpJi1eMe 3aRBOK Ha pa3JIJi1qHble BJi1,n;bI CepBJ1CHbIX pa60T (YCJIyr). COBpeMeHHble Ji1H<popMaJi10HHble 6aHKJi1 Ji1 CJi1CTeMbI 06MeHa Ji1H<popMaIJ;Ji1eM CTpOJITCR Ha Ji1HTepeCax KOHKpeTHbIX rroTpe6Ji1Te- JIet1 Ji1 ,n;epma TeJIet1 Ji1H<popMaJi1Ji1, OXBa TbIBaIOT MaKCJi1MaJIbHOe KOJIJi1QeCTBO CBe,n;eHJi1M. C03,n;aHJi1e Ji1H<popMaJi10HHbIX 6aHKOB Ji1 6a3 ,n;aHHbIX CJIymJi1T OCHOBOM rrOJIHOrO pa3BVlTJi1H MapKeTJi1Hra B c<pepe CepBJ1Ca. Opra- HJi13aIJ;VIH Ji1 pa3BJ1TJi1e Ma pKeTJi1Hra B OTpaCJIJi1 Ji1 B 06JIaCTJ1 HaYQ- HO-TeXHJi1QeCKOrO rrporpecca RBJIHeTCH Heo6xo,n;J1MOM ,n;eHTeJIbHO- CTbIO. LJeM paHbllle CepBJi1CHble OpraHJi13aJi1J1 rrepei1,n;YT K orrepa- TJ1BHOMY MapKeTJi1Hry, OpJi1eHTJi1pOBaHHOMY Ha pbIHOK, TeM CKO- pee rrepei1,n;YT K YCKopeHJi1IO HaYQHO-TeXHJi1QeCKOrO rrporpecca. I1epcrreKTJi1BHbIM HarrpaBJIeHJi1eM ,n;eJITeJIbHOCTJi1 HBJIHeTCR CO- 3,n;aHJi1e 6aHKOB ,n;aHHbIX, 06eCrreQJi1BaIOJi1X rroTpe6Ji1TeJIeM Ji1H<Pop- MaJi1ei1 0 rrOJIOmeHJ1Ji1 Ha pbIHKe, rrepCneKTJi1BaX pa3BJi1TJi1H crrpoca. I1pJi1MepOM TaKoro 6aHKa ,n;aHHbIX HBJIHeTCR OTpaCJIeBaR KOMrrJIeK- CHaR CI1CTeMa MallIJi1H (ORCM), pa3pa6oTaHHaR POC6bITCOI030M PCP. )]:0 He,n;aBHero BpeMeHJi1 B CJ1CTeMe CepBJi1CHOrO o6CJIymJi1Ba- HJi1H HaCeJIeHJi1H He cyr..u;eCTBOBaJIO e,n;Ji1HOM Ji1H<popMaJi10HHOM CJ1- CTeMbI, rr03BOJIRIOrn;eM c,n;eJIaTb rrepCrreKTJi1BHbIM aHaJIJi13 HaYQHO- TeXHJ1QeCKJi1X pa3pa6oTOK, oTo6paTb rrpo,n;YKJi1IO, ,n;aIOIII;YIO rrpe,n;- rrpJi1RTJi1HM peaJIbHYIO rrpJ16bIJIb. 264 
Ha rrpOTHmeHJ1J1 BCerO rrepJ1o,n;a pa3BJ1TJ1H 6bITOBOrO o6cJIY- mJ1BaHJ1H MaIIIVIHOCTpOJ1TeJIbHbIM KOMrrJIeKC BblrrYCKaJI MaJIO CO- BpeMeHHOM TeXHVIKVI ,n;JIH CepBVICHbIX rrpe,n;rrpVIHTVIM. I1pOVI3BO,n;- CTBO 6bIJIO BTOpOCTerreHHbIM, peCypCbI ,l];JIH rrp0J13BO,n;CTBa <POp- MVIpOBaJIVICb rro OCTa TO"LIHOMY rrpVIHJ1rry. 3TO rrp11BeJIO K TOMY, "LITO 60JIblllaH "LIaCTb o6oPy,n;OBaHVIH, MalllJ1H VI VlHCTpYMeHTOB, rrpVIMeHHeMbIX B TeXHOJIOrVI"LIeCKVIX rrpo- eccax 6bITOBoro 06CJIymVIBaHVIH, 3aVIMCTBOBa.rraCb VI3 ,n;PyrVIx OTpaCJIeM Hapo,n;Horo X03HMCTBa, o6oPy,n;OBaHVIe pa3pa6aTWBa- JIOCb C Y"LIeTOM Tpe60BaHVIM 3TVIX OTpaCJIeM. I1pVIMeHeHVIe 3Toro o6oPy,n;OBaHMR rrpVlBeJID K cpOpMVIpOBaHVIIO TeXHOJIOrJ1"LIeCKVIX e- rrO"LIeK, r,n;e o6oPy,n;OBaHJ1e rrJIOXO YB.H3aHO Mem,n;y C060M rro CBO- J1M TeXHVIKO-8KOHOMJ1"LIeCKVIM xapaKTepVICTJ1KaM. TaKoe rrOJIome- HJ1e rrpJ1Bo,n;J1T K He,n;0J1CrrOJIb30BaHJ1IO Ha 40-500/0 rrpJ1MeHHeMo- ro o6oPy,n;oBaHJ1.H, HVI3KOM rrp0J13Bo,n;VITeJIbHOCTVI Tpy,n;a, rrepe- pacxo,n;y 3HepreTJ1QeCKVIX pecypcoB, HJ13KOM <POH,n;ooT,n;a"LIe J1, KaK CJIe,n;CTBVIe, Heo6ocHoBaHHoMY 3aBbIllleHVIIO ce6ecToVIMoCTVI o6cJIY- :>KVIBaHVI.H. 06opy,noBaHVIe, C03,n;aBaeMoe crreIJ;J1aJIbHO ,n;JI.H rrpe,n;rrpJ1H- TJ1M 6bIToBoro 06CJIymVIBaHJ1H, TaKme He rro,n;BepraJIOCb KOMrr- JIeKCHOM oeHKe 11 aHaJIJ13Y C Y"LIeTOM 06I..IJ;eOTpaCJIeBbIX 3a,n;a"LI. Ero C03,n;aHVIe HOCVIJIO BO MHorVIX CJIY"LIa.HX 6eCCVICTeMHbIM J1 JIO- KaJIbHbIM xapaKTep. 3TO rrpVIBeJIO K ,n;pyroM KpaMHOCTVI - "LIpe3- MepHOM crreIJ;J1aJIJ13aIJ;J1J1. Pa3pa6oTKa o6opy,n;OBaHVIH CrreVIaJIbHO ,n;JIH o,n;Horo TeXHOJIOrJ1"LIeCKOrO rrpoecca, 6e3 Y"LIeTa ,n;pyrJ1X rrpo- eCCOB, B KOTOpbIX 3TO o6opy,n;OBaHVIe TaKme MOme'1' J1CrrOJIb30- BaTbCH, rrpVIBeJIO K pa3pa6oTKe 60JIblllOrO KOJIJ1"LIeCTBa pa3JIVIQ- HbIX TeJIemeK, crreU;J1aJIbHbIX CTOJIOB J1 CTeJIJIameM (HarrpVIMep, O,n;HVIX TOJIbKO TeJIemeK pa3pa6oTaHO OKOJIO 30 HaVIMeHoBaHVIM). B cepVIIO rrOlllJIJ1 JIVIlllb e,n;VIHVIIJ;bI, a OCTaJIbHble pa3pa6oTKVI OCTa- JIJ1Cb "JIemaTb Ha rrOJIKe". ,ZJ:pyrJ1MJ1 CJIOBaMVI, ,n;eHbrVI B pa3pa6oT- KY o6opy,n;oBaHJ1H 6bIJIJ1 BJIOmeHbI, a OT,n;aqa OKa3aJIaCb MVI3ep- HaM. BOJIee Taro, Y3KocrreVIaJIJ13J1pOBaHHoe o6opy,n;OBaHJ1e HeJIb3.H BblrrYCKa Tb 60JIbIIIJ1MJ1 rra pTVIHMJ1, a 3TO HarrpHMYIO CKa3bIBaeTC.H Ha YBeJIJ1QeHJ1VI eHbI o6opy,n;OBaHJ1H. 265 
Ho CaMaH rJIaBHaH rrpJi1qJi1Ha HeS<p<peKTJi1BHOrO BJIOmeHJi1H ,n;eHer - STO pa3pa60TKa 060py,n;OBaHJi1H ,n;JIH OT,n;eJIbHOM orrepa- Ji1Ji1, 6e3 YBH3KJ1 TeXHJi1QeCKJi1X XapaKTepJi1CTJi1K HOBOrO 060py,n;0- BaHJi1H C rrpe,n;rneCTBYIOIII;Ji1MJi1 Ji1 nOCJIe,n;YIOIII;Ji1MJi1 OrrepaJi1HMY1. 3TO rrpJi1BO,n;Ji1T K TOMY, qTO BHe,n;peHJi1e HOBOrO 060Py,n;OBaHJi1H Ha OT- ,n;eJIbHOJ1 orrepaJi1Ji1 He rrOBbIlllaeT rrp0Ji13Bo,n;Ji1TeJIbHOCTb Ji1 He CHJi1- maeT ce6eCT0Ji1MOCTb pa60T, TaK KaR xapaKTepJi1CTJi1KJi1 Bcero Tex- HOJIOrHQeCKOrO rrpoecca orrpe,n;eJIHIOTCH He O,n;HOM orrepaJi1eH. TOJIbKO COrJIaCOBaHHoe peIlleHJi1e Bcex "Y3KJi1X" MeCT MomeT ,n;aTb CYIII;eCTBeHHoe rrOBbIllleHJi1e <POH,n;OOT,n;a QJi1. PeaJIJi130Ba Tb KOMrrJIeK- CHbIM rro,n;xo,n; B pa3pa60TKe HOBOti TeXHJi1KJi1 rr03BOJIHeT OTpaCJIe- BaH KOMrrJIeKCHaH CJi1CTeMa MaIllJi1H, rrpJi160pOB Ji1 060py,n;OBaHJi1H (OKCM). TaKaH CJi1CTeMa ,n;aeT B03MomHOCTb OCYIII;eCTBJi1Tb rrOJIHbIM aHaJIJi13 TeXHOJIOr11QeCKJ1X rrpoeCCOB, KaK C 06III;eOTpaCJIeBOM, TaK Ji1 C TOQKJi1 3peHJi1H OT,n;eJIbHbIX rpyrrrr YCJIyr C YQeTOM KOH'bIOHKTY- pbI CJIOmJi1BlllJi1rOCH pbIHKa 060py,n;OBaHJi1H. IIpHMeHeHJi1e OKCM rr03BOJIHeT 3HaQJi1TeJIbHO 3KOHOMJi1Tb cpe,n;CTBa, HarrpaBJIHH Ji1X TOJIbKO Ha pa3pa60TKY KOMrrJIeKTOB 060py,n;OBaHJi1H rrepBOOQepe,n;- HOM BamHOCT11 11 ,n;aIOIII;Ji1X rrp11 BHe,n;peHJi1Ji1 MaKCJi1MaJIbHbIM 3<P- <peRT. IToHBJi1JIaCb B03MomHOCTb BbIHBJi1Tb KOHeHTpaJi1IO HeJi1C- rrOJIb30BaHHbIX MOIII;HOCTeM, HaqaTb rrJIaHOMepHYIO Mo,n;epHJi13a- Ji1IO Herrpo<pJi1JIbHOrO 060py,n;OBaHJi1H, a TaKme paCIllJi1pJi1Tb Y3- KYIO crreJi1aJI113aJi1IO 060py,n;OBaHJi1H, BbIrrYCKaeMoro c06CTBeH- HbIMJi1 CJi1JIaM11. <PaKT11QeCKJi1 rrJIaHJi1pOBaHJi1e OCYIII;eCTBJIHeTCH Ha aBTOMaTJi1- 3Ji1pOBaHHOM pa60QeM MeCTe (APM) "KOCMOC", KOTOpbIM 6a3Ji1py- eTCH Ha 6aHKe ,n;aHHbIX OKCM. APM rr03BOJIHeT Ha JII060M ro,n; c,n;eJIaTb "cpe3" Ji1 npOaHaJIJi13Ji1pOBaTb, KaKYIO HOMeHKJIaTYPY 060- py,n;OBaHJi1H He06xo,n;Ji1MO pa3pa60TaTb, Mo,n;epHJi13Ji1pOBaTb Ji1JIJi1 CHHTb C rrp0113Bo,n;CTBa, a TaKme OeHJi1Tb, KaROM ,n;JIH 3Toro rro- Tpe6yeTcH HaYQHbIM nOTeHJi1aJI, CKOJIbKO 3TO 6y,n;eT CTOJi1Tb 11 KaKOM ,n;aCT 3<p<peRT. Pa60Ta rro KOppeKTJi1pOBKe Ji1 rrOrrOJIHeHJi1ID rracrropTOB Tex- HOJIOrJi1QeCKOrO 060Py,n;oBaHJi1.fI npOBo,n;Ji1TCH nOCTO.HHHO. JJ:pyrJi1MJi1 CJIOBaMH, B 6a3e ,n;aHHbIX Bcer,n;a Haxo,n;Ji1TCH CaMa.H CBema.H Ji1 266 
rrOJIHaR Ji1H<pOpMaJi1H. TaKaH rrpaKTJi1Ka rapaHTJi1pyeT, qTO HJi1 O,n;HO HaJi1MeHOBaHl1e o6opy,n;OBaHJi1H He 6y,n;eT ynYIII;eHO Ji13 BJi1,n;a Ji1 B CJIyqa e ero CHHTJi1H C rrp0Ji13Bo,n;CTBa Ji1JIJi1 MOpaJIbHOrO 113Hoca Bce- r,n;a 6y,n;eT rrOCTaBJIeH Borrpoc 0 ero Mo,n;epHJi13aQI1Ji1 Ji1JIJi1 3aMeHe HOBOM pa3pa6oTKOM. HeMaJIOBamHOe 3HaqeHJi1e BO BHe,n;peHJi1Ji1 HOBoro o6opy,n;o- BaHJi1H Ji1MeeT KOMrrJIeKTaJi1H Ji1 cHa6meHJi1e. IIocTaBKJi1 e,n;Ji1HJi1qHO- ro, rrYCTb ,n;ame caMoro COBpeMeHHoro, o6opy,n;OBaHI1H HJi1Kor,n;a He ,n;a,n;YT Toro 3<p<peKTa, KaKOM MomeT ,n;aTb KOMrrJIeKT o6opy,n;o- BaHJi1H, rro,n;o6paHHblt1 B COOTBeTCTBJi1Ji1 C OKCM. IIpaKTJi1qeCKJi1, HI1QerO He BKJIa,n;bIBaH, TOJIbKO cpOpMJi1PYH OrrTMMaJIbHble KOMrr- JIeKTbI, rro,n;o6paHHble ilK, MomHO 3HaQJ1TeJIbHO rrOBbICJi1Tb rrpo- Ji13Bo,n;Ji1Te JIbHOCTb. OCHOBHOM OTJIJi1QJi1TeJIbHOM QepTOt1 pa3pa6oTaHHoM OKCM HBJIHeTCH npJi1HQl1rr ee ,n;aJIbHet1111erO pa3BJi1TJi1H, 3aKJIIOQaIOIII;Ji1J1- CH B TOM, QTO CJi1CTeMa rr03BOJIHeT Ji1 rrpe,n;YCMaTpJi1BaeT rrOCTOHH- Hoe COBeprneHCTBOBaHJi1e rrYTeM BBe,n;eHJi1H HOBbIX rrpOQeCCOB, HOBbIX BJi1,n;OB o6opy,n;OBaHJi1H, COBepllleHCTBOBaHJi1H J1H<popMaQJi1- OHHoro 06eCrreQeHJi1H. B HaCTOHIII;ee BpeMH OTpaCJIeBaH KOMrrJIeKCHaH CJi1CTeMa Ma- lllJi1H rrpe,n;CTaBJIHeT C060M pa3BeTBJIeHHYIO MHoroypOBHeBYIO Ji1H- <popMaJi10HHYIO CJi1CTeMY, KOHTpOJIJi1pyeMYIO CJi1CTeMOt1 yrrpaBJIe- HJi1JI 6a3aMJi1 ,n;aHHbIX (CYB,LI:), pa60TaIOr..u;eM B cpe,n;e H3bIKa BbICO- Koro ypOBHH ",LI:J1AMC" Ji1 pH,n;a ,n;pyrJi1x. OCHOBOt1 CJi1CTeMbI HBJIH- eTCH 6a3a ,n;aHHbIX (E,LI:) rracrropTOB TeXHOJIOrJi1QeCKOrO o6opy,n;o- BaHJi1H, OCHaCTKJi1 11 Ji1HCTpYMeHTa, KOTopble pacrrpe,n;eJIeHbI rro rpyrrrraM, OTpamaIOIII;Ji1M crreQJi1<pJi1KY o6opy,n;oBaHI1H Ji1, ,n;o HeKO- TOpOM CTerreHJi1, OTpaCJIeBble rrpJi13HaKJi1. C rrOMOIII;bIO CYB,n: Ji1 rraKeTa, rrpJi1KJIa,n;HbIX rrporpaMM 6Ji16JIJi10TeKa rracrropToB rrepecTpo- eHa B eIII;e O,n;HY 6a3Y ,n;aHHbIX 60JIee CJIOmHOrO xapaKTepa, Ji1Me- IOr..u;yIO o6pa THYIO CBH3b C rrepBOt1. 3TO B,n: TeXHOJIOrJi1QeCKJi1X e- rrOQeK C QeTblpbMH ypOBHHMJ1 J1epapxJi1Ji1, crroco6HaH o6pa30BbI- BaTb BeTBJi1. 3HaQVlTeJIbHOe KOJIJ1QeCTBO Ji1H<popMaQJi10HHbIX rro- JIeM (,n;o 10) HBJIHIOTCH COCTaBHbIMJ1 e,n;Ji1HJi1IJ;aMJi1 BXO,n;HOM Ji1HcpOp- MaJi1Ji1 - rracrropTa o6opy,n;oBaHJi1H. CJIOmHble CTPYKTYPbI BTOpOM B,n: Ji1MeIOT 60JIblllJi1e rrOTeHJ1aJIbHble B03MOmHOCTJ1 B rroJIYQe- 267 
HJ1Ji1 .pa3JIJi1"LJHbIX cpOpM Ji1H<pOpMaQJi1Ji1 rrpaKTJi1qeCKVI rro BceM BJi1- ,n;aM YCJIyr. CJIe,n;yeT OTMeTJi1Tb, qTO rrpaKTJi1QeCKOe pa3BJi1TJi1e OKCM Ji1,n;eT B HarrpaBJIeHJi1Ji1, CXO,n;HOM C pa3BJi1TVleM Ji1H<popMaJi10HHbIX CJi1CTeM TaKoro ypOBHH B ,n;pyrJi1X OTpaCJIHX Hapo,n;Horo X03HMCTBa pcp Ji1 3a py6emOM. ,n:JIH pemeHJi1H rrp06JIeMbI perYJIJi1pOBaHJi1H Ji1 yrrpaBJIeHJi1H 6a3aMJi1 ,n;aHHbIX B OKCM rrpJ1HHTbI K ocyr..u;eCTBJIe- HJi1IO ,n;Be KOHerrQJi1Ji1. Bo-rrepBbIX, rrporpaMMHoe 06eCrreQeHJi1e ORCM pa3BJi1BaeT- CH B HarrpaBJIeHJi1Ji1, 06eCrreQJi1BaIOIII;eM rro,n;,n;epmaHJi1e 06r..u;ero Ji1H- Tepcpet1ca Memy BceMM rrOJIb30Ba TeJIHMJi1 11 MHTerpJi1pOBaHHoi1 6a30i1 ,n;aHHbIX. I10JIb30BaTeJIJi1 B 3TOM CJIYQae He MorYT XpaHJi1Tb Ji1HcpopMaIJ;Ji1IO He3aBJi1CJi1MbIM 06pa30M. 3TO rr03BOJIHeT rrOJIb30Ba- TeJIIO C JII06bIM ypOBHeM rro,n;rOTOBKJi1 CB060,n:HO Ji1CrrOJIb30Ba Tb Ji1 06HOBJIHTb ,n;aHHble B COOTBeTCTBJi1Ji1 C Tpe60BaHJi1HMJi1 OTpaCJIJi1 COrJIaCHO e,n;Ji1Hoi1 MeTo,n;Ji1Ke. 3,n;eCb CYB,ZJ: BblcTyrraeT, C O,n;HOi1 CTOpOHbI, KaK rrOMOIII;HJi1K-MeTo,n;Ji1CT, a C ,n;pyroM CTOpOHbI - KaK KOHTpOJIep, rrpJi1QeM 3TJi1 B03MOmHOCTJi1 eIII;e ,n;aJIeKO He Ji1CQeprra- HbI. TaKJi1M 06pa30M, CYB,L( rrpe,n;CTaBJIHeT c060i1 rrporpaMMHoe 06eCrreQeHJi1e, HBJIHIOIII;eeCH 0606III;eHHbIM Ji1HCTpYMeHTOM ,n;JIH MaHJi1rry JIJi1pOBaHJi1H 6a3aMJi1 ,n;aHHbIX. BO-BTOpbIX, rro perJi10HaM Pet> BHe,n;pHIOTCH <POpMbI a,n;MJi1HJi1- CTpaTopa 6a3bI ,n;aHHbIX (AB,n:). OpraHJi13aU;Ji10HHO AB,n: BKJIIOQaeT TeXHJi1QeCKJi1X crreIJ;Ji1aJIJi1CTOB rro rrporpaMMHOMY 06eCrreQeHJi1IO CYB,ZJ:, orrepaIJ;Ji10HHbIM CJi1CTeMaM, rrpJi1KJIa,n;HOMY rrpOrpaMMJi1pO- BaHJi1IO, Ji1HcpopMa TJi1Ke, Ji1MeIOr..u;Ji1X rrpe,n;CTaBJIeHJi1e 06 OTpaCJIJi1 Ji1 ee Ji1H<p0pMaU;Ji10HHbIX rroTpe6HocTHX. B KaQeCTBe nOCTOHHHbIX KOH- CYJIbTaHTOB rrpJi1BJIeKaIOTCH crreQJi1aJIJi1CTbI OTpaCJIeBbIX rpyrrrr - TeXHOJIOrJi1, 3KOJIOrJi1, crreIJ;Ji1aJIJi1CTbI rro MeTpOJIOrJi1Ji1 Ji1 CTaH,n;a p- TJi13aIJ;Ji1Ji1, pa3pa60TQJi1KJi1 060py,n;oBaHJi1JI Ji1 T. ,n;. IIo,n;06HaH accoQJi1- aIJ;Ji1H crreIJ;Ji1aJIJi1CTOB B03HJ1KJIa B CJi1JIY He06xo,n;Ji1MOCTJi1 u;eHTpaJIJi1- 30BaHHoro yrrpaBJIeHJi1H Ji1H<popMaIJ;Ji10HHbIMJi1 pecypcaMJi1, 06pa- 60TK0i1 ,n;aHHbIX, COBepllleHCTBOBaHJi1H CJi1CTeMbI. B <PYHKQJi1Ji1 AB,ZJ: BXO,n:Ji1T aHaJIJi13 rroTpe6HocTei1 rrOJIb30BaTeJIeW, rrpOeKTJi1pOBaHJi1e Ji1 pa3BJi1TJi1e 6a3 ,n;aHHbIX, Ji1X BHe,n;peHJi1e, 06HOBJIeHJi1e, 06YQeHJ1e Ji1 KOHCYJIbTaQJi1Ji1 rrOJIb30BaTeJIeM. 268 
B paMKaX CYB,L( OKCM rrOCTOHHHO rrpOBO,n;Ji1TCH CJIe,n;yIO- aH pa60Ta: · pa3BJ1TJi1e Ji1 paClllJi1peHJi1e Ji1HcpOpMaIJ;Ji10HHOM CJi1CTeMbI rry- TeM BBe,n;eHJi1H HOBbIX OTpaCJIeBbIX rpyrrrr J1 HarrpaBJIeHJi1M (HarrpJi1- Mep, KOMMYHaJIbHble <pa6pJi1KJi1-rrpaqeQHble, peMOHT Ji1 o6cJIymJi1- BaHJi1e TpaHCrrOpTHbIX Cpe,n;CTB Ji1 T. rr.), rrOrrOJIHeHJi1H rrepeQHH 060- py,n;oBaHI1H, Ji1CnOJIb3yeMoro B OTpaCJIJi1 (HarrpJi1Mep, MeTpOJIOrJi1- QeCKoro), a TaKme rrOnOJIHeHJi1e cBe,n;eHJi1M B Kam,n:OM OT,n;eJIbHOM nacrropTe 060py,n;oBaHJi1H; · Ji1CnOJIb30BaHJi1e Ji1HcpopMaIJ;Ji10HHOrO rrOTeHIJ;Ji1aJIa OKCM npl1 rrpOBe,n;eHJi1Ji1 BbICTaBOK, HpMapoK Ji1,n;eM, CeMJi1HapOB, a TaKme rrpJi1 pa60Te C KOMrrJIeKCOM TIO pa3MeeHJi1IO 060py,n;oBaHJi1.R ,n;JIH OCBO- eHJi1H CepJi1MHbIM rrp0Ji13Bo,n;CTBOM; · aHaJIJi13, COrJIaCOBaHJi1e Ji1 BbI,n;aqa He06xo,n;Ji1MOM Ji1H<popMa- IJ;Ji1Ji1 3aJi1HTepeCoBaHHbIM OpraHJi13aIJ;Ji1HM, HarrpJi1Mep, KOHCOpIJ;Ji1Y- MaM, KOprrOpaIJ;Ji1HM 11 06'be,n;Ji1HeHJi1HM. TaKaH Ji1H<popMaIJ;Ji1H MO- meT cyecTBeHHO rrOBJIJi1HTb Ha peIlleHJi1e perJi10HaJIbHbIX yrrpaB- JIeHJi1M 0 pa3BJi1TJ1Ji1 TOM Ji1JIJi1 Ji1HOM rro,n;oTpaCJIJi1 6bIToBoro 06CJIY- mJi1BaHJi1H, a, CJIe,n;oBa TeJIbHO, Ha <pJi1HaHCJi1pOBaHJi1e Ji1 HaJIoro06- JIOmeHJi1e cOOTBeTcTBYIOJi1X npe,n;rrpJi1HTJi1M; . KOHCYJIbTJi1pOBaHJi1e Ji1 KOHTpOJIb pa3BJi1TI1H HOBbIX HanpaB- JIeHJi1M B OKCM (HarrpJi1Mep, MeTpOJIOrJi1H, 3KOJIOrJi1H, KOMMYHaJIb- Hble YCJIyrJi1 Ji1 ,n;p.); . aHaJIJi13 rrpe,n;JIOmeHJi1M, pa3pa60TKa, Mo,n;epHJi13aIJ;Ji1H J1 BHe- ,n;peHJ1e BXO)J;HbIX J1 BbIXO,n;HbIX VIH<popMaIJ;J10HHbIX <POpM; . ocyeCTBJIeHJ1e KOHTpOJIbHbIX <PYHKIJ;Ji1M rro co,n:epmaHJ1IO J1 .<popMe ,n;oKYMeHTaIJ;J1J1, 3aJIOmeHHOM B 6a3e AaHHblx. He06xo,n;Ji1MOCTb no,n;,n;epmaHJ1H Ji1H<popMaIJ;Ji10HHOM CJi1CTeMbI OKCM B COCTOJIHJi1J1 rrocToHHHOM rOTOBHOCTJi1 K BbI,n;aQe Ji1HTepe- CYIOeM J1H<popMaIJ;Ji1J1 3aCTaBJIHeT rrp0J13Bo)J;Ji1Tb CJ1CTeMaTVIQeC- KI1M KOHTpOJIb 3a 06HOBJIeHJi1eM 6a3 ,n;aHHblx rracrropToB 060py,n;o- BaHJ1H J1 TeXHOJIOrJi1QeCKJ1X IJ;errOQeK. CJIe,n;yeT cKa3aTb, QTO Kam)J;aH Bblxo,n;HaH cpopMa HBJIHeTCH KaK 6bI 6J16JIJi10TeKOM 3HaHJi1M Ji1 rro,n;,n;epmJ1BaeTCH crreJi1aJIbHbIM naKeTOM rrpl1KJIa,n;Hblx nporpaMM, ocyeCTBJIHlOJi1X MHoroMep- 269 
HbIM rrOJi1CK, aHaJIJi13, CBe,n;eHJi1e B y,n;06HYIO cpOPMY Ji1 BbIBO,n; Ha rreqa Tb Ji1HTepeCYIOIII;Ji1M "Cpe3" Ji1HcpOpMaJi1Ji1. QeJIeC006pa3HO Ha rrpe,n;rrpJi1HTJi1HX rroTpe6Ji1TeJIbCKOM KOOrre- paJi1Ji1, BblrrYCKalOIII;Ji1X o6oPy,n;OBaHJi1e, TeXHOJIOrJi1qeCKYIO OCHaC- TKY, Ji1MeTb cpOPMY rraCrrOpTa MeTpOJIOrJi1QeCKOrO 06eCrreqeHJ1H, emerO,n;HO rrpOBO,n;Ji1Tb npe,n;Ba pJi1TeJIbHble pa60TbI COBMeCTHO C rJIaBHbIM Ji1HcpopMaJi10HHO-BblqJi1CJIJi1TeJIbHbIM eHTpOM QeHTpo- CO 10 3 a PcP rr 0 Ji1 C rr 0 JI b 3 0 B a H Ji1 10 JI 0 K a JI b H 0 - B blqJi1 CJI Ji1 Te JI b H bIX cpe,n;CTB (JIBC) ,n;JIH aHaJIJi13a, HaKOrrJIeHJi1H Ji1 ,n;JIJi1TeJIbHOrO xpa- HeHJi1H MeTpOJIOrJi1qeCKOt1 Ji1HcpopMaJi1Ji1 Ji1 MeTpOJIOrJi1QeCKOrO o6ec- rreQeHJi1H OTpaCJIJi1 B eJIOM: . I1acrropTa o6oPy,n;OBaHJi1H. a) ,n;JIH o,n;Horo HaJi1MeHOBaHJi1H o6oPy,n;oBaHJi1H; 6) ,n;JIH o6opy,n;oBaHJi1H OTHOCHIII;erOCH K O,n;HOM rpyrrrre; B) ,n;JIH o6opy,n;OBaHJi1H TeXHOJIOrJi1QeCKOM errOQKJi1; r) ,n;JIH OTpaCJIeBOM rpyrrrrbI YCJIyr; ,n;) ,n;JIH BceM OTpaCJIJi1 B eJIOM. Kam,n;bIM rracrropT co,n;epmJi1T CJIe,n;ylOr..u;ylO Ji1H<popMaJi1IO: - HaJi1MeHOBaHJi1e Ji1 MapKY o6opy,n;oBaHJi1H; - MJi1HJi1CTepCTBo- Ji13rOTOBJi1TeJIb; - Ha3HaQeHJi1e o6opy,n;oBaHJi1H; - rrpe,n;rrpJi1HTJi1e-Ji13rOTOBJ1TeJIb; - COCTOHHJi1e o6opy,n;oBaHJi1H no ro,n;aM. ro,n; 1 - ro,n; YTBep- m,n;eHJi1H Ji1CXO,n;HbIX Tpe6oBaHJi1M; ro,n; 2 - ro,n; YTBepm,n;eHJi1H Tex- HJi1QeCKOrO 3a,n;aHJi1H; ro,n; 3 - ro,n; pa3pa6oTKJi1 TeXHJi1QeCKOM ,n;o- KYMeHTaJi1Ji1; ro,n; 4 - ro,n; rrpJ1eMKJi1 orrbITHoro o6pa3a; ro,n; 5 - ro,n; OCBOeHJ1H CepJi1MHOrO rrp0J13Bo,n;cTBa. Mo,n;epHJi13aJi1H, pa3pa- 60TKa Ji1 CHHTJi1e MomeT rrpJi1HJi1MaTb ,n;Ba 3Ha QeHJi1H: 0 Ji1JIJi1 1, r,n;e 1 0603HaQaeT, QTO o6opy,n;oBaHJi1e 3Toro Tpe6yeT, a 0 - QTO He Tpe6yeT; - CTpaHY-J13rOTOBJi1TeJIb; - KpaTKYIO TeXHJi1QeCKYIO xapaKTepJi1CTJi1KY; - eHY o6opy,n;OBaHJi1H B py6JIHX; - 3KOHOMJi1QeCKJi1M 3cpcpeKT B py6JIHX (3KcrrepTHaH oeHKa). B rrOCJIe,n;HeM CTpOKe co,n;epmJi1TCH KO,n; o6opy,n;OBaHJ1H rro ORCM. 270 
TMITOBWe TeXHOnOrMqeCKMe QenOqKM ITO BHAaM ycnyr CO- ,n;epmaT KaK 060pYAOBaHMe, CepHMHO BblrrYCKaeMOe H MCrrOnb3Y- eMOe Ha npOM3BOACTBe ycnyr, TaK M rrepCrreKTMBHOe, KOTOpOe peKoMeHAyeTcH Ha 3aMeHY YCTapeBlllerO AnH KamAoM TeXHOnO- rHqeCKOM OrrepaQMM. IIacrropT TeXHOnOrMqeCKOM QerrOqKM, B KOTOpOM OTpameHO rrpeArrOnaraeMOe M3MeHeHMe 3a CqeT rrOBbIllleHHH rrpOM3BOAMTenb- HOCTM TpYAa M BHeApeHMH HOB oro 060pYAOBaHMR rro rOAaM Ha 6nMmaMIIIMe 10 neT, COAepmMT cneAYIOYIO HH<popMaQHIO: - CTOMMOCTb 060PYAOBaHMH; - AorronHMTenbHaR CTOMMOCTb B py6nHx (CTOHMOCTb OCHOB- HbIX <POHAOB, MHHYC aKTMBHaH qaCTb OCHOBHbIX <POHAOB MHHYC CTOMMOCTb KarrMTanbHbIX M apeHAOBaHHbIX 3AaHMM); - MOHOCTb QerrOqKM B 3aKa3ax B CMeHY; - rroTpe6HOCTb (CKonbKO TaKMX Tpe6yeTcH QerrOqeK AnH YAOBneTBopeHHH crrpoca HaceneHMH Ha ycnyrM); - CMeHHOCTb pa60TbI; - qHCnO pa60TaIOMX; - qMCnO pa60qHX MeCT. RpOMe Toro, rracrropT Ha QerrOqKY COAepmMT: . B 1 cTpoKe - KO,n; M HaMMeHOBaHMe OTpaCJIeBOM rpyrrrrbI ycnyr; . B 2 CTpOKe - KOA M HaMMeHOBaHMe BMAa pa60T; . B 3 cTpoKe - KO H HaMMeHOBaHMe rrpeArrpHHTMH; · B 4 cTpoKe - KOA H MOHOCTb QerrOqKM B rOA. IIpM He06xoAMMOCTM MomHO rrpH rrOMOH crreQHanbHoM rrpo- rpaMMbI rronyqMTb nI060M MHTepecYIOIII;MM MH<popMaHoHHbIM "cpe3". J1MeeTcH B03MomHOCTb rrepeAaBa Tb HH<popMaHIO He Tonb- KO B paCrreqaTaHHOM BMAe, HO M Ha MarHHTHbIX HOCHTenHX, me- CTKOM AMCKe. ORCM HBnHeTCH TeM rrYTeBOAHTeneM B MMpe pbIHKa HH- <popMaQMM rro 060pYAOBaHHIO H TeXHonorMHM, KOTOpbIM rrOMO- meT rronb30BaTenIO C MMHMManbHbIMM 3aTpaTaMM rronyqMTb ca- MYIO cBemyIO M AOCTOBepHYIO MH<popMaQHIO, a TaKme KOHcynb- 271 
TaQMM M COBeTW no nepcneKTMBHOMY pa3BMTMID CBoero npOM3- Bo,n;CTBa. Pa3BMBaIDIII;MeCH KopnopaQMM qaCTO BKJIIDqaIDT B ce6H ceTb <PMPM, OKa3bIBaIDIII;MX ,n;eJIOBble YCJIyrM pa3Horo npocpMJIH. BonpOCbl/{lIH caMOKOHTpOllH 1. Ka'Koea pOJ1/b U1-UpOpMa1tu01i1iotX cucmeM 8 ccfiepe cep8U- ca? 2. Ka'Kue 3aaa1.tU 1ie06XOaUMO pemumo a./LJt coeepme1iCm80- 8a1iUJt u1icfiopMa11-uo1i1iotX meX1iO./L02UU 8 ccfiepe cep8uca? 3. Ka'Kue cOepeMe1i1iote u1icfiopMa'lfuo1i1iote cucmeMot, ucno./Lo- 3yeMote 8 cucmeMe cep8uca, 80t 31iaeme? 4. Ka'KaJt uucfiopMa1tuJt 06 060pyao8a1iUU cepeuc'liotx npea- npuJtmuu xpa1iumcJt 8 OKCM? 8.2. HHopMaHOHHbIe TeXHOllOrHH cepBHCHOH AeBTellbHOCTH B TypH3Me Y cnelllHaH peaJIM3aQMH TypMCTMqeCKMX YCJIyr BO MHorOM 3aBMCMT OT MH<popMaMOHHoro o6eCneQeHMH npe,n;npMHTMti. B POCCMM pa3pa6oTKa MH<popMaIJ;MOHHbIX TeXHOJIOrJ1t1 OrpaHMqMBa- eTCH, KaK npaBMJIO, C03,n;aHMeM He60JIblllMX rpynn no ocpopMJIe- HMID ,n;OKYMeHTOB B KOMnbIDTepHOM MCnOJIHeHMM, CMCTeMaTM3a- QMeM ,n;OKYMeHTOB ceKpeTapMaTOB, C03,n;aHMeM JIOKaJIbHbIX 6a3 ,n;aHHbIX ,n;JIH y,n;OBJIeTBOpeHMH Y3KMX npaKTMqeCKMX MJIM MCCJIe- ,n;OBaTeJIbCKMX 3a,n;aq. OCHOBHOti nepcneKTMBOM pa3BMTMH MHcpOp- MaIJ;MOHHbIX CMCTeM HBJIHeTCH CKB03HaH MH<popMaQMOHHaH Tex- HOJIOrMH, 06'"be,n;MHHIDIII;aH pa60TY Bcex no,n;pa3,n;eJIeHMti cepBMC- HOti opraHM3aMM M n03BOJIHIOIII;aH <POpMMpOBaTb apXMBbI C 6bIC- TpbIM M rM6KMM ,n;ocTynoM K MH<popMaQMOHHbIM pecypcaM. B Ha- CTOHIII;ee BpeMH TaKMe MHcpopMaIJ;MOHHble TeXHOJIOrMM OCTaBJIe- HbI Ha nepcneKTMBY C MOTMBMpOBKOt1, qTO onbIT pa3pa6oTKM CM- CTeM TMna ACY He ,n;aeT pe3YJIbTaTOB, conOCTaBMMbIX C MHBec- TMQMHMM. I10,n;06Hblti npMHIJ;Mn pa60TbI C MH<popMaQMeti xapaKTe- 272 
peH ,n;JIH rrO,n;aBJIHIOIII;erO 60JIblllJi1HCTBa pOCCJi1J1CKJi1X OpraHJi13aQJi1J1, KaK rocy,n;apCTBeHHbIX, TaK Ji1 KOMMepqeCKJi1X. O,n;HaKO B rrOCJIe,n;HJi1e 5 JIeT POCCJi1R CTaJIa rrOJIHOrrpaBHbIM yqaCTHJi1KOM MJi1pOBOrO pbIHKa Ji1H<popMaQJi10HHbIX TeXHOJIOrJi1M, rro3ToMY B JII060M rrpoeKTe MomHO Ji1CrrOJIb30BaTb BeCb crreKTp J1MeIOIII;Ji1XCR pa3pa6oToK B MJi1pe, OrpaHJi1QeHJi1eM RBJIReTCR JIJi1II1b CTOJi1MOCTb TOM Ji1JIli1 li1HOM rrpo,n;YKJi1Ji1. PbIHOK TeXHli1QeCKli1X cpe,n;cTB Hacblm;eH, rro3ToMY li1MeeTCR B03MomHOCTb BbI60pa o6opy,n;OBaHli1R C JII06bIMli1 rrapaMeTpaMli1, KaK no <PYHKJi10HaJIbHbIM B03MomHocTRM, TaK 11 rro KaqeCTBY, QeHe, ,n;113aMHY Ji1 T. ,n;. ,n:JIR 60JIee KaqeCTBeHHoro <PYHKQI10Hl1pOBaHJi1R TypJi13Ma B POCCI1I1, peaJIJi13a1111 Bcex ero cOQJi1aJIbHbIX Ji1 3KOHOMJi1QeCKJi1X <PYHKI1i1, rrpeBpaIII;eHI1R B rro,n;JII1HHYIO Ji1H,n;YCTpJi1IO Heo6xo,n;Ji1MO cYIII;ecTBeHHoe rrOBbIllleHl1e s<p<PeKTJi1BHOCTJi1 ,n;eRTeJIbHOCTJi1 Ji1 B3a- Ji1Mo,n;ei1cTBJi1R Bcex 3BeHbeB B Qerrl1 rrp0Ji13Bo,n;cTBa Ji1 ,n;oBe,n;eHJi1R ,n;o rroTpe611TeJIR TypJi1CTI1QeCKOrO rrpo,n;YKTa. 3Ta eJIb Tpe6yeT pellleHJi1R CJIe,n;YIOIII;Ji1x 3a,n;a Q, rrepBOOQepe,n;HbIMJi1 113 KOTOpbIX RBJIRIOTCR: - COrJIaCOBaHHoe <POpMJi1pOBaHl1e rrpe,n;JIOmeHJi1R TYPJi1CTJi1- QeCKJi1X YCJIyr rra pTHepaMI1 rro 6113Hecy ,n;JIR Ji1H,n;Ji1BJi1,n;yaJIbHbIX 11 rpyrrrroBbIX TypOB; - aHaJIJi13 PbIHOQHOrO crrpoca Ji1 QeH Ha pa3JIJi1QHble BJi1,n;bI TypJi1CTI1QeCKOrO rrpo,n;YKTa; - cOKpaIII;eHJi1e BpeMeHI1 BblrrYCKa rrpo,n;YKTa J-Ia pbIHOK; - rrpe,n;OCTaBJIeHJi1e I1H<popMaQJi10HHO-TeXHOJIOrI1QeCKI1X B03- MomHOCTeJ1 ,n;JIR <POpMMpOBaHJi1R rrporpaMMHbIX TypOB (YQe6HO- rr03HaBaTeJIbHbIX, KOHrpeCCHbIX, CrrOpTJi1BHbIX, OXOTHJi1QbJi1X Ji1 pbI60JIOBHbIX, ceMeMHbIX, 6Ji13HeC- Ji1 lllorr-TypOB, ,n;JIR I1HBaJII1,n;OB 11 JIIO,n;eJ1 C Bpom,n;eHHbIMJi1 rrOpOKaMJi1 pa3B11T11R Ji1 T. ,n;.); - YJIYQllleHJi1e <pJi1HaHCOBO-3KOHOMJi1QeCKJi1X rrOKa3aTeJIei1; - pa3pa6oTKa HOBbIX BI1,n;OB peKJIaMbI 11 I1H<popMaQI1I1 (Ha- npl1Mep, Ha 6a3e MYJIbTJi1Me,n;Ji1a); - o6eCrreQeH11e 3cp<peKTI1BHbIX cpe,n;CTB orrepaTI1BHOJ1 KOMrr- JIeKTaQJi1Ji1 rpyrrrr ,n;JIR OTrrpaBKI1 3a py6em Ji1 rrYTellleCTBJi1J1 BHYT- 273 
pJi1 CTpaHbI (B TOM qJi1CJIe BO B3aJi1MO,n;eticTBJi1Ji1 C ,n;pyrJi1MJi1 TYpJi1C- TJi1QeCKJi1MJi1 <pJi1pMaMJi1); ---- aBTOMaTJi13aJi1H pe3epBJi1pOBaHJi1H MeCT B rOCTJi1HJi1aX, 6pOHJi1pOBaHJi1H 6Ji1JIeTOB Ha pa3JIJi1QHbIX BJi1,n;aX TpaHCrrOpTa Ji1 3aH- BOK Ha rrpOKaT TpaHCrrOpTa Ji1 CrreJi1aJIbHbIX Cpe,n;CTB; ---- 06eCrreqeHJi1e rJi16KOCTJi1 Ji1 orrepa TJi1BHOCTJi1 B3aJi1MO,n;eticTBJi1H reHepaJIbHbIX TypareHTOB Ji1 areHTCKOJ1 CeTJi1; ---- YJIyqIlleHJ1e KaqeCTBa 06CJIymJi1BaHJi1H nOTpe6Ji1TeJIeti npJi1 peaJIJi13aJi1Ji1 rrYTeBOK (rrpe,n;OCTaBJIeHJi1e Ji1H<pOpMaJi1Ji1 0 Ma pm- PYTax Ji1 Typax, eHax Ha YCJIyrJ1, TeKyeM HaJIJi1t.{Ji1Ji1 rrYTeBOK rro pa3JIJi1QHbIM MapmpYTaM Ji1 CTpaHaM Ji1 T. ,n;.). -- rro,n;rOTOBKa rpaMOTHbIX crreJi1aJIJi1CTOB ,n;JIH CepBJi1CHOJ1 ,n;eHTeJIbHOCTJi1 K rr03TarrHOMY rrepexo,n;y Ha HOBbIe Ji1H<popMaIJ;Ji10H- Hble TeXHOJIOrJi1Ji1, COOTBeTCTBYIOIII;Ji1e 3arra,n;HOMY ypOBHIO Ji1 Ka- QeCTBeHHOt1 KY JIbType 06CJIymJi1BaHJi1H rroTpe6Ji1TeJIeti. O,n;HJi1M Ji13 cpe,n;CTB BblrrOJIHeHJi1H rrOCTaBJIeHHbIX eJIeti HBJIH- eTCH Ji1H<popMa TJi13aIJ;Ji1H pbIHKa TypJi1CTJi1QeCKJi1X YCJIyr Ha 6a3e JIOKaJIbHbIX Ji1H<popMaJi10HHbIX ceTeti Ji1 TeJIeKOMMYHJi1KaJi10HHbIX CJi1CTeM, aHaJIOrJi1QHbIX Ji1CrrOJIb3yeMbIM B 3arra,n;HbIX CTpaHax (CJi1- CTeMbI AMA,n:EYC, AI10JIJIO Ji1 ,n;p.). Heo6xo,n;J1MO OTMeTJi1Tb, QTO MHOrJi1e TypJi1CTJi1QeCKJi1e <pJi1p- MbI OCHaIII;eHbI KOMrrbIOTepaMJi1 Ji1 JIOKaJIbHbIMJi1 CeTHMJi1, Ji1MeIOT CBH3b Qepe3 J1HTepHeT C ,n;PyrJi1MJi1 <pJi1pMaMJ1, pacrrOJIOmeHHbIMJi1 BO MHOrJi1X perJi10Hax. Heo6xo,n;Ji1MO OTMeTJi1Tb, QTO cero,n;HH ,n;ame OT,n;eJIbHble TY- pJi1CTJi1QeCKJi1e areHTbI Ji1JIJi1 Typorrepa TOpbI B COCTOHHJi1Ji1 Ji1CrrOJIb30- BaTb KOMrrbIOTepbI ,n;JIH aBTOMaTJi13aJi1Ji1 KaK OCHOBHbIX, TaK Ji1 Bcrro- MOraTeJIbHbIX <PYHKJi1t1, TypJi1CTJi1QeCKJi1e areHTCTBa MorYT Ji1CrrOJIb- 30Ba Tb JIJi160 M30JIJi1pOBaHHblti pemJi1M pa6oTbI, JIJi160 CBH3bIBa Tb- CH C CJi1CTeMaMJi1 pe3epBJi1pOBaHJi1H OCHOBHbIX TypJi1CTJi1QeCKJi1X areHTCTB. KO.Mno1Omep1ioLe cucme.M,'bL B TypJi1CTJi1QeCKJi1X areHTCTBax rro <PYHKIJ;Ji10HaJIbHoMY rrpJi13HaKY rro,n;pa3,n;eJIHIOTCH Ha 3 KJIaCca. . OCHoBHble CJi1CTeMbI, peaJIJi13YIOIII;Ji1e BblrrOJIHeHJi1e CepBJi1C- HbIX YCJIyr rroTpe6Ji1TeJIHM, B KOTOpbIX onepaTOp ,n;eticTByeT 3a 274 
CqeT ,n;OcTyna K rJIaBHbIM KOMlIbIOTepHbIM CJ1CTeMaM pe3epBJ1pO- BaHJ1H (Computer Reservation System - CRS). · BClIOMOraTeJIbHbIe CJi1CTeMbI, aBTOMaTJ13J1pYIOIII;J1e cJIyme6- HbIe <PYHKIJ;J1J1 TypJ1CTJi1qeCKJ1X areHTCTB lIO <POpMJi1pOBaHJ1IO Ta- KJ1X ,n;OKYMeHTOB, KaK CqeTa, 6J1JIeTbI J1 lIYTeBo,n;Ji1TeJIJ1, a TaKme B3aJ1MOpaCqeTbI C rJIaBHbIMJi1 KOMllbIOTepHbIMJ1 Ji1 TpaHcnopTHbIMJ1 CJ1CTeMaMJ1. · CJ1CTeMbI ynpaBJIeHJ1H, aKTyaJIJ13J1pYIOIII;J1e ,n;aHHbIe 0 ,n;e- HTeJIbHOCTJ1 KOMlIaHJ1M J1 npe,n;OCTaBJIHIOIII;J1e PYKOBo,n;J1TeJIHM J1H- <popMaJ1IO ,n;JIH rrpJ1HRTJi1R pemeHJ1M. HOBbIe KOMlIbIOTepHble CJ1CTeMbI J1HTerpJ1pYIOT Bce 3TJ1 <PYH- KIJ;J10HaJIbHble B03MOmHOCTJi1 J1 CTaHOBHTCR ,n;ocTynHbIMJ1 ,n;ame )J;JIH He3aBJ1CJ1MbIX areHTOB, nOCKOJIbKY IJ;eHa Ha J1X J1ClIOJIb30BaHJi1e lIpaKTJ1QeCKJ1 He paCTeT. B HaCTOHIII;ee BpeMH J13BeCTHO HeCKOJIbKO ,n;eMCTBYIOIII;J1X J1 lIpe,n;JIaraeMWX K YCTaHOBKe lIOJIb30BaTeJIHM (TypJ1CTJ1QeCKJ1M cpJ1pMaM) rOTOBbIX np02paMM1i'bLX cucmeM, KOTopbIe MomHO C J13BeCTHOM MepOt1 YCJIOBHOCTJ1 pa36J1Tb Ha TpJ1 KJIaCca. . K lIepBOMY J13 HJi1X OTHOCHTCH CJ1CTeMbI, C03,n;aHHble B cpe- ,n;e JIOKaJIbHbIX BbIQJ1CJIJ1TeJIbHbIX ceTeM, KOTopbIe 06eClIeQJ1BaIOT )J;eHTeJIbHOCTb TypJi1CTJ1QeCKVIX <PJi1pM, pacnOJIOmeHHbIX B O,n;HOM 3,n;aHJ1Ji1, 6e3 aBTOMa TJ13aIJ;J1Ji1 J1X BHelllHero B3aJ1Mo,n;eMCTBJ1H C J1ClIOJIb30BaHJ1eM J1H<popMaIJ;J10HHbIX KaHaJIOB. CeTeBOt1 BapJ1aHT lIOCTpOeHJ1H lIpe,n;lIOJIaraeT O)J;HOBpeMeHHoe o6paIII;eHJ1e K IJ;eHT- paJIbHOM 6a3e HeCKOJIbKJ1X lIOJIb30BaTeJIeM, pa60TaIOIII;J1X C pa3- HbIX aBTOMaTJi13J1pOBaHHbIX pa6oQJ1x MeCT. Ba3bI ,n;aIIHbIX paClIO- JIaraIOTCH Ha eHTpaJIbHOJ1, ,n;OCTaTOQHO MOIII;HOM ceTeBOM MalllJ1- He - cepBepe, ,n;OCTYlI lIOJIb30BaTeJIeM C J1X aBTOMaTJ13J1pOBaH- HbIX pa6oQJ1x MeCT 06eCneQJi1BaeTCH ceTeBbIM o6opy,n;OBaHJ1eM J1 ceTeBOM MaTeMaTJ1KOM, Bxo,n;HIII;eM B CTaH,n;apTHbIM Ha60p ceTe- Boro 06eCneQeHJ1H. . CJi1CTeMbI BToporo KJIaCCa BKJIIOQaIOT B03MOmHOCTJ1 npo- rpaMMHbIX KOMlIJIeKCOB, J1 B ,n;OlIOJIHeHJ1e K HJ1M peaJIJ13yeTcH Mo,n;eMHaR CBH3b TypOlIepaTopa B naKeTHOM pemJi1Me no BbI,n;e- JIeHHbIM KaHaJIaM C OT,n;eJIaMJ1 no peaJIJ13aIJ;J1J1, a B OT,n;eJIbHbIX 275 
CJIyqaHX - VI C OTeJIHMJ1, paCrrOJIOmeHHbIMJ1 B ,n;PyrJ1X paMOHaX O,n;HOrO ropo,n;a (06JIaCTVI). . R TpeTbeMY KJIaccy OTHOCHTCH CJ1CTeMbI ,n;JIH TyporrepaTO- pOB, 6a3J1pYIOIII;J1eCH Ha J1CrrOJIb30BaHVIJ1 ,n;eMCTBYIOIII;J1X J1JIJ1 BHOBb C03,n;aBaeMbIX rJI06aJIbHbIX TeJIeKOMMYHVIKaIJ;VIOHHbIX CeTeM. B aTOM CJIyqae OCHOBHble 6a3bI ,n;aHHbIX 0 TypVICTJ1QeCKOM rrpo,n;YKTe TOM VIJIVI VIHOM <PVIpMbI pa3MeIII;aIOTcH B VIHcpopMa VIOHHbIX u;eHTpax (Y3JIax) rJI06aJIbHOM CeTJ1, J1 ,n;JIH Bcex rrOJIb30BaTeJIeM CeTJ1 pea- JIVI3yeTcH y,n;aJIeHHbIM ,n:ocTyrr K HVIM B pemVIMe on-line. I1pe,n;CTaBVITeJIeM rrporpaMMHblx KOMrrJIeKCOB, OTHOCHIII;J1XCH K rrepBoMY KJIaccy, HBJIHeTCH aBTOMaTJ13VIpOBaHHaH CVICTeMa "J1H- <POTYP". OHa pa3pa6oTaHa B cpe e ceTeBOM BepcVIVI CYB,n: ct>OR- CI1PO ,n;JIH Windows VI rrpe,n;Ha3HaqeHa ,n;JIH <POpMVIpOBaHJ1H J1 peaJIVI3aIJ;VIVI TypVICTVIqeCKOrO rrpo,n;YKTa TyporrepaTopOM. ,n:VIaJIOr rrporpaMMbI C rrOJIb30BaTeJIeM peaJIVI30BaH B BJ1,n;e MHorOOKOHHoro VIHTep<peMca, orr VIVI KOToporo VIHVIIJ;VIVIPYIOTCH rrocpe,n;CTBOM KHorrOK-rrVIKTorpaMM. TaKJ1X KHorrOK B rJIaBHOM MeHIO HaCqVITbIBaeTCH 12, B TOM qJ1CJIe, "MapmpYT", "OTeJIb", "Typ- napTHep", "I1oTpe6VITeJIb", "3KCKYPCVIH", "BaJIIOTa", "TpaHC- nopT", ",n:OKYMeHTbI", "J1H,n;J1BVI,n;yaJIbHbIM TYP", "ABJ1apeMC". Ram,n;aH KHorrKa co,n:epmJ1T J1H<popMaIJ;J1IO, Ha60p J1 6a3Y ,n;aH- HbIX cepBVICHOM ,n;eHTeJIbHOCTJ1, HarrpVIMep, KHOIIKa "OTeJIb" rrOJI- HOCTbIO xapaKTepVI3yeT rrpe,n;rrpJ1HTVIe pa3MeIII;eHVIH, pacrrOJIOmeH- Hoe B orrpe,n;eJIeHHOM perJ10He, ropo,n;e J1 paMOHe, KJIaCC TYpJ1C- TVIqeCKOM rOCTVIHVIIJ;bI, BVI,n;bI arra pTaMeHTOB, CTOVIMOCTb B 3aBVI- CVIMOCTVI OT ce30Ha ro,n;a. I1epeqJ1CJIeHHble rrOKa3aTeJIJ1 MorYT BbI- cTyrrVITb B KaqeCTBe KpVITepVIeB rrpVI rrOVICKe OTeJIeM, y,n;OBJIeTBO- pHIOr..u;VIX 3a,n;aBaeMbIM Tpe6oBaHVIHM. Ha60p OCTaJIbHbIX rrOKa3a TeJIeM orrVICbIBaeT YCJIOBJ1H VI pa3- Mep CKJ1,n;OK OT OCHOBHbIX paCIJ;eHOK, opraHVI3aIJ;Ji1IO J1 pa3HOBJ1,n;- HOCTJi1 YCJIyr ITJi1TaHJi1H, a TaKme ,n;orrOJIHJi1TeJIbHOrO CepBJi1Ca (Ha- JIVIqJi1e 6aHKeTHbIX 3aJIOB, KOH,n;Ji1IJ;J10HepOB, YCJIOBJi1M ,n;JIH rrpJ1eMa VlHBaJIJi1,n;OB, rOCTeM C mJ1BOTHbIMJ1, HaJIJ1qJ1e J1 pa3HOBJi1,n;HOCTJi1 TeJIeBJi13J10HHbIX CJi1CTeM J1 T. ,n;.). 3HaqeHJ1H 3TJi1X rrOKa3aTeJIeM TaKme MomHO KOppeKTJ1pO- BaTb, y aJIHTb J1JIJ1 3arrOJIHHTb HOBbIMJ1 BeJIJ1qJ1HaMJ1. 276
IT "TIf rh " ,u.OCTOJ1HCTBOM CJ1CTeMbI YJ.H\fJOTYP HBJIHeTCH TaKme pe- mJi1M CPOPMJi1pOBaHJ1H Ji1H,ZJ;I1BJ1,n;yaJIbHOrO (rro 3aKa3Y rroTpe6Ji1Te- JIH) Typa. B rrOMoIII;b rrOJIb30BaTeJIIO ,n;aeTCH rrpaKTl1qeCKJ1 rrOJIHblti Ha60p rrOKa3aTeJIeti (rrOJIeti 6a3 ,n;aHHbIX), COOTBeTCTBYIOIII;J1X rrpe- ,n;OCTaBJIHeMbIM YCJIyraM: HaJ1MeHOBaHJ1e perJ10Ha (CTpaHbI), ro- po,n;a, OTeJIJI, ,n;a Ta Bble3,n;a, KOJIJi1qeCTBO ,n;Heti 11 HOqeti rrYTeme- CTBJi1H, BpeMH ero HaQaJIa, CTOJ1MOCTb, MapIllpYT, 3KCKypCJ10H- HaH rrporpaMMa, BJ1,n; J1 xapaKTepJ1CTMKa anapTaMeHTOB, pa3HO- 06pa3Hble BJ1,n;bI CepBJ1CHoti ,n;eHTeJIbHOCTI1, YCJIyr rrI1TaHJ1H, TpaHC- <pep Typl1CTa J1 T. ,n;. PaCCMOTpJ1M rrOHHTJ1H CepBJ1CHoti ,n;eHTeJIbHOCTJ1 YCJIyr CJ1C- TeMbI "MHCPOTYP" Ha TypJ1CTJ1QeCKOM pbIHKe: "TypareHT" - 3a,n;aQJ1 rro yrrpaBJIeHJ1IO peaJIJ13aJ1eM TYpJ1C- TJi1QeCKOrO rrpo,n;YKTa; "TpaHccpep" - OpraHJ13aJi1H, KOHTpOJIb 11 OTqeTHOCTb rrepe- B03KJ1 rroTpe6J1TeJIeti B pa3JIJ1QHbIX BJ1,n;ax TpaHcrropTa; "IIJ1TaHJ1e" - Ha60p 3a,n;aQ rro OpraHJ13aJ1J1, KOHTpOJIIO J1 OTQeTHOCTJ1 rro rrJ1TaHJi1IO rrOCeTJ1TeJIeM B peCTopaHax, CTOJIOBbIX, TypJ1CTJi1QeCKJ1X rroxo,n;ax Ji1 T. rr.; "rOCTJ1HJ1a" - OpraHJ13aJi1H, KOHTpOJIb Ji1 OTQeTHOCTb rrpo- mJ1BaHJ1H rroTpe6J1TeJIeti B rOCTJ1HMaX, Typ6a3ax, QaCTHOM ceK- Tope J1 T. ,n;.; "IIo,n;pH,n;QJ1K" - 3a,n;a QJi1 no OpraHJ13aJ111, KOHTpOJIIO Ji1 OT- QeTHOCTJ1 rro npoeccy rrpe,n;OCTaBJIeHJ1H YCJIyr rrpOQJi1MJ1 cy6rro,n;- pH,n;QJi1KaMJi1. B KOMrrJIeKCe "TYPMeHe,n;mep", HarrpJ1Mep, npe,n;YCMOTpeHbI cJIe,n;YIOIII;Ji1e rpyrrrrbI 3a,n;a Q: - YQeT OrrJ1CaHJi1M nporpaMM Ji1 KaJIbKYJIHJi1M TypJi1CTJ1QeC- KJ1X rrpo,n;YKTOB Ji1 Be,n;eHMe 6a3w ,n;aHHWX TypJi1CTJ1QeCKJi1X rrpo- ,n;YKTOB; - Be,n;eHJ1e HOpMaTJ1BHO-CrrpaBOQHoti Ji1H<popMaJ1J1; - Be,n;eHJ1e 6a3bI ,n;aHHbIX 0 IIOTpe6J1TeJIHX C BblnOJIHeHJ1eM perJIaMeHTHblx npou;e,n;yp (4).M.O., ,n;aTa pom,n;eHJ1H, a,n;pec, Te- JIe<poH, Kor,n;a oT,ZJ;blxa.rr, KaKJ1e rrpeTeH3J1J1 J1 rrOmeJIaHJ1H, y Ka- Koro areHTa J1JIJ1 <P I1 PMbI-pacrrpOCTpaHJ1TeJIH rroKynaJI rrYTeBKY, Kor,n;a HaMepeH OT,n;bIxaTb cHoBa); 277 
- KOHTpOJIb peaJIJi13aJi1Ji1 rypJi1CTJ1qeCKOrO rrpOYKTa nOTpe- 6Ji1TeJIHM C BblrrOJIHeHJi1eM perJIaMeHTHbIX npoe,n;yp - cOBoKyrr- HOCTb Ta6JIJi1 (Ha orrpe,n;eJIeHHbIM ,n;eHb Ji1JIJi1 rrepJi1o,n;) co CBe,n;eHJ1- HMJi1: KOJIt1QeCTBO rrpo,n;am, KOMY J1 KeM peaJIJ130BaHO, TJ1rr Ji1 BJ1,n; HOMepOB B rOCTJ1HJ1e J1 MeCT B TpC;lHCIIOpTe, C JIeQeHJ1eM J1JIJ1 6e3 HerO, ,n;orrOJIHJ1TeJIbHble CepBJ1CHble YCJIyrJ1, ,n;a TbI 3ae3,n;OB J1 CpO- KJi1, CBe,n;eHJi1H 0 rrocTyrrJIeHJi1J1 OrrJIaTW J1 rrepeQJ1CJIeHJi1HX 3a YC- JIyrJ1 cy6rropJI,n;QJi1KaM, OCTa TKax Ha paCQeTHOM CQeTe J1 T. ,n;. IIpe,n;ycMoTpeHa B03MomHOCTb BbIBo,n;a Ha rreQaTb JII06ot1 Ta6- JIJ1QHOM J1 TeKcToBoM J1HcpopMaJ1J1 J13 cpaMJIOB, KaK B rrOJIHOM, TaK Ji1 B rrp0J13BOJIbHO ype3aHHoM rro meJIaHJ1ID rrOJIb30BaTeJIH BJ1,n;e. BonpOCbl4l1H CaMOKOHTponH 1. Ka'K08a pO,/l,'b U1-UpOpMa1tU01i'H/bLX cucmeM B 3cjJcjJe'KmUB1iO- cmu peCL.l1U3a'lfuu mypucmU1.£eC'K020 npoaY'Kma? 2. Ka'K08'bL cne1tuifru1.£ec'KUe oc06e1i1iocmu UCnM'b308a1iu.ft u'H1jJop- MQ/l{U01-£1i'bLX meX1iOA02UU npu 01ffi3a1iUU mypucmU1.£ec'KUX YCAY'l? 3. Ka'Kue oco6e1i1iocmu UMeem C08peMe1i1iOe np02paMM1iOe o6ecne1.£e1iue, UCnOA'b3yeMoe npeanpU.fl,mU.fl,MU Cep8UC1i020 06CAY- JlCU8a1iU.fl" O'Ka3'bLBa1014uMu mypucmu1.£ec'Kue U 20CmU1iU1.£1i'bLe YC- AY2U? 
lIHTepaTypa IIpaBJ1JIa 6bITOBOrO 06CJIymMBaHJ1R HaCeJIeHJ1R B POCCJ1HCKOH cIJe e- paQJ1M OT 8 J1lOHH 1993 r. NQ 536. rOCT P 51306-99 "YCJIyrJ1 6bIToBbIe. YCJIyrJ1 no peMoHTY V1 nOIllJ1BY llIBeHHbIx V13 eJIJ1H. a6 J1e TeXHV1qeCKV1e Tpe6oBaHV1R V1 OCHOBHble TeXHV1- QeCKJ1e Tpe6oBaHJ1.H". raCT 30592-97/raCT P 50939-96 "YcJIyrJ1 6bITOBbIe. PeMOHT J1 Tex- HV1qeCKOe 06CJIymV1BaHV1e XOJIO.n;J1JIbHbIX npV16opoB". raCT 14087-88 "8JIeKTpOnpJ16opbI 6bIToBble. a6 J1e TeXHV1qeCKJ1e Tpe6oBaHJ1R" . raCT 16317--87 "llpJ16oPbI XOJIO.n;J1JIbHbIe 3JIeKTpJ1qeCKJ1e 6bIToBble. a6 J1e TeXHJ1qeCKJ1e YCJIOBJ1R". raCT 23660-79 "CJ1CTeMa TeXHJ1qeCKOrO 06CJIymJ1BaHJ1R J1 peMOHTa TeXHJ1KJ1. a6eCneqeHJ1e peMOHTOnpJ1rO HOCTJ1 npV1 pa3pa6oTKe J13.n;eJIJ1H". raCT 27570.0-87 (M3K 335-1-76) "Be30naCHOCTb 6bITOBbIX J1 aHaJIO- rJ1qHbIX 3JIeKTpJ1qeCKJ1X npJ160pOB. a6 J1e Tpe60BaHMR V1 MeTo.n;bI V1cnbITa- HJ1H" . raCT 30591-97/raCT P 50938-96 "YcJIyrJ1 6bITOBble. PeMOHT J1 Tex- HJ1qeCKOe o6CJIymJ1BaHV1e 3JIeKTpo6bITOBbIX MaIlIV1H J1 npJ160poB. a6 V1e TeXHJ1qeCKMe YCJIOBMR". raCT P-50645-94. "TYPJ1cTcKO-3KcKYPcJ1oHHoe o6CJIymJ1BaHV1e. KJIac- cM<pMKaQJ1R rOCTJ1HJ1Q". raCT P 50644-94. "TYPJ1cTcKO-3KcKYPcJ1oHHoe o6CJIymJ1BaHV1e. Tpe- 60BaHJ1R no o6eCneqeHJ11O 6e30naCHOCTJ1 TYPJ1CTOB". raCT P 50762-95. "a6 ecTBeHHoe nJ1TaHJ1e. KJIaCCJ1cpJ-!KaQV1R npe.n;- npJ1HTV1H" . raCT 14087-88 "3JIeKTpOnpJ16opbI 6bIToBbIe. a6 J1e TeXHV1QeCKJ1e 6 " Tpe OBaHJ1R . raCT 16317-87 "llPV16oPbI XOJIO.n;J1JIbHble 3JIeKTpV1QeCKJ1e 6bIToBble. a6 J1e TeXHJ1QeCKV1e YCJIOBJ1R". raCT 23660-79 "CJ1CTeMa TeXHMQeCKOrO 06CJIymV1BaHV1R V1 peMOHTa TeXHJ1KJ1. a6eCneQeHJ1e peMOHTOnpJ1ro.n;HOCTJ1 npJ1 pa3pa6oTKe J13.n;eJIJ1H". raCT 27570.0-87 (M3K 335-1-76) "Be30naCHOCTb 6bITOBbIX V1 aHaJIOrnQ- HbIX 3JIeKTpV1QeCKJ1X npV16opOB. a6 V1e Tpe6oBaHJ1H V1 MeTO)J;bI V1cnbITaHJ1H". raCT 30591-97/raCT P 50938-96 "YCJIyrM 6bIToBble. PeMoHT V1 Tex- HJ1QeCKOe 06CJIymV1BaHJ1e 3JIeKTpo6bITOBbIX MaIlIJ1H J1 npJ160pOB. a6rn;J1e " TeXHJ1QeCKJ1e yCJIOBJ1R . 279
raCT P 50937-96 "YCJIyrV1 6bIToBble. PeMoHT V1 TeXHJ1qeCKOe o6CJIY- mV1BaHV1e CTV1paJIbHbIX MaIlIV1H". faCT P 50936-96 "YCJIyrV1 6bIToBble. PeMoHT M TeXHJ1qeCKOe o6CJIY- mV1BaHV1e 6bITOBOH pa.n;V103JIeKTpOHHOH anna pa TYPbI". raCT P 51142-98 "YcJIyrJ1 6bIToBble. YCJIyrJ1 napV1KMaXepCKJ1X". faCT P 51006-96 "YCJIyrV1 TpaHcnopTHble". faCT P 51825-2001 "YCJIyrV1 naCCamJ1pCKOrO aBTOM06J1JIbHOrO TpaHC- nopTa ". faCT P 51617-2000 "iKV1JIJ1HO-KoMMYHaJIbHble YCJIyrJ1". faCT P 51870-2002 "YcJIyrJ1 6bIToBble. YCJIyrV1 no y60pKe 3aHJ1H J1 coopymeHV1H" . raCT 28681.0-90 "CTaH.n;apTV13aQV1R B ccpepe TYPJ1CTCKO-3KCKYPCV1- OHHoro 06CJIymJ1Ba HV1R". raCT 30592-97/raCT P 50939-96 "YcJIyrJ1 6bITOBble. PeMOHT V1 Tex- HV1qeCKOe 06CJIY:iKV1BaHV1e XOJIOV1JIbHbIX npV16opoB". raCT 14087-88 "3JIeKTpOnpV16opbI 6bIToBble. a6rn;V1e TeXHJ1qeCKJ1e Tpe6oBaHV1R" . raCT 16317-87 "11pJ160pbI XOJIO.n;V1JIbHble 3JIeKTpV1qeCKJ1e 6bIToBble. a6V1e TeXHV1qeCKV1e YCJIOBJ1R". raCT 23660-79 "CV1cTeMa TeXHV1qeCKOro 06CJIymJ1BaHV1R J1 peMOHTa TeXHV1KV1. a6eCneqeHJ1e peMOHTOnpJ1ro.n;HOCTV1 npV1 pa3pa6oTKe V13.n;eJIJ1H". raCT 27570.0-87 (M3K 335-1-76) "Be30naCHOCTb 6bITOBbIX V1 aHaJIO- rV1QHbIX 3JIeKTpV1QeCKV1X npV16opOB. a6V1e Tpe6oBaHJ1R V1 MeTo.n;bI J1CnbITa- HV1J1 " . raCT 30591-97 IfaCT P 50938-96 "YCJIyrV1 6bIToBble. PeMoHT J1 Tex- HV1QeCKOe 06CJIY:iKJ1BaHV1e 3JIeKTpo6bITOBbIX MaIllV1H V1 npV16opOB. a6II.J;V1e TeXHV1QeCKJ1e YCJIOBV1R". A'Hyp08a H. 11epcOHaJI B peCTopaHe. KaK C03.n;aTb npocpeCCJ10HaJIbHYIO KOMaH.n;y. M., 2001. BapaUOBC'KUU B. 11oBap: YQe6HOe noco6V1e. POCTOB H/.n.: cIJeHV1Kc, 2000. BozyweBa B. U. apraHJ13aQJ1R o6CJIymJ1BaHV1R nOCeTV1TeJIeH peCTopa- HOB V1 6apOB. M: cIJeHV1Kc, 2002. BO'Haapeu'Ko r. A., Ka6yw'Ku'H H. 11. MeHe.n;:iKMeHT rOCTV1HV1Q V1 pecTo- paHOB. M.: ROBoe 3HaHV1e, 2002. Bopoauua B. B. PecTopaHHo-rOCTV1HV1QHbIH 6V13Hec. M.: KHV1mHbIH MV1p, 2001. Bpau.Mep P. A. aCHOBbI ynpaBJIeHV1R B V1H.n;YCTPV1V1 rocTenpV1V1McTBa I 11ep. C aHrJI. M.: AcneKT-11pecc, 1995. Byzae'H'Ko B. C., KaMU'HC'KUU 11. M., Hu'KY./l,'bwU'H B. B. J1 .n;p. TexHJ1Ka o6CJIymJ1BaHJ1R V1 KY JIbTypa pa60TbI B rOCTJ1HV1Qax. KJ1eB: BJ1I.Qa llIKOJIa, 1977. 280 
JIUU'H Ba'H ,lI.ep Bazeu. rOCTV1HV1qHbIM 6H3HeC. POCTOB H/.n.: cIJeHJ1KC, 200 l. Bumepc ,lI.., BunnepMau K. KaK npo.n;aTb CBOH YCJIyrV1. CII6., 1994. BO./l,'KOB 10. 4>. MHTepbep H o6opyoBaHHe rOCTHHHQ H pecTopaHoB I CepJ1R "Yqe6HJ1KV1 V1 yqe6Hble noco611R". POCTOB HIll.: cIJeHHKc, 2003. BO./l,'Koea U. B., MupOnO./l,'bCKUU H. H., MYMpU'KOBa r. M. PecTopaHHbH1 6V13Hec B POCCV1V1: c qero HaqaTb V1 KaK npeycneTb. M.: cIJJIHHTa: RaYKa, 2002. roc T V1 H V1 q H bI H V1 T Y pH C T V1 q e C K V1 H 6 H3 He C I IT o.n; p e .n;. n p 0 cp . A. JI.. qya'Hoec'Kozo. M.: TaH.n;eM, 1998. .nV13aHH 6JIIO.n;, .n;ecepToB, KOKTeWJIeH, TeMaTV1QeCKHX CTOJIOB. M.: AKa- .n;eMHR rOcTenpV1V1McTBa, 2002. EzopoBa H. E., MyaYUOB A. C. ABTocepBV1c. Mo.n;eJIM V1 MeTo.n;bI nporHo- 3V1poBaHHR .n;eRTeJIbHOCTJ1. 1\1.: 3K3aMeH, 2002. 3axap1l.e'H'Ko A. A., qu6ucoe C. M. CnpaBOqHHK pa60THHKa rOCTHHV1q- Horo X03RHcTBa. M.: BblcIlIaR IlIKOJIa, 1988. 30puu 11. B., KeapmM'b'HOe B. A. 3HQHKJIOne.n;HR TypH3Ma: CnpaBOQ- HJ1K. M.: ct>V1HaHcbI H CTaTV1CTV1Ka, 2000. KaMU'HCKUU U. M. 3KCnJIyaTaQJ1R H peMoHT rOCTHHHQ. KV1eB: BV1a llIKOJIa, 1974. Kap./l, YUJt'bJtM JI. OpraHH3aQHR o6CJIymJ1BaHHR Ha opraHH3aIJ;MRX Mac- COBoro TIHTaHHR I IIep. C a HrJI. A. B. JI106apcKozo. M.: CJ1pJ1H, 2002. Ke'Huz JI.., IllmouJt'H l1.. MeTo.n;bI TeopMV1 MaCCOBoro 06CJIymV1BaHV1R: ITep. C HeM I ITo.n;. pe.n;. r. II. K./l,UMOBa. M., 1981. KOPWY'HOB H. B. OpraHJ13aQV1R 06CJIymV1BaHHR B peCTopaHax. M.: BbIC- IlIaR IlIKOJIa, 1980. KOmJl,ep cP., BOY3'H JI.'JIC., MeU'KeU3 JI.'JIC. MapKeTHHr. rOcTenpV1V1McTBO J1 TypH3M. Yqe6HHK .n;JIR BY30B. M.: IOHI1TI1 , 1998. KpucmoifJep 3zepmop-ToMac. PecTopaHHbIH 6H3Hec. KaK OTKpbITb V1 ycnelllHo ynpaBJIRTb pecTopaHoM. M.: POCKOHCYJIbT, 200l. . Kpu1l.eec'Kuu r. E., Kop1l.azuu M. B., Ce'Haxoe A. B. XHMJ1qeCKaR Tex- HOJIOfJ1R TeKCTV1JIbHbIX MaTepV1aJIOB. M.: JIerKaR HH.n;YCTPHR, 1985. KY./l,u6a'HOBa B. B. MapKeTV1Hr: cepBV1cHaR .n;eRTeJIbHOCTb. CIT6.: ITH- Tep, 2000. KY1l.ep JI., Ill'Kypamoea JI., EifJuMoB C., rO./l,y6eBa T. PecTopaHHbIH 6H3Hec B POCCHV1. TeXHOJIOfV1R ycnexa. M.: POCKOHCYJIbT, 2002. JIY'Ka'HOBa O. B., cPeaopoea JI. B. TeXHOJIOrV1R napV1KMaxepcKV1x YCJIyr. \ti.: MapT, 2003. JIY'KaUOBa O. B., cPeaOpoBa JI. B. TeXHOJIOrHR napJ1KMaXepcKV1x yc- JIyr. M.: MapT, 2001. Mapeu'H B. MapKeTHHr pecTopaHa. KaK npHBJIeQb KJIV1eHTa V1 y.n;ep- maTb B BaIlIeM pecTopaHe. M.: liI3.n;-BO iKV1rYJIbCKOrO, 2002. 281 
MeJl,'b'HU'KOe B. H., B./l,Jt'HU1l.eBa U. B. TeOpeTV1qeCKV1e OCHOBbI TeXHOJIO- rHH KparneHV1R BOJIOKHV1CTbIX MaTepV1aJIOB. M.: JIernpoM6bITH3.n;aT, 1978. HU'Ko./l,aeBa M. A. MapKeTV1Hr TOBapoB H YCJIyr: Yqe6HHK. M.: .neJIOBaR JIV1TepaTypa, 200l. IIaB./l,oea 11. II., POMaUOBU1l. B. K. V1 .n;p. CepBV1cHaR .n;eRTeJIbHOCTb: Yqe6. noco6He. CIT6.: 113.n;-Bo Cll6ry All, 2002. IIaB./l,oeu1l. C. H. PeMoHT H TeXHHqeCKOe 06CJIymHBaHMe aJIeKTpOo6o- py.n;oBaHHR. CneQTeXHOJIOrHR. POCTOB H/.n: cIJeHHKc, 2002. IIanupJtu r. A. MeHe.n;mMeHT B HH.n;YCTpHJ1 rOCTenpJ1HMCTBa (oTeJIH J1 pecTopaHbI). M.: OAO "RITO "113.n;aTeJIbcTBo 3KoHoMHKa", 2000. IToco6V1e .n;JIR pa6oTHMKOB o6ecTBeHHoro nHTaHHR I ITep. C HeM. M.: 3KOHOMV1Ka, 1981. PUae./l,o X. BapbI H peCTOpaHbI. TeXHHKa 06CJIymHBaHHR. POCTOB H/.n.: cIJeHV1Kc, 2002. POMa'H'Lfee 11. BJIaroycTpoHCTBO 3eMeJIbHOro yqaCTKa V1 ca.n;OBble no- CTpOHKH. 1999. Cmaxauo6 B. H., CmaxauoBa JI.. B. MapKeTMHr ccpepbI YCJIyr: Yqe6- Hoe noco6He. M.: 3KcnepTHoe 61OpO, 2001. CeMeuoe B. C. H .n;p. rOCTV1HHQHOe X03RHCTBO: CnpaBOqHOe noco6He. M.: CTp0J1H3.n;aT, 1985. CeMe'HOB B. C., KaMU'HCKUU U. M., JIonoea H. A. J1 p. TOCTHHJ1QHOe X03RHCTBO: CnpaBOQHOe noco6V1e. M.: CTpoHH3.n;aT, 1985. CnpaBOQHHK opraHV13aQHV1 o6ecTBeHHoro nV1TaHV1R. M.: 3KoHoMV1Ka, 1981. CnpaBOQHHK TeXHOJIOra o6ecTBeHHoro nJ1TaHHR. M.: 3KoHoMHKa, 1984. CmeJl,'bMaXOBU1l. M. .neJIOBaR KY JIbTypa .n;JIR o<p V1 QHaHToB-6apMeHoB. POCTOB H/.n.: ct>eHV1Kc, 200 l. Tpyxa'Hoeu1l. JI., P1OMU'Ha A. KapbI pecTopaHoB, 3aKycOQHbIX, CTOJIO- BbIX, 6apoB, Kacpe. M.: cIJMHnpecc, 2002. Y o'Kep JI.. BBe.n;eHHe B rocTenpHMMcTBO: Yqe6HHK I ITep. C aHrJI. M.: IOHMTM, 1999. cPeaOpoBa A. cP. TeXHOJIOrHR XHMHqeCKOH QHCTKH V1 KparneHHR. M.: JIernpoM6bITH3.n;aT, 1990. cPeaOpoBa A. cP., TapacKuu A. CPo OCHOBbI npoeKTHpoBaHHR cpa6pHK XV1MHQeCKOH QV1CTKH. M.: JIernpoM6bITV13aT, 1978. 4>ea'Lfoe B. r. KYJIbTypa cepBHca: YQe6.-npaKTJ1QeCKOe noco6He. M., 2000. cPea'Lfoe B. r. KYJIbTypa cepBHca: YQe6.-npaKTV1QeCKOe noco6He / AKa.n;eMHR PYCCKHX npe.n;npHHHMaTeJIeH: MHCTMTYT PyccKoro npe.n;npHHH- MaTeJIbCTBa. M.: ITPMOP, 200l. cPeabKO B. JI., AAbneKoe A. Y. MapKHpoBKa H cepTHcpHKaIJ;HR TOBapoB H YCJIyr: YQe6. noco6He. POCTOB H/.n: cIJeHV1Kc, 1998. 282 
Xa'KCeBep If., Pe'Haep B., PaccM P. C., Mepau'K P. r. YnpaBJIeHJ1e H OpraHJ13aQJ1R B ccpepe YCJIyr. TeopHR H npaKTHKa. 2-e Mem.n;YHapo.n;Hoe J13.n;aHHe. CII6.: IIJ1Tep, 2002. f{Q,Jl,oea H. B. IIpaKTJ1KYM .n;JIR ocpHIJ;HaHTOB, 6apMeHoB no 06CJIymH- BaHHIO nOCeTHTeJIeH B pecTopaHax. POCTOB H/.n.: cIJeHJ1KC, 2002. f{U1l.KapUUa JI. U. TeXHHqeCKHH aHaJIH3 Ha OpraHJ13aQJ1RX XMMQHCTKJ1 H npa qeqHbIX. M.: JIernpoM6bITH3a T, 1986. Illna'KoecKaR T. JI., JIempoe A. B., BoeuKo A. 11. MaJIeUbKHe ceKpeTbI 60JIbllIOH CTJ1pKJ1. M.: XJ1MHR, 1985. Szepmou-ToMac K. PecTopaHHbIH 6J13Hec. RaK OTKpbITb H ycneIllHo ynpaBJIRTb pecTopaHoM I IIep. C aHrJI. M.: POCKOHCYJIbT, 2000. 
rJIaBHbIH peaKTOp - A. E. U.ltJtapUO'H-OBa PeaKTOp - B. H. POZOJICU1i XYO:>KHMK - B. A. A1imUnOB BepCTKa - A. A. To.ltJtu KOppeKTOp - JI. B. AAeKCa1iapOBa OTBeTCTBeHHbIH 3a BblnYCK - C. A. BYJtamOBa POMaHOBHq mOp AJleKCaH,IJ;pOBHq, KaJlaqeB Cepreu JlLBOBHq CepBHCHaH eHTenbHOCTL Y1.le6uu'K CaHHTa pHO-anH.n;eMHOJIOrHQeCKOe 3aKJIIOQeHHe NQ 77.99.02.953.,n.004609.07.04 OT 13.07.2004 r. JIHQeH3HR NQ 06473 OT 19 eKa6pR 2001 r. IIonHcaHo B neqaTb 25.10.2005. ct>opMaT 60x84 1j16. IIeqaTb ocpceTHaR. BYMara ra3eTHaR. IIeq. JI. 17,75. TJ1pam 2500 3K3. 3aKa3 NQ 5558. M3.n;aTeJIbCKO-ToprOBaR KopnopaQJ1R «,ZJ;aIIIKoB J1 1\0» 129347, MocKBa, HpOCJIaBCKOe IIIocce, . 142, K. 732. ,ZJ;JIR nJ1CeM: 129347, MocKBa, nj 0 M-347 TeJI.jcpaKc: (095) 182-01-58, 182-11-79, 183-93-01 E-mail: sales@dashkov.ru - OT.n;eJI npoam office@dashkov.ru - OcpHC; http://www.dashkov.ru OTneqaTaHO B COOTBeTCTBJ1V1 C KaqeCTBOM npe,n;OCTaBJIeHHbIX J1an03V1TJ1BOB B ct>rYII «IIpoJ13BocTBeHHo-J13aTeJIbcKV1:ti: KOM6V1HaT BMHJ1TJ1», 140010, r. JIro6epQbI MOCKOBCKOH o6JI., OKTR6pbCKV1H np-T, 403. TeJI.: 554-21-86